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47 posts categorized "Retail"

February 25, 2015

What's a Drip Campaign and How Can it Work for Your Company


Drip campaigns are an effective approach to initiating ongoing mobile communications with your target audience.

There are a number of different approaches to mobile marketing. Some businesses choose to launch limited time offers to get their target audience's attention; others take a different approach and create a drip campaign. While there are advantages to both approaches, many prefer to send ongoing communications via a drip campaign. If you are interested in getting started with text message marketing and you're wondering what the best approach is for your business, here is some helpful information about how drip campaigns work.

What is A Drip Campaign?

A drip campaign is a mode of text message marketing in which a business sends multiple messages to potential customers over a period of time. Typically, companies will work with a mobile developer to time their messages effectively in an effort to get the best possible response from recipients. Most often, customers opt-in to a certain group that's based on a keyword which a business creates in the early stages of their campaign. After they've opted in, recipients receive text messages as often as the business running the campaign chooses. For example, if a company is using drip text marketing to draw attention to an exclusive weekend event, they may send texts to potential customers every 12 hours from Wednesday through Saturday night when the event begins.

Why Is this An Effective Approach?

Drip text marketing is effective for one major reason. Instead of just sending one message that can potentially get lost in a recipient's inbox, businesses opt to send multiple reminders to potential customers. This increases the likelihood that your target audience will actually remember your event or offer. Since texting is such a quick means of communication, and recent data suggests that mobile subscribers in the 25-34 demographic receive an average of 1,130 texts per month, it can be easy for messages to get lost in the shuffle. If you are interested in getting your message above the noise, a drip campaign can help you achieve your goal.

How to Get Started

Getting started with your drip campaign is simple. First, it's important to have a specific goal in mind. Sending ongoing messages to customers about something generally related to your business may not be the best approach. If you have a special limited time sale or an exclusive VIP event coming up, you may want to draw attention to your business with a drip campaign.

Pay close attention to your calls to action as you're creating your messages, and keep texts short, yet direct. You want your customers to know exactly what the next step is as you are distributing your messages. Think about timing as well, both in terms of how much lead time you want to offer customers and how often you want your messages to be distributed. After you've done some brainstorming, reach out to a mobile developer to get started.


A well-timed drip campaign can help you grab your customers' attention and give your business a boost.

Are you interested in exploring a drip campaign for your company? If you want to reach more customers ahead of a special event or sale, try ClubTexting for free today! Your target audience is waiting to hear from you!

How to Craft a Time Limited Text Message


A compelling limited time text message is hard to resist.

Act now! This offer is available for a limited time only! Chances are you've seen many variations of that slogan on television commercials, print advertisements, and products on store shelves. Many businesses launch 'limited time' marketing campaigns in order to turn potential customers into buyers. This tried and true advertising strategy is popular because it works. If you are interested in grabbing the attention of more customers with your upcoming mobile marketing efforts, here's how to craft a limited time text message that will give your business a boost.

Apply a Short, Yet Realistic Timetable

If you want your limited time text message campaign to be a success, it's important to choose the right timetable. You want to strike the perfect balance between something that's short enough to create a sense of urgency for your customers, yet realistic. It's important to give them ample time to visit your business and take advantage of the offer. Since texting is such a fast-paced means of communicating, limited time offers should be structured slightly differently than if you were running a limited time print campaign. Otherwise you run the risk of your customers forgetting about the offer altogether.

Consider distributing your text, and giving your customers a day or two to redeem your offer. For example, if you are trying to get patrons into your restaurant for an upcoming weekend event, you may want to send your text message on a Wednesday and say that the offer is valid from Friday to Sunday. This gives people enough time to plan, but not so much time that they'll forget you sent them a message in the first place.

Make Your Call to Action a Priority

Your campaign's call to action should be a top priority when crafting a limited time text message offer. It's important to remember that you only have a limited amount of space, and keeping things short and direct is beneficial in a couple of ways. A well-crafted call to action can help heighten the sense of urgency of your limited time campaign. It can also help capture your recipients' attention more successfully than a longer text message. Recipients don't necessarily want to have to scroll down to read a longer message. One example of an effective CTA for a limited time campaign could be something like the following. "Redeem this offer in the next 48-hours at our Main St. location." It's short, to the point, mentions a timetable, and tells customers how to redeem your offer. Creating a sharp call to action can help make your limited time text message campaign more effective.


Use limited time text message offers to connect with more customers.

Limited time offers are an effective way to grab the attention of potential customers. The simple fact is that everyone loves a good deal, and applying a short timetable to your offer can help increase redemption rates. If you are thinking of launching a limited time text message offer for your business, focusing on timing and developing a compelling call to action can improve your chances of success. Try ClubTexting for free, and start building your text message campaign today.

February 20, 2015

The Absolute Importance of the Useful Text Message


A useful text message can help turn potential customers into loyal ones.

Businesses large and small are using mobile marketing to engage with customers. If done right, text message marketing can help you raise awareness about your company and drive sales. But many businesses are hesitant to get started, despite the potential benefits. One of the most common reasons that business owners steer clear of text message marketing is that they are concerned about their messages being categorized as spam. While this concern is valid, there are several ways to ensure this doesn't happen. Here's a basic guide to creating useful text messages that will help you connect with customers.

Make Sure Your Messages Are Relevant

One of the best ways to create a useful campaign is to make sure that your text messages are relevant. Sometimes this means dividing up your mobile subscribers list to send targeted offers to a particular customer segment. For example, let's say your nightclub is having a ladies' night this weekend and you are interested in getting the word out. Chances are you would probably want to focus on disseminating the message to your female customers because it's one that's specifically relevant for them. As you are developing your text marketing campaigns, keeping your audience in mind can help improve the relevancy of your messages.

Offer Something Valuable

Another way to build a more relevant campaign is to offer something valuable to your target audience. This could mean different things for different businesses. For some, it may mean sharing a coupon or discount code via text message. For others, it may mean connecting with existing customers to draw their attention to a new product or service being offered. Your audience is more likely to take action if your text marketing campaign highlights a relevant, intriguing incentive. A well-crafted offer is a win-win for both your business and your customers.

Cultivate Relationships with Customers

If your business is no stranger to text message marketing, and you've had success with this approach in the past, you may want to consider using it as a tool to cultivate relationships with your existing customers. Whether that means sending out a greeting to them during the holidays or personalizing your campaigns to create offers that are more relevant for a specific audience. For example, if a subset of your customers purchases a certain product regularly, you may want to send them an offer for a future purchase. This approach to text message marketing can be used to help build customer loyalty.


Focus on creating useful offers for your audience to get the best return on your campaigns.

There are a number of things you can do to make your texts more useful for your target customers. Focus on creating relevant text messages, offering your customers something valuable, and using text message marketing as a tool to cultivate relationships with your existing customers. It's time to get started with mobile for your business. If you're interested in learning more or crafting your first campaign, try ClubTexting for free today!

February 18, 2015

3 Reasons Mass Texting Beats Email Marketing


Mass texting beats email marketing in a few different ways.

Things are very different than they were just a decade ago. Mobile technology and the Internet have made it easier than ever for us to communicate with one another. These tools have also opened up many new doors for business owners interested in connecting with their target audience. But is one approach to marketing more effective than another? A quick look at the data shows that mass texting beats email marketing in a few different ways. Here are three reasons to consider mass texting over email for your upcoming advertising efforts.

Mass Texting Campaigns Have Higher Open Rates

Did you know that the average open rate for an email campaign is only around 22 percent? That means if you're relying on email marketing alone to reach your audience, nearly 80 percent of your customers may be missing your message. By comparison, text messages have an open rate that is closing in on 100 percent. The latest data suggests that 98 percent of texts are opened. Both marketing approaches require that your customers opt-in somehow to receive communications from your business. Wouldn't you rather allocate some of your marketing spend to reach almost all of your audience rather than just a small portion?

Recipients Are More Likely to Click-through

Not only are mass texting campaigns more well-received by potential customers than email, your recipients are also more likely to take action. Text messages are fast-paced by nature, an immediate form of communication designed to elicit a quick response. Emails often sit in a customers' inbox for a while before they are opened. The fast-paced nature of mass texting works in favor of businesses sharing compelling calls to action with recipients. A recent survey by FunMobility suggests that approximately 36 percent of mobile customers take further action upon receiving a text message from a business. Email click-through rates average around 3.2 percent, according to recent data from MailChimp.

The Audience is Larger

There are more mobile subscriptions than there are people in the world, and mobile users are more attached to their phones than ever before. If you are interested in a large audience, mass texting is a relatively inexpensive and easy way to do it. This is true whether your customers are located in a remote corner of the world or just down the road from your business. While there may be more email addresses than mobile subscriptions, it's worth noting that your audience is more likely to actually read texts from your business. This makes your overall mobile audience is much larger than your email audience.


Mass texting allows you to reach more customers than email marketing alone.

While many business owners may be happy with the results of their email marketing efforts, a mass texting campaign represents and important opportunity. If you want to get your message across, get your customers to take action, and connect with a larger audience, consider exploring text marketing for your business. A well though-out mass texting campaign can help you increase your sales. Try ClubTexting for free today - your customers are waiting to hear from you!

February 16, 2015

How Much Can You Say in 160 Characters? A Lot...


A short, well-crafted text message is an effective way to get your customers' attention.

What is 160 characters long and interesting to your customers? The answer is an effective SMS message. The key word here is effective because it is possible to send an SMS message that's longer than 160 characters. But in many cases, it's better to keep things brief. While 160 characters may not seem like enough space to get your message across, it can be if you take the time to develop an effective campaign and call to action. Here are a few reasons why keeping your text marketing communications short is important.

It Can Help You Reduce Your Marketing Costs

As compared with other forms of marketing, SMS messages are a relatively inexpensive way to reach your audience. But if you are interested in staying on budget, one way to do so is to limit your messages to 160 characters. There are two reasons why this is beneficial for your business. The first is that you can avoid the added cost of sending multiple messages to your customers in order to alert them of your campaign. The second is that more customers are likely to read your message, which can result in more sales for your business. Not only are you saving money, there's also the added potential to drive more sales.

You'll Reach More Customers

Today's customers have a short attention span. If you are not getting your point across in the first 160 character SMS message to your audience, you may be missing out on reaching potential customers. Your first message needs to be something compelling so that your audience feels like they must opt-in to receive more communications from your company. Unless your campaign is engaging from the get-go, mobile users may be inclined to ignore your messages.

Your Calls to Action Won't Go Unnoticed

Chances are you want your mobile audience to take action, or it's likely you wouldn't be exploring SMS marketing for your business. Whether you are interested in alerting potential customers of a new product, offering a special discount, or enticing them with a free gift, you want to make sure your recipients understand the campaign objective and take the appropriate next step. By keeping your messages short and direct, you are forcing yourself to make your call to action a priority. Rather than trying to get your point across in multiple SMS messages, spend the time writing a quick text with a compelling CTA. This way, your calls to action will be in the spotlight, and they won't go unnoticed by your audience.


When it comes to SMS marketing, it's a good idea to keep your texts short.

There's no scientific reason for the 160 character limit imposed on SMS messages. It was actually arbitrarily decided by a technology developer during the earliest days of the concept. But there are a few good reasons to abide by it when launching a text marketing campaign for your business. Staying under this limit can help you reduce your marketing costs, connect with more customers, and get your audience to take action. If you are interested in getting started with a text marketing effort for your business, try ClubTexting for free today!

February 05, 2015

Will Apps Give Way to More Text Marketing


Entertainment apps are among the most popular downloads among consumers.

It's no secret that the mobile app market has exploded in recent years. In 2013, Apple announced that there were over a million applications available for download in iTunes. Many of these apps are paid apps and the market is expected to tip the scales at $77 billion by 2017. That's a lot of downloads.

Though many businesses have been developing branded mobile apps in recent years, data suggests that most consumers aren't particularly interested in downloading enterprise applications. The bulk of downloads are for entertainment. This piece of data has important implications for businesses interested in reaching new customers through mobile. Instead of relying solely on a branded application for potential customers to download, a better strategy may be to focus on an integrated approach or scrap the app idea altogether. Here's why many businesses are choosing text marketing after experimenting with mobile apps.

Entertainment Apps Reign Supreme
Recent data suggests that the most popular mobile apps are games. Nearly 22 percent of overall app downloads last year fell under this particular category. Business related mobile apps represented just 9.9 percent of total downloads. While mobile owners are using their devices to engage with businesses, they aren't necessarily doing it through branded mobile apps. Channels like social media and text messaging are popular among consumers interested in connecting with their favorite brands.

Personalized Marketing via Text

One of the reasons why many companies prefer to use text message marketing to reach their audience is because of the personalization factor. Instead of giving users a standard experience such as what they'd get from a mobile app, businesses can craft a text marketing campaign that allows users to opt-in for specific information. Companies have the option of customizing campaigns via geographic location, or tapping into data about subscribers' previous purchases to deliver highly relevant and customized offers. Businesses are realizing that in order to get their message heard above the noise, they need to focus on personalization with their mobile marketing efforts.

Text Messaging Costs Less

Developing a mobile application can be costly for businesses, and the return on the investment may not be worth the money the app costs to create. Many companies are choosing to use text marketing instead of app development because it costs less overall. Text messages are also a reliable means of reaching a large, global audience, whether you're interested in connecting with current clients, potential customers, or your employees.


There are over a million apps available for download today.

In 2015, text messaging as a means of communication will continue to grow in popularity. Companies looking for the best return on their marketing efforts should consider adding text marketing to their advertising toolkit. Campaigns can be personalized easily and texting is an inexpensive and reliable way to reach potential customers. If you are interested in exploring how you can use mobile for your business, shift your focus away from mobile apps and towards text marketing. It's a tried and true approach that works. Get started with your own campaign and try ClubTexting for free today.

January 12, 2015

Email and Texting: Your Marketing 1-2 Punch


Text message marketing can be used to share time sensitive information with potential customers.

Many businesses experience success by engaging with consumers through multiple channels. Thanks to technology, the options for connecting with your audience through your marketing efforts are almost endless. But email and texting are two of the most popular ways that brands interact with their customers. If you are interested in taking your marketing efforts up a notch in the coming year, you may want to consider adding these tools business marketing toolkit. Email and text marketing are effective, and if campaigns are done correctly, these particular channels complement each other quite well. Here's how you can create a marketing 1-2 punch with your email and text message marketing efforts.

Email Is One of the Most Trusted Forms of Communication

People have been communicating via email since the Internet's earliest days, so it makes sense that this channel would be among the most trusted forms of communication. Many consumers prefer to interact with brands via email. Recent data suggests that 64 percent of email users report being receptive to business marketing messages in their inboxes, and 50 percent say that they prefer to receive email notifications about special promotions from companies. Despite being a trusted form of communication, it's worth noting that email open rates tend to be low as compared with text message open rates.

Open Rates for Text Messages Are Higher Than Email

One of the biggest benefits of using text message marketing in addition to your email campaigns is that open rates for text messages tend to be much higher than email. If a customer opts in to receive text communications from your business, open rates for messages may be as high as 98 percent. Email open rates average just 20 percent, but that's not to say the channel isn't effective. Think of it this way, if your subscription list has 10000 members; your email has the potential to reach 2000 people. By the same token, you may be able to reach 9800 of those subscribers via text.

Email and Text Message Marketing Are Complementary

Many businesses choose to use email and text message marketing in conjunction with one another because they are complementary tools. The two channels allow for vastly different types of communication. Email can be used as an ongoing tool to share evergreen information about your business in an effort to build customer loyalty, while texts can be used to transmit time sensitive data about things like flash deals, special promotions, and appointment reminders. Email messages don't convey the same sense of urgency that text message communications carry, and the information that you share with your customers will likely vary.


Email is a tried and true means of cultivating ongoing business relationships with customers.

If you're interested in reaching a new audience or improving customer loyalty this year, consider using email and text message marketing to share information with potential patrons. Email is a tried and true form of communication which can be used to build ongoing relationships with your customers, and a well-crafted text message campaign can be used to pique their interest around time-sensitive deals and promotions. Start improving your marketing initiatives for the coming year, and try ClubTexting for free today!

January 09, 2015

Why Your Text Message Marketing Efforts Might Get Rejected


An effective text message marketing campaign can help you reach more customers.

Have you ever opted out of a text message marketing campaign? Chances are you have. Perhaps you opted out of receiving communications from another business because the messages came too frequently, or maybe the content simply wasn't relevant for you. If you are thinking about using text messaging to reach new customers for your business, it's important to learn from others' mistakes in order to increase your conversion rates. Here are three of the most common reasons that consumers reject text message marketing campaigns.

The content isn't relevant or helpful to them

One of the major reasons why potential customers opt out of text message marketing campaigns is because the content simply isn't relevant or helpful. Businesses may make the unfortunate mistake of targeting the wrong audience or excluding incentives from their text campaigns. It's important to remember that consumers are more likely to opt-in to campaigns that provide them with a special discount or incentive in exchange for their subscription. Taking the time to do some research ahead of your campaign can help you effectively target the right audience and come up with an enticing offer that your potential customers simply cannot refuse.

They are receiving too many messages

Message frequency is an important consideration with any text message marketing campaign. If you send too few messages, your campaign may not be as effective as it could be because your brand is unlikely to stand out among potential customers. Alternatively, if you distribute messages too frequently, recipients may become annoyed and choose to opt out of your campaign. A good rule of thumb is to make sure that every message you send creates value for your audience. Sometimes that means getting creative to come up with content that's helpful. Other times it means scaling back a little to exclude content which lacks substance.

The tone is inappropriate

Many potential customers choose to opt out of text message campaigns because of message tone. When it comes to text message marketing, your tone should be professional yet conversational. While you want to keep communications somewhat light, it's a good idea to avoid humor and colloquialisms when addressing potential customers. Coming across as too informal in your communications can cause your audience to reject your text message marketing campaign. Before you launch your campaign, think about how you'd speak with a customer on the phone and use that information as a guideline to develop a more effective text message marketing effort.


Maximize the return of your text message marketing campaigns by paying attention to message relevancy, frequency, and tone.

As with anything else in life, some marketing campaigns are more effective than others. Whether you're just getting started with text message marketing or simply want to improve your conversions, there are a number of things to think about. Potential customers may reject text message marketing campaigns if the content isn't relevant or helpful to them, if messages are sent too frequently, and if the tone is inappropriate. Use this information to help improve conversion rates on your next text marketing effort. If you're interested in reaching new customers via mobile, try ClubTexting for free today!

January 05, 2015

6 Ways to Reach Online Shoppers in 2015

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According to recent research from selz.com, online sales during the first quarter of 2014 were up 13% compared to the same period in 2013, and mobile ecommerce was up an impressive 35%. If anything like that growth happens again this year, 2015 looks set to be a record-breaking year for cyber shopping.

Knowing the numbers and taking advantage of them, however, are two different things. If you’ve never thought about sending a group sms message, or even considered how to go about encouraging people to opt in to a group sms text list, this year is a good time to look into the advantages of doing so. If you want to avoid getting left in the dust during 2015, check out some of these ideas for engaging digital shoppers this year: 

 

1) Dynamic Advertising

Canny fashion retailers are creating marketing campaigns which allow consumers to click through ads to gain access to the latest clothing collections. This may include browsing a brand’s entire catalog, viewing prices and watching embedded videos, but the only limitations to dynamic ads are your imagination. Dynamic clothing catalogs are also capable of automatically updating with new offers, so there’s no need to constantly adjust the interface. You can even include a link within the ads to encourage viewers to sign up for future group sms message alerts. These ads provide consumers with a window on your brand’s ethos, as well as an easy-to-use online shopping option. 

 

2) Apps

Mobile apps are an incredibly powerful tool for retailers, as more and more digital consumers rely on a good app to engage with brands. Good examples in the retail world include Victoria’s Secret, H&M and Kohl’s.

 

3) Sweepstakes

Running a sweepstakes on social media is a good way to keep consumers engaged in between shopping. Most people check their social media almost as often as they check their text messages; used in tandem with sending group sms messages to those who have opted in, a sweepstakes can keep the conversation going long after people have stopped thinking about your products. Plus, it’ll encourage more people to sign up for future group SMS message alerts. After all, who doesn’t want free stuff or big discounts?

 

4) Gift Guides

Online gift guides work brilliantly as a supplement to catalogs because so many people use their mobile devices to browse products prior to shopping. An attractive gift guide is one of the better uses of the oft-maligned QR code, so consider adding a QR code to your print ads, sending customers directly to a gift guide.

 

5) Content-Powered Commerce

Forrester Research coined the phrase ‘Two-Site Syndrome’ to describe a tendency for brands to use one site for engaging content - videos, industry information etc - and another to host the product catalog. The trouble with this approach is that it creates a disjointed user experience. So while it might seem easier to split your marketing content from your commercial interface, it’s better in the long run to create an integrated, one-site solution, where social media and blog posts serve the function of driving consumers to your catalog.

 

6) Geo-Targeting Technology

A retailer may wish to connect their online presence with their physical location via location-targeting tactics such as offering time-limited discount deals directly to mobile devices the moment it enters a retail store, or to customers who live (or travel) within a certain distance of the retailer. You can even send SMS to groups of people with the same shopping habits as soon as they find themselves nearby. Used in conjunction with mobile coupons and other text messaging strategies, geo-targeting promises to be one of the most powerful tools in the marketers arsenal this year. 

 

 

 

December 19, 2014

Customer Loyalty and the Art of Text Marketing


Text message marketing is an effective way to improve customer loyalty. Photo credit: Bantam10

Effective text message marketing is both an art and a science. It's all about grabbing the attention of potential customers with engaging, well-timed messages. If done well, text marketing can help you connect with a broader audience and build brand loyalty over time. One of the most effective approaches to text message marketing is communicating with repeat customers to keep them coming back to your business over time. If you are interested in using text messaging as a tool to improve customer loyalty, here's what you need to know.

Text Message Loyalty Programs Add Value

According to recent data, 90% of customers who participated in a mobile loyalty program felt that it was valuable, and two-thirds of those involved purchased something as a direct result of a text promotion they received. The bottom line is that well-crafted mobile loyalty programs truly add value for customers. They can also help drive sales for your business. If you are thinking about using text message marketing to engage with repeat customers, it's a win-win from both a customer and business perspective.

Messages Can Easily be Personalized

One of the emerging trends in mobile marketing is personalization. The idea is that potential customers will be more likely to take direct action if a marketing communication is highly relevant to them. Differently businesses choose to customize campaigns in different ways. Some may rely on location data to deliver messages that are geographically relevant, others might focus on timing.

A key benefit of a mobile loyalty program is that text message marketing communications can be personalized fairly easily based on key metrics like location and purchase history. Many businesses choose to customize their text communications using data about past purchases. For example, if a customer comes into your restaurant frequently and orders the same appetizer, you might consider sending them a text that offers a free app with their next meal purchase. Tailoring your text message marketing campaigns to your audience can help increase their effectiveness, and keep your customers coming back for more.


Text marketing programs are valuable for businesses and customers. Photo credit: Cubmundo

Spread the Word About Your Text Message Marketing Program

If you are interested using text message marketing to transmit relevant offers to repeat customers, it's important to spread the word about your program. Advertise your text message marketing initiative prominently via popular social networking sites, on your website, and in-store. Raising awareness about your program will increase customer sign-ups. Alternatively, you can also choose to reach your customers via mass text to encourage them to enroll in your loyalty program.

Text message marketing can serve multiple purposes for your business. Not only can you use texting as a tool to reach a new audience, you can also use it to cultivate connections with your existing customers. Many businesses are building customer loyalty and driving sales with well-crafted text messages directed at repeat customers. If you're interested in exploring text message marketing for your business, there's no better time than now to get started. Try ClubTexting for free today - you won't be disappointed!

Author Bio: Jess Shepard is a writer who enjoys researching and writing about marketing, small business, and entrepreneurship.