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May 06, 2016

Do Consumers Really Interact with Businesses via Text Message Marketing?

Texting has become a popular way for people to interact with one another. In fact, for Millennials, it is quickly surpassing phone calls as the main way to communicate with friends and family, and older generations are similarly adopting texting as a main method of contact. Text message marketing has increasingly become a popular way to try to likewise communicate with consumers. Many businesses feel as though consumers may not really want to interact with businesses through SMS. However, many studies demonstrate the opposite: consumers want to use texting.


Communicate with consumers via their preffered method: text message

Average Number of Business Texts

In America, far fewer businesses interact with consumers through text message marketing. A recent SAP survey found that in the Asia-Pacific market, roughly 22 percent of weekly texts came from businesses, while in the U.S. only about 12 percent were, even though Americans tended to text more. Although this could read as American consumers having less inclination to text, it actually demonstrates the different ways companies in Asia use mobile marketing compared to those in America.

The Demand for SMS Marketing

The above SAP study also found that 70 percent of users welcomed SMS interaction with brands. This shows that consumers are ready to start using texting for interaction with businesses. Around 64 percent also feel that businesses should interact with them more than they currently do, and 62 percent would like to use SMS as a way to communicate with organizations. A significant number of consumers would like to communicate with companies through text, and they would be willing to provide their numbers to receive deals and exclusive information. There is also a demand for customer service to be available through text messaging.

Consumers want to interact with businesses through text message marketing, but often do not because they do not realize that they have the possibility to do so. This often leads to fewer than seven percent of consumers to choose SMS as a way to connect with brands. This number could be higher with the right promotion to raise awareness.

What This Means for Businesses


With the right campaign, your marketing team can use texting to boost sales

These studies and more demonstrate a demand from the consumer for businesses to offer text messaging as a way to communicate with brands. This could be for offers and deals or for customer service. Although there is a demand for this type of interaction, many businesses still hesitate to jump on board and offer a text message marketing program, or they may offer it but not adequately communicate the program with consumers. Companies that create a strong text message marketing campaign have the opportunity to stand out from the competition. Additionally, texting is a cost-effective marketing solution that can fit into almost any marketing budget, offering one way for small businesses to try to level the playing field with their larger competition.

Not only is text marketing something with which consumers really do engage, it is also a powerful marketing channel with a high level of engagement, open rate, and more. By implementing a texting program, you can take advantage of the many lucrative benefits while also providing something that the consumer wants. It works well as a part of a larger marketing campaign that includes email and social media, or you can choose to use it as a stand-alone marketing channel. Either way, your company still has the potential to see a boost in business from using it.

Contact us to learn more about how you can create a strong SMS marketing program to cater to the wishes of your customers.

May 04, 2016

Why Exclusivity is so Important for Your Text Message Marketing Campaign

There are many different components of a successful text message marketing campaign, and one of the most essential is that your target audience finds value in the messages. This not only motivates them to sign up for your campaign but also to remain an active subscriber. One element that provides value to your campaign is exclusivity. This means that the messages, deals, and other information your subscribers receive through text can only be found through this marketing platform.

Motivation to Sign Up


Reward your customers for signing up with special, unique deals

Text message marketing is an opt-in marketing medium, which means that you first need to get people to sign up for your campaign before you - or they - can benefit from it. The best way to do this is to provide motivation from them to sign up for your texting program. Many companies choose to reward people for signing up with some type of coupon or offer. When this same offer is also used in another channel, the motivation loses its impact, and you lose potential subscribers. For example, if you run the same offer for signing up for emails and text messages, then your customers will choose just one way to sign up. If you have different deals, then they will be motivated to sign up for multiple campaigns. To sweeten the deal, advertise that subscribers will receive exclusive deals, offers, and information. This helps customers recognize the value of the program.

More Chances to Convert the Same Lead

One reason that your text message marketing campaign should only send out messages exclusive to the medium is that you can get people to sign up to receive messages from you on multiple platforms. The same customer or potential customer might like you on Facebook, follow you on Twitter, sign up for your email newsletter, and opt-in to your texting program. This provides you with multiple ways to engage the same person to increase the chances of converting them from a lead to a customer. If they receive different information from each forum, they will continue to follow you on them. As soon as you start to send the same offers, deals, or other information through all channels, the customer will start to drop out of one or more of your programs. You then loose the connection with the customer, which also could lead to losing their business.

When Cross-Promotion Works


Be smart about using your texting program to cross-promote for increased business

Although text message marketing works well as a stand-alone marketing channel, it provides more benefits when it is fully integrated into your overall marketing strategy. This means that sometimes you may use your text messages to cross-promote another marketing campaign running on a different medium. When you do this, the information you send is no longer exclusive to the medium. However, it serves a different purpose: promoting your other marketing channels. This can be a key way to increase your subscribers' involvement and engagement in other mediums. These messages should be saved for when your campaign could really use the cross-promotion, ensuring that the majority of your text messages remain exclusive to the medium.

When you use text message marketing as part of an integrated marketing strategy that also utilizes other mediums, such as print ads, digital marketing, social media accounts, and email, then it becomes even more important that the information you send to your customers is not simply a regurgitation of what they can receive from other sources. By retaining the exclusivity of the medium, its value increases, making it that much more attractive for your customers to join.

Ready to start your own exclusive text messaging program to engage your customers? Try ClubTexting for free to see how it can help increase your business.

April 22, 2016

6 Strategies for Creating a Dynamic Coupon Program with SMS Marketing

Many companies turn to SMS marketing for a cost-effective way to send offers and discounts to their customers and potential customers. This marketing channel has many lucrative benefits, but it is possible to miss out on some of these advantages by creating a lackluster coupon campaign. By using one or more of the following strategies, you can ensure that your campaign is strong and helps you to reach your business goals.

Reward for Opting In


Reward your customers with an exclusive deal for opting into your campaign

To get your SMS marketing campaign up and running, it is beneficial to offer a coupon or discount as a reward for opting in. This will motivate more people to choose to sign up for your text marketing program, including those who have yet to patronize your business. You can promote your program on all your regular marketing channels by simply adding a keyword, short code or long code, and text stating the reward for opting-in.

Choose the Right Deal

When developing your coupon program, it is important that you select the right deals to incentivize customers to actually redeem it. You want to find the right balance between providing a great deal and still making a profit. The word "FREE" can be highly attractive to consumers, but it is also possible to simply offer a percentage off an item. It is best to combine the offer with some sort of minimal purchase, especially if you are giving away something for free.

Take Advantage of Limited-Time Deals

SMS marketing provides you with a great forum for sending out limited-time offers. Most text messages are read within just a few minutes of receipt. This means you can send out a coupon that is good only for that day, or for a small window of time. For example, restaurants can send out a text for a lunch special an hour or two before lunch hour. Retail stores and eCommerce sites can send out exclusive flash sales that only take place during a particular time period. Because it is only available for a short period of time, people will be more motivated to take action right away.

Do Not Send the Same Deals Every Time

It is very important that you continue to provide value with every text you send. Otherwise, you may see your opt-out rate increasing exponentially. One way to remain relevant to your consumers is to consistently send out different deals rather than relying on the same one. If people know they are going to get a similar deal in the near future, they will not feel it is necessary to take advantage of it right away. One way to develop your strategy is to create groups of coupon types, such as pricing-based offers, time-sensitive offers, or product-based offers. Then, cycle through each category, using a slightly different offer each time or even combining some categories. You may still focus more on one particular type due to it having a more powerful response, but you still want to provide some variety. For example, pricing-based offers have about a 66 percent likelihood to trigger action compared to just a 52 percent likelihood for time-sensitive offers.

Set up Your Business for Mobile Redemption

Having a strong SMS marketing coupon program is not just about sending out the coupons, but it is also about redemption. You want to make it as easy as possible for your customers to redeem the coupon. Otherwise, they may opt out of the program and may even leave with a negative perception of your company. Before sending out the first coupon, be sure that you have set up your business for mobile redemption. This may mean you simply alert staff members to the program. Some businesses may choose to send special codes that need to be scanned. If that is the case, it is important that you are able to scan a phone for redemption.

Identify Your Company


Sign your text, or it may lead to confusion as to the sender.

One of the most important things to do in your mobile coupons, and any other messages in your SMS marketing campaign, is to always identify your company. This may seem obvious, but it is one thing that is regularly overlooked when developing the message content. You should not assume that consumers know from whom they receive a message. If there is no overt identification, they may assume it comes from a competitor or simply delete it as spam.

A successful and dynamic coupon program with SMS marketing takes more than just sending out an offer and hoping your clients or customers take advantage of it. It is important to take the time to build a strategy and utilize different types of offers so that you consistently deliver something of value to your customers.

If you are ready to see how mobile coupons can help your business, try ClubTexting for free.

February 16, 2016

5 Ways to Use SMS Marketing for Your Personal Shopping Business

Personal shopping is all about taking away the hassle of shopping for clients by understanding their personal style and recognizing items they will like. Effective communication is key to succeeding in personal shopping. One way to enhance your customer service is to use SMS marketing. People are already turning to their smartphones and the Internet for assistance with shopping, making it a natural tool for the savvy personal shopper. If you are unsure how to incorporate SMS marketing into your business, then try one of the following strategies.

Offers and Deals


Offer specials for those who sign up for text messages from you.

One way to encourage more business is to send out offers and deals through text messaging. You can incorporate your SMS marketing into your other marketing collateral, including print, television, radio, and digital ads. Text-based calls to action have been found to work better than other CTAs. And it is simple to add a keyword and your long code to your marketing material. By offering a discount to those who sign up, you increase the number of people who will take action and sign up.

Updates on Your Shopping

Once you have a client, you can use your SMS marketing program to keep him or her updated during a shopping trip. Although your clients may accompany you during shopping trips some of the time, many people hire a personal shopper to shop independently. It is possible to send photos of clothing to see if your clients are interested, or you can just send a message saying that you have found an item or that a new collection has come into the store. It is also beneficial to use text messaging for any transactional messages to keep your client informed.

Fashion Tips

Many people turn to personal shoppers to help them to find clothing, especially if they do not have a good sense of style for themselves. To help enhance your service, consider sending out fashion tips to your customers through text messages. Your SMS marketing subscribers can be put into groups on your texting platform. Then, you can send out personalized style tips to the different groups, based on a variety of factors including age, gender, style preference, body shape, and more. Your clients will enjoy learning how to better put together outfits based on your expertise.

VIP Benefits

People enjoy being rewarded for loyalty, and it is possible for you to create VIP benefits for your repeat customers. Some of your clients may just work with you once or very sporadically. However, you can create a special group of your most loyal clients and give them special benefits. This could be first look at a new collection or other priority services, such as extra rewards, discounts on your services, exclusive gifts, and more.

Appointment Reminders


Send a simple text to remind your clients about appointments and other events.

As a personal shopper, you also have to schedule appointments with your clients, who are often very busy. To ensure they do not forget your appointment, it is beneficial to send them a text reminder. Texts have a near 100 percent open rate, so you can ensure that your clients have seen the reminder. It is best to send it about a day before the appointment to give them time to get back to you if they need to reschedule.

There are many other ways that you can incorporate SMS marketing into your personal shopping business to better serve your clients and grow your business. The personal shoppers at Nordstrom's are taking advantage of the benefits of this technology, and so can you. It is a simple to use and a cost-effective tool that will enhance your business.

Ready to get started? Try ClubTexting for free today!

February 09, 2016

How to Use Text Message Marketing to Organize Your Valentine's Day Event

It's almost time for Valentine's Day, which means that you only have a few weeks to organize your special holiday event. One invaluable tool to help you is text message marketing. It not only be used to promote your event, but it also provides a way to communicate with guests, volunteers and staff to ensure that everything runs smoothly. If you are unsure how to get started with text message marketing, try one of the following approaches.

Promote Your Event


Use texts to spread the word about your Valentine's Day event

Effective text message marketing is a fantastic way to enhance your promotional capabilities. You can add a text-based call to action to your marketing collateral, which gives your prospective attendees an easy way to engage with your promotional materials. Add a keyword, phone number, and other information about your texting service to TV, radio, and print ads, as well as any flyers you hand out. Then, ask your customers to send a text to find out more information about your event or even RSVP.

Increase Attendance with Last Minute Reminders

Promotion with a SMS-based call to action is one of the first steps of getting people to your event. The second step is to use your text message marketing campaign to remind your subscribers about the event. People's schedules get busy, making it easy for them to forget about an event. The day before your event, you can send a reminder to those who have tickets and/or all subscribers to increase attendance. Texts have an almost 100 percent open rate and are read within a few minutes, so you can be sure your subscribers will see your reminder.

Poll Your Audience

As you create plans for your Valentine's Day event, you may start to wonder about what your audience will want. Use text messages to collect their input. You can send out a poll asking your customers what they would like to see, along with a few keywords that stand for each possible outcome. Then, your customers can text the keyword that best matches their preference, and the keyword with the most texts wins. Use text message polls to help you figure out a decoration theme, music, menu items, and more.

Organize Your Staff and Volunteers


Communicate with your staff via text to increase efficiency

Text message marketing does not just have to be about you interacting with your customers and guests; it also works as a way to interact with your event staff and volunteers. It is possible to create groups in your subscriber list, and send targeted messages. You will also be able to receive texts, allowing your staff members and volunteers to get in touch with you with any questions or problems. It is often much easier and faster to send a quick text than it is to email or call, making it a much more efficient way to communicate with your staff and volunteers to ensure a seamless event.

Text message marketing can help you spread the word about and organize your event. If your organization is planning a special Valentine's Day event, use a texting service to ensure it runs smoothly. Try ClubTexting for free to enhance your Valentine's Day event organization.

February 05, 2016

Expert Interview Series: Natascha Thomson About Mass Text Messaging Dos and Don'ts



Are you trying to market your brand to a mass audience?

What strategies have you tried? Did you know that you can send targeted messages via text - custom tailored for the person you're trying to reach?

Natascha Thomson is the CEO of MarketingXLerator, a marketing consultancy with a focus on social media. She consults with small and large clients including SAP, Polycom, SLAP Company, LookingGlass and HR Strategies.

She recently caught up with us to share her insight on the dos and don'ts of mass texting. Read on:

Define mass texting.

Mass texting simply means that a text message is sent by one entity to a group comprised of multiple individuals. The word "mass" in commercial use generally implies at least hundreds if not thousands of recipients. It also often carries a negative connotation as it conjures up the image of spam.

But spam messages are not defined by the size of the list of recipients but by a lack of targeting of the message to the individual recipient. Herein lies the challenge of mass anything: the message either has to be equally relevant to all recipients (homogenous audience) or individually customizable. Both are possible.

What are some dos for mass texting?

1. Know your audience. Messages need to be relevant and sent at the appropriate time(s) and frequency. Otherwise it's just spam.

2. Earn and nurture your audience's trust. Especially on mobile devices, consumers feel that you are making a very personal "connection" with them in their "real" ad hoc lives. Irrelevant messages make you seem like an intruder and recipients will quickly opt out.

3. ALWAYS have a Call-To-Action (CTA). Your text message has to make it crystal clear what's in it for the recipient. A typical CTA is to ask the recipient to send a keyword to opt in to your contact list. For in-store offers, the CTA could be "show this text for a discount."

4. KISS (Keep It Simple Stupid). This is the best strategy. In the brevity of 160 characters, use crisp, clear and unambiguous language and a simple CTA.

5. Measure and fine-tune. Define metrics that allow you to track your progress and fine-tune your texting and integrated marketing campaigns. Think big picture.

What are the "don'ts" for mass texting?

1. Be relevant. NEVER, and I mean NEVER, send a text message to somebody who is not clearly in your target audience for the message. Just because they opted in does not entitle you to send them irrelevant information.

2. Don't break the law. FCC rules protect consumers under the TCP and CAN-SPAM Acts. Commercial text messages can only be sent to a mobile device if the user has opted in, IN WRITING.

3. Never send anonymous messages. Make it clear in the message signature who you are and how to opt out.

4. Avoid abbreviations or lingo if you are not 100 percent sure your audience is familiar with them. Otherwise you might create confusion and frustration.

5. Don't be careless with your list. Protecting your clients' data and privacy needs to be your key concern. In the age of cyber crimes, hackers will exploit any security weakness, which can cost you customers, your reputation and revenue.

How can businesses use mass texts to their benefit?

Text messaging is just one avenue to reach a target audience, don't let it be your only one. Text messaging should be part of an integrated marketing strategy that also includes traditional online and offline channels like email and events, as well as social media.

Which integrated marketing strategy is right for you is strongly dependent on your objectives, your target audience, and your resources. Know your target audience intimately, including where and when they like to receive information and in what formats. The more relevant you can make your message, the bigger your chances for conversion and subsequent ROI.

Follow Natascha Thomson on Twitter.

Try ClubTexting for free.

January 15, 2016

Expert Interview Series: Matt Sicotte About Creating a Mobile Website for Your Group, Club, or Organization



It's more critical than ever these days to have a mobile-friendly site as a majority of the population uses mobile devices to browse the internet rather than desktops or laptops, says Matt Sicotte, CEO of SimpleMobileSites.com.

We recently checked in with Matt to learn how organizations can make their sites more mobile friendly. Here's what he had to say:

What are the major differences between mobile and traditional websites?

The major differences are that a mobile website utilizes the functionality of the mobile device, such as "tap to call," "tap to text," "tap to map," as well as easier ways to make purchases with payment processing integration for certain banks and credit card companies.

How can organizations make their sites mobile friendly? What are some best practices?

There are many tools (software platforms) that will take an existing traditional website and create a mobile-friendly version that will redirect a mobile user, too, when viewed on a mobile device.

Make sure that when creating a mobile-friendly version of your website, you check to see that it works on most major mobile devices, as well as that it integrates seamlessly with the functionality of those devices, such as maps, SMS, messaging, payments and calling.

What are the most common mistakes or oversights you observe on supposedly mobile-friendly sites?

1. Font sizing (difficult to read on a small screen)

2. The content from the traditional website is removed from the mobile version (lack of continuity between websites)

3. Functionality with the mobile device

4. Placement of crucial info, such as contact, location(s), hours of operation near the top of the mobile-friendly website on all pages

What are some of your biggest pet peeves when visiting a website via a mobile device?

That the most important information for a mobile user is NOT easily available, such as contact info, location(s), hours of operation. I suggest this info be near the top of the mobile-friendly version and available on all the pages of the website.

What are some of your favorite tools for making a site be more mobile-friendly?

DudaMobile has some really cools tools to help make an existing website mobile.

What brands or groups have been especially innovative on their mobile sites? What can we learn from them?

  • Panago.com has one of the most innovative and easiest ways to order food to be delivered to your door via your mobile device.

 

  • Monoprice.com and Vadara.ca utilize the power of easily being able to find contact info on their mobile-friendly website

 

  • Groupon.com makes it easy to browse and purchase via their mobile-friendly website.



Connect with SimpleMobileSites on Facebook, Twitter and LinkedIn.

Share information across your organization quickly and efficiently. Try ClubTexting for free

January 08, 2016

When to Use Emojis in Your Text Message Marketing Campaign

What started out as simple combinations of punctuation marks has evolved into an entirely new language commonly known as emojis. While it may take some users a little longer before they can take messages with smileys and hand gesture icons seriously, there's no arguing that emojis are a method of communication that's here to stay.

When it comes to using emojis in business correspondence or text message marketing campaigns, there's a fine line between appearing as a sixth grader snickering behind a smart phone and a smart and trendy businessperson sharing a fun message. Here are some things to keep in mind if you're thinking of using emojis in your text message marketing efforts, to be sure you send the right message.


Use the right emojis for your text message marketing campaign.

Keep the Campaign Light

Emojis are cartoons by nature and work best if you remember to keep your message light and fun. If you really have to dig deep to find an appropriate emoji for your campaign, it's possible that your message is just too serious a topic for emojis. Party: yes. Funeral: definitely not. If you can't find an appropriate emoji to use in your text message marketing campaign, save them for another, more lively and ubeat marketing effort.

Avoid Using Too Many Emoji

If you've ever received a message full of emojis, you're likely familiar with how difficult it can be to decipher the message. Using too many emojis or sending messages that are only emojis can leave your recipients confused and wondering if a middle schooler has hacked your account. You want your message to be fun and hip, but you don't want your readers giving up and deleting it because they can't figure out what 25 slices of pizza and 15 pandas should mean.


Don't leave your customers confused.

Keep Messages Brief

Using emojis can help to keep your messages brief and engaging. For instance, if you plan to invite your guests to a sports-themed party at your pub, you can choose to share a brief message, plus the appropriate emojis related to sports and partying. This can help you stay within the 160 character limit for text messages, while keeping things fun and light -- the kind of feelings you want to convey if you're planning a party.

Send a Clear Message

It's important when considering emojis for your text message marketing campaign that you use the appropriate ones to convey clear messages. This might take some research if you're experimenting beyond the party hat and happy faced smiley but will be worth it when you don't have to answer replies asking what exactly your intention was when you sent the eggplant emoji. If there's a chance that your message might be misunderstood or taken the wrong way, you might want to reconsider whether you absolutely need to include an emoji in your text.

Whether or not you choose to use emojis in your marketing efforts depends upon the type of message you want to send to your customers. But one thing is for sure: emojis or not, text message marketing can help your business in a variety of ways. Are you ready to get started with your first campaign? Try ClubTexting for free today!

 

December 19, 2015

The Top 5 Ways to Use Group Texting to Boost Holiday Business

The holidays are just around the corner, and for many businesses, this time period represents the bulk of their sales for the entire year. The highest average monthly retail sales tend to be in November and December as people hit the holiday sales and buy presents. Having a good holiday season is important for the health of your business. By using group texting, you can engage with your potential customers and boost your holiday business.


Santa's not the only one who can send out holiday greetings and gifts through text.

Text to Win Contests

One way to get into the holiday spirit and engage your customers is to run a holiday-themed text to win contest. This type of contest is simple to run and easy for your customers to enter. If you offer an attractive grand prize or something small just for entering, such as a special coupon, then people will be more likely to participate and subscribe to your SMS marketing list for future campaigns. Once they have the coupon, they will be motivated to shop for gifts in your store or business.

Special Sales

Sales and discounts drive the holiday shopping, which is why Black Friday deals start earlier and earlier every year. You can take advantage of people's desire to save big in the holiday season by sending out special sales that are exclusive to your text message subscribers. In the weeks leading up to the holiday shopping period, it is beneficial to promote your group texting program, promising special exclusive sales and deals for subscribers.

Last Minute Discounts

Group texting is an immediate marketing channel. Most people open their texts within just a few minutes of receipt, which makes it the perfect forum for sending out last minute discounts and flash sales. It is best to send out your message a few hours before the sale begins to ensure people have time to prepare. The more limited-time the offer, the more motivated people will be to take action right away.

After Christmas Sales

The holiday season does not have to end once Christmas passes. Many smart shoppers wait for the after Christmas sales to do their shopping to take advantage of better deals. With group texting, you can promote your after Christmas sales and boost business by offering an exclusive coupon.

Create a Marketing CTA Related to Your Texting Program


When your team develops your holiday marketing flyers, incorporate a text CTA.

One way to extend the reach of your holiday marketing efforts is to include information about your group texting program in your call to action on your marketing collateral. A short CTA easily fits on posters, flyers, television ads, print ads, and more, because you simply need to include a keyword and short code. Not only will this help you attract more business around the holidays, it will also help to grow your mobile subscriber list.

There are many other ways to incorporate group texting into your holiday marketing strategy. A creative campaign can help you get the attention of last-minute shoppers and boost your business during this important season. Ready to run your holiday campaign? Try ClubTexting for free today!

December 04, 2015

Why Integrating your Text Message and Social Media Marketing Makes Sense

Do your social media followers know that you're using text messaging to engage with customers? If not, it is time to tell them! Your social media followers already have a positive opinion of your company and want to remain in contact. That makes them the perfect target audience for your text marketing campaign. Integrating your social media and SMS marketing campaigns provides you many benefits, helping to capitalize on the lucrative advantages of both mediums.

Target an Attentive Audience


Your followers and subscribers already have a positive relationship with you.

Social media followers and text message subscribers are attentive audiences for your marketing efforts. They have already indicated an interest in your business. They generally have a positive feeling toward your company and plan to visit it in the future. This means they may also be willing to sign up to communicate with you in another way, whether that is email newsletters, social media following, or text message marketing. You can promote your text message program to your social media followers and vice versa to expand the reach of both efforts.

Increase Customer Engagement

Having a large number of followers on social media may seem like the ideal goal, but the real prize is having a significant amount of engaged followers. These are the people that interact with your posts -- commenting, liking, or sharing with their followers. You may have hundreds, thousands, or even millions of followers, but if they do not engage with your posts, then you have gained little.

You can increase the level of interaction by integrating your social media and text marketing campaigns. For instance, you can run a text to win competition, asking your followers to text a particular keyword for the chance to win. Alternatively, you can use your text marketing list to promote your social media campaigns and get people to actively engage online. For example, you can text your subscribers and ask them to like and share a post for a chance to win something.

Similar but Different Messages


Your social media and text message offers should be unique to the particular medium.

Integrating your social media and text marketing campaigns helps you to grow your reach and engage with customers. However, it is important that you still maintain the two channels as unique marketing forums. In order to benefit from both, your customers must want to sign up for both. This means that they need to see the value in following you on social media and signing up to receive text messages.

You can create unique value by sending similar but different messages through the various channels. It is also helpful to offer different categories of messages across the different channels. For example, you could reserve your mobile program for offers and your social media accounts for news or tips. This provides you with extra space to reach the same people without over-saturating them with messages from one source.

A strong marketing plan integrates multiple marketing channels so that you benefit from their strengths and overcome their weaknesses. If you haven't integrated your mobile program with your social media, it may be time to start. Contact us today to get started!