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September 04, 2014

5 Occasions When Bulk Texts Make the Most Sense

When you want to reach your customers quickly and effectively, bulk text messaging is the perfect solution. In a world where we all have our phones glued to our hands 24/7, you can get your message to the right people at anytime, anywhere. While mobile marketing should already be part of your overall marketing strategy, there are certain situations where bulk text messaging simply makes the best sense. Here are five ways that bulk text messaging can help take your business to the next level.

1. Coupon Promotions

Long gone are the days where you need to invest a large portion of your budget to print coupons on flyers and deliver them door to door. Bulk text messaging makes the process much simpler by sending digital coupons out to your customer database that they can use by simply showing the message on their phone. The process is also easy for alerting customers about special promotions or daily specials.


Promote your business to the customers you want to reach no matter where they are.

2. Running Giveaways

Want to build up your customer database quickly? Giveaways are an effective way to get people excited about a prize and have them opt-in to your subscription service in the process. Running a mobile giveaway through bulk text messaging is as simple as advertising a keyword that customers can text in to have a chance for the prize. By the end of the giveaway you have not only reached more customers, but you have built up your database for future promotions.

3. Appointment Reminders

For professional businesses such as doctor's offices and dental practices, bulk text messaging has more practical uses than simply promoting your services. Alert your patients when they are due for follow-up appointments or routine check-ups automatically. Not only will your patients be more proactive with their health, but you can ensure that they remain active as customers as well. This type of solution is also great for hair salons, spas and even pet groomers.


Bulk text messaging makes it easy to send out appointment reminders.

4. Taking Polls

Polls are a fantastic way to get the opinions of the people who matter most to your business. Whether you want input on the next dish for your lunch menu or you want to find out what local bands people want to see perform at your club, mobile polls can be sent out to your customer database instantaneously. Results will come immediately back to you, making it a much quicker and budget friendly alternative to using a third party company.


Promote special events or send out discounts that can be redeemed by showing the message at the door.

5. Last-Minute Announcements

Need to announce a special VIP guest or a last-minute dinner special? Bulk text messaging gets the word out immediately, exactly at the right time. It can also be handy if you want to send out a time sensitive announcement for things such as invite-only events or promotions that are happening on the day only for customers who have opted-in to your text messaging service.

Getting the Most Out of Mobile Coupons

Traditional paper coupons were long favored by businesses, who hoped that their customers would put them to use and drive up sales. The cold reality is that almost 99% of paper coupons are never redeemed. But mobile coupons? They're changing everything.

Mobile coupon users are expected to grow to 53.2 million this year, and with a redemption rate of 10%, you can't afford to ignore the new generation of discount fans. If your business is ready to take their mobile marketing to a new level, here are a few tips that will help you get the most out of mobile coupons.


Send mobile coupons to your customers at the most opportune times and increase sales.

What are Mobile Coupons?

Just to be clear, a mobile coupon is a digital message that is received by a customer through their mobile phone or similar device. By showing the coupon received on their screen, the customer can get a discount when purchasing a product or service. Text messaging is still a very personal form of communicating, which is why over 99% of all messages are opened.

When a customer opts in to your text message database, you are able to reach them with promotional deals at anytime, anywhere. There is no other type of marketing solution that can offer this kind of guarantee and effectiveness.


With an almost 99% open rate, you are almost guaranteed that your customers will open your message.

Ways You Can Use Mobile Coupons

A mobile coupon can encompass a wide range of uses, and there is plenty of room for you to get creative in the process. Most mobile coupon deals cover the traditional types of discounts such as BOGO, percentage or dollar amount off, giveaway entries, and last-minute discounts. Here are a few scenarios where mobile coupons might come into play for your business.

  • You are a new business, or beginning a mobile marketing campaign, and you have no database of customers or prospective customers. You begin advertising a substantial discount on one of your most popular products that customers can receive by texting in a special keyword. You can then take their details in exchange for the coupon, building your database quickly as a result.


  • You own an entertainment business and want to begin branching out to a new demographic of customer. Advertising discounts in areas that the intended demographic frequents or through social media advertising, you can reach those customers and offer free entry or exclusive invites that get them and their friends through the door.


  • Your business already has a substantial database of customers but you are looking to increase sales. By looking at the past purchases of previous customers, you send out coupons for the same or a related product to something they have bought before. Sales increase and customers keep returning.




Mobile coupons couldn't be easier; customers simply show their coupon for a discount.

Mobile Coupons Make Customers Happier

Research has shown that the happiness of customers is directly affected when they receive mobile coupons. During a study with Dr. Paul J. Zak, Professor of Neuroeconomics at Claremont Graduate University, women who were given a coupon off their online grocery shopping bill had significantly higher levels of oxytocin, a decreased level of stress and were 11% happier than those who did not receive a coupon. Take that how you will, but if a mobile coupon can make your customers happier, that will affect their perception of your business as well.

Mobile coupons can help increase your sales, get more people through the door, and create happier and more devoted customers. What have you got to lose?


Jessica Galbraith is a text message lover and full-time writer.

 

August 31, 2014

5 Surprising Beneficiaries of Text Message Marketing

Did you know that 99% of all text messages are opened? In comparison, less than 20% of emails in every industry are opened, and cold calls hover around a measly 6% success rate. Text messaging has been around over twenty years, yet it continues to be a form of communication that is personal and trusted by mobile users.

Mass text messaging delivers valuable information to your customers in real-time, whether you want to promote your upcoming fashion sale or send out a last-minute coupon for a popular dish in your restaurant. There are countless businesses that can benefit from mass text messaging, some of them may even surprise you!



From a simple text message you can increase sales, get your message shared across social media, and create an effective campaign to reach customers.

Entertainment Businesses

Bars, clubs, concert venues, businesses that promote entertainment have been leading the way in mass text messaging since the beginning. Entertainment businesses are perfectly set-up to interact with their clients and customers through text whether to promote upcoming shows, drink specials, or even announce last-minute VIPs. 2-for-1 coupons and discounted entry fees are an easy way to get customers through the door, and all they need to do is show the message on their phone.

Professional Businesses

Mass text messaging may not be as common in professional businesses, but there is a giant market just waiting to be tapped into. Businesses such as hair salons and gyms can easily send coupons or daily specials to their clients, reminding them that they are overdue for a cut or workout. Businesses such as doctors or dental practices may go about their promotions in a different way, but there are plentiful opportunities to reach clients through texting. Appointment reminders, whether scheduled or recommended, are a great way to get-in-touch and keep clients coming in.

Retail Businesses

Retail businesses already know that they need to keep with the trends to stay alive, so if your retail business isn't already compiling text subscribers it is time to join the party. Sending out texts inviting customers to special events, in-store fashion shows, and invite-only sales is a great way to make them feel like they are part of an exclusive club. Discount coupons and new stock announcements are also effective strategies for getting those shoes and dresses off the shelves.

Online Businesses

Online businesses are prime candidates for text messaging promotion, enabling current and prospective customers to click over from their text and land straight on a website. Sending out last-minute deals and one-day only discounts is the easiest way to expand sales through simply messaging your customer base. Get people on the website = more sales.


Mass text messaging makes it easy for online businesses to bring customers directly to their website and increase sales.

Food Industry Businesses

The food industry is perfectly poised for mass text messaging services. With good timing, you can have text messages promoting your lunch special on the phones of loyal patrons, right when their stomachs start growling. Texts announcing weekly specials, new menu additions, and even specially priced happy hours are a great way to remind customers that they need a night out with friends and a good bite to eat.

Mass text messaging gets your business's message straight into the hands of those you most want to reach. You are almost guaranteed that they will not only open your promotional message, but read it. You can't get effective advertising that is this personal in any other format.

Jessica Galbraith is a full-time writer and author of the travel blog The Fly Away American. She is an avid texter and always open up a new message.

August 28, 2014

6 Ways a Restaurant Can Use Text Marketing

Text marketing is an affordable and highly effective marketing solution for restaurants of all sizes. Whether you own a corner cafe or are a Michelin starred restaurant, text marketing can connect you with your customers quickly, in a more personal way than e-mail marketing can offer. There are a multitude of ways that text marketing can be used to your business's advantage- but these six are among the most popular.

1. Run Giveaways for Subscribers

One of the easiest ways to bulk up your subscriber list is to offer a giveaway via text messaging. Customers text in to win the advertised prize and a winner is randomly selected once the giveaway is over. Mobile contests are a proven way to get customers excited while creating a useful database for future text promotions.


Text marketing is an affordable way to reach customers 24/7 and expand your business.

2. Accept Orders for Pick-Up or Delivery

Looking to expand your restaurant's pick-up and/or delivery services? Texting is an easy way for customers to order food, anywhere at anytime. Simply advertising the number on your website or in your restaurant can spread the word. A customer profile can be made by number which allows you to create orders instantly when a text comes in. Customers can then text what they want, when they want it, and payment can be automatically taken from the card registered with that particular person.

3. Announce Daily/Weekly/Monthly Specials

Have a new dish on the menu you want to promote? You can text customers an hour before lunch service with specials or promote a new season over the month. Reach all your loyal patrons instantaneously and update them with all the latest news and happenings in your restaurant.


Reach your customers when and where you want to.

4. Offer Special Coupons and Discounts

Coupons and discounts are always well-received. 2-for1 drink specials, free appetizers with dinner purchase, or even a 10% discount off the bill can be automatically sent to every person in your database. There is no printing or fuss required, they can simply show the mobile coupon at the table. Text marketing makes filling up those tables easy work.

5. Promote Your Online Presence

Domino's Pizza ran a highly successful text marketing campaign to promote their Facebook page and increase their likes. Text messages are ideal for connecting mobile users to a webpage, whether you want to reach more people on Twitter or simple expand exposure on your website.


Text marketing automatically connects your customers to your website or social media platforms.

6. Create Customer Loyalty Programs

Everyone wants to feel special and your customers will appreciate feeling like they are part of an exclusive club. Text marketing is ideal for getting in touch with a particular demographic and offering special incentives such as invites to events or member-only discounts. You can add a sign-up widget onto your website, and interested customers can enter their information and be contacted right away.

As you can see, restaurants are prime candidates to take advantage of text marketing and connect with their customers in new and innovative ways.

August 26, 2014

Text Messaging: 22 Years Old and Going Strong

On December 3rd of this year, text messaging will turn 22 years old. It seems impossible to imagine a world where friends and family weren't at our fingertips and where conversations were solely had in person or over a land-line telephone. As our world continues to globalize, it is no longer uncommon to catch up with grandparents over video screens, text clients to set-up meetings, or have decade long friendships with people we have never actually spoken with on the phone.


On December 3rd, 1992 the first text message was sent.

Texting has revolutionized the way we interact with each other, and with the insurgence of text messaging apps such as Whats App, it doesn't appear to be going anywhere anytime soon. As we approach the 22nd anniversary of text messaging this year, we can look back and see the changes that two decades of OMGs and LOLs have made on our lives and how the evolution of text messaging may change the way we communicate in the future.

The Humble Beginnings of Text Messaging

On December 3, 1992, a UK based software architect by the name of Neil Papworth sent a festive message to his boss Richard Jarvis of Vodafone. He typed out "Merry Christmas" on his desktop keyboard and sent it to the Jarvis's phone who was at a holiday party. It didn't make any news headlines or change the face of communication as we knew it, but Papworth's simple message would eventually transform into a new way of getting messages from one person to another.

Seven years later, mobile companies began to offer SMS technology to their customers and it took off more than anyone could have anticipated. By 2000, over 14 billion text messages were being sent every month in the United States and by 2010 that number had reached an astounding 188 billion. Text messaging was here to stay.

Text Messaging Today

According to Forrester Research, over 6 billion SMS messages are sent out everyday in the U.S. alone, but interestingly enough that number is expected to decline. New text messaging apps such as Whats App, are taking over the text messaging market and fast. Whats App now has over 430 million users, with 50 billion messages being sent through the free service everyday- more than all SMS providers combined.

Text messaging has already overtaken phone and face-to-face conversation, but only time can tell where the evolution of messaging services will take us next. With more people using services such as Face Time, where users can see who they are talking to through video conferencing, we may be going back to our roots in a more virtual environment.


Today's generation is glued to their phones all hours of the day. What will this mean for the future?

The Future of Text Messaging: A New Model for the Modern Business?

Even with all the new apps and services being added to the mobile marketplace everyday, the general consensus is that text messaging is here to stay. While what the future for text messaging entails remains uncertain, it is a wise decision for businesses to begin utilizing the channel for marketing and sales purposes. Through mass texting small businesses and large corporations alike can reach their prospective customers in a place they already exist 24/7.

Text messaging has evolved from a simple holiday greeting to a multi-billion dollar industry that has completely changed the way we connect with one another. With over twenty years of history behind it, the only thing for certain is that text messaging will continue to grow in one form or another. Will you be ready?

August 25, 2014

The Quick Guide to Nightclub Marketing

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Nightclub marketing encompasses all the things you as a nightclub owner or manager do to bring in customers, and most of it comes down to building your club's unique brand. When the name of your nightclub conveys a certain experience, and people have an expectation of the experience of your club before they arrive, your club has a brand. Here is a quick guide to nightclub marketing techniques that have been tried and proven for brand building.

Promotions and Events

Successful promotions attract new clientele segment or boost existing clientele, and they're great for adding excitement to slow weeknights. Discounts and themes are two major pillars of successful nightclub promotions. Whether it's Goth night, disco night, or a 2 for 1 special, promotions and events are staples of successful nightclub marketing.

Contests

You don't have to spend a lot of money to host a trivia contest or a costume contest. Dance and karaoke contests are also popular ideas that don't cost much to host. With a well-attended contest, the cost of a nice prize will be more than made up for by increased sales and further promotion of your club's brand.

Press Releases

When your nightclub hosts an event benefiting a local charity, always issue a press release afterward. If you don't know how to write one, you can hire someone to do it for you without spending a lot of money. Getting a press release picked up by local media can boost your nightclub marketing strategy considerably.

Creative Visual Advertisement

Posters and stickers containing QR codes or interactive links can be effective nightclub marketing materials. A QR code customers can scan for a free drink offer or to waive the cover charge can bring in more people, as can a poster placed in an unexpected spot, like the window of a local business or on the side of a vending machine, for example.

Branded Merchandise Sales

As your nightclub's brand starts to solidify, consider selling branded merchandise, either from behind the bar or in a "gift shop" zone in your establishment. Not only do you profit from sales of the merchandise itself, the merchandise's wearers and users advertise for you whenever they wear their t-shirt or pour their friends shots in your branded shot glasses.

Customer Relationship Management

Some clubs implement customer relationship management (CRM) programs to better cater to their regular or VIP customers. CRM software is available to help you learn more about and track your best customers so you can offer them the best possible experience when they visit your nightclub. It's a great way to increase loyalty and gather information that helps you better target your nightclub marketing campaigns.

Social Media

If you're not already regularly using Facebook, Twitter, Pinterest, and Google+, you should be. A social media strategy doesn't cost much to implement and maintain, and can have great reach. Offer a free drink to customers who check in at your nightclub with their phones, and their social media friends will see where they are and perhaps decide to join them.

Text Marketing

Text marketing is an exciting and effective form of nightclub marketing. People have their phones with them at all times, and text messages are opened much more quickly than emails - usually within two or three minutes. A promotion code or notice of a contest sent out by SMS can reach large numbers quickly, at a very low cost. If your nightclub isn't using text message marketing, you're missing out on a great nightclub marketing technique.

August 22, 2014

Best Practices for Mass SMS Campaigns

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Text message marketing can be amazingly effective due to the personal nature of texts, and the close proximity most people keep to their phones. But you have to adhere to smart practices when you market via mass SMS, because it's easy enough for people to block your texts if you annoy them. Stick with the following best practices for mass SMS marketing to maximize your chances for success.

Get Permission and Explain How to Opt Out

You can't just add numbers to your list and start sending out messages. If you don't get permission first, you're acting illegally, and can damage your organization's reputation. One popular way to gain permission for mass SMS marketing is to have people text a keyword to a number to opt in. 

When you manually add numbers to your database, ensure that you have verbal or written permission to do so to avoid running afoul of the law. You should also make it clear how to opt out of mass SMS messages. Usually this involves texting "STOP" to a certain number. Customers are more likely to opt in if they know they have an out.

Text Once a Week or Less

More messages do not translate into more business. In fact, people get annoyed if they get more than about one mass SMS per week from an organization they've opted in to receive texts from. Ideally, you should keep your mass SMS pitches to two to four times per month. At this rate, recipients will neither forget about you nor become annoyed and block you.

Time Your Texts Courteously

If you are a nightclub running a mass SMS campaign, you are more likely to send messages later at night, because that's when your customers are out and about. If you run a restaurant that's a popular dinner destination, it's acceptable to send out offers close to dinner time. Other types of businesses, however, should strive to send messages during or close to normal business hours. 

Know Your Customers

Knowing your customers can help you time your mass SMS campaigns more accurately. People who like having dinner out often decide where to go less than an hour beforehand. Therefore it makes sense to send promotions just before mealtime. Know when your customers are most likely to stop by, and you can time your messages for maximum effectiveness.

Keep Messages Fresh and Make Sure They Provide Value

Running the same mass SMS repeatedly makes people blind to them. Change up your messages each time if possible, and make sure they offer something of value to recipients, such as an easy contest entry, a two-for-one offer, or notice of an unadvertised sale.

Contests Are Great for Building Your Database

Holding a contest is a terrific way to get customers to opt in to your company's promotional text messages. Offer something special for the winner, and perhaps offer an easy way for participants to enter a second time (perhaps by liking a specific post on Facebook). The money you spend on the prize is small compared to the ease with which you can build your database for your mass SMS campaigns.

In summary, getting the most from your mass SMS campaign is easier when you follow a few best practices, including:

• Getting permission and making opt-out instructions clear
• Sending messages once a week or less
• Timing messages appropriately
• Knowing your customers' shopping habits
• Keeping messages fresh and adding value to each one
• Holding contests to build your customer database

 

August 20, 2014

5 Tips for Writing Effective Mass Text Messages

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If your nightclub, bar, community organization, or church group uses mass text messages for marketing or informational purposes, you have a terrific opportunity to get your message across effectively. Nine out of ten text messages are opened within three minutes of delivery, and you can't get that level of response from email or direct marketing. 

Then again, people can block texts, and if you annoy them with your mass text messages, they'll do so. Before you send a mass text message, make sure you're doing it right. Here are 5 tips for writing an effective mass text message.

1. Make It Personal and Identify Yourself

Text messages, including mass text messages, are perceived as more intimate than email, so avoid language that might come across as spammy. Identify your organization and include a clear call to action: "Club Sidecar is offering two for one appetizers with the following code from 9 p.m. to midnight Friday. Be sure to save this message." Not everyone will have your number stored, and if you don't identify yourself, they may not know who the message is from.

2. Time It Right

In general, the best time to send your mass text message is during regular business hours. People expect to get texts during the day and they tend to open them promptly. Exceptions would be when you have a spur-of-the-moment promotion and want to get word out right away. Even so, you should avoid sending text messages late at night or in the wee hours of the morning. Sending out a mass text message at 3 a.m. is more likely to get your number blocked.

3. Use Actual Words, and Proofread Before Sending

Don't write in "text speak." While the occasional "lol" is probably forgivable, spell out "you," "your," and other words that tend to get abbreviated. Remember: you're a legitimate business or organization, not a 12-year-old with a brand new phone. Also, proofread your message before you send it out. Make sure coupon codes are accurate, and that general grammar and spelling are correct.

4. Make the Most of Your 160 Characters

When you only have 160 characters to your point across, you have to be clear and concise. Remember that not everyone can access URLs on their phones, so if you include one make it easy to remember. This may mean setting up a specific domain for your mass text message campaign, but it's worth it. It only takes recipients seconds to read a text message, so get straight to the point.

5. Keep an Eye on Analytics for Future Mass Text Messages

Analytics on a mass text message campaign can help you compose a better message next time. Did that catchy URL get a good response? What percentage of text recipients redeemed the coupon code you sent out? What was the response rate of the simple poll you sent out by mass text message? The numbers tell a story, and you should use them to educate yourself on how better to compose your next mass text message.

The mass text message can be a tremendously effective marketing tool. It's quick, unobtrusive, and reaches people on a device they have by their side 24/7. Take the time to write your messages carefully, with a clear call to action, and you'll get better response rates and ultimately better results.

 

August 18, 2014

Three Unusual Uses for Text Messages

 

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Texting is now a well-trodden path for marketing strategists, but its uses range far beyond advertising. With more than nine out of ten text messages opened and read within minutes of receipt, there simply isn’t a better way to transmit information to large groups of people simultaneously. Schools are using SMS to remind students about deadlines, or inform them of last-minute closures. Churches are sending inspirational words to their congregation. Charities and non-profits are accepting donations via text. Emergency services are even using SMS to negotiate with criminals in a hostage situation.

The applications of this simple technology, now in its 22nd year, are many and varied. We’ve whittled down some of the more unusual uses of text messaging to our three favorites:

Sending Emergency Alerts

When Hurricane Sandy devastated the Eastern Seaboard in 2012, the cost to local businesses was huge. Infrastructures were temporarily rattled, with web servers and power lines down, and SMS messages were the only form of communication available to emergency services and commercial enterprise alike. Local residents were kept informed of crucial information, and it was all thanks to cloud-based mobile technology. 

Locating Lost Pets

Companies like MobiPet are helping people find lost animals by notifying registered veterinarians, shelters and pet owners within a 30 mile radius. Unlike microchip implants, it’s a completely non-invasive way of tracking pets. All that’s required is a cell phone with a camera and SMS capabilities – technology that’s available to nearly 95% of the US mobile marketplace.

Domestic Chores

‘Smart appliances’ allow people to program a series of commands, which are triggered by text message when needed. Dishwashers, fridges, robot vacuum cleaners – almost anything can be integrated with intelligent SMS systems that let users activate them from afar. For example, if you are going away for a few days, you can tell your fridge to go into power-save mode, your washer to start cycling the day before you return, or your Roomba to clean house at regular pre-ordained intervals.

The future is here, and SMS messaging is a major player. If you can think of any other interesting applications for text message technology, let us know in the comments section!

 

August 14, 2014

7 Clear Advantages of Text Marketing



Many smart marketers make the (giant) mistake of underestimating the promotional impact of text messages. Others commit the twin sin of failing to use them to their full advantage. Understand the seven core benefits of text marketing, however, and you're on your way to properly harnessing this tool's impressive influence.

How weighty is that influence? An estimated 8.3 trillion text messages are expected to be sent in 2015, and in 2013 North American users averaged 6.5 billion SMS messages per day. Texting's transition from novelty to integral part of everyday life is complete. And, with that change, text marketing's potential advantages have expanded. The vast majority of people who enroll in SMS loyalty programs believe they gain value from it, and SMS coupons are 10 times more likely to be redeemed than paper or email coupons. If you're not considering text marketing, you should be. Here are seven clear advantages of this marketing method.

1. Higher Open Rates Than email and Direct Mail

With text marketing, you're reaching people who have opted in and want to receive offers from you. Marketing to an existing customer base has a high return on investment. Furthermore, since these people want to receive information from you, they deliver very high read rates for your messages.

2. Text Marketing Allows Detailed, Up-to-the-Minute Analytics

With many types of marketing it's hard to get decent analytics and deduce what you're doing right and what could use improvement. With text marketing, by contrast, you should expect timely analytics on open rates and your redemption rate data can be be added to at the point of sale, as the transaction happens.

3. People Like the Simplicity of Text Marketing

If you send a coupon or offer by text message, there's no coupon to cut out or lose, and redeeming the offer is simple. People's lives are complex enough, and text marketing lets consumers take advantage of fun offers, contests, and polls with minimal hassle.

4. People Have Phones With Them Practically 24/7

People generally check their traditional postal mail once a day. Email accounts may be checked several times a day. But phones are in view with near constancy. When you use text marketing, you can be confident that your message will be received and probably read within seconds of arrival.

5. Opt-In Lets You Target Marketing Without Wasting Time or Money

When people opt in to your text marketing program, you can know you're sending your messages and special offers to a targeted, receptive audience. You won't waste time or money messaging people who are poor leads.

6. Text Marketing Is Environmentally Friendly

In 2012, there were $1,535 available in coupon savings for every person in the US, yet on average people only took advantage of $10.75 in coupon savings. That same year, coupon redemption volume dropped by 14.3%. That represents a lot of paper going to waste. When offers are sent by text, there's no clipping, and no searching through pockets or purses to locate coupons at the point of sale. Text marketing is much friendlier to the environment than printed offers.

7. Text Marketing Reaches Coveted Young Consumers

Close to one-third of adults prefer communicating by text message over phone calls, and the percentage is higher among younger adults. Texting is a way of life for Millennials, the up-and-coming consumer generation, so it's only natural that text marketing is a good fit with this demographic.

Text marketing makes sense across a range of industries. It's quick, simple, environmentally friendly, and you can collect analytics with the ease and accuracy needed to make the data useful. Whether you want to run a contest, send out a coupon code, or announce a sale, text marketing is a cost-effective, powerful way to reach consumers on a device that most have within arm's reach at all times.