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6 posts categorized "Music"

August 31, 2014

5 Surprising Beneficiaries of Text Message Marketing

Did you know that 99% of all text messages are opened? In comparison, less than 20% of emails in every industry are opened, and cold calls hover around a measly 6% success rate. Text messaging has been around over twenty years, yet it continues to be a form of communication that is personal and trusted by mobile users.

Mass text messaging delivers valuable information to your customers in real-time, whether you want to promote your upcoming fashion sale or send out a last-minute coupon for a popular dish in your restaurant. There are countless businesses that can benefit from mass text messaging, some of them may even surprise you!

From a simple text message you can increase sales, get your message shared across social media, and create an effective campaign to reach customers.

Entertainment Businesses

Bars, clubs, concert venues, businesses that promote entertainment have been leading the way in mass text messaging since the beginning. Entertainment businesses are perfectly set-up to interact with their clients and customers through text whether to promote upcoming shows, drink specials, or even announce last-minute VIPs. 2-for-1 coupons and discounted entry fees are an easy way to get customers through the door, and all they need to do is show the message on their phone.

Professional Businesses

Mass text messaging may not be as common in professional businesses, but there is a giant market just waiting to be tapped into. Businesses such as hair salons and gyms can easily send coupons or daily specials to their clients, reminding them that they are overdue for a cut or workout. Businesses such as doctors or dental practices may go about their promotions in a different way, but there are plentiful opportunities to reach clients through texting. Appointment reminders, whether scheduled or recommended, are a great way to get-in-touch and keep clients coming in.

Retail Businesses

Retail businesses already know that they need to keep with the trends to stay alive, so if your retail business isn't already compiling text subscribers it is time to join the party. Sending out texts inviting customers to special events, in-store fashion shows, and invite-only sales is a great way to make them feel like they are part of an exclusive club. Discount coupons and new stock announcements are also effective strategies for getting those shoes and dresses off the shelves.

Online Businesses

Online businesses are prime candidates for text messaging promotion, enabling current and prospective customers to click over from their text and land straight on a website. Sending out last-minute deals and one-day only discounts is the easiest way to expand sales through simply messaging your customer base. Get people on the website = more sales.

Mass text messaging makes it easy for online businesses to bring customers directly to their website and increase sales.

Food Industry Businesses

The food industry is perfectly poised for mass text messaging services. With good timing, you can have text messages promoting your lunch special on the phones of loyal patrons, right when their stomachs start growling. Texts announcing weekly specials, new menu additions, and even specially priced happy hours are a great way to remind customers that they need a night out with friends and a good bite to eat.

Mass text messaging gets your business's message straight into the hands of those you most want to reach. You are almost guaranteed that they will not only open your promotional message, but read it. You can't get effective advertising that is this personal in any other format.

Jessica Galbraith is a full-time writer and author of the travel blog The Fly Away American. She is an avid texter and always open up a new message.

October 17, 2013

Celebrity Texting Fails

Madonna took a scolding and a ban from a movie theater for texting during a premiere. But which other famous faces have been outed as text villains?


A Texas movie theater chain has banned Madonna from their establishments after she was caught texting during a screening of 12 Years a Slave. Madge was apparently tapping away on her phone during the film’s premiere at the New York Film Festival last week and was sternly reprimanded by a patron who asked her to stop. According to reports, the star’s haughty response to the request was: “It’s for business… enslaver!”).

The Alamo Drafthouse Cinema chain has a strict no-talking, no-texting policy in place, enforced by ejecting any movie-goer who violates it. The chain’s founder and CEO Time League later tweeted that Madonna would be unwelcome at Alamo theaters until she “apologizes to movie fans.”

The grande dame of pop is not the first celebrity to get in trouble over anti-social texting habits. Back in 2010, Jersey Shore star Nicole ‘Snooki’ Polizzi landed herself in hot water after tweeting about the perils of gridlock from her car – just hours after she had struck a plea bargain to avoid jail time for disorderly conduct.

Snooki’s tweet – “Stuck in Newark traffic is no fun” – was soon followed by another in which she complained about using manual transmission, making it quite clear that she was behind the wheel at the time of writing. Although she avoided arrest, Newark Mayor Cory Brooker got wind of the tweets and reminded her via Twitter that she had committed a ticketable offense.

The same year saw the tragic death of celebrity plastic surgeon Dr. Frank Ryan who was reportedly tweeting about his dog moments before his car plunged off a Malibu cliff. Best known for performing multiple surgeries on stars of The Hills Ryan’s accident prompted a wave of public awareness about the dangers of texting while driving.

The charge has been led by Oprah Winfrey, whose campaign to get fans to agree not to text while driving has received massive support from both the celebrity and earthling worlds. Oprah’s ‘No Phone Zone’ pledge has helped consolidate safe texting campaigners all over the United States, including Justin Bieber (who recently shot an advert for the Drive Safe organization) and Sharon Osbourne. Osbourne had her own text-related shunt in 2011, and has since vowed never to use her phone while driving again.

As the social – and legal – rules surrounding good texting practices evolve, mobile communications firms are stepping up to help people send time-critical SMS messages without risking their lives. Ez Texting has introduced a raft of features allowing users to take advantage of their services even if they’re on the road often. Bulk texts can be scheduled to go out at a pre-determined time, and drip campaigns send a timed series of messages to a specific group of contacts. Recurring texts allow users to compose a message that can be send out on a regular basis whether they’re up in the air, stuck in traffic, at a movie theater or otherwise away from their desk.

Between public campaigns, celebrity endorsements, government legislation and private enterprise, we are moving closer to putting an end to needless road death caused by texting. An end to movie theater nuisances – famous or otherwise - would be the icing on the cake.

March 09, 2010

Snoop Dogg Goes Mobile To Promote Album Sales

Snoop Dogg, the eternal rap star, is bringing his mobile game up to speed to promote his new album More Malice:

Rap mogul Snoop Dogg is using the mobile channel to drive sales of his CDs, DVDs and ringtones, giving away free mobile video content and wallpapers and running a sweepstakes.

The rapper’s agency Cashmere has partnered with mobile entertainment content provider Myxer to promote the upcoming release of Snoop Dogg’s CD and DVD combination More Malice, the follow-up to the Malice N Wonderland album. As part of the promotion, Snoop will use Myxer’s MobileStage product to deliver exclusive, behind-the-scenes branded mobile video content.

Head over to Mobile Commerce Daily for a whole lot more.

Looking for SMS marketing solutions for radio or concert promotions? Visit Club Texting.

December 18, 2009

Gonna Be In NYC? New Years Eve Parties in New York

New Years Eve Parties in New YorkClub Texting is based in New York. As such, we know a thing or two about New Years Eve parties. If you're a native, or you'll be visiting, we've got some info for you, along with some links to valuable resources. In New York, New Years Eve is one of the biggest and most exciting party nights of the year. It gives you an excuse to get dressed up, spend time with friends, and party like a rock star.

New Years NYC is an experience like no other, whether it is spent in Times Square or at one of NYC’s hottest clubs. The ball drop in Times Square is an event that cannot be replicated and belongs solely to New York, drawing crowds of over 700,000 people. Two clubs having New Years NYC parties near Times Square are China Club and Aspen Social, both located close to the madness where you can ring in the New Year out of the cold.

A lot of people would rather avoid the madness altogether, good thing New York is a big city. New Years Eve in NYC has an endless list of places to celebrate. Clubs are the perfect New Years option embodying all things New Years, glitz, glamour, music, dancing, and of course the countdown to midnight. Some of NYC’s best places to ring in the New Year include; M2 Ultra Lounge, BLVD, and Kiss & Fly.

Whatever you do, everyone at Club Texting wishes you a happy and a healthy new year!

May 13, 2009

Depeche Mode Launches Very Cool iPhone App

Mobile marketing watch has the details on a very cool iPhone app courtesy of Depeche Mode:

Available for the iPhone and iPod touch. iZotope’s iDrum apps let users “create music by tapping the touch screen and rearranging simple shapes and color combinations.”

iDrum: Depeche Mode Sounds of the Universe is available for $4.99 on the Apple App Store (eat your heart out Nine Inch Nails) and includes “ten customizable kits” with sounds from songs on the album.

For those who love something to literally play with, you’re in luck. iDrum: Depeche Mode Sounds of the Universe also allows users to manipulate album sounds to create music by:

* Tapping the touch screen to play and record musical patterns
* Taking control of the rhythm of every drum sound and sample
* Remixing rhythmic patterns from the album or starting from scratch to make new musical creations
* Bringing sounds in and out of the mix to change the music
* Customizing patterns to create unique new beats

Read the entire story @ mobile marketing watch.

December 31, 2008

FTC settlement with Sony BMG affects mobile marketers targeting young

This recent report from Mobile Marketer is bound to have some effect on mobile marketing targeted to the younger demographic.

"With tweens and elementary school kids increasingly carrying smartphones with Web access, many marketers are looking to reach those audiences through SMS and mobile-friendly Web applications. 

Marketers seeking to attract those age groups must, however, remain vigilant about privacy compliance.

As a recent Federal Trade Commission settlement with Sony BMG Music Entertainment (Sony Music) illustrates, interacting with the under-13 crowd remains a precarious marketing activity that must be vigilantly monitored."

Read the full report here.