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March 04, 2015

3 Reasons to Offer Your Customers a Loyalty Program

Text messaging can be used to support your business' loyalty program efforts.

Are you a member of a customer loyalty program? If you're a frequent shopper at a certain store, chances are the answer is probably yes. Loyalty programs are typically created as a thank you to customers. While many programs are structured differently, they usually have one thing in common. A good loyalty program offers something beneficial for loyal customers. Are you a business owner that's thinking of creating a rewards program? Here are three reasons why it's a good idea to take the next step.

Your Customers Are Important

It goes without saying that your loyal customers are critically important to the success of your business. Not only do they likely shop at your store frequently, they also serve as your unofficial brand ambassadors. These are the individuals who talk to their friends about how much they enjoy shopping with you. A loyalty program is a great way to thank them for their business and help you cultivate that relationship over time. Your loyal customers will appreciate the perks that they receive via the program, and your business will benefit from their ongoing patronage.

It Can Help You Attract More Customers

When you're a member of an amazing loyalty program that offers unique perks, you're likely to tell your friends about it. A well-crafted loyalty program can help you earn customers in a couple different ways. First, it makes it more likely that existing customers are going to spread the word about your business. After all, who doesn't love a good deal? You can also use your loyalty program as a tool to grab the attention of one-time customers, offering them special offers for shopping with you again. It's a win-win for both your business and your customers.

Mobile Makes the Process Easier

Many businesses have now harnessed the power of mobile to support their customer loyalty programs. Some may choose to use timed text messages to stay in touch with their audience, offering them special, targeted deals that are based on their past purchasing behaviors. Others may tie in their loyalty programs with an existing mobile application so that customers can find everything they're looking for in one place. If you don't have an existing mobile app for your business, consider using text messages to transmit relevant offers to your loyal customers. Over time, you can analyze the data from your ongoing communications to develop more effective, enticing coupons and perks for your loyalty program members.

You can use mobile to share special loyalty program offers with your audience.

Loyalty programs are beneficial for both businesses and customers. Program members get tangible perks, including percentage off coupons, notifications about special sales or events, and unique discounts that may not be available to others who aren't enrolled. From a business standpoint, a well-crafted loyalty program can help you improve customer retention, attract the attention of a new audience, and tailor your marketing messages over time to improve relevancy. If you are thinking of creating a customer loyalty program for your business, there's no better time than now to get started. Consider using text messaging to support your program efforts, and try Club Texting for free today!

March 02, 2015

Mastering the Art of the Timely Text Message

An ill-timed text message can confuse your mobile subscribers.

Have you ever received a text from a business that left you scratching your head? Perhaps you received it late on a weeknight or maybe after a limited time deal had already lapsed. When it comes to text message marketing, timing is both an art and a science. A well-timed message can mean the difference between customers feeling excited about your brand or slightly confused. If you are using text messages in your business marketing toolkit, here are some tips for timing them right.

Learn about Your Target Customers' Behaviors

Part of the art of timely text messaging is learning about your target audiences' behaviors. Understanding who your mobile subscribers are and what a typical day looks like for them can help you time your text messages more effectively. For example, are most of your mobile subscribers college-age students or are they young professionals working 9-5 jobs? What are their daily patterns? Do they shop or eat at restaurants frequently during lunch time hours? Talking to your customers or conducting a short survey can help you learn more about them. The more you know about your target audience, the better you will be able to time your text marketing efforts.

Think about When You Want Them to Pay Attention

Another important thing to think about when it comes to timing is the type of offer you're sending. For example, are you a restaurant owner that's hoping to capture the attention of the lunch crowd with a special discount? Or maybe you are hoping to drive more foot traffic to your business for happy hour on a Friday evening. Take a look at what you are trying to accomplish with your offer before you schedule a time to distribute. To some degree, the type of text message you will share with your mobile subscribers will dictate the appropriate time to send it.

Avoid Certain Times

While it may seem obvious, it's important to avoid certain times with your text messages. It's a good rule of thumb not to distribute messages early in the morning or late at night. You may also want to avoid typical commute times if your target customers are already in the workforce. While you may be able to capture the attention of some people taking public transportation to get to and from work, you will likely miss a good portion of your audience that commutes by car. Avoiding certain times of day can help you get the highest possible reach for your mobile marketing efforts.

Timing text messages effectively is an art and a science.

Timing is important when it comes to text message marketing, but many business owners have trouble timing their campaigns properly. There are a few key factors to look at as you are scheduling your text message marketing efforts. Learning about your target customers' behaviors, timing your messages according to the type of offer you're sending, and avoiding certain times of day can help you get the best response from your campaign. If you are interested in getting started with text message marketing, try Club Texting for free today.

February 25, 2015

What's a Drip Campaign and How Can it Work for Your Company

Drip campaigns are an effective approach to initiating ongoing mobile communications with your target audience.

There are a number of different approaches to mobile marketing. Some businesses choose to launch limited time offers to get their target audience's attention; others take a different approach and create a drip campaign. While there are advantages to both approaches, many prefer to send ongoing communications via a drip campaign. If you are interested in getting started with text message marketing and you're wondering what the best approach is for your business, here is some helpful information about how drip campaigns work.

What is A Drip Campaign?

A drip campaign is a mode of text message marketing in which a business sends multiple messages to potential customers over a period of time. Typically, companies will work with a mobile developer to time their messages effectively in an effort to get the best possible response from recipients. Most often, customers opt-in to a certain group that's based on a keyword which a business creates in the early stages of their campaign. After they've opted in, recipients receive text messages as often as the business running the campaign chooses. For example, if a company is using drip text marketing to draw attention to an exclusive weekend event, they may send texts to potential customers every 12 hours from Wednesday through Saturday night when the event begins.

Why Is this An Effective Approach?

Drip text marketing is effective for one major reason. Instead of just sending one message that can potentially get lost in a recipient's inbox, businesses opt to send multiple reminders to potential customers. This increases the likelihood that your target audience will actually remember your event or offer. Since texting is such a quick means of communication, and recent data suggests that mobile subscribers in the 25-34 demographic receive an average of 1,130 texts per month, it can be easy for messages to get lost in the shuffle. If you are interested in getting your message above the noise, a drip campaign can help you achieve your goal.

How to Get Started

Getting started with your drip campaign is simple. First, it's important to have a specific goal in mind. Sending ongoing messages to customers about something generally related to your business may not be the best approach. If you have a special limited time sale or an exclusive VIP event coming up, you may want to draw attention to your business with a drip campaign.

Pay close attention to your calls to action as you're creating your messages, and keep texts short, yet direct. You want your customers to know exactly what the next step is as you are distributing your messages. Think about timing as well, both in terms of how much lead time you want to offer customers and how often you want your messages to be distributed. After you've done some brainstorming, reach out to a mobile developer to get started.

A well-timed drip campaign can help you grab your customers' attention and give your business a boost.

Are you interested in exploring a drip campaign for your company? If you want to reach more customers ahead of a special event or sale, try ClubTexting for free today! Your target audience is waiting to hear from you!

How to Craft a Time Limited Text Message

A compelling limited time text message is hard to resist.

Act now! This offer is available for a limited time only! Chances are you've seen many variations of that slogan on television commercials, print advertisements, and products on store shelves. Many businesses launch 'limited time' marketing campaigns in order to turn potential customers into buyers. This tried and true advertising strategy is popular because it works. If you are interested in grabbing the attention of more customers with your upcoming mobile marketing efforts, here's how to craft a limited time text message that will give your business a boost.

Apply a Short, Yet Realistic Timetable

If you want your limited time text message campaign to be a success, it's important to choose the right timetable. You want to strike the perfect balance between something that's short enough to create a sense of urgency for your customers, yet realistic. It's important to give them ample time to visit your business and take advantage of the offer. Since texting is such a fast-paced means of communicating, limited time offers should be structured slightly differently than if you were running a limited time print campaign. Otherwise you run the risk of your customers forgetting about the offer altogether.

Consider distributing your text, and giving your customers a day or two to redeem your offer. For example, if you are trying to get patrons into your restaurant for an upcoming weekend event, you may want to send your text message on a Wednesday and say that the offer is valid from Friday to Sunday. This gives people enough time to plan, but not so much time that they'll forget you sent them a message in the first place.

Make Your Call to Action a Priority

Your campaign's call to action should be a top priority when crafting a limited time text message offer. It's important to remember that you only have a limited amount of space, and keeping things short and direct is beneficial in a couple of ways. A well-crafted call to action can help heighten the sense of urgency of your limited time campaign. It can also help capture your recipients' attention more successfully than a longer text message. Recipients don't necessarily want to have to scroll down to read a longer message. One example of an effective CTA for a limited time campaign could be something like the following. "Redeem this offer in the next 48-hours at our Main St. location." It's short, to the point, mentions a timetable, and tells customers how to redeem your offer. Creating a sharp call to action can help make your limited time text message campaign more effective.

Use limited time text message offers to connect with more customers.

Limited time offers are an effective way to grab the attention of potential customers. The simple fact is that everyone loves a good deal, and applying a short timetable to your offer can help increase redemption rates. If you are thinking of launching a limited time text message offer for your business, focusing on timing and developing a compelling call to action can improve your chances of success. Try ClubTexting for free, and start building your text message campaign today.

February 20, 2015

The Absolute Importance of the Useful Text Message

A useful text message can help turn potential customers into loyal ones.

Businesses large and small are using mobile marketing to engage with customers. If done right, text message marketing can help you raise awareness about your company and drive sales. But many businesses are hesitant to get started, despite the potential benefits. One of the most common reasons that business owners steer clear of text message marketing is that they are concerned about their messages being categorized as spam. While this concern is valid, there are several ways to ensure this doesn't happen. Here's a basic guide to creating useful text messages that will help you connect with customers.

Make Sure Your Messages Are Relevant

One of the best ways to create a useful campaign is to make sure that your text messages are relevant. Sometimes this means dividing up your mobile subscribers list to send targeted offers to a particular customer segment. For example, let's say your nightclub is having a ladies' night this weekend and you are interested in getting the word out. Chances are you would probably want to focus on disseminating the message to your female customers because it's one that's specifically relevant for them. As you are developing your text marketing campaigns, keeping your audience in mind can help improve the relevancy of your messages.

Offer Something Valuable

Another way to build a more relevant campaign is to offer something valuable to your target audience. This could mean different things for different businesses. For some, it may mean sharing a coupon or discount code via text message. For others, it may mean connecting with existing customers to draw their attention to a new product or service being offered. Your audience is more likely to take action if your text marketing campaign highlights a relevant, intriguing incentive. A well-crafted offer is a win-win for both your business and your customers.

Cultivate Relationships with Customers

If your business is no stranger to text message marketing, and you've had success with this approach in the past, you may want to consider using it as a tool to cultivate relationships with your existing customers. Whether that means sending out a greeting to them during the holidays or personalizing your campaigns to create offers that are more relevant for a specific audience. For example, if a subset of your customers purchases a certain product regularly, you may want to send them an offer for a future purchase. This approach to text message marketing can be used to help build customer loyalty.

Focus on creating useful offers for your audience to get the best return on your campaigns.

There are a number of things you can do to make your texts more useful for your target customers. Focus on creating relevant text messages, offering your customers something valuable, and using text message marketing as a tool to cultivate relationships with your existing customers. It's time to get started with mobile for your business. If you're interested in learning more or crafting your first campaign, try ClubTexting for free today!

February 18, 2015

3 Reasons Mass Texting Beats Email Marketing

Mass texting beats email marketing in a few different ways.

Things are very different than they were just a decade ago. Mobile technology and the Internet have made it easier than ever for us to communicate with one another. These tools have also opened up many new doors for business owners interested in connecting with their target audience. But is one approach to marketing more effective than another? A quick look at the data shows that mass texting beats email marketing in a few different ways. Here are three reasons to consider mass texting over email for your upcoming advertising efforts.

Mass Texting Campaigns Have Higher Open Rates

Did you know that the average open rate for an email campaign is only around 22 percent? That means if you're relying on email marketing alone to reach your audience, nearly 80 percent of your customers may be missing your message. By comparison, text messages have an open rate that is closing in on 100 percent. The latest data suggests that 98 percent of texts are opened. Both marketing approaches require that your customers opt-in somehow to receive communications from your business. Wouldn't you rather allocate some of your marketing spend to reach almost all of your audience rather than just a small portion?

Recipients Are More Likely to Click-through

Not only are mass texting campaigns more well-received by potential customers than email, your recipients are also more likely to take action. Text messages are fast-paced by nature, an immediate form of communication designed to elicit a quick response. Emails often sit in a customers' inbox for a while before they are opened. The fast-paced nature of mass texting works in favor of businesses sharing compelling calls to action with recipients. A recent survey by FunMobility suggests that approximately 36 percent of mobile customers take further action upon receiving a text message from a business. Email click-through rates average around 3.2 percent, according to recent data from MailChimp.

The Audience is Larger

There are more mobile subscriptions than there are people in the world, and mobile users are more attached to their phones than ever before. If you are interested in a large audience, mass texting is a relatively inexpensive and easy way to do it. This is true whether your customers are located in a remote corner of the world or just down the road from your business. While there may be more email addresses than mobile subscriptions, it's worth noting that your audience is more likely to actually read texts from your business. This makes your overall mobile audience is much larger than your email audience.

Mass texting allows you to reach more customers than email marketing alone.

While many business owners may be happy with the results of their email marketing efforts, a mass texting campaign represents and important opportunity. If you want to get your message across, get your customers to take action, and connect with a larger audience, consider exploring text marketing for your business. A well though-out mass texting campaign can help you increase your sales. Try ClubTexting for free today - your customers are waiting to hear from you!

February 16, 2015

How Much Can You Say in 160 Characters? A Lot...

A short, well-crafted text message is an effective way to get your customers' attention.

What is 160 characters long and interesting to your customers? The answer is an effective SMS message. The key word here is effective because it is possible to send an SMS message that's longer than 160 characters. But in many cases, it's better to keep things brief. While 160 characters may not seem like enough space to get your message across, it can be if you take the time to develop an effective campaign and call to action. Here are a few reasons why keeping your text marketing communications short is important.

It Can Help You Reduce Your Marketing Costs

As compared with other forms of marketing, SMS messages are a relatively inexpensive way to reach your audience. But if you are interested in staying on budget, one way to do so is to limit your messages to 160 characters. There are two reasons why this is beneficial for your business. The first is that you can avoid the added cost of sending multiple messages to your customers in order to alert them of your campaign. The second is that more customers are likely to read your message, which can result in more sales for your business. Not only are you saving money, there's also the added potential to drive more sales.

You'll Reach More Customers

Today's customers have a short attention span. If you are not getting your point across in the first 160 character SMS message to your audience, you may be missing out on reaching potential customers. Your first message needs to be something compelling so that your audience feels like they must opt-in to receive more communications from your company. Unless your campaign is engaging from the get-go, mobile users may be inclined to ignore your messages.

Your Calls to Action Won't Go Unnoticed

Chances are you want your mobile audience to take action, or it's likely you wouldn't be exploring SMS marketing for your business. Whether you are interested in alerting potential customers of a new product, offering a special discount, or enticing them with a free gift, you want to make sure your recipients understand the campaign objective and take the appropriate next step. By keeping your messages short and direct, you are forcing yourself to make your call to action a priority. Rather than trying to get your point across in multiple SMS messages, spend the time writing a quick text with a compelling CTA. This way, your calls to action will be in the spotlight, and they won't go unnoticed by your audience.

When it comes to SMS marketing, it's a good idea to keep your texts short.

There's no scientific reason for the 160 character limit imposed on SMS messages. It was actually arbitrarily decided by a technology developer during the earliest days of the concept. But there are a few good reasons to abide by it when launching a text marketing campaign for your business. Staying under this limit can help you reduce your marketing costs, connect with more customers, and get your audience to take action. If you are interested in getting started with a text marketing effort for your business, try ClubTexting for free today!

February 12, 2015

3 Reasons SMS is so Important in Schools

Mass SMS can help you share important messages with your students quickly.

Does your school have a no text messaging allowed rule in place? It may be time to reconsider! Mass SMS is an effective marketing tool for businesses, but it's also a practical method of communication that can be used in other contexts. In recent years, many schools have been using mass texting to share important announcements with teachers, students, staff members, and parents. If you are an education administrator that's been considering mass SMS as a communications tool for your school, here are three reasons why it is so important.

Mass SMS is Effective

Smartphones are popular with teenagers as well as adults, and texting has become a prevalent means of communication in recent years. This has two important implications for you as a school administrator. The first is that parents, teachers, staff, and students are likely to own or have access to a mobile phone. The second is that they are probably using it to send and receive text messages regularly. This means that if you are interested in reaching a specific audience, mass SMS is an effective channel for getting your message across. Imagine being able to share an important message with everyone connected to your school in a matter of seconds. Mass SMS is a simple, effective, and inexpensive communication tool.

It Can Be Used In Many Ways

Are you interested in opening up the lines of communication among staff members at your school? Or perhaps you are hoping to use mass SMS to share important announcements with parents of your students? No matter what your communications goals are for the school year, mass SMS can help you achieve them. If you'd like to use texting as a tool to create more collaborative working relationships among your teachers, you can do it. If parent/teacher conferences have been poorly attended in the past, a well-crafted mass SMS campaign can help you increase parent participation. Mass SMS can also be used to connect with your students and share important school announcements.

It's Useful in Emergency Situations

While it isn't something any school administrator wants to think about, emergency situations have occurred at schools around the country. We often hear media reports of terrible situations like bomb threats and school shootings. In the event that a potentially life threatening situation occurred at your school, do you have an effective means of notifying people in order to protect them from harm? Mass SMS can provide an effective vehicle for notifying your students, staff members, and parents about potentially harmful situations quickly. In this way, this unique communication tool can actually be a life saver.

Consider using mass SMS as a communications tool for your teachers.

Mass SMS isn't just a business marketing tool. It's a practical way of sharing important messages with large audiences. Mass SMS can be used to transmit school-wide announcements with parents, alert students of potential emergencies and threats, and improve communication and collaboration among staff members. If you are interested in exploring mass SMS for your school, try ClubTexting for free today.

February 05, 2015

Will Apps Give Way to More Text Marketing

Entertainment apps are among the most popular downloads among consumers.

It's no secret that the mobile app market has exploded in recent years. In 2013, Apple announced that there were over a million applications available for download in iTunes. Many of these apps are paid apps and the market is expected to tip the scales at $77 billion by 2017. That's a lot of downloads.

Though many businesses have been developing branded mobile apps in recent years, data suggests that most consumers aren't particularly interested in downloading enterprise applications. The bulk of downloads are for entertainment. This piece of data has important implications for businesses interested in reaching new customers through mobile. Instead of relying solely on a branded application for potential customers to download, a better strategy may be to focus on an integrated approach or scrap the app idea altogether. Here's why many businesses are choosing text marketing after experimenting with mobile apps.

Entertainment Apps Reign Supreme
Recent data suggests that the most popular mobile apps are games. Nearly 22 percent of overall app downloads last year fell under this particular category. Business related mobile apps represented just 9.9 percent of total downloads. While mobile owners are using their devices to engage with businesses, they aren't necessarily doing it through branded mobile apps. Channels like social media and text messaging are popular among consumers interested in connecting with their favorite brands.

Personalized Marketing via Text

One of the reasons why many companies prefer to use text message marketing to reach their audience is because of the personalization factor. Instead of giving users a standard experience such as what they'd get from a mobile app, businesses can craft a text marketing campaign that allows users to opt-in for specific information. Companies have the option of customizing campaigns via geographic location, or tapping into data about subscribers' previous purchases to deliver highly relevant and customized offers. Businesses are realizing that in order to get their message heard above the noise, they need to focus on personalization with their mobile marketing efforts.

Text Messaging Costs Less

Developing a mobile application can be costly for businesses, and the return on the investment may not be worth the money the app costs to create. Many companies are choosing to use text marketing instead of app development because it costs less overall. Text messages are also a reliable means of reaching a large, global audience, whether you're interested in connecting with current clients, potential customers, or your employees.

There are over a million apps available for download today.

In 2015, text messaging as a means of communication will continue to grow in popularity. Companies looking for the best return on their marketing efforts should consider adding text marketing to their advertising toolkit. Campaigns can be personalized easily and texting is an inexpensive and reliable way to reach potential customers. If you are interested in exploring how you can use mobile for your business, shift your focus away from mobile apps and towards text marketing. It's a tried and true approach that works. Get started with your own campaign and try ClubTexting for free today.

February 03, 2015

Shocker! Millennials Really Respond to Text Messages

Text message marketing can help your business connect with more Millennials.

We've got some big news! Consumers in the 18-34 year age demographic are in love with their smartphones. While this may come as no surprise to companies that are using text message marketing to reach a Millennial audience, some businesses have yet to embrace the power of mobile in 2015. If your company hasn't added mobile to its marketing toolkit, you could be missing out on reaching potential customers. Here are some important things to note about text message marketing and reaching Millennial consumers.

Millennials and Smartphone Usage

The 18-34 year age demographic is a large and growing customer segment. This particular audience is among the most connected consumers in the world. They love their smartphones, and rarely leave home without them, which is why it makes sense for businesses to try and reach this particular audience via mobile marketing. Recent data suggests that a staggering 85 percent of Millennials in the United States own a smartphone. In terms of overall numbers, that's a potential audience of over 66 million people. Companies tapping into the power of mobile to reach this important customer segment are seeing valuable returns on their investment.

Why Text Message Marketing Works

Text messaging has become an increasingly prevalent means of communication over the past decade. Texts are a quick and effective way to send simple messages, and it's usually quicker to text someone than it is to make a phone call. From a business marketing perspective, the fast-paced nature of texts works in a company's favor. 90 percent of texts are read within a few moments of receipt, and mobile users have become more receptive to receiving marketing messages via text as long as they are timely and relevant. It's also worth noting that overall open rates for text messages are close to 100 percent. If you can encourage customers to subscribe to receive your messages, you can be sure that they are opening and reading what you send.

What Kind of Response You Can Expect

It can be challenging to gauge what kind of response you'll get from your text message marketing campaign. It depends on a few factors, including the size of your subscriber list and how many people opt-in to receive communications from your business. While there are some uncertainties, there's a wealth of potential that comes along with using text message marketing to reach a Millennial audience. Not only are you connecting with your audience through a channel that they are using frequently, there's also an opportunity to reach a large number of 18-34 year old consumers.

It's no surprise that Millennials are attached to their smartphones.

While it may come as no surprise that Millennials are using their smartphones and responding to texts, many businesses haven't begun using mobile as a tool to reach this key customer segment. Given the latent potential associated with text message marketing, there's no better time than now to add it to your business advertising toolkit. If you are interested in launching a text message marketing campaign for your business, try ClubTexting for free today!