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3 posts categorized "Nightlife"

November 11, 2013

How Can My Restaurant Use Mobile Marketing?

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Mobile marketing is a godsend for the restaurant business. Whether you’re running a franchise within a global chain of fast-food outlets, or trying to reach out to locals for a mom ‘n’ pop diner, leveraging the power of smartphones should be a central part of your marketing strategy. Here are the best applications of mobile technology for restaurants:

 

  1. Texting. This is the kicker. Cheap, fast, reliable – bulk texts can fulfill all sorts of dreams you may have for growing your business. You can use texting to send out menu updates, courtesy messages and reservation reminders. Set up an opt-in text list by offering promotions to customers who sign up. What’s the best way to do that? Read on…
  2. Mobile coupons. If you doubt the efficacy of this emerging form of discounting, think on this: mobile coupons have a redemption rate nearly 25% higher than printed internet coupons and around 10 times higher than mail or newspaper distributed coupons! Guess what else? They’re significantly cheaper than any other form of coupon, so if you’re considering getting into the coupon game, there really is no other option.
  3. Geo-fencing. This emergent technology uses GPS to define the geographical boundaries of a specific mobile device. It allows restaurants to trigger texts and emails to that device when it comes inside the boundaries. So if one of your customers is in the area, you can send them special offers based on their favorite dishes.
  4. Surveys and polls. Engage your customers directly by asking them what kinds of combination deals they might be interested in. For instance, would they prefer a lunch deal with two free sides or a starter and a dessert? Send out surveys to get feedback on customer service by asking for star ratings on your latest daily specials.
  5. QR codes. These are ideal for out-of-hours engagement. Set up sign on your store front with a QR code so if hungry customers are constantly walking by when you’re closed, you can think about the possibility of extending your opening hours.

 

Mobile marketing offers so many opportunities for localized, targeted customer engagement. For small restaurants, texting is an affordable way into the mobile marketing revolution, so if you’re hungry for customers, start changing the way you do business today.

December 18, 2009

Gonna Be In NYC? New Years Eve Parties in New York

New Years Eve Parties in New YorkClub Texting is based in New York. As such, we know a thing or two about New Years Eve parties. If you're a native, or you'll be visiting, we've got some info for you, along with some links to valuable resources. In New York, New Years Eve is one of the biggest and most exciting party nights of the year. It gives you an excuse to get dressed up, spend time with friends, and party like a rock star.

New Years NYC is an experience like no other, whether it is spent in Times Square or at one of NYC’s hottest clubs. The ball drop in Times Square is an event that cannot be replicated and belongs solely to New York, drawing crowds of over 700,000 people. Two clubs having New Years NYC parties near Times Square are China Club and Aspen Social, both located close to the madness where you can ring in the New Year out of the cold.

A lot of people would rather avoid the madness altogether, good thing New York is a big city. New Years Eve in NYC has an endless list of places to celebrate. Clubs are the perfect New Years option embodying all things New Years, glitz, glamour, music, dancing, and of course the countdown to midnight. Some of NYC’s best places to ring in the New Year include; M2 Ultra Lounge, BLVD, and Kiss & Fly.

Whatever you do, everyone at Club Texting wishes you a happy and a healthy new year!

November 09, 2009

Nightclub Promotion 101 - Text Messaging For Your Club

As a nightclub owner or promoter you're always looking for new, cost-effective ways of getting people through the door. At Club Texting, we help hundreds of nightclubs, bars, and lounges connect with their patrons through text messaging:

Nightclub promotions can be a difficult task--you spend money in various places, and it is often difficult to see if your investments are paying dividends. Club Texting's mobile marketing program for nightclubs holds down your costs, while taking the uncertainty out of the nightlife promotions process. When you send out text messages promoting parties at your nightclub, patrons come through the door, with their phones in hand. Unlike with email, which stays on the computer, you can have your customers pull out their phones to show you the message they are responding to--and in turn you can offer them VIP access, drink specials, reduced admission, or whatever else you dream up!

So what can you do with text messaging for your nightclub? As patrons wait in line at the door, have them text your keyword to 25827 (212121 in Canada) to join your VIP mobile guest list, showing the auto-reply message for reduced admission. Send a mass text the same day as a special event, telling people to show the text message for free admission before 11pm. Soon, you will never print flyers again!

Learn more: Mobile marketing is the future of nightclub promotion.