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135 posts categorized "SMS News"

April 18, 2016

Expert Interview Series: Atim Ukoh on the Power of Mobile Solutions to Empower Consumers



Atim Ukoh is the Social Media Specialist at global brand protection firm Sproxil, where she manages digital communications for the company globally.

Sproxil was created as a response to the increasing death rate of individuals in emerging markets as a result of counterfeit products. Founder Ashifi Gogo had experienced the prevalence of counterfeit drugs growing up in Ghana and decided to create a solution to target this problem.

Atim recently checked in with us to share her insight on how consumers can protect themselves from counterfeit goods using mobile technology. Here's what she had to say:

How common are counterfeit goods today?

The penetration of counterfeit goods in both emerging and developing markets has increased significantly over the years. In some countries, counterfeit goods are present in open markets in higher volumes than the original products.

What do you think would surprise both business owners and consumers alike about the counterfeit market today?

The counterfeit market has become more sophisticated with time. The counterfeiters are getting clever about how they reproduce these products. Some replicate these goods so well to the point that even employees at the company that produce the original products have a hard time differentiating genuine from fake.

What's the impact of the proliferation of counterfeit goods? What are the risks to consumers of purchasing counterfeit items?

Over 700,000 people die every year from taking counterfeit medicines. That's equivalent to four fully packed jumbo jets crashing every day! Consumers are likely to develop short- and long-term health issues from consumption of these products. They lose money from the purchase of these items.

How can mobile technology be used by consumers to combat counterfeiting?

Mobile technology empowers the consumer to combat counterfeiting by providing an easy verification method to ensure they are purchasing genuine products. The Sproxil solution enables the consumer to text a unique pin provided on the product they are purchasing to a short code and they receive a response verifying that their product is genuine.

What are some ways consumers can use their phones/tablets to protect themselves when shopping?

Consumers should use their phones to verify that their products are genuine by engaging with the code provided to verify their product. They can also download the Sproxil App and use this to verify if their product is genuine.

What should businesses be doing to protect consumers using mobile technology?

Businesses need to understand that for the consumer to engage and enable them combat counterfeiting, they need to also take the right steps to make the process easier. Businesses need to implement the right mobile technology in their current supply chain that would eliminate counterfeit infiltration. Once they install the labels or pins on their products, they can also track when their products leave their factory until it gets into their consumers hands. This helps improve the engagement they have with consumers as the consumers are now sure that they are consuming protected products and the brand cares about them.

What's one of your favorite success stories for how mobile technology has been used to protect consumers?

There are many interesting stories of how the Sproxil Solution has saved lives. Our favorite is with one of our clients who produces anti-malarial drugs. Using the Sproxil solution, we were able to intercept stolen goods in their supply chain before they got to the retailers. We traced the goods to the counterfeiter's location and were able to engage law enforcement to handle the matter appropriately. This saved thousands of lives that would have consumed those products that they were about to alter and replicate.

Reach more customers with our mobile solutions. Try ClubTexting for free.

September 22, 2015

How to Restore Deleted iPhone Texts

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Deleting old text messages on your iPhone is a good way to manage its performance. Large apps can take up a considerable amount of space on a phone’s hard drive; left unchecked, text conversations can rival the same amount of space, especially if you’re using video and photos. Deleting text messages is easy, and should be performed regularly to keep your phone running smoothly. But what if disaster strikes and you need to restore a deleted iPhone text? Is it possible?  

The short answer is yes. While the world may feel like it’s about to end, the truth is that recovering a deleted text message is not impossible, nor is it as difficult as you might think. In fact, there are three ways to accomplish this task:

 

Restore with iTunes 

The easiest way to ensure you don’t have a brain aneurysm if you accidentally delete an iPhone text, or need to recover old messages, is with regular backups to iTunes. You can easily recover deleted SMS messages simply by plugging your iPhone in to a computer. 

Once you’re connected to iTunes, click on your phone icon in the upper left corner. Once selected, choose ‘Restore Backup,’ and all of the previously backed-up settings, apps, text messages and so on will replace the current data on your phone. This shouldn’t take more than a few minutes. 

It’s important to note, however, that this method can only replace data from the most recent backup. There’s no way to recover material you backed-up three ‘backups’ ago using the iTunes recovery method. 

 

Recover from iCloud 

Apple’s iCloud is a great option for retrieving lost/deleted text messages, provided that your service area is within a territory that backs up SMS messages automatically.  

First, log in to iCloud using your Apple ID and password. Look to see if ‘Text Messages” is available. If it isn’t, you’re not in a covered territory. If it is, you’re in luck.  

Next, search through the messages and find what you’re looking for. Using your iPhone, navigate to the settings menu and turn on iCloud. Also in the settings menu, turn off Text Messages. A pop-up will appear. Click ‘Keep on My iPhone.’ 

Now you can turn your Text Messages back on in the settings menu. Click ‘Merge,’ and in a few minutes, the messages you selected from the iCloud will appear in your phone. 

 

Third-Party Apps

Finally, if all else fails, there are a couple third-party apps that come highly recommended for recovering deleted iPhone data. Some apps cost money, which is less ideal than just recovering a backup from iTunes. But when doom is imminent, one must do whatever it takes. 

WonderSahre is an iPhone data recovery software the runs the gamut. This app works on several devices and recovers just about everything, from lost photos and videos to voicemails and text messages. Another highly recommended recovery system is Tenorshare, which works in all the same ways and offers a free trail. 

 

Hopefully, your world won’t come to a screeching halt because of deleted or lost text messages. The takeaway here is that deleting your text messages should be a normal part of your iPhone’s maintenance, but so should backing up the phone regularly so you can get data back if you need it. 

 

 

August 26, 2015

SMS is Helping Tanzanian Mothers Access Vital Health Information

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According to the World Health Organization, babies who are partially breastfed—or not breastfed at all—are vulnerable to serious illness if not death from diarrhea and other infections. Exclusive breastfeeding is subsequently recommended for the first six months of life, as it lowers the mortality rate among malnourished children in addition to shielding them from infection.

The Tanzanian government hoped to improve the health of newborn babies and their mothers by implementing a text messaging campaign some three years ago. Entitled Wazazi Nipendeni, which means ‘Parents Love Me’ in Swahili, the campaign provides subscribers with health information, doctor’s appointment reminders, and more through their mobile devices. Over 125,000 women have registered for the service, which has sent more than 5 million text messages so far. 

Mobile phone technology has become an invaluable tool for connecting with citizens in Tanzania and other African countries, no matter how remote their locations. According to the Tanzania Communications Regulatory, the country has the highest text message rate per month in East Africa. 

While the country has made progress in preventing deaths from childbirth-related complications, it did not reach its Millennium Development Goal of “reducing maternal deaths to 193 per 100,000 live births from 454 per 100,000 by the end of 2015.” Tanzanian government officials cite HIV/AIDS, a lack of skilled health workers and proper clinics, little to no funding, and insufficient awareness regarding women’s reproductive health issues for this failure.

 

Next Steps

"We have realized that engaging women alone is not enough. We need to involve all members of the society to make the campaign more effective," Pamela Kweka, an official from the Tanzania Communication and Development Center, told the Thomson Reuters Foundation. 

The campaign originally focused on pregnant women, but now includes men, nurses, and midwives. The idea is to educate all societal members, not just expecting mothers.

Subscriber Adelika Kessy nearly died during childbirth three years ago after developing anemia a few weeks prior. She did not receive routine check-ups simply because she was uninformed.

"I was feeling tired and weak. It happened so suddenly and I didn't know what do," Kessy told the Thomson Reuters Foundation. "I was too weak to give birth naturally, even after undergoing several blood transfusions. In the end, the doctors decided to carry out a Caesarean section."

Kessy, a 36-year-old housewife, is currently pregnant with her third child, and counts on the SMS service to alert her about clinic appointments.

February 03, 2015

Shocker! Millennials Really Respond to Text Messages


Text message marketing can help your business connect with more Millennials.

We've got some big news! Consumers in the 18-34 year age demographic are in love with their smartphones. While this may come as no surprise to companies that are using text message marketing to reach a Millennial audience, some businesses have yet to embrace the power of mobile in 2015. If your company hasn't added mobile to its marketing toolkit, you could be missing out on reaching potential customers. Here are some important things to note about text message marketing and reaching Millennial consumers.

Millennials and Smartphone Usage

The 18-34 year age demographic is a large and growing customer segment. This particular audience is among the most connected consumers in the world. They love their smartphones, and rarely leave home without them, which is why it makes sense for businesses to try and reach this particular audience via mobile marketing. Recent data suggests that a staggering 85 percent of Millennials in the United States own a smartphone. In terms of overall numbers, that's a potential audience of over 66 million people. Companies tapping into the power of mobile to reach this important customer segment are seeing valuable returns on their investment.

Why Text Message Marketing Works

Text messaging has become an increasingly prevalent means of communication over the past decade. Texts are a quick and effective way to send simple messages, and it's usually quicker to text someone than it is to make a phone call. From a business marketing perspective, the fast-paced nature of texts works in a company's favor. 90 percent of texts are read within a few moments of receipt, and mobile users have become more receptive to receiving marketing messages via text as long as they are timely and relevant. It's also worth noting that overall open rates for text messages are close to 100 percent. If you can encourage customers to subscribe to receive your messages, you can be sure that they are opening and reading what you send.

What Kind of Response You Can Expect

It can be challenging to gauge what kind of response you'll get from your text message marketing campaign. It depends on a few factors, including the size of your subscriber list and how many people opt-in to receive communications from your business. While there are some uncertainties, there's a wealth of potential that comes along with using text message marketing to reach a Millennial audience. Not only are you connecting with your audience through a channel that they are using frequently, there's also an opportunity to reach a large number of 18-34 year old consumers.


It's no surprise that Millennials are attached to their smartphones.

While it may come as no surprise that Millennials are using their smartphones and responding to texts, many businesses haven't begun using mobile as a tool to reach this key customer segment. Given the latent potential associated with text message marketing, there's no better time than now to add it to your business advertising toolkit. If you are interested in launching a text message marketing campaign for your business, try ClubTexting for free today!

January 03, 2015

Latin America’s SMS Employment Boom

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Recruitment marketplace Emprego Ligado has been helping Brazilians find employment by the million, all thanks to the explosion in cellphone usage across Latin America. Backed since 2012 by a number of high profile investors, the firm has just won Series A funding from a new rash of venture capitalists. The funding - to the tune of $7 million - will be used for continental expansion. 

If Brazil is anything to go by, Emprego Ligado’s expansion across the region will prove fruitful. Founder Jacob Rosnbloom claims to have created more than 2 million interview opportunities for blue-collar workers during 2014; 18% of them were offered a job the first day they signed up. Even more crucially in a country where long commutes are commonplace, he has helped jobseekers find work closer to home (within an average of two and a half miles, according to Rosenbloom). The proximity of worker to workplace is helping companies and employees cut thousands in costs. 

The international expansion of Emprego Ligado is not indicative of a major shift in the company’s model, which asks users to upload resumes and filter job opportunities via text message. The process takes just a few minutes. By opening the recruitment process to citizens for whom the only connectivity tech they possess is a feature phone, Emprego Ligado has increased potential job matches ten fold. 

Rosenbloom is almost as passionate about his role in reducing commute times as he is helping people find jobs in the first place. “People will spend over 3 hours a day in traffic to get to the downtown area for work,” says Rosenbloom. His idea was to enable people to find work closer to home so they can “spend more time with their families, be more productive at work and stay longer in their jobs.”

By turning text messaging into a recruitment tool, Emprego Ligado has contributed to Latin America’s employment boom. In Brazil - where only 7.5% of the population has a data plan - such growth wouldn’t be possible without SMS. Millions of nationals have found gainful employment using the platform, and as they expand across Latin America, millions more hope to do the same.

December 08, 2014

How to Use Keywords with Your Text Messaging Service

By now, you may have heard that mobile marketing is the way to go if you want to reach customers anywhere in the most reliable way possible. After all, 98 percent of text messages are opened by the recipient. But how do you use keywords to get customers to sign up for your mobile list? What are keywords, anyway?


Keywords are a great way to get customers to join your loyalty programs.

What is a Keyword?

A keyword is a short word or phrase, which may include numbers, that customers text to opt-in to a mobile list. For example, 'Text FLOWERS to 25827 to join our text messaging list' is an example of an advertisement using the keyword "FLOWERS." That would be a good keyword for a florist.

How Do Keywords Work?

Customers text your keyword to the specified short code to join your contact list. They then receive a legally required automated response that thanks them for joining and tells them how to opt out if they no longer want to receive messages. Keywords usually identify a product, service, business or action. Businesses use them to entice customers to opt in to loyalty programs and special mobile offers. You can have as many keywords as you like.

What are the Benefits of Using Keywords in SMS Marketing?

Keywords offer customers a way to immediately engage with your brand when they see your advertisements. Use them on billboards, flyers and in commercials. Put them on your website and post about them on social media by incorporating them into branded graphics and videos.

Some businesses choose to have multiple keywords because it helps them break customers down into specific groups for more targeted advertisements. Keywords also provide the ability to track traditional advertising campaigns.

What Makes a Good Keyword?

Not all keywords are good ones. Combinations of letters and numbers are difficult to remember and should be avoided, if possible. Single words are best because some customers may add a space between multi-word keywords.


You can use multiple keywords to segment users by different campaigns and interests.

You'll also want to keep the following pointers in mind when selecting your keywords:

• Keep keywords as short as possible. Stick to words or phrases that are 10 letters or fewer, and the shorter they are, the better.
• Ditch the special characters. While it may look fun to throw in a dollar sign or asterisk, it's more work for the user because he or she will have to switch from the letters to the numbers. Make it as easy as possible for customers to type in your keyword.
• Try your keywords on different phones to see if the word or phrase gets autocorrected to something else. This may be a problem for brand, product or program names that are not made up of common words and phrases. If your keyword gets autocorrected, consider choosing a more common phrase or purchasing the autocorrected keywords as well.

Now you know what keywords are, how they work and how to choose a good one. Want to give it a whirl? Try ClubTexting for free.


December 02, 2014

Why Your Text Messages Need a Call to Action


An effective call to action can help make your text marketing campaign a success.

Open rates for text message marketing campaigns hovered around 98 percent in 2014. If your company hasn't starting using text marketing to connect with customers, you could be missing out on an important opportunity. Here are a few tips for businesses that are interested in getting started with text message marketing and here's why having an effective call to action is a critical step towards campaign success.

Crafting a successful campaign starts with an opt-in
The first step towards crafting a successful text message marketing effort is getting potential subscribers to opt-in to receive communications from your business. Businesses need to provide customers with an opt-in option in accordance with anti-spam regulations. The most common question among companies that are just getting started with text marketing is: how do I get my customers to opt in? There are a few different approaches you can take.

Crafting effective calls to action
Whether you're new to text marketing and you want to grow your subscriber list or you're a veteran text marketer that's simply interested in increasing customer opt-ins, an enticing call to action is the key to success. As you're thinking about your call to action, it's important to remember that consumers are inundated with marketing messages via email, mail, and the Internet. In order to get potential subscribers to opt-in for text communications, the language you use in your call to action needs to be irresistible and convey value. Here are some examples of effective calls to action that you can use as inspiration.


Potential subscribers are more likely to opt-in if your call to action is compelling.

Good CTAs create a sense of urgency
A limited-time opt-in offer creates a sense of urgency. Setting a designated amount of time for a deal can increase the likelihood that potential subscribers will opt-in to receive communications from your company. For example, a business might use the following limited-time call to action in order to increase their subscription rates.

 

  • Text "okay" to 123-456-7890 within the next 24 hours to receive a special deal.
  • Text "yes" to 123-456-7890 by midnight to receive an instant 30% discount.



Effective CTAs offer unique benefits to customers
The best calls to action offer unique benefits like discounts, coupons, or free products and services for customers who opt-in. After all, it's incredibly difficult to resist a good deal! Examples of calls to action that offer special benefits for customers include the following.

 

  • Send a text to 123-456-7890 to receive a 15% off discount for preferred customers.
  • Text "yes" to 123-456-7890 for your exclusive Black Friday discount.



Keep calls to action clear and concise
You have limited time to make a connection with a potential subscriber. To increase your opt-in rates, it's important to keep your calls to action concise. Providing simple instructions and illustrating benefits clearly can help improve your business campaigns.

Text marketing is an effective way to reach new customers. If you're thinking about adding text messages to your business marketing toolkit, there are a few important things to remember. First, your goal is to get customers to opt-in. To do this, you need to create compelling calls to action that entice customers to participate in your campaign. Creating urgency and providing benefits can help increase your opt-in rates. To learn more about why text marketing is so effective, see this blog post from ClubTexting.com.

Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

October 25, 2014

From Fast Food to Fine Dining: Why Your Restaurant Needs SMS Marketing

The key to the success of any restaurant is developing a reputation that keeps current and new customers coming back. Word of mouth for a restaurant can mean the difference between success and failure. At Club Texting, we can put together an SMS text marketing campaign that will bring business to your restaurant and keep your business growing.

According to Mobile Marketing Watch, nearly nine out of every 10 text message recipients open the messages they receive. With Club Texting's SMS text marketing expertise, you can start generating more business for your fast food or fine dining restaurant and build the kind of reputation you have always wanted.


Get your restaurant marketing message in front of hungry customers.

Text Messages Are Environmentally Friendly

Since you are trying to establish a positive reputation for your restaurant, you should start with the fact that SMS text marketing does not waste paper or other materials. This environmentally friendly angle is extremely important to a large contingency of potential clients and will help to enhance your restaurant's reputation.

Text Messages Are Instant

People often make their meal plans in an instant. In some cases, you can get people to clip a coupon from the newspaper and then make the trek out to your location, but you can bring in even more customers if you cut down on the amount of work a customer has to do to enjoy your food.

A text message is delivered in an instant and you can have customers show your text message at the door of your restaurant to receive instant discounts. Your customers never have to worry about clipping coupons and you get to attract that crowd who is not sure what they want to do for lunch.

Text Messages Are Effective

According to Mobile Marketing Ratings, a restaurant owner can spend a small amount of money on a text messaging campaign and see big results.

For example, if you decide to put out an SMS text marketing message that offers a free drink with every meal purchased, then you know that at least 90 percent of those messages will be read. When new customers start cashing in that coupon to take advantage of the deal, that is when you will see the significant return on your text marketing message.


Fill your restaurant with happy customers by using SMS text marketing.

Text Messages Are Easy

Most restaurant owners are used to having to pay high prices for glossy newspaper ads that include coupons and color graphics. But with text messaging, all you need to do is write up a very short message and then reap the rewards. Text messaging is extremely simple and Club Texting can show you how to turn a very concise marketing message into a significant increase in business.

Whether your restaurant serves fine cuisine or you pride yourself on owning the best burger joint in town, you can benefit from the power of SMS text marketing. You will be able to reach a large audience who will read and respond to your message. When compared to the costs of doing most traditional forms of marketing, SMS text marketing is extremely cost effective and has a very high return on investment.

George N Root III is a professional freelance writer who has expertise in topics such as Internet marketing, business, advertising, and personal finance.

October 23, 2014

How Bulk Texting Could Mean Election Day Victory

Winning any kind of political campaign requires the ability to motivate your voting base. Whether you are trying to get a candidate elected or you want to get a resolution to pass, you will need to educate your voting base and get them motivated enough to head out to the polls and make a difference.

Bulk text messaging is a specialty of Club Texting and it is something that can play a pivotal role in your next campaign. According to Fox News, approximately 4.3 billion text messages get sent every single day. The best part is that most people take the time to read their texts. You can use bulk text messaging to your advantage in your next campaign and see positive results at the polls.


Texting helps you to reach your voter base.

Rally Your Voter Base

The E-Commerce Times points out that mobile advertising is a nearly $9 billion per year industry. No industry sees growth like that without getting results and that is why you need to contact Club Texting to help enhance your chances at your next political campaign.

Bulk emails can be ignored, but bulk text messaging can help to remind your voter base about Election Day and get them motivated to go out and vote. You can also get polling information to your voter base and make sure that everyone knows where to go to cast their votes.

Do Voter Polls

One of the more convenient features of text messaging is that it is instantly interactive. You can use bulk text messaging to find out if your targeted voter base plans on voting in your favor or not. You can determine what information your voter base needs to cast the right vote, and you can let your candidate know if their message is getting out to the people or not.


Gauge voter reaction with bulk text messaging.

Keep Your Volunteers Updated On Current Events

Your campaign volunteers are some of the most motivated people in your organization. When you want to give them something to be excited about, then text them the latest poll numbers or your candidate's newest talking points. In those moments right before the polls close, you can get your volunteers the current information they need to educate the population and bring in more votes.

Direct Your Campaign

In the heat of a campaign, not everyone has the time to pick up the phone and have a conversation about what needs to be done. But you can use text messaging to send out directives to your volunteers and campaign workers and make sure that your campaign stays focused at all times. You can react quickly to changes in the campaign through the use of instant text messaging.

Club Texting has all of the services your campaign needs to be successful. Whether you are trying to get the voters out to the polls or you need to give your campaign workers critical information in a moment's notice, bulk text messaging will be a critical tool that you can use to win your next political campaign.


George N Root III is a professional freelance writer who has expertise in topics such as Internet marketing, business, advertising, and personal finance.


October 07, 2014

Real Estate Agencies and Mass Texting: A Great Fit

Are you looking for a way to sell more houses and reach more potential customers in the real estate industry? With the use of today's technological advances, you can benefit greatly by having the opportunity to reach more people in better ways. With text message marketing, you can put your brand right in front of your customers.

How Do Mass Texting Services Work?

How exactly does this service work? With mass texting marketing services, you can send a variety of messages to a large group of people more easily. This makes it possible for you to reach more potential customers in a way that is convenient for them.

Once you choose to work with a mass texting company, they will help you create a number of campaigns. You can choose to send as many messages as you'd like and messages to as many people as you'd like. You can also set up the service so that when others text a code, they get an immediate response from your company.

How It Relates to the Real Estate Industry

While text message marketing campaigns work for a number of industries, it can be very beneficial to the real estate sector. Your real estate company can benefit by reaching more potential home buyers and brokers.

You can use a special code on all of your advertising pieces so that when potential home buyers walk by a sign or see your ad, they can easily text you to get more information. With a campaign set up in place, you can send an automatic message back to the person with detailed information and pictures about a property.

This is a great way to give home buyers information more quickly. It can also be a great way to build your database, because you can collect contact information.

You can also send messages quickly to other real estate brokers that you work with. This makes it easier for you to share information on listings or last minute price drops so that you can easily make more sales.



Mass texting puts you right in the hands of customers.

Use Texting to Advertise an Event

Fox News notes that mass text message services are a great way to increase business through a last minute sale. It can also be a great way to target more shoppers to a storefront location.

If you're in the real estate business, you can use this service to get more people to show up for a home showing, so that you can attract as much attention as possible. You can also use text-messaging marketing to advertise other real estate events in your community so that you get the turnout that you want.


Text message marketing can help you get the results that you want.

Get Results Today

If you want to bring your real estate business to new heights, consider using this powerful marketing tool. Almost every person that you meet uses a cell phone on a daily basis. Make sure that your marketing messages are in their hands with the use of mass texting marketing services.