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January 30, 2015

How to Use Social and Text Message Marketing Together


Text message marketing can help you connect with more customers this year. Photo credits: danielfoster.

You know the old saying, "Don't put all your eggs in one basket." When it comes to marketing, it certainly holds true. While you may be reaching some customers by focusing your marketing efforts on one channel, an integrated marketing strategy can help you attract more patrons to your business this year. If you're already using social media or mobile marketing to reach your target audience, you're off to a good start. Here's how to use the two channels together in order to maximize the impact of your marketing campaigns.

Learn More About Which Social Networks Are Popular with Your Audience

Before you jump into social media, it's important to find out which sites are most popular with your audience. To gather the information you need, you can either talk to your customers informally while they are hanging out at your club or restaurant or conduct a formal customer survey about social networking behaviors. This is an important step in the marketing process. After all, you wouldn't want to waste your time sharing content on a social networking site that's unpopular with your target audience.

Use Social Media for Networking

After you've determined where your customers are spending time online; it's time to get started with social media! Create an account for your business and share some interesting content. Rather than using social networks exclusively for promotional purposes, consider engaging your customers in a dialog. Creating an interesting, fun social media presence will help draw attention to your business. Remember, social media is the new word-of-mouth, so it's important to add some personality to your social networking presence in order to maximize your return.

Get Started with Text Marketing to Share Special Promotions

Social media and text message marketing can complement each other very well if businesses use these channels correctly. Many businesses use social media to not only engage with customers, but to collect important information about their audience. Demographic data such as age, sex, location, and interests collected through your business social media profiles can be used to create more personalized text message marketing campaigns. There's a lot of buzz about personalization in the mobile marketing industry today, and there's a good reason for it. Personalized marketing campaigns help businesses stand out with their target customers. If you are interested in developing a more effective text message marketing effort, taking a look at your businesses' social media profiles can help you personalize your campaigns.


Use social media and text marketing together to broaden your reach with potential customers. Photo credits: peterras.

Taking an integrated approach to your business marketing efforts can help you reach a larger audience. Before you get started with social media, make sure to find out which channels will be the most impactful for your business. Once you've determined which social networks your customers are using most frequently, start engaging with them on these platforms. Use text message marketing to share information about special promotions and complement your social media marketing efforts. If you are interested in launching a text message marketing campaign for your business, try ClubTexting for free today!

January 27, 2015

4 Ways to Fill Your Nightclub's Dancefloor in 2015


Make your club the hottest spot in town this year. Photo credits: whiskeytango.

It's a new year, and it's time to take things up a notch to attract new patrons to your nightclub. Whether you've recently opened your establishment or are simply interested in making some changes to your business to connect with new customers, there are a number of things you can do to fill your nightclub's dance floor in 2015. Here are four approaches you can take to make your business the hottest party spot in town.

Find out What Your Customers Want

The best way to make your business more customer-friendly is to connect with your target audience. Ask your customers what they'd like to see from your business this year. You can conduct an informal or formal market research campaign to collect their feedback. Consider asking about your food and drink menus, music, and general nightclub atmosphere. Use the input you gather from your audience to make improvements to your business in the new year.

Get the Word out on Social Media

If you are interested in attracting a younger audience to your nightclub this year, consider getting started with social media marketing. Social networking is the new word-of-mouth marketing. Spend some time learning more about which social media sites are most popular among your audience, and create a profile. Add links to your social media profiles to your print marketing materials and your menus. This will help you establish a following of existing customers. Use this channel to share special promotions with your customers and engage them in conversation.

Introduce Themed Nights

One way to set your nightclub apart from others nearby is to introduce themed nights. For example, you may want to have a designated ladies night each week where female club goers receive a special discount, or a singles night where those who are unattached can come and mingle. Themed nights can add an element of fun to your establishment, and that element of fun is what's going to help fill up your dance floor this year.

Use Text Marketing to Reach New Customers

Another effective way to connect with a younger audience is through text message marketing. Younger consumers communicate via text message more frequently than traditional phone calls. As consumers have become more connected to their mobile devices, they've become more open minded about connecting with businesses through their smartphones. Consider working with a mobile developer to create a text marketing campaign for your business. If you want to make the most of your first campaign, entice customers to opt-in to receive communications from your business with a special promotion. Develop an offer that potential customers simply cannot refuse, and your business will be booming before you know it.


Pack your dance floor this year by revamping your marketing. Photo credits: kalooz.

If you're interested in getting new customers through the door this year, there are several approaches you can take to accomplish your goals. Consider talking to your customers, embracing social media, introducing themed nights, and exploring text message marketing to reach your audience. Get started with your first text marketing campaign and try Club Texting for free today. New patrons will be filling up your dance floor in no time!

January 21, 2015

4 Ways to Improve Your Marketing in 2015


Attract new customers with some fresh marketing campaigns this new year.

The new year is a great opportunity for a fresh start. This is true for both individuals and businesses. If your marketing efforts were less impactful than you'd hoped, it's time to step up your game in 2015. Whether you're interested in reaching a new audience or reconnect with existing customers this year, there are a number of approaches you can take that will help you achieve your business goals. Here are four ways to improve your marketing in 2015.

Revisit Past Campaigns

The best way to create more effective marketing campaigns is to learn from past successes and failures. Take a look back at some of your previous promotions, and spend some time trying to identify common elements. For example, are particular deals more appealing to your customers than others? Did timing play a role in campaign success? Is one marketing channel more impactful than another? Revisiting past efforts is the first step towards developing more effective campaigns this year.

Talk to Your Customers

One of the best ways to find out what your customers want from your business is to ask them. Conducting some formal and informal market research can help improve your marketing efforts this year. Talk to your customers when they visit your business, ask them what types of promotions grab their attention, if there are ways you can improve your food and drink menu, and how you can enhance their experience in 2015. Use the information you gather to map out your marketing plans.

Explore New Channels for Promotion

If your marketing efforts left something to be desired in 2014, it may be worth exploring new channels for promotion. Sometimes it's not your promotions themselves that are the issue; it's that you aren't choosing the best avenues to share information with your customers. This year, consider trying something different like a text message marketing campaign. Well-crafted text campaigns have high open rates and are an effective way to reach your customers.

Pay Attention to the Results

Are you tracking the results of your marketing efforts closely? If not, it's time to start. The best way for you to determine whether a marketing campaign is effective or not is to track the response from your customers. How you track this data depends on the channel you're using to reach your target audience. For example, if you launch an ad campaign online, there are platforms that allow you to monitor your click through rates. Paying attention to the results of your ongoing marketing efforts can help you create better campaigns.


Get people talking about your business in 2015.

It's time to refresh your marketing efforts and reach more customers this year. If you're interested in taking things up a notch in 2015, start by revisiting past efforts, talking to your customers, expanding your marketing horizons via new channels, and paying attention to campaign results. These four steps can help you achieve your business goals this year. Click here to learn more about how you can reach new customers with your marketing campaigns today!

January 18, 2015

How Mass Texting Can Make Your Super Bowl Event a Winner


Super Bowl Sunday is a popular time to socialize with friends.

Super Bowl is a big deal in the world of sports. A record-breaking 111 million people tuned in to last year's matchup between the Broncos and the Ravens. Sports fans plan parties at home and search for the best bars and clubs in town to enjoy the game. If you are interested in attracting more patrons to your business for this year's big game, there are a number of approaches you can take. Among the most effective is creating a mass texting campaign to grab the attention of local consumers. Here's how mass texting can make your Super Bowl event a winner.

Raising Awareness about Your Event Quickly

February is approaching fast! New Years is over and the next big social event for many people is the Super Bowl. Many bars and clubs have already begun marketing their businesses leading up to the big game. Potential customers are mapping out their monthly calendars and thinking about their Super Bowl plans. If you feel like you're a little behind with your marketing efforts, a mass texting campaign can help you get ahead of the game again. Long code text marketing campaigns can be set up quickly, and mass texting is an effective way to raise awareness about your business in time for the Super Bowl. Recent data estimates that text messages have a 98 percent open rate. Mass texting represents a huge opportunity for your business.

Sharing Information about Special Promotions

Many bar and club owners choose to run exclusive promotions related to the Super Bowl. Perhaps you're planning to offer customers a discount or your business has a special menu featuring delectable game day appetizers. Consider using mass texting as a channel to share information about any specials you're having in honor of the big game. Many potential customers have a hard time resisting a good deal, and a well-crafted text marketing campaign can help you attract their attention as the Super Bowl approaches.

Ongoing Benefits of Mass Texting

Not only is mass texting an effective way to connect with mobile users before game time, it can also be used as a tool to improve customer loyalty for the long haul. Once potential patrons opt-in to receive communications from your business, you can connect with them over time to share information about promotions, new menu items, etc. Mass texting is a great way to raise awareness about your business and keep customers coming back again and again.


Make this year's Super Bowl Sunday a smash hit at your club or bar.

If you're interested in attracting more customers to your business for the Super Bowl this year, mass texting is an effective way to do it. Long code mass texting campaigns can be created quickly and used to transmit information about special game day promotions your business is offering. Open rates for text campaigns are high, especially when you're providing an enticing incentive for your audience. Text message marketing can also be used to improve customer loyalty over time. If you're interested in launching a mass texting campaign to reach new patrons ahead of game day, try ClubTexting for free!

January 12, 2015

Email and Texting: Your Marketing 1-2 Punch


Text message marketing can be used to share time sensitive information with potential customers.

Many businesses experience success by engaging with consumers through multiple channels. Thanks to technology, the options for connecting with your audience through your marketing efforts are almost endless. But email and texting are two of the most popular ways that brands interact with their customers. If you are interested in taking your marketing efforts up a notch in the coming year, you may want to consider adding these tools business marketing toolkit. Email and text marketing are effective, and if campaigns are done correctly, these particular channels complement each other quite well. Here's how you can create a marketing 1-2 punch with your email and text message marketing efforts.

Email Is One of the Most Trusted Forms of Communication

People have been communicating via email since the Internet's earliest days, so it makes sense that this channel would be among the most trusted forms of communication. Many consumers prefer to interact with brands via email. Recent data suggests that 64 percent of email users report being receptive to business marketing messages in their inboxes, and 50 percent say that they prefer to receive email notifications about special promotions from companies. Despite being a trusted form of communication, it's worth noting that email open rates tend to be low as compared with text message open rates.

Open Rates for Text Messages Are Higher Than Email

One of the biggest benefits of using text message marketing in addition to your email campaigns is that open rates for text messages tend to be much higher than email. If a customer opts in to receive text communications from your business, open rates for messages may be as high as 98 percent. Email open rates average just 20 percent, but that's not to say the channel isn't effective. Think of it this way, if your subscription list has 10000 members; your email has the potential to reach 2000 people. By the same token, you may be able to reach 9800 of those subscribers via text.

Email and Text Message Marketing Are Complementary

Many businesses choose to use email and text message marketing in conjunction with one another because they are complementary tools. The two channels allow for vastly different types of communication. Email can be used as an ongoing tool to share evergreen information about your business in an effort to build customer loyalty, while texts can be used to transmit time sensitive data about things like flash deals, special promotions, and appointment reminders. Email messages don't convey the same sense of urgency that text message communications carry, and the information that you share with your customers will likely vary.


Email is a tried and true means of cultivating ongoing business relationships with customers.

If you're interested in reaching a new audience or improving customer loyalty this year, consider using email and text message marketing to share information with potential patrons. Email is a tried and true form of communication which can be used to build ongoing relationships with your customers, and a well-crafted text message campaign can be used to pique their interest around time-sensitive deals and promotions. Start improving your marketing initiatives for the coming year, and try ClubTexting for free today!

January 09, 2015

Why Your Text Message Marketing Efforts Might Get Rejected


An effective text message marketing campaign can help you reach more customers.

Have you ever opted out of a text message marketing campaign? Chances are you have. Perhaps you opted out of receiving communications from another business because the messages came too frequently, or maybe the content simply wasn't relevant for you. If you are thinking about using text messaging to reach new customers for your business, it's important to learn from others' mistakes in order to increase your conversion rates. Here are three of the most common reasons that consumers reject text message marketing campaigns.

The content isn't relevant or helpful to them

One of the major reasons why potential customers opt out of text message marketing campaigns is because the content simply isn't relevant or helpful. Businesses may make the unfortunate mistake of targeting the wrong audience or excluding incentives from their text campaigns. It's important to remember that consumers are more likely to opt-in to campaigns that provide them with a special discount or incentive in exchange for their subscription. Taking the time to do some research ahead of your campaign can help you effectively target the right audience and come up with an enticing offer that your potential customers simply cannot refuse.

They are receiving too many messages

Message frequency is an important consideration with any text message marketing campaign. If you send too few messages, your campaign may not be as effective as it could be because your brand is unlikely to stand out among potential customers. Alternatively, if you distribute messages too frequently, recipients may become annoyed and choose to opt out of your campaign. A good rule of thumb is to make sure that every message you send creates value for your audience. Sometimes that means getting creative to come up with content that's helpful. Other times it means scaling back a little to exclude content which lacks substance.

The tone is inappropriate

Many potential customers choose to opt out of text message campaigns because of message tone. When it comes to text message marketing, your tone should be professional yet conversational. While you want to keep communications somewhat light, it's a good idea to avoid humor and colloquialisms when addressing potential customers. Coming across as too informal in your communications can cause your audience to reject your text message marketing campaign. Before you launch your campaign, think about how you'd speak with a customer on the phone and use that information as a guideline to develop a more effective text message marketing effort.


Maximize the return of your text message marketing campaigns by paying attention to message relevancy, frequency, and tone.

As with anything else in life, some marketing campaigns are more effective than others. Whether you're just getting started with text message marketing or simply want to improve your conversions, there are a number of things to think about. Potential customers may reject text message marketing campaigns if the content isn't relevant or helpful to them, if messages are sent too frequently, and if the tone is inappropriate. Use this information to help improve conversion rates on your next text marketing effort. If you're interested in reaching new customers via mobile, try ClubTexting for free today!

January 05, 2015

6 Ways to Reach Online Shoppers in 2015

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According to recent research from selz.com, online sales during the first quarter of 2014 were up 13% compared to the same period in 2013, and mobile ecommerce was up an impressive 35%. If anything like that growth happens again this year, 2015 looks set to be a record-breaking year for cyber shopping.

Knowing the numbers and taking advantage of them, however, are two different things. If you’ve never thought about sending a group sms message, or even considered how to go about encouraging people to opt in to a group sms text list, this year is a good time to look into the advantages of doing so. If you want to avoid getting left in the dust during 2015, check out some of these ideas for engaging digital shoppers this year: 

 

1) Dynamic Advertising

Canny fashion retailers are creating marketing campaigns which allow consumers to click through ads to gain access to the latest clothing collections. This may include browsing a brand’s entire catalog, viewing prices and watching embedded videos, but the only limitations to dynamic ads are your imagination. Dynamic clothing catalogs are also capable of automatically updating with new offers, so there’s no need to constantly adjust the interface. You can even include a link within the ads to encourage viewers to sign up for future group sms message alerts. These ads provide consumers with a window on your brand’s ethos, as well as an easy-to-use online shopping option. 

 

2) Apps

Mobile apps are an incredibly powerful tool for retailers, as more and more digital consumers rely on a good app to engage with brands. Good examples in the retail world include Victoria’s Secret, H&M and Kohl’s.

 

3) Sweepstakes

Running a sweepstakes on social media is a good way to keep consumers engaged in between shopping. Most people check their social media almost as often as they check their text messages; used in tandem with sending group sms messages to those who have opted in, a sweepstakes can keep the conversation going long after people have stopped thinking about your products. Plus, it’ll encourage more people to sign up for future group SMS message alerts. After all, who doesn’t want free stuff or big discounts?

 

4) Gift Guides

Online gift guides work brilliantly as a supplement to catalogs because so many people use their mobile devices to browse products prior to shopping. An attractive gift guide is one of the better uses of the oft-maligned QR code, so consider adding a QR code to your print ads, sending customers directly to a gift guide.

 

5) Content-Powered Commerce

Forrester Research coined the phrase ‘Two-Site Syndrome’ to describe a tendency for brands to use one site for engaging content - videos, industry information etc - and another to host the product catalog. The trouble with this approach is that it creates a disjointed user experience. So while it might seem easier to split your marketing content from your commercial interface, it’s better in the long run to create an integrated, one-site solution, where social media and blog posts serve the function of driving consumers to your catalog.

 

6) Geo-Targeting Technology

A retailer may wish to connect their online presence with their physical location via location-targeting tactics such as offering time-limited discount deals directly to mobile devices the moment it enters a retail store, or to customers who live (or travel) within a certain distance of the retailer. You can even send SMS to groups of people with the same shopping habits as soon as they find themselves nearby. Used in conjunction with mobile coupons and other text messaging strategies, geo-targeting promises to be one of the most powerful tools in the marketers arsenal this year. 

 

 

 

January 03, 2015

Latin America’s SMS Employment Boom

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Recruitment marketplace Emprego Ligado has been helping Brazilians find employment by the million, all thanks to the explosion in cellphone usage across Latin America. Backed since 2012 by a number of high profile investors, the firm has just won Series A funding from a new rash of venture capitalists. The funding - to the tune of $7 million - will be used for continental expansion. 

If Brazil is anything to go by, Emprego Ligado’s expansion across the region will prove fruitful. Founder Jacob Rosnbloom claims to have created more than 2 million interview opportunities for blue-collar workers during 2014; 18% of them were offered a job the first day they signed up. Even more crucially in a country where long commutes are commonplace, he has helped jobseekers find work closer to home (within an average of two and a half miles, according to Rosenbloom). The proximity of worker to workplace is helping companies and employees cut thousands in costs. 

The international expansion of Emprego Ligado is not indicative of a major shift in the company’s model, which asks users to upload resumes and filter job opportunities via text message. The process takes just a few minutes. By opening the recruitment process to citizens for whom the only connectivity tech they possess is a feature phone, Emprego Ligado has increased potential job matches ten fold. 

Rosenbloom is almost as passionate about his role in reducing commute times as he is helping people find jobs in the first place. “People will spend over 3 hours a day in traffic to get to the downtown area for work,” says Rosenbloom. His idea was to enable people to find work closer to home so they can “spend more time with their families, be more productive at work and stay longer in their jobs.”

By turning text messaging into a recruitment tool, Emprego Ligado has contributed to Latin America’s employment boom. In Brazil - where only 7.5% of the population has a data plan - such growth wouldn’t be possible without SMS. Millions of nationals have found gainful employment using the platform, and as they expand across Latin America, millions more hope to do the same.

December 25, 2014

3 Ways to Use Group Texting for the Holidays


The holidays are a great time to connect with customers. Photo credit: mgkmphotography

The holiday season is here and consumers are flocking to local malls, stores, and restaurants to find the perfect gifts for their loved ones. They are also relying on their phones more frequently to seek out the best possible deals nearby. As mobile has become a more prevalent communication tool, consumers have become accustomed to communicating with businesses via this important channel. If you haven't begun exploring mobile marketing to reach your customers, your company could be missing out. Here are three ways your business can use group texting to attract the attention of your target audience this holiday season.

Share Information about Special Events

The holiday season is a popular time for special events. Many establishments host an annual holiday party or have a New Year's Eve bash complete with a champagne toast at midnight. If your business is hosting a special event this holiday season, group texting can be a great way to get the word out to potential attendees. Whether you're interested in connecting with previous customers or reaching an entirely new audience, text message marketing can help you get people talking about your upcoming holiday party or New Year's bash. Partner with a mobile developer for your group texting campaign. There's still time to get the party started this season!

Transmit Exclusive Offers

Are you running any promotional campaigns during the holiday season? If so, group texting can be used to transmit exclusive offers to potential customers. Consumers are on the lookout for deals right now, so chances are they will be more open to receiving communications from your business. This is especially true if you're offering something that adds value for them. For example, if you're a restaurant owner that's interested in increasing your foot traffic, you may want to offer potential customers a free holiday-themed beverage in the spirit of the season. Group texting is a great way to share information about your holiday promotions.

Say Thank You and Send a Greeting

The holiday season is a time to be joyful and thankful. It's a great time of year to send your existing customers a friendly greeting and tell them how much you appreciate their ongoing business. Group texting can help you build customer loyalty during the holiday season and beyond. If you're interested in doing something nice for your repeat customers, a friendly greeting and thank you note is a wonderful gesture. You could even sweeten the deal by using group texting to provide them with a special discount to thank them for their business.


Add group texting to your marketing toolkit this holiday season. Photo credit: highwaysagency

Potential customers are open to communicating with businesses via their mobile devices. This is especially true during the holiday season because everyone is on the lookout for a good deal. If you're interested in using group texting to reach your audience, there are multiple approaches you can take. Consider sharing information about special events, transmitting exclusive offers, and thanking repeat customers for their business this holiday season. Try ClubTexting for free today to connect with your customers.

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 24, 2014

How Auto Dealers Can Use Text Message Marketing


Text message marketing is a great way to reach potential car buyers. Photo Credit: Ian Sand

A recent study sheds new light on the most effective marketing channels for auto dealers interested in reaching more customers. For years, digital marketers have been buzzing about social media. Auto dealerships have been using sites like Facebook and Twitter in an attempt to reach potential buyers. But as it turns out, only 1 percent of consumers are influenced by social media when it comes to their vehicle purchases. This figure is slightly higher among Millennials, with 5 percent reporting that major social networks played a role in the car buying process. If you are an auto dealer that's interested in connecting with consumers, recent data suggests that mobile might be the way to go. Here are three ways you can use text message marketing to reach your customers.

Be Conversational with Your Text Message Marketing

One of the most important things to remember when it comes to text message marketing is that texting should be viewed as a conversation, rather than just an advertising medium. For example, if you are interested in reaching new customers, you may consider working with a mobile developer to create a texting campaign that asks a question. Depending on what types of deals you're offering, the following could work well, "We're offering a special discount on the 2015 Hyundai Elantra. Are you interested in learning more? Text YES to 123-456-7890 for additional information." Avoiding marketing speak and approaching text message marketing as a conversation can help you increase customer interest.

Set up Service Reminders for Existing Customers

Text message marketing can also be used as a handy tool for customers that have purchased vehicles from you previously. Some auto dealers are using mobile to send maintenance reminders to existing customers. For example, if a customer's vehicle is due for an oil change or tire rotation, they'll receive a text that asks if they're interested in scheduling an appointment. This approach to text message marketing works well because it adds value for your audience. It can also help you attract new business to your service department. It's a win-win for both your customers and your dealership.

Use Texts as a Tool to Disseminate Important Information

Another way auto dealers can create value for the customer with text message marketing is by disseminating important information via mobile. Customers might subscribe to your list to receive vehicle recall notices, helpful tips for driving in inclement weather, and updates about any special offers at your dealership. Again, this is an effective approach because you're providing your audience with valuable information. If you're interested in connecting with customers who've purchased cars from your dealership in the past, this text message marketing strategy can help you accomplish your goal.


Auto dealers have changed their approach to marketing as technology has advanced. Photo credit: Kevin White

There are a number of ways you can use text message marketing to reach car buyers. Whether you're interested in exploring mobile to pique the interest of new customers or making connections with previous buyers, a well-crafted text message campaign can help you reach your audience. What are you waiting for? Try ClubTexting for free and start connecting with your target customers today!

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.