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156 posts categorized "Mobile Tech"

September 29, 2016

Get Voters to the Polls This November with Group Texting

The 2016 election is bound to be one that goes down in the history books, no matter the outcome. Although most people are focused on who will be the 45th U.S. president, citizens will have many other decisions to make when they cast their ballot. There are local and state representatives as well as policies for which people will vote, and it is important to make people aware of the issues and get them to the polls to do much more than just cast a ballot for president.


Help increase voter turnout with a strong texting campaign.

Whether you are a local, state or national candidate; a local or national political party organization or simply an organization looking to get its members to the polls, there are several ways that you can leverage the benefits of texting to help make it a record year for numbers at the polls.

Promote Your List to Gain More Subscribers

It is important to leverage your group texting program to correspond with voters in the days and weeks leading up to Election Day. Promote your campaign at rallies and other events to get more people to subscribe to your program, as you can send texts only to those who have given permission. You can easily add texting as a call to action on your promotional materials, including any signs your supporters put in their yards, to get more people involved in your campaign. Many of the national candidates already are doing this in many of their promotional campaigns.

Create Targeted Messages

It is beneficial to divide up your subscribers based on different factors, such as geographical location, demographics and preferences. Then, develop targeted messages that resonate with them. This might be sending information about local meetups and rallies to those in that region. It is also beneficial to send out messages that provide resources for voters, including links to your site for more information about your platform and to non-biased sources that help them determine for whom or what policies to vote in the election. Use your group texting program to send messages of value to voters to enhance their overall opinion of you, which increases the chance they will vote for you.

Remind People to Vote

Election Day in 2016 is November 8, and it will probably be hard for most people to miss the day with the amount of media coverage. However, it still could happen. For elections that occur outside of the general election and for future elections, it is even more important that you let people know what day they need to get out and vote. To do this, send your subscribers a quick text on Election Day that reminds them to get out and vote if they have not already done so.

Help Them Find Their Polling Location

One impediment some people have in getting out to vote is knowing where their polling location is. The day before Election Day, send your group texting subscribers a text that prompts them to check for their polling location. Provide a keyword with which they can respond for additional help if they are unsure where to go. For example, your initial text would state, "Make voting tomorrow easier. Find your polling location now. For additional information, reply HELP to this text." Your volunteers or staff members can personally text or call those who have replied help to assist them in finding where to go to cast their vote.

Limit Your Texts


Text subscribers with valuable information, but be careful not to overdo it.

Although texting provides a great way to get your supporters and other voters out to the polls, it should be used with caution. You want to be sure not to oversaturate your subscribers, especially those who also receive emails and letters from you and/or follow you on social media. One way to do this is to group your subscribers based on their preferences and other factors if you have the information. Ideally, you want to try to limit texts to two to four per month, although in the week or two leading up to Election Day, you might be able to get away with a higher frequency as long as the messages are not redundant and have value to the subscribers.

Group texting has become an invaluable tool for any political campaign, whether of local or national interest. Leveraging the immediacy and intimacy of the medium must be balanced with respecting your subscribers. Focusing on creating messages of value that serve a purpose and limiting the number of texts will go a long way in making your campaign beneficial rather than hurtful.

Contact us to learn more about using texting to help this Election Day.

July 16, 2016

How SMS Marketing Helps to Increase Your Radio Station's Listeners

Whether you have a traditional radio station, Internet-based station or a satellite station, finding listeners remains key. Promotion and marketing provide you with ways to reach out to possible and current listeners to build a strong listener base. One beneficial and cost-effective marketing platform that can benefit your radio station is SMS marketing. With the right plan in place, you can increase the number of listeners so that your radio station remains relevant and boosts its business.

Engages Listeners


Your radio DJs can ask listeners to text in for requests to increase engagement

Radio remains a medium in which the relationship with the audience is key. Therefore, you want to have a way to communicate with your audience and make it easy for them to communicate with you. One way to do this is to use SMS marketing. Your audience can text in a live music request, vote via text for your current radio station poll, or otherwise join in with what is going on. Most people have their phones with them at all times, so it is easy for them to pick up their phone and vote whether or not they liked a particular song or text to participate in your latest contest. This boosts their engagement with your station, which, in turn, increases the chance they will choose to become a repeat listener, and may even become a loyal one.

Reminds People to Tune In

Once you have permission to text someone, you can send out reminders about your events. You only want to text your subscribers around two to four times per month, which is perfect for occasional reminders. Rather than reminding them about every single show, send out reminders about your special events, a new show you're starting, a contest you are running, and more. When someone receives a text about your radio station, they will be reminded to tune in, whether for the event or simply when they decide they want to have the radio on in the background.

Creates Excitement


Texting is the perfect CTA because people always have their phones with them.

To get people to tune into your radio station, it is important to get the word out about your programming and create excitement surrounding your events. There are numerous avenues for promotion, including print ads, billboards, bus ads, digital ads and social media posts. SMS marketing complements these marketing campaigns and helps them to succeed. You can add a texting call to action to increase the number of people who respond to your ads. Simply include a keyword and number to text on the bottom of your ads for more information or to enter a contest.

Because most people carry their cell phones with them everywhere, they can respond right away. Additionally, your campaign will catch on, building more excitement surrounding your event, programming or station as a whole. This leads to an increase in the number of listeners, boosting your station's overall business.

SMS marketing is a cost-effective marketing channel that has the power to boost your ratings and increase your radio station's business. To compete with the plethora of options people now have for radio programming, it is important to engage listeners, facilitate excitement and remain relevant. Texting can help you to do this without breaking your marketing budget.

Contact us to find out more about how to integrate SMS marketing into your strategy to augment your business.

June 28, 2016

5 Tips for Creating a Dynamite Auto Response for Your SMS Marketing Program

When you create your SMS marketing program, one important tool will be your auto response messages. These are messages that are sent to your subscribers after they send a certain keyword to you. The most common one is a confirmation and a "thank you" for opting into the campaign, but you may find you have other uses for them. To increase the efficacy of these messages, it is important you include the right information in the right format. The following tips can help you to create dynamite auto response messages to increase the success of your text marketing campaign.

Keep it Short


Keep your auto response texts short to keep your customers happy

Text messages have a limit of 160 characters. Although some new smartphones may display longer texts as one message, they are still sent as separate texts divided into 160 characters. When you create a message longer than the standard length, you raise the chance of running into problems. It could be sent as more than one message in the wrong order, leading to confusion. It also might lead to additional charges to your customers, which will not be appreciated and could lead to increased opt-out rates. It also appears less professional than a shorter text. Text messaging is, by definition, a concise communication medium, so create responses that adhere to that. If you have more to say, includr a link to a web page with additional information.

Include A Signature

Even though the message is a response to an action taken by a current or prospective customer, there is no guarantee that he or she will remember to whom the short code of phone number belongs when the response is sent. Therefore, it is important that you always include sufficient space within the 160 characters to sign the message to make it clear with whom they are corresponding. This also makes it easier for customers to take action, such as redeeming a coupon.

Details on How to Unsubscribe

SMS marketing is a permission-based communication medium. By law, it is required that you not only get written permission from consumers that they wish to receive messages (which includes an opt-in text), but you also must regularly provide information on how to opt-out. This does not need to take too many of your precious characters, as all you need is to state something similar to "text STOP to opt out." It is also helpful to include other options, such as HELP for help, and more information, such as message and data rates may apply and a link to the further terms and conditions. You do not have to include these in every single one of your regular texts, as long as you do so regularly. However, if you are sending an auto-response from a particular keyword, it is beneficial to include these terms, since it may be the first time someone receives a message from you.

Send Valuable Content

When you send an automatic response to a keyword, it is important you include content of value to the customer. For confirmation auto responses, it is beneficial to provide some sort of reward for opting in, such as a coupon or other offer. For keywords other than your opt-in keyword, consider the reasons why people may choose to send that keyword to your program. Then, develop content that matches those reasons. For example, when the keyword is a question or other inquiry, include the answer in the response. Value of content is one of the most important aspects of any successful text message program. This should include all messages, including those that are part of an auto-response.

Don't Forget the Call to Action


Include a call to action to increase your conversion rates

No matter what type of response you send to your customers, it should always include some type of call to action. This increases your engagement and conversion rates. Whether this call to action is to buy, click, respond or something else, it provides clear instructions to your customers about what they need to do. Even if your auto response is in reply to a customer service inquiry that states that someone will get in touch with the customer soon, it should still include some type of action. This could be responding with another keyword to cancel the inquiry or a link to click for more information. A call to action increases the interaction between you and the customers, which, in turn, helps improve the success of your overall SMS marketing program.

SMS marketing has numerous benefits, including a high open and engagement rate. One key aspect of this marketing channel is its ability to send automatic messages in response to certain keywords. Taking the time to develop a very strong and clear response message helps improve your overall success rates.

Ready to set up your auto-response texts and start your SMS marketing program? Try ClubTexting for free.

June 23, 2016

5 Reasons to Use Group Texting for Your Youth Soccer League

Soccer has become a popular youth sport in America. As with any team sport, it is important to find efficient ways to communicate with team members, their parents, and fans. One way to do this is group texting. Mass text message services are not just for businesses or professional sports; community leagues and youth soccer teams can benefit from many of the same lucrative features as professional teams or businesses. If you are unsure whether or not to implement this cost-effective communication and marketing channel, the following reasons may help you to make up your mind.

Connect with Everyone


Texting helps you to connect with all families and players in your league

For your youth soccer league to run smoothly and efficiently, it is important that everyone receives the relevant information about their teams and/or the league. Therefore, you need to find an avenue of communication that reaches the widest audience possible: text messaging. In America, 90 percent of adults own a cell phone, of which, the vast majority is enabled for SMS messages, and roughly 81 percent text at least once per month. This is a much higher number than those who have a social media account or immediate access to the Internet, which is why it is the perfect medium for ensuring that everyone in your league receives necessary information.

Easily Keep Teams Organized

Another reason to incorporate group texting for your youth soccer league is that it helps you and your coaches keep the teams organized. It is possible to create groups out of your subscribers and send each group a targeted message. You can categorize your subscribers by the team, and then you and/or the coaches can send out team schedules, practice and game reminders, and other updates. This helps your league remained organized so that everything runs smoothly and the kids can focus on enjoying playing soccer.

Instantly Update Information

Most people carry their cell phones with them at all times and hardly ever keep them further than an arm's length away. Additionally, most text messages are open and read within three minutes of receipt. You can take advantage of this with group texting for your youth soccer league. You can send out last minute game or practice changes or cancellations or other updates. If there is any sort of weather emergency or some other unforeseen event, you can send out information instantly to the parents, players, coaches, referees, fans and anyone else on your texting subscriber list.

Get More Fan Involvement

A youth soccer league has the potential to get the entire community involved, not just the parents and players. One way to help with this is to implement a group texting program that includes your fans. You send out updates about games, as well as stats of certain players. Your community can remain updated on the activities of your league to make it easy for them to come out and support the players. When they receive a text message about a game, it will remind them to go cheer for their teams, increasing the number of non-family spectators in the crowd.

Improve Your Fundraising Programs


Texting can help you to increase the number of donations you receive

Some youth soccer programs heavily rely on fundraising to help fund the sport. Group texting assists you in raising money. You can text your subscribers information about how to donate money, including texting a direct link to your fundraising page. When you run a fundraising event, send out a text to your subscribers to remind them to come by and chip in. Also, use your texting program to recruit and organize volunteers to help run your fundraising campaigns or other events.

Integrating group texting to your communication for your youth soccer league can help to improve your communication and create a more efficient league. With the permission of your subscribers, you can send out updates and relevant information to keep everyone up to date on what is happening.

Ready to see how easy it is to keep your league organized? Try ClubTexting for free.

May 27, 2016

Ways Group Texting Can Help Your Real Estate Business

As a real estate agent, it is important to find ways to connect with your clients and make the home buying and/or selling process easier for them. One method to accomplish this is to utilize group texting. There are many different ways that you can leverage this versatile, cost-effective marketing channel to build your client base and retain clients for future business.

Improve Customer Service


Allowing your customers to reach you via text can improve the customer experience

As a real estate agent, you have personal interaction with your clients several times during the extent of your professional relationship. This could last for weeks or months as you work to find them their perfect home or sell their property. This makes it that much more important that you provide the best customer service possible. Adding simple ways to improve your customer service can help you to stand out from the competition and increase the number of referrals your clients provide.

Communication is one of the most important components of customer service. Group texting offers an easy to use way to interact with your client. You can text them updates on their listing or other information they need to know. It is a two-way communication channel, so your clients can send you questions they may have as soon as they think of them.

Inform Your Customers About New Listings Right Away

Finding the perfect home or other property for your clients can be tough, especially in areas with limited supply. This makes it that much more important that you let your clients know about any potential listings as soon as they become available. Text messages have a much higher open rate and response rate than email and other methods of communication. By using group texting to inform your clients about new listings, you can be confident they will receive the message in real time. This might make the difference in securing a showing of the property before it leaves the market.

Confirm Appointments

Another way that group texting helps your real estate business is through sending out confirmation texts for your appointments. This reduces the number of no-shows you experience, saving you time and money. You can use texts to communicate with clients selling property to remind them about a showing or confirm with other real estate agents about any potential meetings or showings. This will help your business run smoother which, in turn, provides a better customer experience, leading to a higher number of satisfied clients.

Stay in Contact


Texting allows you to stay in contact with your clients even after the sale is complete

It is important to build long-lasting relationships with your customers so that, when they decide they are once again in the market to buy and/or sell their home, they will think of you. Group texting can help you to have continued interaction with clients. You can send home improvement tips, home buying and selling tips, and other messages of value to your clients. It is possible to divide your subscribers into those who are selling, those who are buying, and those who are inactive clients. Then, you send dedicated messages to each group that provide them with helpful hints and other tips.

It is beneficial to create partnerships with local businesses offering services to homeowners, such as maid services, carpet cleaning, plumbing, electricians, and moving services. You can send discounts to your clients as a motivation to remain connected to your marketing campaign. This can help to build a positive relationship with the clients so that they not only keep you in mind for when they are in need of a real estate agent, but also when people ask them for referrals.

Group texting is a versatile medium that can be used to communicate with clients, enhance customer service, provide offers and tips, and otherwise create a smooth experience for your clients. Buying and selling property can be a stressful experience. It is your job to facilitate the experience and reduce the hassle as much as possible. Group texting can help you to do this.

If you would like to see how a group texting program can help your real estate business, try ClubTexting for free.

May 25, 2016

Improve the Customer Experience with SMS Marketing

To stand out from the competition, it is important to create a positive customer experience. Many customers now choose which business to patronize based on emotion rather than solely on price and other logical factors. There are many components that help facilitate the overall customer experience, but SMS marketing is a key tool that helps you to boost your business. If you are unsure how to leverage your texting campaign to create a better experience for your customers, then try one of the following.

Targeted Messages


Group your customers based on demographics for more personalized messages

SMS marketing makes it easy to create targeted messages for your customers based on their demographics, behavior patterns, like and dislikes, and other collected data. When you create personalized messages, it enhances the value of the message for the customer by reducing the number of messages that do not apply to them. If every message contains some value, then the customer will continue to have a positive impression of your texting campaign which, in turn, leads to a positive experience with your company. The right messages work to improve your customers' experience because they appreciate the extra effort that companies put in to send personalized messages.

Provide Customer Service

SMS marketing is not just about sending messages out to your customers; it is also a great channel for receiving messages. By implementing incoming, you can enhance your customer service. A majority of people prefer to use text messaging for customer service inquiries and comments. It is quick and easy, can be done from anywhere. By offering this as part of a multi-channel customer service initiative, you make it easier for people to contact you with any questions or potential problems. This reduces the amount of time it takes to resolve an issue to the satisfaction of the customer, which helps you to retain a positive relationship even when something goes wrong.

Give Them What They Want

Customers like it when businesses provide them with the goods and services for which they ask. With SMS marketing, you can do this, and even take it a step further, to provide them with things they never even knew they needed. It is possible to take the information from your metrics and other market research to create a marketing campaign that better meets the expectations and desires of your customers. You can send out surveys and polls to ensure that you are on the right track with your programs, goods, and services.

Avoid Creating a Negative Experience


Keep your customers happy by honoring their wishes and respecting their time.

Although your SMS marketing campaign has the capacity to improve the customer experience, it does have the capability to create a negative one. One way that it can lead to annoyed or frustrated customers is if you text them when they have not signed up for the program or have already opted out. It is important that you text only those who opt in and that you honor the choice of those who opt out. You should be very clear about the parameters of your program when people sign up. Not only is this important for a positive customer experience, but it is also the law.

Another potential way that your SMS marketing program can go from helpful to harmful is if you text at the wrong time or with too much frequency. You want to be a positive interruption that provides value and occurs at a convenient time for your customers. It is best to not text too early or too late, and avoid rush hour and other times that may be inconvenient for many. If your business serves people in various time zones, make sure that you send the texts out at an appropriate time for each time zone. Don't send messages to your clients too often, as they may get tired of the constant disruption. Aim for texting about two to four times per month.

SMS marketing provides a convenient way to communicate with your customers that also improves their experience of shopping at your location or using your services. You can enhance this experience by always providing something of value. With the enhanced customer experience you provide, you can help to build your brand reputation and increase your business, especially the all-important repeat business.

Contact us to learn more about how a text message program can help to improve your customers' experience.

May 06, 2016

Do Consumers Really Interact with Businesses via Text Message Marketing?

Texting has become a popular way for people to interact with one another. In fact, for Millennials, it is quickly surpassing phone calls as the main way to communicate with friends and family, and older generations are similarly adopting texting as a main method of contact. Text message marketing has increasingly become a popular way to try to likewise communicate with consumers. Many businesses feel as though consumers may not really want to interact with businesses through SMS. However, many studies demonstrate the opposite: consumers want to use texting.


Communicate with consumers via their preffered method: text message

Average Number of Business Texts

In America, far fewer businesses interact with consumers through text message marketing. A recent SAP survey found that in the Asia-Pacific market, roughly 22 percent of weekly texts came from businesses, while in the U.S. only about 12 percent were, even though Americans tended to text more. Although this could read as American consumers having less inclination to text, it actually demonstrates the different ways companies in Asia use mobile marketing compared to those in America.

The Demand for SMS Marketing

The above SAP study also found that 70 percent of users welcomed SMS interaction with brands. This shows that consumers are ready to start using texting for interaction with businesses. Around 64 percent also feel that businesses should interact with them more than they currently do, and 62 percent would like to use SMS as a way to communicate with organizations. A significant number of consumers would like to communicate with companies through text, and they would be willing to provide their numbers to receive deals and exclusive information. There is also a demand for customer service to be available through text messaging.

Consumers want to interact with businesses through text message marketing, but often do not because they do not realize that they have the possibility to do so. This often leads to fewer than seven percent of consumers to choose SMS as a way to connect with brands. This number could be higher with the right promotion to raise awareness.

What This Means for Businesses


With the right campaign, your marketing team can use texting to boost sales

These studies and more demonstrate a demand from the consumer for businesses to offer text messaging as a way to communicate with brands. This could be for offers and deals or for customer service. Although there is a demand for this type of interaction, many businesses still hesitate to jump on board and offer a text message marketing program, or they may offer it but not adequately communicate the program with consumers. Companies that create a strong text message marketing campaign have the opportunity to stand out from the competition. Additionally, texting is a cost-effective marketing solution that can fit into almost any marketing budget, offering one way for small businesses to try to level the playing field with their larger competition.

Not only is text marketing something with which consumers really do engage, it is also a powerful marketing channel with a high level of engagement, open rate, and more. By implementing a texting program, you can take advantage of the many lucrative benefits while also providing something that the consumer wants. It works well as a part of a larger marketing campaign that includes email and social media, or you can choose to use it as a stand-alone marketing channel. Either way, your company still has the potential to see a boost in business from using it.

Contact us to learn more about how you can create a strong SMS marketing program to cater to the wishes of your customers.

May 03, 2016

Thought Leader Series: How Successful Nightlife Promoters Use Text Messaging Marketing


Lucas Sellyn is a UX specialist with a background in digital agency project and account management. To learn more about him, visit him online at LSellyn.WordPress.com.


A text message marketing campaign can expand the reach of your nightclub promotions.

Are you a club owner or nightlife promoter who wants to maximize the reach of your event marketing? Are you tired of distributing expensive, inefficient flyers that simply get tossed on the ground? Are you looking to take advantage of the technological innovations that are revolutionizing event marketing in 2016? If so, you should probably be using text message or SMS marketing.

Text message marketing is rapidly establishing itself as one of the most effective ways to achieve massive reach and publicity for your club or nightlife venue, while minimizing associated expenses. SMS open rates are a staggering 98% compared to only 22% for email; this is a clear indication of text messaging's potential to improve event awareness.

Text message marketing works by building subscription lists you can then target with SMS messages using keywords. By sending information about contests and promotions, you can build event buzz and cultivate a devoted community of guests and followers. Let's take a look at some of the key strategies and benefits for marketing your nightlife establishment via SMS:


Build community around your events by engaging your subscription list with SMS polls and contests.

Subscriptions Lists

Subscription lists are the heart of any successful text message marketing campaign. By developing a large list of phone numbers and messaging accounts, you can quickly disseminate communications to a massive audience. A good text message marketing service will give you the tools you need to grow and maintain an unlimited list of subscribers. The ability to segment groups and features that prevent duplicate messaging make the investment in a good SMS marketing service even more worthwhile.

Keyword Short Codes

In building a strong subscriber list, you'll want to take advantage of mobile keywords. These are unique terms that can be sent to short code numbers to communicate with you. In most cases, customers that send your designated keyword to an assigned short code will be added to your subscription list automatically.

Polling and Voting Campaigns

While you're developing a list of subscribers, you'll want to start engaging them with communications, contests, and promotions. Text-2-vote and mobile polling are amazing ways to involve your audience. This strategy also benefits you by providing valuable data and demographic information about consumer preferences. A good text message marketing service will magnify this benefit by providing you with analytics and visualizations that help you develop insight for greater success.

Mobile Coupons

One of the most popular features for nightlife promoters who rely on SMS marketing software is the ability to create mobile coupons. Mobile coupons can be offered via text to your subscriber lists. Consumers can show this coupon at the club or venue for a special discount. By adding tracking codes to these coupons, you can monitor their effectiveness, justify ROI, and better plan campaigns.

There's no doubt that text message marketing is an effective tool for nightlife establishments or club promoters to expand the reach of their marketing efforts and boost business. Text messages are read, on average, within five seconds of receipt. These high open rates mean more buzz, more consumers, and more money for your nightlife venue or business.

Interested in using text message marketing to promote your nightclub business? Try ClubTexting for free!

April 25, 2016

6 Ways to Incorporate Text Message Marketing to Boost Your Yogurt Business

Frozen yogurt shops are a popular business. One way to help your yogurt or ice cream shop stand out from the competition is to incorporate text message marketing. This marketing channel is highly versatile, easy to use and cost-effective, which is why many businesses, both small and large, have decided to add it to their overall marketing strategy. If you are wondering how to incorporate text messaging to give your yogurt business a boost, then try one or more of the following text message campaign ideas.

Poll for Help to Decide a New Flavor


Poll your customers about what flavors they want to try.

One selling point for yogurt businesses are the different, unique flavors you offer beyond your simple chocolate and vanilla. You have the opportunity to get creative with your next concoction, and you can get your customers and potential customers to help, too. Run a poll to determine which flavor to add by assigning special keywords to two or more possible flavors. Your customers simply have to text the keyword that matches their flavor of choice to vote. The keyword with the most texts wins, and you have your newest flavor. This also helps to build customer attention and engagement, which draws business during and after the poll.

Run a Text to Win Contest

A popular way to incorporate text message marketing to boost business is to run a text to win contest. This type of contest is easy to run and helps you to gain more subscribers for your texting program. By marketing the contest through your regular channels, including social media, TV, radio, and print ads, you can increase the excitement about the contest, as well as widen the potential audience pool. Adding an incentive, such as a coupon just for entering, increases the number of people who join the contest. If those who join your contest also opt in to your texting program, you have a much larger pool of potential leads to convert to customers in the future.

Situational Offers and Deals

Text message marketing is the perfect forum for situational marketing, or marketing that takes advantage of a current event. Most people open a text message within just a few minutes of receipt, which means that any time-sensitive or last-minute deals will be read right away. By making a message time sensitive, you encourage customers to take action right away, increasing the potential for success of the offer. Send out offers and deals based on sporting events, holidays, the weather, or simply to increase business on a slow day. You might take advantage of an unseasonably warm day to get people to come into your yogurt shop with a special, texted coupon offer.

Loyalty Program

Start a loyalty reward program that provides incentives for customers to return to your yogurt shop rather than visiting a competitor. Text message marketing provides a forum through which you can do this that is also attractive to customers. About 70 percent of consumers believe that texting is a beneficial way to get their attention. Texting services make it easy to group your customers based on demographics and behavior, so it is possible to have a group designated as your loyal customers or VIPs. Send special, exclusive discounts or other rewards to those customers to reward them for their patronage.

Digital Coupons

One of the most common ways that companies incorporate text message marketing is to send out digital coupons. Many people carry their phones with them at all times, so mobile coupons have become increasingly popular and convenient. Text customers a discount or offer for your yogurt shop, and many of them will decide to take advantage of it and head to your shop. They may even do so immediately or without having planned to do so, since they do not have to print anything or otherwise worry about having to carry something additional with them.

Call to Action


A text CTA lets your customer take immediate action wherever they see your ad.

It is possible to simply include texting as a call to action as your other marketing collateral. It is a powerful call to action with a high engagement rate and high open rate. It is also easy to include on your regular ads, since you simply need to include a keyword and short code. Use a keyword that matches your advertisement to help it stand out. To further increase the success of your ads, offer customers a reward for texting back and opting into your program.

There are many more ways to incorporate text message marketing to boost your yogurt business. Many of these complement one another, making it easy to create a texting program that retains its value and does not get stagnate over time.

Ready to see how texting can boost your yogurt shop's business? Try ClubTexting for free.

April 20, 2016

Why Use a Mass Texting Service Rather Than Simply Texting Your Members

People turn to text messaging more and more often to communicate with friends, family members, businesses, local clubs and organizations, and almost anyone else. Approximately 97 percent of smartphone owners text message frequently. That number is even higher for Millennials. It has become increasingly popular for leaders of groups, including churches, schools, community organizations, and sports clubs, to turn to texting to help organize their groups.

As a group leader, you have to decide not just whether or not to communicate with your members through text, but also if it is worth using a mass texting service rather than just your normal texting program through your mobile carrier. There are many reasons why it is best to use a texting platform rather than simply using text, especially if you have a group consisting of more than 10 members.

Cost-Effective


It may be more cost effective to use a texting service to message your group.

Working with a mass texting service rather than your phone carrier plan may be more cost-effective. Most platforms offer very low rates per text sent, so it is possible to find a monthly plan for a reasonable cost that fits your needs. This may be a better deal than trying to add unlimited texting to your carrier's plan, especially if you have a large number of people in your group to whom you plan to send the message.

Faster

A mass texting service may also be faster than relying on your regular texting service. If you are sending out a message to several people at once, it can slow down your carrier's ability to send out the text. The texting platform of a company that specializes in sending group texts is designed to handle this bandwidth. It can send out multiple texts instantaneously and much faster than your regular carrier service.

Schedule Messages

If you have a small group, you may find the biggest benefit in the ability to schedule messages. A mass texting service can schedule when messages are to be sent to your members. This works really well for reminders about meetings or events and other regular messages you may send out. You do not have to worry about remembering to send out the text on time. Instead, you can focus on the other aspects of planning your event.

Create Multiple Groups to Target Messages

Another benefit is the capability to create multiple groups for targeted messages. You can use your contact database to develop several different groups to whom you send different messages based on your members' status and behaviors. For example, you can have one group designated for those who help you organize and plan events and another for members who simply come to events.

Alerts Through Email Rather than Text

If you do not wish to clog up your own text message inbox, it is possible to set up your texting platform to receive alerts and incoming messages through email or other channels instead. This makes it much easier for you to organize responses, including RSVPs for events. It is much easier to save the message history for when you need to review it as well.

Personal Messages Rather Than Group Chats


Although you send a message to everyone, they receive it like a personal text

When you use your carrier's texting platform to send messages to multiple recipients, you have to decide whether or not to send the same message to each person individually, which can take time, or send it through a group message, which then leads to a group chat, of which not everyone may wish to be a part. When you use a mass texting service, you only have to write one message, select all the recipients, then send it. Everyone receives an individual message and can respond accordingly for a more personal experience.

Text messaging provides many benefits for organizing your group, including ensuring that everyone receives the message with an open rate of almost 100 percent. Instead of wasting time using your own texting service on your phone, try using a group texting platform. It will save you time and help you to be more efficient in organizing events and communicating with members.

Contact us to learn more about how to use group texting for your organization.