Do your social media followers know that you're using text messaging to engage with customers? If not, it is time to tell them! Your social media followers already have a positive opinion of your company and want to remain in contact. That makes them the perfect target audience for your text marketing campaign. Integrating your social media and SMS marketing campaigns provides you many benefits, helping to capitalize on the lucrative advantages of both mediums.
Target an Attentive Audience
Your followers and subscribers already have a positive relationship with you.
Social media followers and text message subscribers are attentive audiences for your marketing efforts. They have already indicated an interest in your business. They generally have a positive feeling toward your company and plan to visit it in the future. This means they may also be willing to sign up to communicate with you in another way, whether that is email newsletters, social media following, or text message marketing. You can promote your text message program to your social media followers and vice versa to expand the reach of both efforts.
Increase Customer Engagement
Having a large number of followers on social media may seem like the ideal goal, but the real prize is having a significant amount of engaged followers. These are the people that interact with your posts -- commenting, liking, or sharing with their followers. You may have hundreds, thousands, or even millions of followers, but if they do not engage with your posts, then you have gained little.
You can increase the level of interaction by integrating your social media and text marketing campaigns. For instance, you can run a text to win competition, asking your followers to text a particular keyword for the chance to win. Alternatively, you can use your text marketing list to promote your social media campaigns and get people to actively engage online. For example, you can text your subscribers and ask them to like and share a post for a chance to win something.
Similar but Different Messages
Your social media and text message offers should be unique to the particular medium.
Integrating your social media and text marketing campaigns helps you to grow your reach and engage with customers. However, it is important that you still maintain the two channels as unique marketing forums. In order to benefit from both, your customers must want to sign up for both. This means that they need to see the value in following you on social media and signing up to receive text messages.
You can create unique value by sending similar but different messages through the various channels. It is also helpful to offer different categories of messages across the different channels. For example, you could reserve your mobile program for offers and your social media accounts for news or tips. This provides you with extra space to reach the same people without over-saturating them with messages from one source.
A strong marketing plan integrates multiple marketing channels so that you benefit from their strengths and overcome their weaknesses. If you haven't integrated your mobile program with your social media, it may be time to start. Contact us today to get started!