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8 posts categorized "Nightlife"

October 13, 2014

3 Surefire Ways to Get a Nightclub Customer's Attention

Do you want to bring in more business? If you're in the nightclub business, you know how important it is to differentiate yourself so that you can bring in more customers and continue to have success. Luckily, there are a number of way in which you can use today's technology to advertise your club so that you get the results that you want. Take a look at the following information for some great ways to get the attention of potential customers.

Use Mass Texting Services to Offer Limited Time Deals

If you're not currently using a mass texting service to market your club, now is the time to do start doing so. This is a great and easy way to reach out to potential and current club visitors. With the use of this service, you can advertise all of your deals.

While some clubs focus on marketing a special event or drink special, another great way to stand out is by offering a reduced admission fee if individuals show up by a certain time. This is a great way to fill up the club and ensure that a special event is visited.

All you need to do is set up a text campaign that will alert individuals of a discounted rate if they enter your club by a certain time. It's a good idea to send this out the day before the event date as well as a couple of hours before the specific time. This can allow you to get last minute guests in the door, who may not have otherwise visited your establishment.


Using mass text messaging services can help you get more people in the door.

Offer Continued Discounts for Repeat Guests

It's a good idea to reward repeat guests for visiting your club. This can help show that you appreciate their business and can keep them coming through your doors.

You can also use a mass texting plan for this marketing practice. You will want to tailor your messages and make sure that you're thanking customers for their patronage. Consider offering a discount to individuals who text a code once they've entered the club. This can allow them to save a certain percentage or dollar amount off of their next visit.

Use Social Media to Your Advantage

Social media is another great way to get the attention of potential customers. You can use images, videos, and personal reviews to help spark interest in your club and the events that you have.

With so many people using social media on a regular basis, it's important that your club makes its brand noticeable online so that you can get the best results. If you're not currently on social media, look into creating an Instagram, Twitter, and Facebook so that you can interact with your current and potential customers.


Tweeting about your brand can help you reach more potential customers.

As you can see, you can get the attention of nightclub customers in many ways. If you're looking for ways to better market your business, consider implementing some of the above steps so that you can continue to have success and stand out from the competition.



Natasha Etzel is a writer who writes on a variety of topics, including online marketing and business topics.

October 10, 2014

How Mass Text Messaging Can Sell Out Your Concert Venue

The concert is over, and everyone had a great time, but sadly that's no guarantee the concert goers will definitely turn out for your next event, especially if you don't remind them, regularly.

And you're certainly not alone. Being forgotten about is a problem all business owners face. Customers have a lot going on in their lives, and your business is rarely top of their minds. So...

Let's Remind Your Customers That You Exist


Standing room only at your next event!

Depending how much information your concert goers give you when they order their ticket, you have a number of options to follow up on them:

Email, of course.

Downsides of this approach include your message getting lost in a cluttered inbox, or even worse if your message automatically gets sent to the spam folder.

Bulk email can be an inexpensive way to communicate with your customers, but response rates keep on dropping, so it's important not to depend on it.

How about phoning your customers?

Unless your customer base is particularly small, phoning each of your customers one by one isn't an option. And there are ways to scale this process, with either an automated message sent to your customers, or using a call center. But be aware many people really do not appreciate unexpected calls, so unless you proceed with caution this approach may backfire.

Direct mail

Costly, with low response rates, but another option to consider if you have the budget, and want to reach your customers through multiple channels.

Text Message

According to the Conversational Advertising report by Mobile Squared, 90% of SMS messages are read within the first three minutes. That delivery and open rate is streets ahead of both direct mail, and email, so it's vital you make mass text messaging part of your marketing mix.

We're All Talking Less and Texting More


You can use a phone to talk?

As more and more of the population upgrade to smartphones, people are using their phone less to talk. Texting, rather than speaking, has become far more popular these days, and this is particularly true for teens. So sending a text really does almost guarantee to get someone's attention.

So this is one of the most cost effective ways to get a message in front of your customers incredibly quickly. But just because you can get someone's attention, doesn't make every message equal. If the texts you send out are uninteresting, irrelevant, or overbearing, they're very likely to:

 

    • Be ignored entirely.

 

    • Be read, but get no response.

 

    • Annoy your customers, so they either ask to unsubscribe, or choose to never do business with you again.

 


High Response SMS Marketing (a Very Crash Course)

The following tried and true direct response rules can help to maximize the response you get from your SMS marketing campaigns:

Message to Market Match

Is your message relevant, interesting and beneficial for the receiver? The more relevant to their interests and compelling for them, the better your response will be. If they came to a jazz concert, and you're inviting them back for Lady Gaga, you might not receive the response you're looking for.

"Make me an offer (I can't refuse)"

Everyone loves a special offer, and making it time-sensitive is shown to boost response again and again. Give your customers a very strong reason to buy now. Perhaps a reduced price, a two-for-one offer, special bonuses for the first 100 customers.

The more reasons you give your customer to respond quickly, the more likely they are to do just that.

Do they know who you are?

If it's been a while since you've been in touch, you might need to remind them who you are, your relationship with them, and why they're going to be so happy you got in touch (this loops back to making a special offer).

And even if you don't have an offer you can make your customers right now, keeping in regular touch with them can increase response rates when you do want them to respond positively.

What you're doing effectively is training your customers to get used to hearing from you, and even better if you can train them to respond to your messages, whether that's purchasing from you, or just clicking a link to read your latest newsletter.

Time of day

Since text messages are read so quickly, you ideally want to send messages when they're most likely to be responded too. It does depend on your audience, but a pretty safe assumption is that evenings and weekends are when your customers have the most time to read, and respond to, your message.

So it's vital you make SMS marketing part of your marketing mix, and perhaps your very first marketing choice for any new campaign, since the delivery and read rates are almost unprecedented. A well written and targeted text has been shown to get attention quickly and drive a fast response.

This article was written by Louis Allport, an experienced marketer who enjoys sharing his experience with other businesses. He lives in the UK and has been marketing and publishing online for over 15 years.

August 31, 2014

5 Surprising Beneficiaries of Text Message Marketing

Did you know that 99% of all text messages are opened? In comparison, less than 20% of emails in every industry are opened, and cold calls hover around a measly 6% success rate. Text messaging has been around over twenty years, yet it continues to be a form of communication that is personal and trusted by mobile users.

Mass text messaging delivers valuable information to your customers in real-time, whether you want to promote your upcoming fashion sale or send out a last-minute coupon for a popular dish in your restaurant. There are countless businesses that can benefit from mass text messaging, some of them may even surprise you!



From a simple text message you can increase sales, get your message shared across social media, and create an effective campaign to reach customers.

Entertainment Businesses

Bars, clubs, concert venues, businesses that promote entertainment have been leading the way in mass text messaging since the beginning. Entertainment businesses are perfectly set-up to interact with their clients and customers through text whether to promote upcoming shows, drink specials, or even announce last-minute VIPs. 2-for-1 coupons and discounted entry fees are an easy way to get customers through the door, and all they need to do is show the message on their phone.

Professional Businesses

Mass text messaging may not be as common in professional businesses, but there is a giant market just waiting to be tapped into. Businesses such as hair salons and gyms can easily send coupons or daily specials to their clients, reminding them that they are overdue for a cut or workout. Businesses such as doctors or dental practices may go about their promotions in a different way, but there are plentiful opportunities to reach clients through texting. Appointment reminders, whether scheduled or recommended, are a great way to get-in-touch and keep clients coming in.

Retail Businesses

Retail businesses already know that they need to keep with the trends to stay alive, so if your retail business isn't already compiling text subscribers it is time to join the party. Sending out texts inviting customers to special events, in-store fashion shows, and invite-only sales is a great way to make them feel like they are part of an exclusive club. Discount coupons and new stock announcements are also effective strategies for getting those shoes and dresses off the shelves.

Online Businesses

Online businesses are prime candidates for text messaging promotion, enabling current and prospective customers to click over from their text and land straight on a website. Sending out last-minute deals and one-day only discounts is the easiest way to expand sales through simply messaging your customer base. Get people on the website = more sales.


Mass text messaging makes it easy for online businesses to bring customers directly to their website and increase sales.

Food Industry Businesses

The food industry is perfectly poised for mass text messaging services. With good timing, you can have text messages promoting your lunch special on the phones of loyal patrons, right when their stomachs start growling. Texts announcing weekly specials, new menu additions, and even specially priced happy hours are a great way to remind customers that they need a night out with friends and a good bite to eat.

Mass text messaging gets your business's message straight into the hands of those you most want to reach. You are almost guaranteed that they will not only open your promotional message, but read it. You can't get effective advertising that is this personal in any other format.

Jessica Galbraith is a full-time writer and author of the travel blog The Fly Away American. She is an avid texter and always open up a new message.

August 25, 2014

The Quick Guide to Nightclub Marketing

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Nightclub marketing encompasses all the things you as a nightclub owner or manager do to bring in customers, and most of it comes down to building your club's unique brand. When the name of your nightclub conveys a certain experience, and people have an expectation of the experience of your club before they arrive, your club has a brand. Here is a quick guide to nightclub marketing techniques that have been tried and proven for brand building.

Promotions and Events

Successful promotions attract new clientele segment or boost existing clientele, and they're great for adding excitement to slow weeknights. Discounts and themes are two major pillars of successful nightclub promotions. Whether it's Goth night, disco night, or a 2 for 1 special, promotions and events are staples of successful nightclub marketing.

Contests

You don't have to spend a lot of money to host a trivia contest or a costume contest. Dance and karaoke contests are also popular ideas that don't cost much to host. With a well-attended contest, the cost of a nice prize will be more than made up for by increased sales and further promotion of your club's brand.

Press Releases

When your nightclub hosts an event benefiting a local charity, always issue a press release afterward. If you don't know how to write one, you can hire someone to do it for you without spending a lot of money. Getting a press release picked up by local media can boost your nightclub marketing strategy considerably.

Creative Visual Advertisement

Posters and stickers containing QR codes or interactive links can be effective nightclub marketing materials. A QR code customers can scan for a free drink offer or to waive the cover charge can bring in more people, as can a poster placed in an unexpected spot, like the window of a local business or on the side of a vending machine, for example.

Branded Merchandise Sales

As your nightclub's brand starts to solidify, consider selling branded merchandise, either from behind the bar or in a "gift shop" zone in your establishment. Not only do you profit from sales of the merchandise itself, the merchandise's wearers and users advertise for you whenever they wear their t-shirt or pour their friends shots in your branded shot glasses.

Customer Relationship Management

Some clubs implement customer relationship management (CRM) programs to better cater to their regular or VIP customers. CRM software is available to help you learn more about and track your best customers so you can offer them the best possible experience when they visit your nightclub. It's a great way to increase loyalty and gather information that helps you better target your nightclub marketing campaigns.

Social Media

If you're not already regularly using Facebook, Twitter, Pinterest, and Google+, you should be. A social media strategy doesn't cost much to implement and maintain, and can have great reach. Offer a free drink to customers who check in at your nightclub with their phones, and their social media friends will see where they are and perhaps decide to join them.

Text Marketing

Text marketing is an exciting and effective form of nightclub marketing. People have their phones with them at all times, and text messages are opened much more quickly than emails - usually within two or three minutes. A promotion code or notice of a contest sent out by SMS can reach large numbers quickly, at a very low cost. If your nightclub isn't using text message marketing, you're missing out on a great nightclub marketing technique.

July 31, 2014

Text Messages Used to Curb Teen Drinking

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As student activities go, binge drinking and text messaging are two perennial favorites. Now, a group of researchers have figured out a way to use the latter to combat the former.

A recent study conducted by the University of Pittsburgh School of Medicine suggests data collected and support offered via text message can reduce future instances of binge-drinking in young adults.

Lead researcher Brian Suffoletto, M.D. and his team designed the trial and won funding from the Emergency Medicine Foundation (EMF). The research – which is the first of its kind – aimed to see if SMS messaging  could collect data on college drinking habits, deliver feedback and ultimately change drinking behavior in young adults. The findings are due to be published in August in the Annals of Emergency Medicine.

According to Dr. Suffoletto, more than 50,000 adults between 18 and 24 arrive at emergency rooms on a daily basis in the United States, all seeking treatment for alcohol related problems. The research team performed a randomized trial of an SMS program with 765 young adults who were discharged from four emergency departments in Pennsylvania.

Participants were divided into three groups. One group received a series of automated text messages each week, asking them about their drinking plans for the weekend. A follow-up report compares their actual consumption. If the group anticipated having more than five drinks during a 24 hour period, participants received a warning text and a request to lower alcohol consumption during the week. Those who agreed received positive reinforcement and strategies for cutting down; those who refused to lower their consumption received a text message asking them to reflect on their decision.

A second group received a text query about total alcohol intake, but did not receive any pre-weekend messages or post-weekend feedback. The third group was a control group, and did not receive any text messages.

At the three month stage, participants who were exposed to the text message encouragement had decreased their drinking by 1-2 occasions each month (from a baseline of 3-4). Nearly 15% of the intervention group reported complete abstinence.

Researchers speculate that frequent text messages raised self-awareness about alcohol use. This sort of ‘mobile intervention’ could, if implemented in emergency departments across the country, not only curb teen drinking, but alleviate the daily burden placed on hospitals because of alcohol poisoning and other alcohol-related admissions.

November 11, 2013

How Can My Restaurant Use Mobile Marketing?

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Mobile marketing is a godsend for the restaurant business. Whether you’re running a franchise within a global chain of fast-food outlets, or trying to reach out to locals for a mom ‘n’ pop diner, leveraging the power of smartphones should be a central part of your marketing strategy. Here are the best applications of mobile technology for restaurants:

 

  1. Texting. This is the kicker. Cheap, fast, reliable – bulk texts can fulfill all sorts of dreams you may have for growing your business. You can use texting to send out menu updates, courtesy messages and reservation reminders. Set up an opt-in text list by offering promotions to customers who sign up. What’s the best way to do that? Read on…
  2. Mobile coupons. If you doubt the efficacy of this emerging form of discounting, think on this: mobile coupons have a redemption rate nearly 25% higher than printed internet coupons and around 10 times higher than mail or newspaper distributed coupons! Guess what else? They’re significantly cheaper than any other form of coupon, so if you’re considering getting into the coupon game, there really is no other option.
  3. Geo-fencing. This emergent technology uses GPS to define the geographical boundaries of a specific mobile device. It allows restaurants to trigger texts and emails to that device when it comes inside the boundaries. So if one of your customers is in the area, you can send them special offers based on their favorite dishes.
  4. Surveys and polls. Engage your customers directly by asking them what kinds of combination deals they might be interested in. For instance, would they prefer a lunch deal with two free sides or a starter and a dessert? Send out surveys to get feedback on customer service by asking for star ratings on your latest daily specials.
  5. QR codes. These are ideal for out-of-hours engagement. Set up sign on your store front with a QR code so if hungry customers are constantly walking by when you’re closed, you can think about the possibility of extending your opening hours.

 

Mobile marketing offers so many opportunities for localized, targeted customer engagement. For small restaurants, texting is an affordable way into the mobile marketing revolution, so if you’re hungry for customers, start changing the way you do business today.

December 18, 2009

Gonna Be In NYC? New Years Eve Parties in New York

New Years Eve Parties in New YorkClub Texting is based in New York. As such, we know a thing or two about New Years Eve parties. If you're a native, or you'll be visiting, we've got some info for you, along with some links to valuable resources. In New York, New Years Eve is one of the biggest and most exciting party nights of the year. It gives you an excuse to get dressed up, spend time with friends, and party like a rock star.

New Years NYC is an experience like no other, whether it is spent in Times Square or at one of NYC’s hottest clubs. The ball drop in Times Square is an event that cannot be replicated and belongs solely to New York, drawing crowds of over 700,000 people. Two clubs having New Years NYC parties near Times Square are China Club and Aspen Social, both located close to the madness where you can ring in the New Year out of the cold.

A lot of people would rather avoid the madness altogether, good thing New York is a big city. New Years Eve in NYC has an endless list of places to celebrate. Clubs are the perfect New Years option embodying all things New Years, glitz, glamour, music, dancing, and of course the countdown to midnight. Some of NYC’s best places to ring in the New Year include; M2 Ultra Lounge, BLVD, and Kiss & Fly.

Whatever you do, everyone at Club Texting wishes you a happy and a healthy new year!

November 09, 2009

Nightclub Promotion 101 - Text Messaging For Your Club

As a nightclub owner or promoter you're always looking for new, cost-effective ways of getting people through the door. At Club Texting, we help hundreds of nightclubs, bars, and lounges connect with their patrons through text messaging:

Nightclub promotions can be a difficult task--you spend money in various places, and it is often difficult to see if your investments are paying dividends. Club Texting's mobile marketing program for nightclubs holds down your costs, while taking the uncertainty out of the nightlife promotions process. When you send out text messages promoting parties at your nightclub, patrons come through the door, with their phones in hand. Unlike with email, which stays on the computer, you can have your customers pull out their phones to show you the message they are responding to--and in turn you can offer them VIP access, drink specials, reduced admission, or whatever else you dream up!

So what can you do with text messaging for your nightclub? As patrons wait in line at the door, have them text your keyword to 25827 (212121 in Canada) to join your VIP mobile guest list, showing the auto-reply message for reduced admission. Send a mass text the same day as a special event, telling people to show the text message for free admission before 11pm. Soon, you will never print flyers again!

Learn more: Mobile marketing is the future of nightclub promotion.