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141 posts categorized "Mobile Tech"

February 09, 2016

How to Use Text Message Marketing to Organize Your Valentine's Day Event

It's almost time for Valentine's Day, which means that you only have a few weeks to organize your special holiday event. One invaluable tool to help you is text message marketing. It not only be used to promote your event, but it also provides a way to communicate with guests, volunteers and staff to ensure that everything runs smoothly. If you are unsure how to get started with text message marketing, try one of the following approaches.

Promote Your Event


Use texts to spread the word about your Valentine's Day event

Effective text message marketing is a fantastic way to enhance your promotional capabilities. You can add a text-based call to action to your marketing collateral, which gives your prospective attendees an easy way to engage with your promotional materials. Add a keyword, phone number, and other information about your texting service to TV, radio, and print ads, as well as any flyers you hand out. Then, ask your customers to send a text to find out more information about your event or even RSVP.

Increase Attendance with Last Minute Reminders

Promotion with a SMS-based call to action is one of the first steps of getting people to your event. The second step is to use your text message marketing campaign to remind your subscribers about the event. People's schedules get busy, making it easy for them to forget about an event. The day before your event, you can send a reminder to those who have tickets and/or all subscribers to increase attendance. Texts have an almost 100 percent open rate and are read within a few minutes, so you can be sure your subscribers will see your reminder.

Poll Your Audience

As you create plans for your Valentine's Day event, you may start to wonder about what your audience will want. Use text messages to collect their input. You can send out a poll asking your customers what they would like to see, along with a few keywords that stand for each possible outcome. Then, your customers can text the keyword that best matches their preference, and the keyword with the most texts wins. Use text message polls to help you figure out a decoration theme, music, menu items, and more.

Organize Your Staff and Volunteers


Communicate with your staff via text to increase efficiency

Text message marketing does not just have to be about you interacting with your customers and guests; it also works as a way to interact with your event staff and volunteers. It is possible to create groups in your subscriber list, and send targeted messages. You will also be able to receive texts, allowing your staff members and volunteers to get in touch with you with any questions or problems. It is often much easier and faster to send a quick text than it is to email or call, making it a much more efficient way to communicate with your staff and volunteers to ensure a seamless event.

Text message marketing can help you spread the word about and organize your event. If your organization is planning a special Valentine's Day event, use a texting service to ensure it runs smoothly. Try ClubTexting for free to enhance your Valentine's Day event organization.

February 08, 2016

Motivate Your Personal Training Clients to Achieve Their New Year Resolutions with Mass Texting

The Christmas pudding has digested its way through everyone's systems and the hangover from the New Year's sherries has finally worn off. Back into the usual grind of work and weekends, everyone is pushing harder, drinking less and running out of excuses for the one thing they all know they should be doing: exercise.

With this latest wave of partly-motivated, partly-reluctant clients flooding their way, personal trainers tend to experience a two-part flow during January -- although their newest additions seem keen at first, they usually wilt away after a few weeks. Keeping them to the plan is never easy, but there's one form of communication that could provide the extra push they need: mass text messaging.


Wherever a client is, their trainer can guide them at all times.

Mass Texting to Maximize Training

Text message marketing is growing in popularity among trainers, gyms, health clubs and other similar businesses, as it gives professionals the opportunity to motivate their clients from a distance, remind them of events and commitments, and make them aware of new offers.

Not only does this aid the valuable relationship trainers already have with their clients, it can also be personalized and categorized with different messages sent to various groups. That way, what a trainer says to their Monday spinning class will be relevant to them and not their Friday weight-training proteges.


Help your clients stay motivated by using mass texting to reach them.

As for the possibilities themselves, there are numerous ways to put mass texting to good use. Here are some of the main ones to get the imagination flowing.

Schedule Extra Classes

A trainer's dentist appointment gets canceled and suddenly they're left with a free afternoon. They'd love to take this opportunity to fit in an extra lesson this week, and with text marketing they can quickly muster a big enough gathering to make it worthwhile.

Fill in Those Final Places

It can be frustrating for trainers when a few people don't turn up to class and they can think of others who'd really benefit from taking their place. With bulk text messaging, they can reach them instantly and leave no mat unoccupied.

Advertise a New Class

The world of personal fitness is incredibly varied, and with so many methods to try trainers will often want to branch out into new areas. Advertising these in a bid to find new people can be costly and ineffective, yet being able to inform their existing -- and satisfied! -- clients through a text marketing service is more likely to result in a successful head-start.

Dietary Reminders

Sticking religiously to a new diet is never easy, and it's hard to motivate clients when you only see them occasionally. Being able to send the odd reminder via text marketing -- whether it's a kind note to eat more fruit or a cynical comment about leaving the kid's birthday cake alone -- helps keep them on track.

Try out Text Marketing for Free Today

Mass texting can open up so many new opportunities, and the list above only scratches the tip of the iceberg. Put it to good enough use and a trainer might even find their clients are sending them the first text instead.

Seeing as this is a relatively new concept for many, it helps to have an easy-to-use platform when getting used to it, with live support there to give some helpful advice if needs be. We can provide just that, and what's more you can try Club Texting for free today. Get marketing now, and see how texting can revolutionize training.

January 22, 2016

Increase Your Band's Fan Base with Mass Text Messaging

The music industry is notoriously difficult to break into, but it is easier today for bands to find a following through social media and other digital marketing channels. One lesser known way to keep in contact with your fan base is mass text messaging. Many bands opt for what seems to be the more cost-effective way to engage fans through social media and email marketing, but text marketing has a very low cost and a much higher engagement rate than other platforms. There are many ways you can use mass texting to increase your band's fan base, including the following.

Event Reminders


Remind your fans about concerts and other upcoming events through text.

Social media and email marketing provide invaluable tools to reach a large audience and inform them about your concerts or other events. However, people do not always check them at regular intervals, so you typically need to post the information days, weeks, or even months in advance to ensure your fan base has a chance to see it.

Mass text messaging helps alleviate this by offering an immediate communication channel through which to remind them about the event. You can advertise the event through multiple channels, and then on the day before or even the day of the event, you can send out a text message reminder so that more people show up. Most people open their texts within a few minutes, so it's a good way to send last-minute reminders.

Invites to Concerts

Why not invite your mass text messaging subscriber list to your concerts? People who choose to receive information from you will already be fans, making them the perfect audience to invite to your live music events. You can also separate your fans into different markets using a mass texting platform so that you can send invites to only those in the geographical region of your concert.

Exclusive VIP Access

People enjoy feeling special, so treating your SMS subscribers as your VIP fans could be a great way to reward them. Since you can designate specific groups using your text marketing service, you can choose to send messages to only your most loyal subscribers. Then, you can share special VIP offers via text message for upcoming shows.

Tour Updates

Marketing is much more about creating a relationship than it once was, which is why many bands head to social media. It is important to be personable and interact with your fans. Mass text messaging also offers you a personal way to communicate with fans and update them on your tour, studio time, and more. This helps you to create a much tighter knit group of fans who feel as though they are part of your crew.

Deals for Free Music


Offer those who opt in to your texting free music to grow your fan base.

Although fans will most likely inevitably go out and purchase your latest album, they will always enjoy getting free music from you, especially if it is exclusive. By offering exclusive downloads and free music to your SMS subscribers, you can grow your text marketing list. Then, you can get subscribers to come to your live music events by sending special invites.

Mass text messaging can help you to engage with your fans and build your fan base. You can communicate with them almost instantly, and with a near 100 percent open rate you can almost guarantee everyone will see the message, whether you want to get people out to an event or just cultivate your relationship. Ready to get started? Try ClubTexting for free today!

January 18, 2016

How to Use Text Marketing for Your Auto Repair Service

People have many businesses to choose from when they send their autos out for repair. To stand out from the competition, it is essential to provide better customer service and incorporate enhanced communication methods with your clients. Text marketing is an effective way for auto repair service shops to communicate with their customers in a way that also improves the customer's general impression of the overall service. If you are looking for ways to incorporate texting into your auto repair shop, following are some tips for getting started.

Appointment Reminders


Remind customers of their repair appointment through a simple text.

Many of your clients will make an appointment to get their auto serviced, including for non-emergency repairs such as oil changes or wheel alignment. As their schedule fills up, it can be easy for them to forget, especially if they made the appointment weeks or even months in advance. You can avoid this by offering appointment reminders through text message. This service is helpful for your customers and can reduce your number of no-shows.

Offers and Discounts

Offers and discounts are a mainstay for text marketing campaigns. You can advertise a special discount on a service for customers who subscribe to your mobile program. After a customer has subscribed, you can periodically send more offers, such as discounted oil changes with a full safety check inspection. It is also possible to create groups in your subscriber list so that you send a tailored discount to your subscribers. For example, keep track of when people are in need of an oil change and send them a special offer.

Tips on Auto Care

To retain your subscribers, it is important that you continue to offer them something of value through your text marketing messages. Although many people will appreciate any offers and discounts you send out, they are most effective if people actually need some type of repair or service. To maintain customer loyalty between visits, consider sending periodic tips on auto care. People will appreciate learning ways to extend the life of their car, and this will help them to continue to see your company in a positive light. When they do need service, they will think of you first.

Updates About Repairs

Another beneficial way to use your text marketing service is to send your clients updates about their repairs, especially when their automobile has to undergo extensive service that takes days. Providing these updates assures them that their car is not just sitting in your garage, forgotten. This also reduces the number of clients that will be calling you for updates, allowing your staff to concentrate more on other tasks.

General Customer Service


Incorporate texting into your customer service for increased satisfaction.

It is also possible to use your text marketing service for general customer service. Set up a two-way communication channel so that people can text you questions about their car or a repair. A majority of people prefer to communicate with customer service agents via text message, so by offering the service, you increase customer satisfaction.

Text marketing can serve many purposes for your auto repair shop. You can send special offers via text and use text messages to stay in touch and manage customer service inquiries. Try ClubTexting for free to see how it can help you boost business at your auto repair shop.

January 08, 2016

When to Use Emojis in Your Text Message Marketing Campaign

What started out as simple combinations of punctuation marks has evolved into an entirely new language commonly known as emojis. While it may take some users a little longer before they can take messages with smileys and hand gesture icons seriously, there's no arguing that emojis are a method of communication that's here to stay.

When it comes to using emojis in business correspondence or text message marketing campaigns, there's a fine line between appearing as a sixth grader snickering behind a smart phone and a smart and trendy businessperson sharing a fun message. Here are some things to keep in mind if you're thinking of using emojis in your text message marketing efforts, to be sure you send the right message.


Use the right emojis for your text message marketing campaign.

Keep the Campaign Light

Emojis are cartoons by nature and work best if you remember to keep your message light and fun. If you really have to dig deep to find an appropriate emoji for your campaign, it's possible that your message is just too serious a topic for emojis. Party: yes. Funeral: definitely not. If you can't find an appropriate emoji to use in your text message marketing campaign, save them for another, more lively and ubeat marketing effort.

Avoid Using Too Many Emoji

If you've ever received a message full of emojis, you're likely familiar with how difficult it can be to decipher the message. Using too many emojis or sending messages that are only emojis can leave your recipients confused and wondering if a middle schooler has hacked your account. You want your message to be fun and hip, but you don't want your readers giving up and deleting it because they can't figure out what 25 slices of pizza and 15 pandas should mean.


Don't leave your customers confused.

Keep Messages Brief

Using emojis can help to keep your messages brief and engaging. For instance, if you plan to invite your guests to a sports-themed party at your pub, you can choose to share a brief message, plus the appropriate emojis related to sports and partying. This can help you stay within the 160 character limit for text messages, while keeping things fun and light -- the kind of feelings you want to convey if you're planning a party.

Send a Clear Message

It's important when considering emojis for your text message marketing campaign that you use the appropriate ones to convey clear messages. This might take some research if you're experimenting beyond the party hat and happy faced smiley but will be worth it when you don't have to answer replies asking what exactly your intention was when you sent the eggplant emoji. If there's a chance that your message might be misunderstood or taken the wrong way, you might want to reconsider whether you absolutely need to include an emoji in your text.

Whether or not you choose to use emojis in your marketing efforts depends upon the type of message you want to send to your customers. But one thing is for sure: emojis or not, text message marketing can help your business in a variety of ways. Are you ready to get started with your first campaign? Try ClubTexting for free today!

 

January 04, 2016

New to Group Texting? Learn the Golden Rules of the Medium

Text messaging is a great way to get your message out into the world, immediately. But marketing messages need a deft touch or they can send your customers rushing for the 'opt out' button. There are a number of important factors to consider when structuring your text messaging campaign. To avoid making a mistake, pay close attention to the following golden rules.


People love their phones - send great texts and become a part of that.

Get Permission

Nobody likes to receive messages they didn't opt-in for. Critical to running a successful text messaging campaign is to make sure that your audience actually wants to receive your messages. To do this, you need to acquire their permission before you start texting them. Potential subscribers can text you to opt-in or if your database is manually managed, you can obtain written consent. Getting permission is essential to your text marketing campaign. Failure to do so could result in legal ramifications, as well as damage your brand and annoy your customers.

Timing Is Everything

The frequency of your texts is important. Too many, and your customers get irritated. Too few, and they forget about your campaign altogether. Standard practice is to send between two and four messages per month.

Similarly, keep your texts within business hours. Respect people's privacy enough to leave them alone when their work day is done. There is the added benefit of people being more interested when they're active and up and about. Text marketing often requires immediate action to work well, and that's not going to happen if your subscribers have just been startled awake from a nice dream by a text message notification.

Vary your times depending on the product you're selling. For example: if you're marketing a meal at a restaurant, then just before lunchtime is the ideal time to send your texts.

Be Clear

Tell people what is going on, and don't take your time about it. The constraint of text campaigns that balances out their speed is that nobody really likes reading long text messages. So your best bet is to get right to the point, and make sure your call to action is strong.

Additionally, ensure that your terms and conditions are easily accessible and be clear about what your campaign is about, what is required and anything the customer should know. Use easy language and don't get wrapped up in the little things -- a clear sentence is often better than one with a bunch of fancy words.


Texting is an immediate and direct form of marketing.

Add Value

The service you are offering or the campaign you are promoting must do something for the customer. It must enrich their experience in some way. They've given you their permission to communicate with them via this channel, and they should get something good in return for that.

It's all good and well to try and sell a product via text, but if there is nothing about your message that engages with the customer, then you're just wasting characters. As Kern Lewis says for Forbes: "Be of use to your subscribers first."

In an age where there are very few people on the planet without a phone, it's not difficult to see how text message campaigns can help businesses expand their reach and grow their customer base. If you're interested in seeing what text message marketing can do for you, why not try ClubTexting for free?

December 23, 2015

Show This Text: A Powerful Call To Action for Your Mass Texting Campaign

Your call to action determines whether or not you get the engagement that you want from your marketing efforts. A strong call to action motivates your customers to click, buy, or otherwise interact with your company. Mass texting campaigns require a powerful call to action just like any other marketing effort. With only 160 characters, it can be difficult to find the perfect CTA for your text messages. One powerful choice for companies that have a physical location is "show this text."

The Power Behind Show this Text


People have their phones with them, making it easy to show a coupon.

When you send out an offer or discount to your mass texting subscribers, you may assume that they will inherently know to show the text to redeem the offer. However, if you do not specify that the offer only applies for those who show the text, then they may not realize that it is a special discount, or they may delete the text and then get frustrated when they are unable to redeem the offer. By specifically stating "show this text," it dictates to the customer exactly what you want them to do. It also helps to impart that they're receiving an exclusive deal, rather than a general announcement. This feeling of exclusivity increases their motivation to actually redeem the text.

Show this text is also a CTA that everyone can do, even those who do not have a smartphone with Internet capabilities. Although two-thirds of Americans own a smartphone, it's still limiting when you send a text with a call to action that requires clicking a website link.

Convenient and Easy

Mass texting is a powerful marketing tool for many reasons. Texts have a high open rate and conversion rate. Additionally, almost everyone owns an SMS-enabled mobile phone. People also carry their phones with them everywhere, with 80 percent of smartphone users only letting them leave their side for about two hours per day. This means subscribers can receive the text even if they do not have Internet access or are on the go. It also means that they do not have to remember to print out a coupon or bring something with them to redeem an offer in your store; instead, they just need their phones.

Be Prepared


Your sales staff needs to be ready to accept coupons and other discounts via text.

If you send out a special offer such as a discount or coupon, exclusive access, or some other benefit and ask people to show the text, it is your responsibility to be ready to honor it. If your staff members or volunteers are unaware of the campaign, then it could lead to confusion and poor customer service. This will mitigate any positive effects of the campaign.

Show this text is a powerful call to action for your mass texting campaign because it is simple and imparts a clear order. To further increase the efficacy of your CTA, it is beneficial to create a sense of urgency and evoke emotion with your messages. Ready to see the power behind "Show this text"? Try ClubTexting for free today.

December 22, 2015

The Best 6 SMS Marketing Messages to Boost Your Real Estate Business

Although the real estate market has improved over the past few years, it remains a tough, competitive environment for agents. One way to stand out from the rest is to incorporate SMS marketing. SMS is an excellent way to keep in contact with your current clients, as well as prospective and former clients. If you are looking for ways to use SMS beyond sending individual texts as a way to boost your business, then try creating a message from one of the following categories.

Instant Property Alerts


Text clients as soon as a hot property hits the market.

Nearly everyone owns some type of mobile phone, and half of the population doesn't ever turn their cell phones off. This is one of the big reasons why people open text messages within just a few minutes of receipt.

Because texting is such an immediate communication channel, it is the best way to send property alerts to current and prospective clients. As soon as you hear of any hot new properties or a price cut on an attractive house, you can instantly send a notification to prospective buyers before others have a chance to get in the game. Your clients can also text you back their interest, setting things in motion right away and minimizing the risk of losing out to another interested party.

Market Updates

Another type of message that's interesting to your subscribers is market updates. This can include highlights of the latest properties on the market, as well as home price trends. It is possible to break down your subscribers by neighborhood or other geographic area to send targeted market updates, in addition to or in lieu of general updates.

Appointment Reminders

As a real estate agent, your calendar quickly becomes full as you take clients house hunting and work on offers. One missed appointment has the potential to throw your day off course. With SMS marketing, you can send out appointment reminders to reduce the number of missed and forgotten appointments. This not only provides a valuable service to your clients, but it also keeps your schedule on track.

House Hunting Tips

Current and prospective clients appreciate learning industry secrets, and you can use your SMS marketing program to send out house hunting tips to your subscribers. You only have 160 characters, so your tip can be something short and simple. If you have more to say, include a link to a blog post in your text message.

Tips for Selling Property

As a real estate agent, you not only help people find homes, but you most likely also help them to sell them. Your SMS marketing program provides a platform to send out tips on how to get the most money when selling property. It is easy to divide your subscribers into separate groups so that prospective sellers receive one set of tips and prospective buyers receive another set.

Special Offers


Partner with a maid service and offer exclusive discounts for your text subscribers.

One way to attract new business is to send out exclusive deals via text to thank clients for choosing you. This could be a free appraisal, free house cleaning, discounts on a partner moving company, and other related services that your clients would want. These additional services set you apart from the competition, and if they are only available to your text messages subscribers, they become even more powerful.

Incorporating SMS marketing can help to boost your real estate business in many ways. Before you start texting clients, it is important that you get their permission, which you can easily do when they sign up for your texting service. You can also attract prospective buyers to your list by advertising your campaign on your property listings. As people drive by, they can see your ad and opt into your campaign to learn more about the property and get the latest updates. Contact us today to see how texting can help your business.

December 20, 2015

How to Leverage Mass Texting to Capture Email Addresses

Text messaging has become one of the fastest growing marketing channels, but many companies still rely on email marketing as a way to communicate with customers. Although mass texting works well as a standalone marketing tool, it can also complement your email marketing efforts. With the right plan in place, it is simple to leverage your texting program to capture email address and grow your subscriber list.

A Texting Call to Action


Get creative with your CTA to increase engagement.

Asking potential customers to sign up for a email list or send an email message does not necessarily make the best call to action. People may not be in front of a computer or have their email handy when they walk by a poster or billboard, see a TV ad, or read a print ad in a magazine or newspaper. However, they will have their cell phone on them and can instantly text to join your mass texting program. You will capture many more subscribers using an SMS-based call to action as opposed to an email CTA, helping you to grow your list of potential customers with whom to communicate.

Ask Your Subscribers to Text Their Email

Once you have your mass texting program underway, it is time to send a text that asks subscribers to opt-in to your email marketing campaign. You can create an auto-response as part of the initial sign up that also asks for their email address, or you can send out a text at a later time. Your subscribers can text in their emails, which are then automatically included in your customer data so that they receive your marketing emails too. Many text message platforms integrate with the popular email marketing platforms, making it even easier to integrate the two.

Promote Your Email Campaign to Your Mass Texting List

Instead of asking your mobile subscribers to text in their email address, it is possible to simply promote your email campaign via mass texting. Although you do not want to overwhelm your followers with cross-promotional texts, it is beneficial to occasionally let them know of other ways to stay in touch with your company and receive discounts. In a text, you can provide information on how to sign up for your email campaign, as well as why it is beneficial to do so.

Provide Value

In order to get people to sign up for not one but two different campaigns, it is important that you illustrate their value for potential subscribers. Even if you only use your mass texting as a way to capture email, you need to first offer some type of value. The most common way to do this is to simply provide an exclusive offer or discount for joining.


Offer your customers something for opting in.

If you do plan to run two campaigns, it is even more important that you offer deals exclusive to each medium. You do not want your text message subscribers to opt out because they feel they receive the same exact information from your emails, and vice versa. Instead, they should want to be part of both lists because they receive valuable information and offers from both platforms.

The customers who have signed up for your mass texting campaign are already engaged with your company and want to receive communication from you. This makes it more likely they will want to sign up to engage with your business via email as well. By smartly integrating the two, you can use your texting program to capture emails to have another way to communicate with your customers. Contact us to get started with a mass texting campaign.

December 19, 2015

The Top 5 Ways to Use Group Texting to Boost Holiday Business

The holidays are just around the corner, and for many businesses, this time period represents the bulk of their sales for the entire year. The highest average monthly retail sales tend to be in November and December as people hit the holiday sales and buy presents. Having a good holiday season is important for the health of your business. By using group texting, you can engage with your potential customers and boost your holiday business.


Santa's not the only one who can send out holiday greetings and gifts through text.

Text to Win Contests

One way to get into the holiday spirit and engage your customers is to run a holiday-themed text to win contest. This type of contest is simple to run and easy for your customers to enter. If you offer an attractive grand prize or something small just for entering, such as a special coupon, then people will be more likely to participate and subscribe to your SMS marketing list for future campaigns. Once they have the coupon, they will be motivated to shop for gifts in your store or business.

Special Sales

Sales and discounts drive the holiday shopping, which is why Black Friday deals start earlier and earlier every year. You can take advantage of people's desire to save big in the holiday season by sending out special sales that are exclusive to your text message subscribers. In the weeks leading up to the holiday shopping period, it is beneficial to promote your group texting program, promising special exclusive sales and deals for subscribers.

Last Minute Discounts

Group texting is an immediate marketing channel. Most people open their texts within just a few minutes of receipt, which makes it the perfect forum for sending out last minute discounts and flash sales. It is best to send out your message a few hours before the sale begins to ensure people have time to prepare. The more limited-time the offer, the more motivated people will be to take action right away.

After Christmas Sales

The holiday season does not have to end once Christmas passes. Many smart shoppers wait for the after Christmas sales to do their shopping to take advantage of better deals. With group texting, you can promote your after Christmas sales and boost business by offering an exclusive coupon.

Create a Marketing CTA Related to Your Texting Program


When your team develops your holiday marketing flyers, incorporate a text CTA.

One way to extend the reach of your holiday marketing efforts is to include information about your group texting program in your call to action on your marketing collateral. A short CTA easily fits on posters, flyers, television ads, print ads, and more, because you simply need to include a keyword and short code. Not only will this help you attract more business around the holidays, it will also help to grow your mobile subscriber list.

There are many other ways to incorporate group texting into your holiday marketing strategy. A creative campaign can help you get the attention of last-minute shoppers and boost your business during this important season. Ready to run your holiday campaign? Try ClubTexting for free today!