Return To Index

Our Feed

Textually

February 22, 2016

Boost Your Limousine Business with Text Message Marketing

Although the majority of people in America own cars, there are plenty of times where they may choose to hire a limousine. Your customers may have several options for these services, making your marketing approach that much more important to help you compete. One way to boost your business and stand out from the crowd is to use text message marketing as a part of your overall advertising strategy.

How to Use Text Message Marketing


Adding texting to your marketing plan can increase your limo business.

SMS marketing is an easy tool to integrate into your marketing strategy. However, it is a permission-based medium. This means that you first have to compile a list of subscribers to whom you text. This can be built by promoting your texting campaign through other marketing platforms, including print ads, social media, your website, and TV or radio ads. People may opt-in by texting a designated keyword to your dedicated short code or number. Once you have their information and permission, it is possible to send them text messages, both promotional and service-orientated, to improve customer engagement and your limo business.

Booking Reminders

It is popular to book a limousine or other special car service for special events, such as the prom, a wedding, an anniversary, a birthday, or other celebrations. Often, weeks, or even months, of planning go into the event to ensure that everything works out perfectly. Despite the planning, it is possible for your customers to forget details about the service, including the date and/or time of pickup. Text message marketing offers an easy way to send reminders. This reduces the risk of someone not being ready for the limo and your driver having to wait, as well as reducing the number of last-minute cancellations. Texts have an incredibly high open rate, so you can be almost certain that your message will be read.

Exclusive Offers and Deals

Most people only think to hire a limo or car service for very special events, but any date night or celebration can become a special one if the price is right. You might send your text message marketing subscribers exclusive offers and deals to motivate them to sign up for additional services. This works very well in cities where you may offer car services beyond just limousines to get around the city. People may choose your service rather than taxis or public transportation when they plan to go drinking or otherwise do not wish to drive themselves.

Special Services

If your limousine company occasionally offers special services, you can text your subscribers to give them the first chance to sign up. This could work well if you add a luxury or classic car to your lineup or plan to start offering Champagne and strawberries or other luxury items to enhance the experience for customers. It may be beneficial to offer exclusive deals or special services to you VIPs as well. It is possible to divide up your subscriber list into groups, then target special offers and deals just to those who are your VIPs. You could also use this service to promote special package deals, such as wine tours of local vineyards or other tours of the area for locals and visitors alike.

The Perfect CTA for Your Marketing


People can text you from anywhere and can be reached anywhere.

A call to action (CTA) is an essential component of any marketing campaign. Finding the right one can make or break your efforts. Texting can be used in conjunction with any marketing collateral as a way for your potential customers to take action.

People carry their phones with them anywhere, so no matter where they see or hear your ad, they will be able to take action right away. It is also a simple action, since they only need to text a keyword rather than fill out a form online or remember to call your company. As such, a highly effective CTA, this will help your marketing strategy to have a better overall success rate which, in turn, boosts your business.

Text message marketing is a cost-effective way to help boost your business. By sending messages to your customers, you can remain in communication and increase the likelihood they will choose you when they are in need of a limousine or other car service.

If you are ready to see how it can help your limo business, try ClubTexting for free.

February 19, 2016

7 Reasons Mass Text Messaging is a Perfect Tool for Your Biking Club

Many bicyclists join a biking club for long rides because it ensures their safety while also providing a community and support for getting through the ride. There is also an important social aspect to bike clubs, with many rides ending with breakfast, lunch, or possibly drinks. When it's just a couple of friends out for a ride, it can be easy to manage, but once you try to organize a bike club, you require more tools to ensure that everyone receives relevant communication from the club. One tool that can help you organize your bike club members is mass text messaging.

People Carry Their Phones Everywhere


There is a high possibility that members always have their phones, even on a ride.

Cell phones may only be a few decades old, but society has become incredibly dependent on them. A high percentage of people carry their phone with them anywhere, and many never let it out of their reach. This means that it is highly probably that your members also take their phones with them on a ride, because it gives them a way to reach out in case they run into a problem on the road. People have their phones with them almost all the time, so you can feel confident that they will receive any texts.

Texts Are Open and Read Within Minutes

You should know that texts have an almost 100 percent open rate, often within a few minutes of receipt. This makes texting the perfect means for conveying last-minute information and emergency alerts. If inclement weather causes a cancellation for a ride, you can contact everyone in a flash and feel confident that they know about it. Any other last-minute changes, such as a change in location or time, can likewise be sent with a high chance of actually being read.

Cost-Effective

Whether or not your bike club has a membership fee, there is a good chance that you have minimal funds for the club. This means that you are always looking out for inexpensive ways to communicate with your members. Mass text messaging is a relatively low-cost method, often costing just a few cents per text. Most text message services do not charge a base price, but simply charge you for the texts sent.

Two-Way Communication

Mass text messaging is not just a way to send messages to your members, it's also a way they can communicate with you. This makes it easy to get an RSVP for an event. Texting has a higher engagement rate than email and other digital methods of communication. Plus, it is possible to use it to get people's preferences for the next social meetup or location for the next ride.

Create Many Groups

If you have a large biking club, you might have several levels of membership. Some may come only sporadically, while others will be at every event. Some may be interested only in short rides, while others may only come only if the mileage is over a certain amount. You can group these individuals by their preferences and send messages targeted by them. This reduces the number of messages people receive that are not relevant to them.

Simple to Manage

Mass text messaging is an easy-to-manage communication medium. Most services have an online platform with which you input and arrange contacts. You can compose your message and send it right away or schedule it for a later date and time. It is possible to send messages using your phone, perfect for when you are already heading toward the meetup and realize that you need to tell your club members something, such as a delay or change of location.

Highly Accessible


Smartphone or not, your members can receive a text message.

Mass text messaging is a highly accessible communication method. It is often seen as simply a Millennial form of communication, but it has become a popular form of communication for all age groups. Almost all cell phone users have an SMS-enabled phone compared to around 64 percent that have a smartphone. That means that you can more efficiently communicate with those who may not have the ability to go online if they are not at a place where they have email access.

You may be able to handle communication without signing up for any type of email or texting service when your biking club has fewer than 10 people. However, once it grows, it is important that you set up an efficient way to communicate with all members. Mass text messaging offers a perfect tool for ensuring everyone receives the information most relevant to them, even when it involves last-minute changes.

Contact us to discuss implemeting texting for your group.

February 18, 2016

Keep Your Scout Troop in Contact with Group Texting

Scout leaders teach their recruits how to get by in everyday life without relying on technology. As useful as these skills are, they don't mean that the leaders themselves have to avoid gadgets altogether when performing their duties.

The role carries a lot of responsibilities, from ensuring all children are kept safe from harm to making sure they don't get lost in the woods. In order to carry out these tasks effectively, it helps to have every extra tool at your disposal, ready to be put to use in whatever situation commands them.

Now there aren't many scout leaders who'll head off on an expedition without their mobile phones close at hand at all times. In fact, there aren't many who will go anywhere without them. Yet of all the ways to use them, there is one which enables leaders to communicate with the troops, organize all operations and keep everyone updated at all times. It's also a method that many are yet to adopt. Here's why more scout leaders should earn their badge in group texting.


Sadly, not a single mobile in sight.

Breaking News and Emergency Updates

Important events can happen in an instant, and letting an entire group of kids plus their parents know what's going on is not always easy.

Whether it's as low key as tomorrow's fundraising event being cancelled or as ludicrous as a bear roaming the forest near camp, emergency announcements will crop up every now and again that a scout leader needs to ensure everyone is informed about.

This is where group texting comes into its own. With most people keeping their mobiles virtually attached to them at all times, group text messages are often read within minutes by the vast majority who receive them. It is the quickest, most reliable way to guarantee that large numbers of people will know what's happening at all times.

Mobilize the Troops

It may be an unscheduled meeting, a last-minute field trip or an impromptu fundraiser. Whatever the occasion, sometimes events are arranged with little advance notice, and getting people to come along is never easy when most don't even know they're occurring.

This is where a text message marketing service can come in handy. Able to reach countless people in an instant -- and with messages that by their very nature are concise and easy to digest -- an SMS texting service can help mobilize as many as possible in a short time frame.

Keep Customers in the Loop

Being a scout leader has many similarities with being a businessperson, one of which is actually having to run profitable schemes every now and again.

With selling cookies as the classic example, scouts man their own fundraising projects occasionally to raise money for their activities. Therefore, not only can group texting be used to keep them and their parents in the loop, but it can be used for their customers as well, who will be happy to hear when the next batch of cookies has arrived.


You couldn't leave anyone waiting for these, could you?

More Reliable than Kids

It seems horrible to say it as the scouts are built on the belief that children have the potential to exceed all expectations, but in reality they aren't always the most reliable message carriers.

Some leave notes lying around, others forget to pass on important information and the rest are often inconsistent at best. As a result, many parents end up not knowing what's happening in upcoming weeks, leaving them either clueless as to their child's activities or calling the scout leader for updates, wasting their time.

With group texting, you can skip the middle kid and send messages straight to their parents, guaranteeing that every piece of information reaches its intended recipient.

Improve Your Troop Today

With so many ways that text marketing can help make a scout leader's role run a lot smoother, it's a wonder more haven't taken advantage of this method so far. If you'd like to give it a go for yourself, then try ClubTexting for free and add another badge to your chest.

February 17, 2016

The State of SMS Marketing in 2016

With the start of the New Year, it is time to check into the state of SMS marketing for 2016. The past few years, many companies have found implementing text message marketing campaigns brought them additional business. The effectiveness of this marketing channel is in no way diminishing, as the following statistics demonstrate.

More Inclusive Medium


Not everyone has a smartphone, but most people have SMS-enabled phones.

SMS marketing can be used to target a wide range of people, including those who do not have smartphones. Globally, there are 3.6 billion unique mobile subscribers, which means that one-half of the world's population now has a mobile phone, compared to one in five people just a decade ago. Mobile adoption is expected to continue to grow -- an estimated three-fifths of the population will have a mobile subscription by 2020. Although smartphone adoption continues to increase, a significant number of mobile phone users simply have an SMS enabled mobile.

People Still Want to Receive SMS from Businesses

Consumers still appreciate receiving marketing messages via text. Over half of consumers believe that businesses could -- and should -- text more often. The majority of subscribers choose to opt-in to a campaign for coupons or deals, although almost half also enjoy receiving personal alerts or simply remaining aware of what is happening with a business. Three-quarters of consumers leave with a better feeling about a company after interacting with them through text message. Only a very small percentage of those feel as though SMS messages from companies are disruptive or intrusive.

Mobile Phones Remain Valuable

One reason that SMS marketing is successful is that people have their phones close to hand at all times. This remains true, especially for Millennials. About 87 percent of Millennials never let their phones leave their side, and about 80 percent reach for it first thing in the morning. They continue to want more ways to utilize their smartphones for connecting with businesses, and they believe it is important that a business incorporates mobile-friendly marketing and websites.

Millennials have a reputation for having a strong relationship with their phones, but older generations also are becoming more and more dependent on mobile phones. Compared to the 97 percent of Americans aged 18-29 who text message, 75 percent of 50-64-year-olds also do so. Although there is a drop in text messaging, it remains a significant number.

Gain Insight Into Your Customers


Your text message program can help you to learn more about your customers.

SMS marketing has provided an effective way for businesses to interact with customers and gain insight into their wants and needs. Many companies have successfully jumped on board, such as Macy's and Starbucks. In 2016, it remains a versatile medium: users have the ability to send out transactional messages, provide customer service, promote new or existing services or products, share deals and discounts, and find out customer opinions through surveys and/or polls.

SMS marketing remains a strong force in 2016, yet only about a quarter of marketers utilize it. If you have been hesitating to begin a campaign, then there's no better time than now to get started.

Ready to see how SMS marketing can help you? Try ClubTexting for free today!

February 16, 2016

5 Ways to Use SMS Marketing for Your Personal Shopping Business

Personal shopping is all about taking away the hassle of shopping for clients by understanding their personal style and recognizing items they will like. Effective communication is key to succeeding in personal shopping. One way to enhance your customer service is to use SMS marketing. People are already turning to their smartphones and the Internet for assistance with shopping, making it a natural tool for the savvy personal shopper. If you are unsure how to incorporate SMS marketing into your business, then try one of the following strategies.

Offers and Deals


Offer specials for those who sign up for text messages from you.

One way to encourage more business is to send out offers and deals through text messaging. You can incorporate your SMS marketing into your other marketing collateral, including print, television, radio, and digital ads. Text-based calls to action have been found to work better than other CTAs. And it is simple to add a keyword and your long code to your marketing material. By offering a discount to those who sign up, you increase the number of people who will take action and sign up.

Updates on Your Shopping

Once you have a client, you can use your SMS marketing program to keep him or her updated during a shopping trip. Although your clients may accompany you during shopping trips some of the time, many people hire a personal shopper to shop independently. It is possible to send photos of clothing to see if your clients are interested, or you can just send a message saying that you have found an item or that a new collection has come into the store. It is also beneficial to use text messaging for any transactional messages to keep your client informed.

Fashion Tips

Many people turn to personal shoppers to help them to find clothing, especially if they do not have a good sense of style for themselves. To help enhance your service, consider sending out fashion tips to your customers through text messages. Your SMS marketing subscribers can be put into groups on your texting platform. Then, you can send out personalized style tips to the different groups, based on a variety of factors including age, gender, style preference, body shape, and more. Your clients will enjoy learning how to better put together outfits based on your expertise.

VIP Benefits

People enjoy being rewarded for loyalty, and it is possible for you to create VIP benefits for your repeat customers. Some of your clients may just work with you once or very sporadically. However, you can create a special group of your most loyal clients and give them special benefits. This could be first look at a new collection or other priority services, such as extra rewards, discounts on your services, exclusive gifts, and more.

Appointment Reminders


Send a simple text to remind your clients about appointments and other events.

As a personal shopper, you also have to schedule appointments with your clients, who are often very busy. To ensure they do not forget your appointment, it is beneficial to send them a text reminder. Texts have a near 100 percent open rate, so you can ensure that your clients have seen the reminder. It is best to send it about a day before the appointment to give them time to get back to you if they need to reschedule.

There are many other ways that you can incorporate SMS marketing into your personal shopping business to better serve your clients and grow your business. The personal shoppers at Nordstrom's are taking advantage of the benefits of this technology, and so can you. It is a simple to use and a cost-effective tool that will enhance your business.

Ready to get started? Try ClubTexting for free today!

February 09, 2016

How to Use Text Message Marketing to Organize Your Valentine's Day Event

It's almost time for Valentine's Day, which means that you only have a few weeks to organize your special holiday event. One invaluable tool to help you is text message marketing. It not only be used to promote your event, but it also provides a way to communicate with guests, volunteers and staff to ensure that everything runs smoothly. If you are unsure how to get started with text message marketing, try one of the following approaches.

Promote Your Event


Use texts to spread the word about your Valentine's Day event

Effective text message marketing is a fantastic way to enhance your promotional capabilities. You can add a text-based call to action to your marketing collateral, which gives your prospective attendees an easy way to engage with your promotional materials. Add a keyword, phone number, and other information about your texting service to TV, radio, and print ads, as well as any flyers you hand out. Then, ask your customers to send a text to find out more information about your event or even RSVP.

Increase Attendance with Last Minute Reminders

Promotion with a SMS-based call to action is one of the first steps of getting people to your event. The second step is to use your text message marketing campaign to remind your subscribers about the event. People's schedules get busy, making it easy for them to forget about an event. The day before your event, you can send a reminder to those who have tickets and/or all subscribers to increase attendance. Texts have an almost 100 percent open rate and are read within a few minutes, so you can be sure your subscribers will see your reminder.

Poll Your Audience

As you create plans for your Valentine's Day event, you may start to wonder about what your audience will want. Use text messages to collect their input. You can send out a poll asking your customers what they would like to see, along with a few keywords that stand for each possible outcome. Then, your customers can text the keyword that best matches their preference, and the keyword with the most texts wins. Use text message polls to help you figure out a decoration theme, music, menu items, and more.

Organize Your Staff and Volunteers


Communicate with your staff via text to increase efficiency

Text message marketing does not just have to be about you interacting with your customers and guests; it also works as a way to interact with your event staff and volunteers. It is possible to create groups in your subscriber list, and send targeted messages. You will also be able to receive texts, allowing your staff members and volunteers to get in touch with you with any questions or problems. It is often much easier and faster to send a quick text than it is to email or call, making it a much more efficient way to communicate with your staff and volunteers to ensure a seamless event.

Text message marketing can help you spread the word about and organize your event. If your organization is planning a special Valentine's Day event, use a texting service to ensure it runs smoothly. Try ClubTexting for free to enhance your Valentine's Day event organization.

February 08, 2016

Motivate Your Personal Training Clients to Achieve Their New Year Resolutions with Mass Texting

The Christmas pudding has digested its way through everyone's systems and the hangover from the New Year's sherries has finally worn off. Back into the usual grind of work and weekends, everyone is pushing harder, drinking less and running out of excuses for the one thing they all know they should be doing: exercise.

With this latest wave of partly-motivated, partly-reluctant clients flooding their way, personal trainers tend to experience a two-part flow during January -- although their newest additions seem keen at first, they usually wilt away after a few weeks. Keeping them to the plan is never easy, but there's one form of communication that could provide the extra push they need: mass text messaging.


Wherever a client is, their trainer can guide them at all times.

Mass Texting to Maximize Training

Text message marketing is growing in popularity among trainers, gyms, health clubs and other similar businesses, as it gives professionals the opportunity to motivate their clients from a distance, remind them of events and commitments, and make them aware of new offers.

Not only does this aid the valuable relationship trainers already have with their clients, it can also be personalized and categorized with different messages sent to various groups. That way, what a trainer says to their Monday spinning class will be relevant to them and not their Friday weight-training proteges.


Help your clients stay motivated by using mass texting to reach them.

As for the possibilities themselves, there are numerous ways to put mass texting to good use. Here are some of the main ones to get the imagination flowing.

Schedule Extra Classes

A trainer's dentist appointment gets canceled and suddenly they're left with a free afternoon. They'd love to take this opportunity to fit in an extra lesson this week, and with text marketing they can quickly muster a big enough gathering to make it worthwhile.

Fill in Those Final Places

It can be frustrating for trainers when a few people don't turn up to class and they can think of others who'd really benefit from taking their place. With bulk text messaging, they can reach them instantly and leave no mat unoccupied.

Advertise a New Class

The world of personal fitness is incredibly varied, and with so many methods to try trainers will often want to branch out into new areas. Advertising these in a bid to find new people can be costly and ineffective, yet being able to inform their existing -- and satisfied! -- clients through a text marketing service is more likely to result in a successful head-start.

Dietary Reminders

Sticking religiously to a new diet is never easy, and it's hard to motivate clients when you only see them occasionally. Being able to send the odd reminder via text marketing -- whether it's a kind note to eat more fruit or a cynical comment about leaving the kid's birthday cake alone -- helps keep them on track.

Try out Text Marketing for Free Today

Mass texting can open up so many new opportunities, and the list above only scratches the tip of the iceberg. Put it to good enough use and a trainer might even find their clients are sending them the first text instead.

Seeing as this is a relatively new concept for many, it helps to have an easy-to-use platform when getting used to it, with live support there to give some helpful advice if needs be. We can provide just that, and what's more you can try Club Texting for free today. Get marketing now, and see how texting can revolutionize training.

February 05, 2016

Expert Interview Series: Natascha Thomson About Mass Text Messaging Dos and Don'ts



Are you trying to market your brand to a mass audience?

What strategies have you tried? Did you know that you can send targeted messages via text - custom tailored for the person you're trying to reach?

Natascha Thomson is the CEO of MarketingXLerator, a marketing consultancy with a focus on social media. She consults with small and large clients including SAP, Polycom, SLAP Company, LookingGlass and HR Strategies.

She recently caught up with us to share her insight on the dos and don'ts of mass texting. Read on:

Define mass texting.

Mass texting simply means that a text message is sent by one entity to a group comprised of multiple individuals. The word "mass" in commercial use generally implies at least hundreds if not thousands of recipients. It also often carries a negative connotation as it conjures up the image of spam.

But spam messages are not defined by the size of the list of recipients but by a lack of targeting of the message to the individual recipient. Herein lies the challenge of mass anything: the message either has to be equally relevant to all recipients (homogenous audience) or individually customizable. Both are possible.

What are some dos for mass texting?

1. Know your audience. Messages need to be relevant and sent at the appropriate time(s) and frequency. Otherwise it's just spam.

2. Earn and nurture your audience's trust. Especially on mobile devices, consumers feel that you are making a very personal "connection" with them in their "real" ad hoc lives. Irrelevant messages make you seem like an intruder and recipients will quickly opt out.

3. ALWAYS have a Call-To-Action (CTA). Your text message has to make it crystal clear what's in it for the recipient. A typical CTA is to ask the recipient to send a keyword to opt in to your contact list. For in-store offers, the CTA could be "show this text for a discount."

4. KISS (Keep It Simple Stupid). This is the best strategy. In the brevity of 160 characters, use crisp, clear and unambiguous language and a simple CTA.

5. Measure and fine-tune. Define metrics that allow you to track your progress and fine-tune your texting and integrated marketing campaigns. Think big picture.

What are the "don'ts" for mass texting?

1. Be relevant. NEVER, and I mean NEVER, send a text message to somebody who is not clearly in your target audience for the message. Just because they opted in does not entitle you to send them irrelevant information.

2. Don't break the law. FCC rules protect consumers under the TCP and CAN-SPAM Acts. Commercial text messages can only be sent to a mobile device if the user has opted in, IN WRITING.

3. Never send anonymous messages. Make it clear in the message signature who you are and how to opt out.

4. Avoid abbreviations or lingo if you are not 100 percent sure your audience is familiar with them. Otherwise you might create confusion and frustration.

5. Don't be careless with your list. Protecting your clients' data and privacy needs to be your key concern. In the age of cyber crimes, hackers will exploit any security weakness, which can cost you customers, your reputation and revenue.

How can businesses use mass texts to their benefit?

Text messaging is just one avenue to reach a target audience, don't let it be your only one. Text messaging should be part of an integrated marketing strategy that also includes traditional online and offline channels like email and events, as well as social media.

Which integrated marketing strategy is right for you is strongly dependent on your objectives, your target audience, and your resources. Know your target audience intimately, including where and when they like to receive information and in what formats. The more relevant you can make your message, the bigger your chances for conversion and subsequent ROI.

Follow Natascha Thomson on Twitter.

Try ClubTexting for free.

January 27, 2016

6 Ways to Use SMS Marketing to Drive Your Food Truck Business

If you own a food truck business, it is important your clientele can find your truck no matter where you park. Many food trucks rely on social media to inform followers of their next location, but SMS marketing provides a better way to update customers on where you are. There are several ways to use text marketing to grow your business and ensure that your patrons always know where to find you.

Text Your Location


Let your customers know your current location through text.

One of the best things about this communication channel is that text messages have a high open rate, increasing the chance that your subscribers get your message. When you post your current location on your website or social media accounts, there is no guarantee that your customers will actually see the update. Alternatively, when you text your customers directly, they will be able to pick up your message quickly and make their lunch plans.

Specials

Your food truck may offer special menu items every day or simply do occasional promotions. Sharing your menu specials via text message can help to increase your business for the day. If you have several specials, then you can highlight one and include a link to your website that details the rest of the information in the text.

Offers and Discounts

It is also beneficial to use texting to share exclusive offers and discounts to your followers. These offers provide a little extra incentive to stop by for a bite. After all, everybody loves a good discount!

Turn Around a Slow Day with Last Minute Deals

Text messages are the perfect way to share last minute deals. If you're having a slow day, send out a text to your subscribers with a last minute deal that is only redeemable that day. If you time it well, you can reach them when they are deciding what to do for lunch. A limited time deal will motivate them to choose your food truck over the competition.

Contests and Scavenger Hunts

Another way to use SMS marketing to boost your food truck business is to develop contests and scavenger hunts. Text to win contests are easy to run and have the added benefit of growing your texting subscribers. You can promote your contest on print ads, your website and social media, and on your truck itself. Your customers can text a keyword for a chance to win something, such as gift cards, free meals, and more. It is best if everyone gets a small reward for entering.

As a mobile business, it is also possible to create a game out of letting people find you through a scavenger hunt. Although you do not want to make it too difficult, it can drive business and excitement by engaging your customers. If you choose to do this, consider providing a special incentive for customers who participate.

Polls and Other Feedback


Ask your customers to text you their feedback to help you improve your service.

You can also choose to receive feedback from your customer via text message. Many people prefer to handle customer service communication through text messages, but a lot of companies do not think to offer this service. Furthermore, it is easy to send out polls to your subscribers to gain invaluable insight. You simply have to send out a question along with two to four keywords. Your subscribers text back the keyword that matches their answer choice. Then, the keyword with the most texts is the winner. You can use polls to develop a new menu or decide where to park the next day.

SMS marketing is a great way to communicate with your customers and enhance engagement. Clever text message campaigns not only let them find your food truck; they also motivate them to choose you more often

Try ClubTexting for free to see how it can help you reach your customers.

January 25, 2016

5 Creative Text Marketing Messages to Increase Sales at Your Bakery

Starting and running a bakery seems simple enough -- create delicious treats with sweet, gooey frosting and watch the money roll in. However, no matter how yummy or sugary your baked goods, you have to open your doors and get the customers to your bakery if you want to share your pastries, bread, cupcakes, and other treats with the world. One quick and easy method to increase sales at your bakery is through creative text marketing messages.

Don't Forget National Donut Day

Effective text marketing is more than just blasting your subscribers with random text messages. Bakeries have an edge over other types of businesses simply because of the many holidays and events in which customers rely solely on baked goods. Make sure you are sending out text messages on the big dates but don't forget the holidays and events that aren't always as popular like Secretary's Day, Boss's Day, and of course, National Donut Day. Even if your particular bakery doesn't offer donuts, it doesn't hurt to give your customers an excuse to stop by for a treat.


Every day should be donut day.

Send Drool-Worthy Picture Messages

If the popularity of platforms such as Pinterest and Instagram are any indication, people love pictures of food. In fact, the top Pinterest pins are often those including some type of exquisite dessert or baked good. When you send out your text messages, make sure you include a picture of the bakery's cake of the day, an assortment of pastries, or products that are brand new to your bakery. Just like the aroma of bread baking, picture messages can lead hungry customers directly to your bakery.

Skip Boring Messages and Opt for Text to Win and Exclusive Offers

While it's important to occasionally include special deals and discounts in your text marketing campaigns, make sure you aren't sending offers that are too easy to ignore. Unless it's during the holiday season, customers are unlikely to go out of their way for a 10 percent discount on a $2.00 pastry. However, if you can text an offer to win big or an offer that feels exclusive to the customer, you not only establish a more personal relationship, but there's a better chance he or she will stop in at your bakery.


Bring your BFF for a special treat.

Spread the Sugary Love and Bring a Friend

At first glance, it might seem difficult to involve others in personalized texting campaigns. However, you can encourage your customers to share and forward text messages in order to help spread the word. Further, consider text marketing campaigns asking customers to bring a friend with them to the bakery in exchange for a special treat or offer. This not only gets your customer to your bakery but can translate to new customers in the future.

Inspire Sharing in the Workplace

Let's face it. Everyone at work loves the person who brings in the donuts and the day just goes better if you start out with treats. When you send out your text messages, make sure you include offers for the workplace. Provide special deals for coworkers and employers, and before you know it you'll turn entire companies into fans of your baked goods.

You have an assortment of delicious baked goods, now you just need to get your customers to the bakery. Contact us to get started on a creative text marketing campaign for your bakery.