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21 posts categorized "Nightlife"

February 09, 2016

How to Use Text Message Marketing to Organize Your Valentine's Day Event

It's almost time for Valentine's Day, which means that you only have a few weeks to organize your special holiday event. One invaluable tool to help you is text message marketing. It not only be used to promote your event, but it also provides a way to communicate with guests, volunteers and staff to ensure that everything runs smoothly. If you are unsure how to get started with text message marketing, try one of the following approaches.

Promote Your Event


Use texts to spread the word about your Valentine's Day event

Effective text message marketing is a fantastic way to enhance your promotional capabilities. You can add a text-based call to action to your marketing collateral, which gives your prospective attendees an easy way to engage with your promotional materials. Add a keyword, phone number, and other information about your texting service to TV, radio, and print ads, as well as any flyers you hand out. Then, ask your customers to send a text to find out more information about your event or even RSVP.

Increase Attendance with Last Minute Reminders

Promotion with a SMS-based call to action is one of the first steps of getting people to your event. The second step is to use your text message marketing campaign to remind your subscribers about the event. People's schedules get busy, making it easy for them to forget about an event. The day before your event, you can send a reminder to those who have tickets and/or all subscribers to increase attendance. Texts have an almost 100 percent open rate and are read within a few minutes, so you can be sure your subscribers will see your reminder.

Poll Your Audience

As you create plans for your Valentine's Day event, you may start to wonder about what your audience will want. Use text messages to collect their input. You can send out a poll asking your customers what they would like to see, along with a few keywords that stand for each possible outcome. Then, your customers can text the keyword that best matches their preference, and the keyword with the most texts wins. Use text message polls to help you figure out a decoration theme, music, menu items, and more.

Organize Your Staff and Volunteers


Communicate with your staff via text to increase efficiency

Text message marketing does not just have to be about you interacting with your customers and guests; it also works as a way to interact with your event staff and volunteers. It is possible to create groups in your subscriber list, and send targeted messages. You will also be able to receive texts, allowing your staff members and volunteers to get in touch with you with any questions or problems. It is often much easier and faster to send a quick text than it is to email or call, making it a much more efficient way to communicate with your staff and volunteers to ensure a seamless event.

Text message marketing can help you spread the word about and organize your event. If your organization is planning a special Valentine's Day event, use a texting service to ensure it runs smoothly. Try ClubTexting for free to enhance your Valentine's Day event organization.

January 24, 2016

Attract Millennials to Your Nightclub with Text Message Marketing

Over the years, there has been a decline in Millennial patrons attending nightclubs. According to Insider magazine, the reasons for the decline range from increased technology for meeting people, overpriced drinks, and expensive cover charges. However, going out and spending time with friends over cocktails will always be a popular form of entertainment for partiers of any age. As an owner or marketer, you just have to use more creative methods to attract Millennials to your nightclub. One of the most effective ways to pack your dance floor again is through text message marketing.


Lead them directly to your doors.

Know Your Customers

You have to know your customers in order to effectively market to them. Millennials were born between the years of 1982 and 2004, and they make up approximately a quarter of the entire population. Because many Millennials have grown up with technology and smartphones, it can be difficult to reach them through traditional marketing methods such as magazine ads, radio spots, or direct mail. If you want to get the attention of Millennials (and get them to your nightclub) you need to take a more direct approach. Text message marketing lets you do this.

Provide Instant Interaction

Millennials aren't as willing to spend time looking at ads they aren't interested in. And, while it's important to include exclusive specials and discount offers in your text message marketing, it's good practice to create deals that this powerful customer segment can take advantage of immediately and redeem easily. Texting a Valentine's Day special the weekend before the holiday is infinitely more effective than posting flyers a month in advance.


Nightclubs are the best for selfies.

Allow Shareable Experiences

Make sure to also create shareable experiences to engage Millennials. Include rewards or perks for sharing the text online or interacting with your club on social media. Offer drink specials to those who share your texts with their friends or refer them to your list. When marketing to Millennials, the more people that can get involved, the better.

Include Fun Pictures and Images

Adding images or even just emojis to your text message marketing can go a long way in getting the attention of Millennials. Including photo opportunities is also a good strategy to increase engagement with this audience. After all, they are often referred to as the "selfie generation". Whether you request that your customers tag you on Instagram or use images in your texts, your text message marketing campaign must be not only fun but also fun to look at.

Exclusive and Personal Attention

Millennials often find more value in experiences and relationships than "things." Your text messages should make the recipient feel as though they have an exclusive connection to your nightclub. Avoid sending boring messages that scream, "We just want your money" and make your customer feel as though the offer or event has been designed exclusively for them. Also, make sure you avoid bombarding phones with too many messages. Millennials are particularly aware of spam and have no problem blocking you or asking to be unsubscribed from further notifications.

An effective text message marketing campaign can get Millennials through your nightclub door. Want more business? Try ClubTexting for free today!

January 22, 2016

Increase Your Band's Fan Base with Mass Text Messaging

The music industry is notoriously difficult to break into, but it is easier today for bands to find a following through social media and other digital marketing channels. One lesser known way to keep in contact with your fan base is mass text messaging. Many bands opt for what seems to be the more cost-effective way to engage fans through social media and email marketing, but text marketing has a very low cost and a much higher engagement rate than other platforms. There are many ways you can use mass texting to increase your band's fan base, including the following.

Event Reminders


Remind your fans about concerts and other upcoming events through text.

Social media and email marketing provide invaluable tools to reach a large audience and inform them about your concerts or other events. However, people do not always check them at regular intervals, so you typically need to post the information days, weeks, or even months in advance to ensure your fan base has a chance to see it.

Mass text messaging helps alleviate this by offering an immediate communication channel through which to remind them about the event. You can advertise the event through multiple channels, and then on the day before or even the day of the event, you can send out a text message reminder so that more people show up. Most people open their texts within a few minutes, so it's a good way to send last-minute reminders.

Invites to Concerts

Why not invite your mass text messaging subscriber list to your concerts? People who choose to receive information from you will already be fans, making them the perfect audience to invite to your live music events. You can also separate your fans into different markets using a mass texting platform so that you can send invites to only those in the geographical region of your concert.

Exclusive VIP Access

People enjoy feeling special, so treating your SMS subscribers as your VIP fans could be a great way to reward them. Since you can designate specific groups using your text marketing service, you can choose to send messages to only your most loyal subscribers. Then, you can share special VIP offers via text message for upcoming shows.

Tour Updates

Marketing is much more about creating a relationship than it once was, which is why many bands head to social media. It is important to be personable and interact with your fans. Mass text messaging also offers you a personal way to communicate with fans and update them on your tour, studio time, and more. This helps you to create a much tighter knit group of fans who feel as though they are part of your crew.

Deals for Free Music


Offer those who opt in to your texting free music to grow your fan base.

Although fans will most likely inevitably go out and purchase your latest album, they will always enjoy getting free music from you, especially if it is exclusive. By offering exclusive downloads and free music to your SMS subscribers, you can grow your text marketing list. Then, you can get subscribers to come to your live music events by sending special invites.

Mass text messaging can help you to engage with your fans and build your fan base. You can communicate with them almost instantly, and with a near 100 percent open rate you can almost guarantee everyone will see the message, whether you want to get people out to an event or just cultivate your relationship. Ready to get started? Try ClubTexting for free today!

January 04, 2016

New to Group Texting? Learn the Golden Rules of the Medium

Text messaging is a great way to get your message out into the world, immediately. But marketing messages need a deft touch or they can send your customers rushing for the 'opt out' button. There are a number of important factors to consider when structuring your text messaging campaign. To avoid making a mistake, pay close attention to the following golden rules.


People love their phones - send great texts and become a part of that.

Get Permission

Nobody likes to receive messages they didn't opt-in for. Critical to running a successful text messaging campaign is to make sure that your audience actually wants to receive your messages. To do this, you need to acquire their permission before you start texting them. Potential subscribers can text you to opt-in or if your database is manually managed, you can obtain written consent. Getting permission is essential to your text marketing campaign. Failure to do so could result in legal ramifications, as well as damage your brand and annoy your customers.

Timing Is Everything

The frequency of your texts is important. Too many, and your customers get irritated. Too few, and they forget about your campaign altogether. Standard practice is to send between two and four messages per month.

Similarly, keep your texts within business hours. Respect people's privacy enough to leave them alone when their work day is done. There is the added benefit of people being more interested when they're active and up and about. Text marketing often requires immediate action to work well, and that's not going to happen if your subscribers have just been startled awake from a nice dream by a text message notification.

Vary your times depending on the product you're selling. For example: if you're marketing a meal at a restaurant, then just before lunchtime is the ideal time to send your texts.

Be Clear

Tell people what is going on, and don't take your time about it. The constraint of text campaigns that balances out their speed is that nobody really likes reading long text messages. So your best bet is to get right to the point, and make sure your call to action is strong.

Additionally, ensure that your terms and conditions are easily accessible and be clear about what your campaign is about, what is required and anything the customer should know. Use easy language and don't get wrapped up in the little things -- a clear sentence is often better than one with a bunch of fancy words.


Texting is an immediate and direct form of marketing.

Add Value

The service you are offering or the campaign you are promoting must do something for the customer. It must enrich their experience in some way. They've given you their permission to communicate with them via this channel, and they should get something good in return for that.

It's all good and well to try and sell a product via text, but if there is nothing about your message that engages with the customer, then you're just wasting characters. As Kern Lewis says for Forbes: "Be of use to your subscribers first."

In an age where there are very few people on the planet without a phone, it's not difficult to see how text message campaigns can help businesses expand their reach and grow their customer base. If you're interested in seeing what text message marketing can do for you, why not try ClubTexting for free?

January 02, 2016

Attract People to Your Nightclub with Text Marketing

Nightclubs and private functions were made for each other. However, in order for you to count your party a success, you need party goers to add your club to their itineraries early. There is no shortage of options when it comes to venues, so getting people to line up at your club might require more creative methods than you've used in the past. Gone are the days of passing out flyers and hoping people show up. Here are some ways you can start the New Year out right and attract people to your nightclub with text marketing.


Start 2016 with the best New Year's party in town.

Texts Establish a Personal Relationship

One of the greatest benefits of text marketing is the ability to establish a more personal relationship with your guests. Rather than taking the chance they'll see a flyer somewhere, you can notify your SMS program subscribers about your event directly. Even if you send the same message to everyone, receiving the text on a smartphone feels much more personal than hearing an ad on the radio. Plus, it gives your guests the feeling of having an exclusive "in" to your club.

Word of Mouth at its Best

Considering nearly 100 percent of all texts are opened and read, you have a much better chance of gaining the attention of partiers through text marketing than by any other type of invitation. Make sure when you send out your text, you encourage the recipients to share the invite with loved ones. In order to reach more people even faster, you can provide an incentive, such as a promotional offer or bonus to those who pass the message along. There isn't any faster or easier way to spread the news about your event than by encouraging the receiver to forward your message or tell a friend about your club.

Include Special Promotions and Perks

There are a number of special promotions and perks you can include in your text marketing to make sure people are lined up to get into your club this year. Consider offering discounted VIP service and special drink offers. Further, try promotions such as asking the recipient to show the text at the door before 11PM for free admission. If guests are at the club by 11:00, there's a good chance they'll stay and celebrate until long after midnight.


Text marketing can make your club the #1 spot in 2016

Provide Instant Drink Specials and Bonuses

In this world where instant gratification can go a long way, consider providing instant drink specials and bonuses in your text marketing that guests can benefit from right away. If they know they can qualify for a free drink simply by texting the keyword or forwarding the offer to their friends, they can help spread the news of your party and may be more likely to show up at your club for future events.

Are you ready to get the party started at your nightclub? Try ClubTexting for free today!

December 19, 2015

The Top 5 Ways to Use Group Texting to Boost Holiday Business

The holidays are just around the corner, and for many businesses, this time period represents the bulk of their sales for the entire year. The highest average monthly retail sales tend to be in November and December as people hit the holiday sales and buy presents. Having a good holiday season is important for the health of your business. By using group texting, you can engage with your potential customers and boost your holiday business.


Santa's not the only one who can send out holiday greetings and gifts through text.

Text to Win Contests

One way to get into the holiday spirit and engage your customers is to run a holiday-themed text to win contest. This type of contest is simple to run and easy for your customers to enter. If you offer an attractive grand prize or something small just for entering, such as a special coupon, then people will be more likely to participate and subscribe to your SMS marketing list for future campaigns. Once they have the coupon, they will be motivated to shop for gifts in your store or business.

Special Sales

Sales and discounts drive the holiday shopping, which is why Black Friday deals start earlier and earlier every year. You can take advantage of people's desire to save big in the holiday season by sending out special sales that are exclusive to your text message subscribers. In the weeks leading up to the holiday shopping period, it is beneficial to promote your group texting program, promising special exclusive sales and deals for subscribers.

Last Minute Discounts

Group texting is an immediate marketing channel. Most people open their texts within just a few minutes of receipt, which makes it the perfect forum for sending out last minute discounts and flash sales. It is best to send out your message a few hours before the sale begins to ensure people have time to prepare. The more limited-time the offer, the more motivated people will be to take action right away.

After Christmas Sales

The holiday season does not have to end once Christmas passes. Many smart shoppers wait for the after Christmas sales to do their shopping to take advantage of better deals. With group texting, you can promote your after Christmas sales and boost business by offering an exclusive coupon.

Create a Marketing CTA Related to Your Texting Program


When your team develops your holiday marketing flyers, incorporate a text CTA.

One way to extend the reach of your holiday marketing efforts is to include information about your group texting program in your call to action on your marketing collateral. A short CTA easily fits on posters, flyers, television ads, print ads, and more, because you simply need to include a keyword and short code. Not only will this help you attract more business around the holidays, it will also help to grow your mobile subscriber list.

There are many other ways to incorporate group texting into your holiday marketing strategy. A creative campaign can help you get the attention of last-minute shoppers and boost your business during this important season. Ready to run your holiday campaign? Try ClubTexting for free today!

May 04, 2015

How Nightclub Owners Can Get the Party Started with SMS Messaging


SMS messages can help you attract more guests for special events at your nightclub.

The dance floor is packed, the DJ is spinning a compilation of music that has the crowd feeling energized and excited, everybody is having a great time, and the drinks are flowing. It's every nightclub owners' idea of a perfect evening. If you are searching for ways to get the party started at your club, there are a number of approaches you can take. As mobile has become more popular, forward-thinking club owners have been using SMS messaging to reach more patrons. Here are some of the ways you can use SMS messaging to increase foot traffic to your nightclub for special events.

Build Your Mobile Subscriber List

One of the biggest challenges for business owners who are exploring how to use mobile marketing to connect with customers is creating a mobile subscriber list. Building a large list typically takes some time, but there are a few things you can do make the process easier. Consider launching a cross-channel marketing effort. Create a long code campaign with a mobile communications provider, and place compelling calls to action encouraging people to text to subscribe to your mobile list on your print and online promotions. Employing a cross-channel strategy is a good way to increase sign-ups for your SMS messaging campaigns.

Offer Something Unique and Exciting

It goes without saying that every person loves feeling valued and special. The same goes for your customers. If you want to get their attention with SMS messaging, offering them something appealing is a good way to do it. Consider creating a VIP offer campaign to pique your mobile subscribers' interest. There are several ways you could structure your campaign, from sharing a VIP coupon for a free drink, offering exclusive reserved seating, or waiving the cover charge for the first hundred customers who reply to your message. Create an offer that your potential patrons simply won't be able to refuse!

Send Reminders to Your Mobile Contacts

If you decide to use SMS messaging for your event promotions, informing your mobile subscribers about upcoming events a couple weeks prior is a good rule of thumb. This gives them plenty of lead time and allows them to connect with friends and make plans to attend. But don't just send them one SMS message and leave it at that. Consider reminding your mobile subscribers about your event as the day draws closer. This will help keep it fresh in their minds so they don't forget that it's happening. A little reminder goes a long way when it comes to boosting event attendance.


Remind your mobile subscribers about upcoming events with well-timed SMS messages.

If you are interested in giving your marketing efforts a boost to attract more customers to your nightclub, SMS messaging is a great way to do it. Club owners can use cross-channel marketing strategies to build their mobile subscriber lists, and then create SMS messaging campaigns which help build momentum in the weeks and days leading up to events. Are you ready to get started with text message marketing for your nightclub? Try Club Texting for free today!

April 24, 2015

Text Message Marketing 101: How to Grow Your Mobile Subscriber List


Building your mobile subscriber list can help you create more effective text message marketing campaigns.

One of the most common questions that business owners have is how to effectively grow their mobile subscriber list. Whether you are just beginning to explore text message marketing for your business or you simply want to expand your audience, there are a number of easy things you can do to give your mobile subscriber list a boost. Keep in mind that it may take some time to develop a large list, but it will be well worth it because your text message marketing campaigns will be seen by more customers. Here are four helpful tips for attracting new mobile subscribers.

Leverage Print Marketing

Does your business send out direct mailings regularly to connect with new customers? Or perhaps you have print advertisements in your store. Consider leveraging your existing print marketing efforts to get the word out about your mobile subscriber list. Adding a long code to print advertisements is an easy way to make your audience aware that they can connect with your business via mobile.

Add Your Mobile Call to Action to your Website

Did you know that you can actually add a mobile call to action to your business website? Many businesses create HTML forms where mobile users can enter their phone numbers in order to receive text messages. You can even take this one step further and provide a list of interests for potential subscribers to check off when they enter their mobile number. For example, if you're a pub owner, you may want to include options to receive text message alerts about special menus, exclusive deals, musical performance schedules, or VIP events. This extra step can help you create more targeted text message marketing campaigns. Adding a mobile call to action to your website is an inexpensive and easy way to grow your business' mobile database.

Spread the Word via Email

If your business has an existing email list and you distribute newsletters to customers regularly, you can also add your mobile call to action there to boost your subscriptions. Again, making a simple change to your existing email newsletter is an inexpensive and quick way to grow your mobile database.

Create a Refer a Friend Campaign

Do you already have a small list of loyal mobile subscribers? If so, you may want to consider creating a 'refer a friend' campaign to get the word out about your business. Use text message marketing to reach your existing customers, and offer them an incentive in exchange for new referrals. For example, those who refer five friends can receive 10 percent off their next meal purchase. This is a sure fire way to grow your mobile subscriber list quickly.


Let customers know about your mobile list through various channels to increase participation.

Are you a business owner that's interested in growing your mobile subscriber list? If so, there are a number of easy ways to get started. Consider leveraging print marketing, adding your mobile call to action to your website, spreading the word about your mobile list to your email subscribers, and creating a campaign that allows your customers to refer a friend and receive special offers. Are you ready to launch your first text message marketing campaign? Try Club Texting for free today!

March 31, 2015

4 Reasons Your Event Needs Mass Text Messaging


Effective mass text message marketing can help you maximize event attendance.

Mass text messaging should be in every event planner's toolkit. It doesn't matter if you are planning large conferences in the corporate world or a nightclub owner interesting in attracting more patrons to an upcoming special event. If event planning is part of your job description, reaching out to your audience via mobile can have many benefits for your business. Here are four reasons your event needs mass text messaging.

Simplifying Registration

Mass text messaging can be used to simplify the registration process for your upcoming event. Consider setting up a system where your mobile subscribers can preregister via their smartphones. This is beneficial for two reasons. First, it is more convenient for your audience, which means they may be more likely to register. It also simplifies things for your business because you can easily track who has signed up to participate in your event.

Build Interest Leading Up to Your Event

Do you have an impressive array of speakers on the docket for an upcoming event? Or maybe you've invited a popular musician to perform for the evening? Mass text messaging can be used to build interest and get people talking in the days and weeks leading up to your event. If you know your mobile subscribers will be excited about a particular speaker or performer, why not spread the word? It could help you maximize attendance because potential attendees will be excited about the schedule or set list.

Reminder Tool

How many times have you looked forward to something and then completely forgotten it was happening? Chances are you would have appreciated a reminder so you didn't feel disappointed after the fact. Mass text messaging is the perfect way to reminder your audience that your event is happening. Consider sending out a reminder message a day or two ahead of the scheduled date. This will help you keep your event fresh in the minds of your mobile subscribers, increasing the chances that they'll attend.

Gathering Feedback after the Fact

You can also use mass text messaging after your event to collect valuable feedback from your audience. Consider creating a quick poll or survey afterwards to see what your guests thought about the event. The information you collect will come in handy if you plan events frequently, as you can use it to see what worked and what didn't work so well previously. Mobile surveys and polls are quick and easy, so chances are you will get more responses than if you chose to ask for your audience's feedback via traditional channels like email or the mail.


Use mass text messaging to get your customers' attention before your next event.

Mass text messaging is a useful tool for every event planner. Whether you are involved in planning corporate networking events or you are simply interested in attracting more patrons to comedy night at your club, mobile can be used to streamline the registration process, generate interest, remind your audience, and collect feedback about your event. If you are interested in exploring how mass text messaging can benefit your business, try Club Texting for free today!

January 27, 2015

4 Ways to Fill Your Nightclub's Dancefloor in 2015


Make your club the hottest spot in town this year. Photo credits: whiskeytango.

It's a new year, and it's time to take things up a notch to attract new patrons to your nightclub. Whether you've recently opened your establishment or are simply interested in making some changes to your business to connect with new customers, there are a number of things you can do to fill your nightclub's dance floor in 2015. Here are four approaches you can take to make your business the hottest party spot in town.

Find out What Your Customers Want

The best way to make your business more customer-friendly is to connect with your target audience. Ask your customers what they'd like to see from your business this year. You can conduct an informal or formal market research campaign to collect their feedback. Consider asking about your food and drink menus, music, and general nightclub atmosphere. Use the input you gather from your audience to make improvements to your business in the new year.

Get the Word out on Social Media

If you are interested in attracting a younger audience to your nightclub this year, consider getting started with social media marketing. Social networking is the new word-of-mouth marketing. Spend some time learning more about which social media sites are most popular among your audience, and create a profile. Add links to your social media profiles to your print marketing materials and your menus. This will help you establish a following of existing customers. Use this channel to share special promotions with your customers and engage them in conversation.

Introduce Themed Nights

One way to set your nightclub apart from others nearby is to introduce themed nights. For example, you may want to have a designated ladies night each week where female club goers receive a special discount, or a singles night where those who are unattached can come and mingle. Themed nights can add an element of fun to your establishment, and that element of fun is what's going to help fill up your dance floor this year.

Use Text Marketing to Reach New Customers

Another effective way to connect with a younger audience is through text message marketing. Younger consumers communicate via text message more frequently than traditional phone calls. As consumers have become more connected to their mobile devices, they've become more open minded about connecting with businesses through their smartphones. Consider working with a mobile developer to create a text marketing campaign for your business. If you want to make the most of your first campaign, entice customers to opt-in to receive communications from your business with a special promotion. Develop an offer that potential customers simply cannot refuse, and your business will be booming before you know it.


Pack your dance floor this year by revamping your marketing. Photo credits: kalooz.

If you're interested in getting new customers through the door this year, there are several approaches you can take to accomplish your goals. Consider talking to your customers, embracing social media, introducing themed nights, and exploring text message marketing to reach your audience. Get started with your first text marketing campaign and try Club Texting for free today. New patrons will be filling up your dance floor in no time!