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January 09, 2015

Why Your Text Message Marketing Efforts Might Get Rejected


An effective text message marketing campaign can help you reach more customers.

Have you ever opted out of a text message marketing campaign? Chances are you have. Perhaps you opted out of receiving communications from another business because the messages came too frequently, or maybe the content simply wasn't relevant for you. If you are thinking about using text messaging to reach new customers for your business, it's important to learn from others' mistakes in order to increase your conversion rates. Here are three of the most common reasons that consumers reject text message marketing campaigns.

The content isn't relevant or helpful to them

One of the major reasons why potential customers opt out of text message marketing campaigns is because the content simply isn't relevant or helpful. Businesses may make the unfortunate mistake of targeting the wrong audience or excluding incentives from their text campaigns. It's important to remember that consumers are more likely to opt-in to campaigns that provide them with a special discount or incentive in exchange for their subscription. Taking the time to do some research ahead of your campaign can help you effectively target the right audience and come up with an enticing offer that your potential customers simply cannot refuse.

They are receiving too many messages

Message frequency is an important consideration with any text message marketing campaign. If you send too few messages, your campaign may not be as effective as it could be because your brand is unlikely to stand out among potential customers. Alternatively, if you distribute messages too frequently, recipients may become annoyed and choose to opt out of your campaign. A good rule of thumb is to make sure that every message you send creates value for your audience. Sometimes that means getting creative to come up with content that's helpful. Other times it means scaling back a little to exclude content which lacks substance.

The tone is inappropriate

Many potential customers choose to opt out of text message campaigns because of message tone. When it comes to text message marketing, your tone should be professional yet conversational. While you want to keep communications somewhat light, it's a good idea to avoid humor and colloquialisms when addressing potential customers. Coming across as too informal in your communications can cause your audience to reject your text message marketing campaign. Before you launch your campaign, think about how you'd speak with a customer on the phone and use that information as a guideline to develop a more effective text message marketing effort.


Maximize the return of your text message marketing campaigns by paying attention to message relevancy, frequency, and tone.

As with anything else in life, some marketing campaigns are more effective than others. Whether you're just getting started with text message marketing or simply want to improve your conversions, there are a number of things to think about. Potential customers may reject text message marketing campaigns if the content isn't relevant or helpful to them, if messages are sent too frequently, and if the tone is inappropriate. Use this information to help improve conversion rates on your next text marketing effort. If you're interested in reaching new customers via mobile, try ClubTexting for free today!

August 31, 2014

5 Surprising Beneficiaries of Text Message Marketing

Did you know that 99% of all text messages are opened? In comparison, less than 20% of emails in every industry are opened, and cold calls hover around a measly 6% success rate. Text messaging has been around over twenty years, yet it continues to be a form of communication that is personal and trusted by mobile users.

Mass text messaging delivers valuable information to your customers in real-time, whether you want to promote your upcoming fashion sale or send out a last-minute coupon for a popular dish in your restaurant. There are countless businesses that can benefit from mass text messaging, some of them may even surprise you!



From a simple text message you can increase sales, get your message shared across social media, and create an effective campaign to reach customers.

Entertainment Businesses

Bars, clubs, concert venues, businesses that promote entertainment have been leading the way in mass text messaging since the beginning. Entertainment businesses are perfectly set-up to interact with their clients and customers through text whether to promote upcoming shows, drink specials, or even announce last-minute VIPs. 2-for-1 coupons and discounted entry fees are an easy way to get customers through the door, and all they need to do is show the message on their phone.

Professional Businesses

Mass text messaging may not be as common in professional businesses, but there is a giant market just waiting to be tapped into. Businesses such as hair salons and gyms can easily send coupons or daily specials to their clients, reminding them that they are overdue for a cut or workout. Businesses such as doctors or dental practices may go about their promotions in a different way, but there are plentiful opportunities to reach clients through texting. Appointment reminders, whether scheduled or recommended, are a great way to get-in-touch and keep clients coming in.

Retail Businesses

Retail businesses already know that they need to keep with the trends to stay alive, so if your retail business isn't already compiling text subscribers it is time to join the party. Sending out texts inviting customers to special events, in-store fashion shows, and invite-only sales is a great way to make them feel like they are part of an exclusive club. Discount coupons and new stock announcements are also effective strategies for getting those shoes and dresses off the shelves.

Online Businesses

Online businesses are prime candidates for text messaging promotion, enabling current and prospective customers to click over from their text and land straight on a website. Sending out last-minute deals and one-day only discounts is the easiest way to expand sales through simply messaging your customer base. Get people on the website = more sales.


Mass text messaging makes it easy for online businesses to bring customers directly to their website and increase sales.

Food Industry Businesses

The food industry is perfectly poised for mass text messaging services. With good timing, you can have text messages promoting your lunch special on the phones of loyal patrons, right when their stomachs start growling. Texts announcing weekly specials, new menu additions, and even specially priced happy hours are a great way to remind customers that they need a night out with friends and a good bite to eat.

Mass text messaging gets your business's message straight into the hands of those you most want to reach. You are almost guaranteed that they will not only open your promotional message, but read it. You can't get effective advertising that is this personal in any other format.

Jessica Galbraith is a full-time writer and author of the travel blog The Fly Away American. She is an avid texter and always open up a new message.

August 03, 2014

Scented Text Message Startup Still Smells Victory After a Taste of Failure

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Vapor Communications, a company that transmits aromas via text message, has failed to meet its $150,000 crowdfunding goal on Indiegogo – but is promising to press on with the money it did raise. 

The technology was partly invented by Harvard University professor David Edwards. It has thus far raised close to 30% of its goal, with 176 backers pledging $47,000 to the project. Despite falling well short of their target, Vapor Communications will continue to work towards a viable commercial version of the technology. Plans are afoot to move their office from Paris to Cambridge later this year, and a company statement said:

“We expect that the evolution of the product over the coming months will increasingly attract the interest of consumers.”

Vapor Communications was founded last September as a way to bring Edwards’ oPhone hardware to market. The oPhone comes with small ‘scent cartridges’ that communicate with an app on the iPhone. Pre-sales were strong, with the $149 retail price seeming just right to enthusiastic food bloggers and others with an interest in sharing scents.

But critics suggest that this need to buy extra hardware is an impediment to success. In a world governed by cloud-based data and in-built apps, the less physical stuff you need to accumulate, the better. The vast majority of smartphone experiences require nothing more than a download, which makes apps like oPhone and oSnap a hard sell.

Nevertheless, the developers’ aims are laudable. It’s true that a huge part of our eating experiences are influenced by aroma, and that there is plenty of interest in communicating smells in the same way audiovisual content is shared. Whether that interest extends beyond those in the food industry to the consumers they serve remains to be seen. If and when then happens, the oPhone will be well placed to meet the demand. For now, lovers of madcap tech concepts can only hope Vapor Communications continues to grow in it’s new UK home. 

October 04, 2011

Missing The Point Of The iPhone 4s Announcement

Ios-5There's been a ton of coverage about today's announcement from Apple of the iPhone 4S - and the lack of an announcement of an iPhone 5. We think most (but not all) commentators aren't paying enough attention to the now free iPhone 3GS (with contract). Think about how many people have Android phone not because they are really interested in an Android phone, but because every carrier has a basket full of free Android phones. Now, when someone walks into an AT&T, Verizon and Sprint store (pending confirm on Sprint 3Gs availability) and they can get a free iPhone 3GS. Yes, it isn't one of the plethora of '4G' questionable battery life Android devices and it is an older product - but we wonder how many consumers will take a free, older iPhone 3GS that runs iOS5 over a free Android running who knows what version of Android.

And we're just talking about the United States.

 

December 17, 2008

Mobile Phone Regulations in the Workplace

With mobile phones such a regular distraction in our everyday lives, aren’t there rules in place to stop our electronic lifelines from interfering with our work?  Our friends at the UK-based blog Mobile Phones & Safety have complied a great commentary on the topic of mobile phones in the workplace, which includes best practices that we believe all offices should take into consideration.

Read the full post here.