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May 26, 2015

5 Tips for Increasing Personalization in Your Text Message Marketing Campaigns

Personalizing your text message marketing campaigns can boost customer engagement.

Everyone knows how to send and open a text message. Even toddlers seem to be whizzes at this practice. But when it comes to setting up a killer text message marketing campaign, there are a few important things to consider. Rather than blasting out a generic text to everyone, personalizing the experience can help make your campaign more effective.

Here are 5 tips to help you boost the personalization of your text message marketing efforts.

1. Find Out Where Customers Are Located

It's simple to find out where your customers are located geographically. Tapping into location information can help you increase the personalized experiences customers get with your text messaging campaign.

A lot of key players are already using location data. Take Starbucks for example. The coffee giant asks customers to share their location via mobile, after which a map with nearby stores will populate. It's simple, painless, and gives customers exactly what they're looking for. As long as customers understand that there's a benefit to them taking action, they won't mind offering up their location.

2. Conduct Surveys to Learn More About Your Users

Encouraging mobile subscribers to take part in a poll can provide you with valuable insight and help you personalize your text message marketing. Text message polls can be effectively used to ask a bunch of carefully thought-out questions that collect specific information about your users interests and buying behaviors.

You can then use these responses to tailor specific texts and responses you send out to particular customer segments in order to create a more personalized experience for your users.

3. Identify Subscribers With Opt-Ins

Opting-in automatically turns your potential customers into subscribers, which is ideal for personalizing your SMS marketing campaign. When people opt-in, they do so using specific keywords, which provide important info for text message marketers.

Consumers are more apt to respond to more personalized texts as opposed to generic text message blasts.

After you've grown your subscriber list, you can then personalize their experience by using customized features, like specific product recommendations that you pull together based on past purchase data. When your subscribers see the benefits of being part of your list, they'll be more inclined to continue communicating with your business via text. They may even tell their friends about it!

4. Keep Tabs on Levels of Customer Engagement

It's important and helpful to pay close attention to how often your users engage with your marketing efforts. You want to be able to identify whether or not users are opening your messages and responding.

If they're not engaging at all, or as often as you would have hoped, you need to tweak things a bit. Perhaps the offer itself needs to be changed, or the call to action needs to be modified. If their engagement levels go up, you know you've piqued their interest. If not, keep testing until you've found that sweet spot.

5. Determine Your Customers' Personal Preferences

Your users can customize their preferences for you if you give them options to choose from. For example, you can ask your users which product lines are interesting to them. After they've provided their answer, you'll then have a clear indication of which offers you should be sending them.

Personalizing your text message communications will provide your customers with a more enjoyable experience without being intrusive. Text messaging is more than just a method of communication; it's also a way to collect pertinent information about your customers that you can then use to boost the relevancy of your future marketing campaigns.

Make Text Message Marketing Work For Your Business

Text message marketing has transformed the world of advertising. This method of communication is highly affordable, extremely effective, and easy to implement. With the right SMS marketing services, you can get your campaign up and running in no time. At Club Texting, we cover every angle of text marketing so your business can see immediate results.

Ready to reap the rewards of text message marketing? Try Club Texting for free today!

May 21, 2015

How to Write More Compelling Calls to Action

A strong call to action should encourage your customers to take the next step.

Text marketing is an effective way to reach customers, and should be a part of your overall marketing strategy. It's also quite affordable and easy to set up campaigns. But in order to get the most from your text marketing efforts, you need a solid call to action in your messages.

Your call to action is a simple statement that can make or break your entire text marketing campaign. It should tell your mobile subscribers what to do next, and why they should do it. Consider the following three suggestions when crafting your call to action.

Create a Sense of Urgency

Don't give your viewers time to think about whether or not they should act on your offer. Instead, encourage them to act immediately. Generating a sense of urgency makes your viewers feel as if they'll miss out on a great opportunity if they don't move right away. Setting up a limited window of time for your mobile subscribers to take advantage of your offer will boost your redemption rates.

For instance, "Show this message at the checkout within 24 hours to get 25 percent off your purchase" tells your readers that in order to reap the benefits of the offer, they've got to act right away or they'll lose out. By crafting a limited-time call to action, you can effectively increase your redemption rates. Don't give your viewers the option to wait and think about it.

Tell Your Customer Why They'll Benefit

The best calls to action create value for customers. Your mobile subscribers enjoy feeling as though they are receiving special benefits from participating in your mobile program.

A compelling call to action will entice readers to follow through with your offer.

Focus your call to action on the benefits for customers. Don't just say "Buy Now" or "Subscribe Today." You've got to show your mobile subscribers why they should buy or subscribe. "Buy now to receive 20 percent off," or "Subscribe today to gain exclusive access" are better examples that include a clear benefit of why your text message recipient should act on your offer.

Be Clear and Direct

A call to action should be clearly understood by the reader. Vague directions will do little to compel a person to take action. An obscure, uninspiring "click here" message isn't going to entice anyone to venture off to your landing page. Instead, the statement should make it clear what it is you want your reader to do in order to reap the benefits.

For instance, a message along the lines of "Add to your cart now to save 25 percent on your purchase" cannot be misinterpreted. It's clear, direct, and to-the-point while identifying the benefits that will come along with that action. The specific language that you use in your call to action must be too tempting to ignore.

Set Up Your Text Marketing Campaign With Club Texting!

Text message marketing is an effective way to reach new customers and retain existing ones, but it's important to use it to its fullest potential. At Club Texting, we can help you develop a solid SMS marketing plan that will result in high conversions.

Club Texting can help you reach hundreds of thousands of viewers in seconds. Try Club Texting for free with no obligation to find out how!

May 14, 2015

The Basics of Using Keywords In Your Text Message Marketing Campaigns

Keywords are a powerful tool when it comes to developing a successful text message marketing campaign.

By now, you're probably familiar with text message marketing, or perhaps you've heard bits and pieces about it.

This unique marketing method is quite popular these days. It's inexpensive and effective - two solid reasons to jump on the text message marketing bandwagon. People are constantly connected to their mobile devices; you may as well capitalize on this fact and put your brand in front of them via text.

But like any other form of marketing, some text message campaigns are more successful than others. When creating a campaign, it's important to remember the fast-paced nature of this mode of communication. People are constantly on the go. They aren't interested in reading long-winded text message advertisements which aren't relevant to them. Instead, for them to absorb the information presented, messages have to be interesting and easily digestible. Therein lies the magic of mobile keywords in text message marketing.

By incorporating keywords in your text message marketing campaign, you can gather mobile numbers quickly and easily so your audience can be delivered bite-sized, relevant, and digestible pieces of information.

What Exactly Are 'Keywords' in the World of Text Marketing?

Keywords are at the heart of text message marketing. A keyword is a unique word that people use to communicate with you via short code. Certain keywords are associated with specific short codes.

In simpler terms, the same keyword can actually be used across a number of short codes. When paired with a short code, a keyword (typically a 5- or 6-digit set of numbers/letters) allows mobile phone users to text a message to the short code. Basically, the keyword is what identifies your product/service/business.

By pairing a keyword to a short code, your customers can easily and quickly communicate with your business, all at a very minimal cost to you.

How Do Mobile Keywords Work?

When people send your keyword through an SMS text message to a short code, they can get more info about a specific type of product or service which interests them, and be added to your contact list via subscription. After they've fired off their texts, users will receive an automated response message, and their phone numbers will be added to your distribution list.

Keywords and short codes make it easy and fast to identify your brand.

This info can be used for any future marketing campaigns your business creates, and can be modified at any time.

Why Should Business Owners Use Mobile Keywords?

Making good use of keywords and short codes in your text message marketing campaigns can improve your reach and increase customer engagement. You can slip your short codes and keywords into advertisements, brochures, pamphlets, or emails, depending on what marketing channels your business is using to connect with customers. In a snap, you can connect with your audience via mobile, regardless of where they happen to be.

Follow-up text messages can be sent within a certain amount of time after someone signs up, which will help you stay connected to your audience to keep your business top of mind. As soon as someone joins your subscriber list, you can be alerted via email or text so you can keep tabs on how well your marketing campaigns are working in real time.

Keywords are unique to your business. That way, when a user texts this specific number/word, it will connect them directly to you, and they will be automatically added to your contact list in order to receive relevant offers via your company's mobile program.

Let's use the soft drink giant Pepsi as an example. The company tells their audience to text the keyword "PEPSIMAX" to 710710 (the brand's unique short code). Once users do this, they have access to text message offers and incentives from the brand, AND they're automatically added to the company's list of contacts. Pretty neat, huh? Neat, and effective. If Pepsi is doing it, why shouldn't you?

Tap Into the Power of Mobile Keywords With Club Texting

For nearly a decade, Club Texting has been an industry leader in text message marketing. We've helped countless clients come up with effective and affordable text message marketing campaigns. We make smart use of mobile keywords and use these powerful little characters to lay the groundwork for a successful marketing campaign.

You've got nothing to lose and everything to gain. Try Club Texting for free today!

May 11, 2015

5 Ways Your Business Can Use SMS Messages to Increase Sales

SMS message marketing can help businesses easily connect with target audiences and boost sales.

More than 90 percent of adults in the U.S. keep their smartphones within arm's reach. Over 95 percent of text messages are read within a few minutes of receipt. About 90 percent of mobile searches lead consumers to take action.

Have these figures caught your attention?

In case you aren't already familiar with SMS message marketing, this method of communicating with customers is taking the marketing world by storm. It's effective, affordable, and it's easy to create a campaign. More and more businesses are using this mobile marketing method to reach customers and drive sales.

Whether your business sells shoes, electronics, or sandwiches, here are five ways approaches to text message marketing that can help boost your sales.

1. Create Limited Time Offer Campaigns

Nothing creates a stronger sense of urgency than advertising something that will disappear soon. When the clock is ticking, customers will feel compelled to jump on an offer before it's too late. People just can't help themselves when it comes to highly attractive deals with a tight time frame for redemption.

Offering a limited time deal to your customers will pique their interest and entice them to redeem your offer. For example, "50% Off for 48 Hours Only" will nudge your customers to take action if you've indicated that the offer is only available within a short window of time.

2. Let Your Customers Know about Special Promotions

If your business usually runs special promotions during certain seasons or months, text message marketing can work well for you. For instance, if you're a clothing retailer, you might want to consider running exclusive promotions on certain summer items, and using text messages to inform your customers about these seasonal specials. If you've already established a list of mobile subscribers, you can create an SMS message marketing campaign to let your customers know about the special summer deals that will fade away as quickly as the season itself.

Sharing information through text messages allows you to notify your customers directly about your promotion, as opposed to print ads or TV commercials. Delivering your marketing messages via text helps ensure your audience is actually reading what you have to say.

3. Make Your Subscribers Feel Important

It goes without saying that everyone wants to feel valued, including your customers. Turn the tables and think about your experiences as a customer, and how businesses made you feel in the past. The most positive and memorable experiences are probably the ones where the businesses made you feel valued. So why not do the same for your customers? With SMS message marketing, you can make your customers feel important and attract their attention by using an element of exclusivity.

Texting your customers about promotions and exclusive products can significantly increase open rates.

For example, you can send your best customers VIP offers and exclusive discounts to make them feel as though they are part of a special group that has access to something unique which is not available to the public. Make them feel special, and it may help to boost your conversion rates.

4. Make Them an Offer They Can't Turn Down

Create a compelling offer for your customers that they simply cannot turn down. Do something for them that will convince them to buy from you. Whatever you're offering needs to be something that your customers will perceive as something of value; something which they simply cannot pass up. Without a compelling call to action, your customers aren't exactly going to jump out of their seats to redeem your offer.

5. Boost Effectiveness With Cross Promotion

Why not integrate your mobile marketing efforts with other marketing channels you've already got in place? An integrated approach can help you attract a bigger audience, which can seriously boost sales. For example, if you've already got an email marketing strategy in place, consider using this channel to inform your customers about your new mobile program. You can create buzz around your mobile communications program via your business website, social media profiles, and print ad campaigns.

Mobile can be used to send short, time-sensitive text messages about everything from appointment reminders to last-minute sales. Adopting a cross-channel promotion strategy can help you increase the effectiveness of your mobile marketing efforts.

Don't Waste Another Minute: Start Raking in the Sales With SMS Message Marketing

We've explained to you what SMS message marketing can do to drive sales for your business, so why delay? At Club Texting, we can help you launch your first text message marketing campaign quickly, and at a low cost to your business.

To get a feel for how helpful SMS marketing can be for your business, try Club Texting free today!

Author Bio:

Lisa Simonelli Rennie is a freelance web content creator who enjoys writing on all sorts of topics, including online marketing, social media advertising, personal finance, and anything to do with the internet industry.

May 07, 2015

Get Connected: How Text Message Marketing Helps Build Customer Loyalty

SMS text messaging can help your business build customer loyalty.

If you aren't already using text messages to connect with your customers, you need to start right now!

Developing a loyal customer base is a huge priority for companies. After all, it's these customers who keep bringing in the business. Sure, there are many ways to go about building customer loyalty, but none are quite as affordable and effective as text message marketing.

Here's a look at why this approach to marketing is so effective for building customer loyalty, and why you need to tap into it sooner rather than later.

95 Percent of Your Customers Open and Read Your Text Messages Within 3 Minutes

With so many people having their own mobile devices and checking them countless times each day, it just makes sense for businesses to use this platform to reach out to new and existing customers.

Here's an interesting fact: 95 out of 100 of your customers who have opted in to receive messages from your business will actually open and read them within 3 short minutes. What business owner wouldn't want to capitalize on that hearty number?

Think about how you react to a text message. You probably read it soon after it comes through, right? With text message marketing, not only will you reap the benefits of having constant contact with your customers, you can also offer promotions and exclusive products that they can take advantage of right away.

Boosting Conversions With Text Message Marketing

People opt in to receive text message communications from your business because they are interested in what you have to say. When your mobile subscribers hear from you regularly, they'll be more likely to take action on whatever it is you're asking them to do. Whether you're sending them a promotion, coupon, or access to an exclusive product, your message will encourage them to engage with your business and redeem your offer.

The average response time after receipt of a text message is approximately 90 seconds. By comparison, it takes 90 minutes on average for someone to respond to an email. The boost in conversions that are associated with text marketing as compared with other forms of communication is well worth the effort, and a good reason to get started with your first campaign.

Identify Your Promotions and Segment Your Audience Appropriately

Everyone familiar with marketing knows the importance of segmenting audiences in order to create more personalized, relevant ads. With a text message marketing campaign, you can effectively reach out to different customer segments, whether they're first-time shoppers, loyal VIPs, or customers who haven't visited your store in a while.

Text message marketing has helped companies realize exponential growth in business.

Over time, you can use past purchasing data and track the results of previous marketing campaigns to decide which group of people will be more receptive to certain deals and promotions you're offering. If the offer is enticing enough for your customers to bite - such as 30 percent off a product or a free item with purchase - you will realistically see a huge response to your text message marketing efforts.

Accurately segmenting your list of permission-based mobile subscribers is an important step towards improving the relevancy of your text message ads. Using customer data to inform your campaigns helps improve relevancy and drive sales over time.

Use the Proper Context in Your Messages to Keep Your Customers Coming Back For More

You can decide when and how often to text your customers based on several factors, depending on the type of business you operate and the specific promotion. For example, if you own a restaurant that's known for its dinner specials, you could send out a text in the middle of the afternoon when people are thinking about their dinner plans. This ensures that the text message is appropriate and effective.

Join Thousands of Businesses Who Have Already Reaped the Benefits of a Text Message Marketing Campaign

One of the biggest benefits of text message marketing is that your offers sent via text are actually being read by your customers on the spot. This can effectively send customers to your store to redeem your offers a lot more quickly, as compared with other marketing platforms.

At Club Texting, we can work with your business to develop the ideal text message marketing campaign with our affordable, easy-to-use services that can help you reach hordes of customers, both new and existing.

Whether you're a realtor, club owner, retailer or event promoter, our text messaging service is the perfect communications solution for your business advertising needs. If you are interested in promoting an upcoming contest, enticing customers with special offers, or conducting polls, Club Texting can help you accomplish your communication goals.

So what are you waiting for? Give Club Texting a try for free today!

Author Bio:

Lisa Simonelli Rennie is a freelance web content creator who enjoys writing on all sorts of topics, including online marketing, social media advertising, personal finance, and anything to do with the internet industry.

May 01, 2015

4 Ways Convention Planners Can Benefit From Text Messaging

Mobile can help you simplify the process of planning an expo or convention.

Imagine for a moment how challenging it is to plan a large convention. You have hundreds of attendees all under one roof, with countless speakers, simultaneous events, and you are charged with keeping everything organized and sticking to a strict schedule. Convention planning can be a high stress job, and the best planners are always searching for ways to make life easier for their team. If you regularly plan large events, there are several ways that text messaging can help you keep things running smoothly. Here are four ways convention planners can use text messages to simplify their lives.

Keeping Things on Schedule

There are often multiple events happening at once during a large convention. Moving people from Point A to Point B in order to stay on schedule can be challenging. Event planners can use bulk text messaging to communicate with conference attendees about the day's agenda, reminding them of start times for sessions they've signed up to attend. This can help reduce the instances of people arriving late or missing out on sessions altogether.

Communication among Team Members

If you regularly attend conventions, you can attest to the fact that they are often held in giant buildings. To give you an idea of how large these venues can be, the Boston-based Hynes Convention Center spans over 176,000 square feet. One of the biggest challenges for convention planners is staying in touch with their staff during their event. Team members are often spread out across large buildings, and convention planners can use text messaging to keep the lines of communication open with staff.

Increasing Audience Participation during Q&A Sessions

Question and answer sessions at large events are often fast-moving, and it's important to stay organized to keep these discussions running smoothly. As mobile technology has advanced, many convention planners have begun using text messaging to collect questions from the audience during Q&A sessions. Not only does this help encourage audience participation, it also helps you organize your sessions more effectively. It's an approach worth considering if you are looking for more effective ways to manage your question and answer discussions.

Gathering Attendee Feedback

Every convention planner wants feedback on their event. Input from attendees is helpful because it provides planners with valuable insights into what worked well for participants and what they can improve upon at their next event. Instead of gathering feedback solely via paper surveys, some event planners are using mobile to collect participant input as well. Text message polls can be set up quickly and sent to convention attendees. The process is simple and in many cases, feedback comes through almost immediately.

Text message polls can be used in addition to paper surveys to gather feedback from attendees.

Mobile technology can make your life as a convention planner much easier. Text messaging can help you keep things on schedule, improve communication among your team members, increase participation in panel discussions and Q&A sessions, or collect valuable feedback from your attendees. Are you interested in working with a mobile communications provider to help your events run more smoothly? Try Club Texting for free today.

April 27, 2015

3 Ways Publishers Can Use Text Marketing to Engage With Readers

More readers are turning to the Internet for their daily dose of news and information.

The Internet and mobile technology have changed the publishing industry considerably. With more people using their mobile devices and home computers to find the information they need, many publishers have taken their content online. Most major newspapers and magazines have also adjusted their marketing efforts in order to engage with the digital consumer. This often means focusing more on channels like social media and mobile and putting less emphasis on traditional print advertising campaigns. Following are three ways that publishers can use mobile and text marketing to connect with readers.

Content Sharing

Are you interested in driving more traffic to your publication's website? Why not share relevant content with your readers via text message. As you grow your mobile subscriber list, consider having your readers opt-in to receive messages about certain topics that interest them. This helps ensure that you're delivering highly relevant content that's targeted towards specific mobile subscribers. This approach to text marketing is beneficial for businesses as well as customers. The business reaps the benefit of having more people clicking through on links to their articles, videos, and photos, and the customer gets an alert each time something that's of interest to them is published. Sharing content via text marketing is a win-win for publishers and readers alike.

Special Mobile Promotions

Text message promotions can also help you increase subscriptions to your newspaper or magazine. Consider offering periodic promotions to your mobile subscribers, like a percentage-off discount on your print publication or a free month of unlimited reading on your website in exchange for purchasing a subscription online. Not only will these special promotions help keep your publication on your customers' radar, they may also help to boost your subscriber base and generate more revenue for your company.

Text-to-Win Contests

Does your magazine or newspaper offer any special sweepstakes or contests for your readers? Maybe you occasionally give away free subscriptions or you host an annual contest each summer where one lucky reader wins a dream vacation. If you're already using contests to generate reader interest, texting can be a great way to keep your entries organized. You may also get more engagement if you choose to use a text-to-win model, as sending a text message is such a simple process for recipients. If your business doesn't typically administer contests, it may be something to think about if you're interested in grabbing the attention of your audience. A contest or sweepstakes can help boost your website traffic and raise awareness about your publication.

Publishing companies are using mobile marketing to reach more readers.

The publishing industry is continuing to change with the times. More key players have begun to explore how they can benefit from using mobile and digital channels to connect with their audience. Text messaging is an important part of this. SMS messages can be used for content sharing, and also for alerting mobile users about special promotions and contests. If you are interested in exploring how your newspaper or magazine can benefit from adding text messaging to your marketing portfolio, try Club Texting for free today!

April 03, 2015

Why You Don't Have to Be a Marketing Whiz to Create a Great Text Message Campaign

Text marketing doesn't have to be complicated in order to be effective.

Have you been hesitant to try text marketing for your business because you know very little about mobile? Not to worry. In most cases, you don't actually need to know much about mobile technology to get started with a text message marketing effort. You simply need to come up with the right language for your messages and a mobile communications company can help you with the rest. Here are three simple tips for creating a great text message campaign for your business.

Create a Goal for Your Campaign

As with any other marketing effort, it's important to create your text marketing campaign with a specific goal in mind. Are you hoping to attract more patrons to a special event at your restaurant? Do you want to increase sales on a certain product in your store? Think about how you want to structure your campaign relative to your primary goal, and then start developing your marketing messages from there. Identifying what you'd like to achieve ahead of time can help you avoid trying to accomplish too many things at once with your text marketing campaigns. As the old saying goes, "Too many cooks spoil the broth."

Keep Things Short and To the Point

Text message marketing is slightly different from other forms of marketing because you have very limited space to convey your message. The 160-character limit forces you to keep things short and to the point. Spend time creating a compelling call to action, and make that the focus of your message. Keep in mind that sending multiple texts to your mobile subscribers in a short time period isn't the best strategy because it can cause frustration, and dilute your marketing message. It's better to focus on creating a direct call to action in your first message and sending a follow up text to your audience at a later date.

Choose the Right Partner

If you're worried about the technology behind text marketing, the key is to choose the right partner to create your campaign. Selecting a mobile provider that offers a simple to navigate platform can make campaign creation, distribution, and results tracking easier. It's also a good idea to work with a company that can provide you with the support and training you need to make the most of your first text marketing effort. Look for a mobile communications provider that offers the features and assistance you need to create a successful campaign.

Partner with the right mobile company to create a compelling text marketing campaign.

Creating a great text message marketing campaign is easier than you might think. Start by thinking about what you want to achieve with your campaign, and then focus on the language you want to use in your messages, making sure to keep things short. It also helps to choose the right partner in order to simplify the distribution and tracking process. If you are interested in getting started with your first text message marketing effort, try Club Texting for free today! The intuitive platform and helpful support team make it easy to create your campaign.

March 25, 2015

Text Message Marketing: Permission Trumps Forgiveness

Always ask for your customers' permission before sending them texts.

We have all heard the old saying, "It's easier to ask for forgiveness than permission." In many life situations, this simple adage may be true. But when it comes to text message marketing, it could not be more false. If you are considering using text message marketing to attract the attention of your target customers, here are three reasons why it is critical to ask for permission to contact them rather than ask for forgiveness for sending unwelcome messages after the fact.

You Could Get Into Legal Trouble

In recent years, the regulations around mobile marketing have changed. Government agencies like the Federal Communications Commission have created rules about mass text message campaigns. Businesses must receive permission from their target audience in order to send potential customers offers via text. According to the rules, commercial businesses must get a written okay from mobile users in order to communicate through SMS message. Companies need to abide by these regulations or message could be flagged as spam and they may be opening themselves up to legal threats.

Creating a Mobile Subscriber List

To avoid getting involved in any unfortunate legal messes, business owners that choose to use text messaging to reach their audience usually build a mobile subscriber list first. This can be done in a number of different ways. Many companies choose to ask for customers' mobile numbers during the checkout process. For example, if you own a retail store, you may ask them to sign up for a mailing or mobile messaging list as they're completing their purchase. Other businesses might decide to create print marketing materials encouraging potential customers to text 'yes' to a specific number in order to receive special offers.

Taking a Cautious Approach

Once you have built your mobile subscriber list, it's a good idea to take a cautious approach to your first marketing campaign. Instead of simply sending offers to your list, consider having them opt-in again in order to ensure they are still interested in receiving communications from your business. This is beneficial for two reasons. Some customers may have forgotten that they subscribed to your list in the first place. It helps serve as a reminder for them, and helps protect your business. Many companies choose to lead off with a simple message that says something like, "Text YES to receive special offers from us." Being cautious is better than having to ask for forgiveness from mobile subscribers who aren't sure why they're receiving your messages.

Having your customers opt-in can help protect your business from potential legal issues.

Asking your mobile subscribers for permission to send text message communications is important. Not only will it help protect your business from any potential legal issues, it will also help you ensure that the people you are communicating with are actually interested in what you are offering them. Creating a mobile subscriber list and having your customers opt-in a second time can help you weed out the people who are interested in engaging with your business from those who aren't. If you are interested in creating a text marketing campaign, try Club Texting for free today.

March 19, 2015

6 Words to Help You Works SMS Text Marketing Magic

Certain words can help you create magic with your next text message marketing effort.

Want to add some magic to your next SMS text marketing campaign? There are some key words and phrases which can help you improve your response rates for your text marketing efforts. You can maximize your campaign's effectiveness by using phrases that convey urgency and exclusivity, making customers feel valued and important, and offering compelling incentives to your mobile audience. Here are six words and phrases that can help you add some magic to your next text message marketing campaign.

Limited Time

Chances are you've been intrigued by a limited time offer as a consumer. Many people simply cannot help being attracted to these special deals. Developing an SMS text marketing campaign which offers limited time deal for your customers helps create a sense of urgency, which will effectively pique their interest and increase the likelihood that your mobile subscribers will redeem your offer. A good example of a well-crafted limited time offer is a message similar to the following: 'Receive 20 percent off your total purchase for the next 48-hours only. Offer expires Saturday at midnight.' If your audience knows that your special discount or offer is only available for a short window, they'll be more likely to take advantage of the deal.

VIP Offer

It goes without saying that every customer wants to feel valued. Think about your own experiences as a customer, and how you've interacted with your favorite businesses in the past. Chances are the most memorable interactions have been moments where your favorite retailers or restaurants have made you feel important. If you want to up the ante for your audience, consider creating an SMS text marketing campaign that uses exclusivity to attract their attention. VIP offers and exclusive deals for mobile subscribers can make your customers feel like they are getting something special which isn't available to the general public. This can help you improve your conversion rates.

Free Gift

Who doesn't love getting something for free? Whether you are a retailer offering a free gift with purchase, or a restaurant owner offering a free appetizer or drink with a meal, using the word 'free' in your SMS text marketing campaign can help you attract a wealth of positive attention from your audience. This simple word is a powerful incentive for many customers. If you are interested in making the most of your next text marketing effort, consider offering your target audience a free gift that's available for a limited time only. They will feel compelled to take advantage of such a great deal!

Customers love to feel as though you value their business.

Every business owner wants to create magic with their marketing campaigns. A magical, compelling marketing campaign means more sales. Consider including the words 'limited time', 'VIP offer', or 'free gift' in your next SMS text marketing effort. These simple phrases are powerful and effective, and will help you improve your redemption rates on upcoming campaigns. If you are interested in exploring how text message marketing can benefit your business,try Club Texting for free today. Your mobile customers are waiting to hear from you.