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11 posts categorized "Sports"

August 30, 2016

Surf's Up! Build Your Surf Shop Business with Mass Texting

Whether your surf shop is open year round or needs to make the most of your summer business, finding clients is an essential component of your business. You can promote and promote your shop, but it is important to find a way to engage with your clientele so that they not only choose you over the competition, but also come back again and again.

Mass texting provides you a versatile way to promote your business, communicate with potential clients, and maintain a relationship with those you already have. Following are just a few ways to utilize mass texting as part of your marketing strategy.

Promote Your Business


A texting CTA works well because people always have their phone

Mass texting provides an excellent channel for promoting your business. It is an opt-in service, which means that you are only allowed to send messages to those who sign up. You can promote to these customers, which does help, since they are already engaged. However, you do not have to feel as though this limits you. There are ways to utilize your texting program to draw in new business as well.

Texting makes a great call to action on any of your other marketing and advertising collateral. For example, add the phrase "Text Surf Rental 55555 to find out more and get a 10 percent discount on surfboard rentals" on your ads that promote your rental business. Adding a discount or offer to the CTA increases the response to and improves the efficacy of your ad.

Engage with Customers

Customer engagement is an essential component of business in today's market. Finding ways to communicate with clients and build a more personal relationship helps to create more loyal customers. Your mass texting messages do not have to be just deals and offers, although those do create highly lucrative messages. It is also a medium through which you can send out tips and other information to continue to build your relationship with your customers. For example, keep your customers informed of the surf report or tips on surfboard care are other ways of keeping in touch.

Text messages are a more intimate medium. People have yet to feel saturated with SPAM and marketing messages. This gives you an edge over your competition when you communicate with customers through texts. They will be more willing to view you as a friend than just another company, helping to bring in more repeat business.

Send Out Reminders

When you have events, you want to be sure to have a strong level of engagement. People are so busy, they might easily forget about events, especially if you initially tell them about it weeks ahead of time. Mass texting is the perfect avenue for sending out reminders because messages are opened and read within just a few minutes. Send out an email to let people know about the event. Then, remind them about 24 hours ahead of time to increase participation.

This also works for transactional messages. Text reminders of rental pre-orders or let customers know when an order is ready to be picked up. Send receipts through text and include a thank you with a deal or other motivation to customers to come back.

Invite Customers to Events and Tours

Another way to engage customers is to host events at your business. This might be customer appreciation days or weekly surf club meetings. You might run tours and surfing classes for visitors. Perhaps you also offer stand up paddleboard and kayak tours. No matter what events your shop offers, you want to be sure to attract people to them. Mass texting provides you a way to alert your customers and increase participation. Adding it as a call to action also helps you to draw a larger crowd.

Take Advantage of a High Surf Day


When the surf is perfect, send out a text to alert customers

People carry their phones with them at all times, making mass texting the best way to get a hold of them with last minute information. Take advantage of this by sending out alerts on days where the surf is perfect. You might already send out surf reports to some of your more loyal customers, but not everyone might want this daily or weekly information. Group your customers for sending relevant text messages, and then have some messages sent to everyone, such as a high surf day.

These are just a few ways to utilize mass texting for your surf shop that go beyond sending coupons and deals. These play an important role in any SMS marketing campaign, but there is so much more you can do with this versatile marketing medium.

Ready to see how you can implement texting in your marketing efforts? Try ClubTexting for free.

July 14, 2016

Stay in Touch With Your Swimming Clients This Summer with Group Texting

Summer is in full swing, so it is the prime time for your clients or members to visit your pool. Whether you run a community pool, private pool, or have a pool as part of your gym, it is important that you keep your clients abreast of all the activities and events going on at your location. Group texting provides an easy and cost-effective way to send messages to your swimming clients so that they can take full advantage of your pool.

Promote Your Pool


Attract more people to your pool by adding a text CTA to your promotion.

When you wish to attract more clients or members to your pool, then it is important to promote to your target audience. This might be the members of your neighborhood, or you might have a much wider geographic location from which to find potential members. As you create flyers, posters, and other advertisements about your pool, include a keyword and your shortcode or number for your group texting program as the call to action.

This increases the number of people who actively engage with your advertisement, helping to increase the number of new and returning clients. Text marketing is easily added to marketing collateral you already have to provide this additional boost.

Advertise Events

Group texting is a permission-based marketing platform, but that does not mean you cannot use it to directly advertise events beyond its use as a call to action. Once you have a subscriber list, you have a group of interested people to which to advertise the events at your pool. This might be a new swim club, water aerobics, lap swim times, a summer pool party for kids or some other event.

The members of your SMS marketing program already have an interest or emotional investment in your pool, so they make for a more engaged group to which to advertise that often leads to a greater success rate. To take more advantage of this, create groups to whom to send targeted, personalized messages. These type of messages have been found to have a 360 percent greater impact.

Provide Discounts

Unless you have a community or neighborhood pool whose maintenance and other fees are paid for by the homeowner's association dues, and thereby free to use by members, there is most likely a fee to use your facilities. This might be a monthly membership fee, a per-visit entry fee, or a combination. Your group texting program offers a way to send discounts and other promotions to your members and clients to motivate them to choose your pool for the way to cool off on a particular summer day or for the whole summer.

Discounted fees provide a strong motivation for people to take action. Text messages are typically read within minutes. Take advantage of this to turn around a slow day by sending out last minute deals and discounts to your subscribers.

Send Out Alerts

The benefits of group texting are not just for marketing and promotion. Group texting also provides a strong customer service opportunity. Most people own an SMS-enabled cell phone and carry it with them everywhere. This makes it the best medium for sending out important alerts that you want to ensure people read. This could be emergency closures of your pool due to inclement weather, last-minute changes to the schedule, or other last-minute and emergency alerts. Text messages have an almost 100 percent open rate, which means there is a much higher chance that people will read it than with email, which has a 28-33 percent open rate.

Remind Clients About Important Information and Events

Just as texting provides a great way to send out emergency alerts and last minute updates, it also is a beneficial medium for sending out reminders. This might be about an event for which someone has signed up. If your pool offers swimming lessons or water aerobics, you might send out reminders about the class to ensure that everyone shows up. This also works well for sending reminders to your clients and members about the pool rules and etiquette.

Get Immediate Feedback


Ask your members to text you feedback to help you improve.

Group texting is a two-way communication channel. This means that not only can you easily send out important information to your pool's clients and members, but you can also receive it. Your clients can send feedback about the pool to help you make improvements. The easiest way to do this is to send out a text poll. You ask a question and assign a few keywords as the different answers. Your subscribers vote by texting the keyword that matches their answer. Because it is so easy, you have a higher response rate. It is also possible to send a link to a longer survey to get a better understanding of what your clients want.

These are just a few ways that you can incorporate group texting to help enhance the communication between you and your clients or members. No matter what type of pool you have, this will help to improve the overall customer experience, which in turn leads to an increase in your overall business.

Ready to draw a larger crowd to your pool? Start your text marketing program by trying ClubTexting for free.

June 23, 2016

5 Reasons to Use Group Texting for Your Youth Soccer League

Soccer has become a popular youth sport in America. As with any team sport, it is important to find efficient ways to communicate with team members, their parents, and fans. One way to do this is group texting. Mass text message services are not just for businesses or professional sports; community leagues and youth soccer teams can benefit from many of the same lucrative features as professional teams or businesses. If you are unsure whether or not to implement this cost-effective communication and marketing channel, the following reasons may help you to make up your mind.

Connect with Everyone


Texting helps you to connect with all families and players in your league

For your youth soccer league to run smoothly and efficiently, it is important that everyone receives the relevant information about their teams and/or the league. Therefore, you need to find an avenue of communication that reaches the widest audience possible: text messaging. In America, 90 percent of adults own a cell phone, of which, the vast majority is enabled for SMS messages, and roughly 81 percent text at least once per month. This is a much higher number than those who have a social media account or immediate access to the Internet, which is why it is the perfect medium for ensuring that everyone in your league receives necessary information.

Easily Keep Teams Organized

Another reason to incorporate group texting for your youth soccer league is that it helps you and your coaches keep the teams organized. It is possible to create groups out of your subscribers and send each group a targeted message. You can categorize your subscribers by the team, and then you and/or the coaches can send out team schedules, practice and game reminders, and other updates. This helps your league remained organized so that everything runs smoothly and the kids can focus on enjoying playing soccer.

Instantly Update Information

Most people carry their cell phones with them at all times and hardly ever keep them further than an arm's length away. Additionally, most text messages are open and read within three minutes of receipt. You can take advantage of this with group texting for your youth soccer league. You can send out last minute game or practice changes or cancellations or other updates. If there is any sort of weather emergency or some other unforeseen event, you can send out information instantly to the parents, players, coaches, referees, fans and anyone else on your texting subscriber list.

Get More Fan Involvement

A youth soccer league has the potential to get the entire community involved, not just the parents and players. One way to help with this is to implement a group texting program that includes your fans. You send out updates about games, as well as stats of certain players. Your community can remain updated on the activities of your league to make it easy for them to come out and support the players. When they receive a text message about a game, it will remind them to go cheer for their teams, increasing the number of non-family spectators in the crowd.

Improve Your Fundraising Programs


Texting can help you to increase the number of donations you receive

Some youth soccer programs heavily rely on fundraising to help fund the sport. Group texting assists you in raising money. You can text your subscribers information about how to donate money, including texting a direct link to your fundraising page. When you run a fundraising event, send out a text to your subscribers to remind them to come by and chip in. Also, use your texting program to recruit and organize volunteers to help run your fundraising campaigns or other events.

Integrating group texting to your communication for your youth soccer league can help to improve your communication and create a more efficient league. With the permission of your subscribers, you can send out updates and relevant information to keep everyone up to date on what is happening.

Ready to see how easy it is to keep your league organized? Try ClubTexting for free.

March 21, 2016

Increase Your Fitness Center's Membership Numbers with SMS Marketing

There are many features of a fitness center that attract people to choose it for their workouts. This could be the equipment, types of classes, fitness instructors, support, and more. Before people can choose a certain location over the competition, they first have to know about it and its various amenities. SMS marketing provides clubs with a promotional tool that can help attract more members. If you are unsure how to take advantage of this beneficial marketing channel, then try one of the following strategies.

Attract New Clients


Bring in more members by adding a text call to action on your ads

It is easy to add texting as a call to action to your already-existing promotional marketing material, including flyers, emails, print ads, radio or TV spots, and more. You can add a keyword and shortcode or number for people text to get more information. More than half of consumers have their phones within arms reach at all times, which means they can quickly and easily take action and text, no matter where are when they see your ad. Once they have signed up, you can continue to engage with them and encourage them to visit your center.

Offers and Discounts

Offers and discounts provide motivation to get potential clients to start their exercise program. You can reward people who sign up for your SMS marketing program with a special, exclusive offer, such as a free day pass or a discount on a monthly membership or class package. The overall value is the main reasons that consumers choose to patronize a particular business over another. When it comes to taking action on a mobile offer, the value proposition is a significant driver for why people choose to take action.

VIP Program

Your SMS marketing program should not be just about attracting new members to your fitness center. It also works as a great medium for communicating with current members. It is possible to create groups out of your subscribers based on their demographics, behaviors, and status as a member. One group could be VIP members, to whom you can send special rewards. This may be exclusive offers and deals, such as a free personal trainer session, or it can be access to purchase or win special VIP gear.

Communicate with Members

Customer satisfaction is key to maintaining your membership numbers. Although there will always be some members who leave your gym for reasons beyond your control, there are some things you can do to keep your members happy so they continue to come back and even bring along friends. SMS marketing provides a way to communicate with your clients. This could be to remind them about classes, especially those who have already signed up for one. It is also possible to send out schedule changes, even if they are last minute. Most text messages are opened within just a few minutes, making it the ideal communication channel for last minute messages.

Keep Your Members Motivated to Come Back


You can send tips and motivation to your members that they can read anywhere

There is much more than just customer service, offers, and deals for which you can use your text message service. It is may be used as a way to motivate your members and support them in their fitness goals. You could create a digital personal trainer that sends out texts to clients to keep them on their path. You might send out simple, motivational messages or generally helpful information, such as nutrition and fitness tips. If you have personal trainers or nutritionists who work in your fitness center, they can also use your mass texting program to communicate with their clients to keep motivating them to continue on their fitness journey.

With the right SMS marketing strategy in place, it is possible to increase your new membership numbers while also helping to retain your current members. This versatile medium can be used to promote your club while also helping to support your current members achieve their fitness goals.

Ready to see how it can help your fitness center increase membership? Try ClubTexting for free.

February 19, 2016

7 Reasons Mass Text Messaging is a Perfect Tool for Your Biking Club

Many bicyclists join a biking club for long rides because it ensures their safety while also providing a community and support for getting through the ride. There is also an important social aspect to bike clubs, with many rides ending with breakfast, lunch, or possibly drinks. When it's just a couple of friends out for a ride, it can be easy to manage, but once you try to organize a bike club, you require more tools to ensure that everyone receives relevant communication from the club. One tool that can help you organize your bike club members is mass text messaging.

People Carry Their Phones Everywhere


There is a high possibility that members always have their phones, even on a ride.

Cell phones may only be a few decades old, but society has become incredibly dependent on them. A high percentage of people carry their phone with them anywhere, and many never let it out of their reach. This means that it is highly probably that your members also take their phones with them on a ride, because it gives them a way to reach out in case they run into a problem on the road. People have their phones with them almost all the time, so you can feel confident that they will receive any texts.

Texts Are Open and Read Within Minutes

You should know that texts have an almost 100 percent open rate, often within a few minutes of receipt. This makes texting the perfect means for conveying last-minute information and emergency alerts. If inclement weather causes a cancellation for a ride, you can contact everyone in a flash and feel confident that they know about it. Any other last-minute changes, such as a change in location or time, can likewise be sent with a high chance of actually being read.

Cost-Effective

Whether or not your bike club has a membership fee, there is a good chance that you have minimal funds for the club. This means that you are always looking out for inexpensive ways to communicate with your members. Mass text messaging is a relatively low-cost method, often costing just a few cents per text. Most text message services do not charge a base price, but simply charge you for the texts sent.

Two-Way Communication

Mass text messaging is not just a way to send messages to your members, it's also a way they can communicate with you. This makes it easy to get an RSVP for an event. Texting has a higher engagement rate than email and other digital methods of communication. Plus, it is possible to use it to get people's preferences for the next social meetup or location for the next ride.

Create Many Groups

If you have a large biking club, you might have several levels of membership. Some may come only sporadically, while others will be at every event. Some may be interested only in short rides, while others may only come only if the mileage is over a certain amount. You can group these individuals by their preferences and send messages targeted by them. This reduces the number of messages people receive that are not relevant to them.

Simple to Manage

Mass text messaging is an easy-to-manage communication medium. Most services have an online platform with which you input and arrange contacts. You can compose your message and send it right away or schedule it for a later date and time. It is possible to send messages using your phone, perfect for when you are already heading toward the meetup and realize that you need to tell your club members something, such as a delay or change of location.

Highly Accessible


Smartphone or not, your members can receive a text message.

Mass text messaging is a highly accessible communication method. It is often seen as simply a Millennial form of communication, but it has become a popular form of communication for all age groups. Almost all cell phone users have an SMS-enabled phone compared to around 64 percent that have a smartphone. That means that you can more efficiently communicate with those who may not have the ability to go online if they are not at a place where they have email access.

You may be able to handle communication without signing up for any type of email or texting service when your biking club has fewer than 10 people. However, once it grows, it is important that you set up an efficient way to communicate with all members. Mass text messaging offers a perfect tool for ensuring everyone receives the information most relevant to them, even when it involves last-minute changes.

Contact us to discuss implemeting texting for your group.

April 22, 2015

Take Me Out to the Ballgame: How to Use Bulk Texting to Attract More Patrons


Use bulk texting to get more patrons through the door on game days.

The MLB regular season has begun, and restaurant and bar owners are stepping up their marketing efforts to reach more patrons on game days. If your business is running some special promotions in honor of baseball season, there are a number of ways to spread the word to potential customers. Bulk texting is one tried and true marketing approach to consider. Here are three ways that your business can use mobile marketing to get your audience's attention on game days.

Offer VIP Deals to Your Mobile Subscribers

If you want to attract more customers for baseball season, consider running a special promotion for your existing mobile subscribers. Offering loyal customers an exclusive deal, such as a discount on meals or a free beverage or appetizer, will make them feel valued and excited about connecting with your business via text message. Whether you are interested in running a promotion related to the first home game of the season or you are hoping to get more patrons through the door to watch a storied baseball rivalry, bulk texting can help you accomplish your goals.

Use a Multichannel Approach

Are you interested in growing your mobile subscriber list as we head into baseball season? One effective way to do this is through a multichannel marketing campaign. For example, you may want to do a direct mailing to potential customers who live nearby letting them know you're offering special promotions related to baseball season. As part of your mailing, you can include a long code where customers can send text messages in order to opt-in for exclusive deals and discounts. Consider adding the same long code to printed advertising in your restaurant or pub as well. Using a multichannel marketing strategy can help give your mobile subscription list a much needed boost.

Don't Stop with One Message

Bulk texting isn't just about sending one message to your mobile audience. It's about creating an engaging dialogue over time. While your goal may be to increase foot traffic to your business for one specific game, you can also use mobile to attract more customers the next time around. Is your business offering a special menu in honor of the 2015 MLB season? Do you have any interesting baseball promotions or news to share? Instead of communicating with customers just once, use bulk texting as a tool to get the word out about happenings at your restaurant or pub for the duration of the baseball season. Just make sure to strike the right balance in terms of how many messages you're sending. You want your audience to be excited to hear from you, not annoyed by too many texts.


Attract more customers to your restaurant or pub using mobile marketing.

Are you a restaurant or bar owner that's interested in making the most of the 2015 baseball season? Consider stepping up your mobile marketing efforts to attract the attention of a larger audience. Offering VIP deals to existing mobile subscribers, growing your subscription list with a multichannel marketing effort, and engaging with your audience over time can help you boost your business. If you are interested in getting started with a bulk texting campaign, try Club Texting for free today!

January 18, 2015

How Mass Texting Can Make Your Super Bowl Event a Winner


Super Bowl Sunday is a popular time to socialize with friends.

Super Bowl is a big deal in the world of sports. A record-breaking 111 million people tuned in to last year's matchup between the Broncos and the Ravens. Sports fans plan parties at home and search for the best bars and clubs in town to enjoy the game. If you are interested in attracting more patrons to your business for this year's big game, there are a number of approaches you can take. Among the most effective is creating a mass texting campaign to grab the attention of local consumers. Here's how mass texting can make your Super Bowl event a winner.

Raising Awareness about Your Event Quickly

February is approaching fast! New Years is over and the next big social event for many people is the Super Bowl. Many bars and clubs have already begun marketing their businesses leading up to the big game. Potential customers are mapping out their monthly calendars and thinking about their Super Bowl plans. If you feel like you're a little behind with your marketing efforts, a mass texting campaign can help you get ahead of the game again. Long code text marketing campaigns can be set up quickly, and mass texting is an effective way to raise awareness about your business in time for the Super Bowl. Recent data estimates that text messages have a 98 percent open rate. Mass texting represents a huge opportunity for your business.

Sharing Information about Special Promotions

Many bar and club owners choose to run exclusive promotions related to the Super Bowl. Perhaps you're planning to offer customers a discount or your business has a special menu featuring delectable game day appetizers. Consider using mass texting as a channel to share information about any specials you're having in honor of the big game. Many potential customers have a hard time resisting a good deal, and a well-crafted text marketing campaign can help you attract their attention as the Super Bowl approaches.

Ongoing Benefits of Mass Texting

Not only is mass texting an effective way to connect with mobile users before game time, it can also be used as a tool to improve customer loyalty for the long haul. Once potential patrons opt-in to receive communications from your business, you can connect with them over time to share information about promotions, new menu items, etc. Mass texting is a great way to raise awareness about your business and keep customers coming back again and again.


Make this year's Super Bowl Sunday a smash hit at your club or bar.

If you're interested in attracting more customers to your business for the Super Bowl this year, mass texting is an effective way to do it. Long code mass texting campaigns can be created quickly and used to transmit information about special game day promotions your business is offering. Open rates for text campaigns are high, especially when you're providing an enticing incentive for your audience. Text message marketing can also be used to improve customer loyalty over time. If you're interested in launching a mass texting campaign to reach new patrons ahead of game day, try ClubTexting for free!

October 15, 2014

Why the Big Game is a Great Place to Send Mass Text Messages

They may be watching the game, but that doesn't mean they're not also watching their phones. Whether it's football, baseball, hockey or soccer, and whether it's being viewed at home or right in the stadium, at that moment you have a tremendous marketing opportunity.

And since over 90% of text messages are read within three minutes of being received, by communicating via text you guarantee your subscribers will receive, and read, your message.

Some of the biggest teams in the world have been using text marketing for years to:

 

    • Gain new subscribers.

 

    • Communicate with existing subscribers, often.

 

    • Sell more.

 


Here's How Text Message Marketing Works in the Big Leagues


"Hands up if you got my text."

For years top tier sports teams have used SMS to communicate with their subscribers (either existing customers, or people who just opted in to receive updates via text). These updates include:

 

    • Game dates and times.

 

    • The latest scores.

 

    • Statistics on the current game, past games, and future games.

 

    • Player statistics.

 

    • Surveys and polls.

 

    • And of course, special offers.

 


And a live game is an ideal time to communicate with your list since they're so emotionally involved with what's happening right now. Of course they may wait for an advertising break to read (and respond to) your message, but this is one of the very best times to communicate with them.

But it doesn't just have to be about communicating with current subscribers. You also need to keep growing your list, since without new blood your list will naturally shrink over time as people unsubscribe or change their number.

So while their attention is really focused on the game, advertising to grow your list can work wonders. But just asking viewers to "Subscribe for updates" generally doesn't cut it.

Like all direct response advertising, give them a great reason to respond right now. Perhaps in return for subscribing they can start to receive special offers (that the general public don't see), or even to have their name and number placed into a draw with game tickets as the prize.

Panic! at Madison Square Garden?

Madison Square Garden ran the "50 Greatest Moments at Madison Square Garden" text marketing campaign. MSG offered viewers access to special content, in return for subscribing to their text updates list.

This was promoted a number of ways, including:

 

    • At hockey games for the New York Rangers, a code and number were given out. By subscribing, you entered into the opportunity to win a Rangers Prize Pack. This part of the campaign resulted in 300 fans joining the MSG text messaging list.

 

    • At a star-studded Halloween party, promotional cards were handed out. By texting "MSG50" to 25827, subscribers were entered into a draw to win tickets to see either Dane Cook, or Panic! at the Disco.

 


The ongoing promotions for this campaign turned out to be one of the most successful in the MSG Network's history, and it continues to regularly send mass text messages with news, content, and offers.

Text Marketing in the Little Leagues Too?


"Why haven't you responded to my text?"

It's not just the big leagues benefiting from text marketing. However big or small your players, leagues and clubs all over the country are seeing the benefits that come from text message marketing.

Using text updates is ideal for broadcasting:

 

    • Changes to schedules.

 

    • Updates to policies.

 

    • Major league announcements and other news.

 

    • Plus, of course, emergency notifications.

 


Read and response rates for email continue to drop, so the speed at which a new text message is read makes this one of the most attractive and effective ways to broadcast updates, almost instantaneously.

This article was written by Louis Allport, an experienced marketer who enjoys sharing his experience with other businesses. He lives in the UK and has been marketing and publishing online for over 15 years.

June 27, 2014

World Cup: Yo App Sends Text Alerts When Goals Are Scored

Depositphotos_8289624_xs

Every four years, the World Cup serves up a thrilling taste of the best footballing talent on the planet, but for developers, the month-long extravaganza is an opportunity to capitalize on soccer fever. And although there was no shortage of apps released during the 2010 tournament, smartphone ownership was leagues below where it’s at now. Mobile-powered football fandom has finally come of age.

The app everyone is talking about this time is “Yo”. It helps subscribers keep track of all the goals scored during the competition by sending text message alerts to users who add the user name “World Cup” to their account.

Unlike other sports news apps, no further information is sent. Yo doesn’t send the name of the scorer, or even which team they’re on. Users receive the titular two-letter greeting as a kind of ‘heads up’ to look out for coverage of the goals. It may sound rather limited, but it’s all part of Yo’s attempt to carve out a ‘contextualized messaging’ niche in a crowded text app marketplace.

Sure, it’s a little gimmicky – but gimmicks have their place, especially if they can claim to shave even a second or two off any of the manifold tasks we perform each day. With contextualized text messages, users can see at a glance that something they are interested in has undergone some sort of development and they should investigate further. There’s no need to even open the message. When it comes to brevity – one of the golden rules of text message marketing – ‘yo’ is as fiendishly efficient as it gets.

The app has already surpassed one million users, despite only being launched earlier this month. And while it’s riding the wave of the world’s most watched sporting event, Yo’s founders hope to carry on finding uses for contextualized SMS.

Company CEO Or Arbel believes major brands like Starbucks could use the ‘Yo’ alert to let customers know their orders are ready. So he’s certainly thinking big. Whether or not such a major brand will favor a start up’s product over their own well-established app remains to be seen, but with millions of “yo” text messages now zipping between smartphones, and an app market more exciting and unpredictable than the World Cup itself, you’d be a fool to dismiss the idea with a red card just yet…

April 23, 2012

March Madness Was A 'Mobile Moment'

The folks at MarketingCharts highlighted an interesting report from Millenial Media detailing just how mobile-dependent basketball fans were this March Madness:

Partnering with the IAB to commission a Harris Interactive survey of more than 2,000 US adults, the report finds that 88% of self-identified passionate fans used their mobile devices for an NCAA tournament-related activity and that 40% specifically purchased an application related to the tournament. Among device owners who followed the tournament, the leading activities were to check scores (48%), read news about teams and players (25%), check brackets (23%), and watch game highlights (20%).

Read more here.

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