Texting does not just have to be used for private communication or marketing; it also has a role in communication for religious organizations. As a synagogue, you want to find ways to let your members know about events and other important information. Group texting provides you with a way to easily reach everyone to improve your attendance numbers. If you are wondering whether or not you can benefit from the service, the following should help you to make your decision.
No One Gets Left Behind Due To Last Minute Changes
Keep your members informed of changes to events even if they are on the go
Text messages are typically opened within just a few minutes of receipt. Plus, most people have their phones with them at all times, even when heading to the temple for service or an event. This makes group texting the perfect avenue for sending out any last minute changes. Perhaps you need to push back the time or something happened to the location, so you have to change venues. There are many things that could come up at the last minute and affect your events. By sending out texts, rather than emails, you can feel more confident in letting the most people know about the changes, reducing the chance that someone might get left behind.
Increase Attendance at Services and Events
People's schedules are packed full of events in the busy world of today. This can make it easy for people to forget about services or events at your temple. One way to increase attendance is simply by reminding people about the event. The best reminders arrive at a time close to the actual event, leaving little chance for another lapse in memory. Because texts are read so quickly, they make a good avenue for reminders as well as last minute changes. Plus, with a high open rate of almost 100 percent, you can feel more confident that your group texting subscribers actually read the message.
Keep In Touch With Inactive Members
Group texting is not just about sending reminders and alerts to your active members; it also allows you a medium through which to remain in touch with inactive members. You can send these members messages that just let them know you still care about them, and that they are welcome whenever they are able to make it to an event or service. As they continue to receive messages, they will know that, despite their long absence, they still have a place in your congregation. This increases the chance that when they are ready to come back, they will.
More Engaged Members
Adding group texting can help to engage your members outside temple, and even during services. One aspect of your program could be to receive texts with prayer requests, concerns and other feelings from the congregation that can be anonymously used during the service. People can text even during your service, thereby feeling more engaged. They also will be more engaged throughout the week, increasing the chance they will make a habit of attending temple.
Better Communication for Social and Service Groups
Texts can help you to keep your groups organized for increased engagement
Most likely, your temple has several social and service groups with a wide range of members, depending on how popular the group may be. It can sometimes be difficult to ensure that everyone interested in the different groups receives the communication. Group texting makes it easy to divide your subscriber list into several smaller groups. You can even put one person into multiple groups. Then, you simply send pertinent messages to the interested members. Depending on the situation and numbers, you can also have your group leaders in charge of the messages related to the particular group to ensure the right people receive the right messages.
Text messaging has become an increasingly popular way for people to communicate. As a synagogue, you can take advantage of the high engagement rate and open rate to send important messages to your members so that no one is left out. Its relatively low cost also makes it easy to fit into most budgets.
Contact us to learn more about how to use group texting to communicate with your congregation.