Return To Index

Our Feed

46 posts categorized "Web/Tech"

December 29, 2016

Expert Interview Series: Laurie McCabe of SMB Group on Technology for Small Businesses



In her role as cofounder and partner at SMB Group, Laurie McCabe has earned widespread recognition for her thought leadership, experience and insights in the SMB technology market.

Here she discusses the technology challenges facing small businesses today and the must-have tools to overcome them. Read on:

What is the mission behind SMB Group? How did you become passionate about helping small businesses?

Both myself and my business partner, Sanjeev Aggarwal, had been industry analyst focused on the small and medium business market for many years. We felt there was a gap in coverage - most IT analyst firms concentrate on technology as it relates to large companies. So we created SMB Group to focus exclusively on how SMBs use technology in their businesses.

What are some of the technology challenges facing small businesses today?

Our research shows that small business goals remain consistent over the years. How do I grow revenues, attract customers and operate more profitabily are always at the top of the list.

But these challenges loom larger today because digital, social and mobile technologies are changing how businesses and customers interact in a fundamental way. Technology shifts power to buyers.

For instance:

    • The internet makes it easy for buyers to do more research on their own before connecting with vendors.

 

    • Social media gives buyers access to ratings and reviews from thousands of other people that have tried a product or services. to .

 

    • Mobile devices put the internet it peoples' pockets for anytime, anywhere access to information.


So small businesses need to have a strategy to evolve and tools to help them meet these rising expectations.

From where you sit, what are some must-have tools for SMBs today?

Of course, every business needs to keep track of money going in and out of the business, so an accounting or bookkeeping solution is often the first type of business software that many small businesses buy.

Today, small businesses also need tools to attract, engage and transact with customers, which are usually called customer relationship management (CRM) solutions. There are lots of solutions out there for small businesses, but I recommend looking for a solution which integrates sales, marketing and service, and enables you to integrate social media interactions into these functions so you can easily bring the voice of the customer into every part of the customer life cycle.

What are the most useful tools for SMBs for mobile and social media marketing?

Most businesses need solutions that let them easily monitor, post and respond to what people are talking about across the different social networks that are relevant to their business, whether via your desktop or via a mobile device. But it doesn't stop there. A good digital marketing strategy connects your website, nurtures leads, includes online and mobile advertising and provides analytics so you can figure out what's working and what's not.

How should small businesses be incorporating mobile marketing into their marketing strategies?

First, they need to recognize that people are increasingly spending more time engaging and transacting on mobile devices than on desktops or laptops. So now is the time for small businesses to create a mobile marketing strategy.

The good news is there are lots of choices out there in terms of how to do this. The bad news is that it can be very challenging to figure out which one is the best fit for your business. So you have to start with an internal assessment. I think having a mobile-friendly website is table stakes for all businesses. From there, think about what you're trying to accomplish For instance, a small local services business, like a salon or dental office, will want something that helps people in their local community find them, book appointments, share reviews, earn loyalty points, etc. within a local geographic area. Meanwhile, for an online commerce merchant selling products all over the world, mobile payments and in-app messaging may be the must-have capabilities.

What SMBs do you think have been especially innovative with their mobile marketing? What can we learn from them? What are the most exciting technology innovations for small businesses you're following right now?

For small businesses, it all boils down to making complex technology solutions easy to use. If they're not drop dead easy, most small businesses won't use them. In the mobile marketing area, vendors are making mobile marketing tools easier and easier to use, while at the same time incorporating more capabilities, such as push notifications, in-app messaging and many more, to help you market your business. Making solutions very easy to use is a key because it enables small businesses - who may be hesitant to get involved with mobile because they are afraid it will be too hard to do or too time-consuming.

Looking for an easy-to-use mobile marketing solution? Try ClubTexting for free.

July 03, 2016

5 Reasons Your Synagogue Needs Group Texting

Texting does not just have to be used for private communication or marketing; it also has a role in communication for religious organizations. As a synagogue, you want to find ways to let your members know about events and other important information. Group texting provides you with a way to easily reach everyone to improve your attendance numbers. If you are wondering whether or not you can benefit from the service, the following should help you to make your decision.

No One Gets Left Behind Due To Last Minute Changes


Keep your members informed of changes to events even if they are on the go

Text messages are typically opened within just a few minutes of receipt. Plus, most people have their phones with them at all times, even when heading to the temple for service or an event. This makes group texting the perfect avenue for sending out any last minute changes. Perhaps you need to push back the time or something happened to the location, so you have to change venues. There are many things that could come up at the last minute and affect your events. By sending out texts, rather than emails, you can feel more confident in letting the most people know about the changes, reducing the chance that someone might get left behind.

Increase Attendance at Services and Events

People's schedules are packed full of events in the busy world of today. This can make it easy for people to forget about services or events at your temple. One way to increase attendance is simply by reminding people about the event. The best reminders arrive at a time close to the actual event, leaving little chance for another lapse in memory. Because texts are read so quickly, they make a good avenue for reminders as well as last minute changes. Plus, with a high open rate of almost 100 percent, you can feel more confident that your group texting subscribers actually read the message.

Keep In Touch With Inactive Members

Group texting is not just about sending reminders and alerts to your active members; it also allows you a medium through which to remain in touch with inactive members. You can send these members messages that just let them know you still care about them, and that they are welcome whenever they are able to make it to an event or service. As they continue to receive messages, they will know that, despite their long absence, they still have a place in your congregation. This increases the chance that when they are ready to come back, they will.

More Engaged Members

Adding group texting can help to engage your members outside temple, and even during services. One aspect of your program could be to receive texts with prayer requests, concerns and other feelings from the congregation that can be anonymously used during the service. People can text even during your service, thereby feeling more engaged. They also will be more engaged throughout the week, increasing the chance they will make a habit of attending temple.

Better Communication for Social and Service Groups


Texts can help you to keep your groups organized for increased engagement

Most likely, your temple has several social and service groups with a wide range of members, depending on how popular the group may be. It can sometimes be difficult to ensure that everyone interested in the different groups receives the communication. Group texting makes it easy to divide your subscriber list into several smaller groups. You can even put one person into multiple groups. Then, you simply send pertinent messages to the interested members. Depending on the situation and numbers, you can also have your group leaders in charge of the messages related to the particular group to ensure the right people receive the right messages.

Text messaging has become an increasingly popular way for people to communicate. As a synagogue, you can take advantage of the high engagement rate and open rate to send important messages to your members so that no one is left out. Its relatively low cost also makes it easy to fit into most budgets.

Contact us to learn more about how to use group texting to communicate with your congregation.

 

June 25, 2016

Can Group Texting Help Your Country Club's Business?

As a country club, you want to make sure that you create the best atmosphere and service for your current members so that they will want to retain their membership. Along with maintaining a strong renewal rate, you also want to find ways to attract new customers so that your club can grow. Group texting is one way that you can engage with current members and attract new ones to grow your business. There are many ways that group texting can help your business

More Successful Membership Drives


Increase the number of members at your club with text messaging

Group texting provides you with a powerful promotional tool to help your membership drives. It is easy to add to all your marketing and advertisement collateral. Simply include a keyword and short code with basic instructions for prospective members to text for more information. Text messaging is one of the most powerful calls to action, and it is versatile enough to work in any medium. Many people always have their phones with them, so no matter when, how, and where they see the ad, they can easily text for more information.

You can leverage the same benefits even with your current members to promote events, fundraisers, classes and other events at your club. On your promotional material, include information about your group texting program. Members can text for more information, which, in turn, increases the chance that they will join in.

Improve Customer Service

Customer service is an essential aspect of any successful country club. Your members expect the best. By offering group texting, you can provide it to them. Your texting program does not have to just be a one-way marketing channel. It works very well as a forum for members to contact you with questions and/or problems. A majority of consumers prefer using texting for customer service inquiries. Simply by offering it, you can improve your customer service ratings because you are available, no matter what method customers choose to use to contact you.

Remind Members About Important Information

Another way that group texting can help your country club business is by working as a communication channel for members. Those who opt-in to the program can be reminded about their reservations, appointments, classes and other events at your club. You can send out important membership information to your subscribers, such as emergency alerts, unforeseen closures, construction updates and more. Informed members are happy members, which increases the chance they will renew their membership for another year.

Event Invitations


Invite your members to events via text for a better turn out

Your group texting program also provides a channel to contact members and prospective members to invite them to events at your club. Text messages have a much higher open rate than other channels. For example, texts have a 98 percent open rate, while email marketing only has around a 22 percent open rate. By sending invitations through text, you increase the chance of members actually seeing the information. Additionally, they will never have to worry about mislaying the information, as they will always have it there on their phone. (Unless, of course, they mislay their phone, in which case their entire life will be over.)

Group texting has a high open rate and engagement rate, making it a powerful communication and marketing channel. You can capitalize on this in your country club by using it to promote your club, send out discounts to prospective and current members, and improve your customer service. This, in turn, boosts your business and helps you to provide the type of service you strive to give.

Contact us to learn more about how you can include text messaging in your comprehensive marketing strategy to increase membership to your country club.

June 22, 2016

How to Get Yourself Out of a Text Message Marketing Rut

You launched your text message marketing program and saw an impressive response. For weeks and months, your subscriber numbers rapidly rose and you experienced high engagement rate numbers. Then, it started to slow down and eventually plateaued. Now, your program sees little gain, and you feel as though you are stuck in a rut. If this describes you, then do not fear. There are ways to get out of this marketing rut and, once again, see positive results from your campaign.

Review Your Current Campaign


Have your team review the analytics to see what worked--and what didn't

The first action to take to get yourself out of a text message marketing rut is to review your current campaign. Your analytics provide a wealth of information. See what types of messages had the most impact, and which had the least. See if the time you send your messages is inconvenient based on the open rates. Your opt-out rates may tell you if you send messages to frequently, or if the type of messages you send are inappropriate for the audience.

The analytics also show you where your program started to plateau or drop, which may provide you some insight into possible problems that may have developed. You might also find that you are not integrating your program with your other channels as well as you could.

Ask Yourself or Your Team Some Questions

Now that you have an idea of the intricacies of your current campaign, it is time to start asking yourself some questions to try to understand what changes need to be implemented. Think about what types of messages had the best response. Discount offers tend to be powerful messages, but people still respond differently to different discounts. Your analytics will shine a light on which type of discount had the greatest response, whether it was a particular percentage off, something for free, or a monetary discount. Your audience may prefer to get something free rather than getting $5 off.

Consider any popular products that you could better leverage to get improved results from your program. Ask yourself about your typical customer's demographics and behavior patterns, as well as that of your target audience. This helps you determine whether the messages you send have value to your subscribers. Evaluate your goals and see if they remain valid or need to change.

Do Some Market Research

When you find your program faltering, it may be time to do some additional market research. Even if you spent a lot of time looking into the behavior patterns, expectations, wants and demographics of your target audience before you began, it is important to do some additional research when you find yourself in a rut. Your intended audience may have changed, making the messages no longer have the same value. There might be another audience prime for targeting to get new subscribers to your list as well. You most likely will not have to do as much market research as you did at the start of your program, but you will find it helpful to spend at least some time re-evaluating the needs and wants of your customers.

Try Some New Message Types

You might review your program and not see any big problems or issues that could explain the change in the success of the program. It might be that your customers have simply become complacent or you have neared the saturation point for your current audience.

To shake things up, try out some new message types. If you always send out coupons or deals, try running a contest of some sort. Set up a group of your most loyal customers and offer them exclusive access to sales, such as the opportunity to buy the items at a discount before anyone else. Send out surveys or polls to increase interaction and gain insight into what your customers want. Even if you wish to only send out one type of messages, such as offers and deals, try out some new varieties on the offers, such as flash sales or limited time offers, to give it a fresh look.

Review Your CTAs


Find more effective CTAs that will increase customer engagement and conversion

One reason that your program may be faltering could be that your calls to action may not be strong enough. Perhaps you are using the wrong words or location within your message for the best efficacy. Or, your CTA might not be clear and concise. Create a sense of urgency so that your customers act now. This might mean that you need to send out offers with a shorter expiration date or utilize language that better motivates people to take action. It may take some trial and error to find new CTAs that work as you want them to. In the long run, it will be worth it to discover the best ones for your company to use.

You can get your company out of a text message marketing rut, but be prepared for it to take some time and effort. SMS marketing, like all marketing programs, changes and evolve over time. If you do not take action to keep it fresh and new, you will find that a once-successful program will start to falter. Instead of letting this happen, spend time evaluating your current program and finding ways to adjust it to meet the new needs of your customers to keep them happy and engaged.

Here comes the Call to Action. Wait for it . . . Contact us to learn more about the different campaigns you can run to keep your program fresh and exciting for your customers. Do it now! Not tomorrow. Now!

April 18, 2016

Expert Interview Series: Atim Ukoh on the Power of Mobile Solutions to Empower Consumers



Atim Ukoh is the Social Media Specialist at global brand protection firm Sproxil, where she manages digital communications for the company globally.

Sproxil was created as a response to the increasing death rate of individuals in emerging markets as a result of counterfeit products. Founder Ashifi Gogo had experienced the prevalence of counterfeit drugs growing up in Ghana and decided to create a solution to target this problem.

Atim recently checked in with us to share her insight on how consumers can protect themselves from counterfeit goods using mobile technology. Here's what she had to say:

How common are counterfeit goods today?

The penetration of counterfeit goods in both emerging and developing markets has increased significantly over the years. In some countries, counterfeit goods are present in open markets in higher volumes than the original products.

What do you think would surprise both business owners and consumers alike about the counterfeit market today?

The counterfeit market has become more sophisticated with time. The counterfeiters are getting clever about how they reproduce these products. Some replicate these goods so well to the point that even employees at the company that produce the original products have a hard time differentiating genuine from fake.

What's the impact of the proliferation of counterfeit goods? What are the risks to consumers of purchasing counterfeit items?

Over 700,000 people die every year from taking counterfeit medicines. That's equivalent to four fully packed jumbo jets crashing every day! Consumers are likely to develop short- and long-term health issues from consumption of these products. They lose money from the purchase of these items.

How can mobile technology be used by consumers to combat counterfeiting?

Mobile technology empowers the consumer to combat counterfeiting by providing an easy verification method to ensure they are purchasing genuine products. The Sproxil solution enables the consumer to text a unique pin provided on the product they are purchasing to a short code and they receive a response verifying that their product is genuine.

What are some ways consumers can use their phones/tablets to protect themselves when shopping?

Consumers should use their phones to verify that their products are genuine by engaging with the code provided to verify their product. They can also download the Sproxil App and use this to verify if their product is genuine.

What should businesses be doing to protect consumers using mobile technology?

Businesses need to understand that for the consumer to engage and enable them combat counterfeiting, they need to also take the right steps to make the process easier. Businesses need to implement the right mobile technology in their current supply chain that would eliminate counterfeit infiltration. Once they install the labels or pins on their products, they can also track when their products leave their factory until it gets into their consumers hands. This helps improve the engagement they have with consumers as the consumers are now sure that they are consuming protected products and the brand cares about them.

What's one of your favorite success stories for how mobile technology has been used to protect consumers?

There are many interesting stories of how the Sproxil Solution has saved lives. Our favorite is with one of our clients who produces anti-malarial drugs. Using the Sproxil solution, we were able to intercept stolen goods in their supply chain before they got to the retailers. We traced the goods to the counterfeiter's location and were able to engage law enforcement to handle the matter appropriately. This saved thousands of lives that would have consumed those products that they were about to alter and replicate.

Reach more customers with our mobile solutions. Try ClubTexting for free.

February 19, 2016

7 Reasons Mass Text Messaging is a Perfect Tool for Your Biking Club

Many bicyclists join a biking club for long rides because it ensures their safety while also providing a community and support for getting through the ride. There is also an important social aspect to bike clubs, with many rides ending with breakfast, lunch, or possibly drinks. When it's just a couple of friends out for a ride, it can be easy to manage, but once you try to organize a bike club, you require more tools to ensure that everyone receives relevant communication from the club. One tool that can help you organize your bike club members is mass text messaging.

People Carry Their Phones Everywhere


There is a high possibility that members always have their phones, even on a ride.

Cell phones may only be a few decades old, but society has become incredibly dependent on them. A high percentage of people carry their phone with them anywhere, and many never let it out of their reach. This means that it is highly probably that your members also take their phones with them on a ride, because it gives them a way to reach out in case they run into a problem on the road. People have their phones with them almost all the time, so you can feel confident that they will receive any texts.

Texts Are Open and Read Within Minutes

You should know that texts have an almost 100 percent open rate, often within a few minutes of receipt. This makes texting the perfect means for conveying last-minute information and emergency alerts. If inclement weather causes a cancellation for a ride, you can contact everyone in a flash and feel confident that they know about it. Any other last-minute changes, such as a change in location or time, can likewise be sent with a high chance of actually being read.

Cost-Effective

Whether or not your bike club has a membership fee, there is a good chance that you have minimal funds for the club. This means that you are always looking out for inexpensive ways to communicate with your members. Mass text messaging is a relatively low-cost method, often costing just a few cents per text. Most text message services do not charge a base price, but simply charge you for the texts sent.

Two-Way Communication

Mass text messaging is not just a way to send messages to your members, it's also a way they can communicate with you. This makes it easy to get an RSVP for an event. Texting has a higher engagement rate than email and other digital methods of communication. Plus, it is possible to use it to get people's preferences for the next social meetup or location for the next ride.

Create Many Groups

If you have a large biking club, you might have several levels of membership. Some may come only sporadically, while others will be at every event. Some may be interested only in short rides, while others may only come only if the mileage is over a certain amount. You can group these individuals by their preferences and send messages targeted by them. This reduces the number of messages people receive that are not relevant to them.

Simple to Manage

Mass text messaging is an easy-to-manage communication medium. Most services have an online platform with which you input and arrange contacts. You can compose your message and send it right away or schedule it for a later date and time. It is possible to send messages using your phone, perfect for when you are already heading toward the meetup and realize that you need to tell your club members something, such as a delay or change of location.

Highly Accessible


Smartphone or not, your members can receive a text message.

Mass text messaging is a highly accessible communication method. It is often seen as simply a Millennial form of communication, but it has become a popular form of communication for all age groups. Almost all cell phone users have an SMS-enabled phone compared to around 64 percent that have a smartphone. That means that you can more efficiently communicate with those who may not have the ability to go online if they are not at a place where they have email access.

You may be able to handle communication without signing up for any type of email or texting service when your biking club has fewer than 10 people. However, once it grows, it is important that you set up an efficient way to communicate with all members. Mass text messaging offers a perfect tool for ensuring everyone receives the information most relevant to them, even when it involves last-minute changes.

Contact us to discuss implemeting texting for your group.

January 06, 2016

Text to Donate vs. Link to Page: Which is Best for Nonprofit Text Message Marketing

Nonprofit organizations can boost their fundraising efforts by incorporating text message marketing into their program. There are two popular options for using texting for fundraising purposes: text to donate and texting a link to a donation page. There are important differences between the two that you need to recognize so that you can create the best text message-based donation campaign for your organization.

Text to Donate


Make it easy for your donors to give money with text to donate.

Text to donate is a program that allows users to text a certain keyword to a special code to automatically make a donation of a certain amount, usually around $5 or $10. The amount for the donation is typically billed to the person's mobile phone plan. This approach provides an easy way for interested parties to donate money, since all they have to do is text a keyword to help out.

Although this option is simple for donors, it can be difficult for organizations to set up. It typically requires that you receive a large number of donations per year, often over $500,000. Additionally, it can take months to get a campaign up and running. Once your campaign is over, it also takes weeks or months for you to finally receive all the donations. Additionally, it does not give the donor an option to sign up for recurring giving or matching donations and may limit the amount they can give. The cost of running this type of campaign is much higher than a typical text message marketing effort. Because of these issues, this type of campaign is usually only developed by larger organizations.

Link to Page

The other option for fundraising through your text message marketing campaign is to text subscribers a link to your donation page. You can still promote your program in a similar manner by using a keyword. When people text the keyword, they will receive a text message with a link to your donation page. From there, they can make a donation of any amount they wish and even sign up to make recurring donations.


Work on having a web site that works across all Internet enabled devices

When you create a link to page campaign, be sure to make your donation page mobile-friendly so potential donors don't need to login to their computers to donate. That way you still benefit from in-the-moment donations that are easy to complete. Setting this type of campaign up is inexpensive, and you receive donations instantly via your website. The only caveat is that it really works best with those who have smartphones. Around 90 percent of American adults have a cell phone, but only 64 percent have a smartphone, so you may miss out on the percentage that does not have one.

Whether you should implement a text to donate or link to page campaign largely depends upon your organization, its size, and the goal of your campaign. For many smaller organizations, it is best to just create a text message marketing campaign and incorporate a link to page program.

Contact us to learn more about using text messages to support your fundraising efforts.

January 02, 2016

Attract People to Your Nightclub with Text Marketing

Nightclubs and private functions were made for each other. However, in order for you to count your party a success, you need party goers to add your club to their itineraries early. There is no shortage of options when it comes to venues, so getting people to line up at your club might require more creative methods than you've used in the past. Gone are the days of passing out flyers and hoping people show up. Here are some ways you can start the New Year out right and attract people to your nightclub with text marketing.


Start 2016 with the best New Year's party in town.

Texts Establish a Personal Relationship

One of the greatest benefits of text marketing is the ability to establish a more personal relationship with your guests. Rather than taking the chance they'll see a flyer somewhere, you can notify your SMS program subscribers about your event directly. Even if you send the same message to everyone, receiving the text on a smartphone feels much more personal than hearing an ad on the radio. Plus, it gives your guests the feeling of having an exclusive "in" to your club.

Word of Mouth at its Best

Considering nearly 100 percent of all texts are opened and read, you have a much better chance of gaining the attention of partiers through text marketing than by any other type of invitation. Make sure when you send out your text, you encourage the recipients to share the invite with loved ones. In order to reach more people even faster, you can provide an incentive, such as a promotional offer or bonus to those who pass the message along. There isn't any faster or easier way to spread the news about your event than by encouraging the receiver to forward your message or tell a friend about your club.

Include Special Promotions and Perks

There are a number of special promotions and perks you can include in your text marketing to make sure people are lined up to get into your club this year. Consider offering discounted VIP service and special drink offers. Further, try promotions such as asking the recipient to show the text at the door before 11PM for free admission. If guests are at the club by 11:00, there's a good chance they'll stay and celebrate until long after midnight.


Text marketing can make your club the #1 spot in 2016

Provide Instant Drink Specials and Bonuses

In this world where instant gratification can go a long way, consider providing instant drink specials and bonuses in your text marketing that guests can benefit from right away. If they know they can qualify for a free drink simply by texting the keyword or forwarding the offer to their friends, they can help spread the news of your party and may be more likely to show up at your club for future events.

Are you ready to get the party started at your nightclub? Try ClubTexting for free today!

December 23, 2015

Show This Text: A Powerful Call To Action for Your Mass Texting Campaign

Your call to action determines whether or not you get the engagement that you want from your marketing efforts. A strong call to action motivates your customers to click, buy, or otherwise interact with your company. Mass texting campaigns require a powerful call to action just like any other marketing effort. With only 160 characters, it can be difficult to find the perfect CTA for your text messages. One powerful choice for companies that have a physical location is "show this text."

The Power Behind Show this Text


People have their phones with them, making it easy to show a coupon.

When you send out an offer or discount to your mass texting subscribers, you may assume that they will inherently know to show the text to redeem the offer. However, if you do not specify that the offer only applies for those who show the text, then they may not realize that it is a special discount, or they may delete the text and then get frustrated when they are unable to redeem the offer. By specifically stating "show this text," it dictates to the customer exactly what you want them to do. It also helps to impart that they're receiving an exclusive deal, rather than a general announcement. This feeling of exclusivity increases their motivation to actually redeem the text.

Show this text is also a CTA that everyone can do, even those who do not have a smartphone with Internet capabilities. Although two-thirds of Americans own a smartphone, it's still limiting when you send a text with a call to action that requires clicking a website link.

Convenient and Easy

Mass texting is a powerful marketing tool for many reasons. Texts have a high open rate and conversion rate. Additionally, almost everyone owns an SMS-enabled mobile phone. People also carry their phones with them everywhere, with 80 percent of smartphone users only letting them leave their side for about two hours per day. This means subscribers can receive the text even if they do not have Internet access or are on the go. It also means that they do not have to remember to print out a coupon or bring something with them to redeem an offer in your store; instead, they just need their phones.

Be Prepared


Your sales staff needs to be ready to accept coupons and other discounts via text.

If you send out a special offer such as a discount or coupon, exclusive access, or some other benefit and ask people to show the text, it is your responsibility to be ready to honor it. If your staff members or volunteers are unaware of the campaign, then it could lead to confusion and poor customer service. This will mitigate any positive effects of the campaign.

Show this text is a powerful call to action for your mass texting campaign because it is simple and imparts a clear order. To further increase the efficacy of your CTA, it is beneficial to create a sense of urgency and evoke emotion with your messages. Ready to see the power behind "Show this text"? Try ClubTexting for free today.

December 20, 2015

How to Leverage Mass Texting to Capture Email Addresses

Text messaging has become one of the fastest growing marketing channels, but many companies still rely on email marketing as a way to communicate with customers. Although mass texting works well as a standalone marketing tool, it can also complement your email marketing efforts. With the right plan in place, it is simple to leverage your texting program to capture email address and grow your subscriber list.

A Texting Call to Action


Get creative with your CTA to increase engagement.

Asking potential customers to sign up for a email list or send an email message does not necessarily make the best call to action. People may not be in front of a computer or have their email handy when they walk by a poster or billboard, see a TV ad, or read a print ad in a magazine or newspaper. However, they will have their cell phone on them and can instantly text to join your mass texting program. You will capture many more subscribers using an SMS-based call to action as opposed to an email CTA, helping you to grow your list of potential customers with whom to communicate.

Ask Your Subscribers to Text Their Email

Once you have your mass texting program underway, it is time to send a text that asks subscribers to opt-in to your email marketing campaign. You can create an auto-response as part of the initial sign up that also asks for their email address, or you can send out a text at a later time. Your subscribers can text in their emails, which are then automatically included in your customer data so that they receive your marketing emails too. Many text message platforms integrate with the popular email marketing platforms, making it even easier to integrate the two.

Promote Your Email Campaign to Your Mass Texting List

Instead of asking your mobile subscribers to text in their email address, it is possible to simply promote your email campaign via mass texting. Although you do not want to overwhelm your followers with cross-promotional texts, it is beneficial to occasionally let them know of other ways to stay in touch with your company and receive discounts. In a text, you can provide information on how to sign up for your email campaign, as well as why it is beneficial to do so.

Provide Value

In order to get people to sign up for not one but two different campaigns, it is important that you illustrate their value for potential subscribers. Even if you only use your mass texting as a way to capture email, you need to first offer some type of value. The most common way to do this is to simply provide an exclusive offer or discount for joining.


Offer your customers something for opting in.

If you do plan to run two campaigns, it is even more important that you offer deals exclusive to each medium. You do not want your text message subscribers to opt out because they feel they receive the same exact information from your emails, and vice versa. Instead, they should want to be part of both lists because they receive valuable information and offers from both platforms.

The customers who have signed up for your mass texting campaign are already engaged with your company and want to receive communication from you. This makes it more likely they will want to sign up to engage with your business via email as well. By smartly integrating the two, you can use your texting program to capture emails to have another way to communicate with your customers. Contact us to get started with a mass texting campaign.