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February 18, 2015

3 Reasons Mass Texting Beats Email Marketing


Mass texting beats email marketing in a few different ways.

Things are very different than they were just a decade ago. Mobile technology and the Internet have made it easier than ever for us to communicate with one another. These tools have also opened up many new doors for business owners interested in connecting with their target audience. But is one approach to marketing more effective than another? A quick look at the data shows that mass texting beats email marketing in a few different ways. Here are three reasons to consider mass texting over email for your upcoming advertising efforts.

Mass Texting Campaigns Have Higher Open Rates

Did you know that the average open rate for an email campaign is only around 22 percent? That means if you're relying on email marketing alone to reach your audience, nearly 80 percent of your customers may be missing your message. By comparison, text messages have an open rate that is closing in on 100 percent. The latest data suggests that 98 percent of texts are opened. Both marketing approaches require that your customers opt-in somehow to receive communications from your business. Wouldn't you rather allocate some of your marketing spend to reach almost all of your audience rather than just a small portion?

Recipients Are More Likely to Click-through

Not only are mass texting campaigns more well-received by potential customers than email, your recipients are also more likely to take action. Text messages are fast-paced by nature, an immediate form of communication designed to elicit a quick response. Emails often sit in a customers' inbox for a while before they are opened. The fast-paced nature of mass texting works in favor of businesses sharing compelling calls to action with recipients. A recent survey by FunMobility suggests that approximately 36 percent of mobile customers take further action upon receiving a text message from a business. Email click-through rates average around 3.2 percent, according to recent data from MailChimp.

The Audience is Larger

There are more mobile subscriptions than there are people in the world, and mobile users are more attached to their phones than ever before. If you are interested in a large audience, mass texting is a relatively inexpensive and easy way to do it. This is true whether your customers are located in a remote corner of the world or just down the road from your business. While there may be more email addresses than mobile subscriptions, it's worth noting that your audience is more likely to actually read texts from your business. This makes your overall mobile audience is much larger than your email audience.


Mass texting allows you to reach more customers than email marketing alone.

While many business owners may be happy with the results of their email marketing efforts, a mass texting campaign represents and important opportunity. If you want to get your message across, get your customers to take action, and connect with a larger audience, consider exploring text marketing for your business. A well though-out mass texting campaign can help you increase your sales. Try ClubTexting for free today - your customers are waiting to hear from you!

February 16, 2015

How Much Can You Say in 160 Characters? A Lot...


A short, well-crafted text message is an effective way to get your customers' attention.

What is 160 characters long and interesting to your customers? The answer is an effective SMS message. The key word here is effective because it is possible to send an SMS message that's longer than 160 characters. But in many cases, it's better to keep things brief. While 160 characters may not seem like enough space to get your message across, it can be if you take the time to develop an effective campaign and call to action. Here are a few reasons why keeping your text marketing communications short is important.

It Can Help You Reduce Your Marketing Costs

As compared with other forms of marketing, SMS messages are a relatively inexpensive way to reach your audience. But if you are interested in staying on budget, one way to do so is to limit your messages to 160 characters. There are two reasons why this is beneficial for your business. The first is that you can avoid the added cost of sending multiple messages to your customers in order to alert them of your campaign. The second is that more customers are likely to read your message, which can result in more sales for your business. Not only are you saving money, there's also the added potential to drive more sales.

You'll Reach More Customers

Today's customers have a short attention span. If you are not getting your point across in the first 160 character SMS message to your audience, you may be missing out on reaching potential customers. Your first message needs to be something compelling so that your audience feels like they must opt-in to receive more communications from your company. Unless your campaign is engaging from the get-go, mobile users may be inclined to ignore your messages.

Your Calls to Action Won't Go Unnoticed

Chances are you want your mobile audience to take action, or it's likely you wouldn't be exploring SMS marketing for your business. Whether you are interested in alerting potential customers of a new product, offering a special discount, or enticing them with a free gift, you want to make sure your recipients understand the campaign objective and take the appropriate next step. By keeping your messages short and direct, you are forcing yourself to make your call to action a priority. Rather than trying to get your point across in multiple SMS messages, spend the time writing a quick text with a compelling CTA. This way, your calls to action will be in the spotlight, and they won't go unnoticed by your audience.


When it comes to SMS marketing, it's a good idea to keep your texts short.

There's no scientific reason for the 160 character limit imposed on SMS messages. It was actually arbitrarily decided by a technology developer during the earliest days of the concept. But there are a few good reasons to abide by it when launching a text marketing campaign for your business. Staying under this limit can help you reduce your marketing costs, connect with more customers, and get your audience to take action. If you are interested in getting started with a text marketing effort for your business, try ClubTexting for free today!

February 12, 2015

3 Reasons SMS is so Important in Schools


Mass SMS can help you share important messages with your students quickly.

Does your school have a no text messaging allowed rule in place? It may be time to reconsider! Mass SMS is an effective marketing tool for businesses, but it's also a practical method of communication that can be used in other contexts. In recent years, many schools have been using mass texting to share important announcements with teachers, students, staff members, and parents. If you are an education administrator that's been considering mass SMS as a communications tool for your school, here are three reasons why it is so important.

Mass SMS is Effective

Smartphones are popular with teenagers as well as adults, and texting has become a prevalent means of communication in recent years. This has two important implications for you as a school administrator. The first is that parents, teachers, staff, and students are likely to own or have access to a mobile phone. The second is that they are probably using it to send and receive text messages regularly. This means that if you are interested in reaching a specific audience, mass SMS is an effective channel for getting your message across. Imagine being able to share an important message with everyone connected to your school in a matter of seconds. Mass SMS is a simple, effective, and inexpensive communication tool.

It Can Be Used In Many Ways

Are you interested in opening up the lines of communication among staff members at your school? Or perhaps you are hoping to use mass SMS to share important announcements with parents of your students? No matter what your communications goals are for the school year, mass SMS can help you achieve them. If you'd like to use texting as a tool to create more collaborative working relationships among your teachers, you can do it. If parent/teacher conferences have been poorly attended in the past, a well-crafted mass SMS campaign can help you increase parent participation. Mass SMS can also be used to connect with your students and share important school announcements.

It's Useful in Emergency Situations

While it isn't something any school administrator wants to think about, emergency situations have occurred at schools around the country. We often hear media reports of terrible situations like bomb threats and school shootings. In the event that a potentially life threatening situation occurred at your school, do you have an effective means of notifying people in order to protect them from harm? Mass SMS can provide an effective vehicle for notifying your students, staff members, and parents about potentially harmful situations quickly. In this way, this unique communication tool can actually be a life saver.


Consider using mass SMS as a communications tool for your teachers.

Mass SMS isn't just a business marketing tool. It's a practical way of sharing important messages with large audiences. Mass SMS can be used to transmit school-wide announcements with parents, alert students of potential emergencies and threats, and improve communication and collaboration among staff members. If you are interested in exploring mass SMS for your school, try ClubTexting for free today.

February 05, 2015

Will Apps Give Way to More Text Marketing


Entertainment apps are among the most popular downloads among consumers.

It's no secret that the mobile app market has exploded in recent years. In 2013, Apple announced that there were over a million applications available for download in iTunes. Many of these apps are paid apps and the market is expected to tip the scales at $77 billion by 2017. That's a lot of downloads.

Though many businesses have been developing branded mobile apps in recent years, data suggests that most consumers aren't particularly interested in downloading enterprise applications. The bulk of downloads are for entertainment. This piece of data has important implications for businesses interested in reaching new customers through mobile. Instead of relying solely on a branded application for potential customers to download, a better strategy may be to focus on an integrated approach or scrap the app idea altogether. Here's why many businesses are choosing text marketing after experimenting with mobile apps.

Entertainment Apps Reign Supreme
Recent data suggests that the most popular mobile apps are games. Nearly 22 percent of overall app downloads last year fell under this particular category. Business related mobile apps represented just 9.9 percent of total downloads. While mobile owners are using their devices to engage with businesses, they aren't necessarily doing it through branded mobile apps. Channels like social media and text messaging are popular among consumers interested in connecting with their favorite brands.

Personalized Marketing via Text

One of the reasons why many companies prefer to use text message marketing to reach their audience is because of the personalization factor. Instead of giving users a standard experience such as what they'd get from a mobile app, businesses can craft a text marketing campaign that allows users to opt-in for specific information. Companies have the option of customizing campaigns via geographic location, or tapping into data about subscribers' previous purchases to deliver highly relevant and customized offers. Businesses are realizing that in order to get their message heard above the noise, they need to focus on personalization with their mobile marketing efforts.

Text Messaging Costs Less

Developing a mobile application can be costly for businesses, and the return on the investment may not be worth the money the app costs to create. Many companies are choosing to use text marketing instead of app development because it costs less overall. Text messages are also a reliable means of reaching a large, global audience, whether you're interested in connecting with current clients, potential customers, or your employees.


There are over a million apps available for download today.

In 2015, text messaging as a means of communication will continue to grow in popularity. Companies looking for the best return on their marketing efforts should consider adding text marketing to their advertising toolkit. Campaigns can be personalized easily and texting is an inexpensive and reliable way to reach potential customers. If you are interested in exploring how you can use mobile for your business, shift your focus away from mobile apps and towards text marketing. It's a tried and true approach that works. Get started with your own campaign and try ClubTexting for free today.

February 03, 2015

Shocker! Millennials Really Respond to Text Messages


Text message marketing can help your business connect with more Millennials.

We've got some big news! Consumers in the 18-34 year age demographic are in love with their smartphones. While this may come as no surprise to companies that are using text message marketing to reach a Millennial audience, some businesses have yet to embrace the power of mobile in 2015. If your company hasn't added mobile to its marketing toolkit, you could be missing out on reaching potential customers. Here are some important things to note about text message marketing and reaching Millennial consumers.

Millennials and Smartphone Usage

The 18-34 year age demographic is a large and growing customer segment. This particular audience is among the most connected consumers in the world. They love their smartphones, and rarely leave home without them, which is why it makes sense for businesses to try and reach this particular audience via mobile marketing. Recent data suggests that a staggering 85 percent of Millennials in the United States own a smartphone. In terms of overall numbers, that's a potential audience of over 66 million people. Companies tapping into the power of mobile to reach this important customer segment are seeing valuable returns on their investment.

Why Text Message Marketing Works

Text messaging has become an increasingly prevalent means of communication over the past decade. Texts are a quick and effective way to send simple messages, and it's usually quicker to text someone than it is to make a phone call. From a business marketing perspective, the fast-paced nature of texts works in a company's favor. 90 percent of texts are read within a few moments of receipt, and mobile users have become more receptive to receiving marketing messages via text as long as they are timely and relevant. It's also worth noting that overall open rates for text messages are close to 100 percent. If you can encourage customers to subscribe to receive your messages, you can be sure that they are opening and reading what you send.

What Kind of Response You Can Expect

It can be challenging to gauge what kind of response you'll get from your text message marketing campaign. It depends on a few factors, including the size of your subscriber list and how many people opt-in to receive communications from your business. While there are some uncertainties, there's a wealth of potential that comes along with using text message marketing to reach a Millennial audience. Not only are you connecting with your audience through a channel that they are using frequently, there's also an opportunity to reach a large number of 18-34 year old consumers.


It's no surprise that Millennials are attached to their smartphones.

While it may come as no surprise that Millennials are using their smartphones and responding to texts, many businesses haven't begun using mobile as a tool to reach this key customer segment. Given the latent potential associated with text message marketing, there's no better time than now to add it to your business advertising toolkit. If you are interested in launching a text message marketing campaign for your business, try ClubTexting for free today!

January 30, 2015

How to Use Social and Text Message Marketing Together


Text message marketing can help you connect with more customers this year. Photo credits: danielfoster.

You know the old saying, "Don't put all your eggs in one basket." When it comes to marketing, it certainly holds true. While you may be reaching some customers by focusing your marketing efforts on one channel, an integrated marketing strategy can help you attract more patrons to your business this year. If you're already using social media or mobile marketing to reach your target audience, you're off to a good start. Here's how to use the two channels together in order to maximize the impact of your marketing campaigns.

Learn More About Which Social Networks Are Popular with Your Audience

Before you jump into social media, it's important to find out which sites are most popular with your audience. To gather the information you need, you can either talk to your customers informally while they are hanging out at your club or restaurant or conduct a formal customer survey about social networking behaviors. This is an important step in the marketing process. After all, you wouldn't want to waste your time sharing content on a social networking site that's unpopular with your target audience.

Use Social Media for Networking

After you've determined where your customers are spending time online; it's time to get started with social media! Create an account for your business and share some interesting content. Rather than using social networks exclusively for promotional purposes, consider engaging your customers in a dialog. Creating an interesting, fun social media presence will help draw attention to your business. Remember, social media is the new word-of-mouth, so it's important to add some personality to your social networking presence in order to maximize your return.

Get Started with Text Marketing to Share Special Promotions

Social media and text message marketing can complement each other very well if businesses use these channels correctly. Many businesses use social media to not only engage with customers, but to collect important information about their audience. Demographic data such as age, sex, location, and interests collected through your business social media profiles can be used to create more personalized text message marketing campaigns. There's a lot of buzz about personalization in the mobile marketing industry today, and there's a good reason for it. Personalized marketing campaigns help businesses stand out with their target customers. If you are interested in developing a more effective text message marketing effort, taking a look at your businesses' social media profiles can help you personalize your campaigns.


Use social media and text marketing together to broaden your reach with potential customers. Photo credits: peterras.

Taking an integrated approach to your business marketing efforts can help you reach a larger audience. Before you get started with social media, make sure to find out which channels will be the most impactful for your business. Once you've determined which social networks your customers are using most frequently, start engaging with them on these platforms. Use text message marketing to share information about special promotions and complement your social media marketing efforts. If you are interested in launching a text message marketing campaign for your business, try ClubTexting for free today!

January 27, 2015

4 Ways to Fill Your Nightclub's Dancefloor in 2015


Make your club the hottest spot in town this year. Photo credits: whiskeytango.

It's a new year, and it's time to take things up a notch to attract new patrons to your nightclub. Whether you've recently opened your establishment or are simply interested in making some changes to your business to connect with new customers, there are a number of things you can do to fill your nightclub's dance floor in 2015. Here are four approaches you can take to make your business the hottest party spot in town.

Find out What Your Customers Want

The best way to make your business more customer-friendly is to connect with your target audience. Ask your customers what they'd like to see from your business this year. You can conduct an informal or formal market research campaign to collect their feedback. Consider asking about your food and drink menus, music, and general nightclub atmosphere. Use the input you gather from your audience to make improvements to your business in the new year.

Get the Word out on Social Media

If you are interested in attracting a younger audience to your nightclub this year, consider getting started with social media marketing. Social networking is the new word-of-mouth marketing. Spend some time learning more about which social media sites are most popular among your audience, and create a profile. Add links to your social media profiles to your print marketing materials and your menus. This will help you establish a following of existing customers. Use this channel to share special promotions with your customers and engage them in conversation.

Introduce Themed Nights

One way to set your nightclub apart from others nearby is to introduce themed nights. For example, you may want to have a designated ladies night each week where female club goers receive a special discount, or a singles night where those who are unattached can come and mingle. Themed nights can add an element of fun to your establishment, and that element of fun is what's going to help fill up your dance floor this year.

Use Text Marketing to Reach New Customers

Another effective way to connect with a younger audience is through text message marketing. Younger consumers communicate via text message more frequently than traditional phone calls. As consumers have become more connected to their mobile devices, they've become more open minded about connecting with businesses through their smartphones. Consider working with a mobile developer to create a text marketing campaign for your business. If you want to make the most of your first campaign, entice customers to opt-in to receive communications from your business with a special promotion. Develop an offer that potential customers simply cannot refuse, and your business will be booming before you know it.


Pack your dance floor this year by revamping your marketing. Photo credits: kalooz.

If you're interested in getting new customers through the door this year, there are several approaches you can take to accomplish your goals. Consider talking to your customers, embracing social media, introducing themed nights, and exploring text message marketing to reach your audience. Get started with your first text marketing campaign and try Club Texting for free today. New patrons will be filling up your dance floor in no time!

January 21, 2015

4 Ways to Improve Your Marketing in 2015


Attract new customers with some fresh marketing campaigns this new year.

The new year is a great opportunity for a fresh start. This is true for both individuals and businesses. If your marketing efforts were less impactful than you'd hoped, it's time to step up your game in 2015. Whether you're interested in reaching a new audience or reconnect with existing customers this year, there are a number of approaches you can take that will help you achieve your business goals. Here are four ways to improve your marketing in 2015.

Revisit Past Campaigns

The best way to create more effective marketing campaigns is to learn from past successes and failures. Take a look back at some of your previous promotions, and spend some time trying to identify common elements. For example, are particular deals more appealing to your customers than others? Did timing play a role in campaign success? Is one marketing channel more impactful than another? Revisiting past efforts is the first step towards developing more effective campaigns this year.

Talk to Your Customers

One of the best ways to find out what your customers want from your business is to ask them. Conducting some formal and informal market research can help improve your marketing efforts this year. Talk to your customers when they visit your business, ask them what types of promotions grab their attention, if there are ways you can improve your food and drink menu, and how you can enhance their experience in 2015. Use the information you gather to map out your marketing plans.

Explore New Channels for Promotion

If your marketing efforts left something to be desired in 2014, it may be worth exploring new channels for promotion. Sometimes it's not your promotions themselves that are the issue; it's that you aren't choosing the best avenues to share information with your customers. This year, consider trying something different like a text message marketing campaign. Well-crafted text campaigns have high open rates and are an effective way to reach your customers.

Pay Attention to the Results

Are you tracking the results of your marketing efforts closely? If not, it's time to start. The best way for you to determine whether a marketing campaign is effective or not is to track the response from your customers. How you track this data depends on the channel you're using to reach your target audience. For example, if you launch an ad campaign online, there are platforms that allow you to monitor your click through rates. Paying attention to the results of your ongoing marketing efforts can help you create better campaigns.


Get people talking about your business in 2015.

It's time to refresh your marketing efforts and reach more customers this year. If you're interested in taking things up a notch in 2015, start by revisiting past efforts, talking to your customers, expanding your marketing horizons via new channels, and paying attention to campaign results. These four steps can help you achieve your business goals this year. Click here to learn more about how you can reach new customers with your marketing campaigns today!

January 18, 2015

How Mass Texting Can Make Your Super Bowl Event a Winner


Super Bowl Sunday is a popular time to socialize with friends.

Super Bowl is a big deal in the world of sports. A record-breaking 111 million people tuned in to last year's matchup between the Broncos and the Ravens. Sports fans plan parties at home and search for the best bars and clubs in town to enjoy the game. If you are interested in attracting more patrons to your business for this year's big game, there are a number of approaches you can take. Among the most effective is creating a mass texting campaign to grab the attention of local consumers. Here's how mass texting can make your Super Bowl event a winner.

Raising Awareness about Your Event Quickly

February is approaching fast! New Years is over and the next big social event for many people is the Super Bowl. Many bars and clubs have already begun marketing their businesses leading up to the big game. Potential customers are mapping out their monthly calendars and thinking about their Super Bowl plans. If you feel like you're a little behind with your marketing efforts, a mass texting campaign can help you get ahead of the game again. Long code text marketing campaigns can be set up quickly, and mass texting is an effective way to raise awareness about your business in time for the Super Bowl. Recent data estimates that text messages have a 98 percent open rate. Mass texting represents a huge opportunity for your business.

Sharing Information about Special Promotions

Many bar and club owners choose to run exclusive promotions related to the Super Bowl. Perhaps you're planning to offer customers a discount or your business has a special menu featuring delectable game day appetizers. Consider using mass texting as a channel to share information about any specials you're having in honor of the big game. Many potential customers have a hard time resisting a good deal, and a well-crafted text marketing campaign can help you attract their attention as the Super Bowl approaches.

Ongoing Benefits of Mass Texting

Not only is mass texting an effective way to connect with mobile users before game time, it can also be used as a tool to improve customer loyalty for the long haul. Once potential patrons opt-in to receive communications from your business, you can connect with them over time to share information about promotions, new menu items, etc. Mass texting is a great way to raise awareness about your business and keep customers coming back again and again.


Make this year's Super Bowl Sunday a smash hit at your club or bar.

If you're interested in attracting more customers to your business for the Super Bowl this year, mass texting is an effective way to do it. Long code mass texting campaigns can be created quickly and used to transmit information about special game day promotions your business is offering. Open rates for text campaigns are high, especially when you're providing an enticing incentive for your audience. Text message marketing can also be used to improve customer loyalty over time. If you're interested in launching a mass texting campaign to reach new patrons ahead of game day, try ClubTexting for free!

January 12, 2015

Email and Texting: Your Marketing 1-2 Punch


Text message marketing can be used to share time sensitive information with potential customers.

Many businesses experience success by engaging with consumers through multiple channels. Thanks to technology, the options for connecting with your audience through your marketing efforts are almost endless. But email and texting are two of the most popular ways that brands interact with their customers. If you are interested in taking your marketing efforts up a notch in the coming year, you may want to consider adding these tools business marketing toolkit. Email and text marketing are effective, and if campaigns are done correctly, these particular channels complement each other quite well. Here's how you can create a marketing 1-2 punch with your email and text message marketing efforts.

Email Is One of the Most Trusted Forms of Communication

People have been communicating via email since the Internet's earliest days, so it makes sense that this channel would be among the most trusted forms of communication. Many consumers prefer to interact with brands via email. Recent data suggests that 64 percent of email users report being receptive to business marketing messages in their inboxes, and 50 percent say that they prefer to receive email notifications about special promotions from companies. Despite being a trusted form of communication, it's worth noting that email open rates tend to be low as compared with text message open rates.

Open Rates for Text Messages Are Higher Than Email

One of the biggest benefits of using text message marketing in addition to your email campaigns is that open rates for text messages tend to be much higher than email. If a customer opts in to receive text communications from your business, open rates for messages may be as high as 98 percent. Email open rates average just 20 percent, but that's not to say the channel isn't effective. Think of it this way, if your subscription list has 10000 members; your email has the potential to reach 2000 people. By the same token, you may be able to reach 9800 of those subscribers via text.

Email and Text Message Marketing Are Complementary

Many businesses choose to use email and text message marketing in conjunction with one another because they are complementary tools. The two channels allow for vastly different types of communication. Email can be used as an ongoing tool to share evergreen information about your business in an effort to build customer loyalty, while texts can be used to transmit time sensitive data about things like flash deals, special promotions, and appointment reminders. Email messages don't convey the same sense of urgency that text message communications carry, and the information that you share with your customers will likely vary.


Email is a tried and true means of cultivating ongoing business relationships with customers.

If you're interested in reaching a new audience or improving customer loyalty this year, consider using email and text message marketing to share information with potential patrons. Email is a tried and true form of communication which can be used to build ongoing relationships with your customers, and a well-crafted text message campaign can be used to pique their interest around time-sensitive deals and promotions. Start improving your marketing initiatives for the coming year, and try ClubTexting for free today!