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10 posts categorized "Music"

December 17, 2014

4 Reasons to Use Text Messaging for Your New Year's Eve Promotions


Many of your customers will be out celebrating on New Year's Eve.

It's hard to believe that 2014 is already coming to a close. With New Year's Eve just around the corner, many business owners have begun developing creative strategies to reach potential customers on the evening of December 31st. After all, it is one of the most popular nights out of the year. If your restaurant or club is hosting a special event in honor of the holiday, you may want to consider adding texting to your New Year's Eve marketing toolkit. Here are four reasons text marketing is an effective channel for your upcoming promotions.

New Year's Eve is one of the Most Popular Nights Out of the Year

Visit any major city or small town on New Year's Eve night, and you'll notice that the local establishments are packed with patrons decked out in their finest attire. The sheer amount of people out on the town represents an important opportunity for business owners. Chances are good that potential customers will be checking their phones frequently to see where their friends are hanging out. A well-crafted text promotion can help you connect with all these people directly.

Potential Patrons are on the Move

Restaurants and clubs can count on their customers being out and about on New Year's Eve. While some may have purchased tickets for events in advance, many others will be hopping from place to place meeting up with different groups of friends. A text campaign can help you connect with potential customers while they're on the go. Well-timed promotions could entice them to make their next stop at your establishment.

Your Customers are Texting

Just four short years ago, approximately 60% of smartphone users sent and received texts. Today, over 81% of smartphone users communicate via text message. If you're interested in attracting the attention of younger customers, the numbers are even more promising. In recent years, the average number of texts sent and received has been climbing steadily. Potential customers in the 18-24 age demographic send and receive an average of 2,022 and 1,831 texts each month, respectively. Their older peers in the 25-34 demographic send approximately 1,130 and receive 1,110. These numbers represent a key opportunity for businesses interested in reaching younger audiences on New Year's Eve.

Open Rates for Text Campaigns are Impressive

If you're investing in a marketing campaign, you want to be sure that you're getting a good return. Text marketing provides one of the best returns in the business. Open rates for text messages are close to 100 percent, whereas average email open rates are only about 22 percent. When customers opt-in to receive text communications from your business, you can feel confident that they're getting your message.


Connect with potential patrons via text message this New Year's Eve.

Text marketing should be a key component of your marketing toolkit this New Year's Eve. The fast-paced nature of the evening aligns perfectly with a well-crafted text campaign. Your customers will be on the move, checking their phones and communicating via text frequently, and they'll be looking for fun places to spend their evening. If you want to connect with new customers over the upcoming holiday, try ClubTexting for free!

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
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December 10, 2014

3 Ways Bars Can Use Text Marketing


Text marketing is a great way to get the party started at your bar.

You've got an incredible music lineup and an impressive array of beers on tap at your bar, now all you need are more customers! Whether you're a bar owner that's recently established their first business or you're simply interested in driving more foot traffic to your business, text marketing is a great way to connect with a young audience.

The proof is in the numbers. According to recent data, 91% of mobile users in the 18-34 age demographic use their devices to send and receive text messages. Open rates for text messages hover around 99%. By comparison, average email open rates are around 33%. The bottom line is that texting is an effective way your customers. Here are three ways your business can use text marketing to increase your patronage.

Share information about special events

Does your bar have any upcoming events on the calendar? Maybe you have a monthly ladies' night or you've got a special performer on the schedule in the near future. Text marketing is a great way to get the word out to potential customers about these exclusive events. Work with a communications provider to create a campaign to help increase your foot traffic on special nights.

Incentivize your marketing

One of the challenges that many businesses face with their mobile marketing efforts is getting customers to opt-in to receive communications from their establishment. If you are interested in increasing your mobile subscriptions, you may want to consider offering an incentive for those who choose to opt-in. For example, if you're trying to increase patronage during slower lunch time hours, sharing an offer for a free appetizer or discounted meal might help drive more traffic to your business. Alternatively, if you're trying to get more customers through the door at night, you may want to text them an offer for a free drink. Providing a little incentive can help increase your campaign opt-in rates, and give your text marketing efforts a boost.

Pay attention to timing

Close to 90% of text messages are opened within three minutes of receipt. If you are planning to use text marketing for your business, spend some time thinking about timing. Consider how timing relates to your campaign goals. For example, if you are hoping to attract customers for happy hour, you'll want to schedule your campaign accordingly. Most people are leaving work at 5PM, so you may want to entice the commuter crowd with a well-timed offer just before they head out the door at 4:45PM. Timing is a critical component of any effective text marketing effort. Effective scheduling can help you attract the right crowd at the right time.


Timing is everything when it comes to text marketing campaigns.

Text message marketing is a great way to connect with younger consumers and drive traffic to your business. Bars can use texting to share information about special events, entice potential customers with unique offers, and increase their patronage. The key is to create a well-timed campaign that will reach your target customers at the perfect moment. If you're interested in exploring text message marketing for your business, try ClubTexting for free today.

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

October 13, 2014

3 Surefire Ways to Get a Nightclub Customer's Attention

Do you want to bring in more business? If you're in the nightclub business, you know how important it is to differentiate yourself so that you can bring in more customers and continue to have success. Luckily, there are a number of way in which you can use today's technology to advertise your club so that you get the results that you want. Take a look at the following information for some great ways to get the attention of potential customers.

Use Mass Texting Services to Offer Limited Time Deals

If you're not currently using a mass texting service to market your club, now is the time to do start doing so. This is a great and easy way to reach out to potential and current club visitors. With the use of this service, you can advertise all of your deals.

While some clubs focus on marketing a special event or drink special, another great way to stand out is by offering a reduced admission fee if individuals show up by a certain time. This is a great way to fill up the club and ensure that a special event is visited.

All you need to do is set up a text campaign that will alert individuals of a discounted rate if they enter your club by a certain time. It's a good idea to send this out the day before the event date as well as a couple of hours before the specific time. This can allow you to get last minute guests in the door, who may not have otherwise visited your establishment.


Using mass text messaging services can help you get more people in the door.

Offer Continued Discounts for Repeat Guests

It's a good idea to reward repeat guests for visiting your club. This can help show that you appreciate their business and can keep them coming through your doors.

You can also use a mass texting plan for this marketing practice. You will want to tailor your messages and make sure that you're thanking customers for their patronage. Consider offering a discount to individuals who text a code once they've entered the club. This can allow them to save a certain percentage or dollar amount off of their next visit.

Use Social Media to Your Advantage

Social media is another great way to get the attention of potential customers. You can use images, videos, and personal reviews to help spark interest in your club and the events that you have.

With so many people using social media on a regular basis, it's important that your club makes its brand noticeable online so that you can get the best results. If you're not currently on social media, look into creating an Instagram, Twitter, and Facebook so that you can interact with your current and potential customers.


Tweeting about your brand can help you reach more potential customers.

As you can see, you can get the attention of nightclub customers in many ways. If you're looking for ways to better market your business, consider implementing some of the above steps so that you can continue to have success and stand out from the competition.



Natasha Etzel is a writer who writes on a variety of topics, including online marketing and business topics.

October 10, 2014

How Mass Text Messaging Can Sell Out Your Concert Venue

The concert is over, and everyone had a great time, but sadly that's no guarantee the concert goers will definitely turn out for your next event, especially if you don't remind them, regularly.

And you're certainly not alone. Being forgotten about is a problem all business owners face. Customers have a lot going on in their lives, and your business is rarely top of their minds. So...

Let's Remind Your Customers That You Exist


Standing room only at your next event!

Depending how much information your concert goers give you when they order their ticket, you have a number of options to follow up on them:

Email, of course.

Downsides of this approach include your message getting lost in a cluttered inbox, or even worse if your message automatically gets sent to the spam folder.

Bulk email can be an inexpensive way to communicate with your customers, but response rates keep on dropping, so it's important not to depend on it.

How about phoning your customers?

Unless your customer base is particularly small, phoning each of your customers one by one isn't an option. And there are ways to scale this process, with either an automated message sent to your customers, or using a call center. But be aware many people really do not appreciate unexpected calls, so unless you proceed with caution this approach may backfire.

Direct mail

Costly, with low response rates, but another option to consider if you have the budget, and want to reach your customers through multiple channels.

Text Message

According to the Conversational Advertising report by Mobile Squared, 90% of SMS messages are read within the first three minutes. That delivery and open rate is streets ahead of both direct mail, and email, so it's vital you make mass text messaging part of your marketing mix.

We're All Talking Less and Texting More


You can use a phone to talk?

As more and more of the population upgrade to smartphones, people are using their phone less to talk. Texting, rather than speaking, has become far more popular these days, and this is particularly true for teens. So sending a text really does almost guarantee to get someone's attention.

So this is one of the most cost effective ways to get a message in front of your customers incredibly quickly. But just because you can get someone's attention, doesn't make every message equal. If the texts you send out are uninteresting, irrelevant, or overbearing, they're very likely to:

 

    • Be ignored entirely.

 

    • Be read, but get no response.

 

    • Annoy your customers, so they either ask to unsubscribe, or choose to never do business with you again.

 


High Response SMS Marketing (a Very Crash Course)

The following tried and true direct response rules can help to maximize the response you get from your SMS marketing campaigns:

Message to Market Match

Is your message relevant, interesting and beneficial for the receiver? The more relevant to their interests and compelling for them, the better your response will be. If they came to a jazz concert, and you're inviting them back for Lady Gaga, you might not receive the response you're looking for.

"Make me an offer (I can't refuse)"

Everyone loves a special offer, and making it time-sensitive is shown to boost response again and again. Give your customers a very strong reason to buy now. Perhaps a reduced price, a two-for-one offer, special bonuses for the first 100 customers.

The more reasons you give your customer to respond quickly, the more likely they are to do just that.

Do they know who you are?

If it's been a while since you've been in touch, you might need to remind them who you are, your relationship with them, and why they're going to be so happy you got in touch (this loops back to making a special offer).

And even if you don't have an offer you can make your customers right now, keeping in regular touch with them can increase response rates when you do want them to respond positively.

What you're doing effectively is training your customers to get used to hearing from you, and even better if you can train them to respond to your messages, whether that's purchasing from you, or just clicking a link to read your latest newsletter.

Time of day

Since text messages are read so quickly, you ideally want to send messages when they're most likely to be responded too. It does depend on your audience, but a pretty safe assumption is that evenings and weekends are when your customers have the most time to read, and respond to, your message.

So it's vital you make SMS marketing part of your marketing mix, and perhaps your very first marketing choice for any new campaign, since the delivery and read rates are almost unprecedented. A well written and targeted text has been shown to get attention quickly and drive a fast response.

This article was written by Louis Allport, an experienced marketer who enjoys sharing his experience with other businesses. He lives in the UK and has been marketing and publishing online for over 15 years.

August 31, 2014

5 Surprising Beneficiaries of Text Message Marketing

Did you know that 99% of all text messages are opened? In comparison, less than 20% of emails in every industry are opened, and cold calls hover around a measly 6% success rate. Text messaging has been around over twenty years, yet it continues to be a form of communication that is personal and trusted by mobile users.

Mass text messaging delivers valuable information to your customers in real-time, whether you want to promote your upcoming fashion sale or send out a last-minute coupon for a popular dish in your restaurant. There are countless businesses that can benefit from mass text messaging, some of them may even surprise you!



From a simple text message you can increase sales, get your message shared across social media, and create an effective campaign to reach customers.

Entertainment Businesses

Bars, clubs, concert venues, businesses that promote entertainment have been leading the way in mass text messaging since the beginning. Entertainment businesses are perfectly set-up to interact with their clients and customers through text whether to promote upcoming shows, drink specials, or even announce last-minute VIPs. 2-for-1 coupons and discounted entry fees are an easy way to get customers through the door, and all they need to do is show the message on their phone.

Professional Businesses

Mass text messaging may not be as common in professional businesses, but there is a giant market just waiting to be tapped into. Businesses such as hair salons and gyms can easily send coupons or daily specials to their clients, reminding them that they are overdue for a cut or workout. Businesses such as doctors or dental practices may go about their promotions in a different way, but there are plentiful opportunities to reach clients through texting. Appointment reminders, whether scheduled or recommended, are a great way to get-in-touch and keep clients coming in.

Retail Businesses

Retail businesses already know that they need to keep with the trends to stay alive, so if your retail business isn't already compiling text subscribers it is time to join the party. Sending out texts inviting customers to special events, in-store fashion shows, and invite-only sales is a great way to make them feel like they are part of an exclusive club. Discount coupons and new stock announcements are also effective strategies for getting those shoes and dresses off the shelves.

Online Businesses

Online businesses are prime candidates for text messaging promotion, enabling current and prospective customers to click over from their text and land straight on a website. Sending out last-minute deals and one-day only discounts is the easiest way to expand sales through simply messaging your customer base. Get people on the website = more sales.


Mass text messaging makes it easy for online businesses to bring customers directly to their website and increase sales.

Food Industry Businesses

The food industry is perfectly poised for mass text messaging services. With good timing, you can have text messages promoting your lunch special on the phones of loyal patrons, right when their stomachs start growling. Texts announcing weekly specials, new menu additions, and even specially priced happy hours are a great way to remind customers that they need a night out with friends and a good bite to eat.

Mass text messaging gets your business's message straight into the hands of those you most want to reach. You are almost guaranteed that they will not only open your promotional message, but read it. You can't get effective advertising that is this personal in any other format.

Jessica Galbraith is a full-time writer and author of the travel blog The Fly Away American. She is an avid texter and always open up a new message.

October 17, 2013

Celebrity Texting Fails

Madonna took a scolding and a ban from a movie theater for texting during a premiere. But which other famous faces have been outed as text villains?

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A Texas movie theater chain has banned Madonna from their establishments after she was caught texting during a screening of 12 Years a Slave. Madge was apparently tapping away on her phone during the film’s premiere at the New York Film Festival last week and was sternly reprimanded by a patron who asked her to stop. According to reports, the star’s haughty response to the request was: “It’s for business… enslaver!”).

The Alamo Drafthouse Cinema chain has a strict no-talking, no-texting policy in place, enforced by ejecting any movie-goer who violates it. The chain’s founder and CEO Time League later tweeted that Madonna would be unwelcome at Alamo theaters until she “apologizes to movie fans.”

The grande dame of pop is not the first celebrity to get in trouble over anti-social texting habits. Back in 2010, Jersey Shore star Nicole ‘Snooki’ Polizzi landed herself in hot water after tweeting about the perils of gridlock from her car – just hours after she had struck a plea bargain to avoid jail time for disorderly conduct.

Snooki’s tweet – “Stuck in Newark traffic is no fun” – was soon followed by another in which she complained about using manual transmission, making it quite clear that she was behind the wheel at the time of writing. Although she avoided arrest, Newark Mayor Cory Brooker got wind of the tweets and reminded her via Twitter that she had committed a ticketable offense.

The same year saw the tragic death of celebrity plastic surgeon Dr. Frank Ryan who was reportedly tweeting about his dog moments before his car plunged off a Malibu cliff. Best known for performing multiple surgeries on stars of The Hills Ryan’s accident prompted a wave of public awareness about the dangers of texting while driving.

The charge has been led by Oprah Winfrey, whose campaign to get fans to agree not to text while driving has received massive support from both the celebrity and earthling worlds. Oprah’s ‘No Phone Zone’ pledge has helped consolidate safe texting campaigners all over the United States, including Justin Bieber (who recently shot an advert for the Drive Safe organization) and Sharon Osbourne. Osbourne had her own text-related shunt in 2011, and has since vowed never to use her phone while driving again.

As the social – and legal – rules surrounding good texting practices evolve, mobile communications firms are stepping up to help people send time-critical SMS messages without risking their lives. Ez Texting has introduced a raft of features allowing users to take advantage of their services even if they’re on the road often. Bulk texts can be scheduled to go out at a pre-determined time, and drip campaigns send a timed series of messages to a specific group of contacts. Recurring texts allow users to compose a message that can be send out on a regular basis whether they’re up in the air, stuck in traffic, at a movie theater or otherwise away from their desk.

Between public campaigns, celebrity endorsements, government legislation and private enterprise, we are moving closer to putting an end to needless road death caused by texting. An end to movie theater nuisances – famous or otherwise - would be the icing on the cake.


March 09, 2010

Snoop Dogg Goes Mobile To Promote Album Sales

Snoop Dogg, the eternal rap star, is bringing his mobile game up to speed to promote his new album More Malice:

Rap mogul Snoop Dogg is using the mobile channel to drive sales of his CDs, DVDs and ringtones, giving away free mobile video content and wallpapers and running a sweepstakes.

The rapper’s agency Cashmere has partnered with mobile entertainment content provider Myxer to promote the upcoming release of Snoop Dogg’s CD and DVD combination More Malice, the follow-up to the Malice N Wonderland album. As part of the promotion, Snoop will use Myxer’s MobileStage product to deliver exclusive, behind-the-scenes branded mobile video content.

Head over to Mobile Commerce Daily for a whole lot more.

Looking for SMS marketing solutions for radio or concert promotions? Visit Club Texting.

December 18, 2009

Gonna Be In NYC? New Years Eve Parties in New York

New Years Eve Parties in New YorkClub Texting is based in New York. As such, we know a thing or two about New Years Eve parties. If you're a native, or you'll be visiting, we've got some info for you, along with some links to valuable resources. In New York, New Years Eve is one of the biggest and most exciting party nights of the year. It gives you an excuse to get dressed up, spend time with friends, and party like a rock star.

New Years NYC is an experience like no other, whether it is spent in Times Square or at one of NYC’s hottest clubs. The ball drop in Times Square is an event that cannot be replicated and belongs solely to New York, drawing crowds of over 700,000 people. Two clubs having New Years NYC parties near Times Square are China Club and Aspen Social, both located close to the madness where you can ring in the New Year out of the cold.

A lot of people would rather avoid the madness altogether, good thing New York is a big city. New Years Eve in NYC has an endless list of places to celebrate. Clubs are the perfect New Years option embodying all things New Years, glitz, glamour, music, dancing, and of course the countdown to midnight. Some of NYC’s best places to ring in the New Year include; M2 Ultra Lounge, BLVD, and Kiss & Fly.

Whatever you do, everyone at Club Texting wishes you a happy and a healthy new year!

May 13, 2009

Depeche Mode Launches Very Cool iPhone App

Mobile marketing watch has the details on a very cool iPhone app courtesy of Depeche Mode:

Available for the iPhone and iPod touch. iZotope’s iDrum apps let users “create music by tapping the touch screen and rearranging simple shapes and color combinations.”
...

iDrum: Depeche Mode Sounds of the Universe is available for $4.99 on the Apple App Store (eat your heart out Nine Inch Nails) and includes “ten customizable kits” with sounds from songs on the album.

For those who love something to literally play with, you’re in luck. iDrum: Depeche Mode Sounds of the Universe also allows users to manipulate album sounds to create music by:

* Tapping the touch screen to play and record musical patterns
* Taking control of the rhythm of every drum sound and sample
* Remixing rhythmic patterns from the album or starting from scratch to make new musical creations
* Bringing sounds in and out of the mix to change the music
* Customizing patterns to create unique new beats

Read the entire story @ mobile marketing watch.

December 31, 2008

FTC settlement with Sony BMG affects mobile marketers targeting young

This recent report from Mobile Marketer is bound to have some effect on mobile marketing targeted to the younger demographic.

"With tweens and elementary school kids increasingly carrying smartphones with Web access, many marketers are looking to reach those audiences through SMS and mobile-friendly Web applications. 

Marketers seeking to attract those age groups must, however, remain vigilant about privacy compliance.

As a recent Federal Trade Commission settlement with Sony BMG Music Entertainment (Sony Music) illustrates, interacting with the under-13 crowd remains a precarious marketing activity that must be vigilantly monitored."

Read the full report here.