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September 24, 2016

4 Ways to Measure the Effectiveness of Your SMS Marketing Campaign

A successful SMS marketing campaign requires continuous work. It is important to check regularly and make adjustments to ensure that your efforts continue to bring strong returns. There are many ways to measure the effectiveness of your texting campaign, and your text message marketing platform probably offers several key analytical tools to get you started. Knowing the right ones to use for your campaign ensures that you are tracking the right things and making the right adjustments to keep your campaign going strong and bringing in more business.

Are People Signing Up--And Staying Active?

Sign me up for that!

A basic way to measure the success of your SMS marketing campaign is how many people sign up to receive messages from you. This is measured through your opt-in rate. It is just as important to look at the opt-out rate and delivery rate to see how many people remain active subscribers. You will always find that a few people choose to opt out for reasons beyond your control, and you will find you have some texts that bounce. However, an effective campaign keeps these numbers low while the opt-in rates remain high.

Are Customers Engaged?

In addition to continually recruiting new subscribers and retaining them, you want to keep them actively engaged. This can be measured in a few different ways, including redemption rates, conversion rates, click-through rates and open rates. In general, text message marketing has eight times the response rate as email marketing. You want to take advantage of this and maintain a high engagement rate across the board. This not only means that you have a successful campaign, but it correlates to increased business.

These numbers also tell you what messages work, and which do not. A coupon that sees a high redemption rate met some need with your customers. Although you want to vary your coupons and deals to maintain value, you also want to be sure to send coupons that work. Using the data you receive can help you to tailor messages to those your customers like, keeping your campaign more successful over time.

Are People Sharing With Their Friends?

Another way to measure the success of your campaign is to see whether your customers are telling their friends and family members to sign up as well. You can track this by using a unique keyword that your SMS subscribers can send to their friends to sign up. You might also send out surveys asking how people heard about the program.

Unique keywords tell you, in general, from whence your subscribers come. This allows you to see which of your campaigns work the best and which are the least effective. For example, you might run a promotion on your social media page and a TV ad simultaneously, both of which use a texting call to action, but with unique keywords. You can track the opt-in numbers using the different keywords and see which one had the most people sign up.

Is It Cost-Effective?

In general, SMS marketing is a cost-effective marketing channel. It costs just a few cents to send and receive texts and you do not have to pay for expensive graphics, which are reasons why texting typically has a high return on investment. However, you might find that you are not getting the return on investment you expected. By comparing the cost of your campaign with any increase in business, you can determine whether texting has been effective for your company. You might find that making a few adjustments could help you to increase the impact and, thereby, generate a better ROI.

Reviewing your campaign ensures you get the most value from your investment.

People like to receive texts from businesses. Texting is quickly becoming one of the top business marketing channels.

By reviewing these four different components of your SMS marketing campaign, you learn about its effectiveness. A quick review of your analytics should provide most of the information you need, although you might also want to talk with your customers and learn more about their perspective to learn how you might improve in the future.

Contact us to learn more about how to monitor your campaign.

September 12, 2016

Attract More Customers and Sellers to Your Consignment Shop Business with SMS Marketing

As a consignment shop, you not only need to find shoppers, but you also need to find sellers. This ensures you have sufficient stock for your customers. The consignment business has seen strong growth, which means there is more competition from both brick and mortar stores and online services. Therefore, you need to promote your business that attracts not just buyers but also sellers. SMS marketing provides an impressive, versatile marketing tool perfect for attracting more business to your consignment store.

Promote Your Business

Bring more people into your business to buy and sell and achieve your goals.

SMS marketing is a versatile marketing channel that offers you a way to promote your business. Once you have a subscriber list, it is simple to send them texts about your business to encourage repeat business. Your subscribers already have an interest in your business, so they are a willing audience for your promotion.

It is not just to current customers to whom you can promote your texting program. It makes for one of the best calls to action to use on any of your advertising or marketing collateral. Add a keyword and instruction on your flyers, radio spots, TV ads, print ads and other pieces as a way for customers to take action after seeing your ad. People carry their phones with them everywhere, so it is easy for them to text when they see your ad, improving the success rates of your ads. For increased impact, offer a deal for signing up.

Text Sellers About New Opportunities

It is easy to segment your subscribers into sellers and buyers, and you might have even more groups you wish to create. The same customer can be placed in more than one group, so if someone is both a buyer and seller, he or she will not miss out on any text.

When there are new opportunities for selling at your consignment store, send out a text to your SMS marketing subscribers. This might be when you start selling a new product or merchandise. Perhaps you had too much of a particular item but now require more. This makes it easy for you to reach your sellers and communicate your needs to them.

Let Customers Know About New Inventory

On the other side of your business is your customer base. When you have new stock from one of your dealers or vendors, text your SMS marketing subscribers. This allows them the first look at your new inventory while also making sure people know what you have available for them. You might have a regular text that puts the spotlight on a particular stock item. This might typically be new items, but you might also highlight something that has been difficult to sell.

Send Offers and Coupons

SMS marketing provides an excellent way to send your loyal customers offers and coupons. Mobile coupons have a much higher redemption rate than other formats. They only need their cell phones with them. Then, they simply show the text at checkout. There is no printing anything out or remembering to bring it. Coupons provide a strong motivation for customers to come in and shop at your store. Alternatively, if you need more merchandise, offer a special discount for those who wish to sell something on consignment at your store.

Alert Subscribers About Events

When you text, people can recieve alerts about events anywhere.

Text messages have a high open rate. This means you can feel confident that messages you send to your SMS marketing subscribers are read. Capitalize on this by sending your subscribers information about events in your store. Perhaps you plan to have a massive sale to move your products, or maybe you plan to host a customer appreciation party. Whatever the event, you have the chance to increase attendance by alerting and reminding your subscribers about it through text message.

Implementing an SMS marketing program provides you with a way to increase engagement with your buyers and sellers. This will help your consignment business, and you also will stand out from the competition, further increasing your sales.

Contact us to learn more about how you can utilize this powerful marketing channel.

September 08, 2016

5 Tips for Implementing Group Texting for Your Yacht Club

To successfully run your yacht club, it is imperative you provide your members excellent customer service. They expect only the best from you, and they will clarify it when you do not meet their expectations. It is up to you to continually attract new members, so your numbers remain active, and you reach your goals each year.

Implementing a group texting campaign provides you a way to promote your business and communicate with current, new and prospective members for enhanced customer service. The following will help you to create a strong foundation for your campaign so you will meet -- and exceed -- your goals.

Start with Your Goals

Consider what you hope to achieve for your yacht club with a texting campaign.

Before you do anything, it is imperative you develop goals for your program. It helps if you review your overall business goals. Perhaps you wish to increase membership by 20 percent this quarter. Maybe you need to increase sales or increase event participation. Your goals for both your yacht club business and the group texting campaign go a long way in determining what type of messages you send, and how you plan to promote your program.

Determine Your Audience

You should also determine your target audience for your group texting campaign. This might be prospective members or current members, or you might run simultaneous campaigns for both. It is beneficial to perform market research and learn more about the demographics and behavior patterns of your yacht club members. This will help you to create the right content for your followers, increasing the engagement and ultimately success of your campaign.

Create Content of Value

One of the most critical components of any successful group texting campaign is that you provide content of value to your subscribers. This could be discounts or offers on your services or information about member events. What is considered "value" depends on your clientele and members, and the services you offer. You might have to run a few test campaigns after your market research to see which content has the greatest impact. Regardless, take some time to determine what you and your members consider valuable, and what measures you plan to gauge the success of this content.

Develop a Schedule

For your group texting campaign to work, you must contact your yacht club members at the ideal frequency. You want to communicate with them enough, so they continue to take advantage of your offerings and engage with your club. However, you do not want to oversaturate them to where they disregard your messages or opt out of your service. Finding the right balance might take trial and error, but it is typically around two to four messages per month.

Segment Your Subscribers

Create groups for your subscribers and send targeted messages.

As a yacht club, you have to balance between providing service to your current members and try to attract additional members. Your group texting program provides a way to contact both, and you should send personalized, targeted messages to both categories. It is easy to segment your subscriber list, so you send only the relevant messages to each person. You can have multiple groups, and your members can be placed in more than one. Just be sure that you still only send members around two to four messages per month even if they are in more than one group.

The more time you spend researching your prospective members and determining what they want from a group texting program, and what goals you wish to reach, the better campaign you will create. This research helps you to build a strong foundation on which to build as your program commences and progresses.

Ready to see how texting can increase your yacht club membership numbers? Try ClubTexting for free.

September 02, 2016

6 Ways that Advertising Agencies Benefit from Text Message Marketing

As an advertising or marketing agency, your priority is to increase awareness about the brands you serve. However, you do not want to forget about advertising for your own agency so that you continue to bring in more clients. This is also an unofficial way to demonstrate your skills to potential clients before they make initial contact with you.

Text message marketing has become increasingly popular marketing channel for businesses to use. It helps to attract new clients and maintain those you already have. Rather than just using it for your customers, be sure to include it in your own advertising to receive the following benefits.

Compete with Larger Agencies

Bring your advertising agency to the next level with SMS marketing

As a small boutique advertising or marketing agency, it is sometimes hard to compete with the large, well-known agencies that have a large advertising budget. Text message marketing levels the playing field. It is a text-based medium, so it requires no expensive graphics to look great. Plus, the cost to send and receive texts is minimal, often just cents per text. This makes it easy to fit it into almost any budget.

Many companies have yet to include SMS marketing in their services or marketing strategy, but people like it. By including it, you also stand out from the competition.

Demonstrate the Medium to Clients

By incorporating text message marketing into your own marketing strategy, you also have a chance to demonstrate its effectiveness to your clients and potential clients. As they say, actions speak louder than words. Run a great campaign, and it won't take much persuading to convince your clients to do likewise.

Add Another Component to Your Clients' Marketing Strategy

Text message marketing is just one of many marketing channels in today's market. It is easy for clients to start to feel overwhelmed by all their options, from traditional print ad marketing to digital marketing to mobile marketing. By including SMS marketing in your own advertising, you also will have the tools needed to add it to your clients' so that they can take advantage of the many benefits of the medium, such as a high open rate and a high engagement rate.

Send Instant Updates and Reminders

Texting is highly versatile, so it does not need to remain only in the realm of marketing. It also provides a beneficial way to communicate with your clients. Send them a reminder about a meeting or a campaign launch. Send tips to your clients about how to improve the aspects of the campaigns that they run.

Instantly update your clients about any changes to their program, including any problems you might have. Texts are typically opened within a few minutes, so you can feel confident that your client can see and respond right away, reducing the amount of time a problem inhibits the continuation of your client's program.

Improve Customer Service

Two-way communication helps to improve your customer service. A majority of consumers prefer to contact companies about customer service inquiries through text messages. They can text you at their leisure while knowing that you will take care of it. The smooth handling of the issue helps to improve their overall feeling towards your company, improving your retention rates and referral rates.

Have a Strong Call to Action

Potential clients can text from anywhere when they see your ad

Implanting a text message marketing program for your own agency also helps you to have a strong call to action on all your advertisement and marketing collateral. As you probably tell your clients often, you need to have something that inspires customers to take action right away. Providing a number and keyword to text for more information on bus ads, digital ads, radio ads, print ads, TV ads, and any other ads makes it easy for them to take action right away, increasing the number of leads you receive.

Do not miss out on the high open rates, redemption rates, and engagement rates associated with this medium.

Contact us to learn more about using text message marketing for your own agency, as well as for your clients.

August 30, 2016

Surf's Up! Build Your Surf Shop Business with Mass Texting

Whether your surf shop is open year round or needs to make the most of your summer business, finding clients is an essential component of your business. You can promote and promote your shop, but it is important to find a way to engage with your clientele so that they not only choose you over the competition, but also come back again and again.

Mass texting provides you a versatile way to promote your business, communicate with potential clients, and maintain a relationship with those you already have. Following are just a few ways to utilize mass texting as part of your marketing strategy.

Promote Your Business

A texting CTA works well because people always have their phone

Mass texting provides an excellent channel for promoting your business. It is an opt-in service, which means that you are only allowed to send messages to those who sign up. You can promote to these customers, which does help, since they are already engaged. However, you do not have to feel as though this limits you. There are ways to utilize your texting program to draw in new business as well.

Texting makes a great call to action on any of your other marketing and advertising collateral. For example, add the phrase "Text Surf Rental 55555 to find out more and get a 10 percent discount on surfboard rentals" on your ads that promote your rental business. Adding a discount or offer to the CTA increases the response to and improves the efficacy of your ad.

Engage with Customers

Customer engagement is an essential component of business in today's market. Finding ways to communicate with clients and build a more personal relationship helps to create more loyal customers. Your mass texting messages do not have to be just deals and offers, although those do create highly lucrative messages. It is also a medium through which you can send out tips and other information to continue to build your relationship with your customers. For example, keep your customers informed of the surf report or tips on surfboard care are other ways of keeping in touch.

Text messages are a more intimate medium. People have yet to feel saturated with SPAM and marketing messages. This gives you an edge over your competition when you communicate with customers through texts. They will be more willing to view you as a friend than just another company, helping to bring in more repeat business.

Send Out Reminders

When you have events, you want to be sure to have a strong level of engagement. People are so busy, they might easily forget about events, especially if you initially tell them about it weeks ahead of time. Mass texting is the perfect avenue for sending out reminders because messages are opened and read within just a few minutes. Send out an email to let people know about the event. Then, remind them about 24 hours ahead of time to increase participation.

This also works for transactional messages. Text reminders of rental pre-orders or let customers know when an order is ready to be picked up. Send receipts through text and include a thank you with a deal or other motivation to customers to come back.

Invite Customers to Events and Tours

Another way to engage customers is to host events at your business. This might be customer appreciation days or weekly surf club meetings. You might run tours and surfing classes for visitors. Perhaps you also offer stand up paddleboard and kayak tours. No matter what events your shop offers, you want to be sure to attract people to them. Mass texting provides you a way to alert your customers and increase participation. Adding it as a call to action also helps you to draw a larger crowd.

Take Advantage of a High Surf Day

When the surf is perfect, send out a text to alert customers

People carry their phones with them at all times, making mass texting the best way to get a hold of them with last minute information. Take advantage of this by sending out alerts on days where the surf is perfect. You might already send out surf reports to some of your more loyal customers, but not everyone might want this daily or weekly information. Group your customers for sending relevant text messages, and then have some messages sent to everyone, such as a high surf day.

These are just a few ways to utilize mass texting for your surf shop that go beyond sending coupons and deals. These play an important role in any SMS marketing campaign, but there is so much more you can do with this versatile marketing medium.

Ready to see how you can implement texting in your marketing efforts? Try ClubTexting for free.

August 29, 2016

The Curtain Rises on Club Texting and How It Helps Your Community Theater

Keeping a community theater open takes a lot of time and effort, often by a group of dedicated individuals volunteering their time and talent. Communication and organization become key components of maintaining order and reducing drama from your theater. Club texting provides a valuable tool to help you communicate with your audience while also organizing your staff, volunteers, stagehands, and actors. There are many ways that this versatile tool can help your community theater have the best season yet.

Organize and Communicate with Ease

Keep in touch with your cast and crew via text to increase efficiency

Almost everyone has a cell phone, with 90 percent of American adults owning an SMS enabled phone. Most of these people keep their phone within an arm's reach at all times throughout the day. That means that texting is one of the best ways to get in touch with your community theater staff, cast, crew, and other volunteers. It is easy to create groups for your club texting subscribers and target messages to just the relevant receivers.

When you need to reschedule rehearsal at the last minute, you simply send a text and feel confident that everyone will be aware of the news. The same goes for any other communication you need to send. Your members can also reply, helping you to get RSVPs from everyone before a show, rehearsal, or audition. This will make the organization of your community theater that much easier, giving you more time to spend focusing on the drama you actually care about: the one on the stage.

Increase Audience Numbers

Club texting also helps you to increase your audience numbers. When you promote your latest show on flyers around town, billboards, posters, print ads, radio spots, or any other type of advertisement, add a texting call to action. This provides an easy way for people to find out more information as soon as they see your ad, rather than having to wait. Once you have community members subscribed to your list, text them updates on the latest shows. This helps to increase the number of people who return to your theater every season.

Donation and Funding

As a community theater, you probably rely a lot on donations and other funding from the local community. Running a club texting campaign helps you to bring in a larger number of donations. During your fundraising drives, text your subscribers asking for a donation. Additionally, add a texting CTA to your donation pleas on your playbills and other advertisements.

You can set it up so that they only have to text a keyword to a particular number and automatically donate a certain amount of money, which is simple added to their phone bill. This is easy for the community, but it does have some additional work for theaters. Some theaters find it better to simply send a link to a donation page. This lets you receive more of the money, and your community can choose how much to give in one donation. Either way, you have the chance to easily increase your donations to help fund your next show.

Find Cast and Crew Members

A community theater only thrives when it has the involvement of the local community, especially if you rely on volunteers for some or all of your cast and crew members. Club texting also helps you to increase the impact of your casting call. It can likewise be added to your advertisements as a way for interested people to easily and quickly get in touch with you as soon as they see the casting call. You also can have a group of people in your texting subscribers who have helped or expressed interest in the past to whom you also send an invitation for casting calls or other volunteer opportunities.

Reminders About Events

Increase your audience numbers by texting reminders about your shows

Text messages are typically opened within just a few minutes of receipt. This is why they are the perfect avenue for sending out reminders to your audience and cast and crew. You might have promoted an event through several different avenues, including social media and email. However, the nature of these mediums typically requires that you post the information far enough in advance to feel confident your followers read it. With texting, you can send a reminder within 24 hours and know that your recipients have read it. This can help to increase the attendance at all your events, whether it is a show, a fundraising event or a casting call.

Club texting is a versatile marketing and communication medium that has the power to greatly enhance the organization and communication of your community theater. It has a relatively low cost, making it easy to fit in most budgets, even those of a non-profit community theater. This makes it a cost-effective way to keep your volunteers and audience members apprised of your events, helping to keep your productions SRO.

Contact us to learn more about how texting can help your theater.

August 28, 2016

4 Creative SMS Marketing Messages to Boost Your Summertime Sales

As the temperature increases, some businesses start to see their sales take a dip. Conversely, those that specialize in summertime goods and services work hard to make their busy season get them through the rest of the year. Whether you rely on summertime sales or just are looking to bring in some extra business during the season, SMS marketing can help you to boost your sales. If you are starting a new campaign or just looking for a way to spice things up, try one or more of the following messages for a more successful summer.

Sizzling Sales

Use your texting campaign to promote your summertime sales

Sales are a great way to draw in business no matter what time of year. One way to increase awareness and interest is to create something that attracts the attention of your customers. To do this, play around with summer-based puns for your sales. This could be using terms such as sizzling sales or beat the heat. Incorporate this language into your SMS marketing messages to draw a crowd. For example, your message might read, "Beat the Heat with our 20 percent discount on summer clothing. Redeem in stores before August 15."

You can take this even further with text messaging to promote last minute deals that reflect the day's weather. Most people carry their phone with them everywhere, so you can feel confident they will see the text right away. When the weather calls for an abnormally hot day, tell people how coming into your business will help them to avoid the heat. If you are a restaurant, this could be a special limited-time offer on cooling foods, such as ice cream or specialty drinks. Movie theaters might advertise their air-conditioning, and retail stores might push certain summer items that help keep people cool.

Free Popsicles for the First 100 Customers

Free swag is another way to draw in a crowd, especially when it is available for a limited time. Take advantage of the hot days and offer something for free when they shop. It can be something inexpensive but fun, such as popsicles, or it can be an item related to your business, such as branded sunglasses, flip flops or a tote. Make this exclusive to your SMS marketing program for an enhanced effect. Your text might read, "Be one of the first 100 customers before noon on Monday and get your free sunglasses to sun in style this summer. Bring in this text to our stores today."

Summer Scavenger Hunt

Summer is a time when people spend more time outdoors, which often also involves spending time with friends and family members. Get people's attention by offering a summer-long scavenger hunt and motivate them to play with their friends and family members. This might include daily or weekly texts that take people from one clue to the next.

At each successful new location, they win something small, such as a new coupon. Then, anyone who reaches the end of the scavenger hunt around Labor Day is entered into a drawing for a larger prize. This might also facilitate discussion and competition among your customers, building a larger community. Your texts might read something like, "Click here for today's scavenger hunt clue. Successfully locate the item and receive a 10 percent coupon valid for this week."

Summer Solstice Party

Invite customers to a customer appreciation BBQ to celebrate a summer holiday

Whether at the beginning, middle or end of summer, attract customers through hosting a party. This might simply be a day of specials and exclusive sales and extended discounts or it might be a genuine customer appreciation party. Either way, attach it to a particular holiday in the summer. This might be one of the more traditional ones, such as the summer solstice, July 4th, Labor Day or Flag Day.

Alternatively, you can get more creative by choosing one of the lesser-known holidays, such as National Ice Cream Day or National Cheesecake Day. Your text would state something such as, "Come celebrate National Ice Cream Day with us and get a free scoop of ice cream with every purchase of $5 or more. Bring in this text for your treat."

These are just a few examples of how to get creative this summer to draw in customers with your SMS marketing campaign. Just remember to keep the content of your messages under 160 characters, exclusive to the medium, and of value to your audience, and don't forget a strong call to action.

Ready to see how one of these messages works with your campaign? Try ClubTexting for free.

July 22, 2016

Tips for Dynamite Customer Service with Group Texting

Incorporating texting into your marketing strategy is not just about finding ways to attract more customers through direct marketing; it is also about enhancing the entire customer experience. In today's market, it is very important to provide the best customer experience, since most customers shop based on emotions rather than price and other factors.

Providing dynamite customer service is one way that you can improve the customer experience, thereby increasing business. One way to do this is to use group texting in your customer service department. The majority of consumers prefer conducting customer service transactions through text than a voice call. To create a strong customer service campaign using your group texting program, utilize the following strategies.

Integrate Your Data

Integrate customer transaction data from in-store and online for better service

A strong customer service initiative knows as much about the customer as possible. Therefore, integrate your customer data across all your platforms, including your email, social media, and website. This allows your customer service department to know the relationship the customer has with the company and easily follow any history relevant to the current conversation. This streamlines the process so that even if a person communicates with you through different channels, you have the latest information.


When using group texting for customer service, it is important that you personalize the texts. This is easy when you create individualized texts in response to inquiries. It remains possible to provide some personalization when you send stock reply messages. The easiest way to do this is to simply add the person's name. This is easily done through a template, and it makes a huge difference for the person receiving the text.

Inform Consumers and Get Permission

Another important component of a dynamite customer service initiative is that you do not offend or frustrate the consumer. Therefore, you want to inform your customers about your group texting program and get permission before sending them any texts. When they buy something from you or sign up for your services, inform customers of the chance to receive transactional messages, appointment reminders, and other customer service communications via text. Also, let them know that they can text you with any problems, issues or inquiries.

Create Great Content

Well written texts with valuable content keep customers happy

No matter the purpose of the message, it is essential that you develop great content. It should be well written without any spelling or grammar arrows errors (just kidding). It is important to include all the relevant information, such as how to opt in and out of messages and where to go to find additional information within the text.

You only have 160 characters, so you must be concise. However, do not use "text speech" or abbreviations beyond standard abbreviations you might use elsewhere, such as for states. If you require additional space, it might be best to include a summary of the most important information in the text along with a link to further information.

Many of the same rules for customer service apply to group texting as they would any other forum. You want to be professional, polite, considerate and customer-minded. On top of that, take advantage of the features of text messaging for an even better forum for addressing your customer's needs.

Contact us to learn of more uses for text messaging beyond just customer service.

July 20, 2016

How Does Text Message Marketing Compare to Email and Social Media?

Trying to connect directly with users can be difficult. Part of that difficulty is discovering the right medium, whether email, social media or text message. With the increasing popularity of text message marketing the past few years, many companies have jumped on board while others are hesitant to try yet another marketing channel. The statistics, however, show that SMS marketing has the potential to boost your business and overtake both email and social media marketing as the best forum for reaching consumers.

The Impact of Email Marketing

Email is a common, and effective, way to communicate with customers

Although text messages debuted not long after email became commonplace for the average user, the use of email for marketing purposes caught on long before text message marketing. Today, almost every company has some sort of email communication with clients. However, this also means that email marketing has to deal with oversaturation, as well as the tons of SPAM emails a typical person receives on a daily basis.

As such, email marketing has between 28 and 33 percent open rate on average. The click through rate is between six and seven percent. Interestingly, campaigns that send more emails tend to see a gradual increase in their open rate during the life of their campaign.

Do People Respond to Social Media Marketing?

As social media took off, brands became excited about the personal connection they could facilitate with customers, as well as the free organic reach. Facebook consistently alters its Newsfeed algorithm, as do the other social media sites. This often diminishes what posts users actually see. This means you might not be getting the reach you think you are, since your fans most likely do not see 100 percent of your posts.

The organic reach for Facebook posts ranges between 2 percent and 47 percent. This number is largely influenced by the number of fans you have. If you have fewer than 1,000 followers on Facebook, then you most likely average about a 22 percent organic reach rate. However, if your company has more than 100,000 followers, the organic decreases significantly to around 6.6 percent.

Twitter has also been found to have a two percent organic reach, but the company advertises that it can connect with 30 percent of their followers each week, compared to five percent for Facebook. Other social media sites, including LinkedIn, Instagram, Pinterest and Google+, have similar reaches.

The Power of Text Message Marketing

Texting is a powerful medium for marketing and customer engagement

Text message marketing is the newest contender, and it has powerful statistics. It has a 98 percent open rate, with most people reaching the texts within just a few minutes of receipt. Coupons sent by text have a 10 percent higher redemption rate than email, and roughly 32 percent of subscribers respond to offers. It also has a high click through rate at 29 percent and has eight times the engagement rate of email marketing. These numbers demonstrate how powerful text message marketing is, surpassing the impact and reach of both email and social media marketing.

Although text message marketing offers you a better way to engage with consumers, the use of these different marketing channels does not have to be a competition. All three marketing channels work best when they are integrated into one larger marketing strategy. This allows you to benefit from the strengths that each of the channels provide while minimizing the weaknesses.

Ready to see how an SMS marketing campaign can boost your business more than email and social media? Try ClubTexting for free.

July 19, 2016

SMS Marketing for eCommerce: What You Need to Know for a Successful Campaign

As an eCommerce business, you may be thinking that email is the best way to communicate with your customers. However, more and more people are shopping online straight from their phones. Plus, they carry their phones around with them everywhere, making it easy for them to act on any advertisements they may see. Therefore, a strong SMS marketing campaign has a role in boosting business for eCommerce retailers, just as it does for any business. Following are just a few tips to help implement your campaign to get the most out of all the lucrative benefits of the marketing medium.

Create a Coupon That Entices

You only have 160 characters to get people to take action and redeem your offer

SMS marketing provides a key way to send out coupons and other deals, but it takes more than just telling your customers about the deal to get them to take action. With a text message, you only have 160 characters, so you need to make them count. It is best to use strong, action verbs and motivating language to provide a sense of urgency.

In addition to working on the right verbiage, you also need to determine the right discount or offer to provide. It should be a balance between a deal for your clients and one that does not reduce your profit margin too much.

Integrate Your Campaigns

Although SMS marketing provides benefits even when used as a stand-alone marketing channel, you get even more of the benefits when used as part of an integrated marketing strategy. Text messages make for one of the best calls to action for any type pf advertisements, including print ads, flyers, billboards, television ads and radio spots. They also play a role in your digital ads, social media profiles, emails, and website. It does not take much to add a keyword and number to all your marketing collateral.

People carry their phones with them everywhere and rarely have them further than an arm's length away. As soon as they see the ad, they can take immediate action before they change their mind or forget. This strengthens the impact of your advertising campaign while barely increasing your expenditure.

Make It Easy to Shop

It is important to make it easy for people to shop right from their phones

More and more people use their cell phones in lieu of a personal computer, and mobile commerce makes up 30 percent of eCommerce business in the U.S. Even those who spend a lot of time on a computer still use their mobile phones for online shopping. As an eCommerce business, you want to be sure that you make it easy for your customers to shop on all platforms, including mobile platforms. With SMS marketing, you can send out digital coupons and make it easy for your customers to redeem them. Within the message, include a link for redemption that sends customers to your mobile shopping site so they can buy your products right there and then.

Don't Target Smartphones Only

Although you want to make it easy for customers to shop directly from the text message, you do not want to only target smartphones. The number of people who own a smartphone continually increases, with the current saturation at about 64 percent. Those who own an SMS enabled cell phone is much higher, at over 90 percent of the American adult population. Therefore, you have a chance to target a much wider audience if you create a message that also appeals to those who might not have a smartphone or shop online. You can do this by including an easy to follow way to redeem the coupon online even if they do not click on the link.

Take Advantage of Immediate Open Rates

One of the most lucrative benefits of SMS marketing is its extremely high open rate, which is at about 98 percent. Almost all of those are read within just a few minutes of receipt. This works well for businesses that wish to send out time-sensitive texts and promotions. Leverage this by sending special and exclusive flash sales and limited-time offers that are only good for that day only. People will be more motivated to take immediate action because the deal expires soon.

Provide Enhanced Transactional Messages and Other Customer Service

Let customers know their package is on the way

Text messages are a versatile component for your eCommerce business to use. Not only do they work as a way to send out coupons or provide an easy CTA, but they also work as an avenue for transactional and other customer service messages. When someone buys an item, send the receipt through text rather than email. Do the same when the package is sent and delivered. Due to the previously mentioned high open rate, you can feel confident that your customers remain well aware of the status of their purchase.

SMS marketing works well for any business, including eCommerce retailers. When you develop your strategy, be sure to create messages that are unique to the medium and provide something of value to your subscribers to keep customers engaged and coming back for more.

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