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118 posts categorized "Mobile Tech"

April 24, 2015

Text Message Marketing 101: How to Grow Your Mobile Subscriber List


Building your mobile subscriber list can help you create more effective text message marketing campaigns.

One of the most common questions that business owners have is how to effectively grow their mobile subscriber list. Whether you are just beginning to explore text message marketing for your business or you simply want to expand your audience, there are a number of easy things you can do to give your mobile subscriber list a boost. Keep in mind that it may take some time to develop a large list, but it will be well worth it because your text message marketing campaigns will be seen by more customers. Here are four helpful tips for attracting new mobile subscribers.

Leverage Print Marketing

Does your business send out direct mailings regularly to connect with new customers? Or perhaps you have print advertisements in your store. Consider leveraging your existing print marketing efforts to get the word out about your mobile subscriber list. Adding a long code to print advertisements is an easy way to make your audience aware that they can connect with your business via mobile.

Add Your Mobile Call to Action to your Website

Did you know that you can actually add a mobile call to action to your business website? Many businesses create HTML forms where mobile users can enter their phone numbers in order to receive text messages. You can even take this one step further and provide a list of interests for potential subscribers to check off when they enter their mobile number. For example, if you're a pub owner, you may want to include options to receive text message alerts about special menus, exclusive deals, musical performance schedules, or VIP events. This extra step can help you create more targeted text message marketing campaigns. Adding a mobile call to action to your website is an inexpensive and easy way to grow your business' mobile database.

Spread the Word via Email

If your business has an existing email list and you distribute newsletters to customers regularly, you can also add your mobile call to action there to boost your subscriptions. Again, making a simple change to your existing email newsletter is an inexpensive and quick way to grow your mobile database.

Create a Refer a Friend Campaign

Do you already have a small list of loyal mobile subscribers? If so, you may want to consider creating a 'refer a friend' campaign to get the word out about your business. Use text message marketing to reach your existing customers, and offer them an incentive in exchange for new referrals. For example, those who refer five friends can receive 10 percent off their next meal purchase. This is a sure fire way to grow your mobile subscriber list quickly.


Let customers know about your mobile list through various channels to increase participation.

Are you a business owner that's interested in growing your mobile subscriber list? If so, there are a number of easy ways to get started. Consider leveraging print marketing, adding your mobile call to action to your website, spreading the word about your mobile list to your email subscribers, and creating a campaign that allows your customers to refer a friend and receive special offers. Are you ready to launch your first text message marketing campaign? Try Club Texting for free today!

April 16, 2015

Segmenting Your Subscriber List for More Successful Text Marketing Campaigns


Creating groups of mobile subscribers can help you build more effective text message marketing campaigns.

Is your mobile subscriber list growing at lightning speed? While this is a good problem to have because it means people are interested in connecting with your business, it can be difficult to create relevant text message promotions for a large, diversified list of subscribers. If you are finding that your marketing campaigns aren't as effective as they could be now that your list of mobile customers has grown, it may be time to segment your list. Here are a few strategies for segmenting your subscriber list for more successful text marketing campaigns.

Demographic Segmentation

Do you own a retail business which sells clothing for men and women? Or perhaps your business offers a variety of products; some that are popular with Millennials and others which are a hit with the Baby Boomer generation. If your mobile subscriber list has grown considerably, it might make sense to create different groups according to basic customer demographics. Consider breaking down your list by gender, specific geographic location, or age group. Segmenting your list in these ways can help you create more targeted text message promotions that will resonate with different audiences.

Segment by Purchase Behavior

If you are interested in increasing the effectiveness of your text message marketing campaigns, it may be as simple as grouping your mobile subscribers according to their buying behaviors. This can be done in a couple different ways. You can choose to create a list of subscribers who purchase specific goods from your business frequently and center your promotions on those particular products. You may also want to consider looking at past purchase behaviors and coming up with a list of related products that you could market to a particular segment of your mobile subscribers. Using past purchase behavior to create groups of customers can help you improve the relevancy of your upcoming text message marketing campaigns.

Group According to Past Promotions

Has your business been reaching out to customers via text message marketing for a while? If so, it may make sense to take a look at your past promotions and try to identify specific patterns. Were certain customers more receptive to a particular type of promotion? For example, did a 15 percent off promotion perform better with a specific audience than a free gift with purchase campaign? Were some customers drawn to a limited time offer while others seemed to ignore it? Review your past promotions to see how your customers responded, and then create groups based on which messages resonated with specific audiences.


Segment mobile subscribers to create more relevant offers.

Segmenting your mobile subscriber list can help you create more effective text message marketing campaigns. If you've noticed lately that your list of mobile customers has grown considerably, it may be a good idea to segment your subscribers by demographics, purchase behavior, or group them according to how they responded to past promotions. Are you interested in exploring how you can create groups to get a better return on your business' text message marketing efforts? Try Club Texting for free today!

April 14, 2015

3 Ways Non-Profit Can Benefit from SMS Messaging


SMS messaging is an easy way to stay connected with your employees, no matter where they are in the world.

Are you a nonprofit director that's looking for creative ways to raise awareness and increase donations? Effective marketing and donor engagement are two major factors behind every successful nonprofit. In recent years, many nonprofit leaders have been exploring how they can use mobile to stay connected with donors, team members, and volunteers. Using mobile to improve reach and communication is beneficial for nonprofits in many different ways. Here are three reasons to think about adopting a mobile strategy with SMS messaging for your nonprofit organization.

Stay Connected to Your Team

Do your team members frequently travel to remote locations of the world? Sometimes Internet access can be spotty in certain geographic areas, which can make it a challenge to stay connected with your employees via email. Since cell phone usage has become so prevalent, even in remote locations, communicating via text message may be a better alternative to email. Whether you are interested in reaching one person in particular or keeping your entire team up to date on current projects, SMS messaging is an effective, reliable way to communicate with your employees. You may also be able to get the input you need from your team faster than if you used email as an exclusive means of communication.

Share Updates about Existing Campaigns

SMS messaging can also be used to share updates about your existing campaigns with your donors. For example, if your nonprofit is focused on improving education for children in sub-Saharan Africa, you can use SMS messages to share progress. Did you recently finish construction on a new school? Or maybe you've brought some new teachers aboard and completed an education program in the area. Communicating with your donors via text message is a simple way to keep them up to speed on what's happening with your current campaigns, no matter where you are in the world.

Increase Engagement for New Campaigns

Are you mapping out a fundraising campaign for a new initiative? SMS messaging is a great way to raise awareness about your cause and collect donations. You can use texts as a tool to spread the word to your mobile subscribers about an upcoming event hosted by your nonprofit, inform them about a new campaign, or set up a donation system. Many nonprofits are creating SMS donation campaigns that allow mobile subscribers to easily send a text message to make a donation. Since SMS messages can be sent to recipients for just a few cents, using mobile to increase awareness can help you accomplish your fundraising goals without breaking your marketing budget.


Text messaging may be a more effective channel than email for sharing information about your nonprofit.

SMS messaging is a helpful tool for nonprofit organizations. Teams can use text messages to stay connected, even in the remotest parts of the world. SMS messages can also be used to share updates about existing campaigns with donors and increase engagement on brand new initiatives. It's an inexpensive way for nonprofits to improve communication and achieve their fundraising goals. If you are interested in exploring how your nonprofit organization can benefit from SMS messaging, try Club Texting for free today!

April 03, 2015

Why You Don't Have to Be a Marketing Whiz to Create a Great Text Message Campaign


Text marketing doesn't have to be complicated in order to be effective.

Have you been hesitant to try text marketing for your business because you know very little about mobile? Not to worry. In most cases, you don't actually need to know much about mobile technology to get started with a text message marketing effort. You simply need to come up with the right language for your messages and a mobile communications company can help you with the rest. Here are three simple tips for creating a great text message campaign for your business.

Create a Goal for Your Campaign

As with any other marketing effort, it's important to create your text marketing campaign with a specific goal in mind. Are you hoping to attract more patrons to a special event at your restaurant? Do you want to increase sales on a certain product in your store? Think about how you want to structure your campaign relative to your primary goal, and then start developing your marketing messages from there. Identifying what you'd like to achieve ahead of time can help you avoid trying to accomplish too many things at once with your text marketing campaigns. As the old saying goes, "Too many cooks spoil the broth."

Keep Things Short and To the Point

Text message marketing is slightly different from other forms of marketing because you have very limited space to convey your message. The 160-character limit forces you to keep things short and to the point. Spend time creating a compelling call to action, and make that the focus of your message. Keep in mind that sending multiple texts to your mobile subscribers in a short time period isn't the best strategy because it can cause frustration, and dilute your marketing message. It's better to focus on creating a direct call to action in your first message and sending a follow up text to your audience at a later date.

Choose the Right Partner

If you're worried about the technology behind text marketing, the key is to choose the right partner to create your campaign. Selecting a mobile provider that offers a simple to navigate platform can make campaign creation, distribution, and results tracking easier. It's also a good idea to work with a company that can provide you with the support and training you need to make the most of your first text marketing effort. Look for a mobile communications provider that offers the features and assistance you need to create a successful campaign.


Partner with the right mobile company to create a compelling text marketing campaign.

Creating a great text message marketing campaign is easier than you might think. Start by thinking about what you want to achieve with your campaign, and then focus on the language you want to use in your messages, making sure to keep things short. It also helps to choose the right partner in order to simplify the distribution and tracking process. If you are interested in getting started with your first text message marketing effort, try Club Texting for free today! The intuitive platform and helpful support team make it easy to create your campaign.

March 19, 2015

6 Words to Help You Works SMS Text Marketing Magic


Certain words can help you create magic with your next text message marketing effort.

Want to add some magic to your next SMS text marketing campaign? There are some key words and phrases which can help you improve your response rates for your text marketing efforts. You can maximize your campaign's effectiveness by using phrases that convey urgency and exclusivity, making customers feel valued and important, and offering compelling incentives to your mobile audience. Here are six words and phrases that can help you add some magic to your next text message marketing campaign.

Limited Time

Chances are you've been intrigued by a limited time offer as a consumer. Many people simply cannot help being attracted to these special deals. Developing an SMS text marketing campaign which offers limited time deal for your customers helps create a sense of urgency, which will effectively pique their interest and increase the likelihood that your mobile subscribers will redeem your offer. A good example of a well-crafted limited time offer is a message similar to the following: 'Receive 20 percent off your total purchase for the next 48-hours only. Offer expires Saturday at midnight.' If your audience knows that your special discount or offer is only available for a short window, they'll be more likely to take advantage of the deal.

VIP Offer

It goes without saying that every customer wants to feel valued. Think about your own experiences as a customer, and how you've interacted with your favorite businesses in the past. Chances are the most memorable interactions have been moments where your favorite retailers or restaurants have made you feel important. If you want to up the ante for your audience, consider creating an SMS text marketing campaign that uses exclusivity to attract their attention. VIP offers and exclusive deals for mobile subscribers can make your customers feel like they are getting something special which isn't available to the general public. This can help you improve your conversion rates.

Free Gift

Who doesn't love getting something for free? Whether you are a retailer offering a free gift with purchase, or a restaurant owner offering a free appetizer or drink with a meal, using the word 'free' in your SMS text marketing campaign can help you attract a wealth of positive attention from your audience. This simple word is a powerful incentive for many customers. If you are interested in making the most of your next text marketing effort, consider offering your target audience a free gift that's available for a limited time only. They will feel compelled to take advantage of such a great deal!


Customers love to feel as though you value their business.

Every business owner wants to create magic with their marketing campaigns. A magical, compelling marketing campaign means more sales. Consider including the words 'limited time', 'VIP offer', or 'free gift' in your next SMS text marketing effort. These simple phrases are powerful and effective, and will help you improve your redemption rates on upcoming campaigns. If you are interested in exploring how text message marketing can benefit your business,try Club Texting for free today. Your mobile customers are waiting to hear from you.

February 12, 2015

3 Reasons SMS is so Important in Schools


Mass SMS can help you share important messages with your students quickly.

Does your school have a no text messaging allowed rule in place? It may be time to reconsider! Mass SMS is an effective marketing tool for businesses, but it's also a practical method of communication that can be used in other contexts. In recent years, many schools have been using mass texting to share important announcements with teachers, students, staff members, and parents. If you are an education administrator that's been considering mass SMS as a communications tool for your school, here are three reasons why it is so important.

Mass SMS is Effective

Smartphones are popular with teenagers as well as adults, and texting has become a prevalent means of communication in recent years. This has two important implications for you as a school administrator. The first is that parents, teachers, staff, and students are likely to own or have access to a mobile phone. The second is that they are probably using it to send and receive text messages regularly. This means that if you are interested in reaching a specific audience, mass SMS is an effective channel for getting your message across. Imagine being able to share an important message with everyone connected to your school in a matter of seconds. Mass SMS is a simple, effective, and inexpensive communication tool.

It Can Be Used In Many Ways

Are you interested in opening up the lines of communication among staff members at your school? Or perhaps you are hoping to use mass SMS to share important announcements with parents of your students? No matter what your communications goals are for the school year, mass SMS can help you achieve them. If you'd like to use texting as a tool to create more collaborative working relationships among your teachers, you can do it. If parent/teacher conferences have been poorly attended in the past, a well-crafted mass SMS campaign can help you increase parent participation. Mass SMS can also be used to connect with your students and share important school announcements.

It's Useful in Emergency Situations

While it isn't something any school administrator wants to think about, emergency situations have occurred at schools around the country. We often hear media reports of terrible situations like bomb threats and school shootings. In the event that a potentially life threatening situation occurred at your school, do you have an effective means of notifying people in order to protect them from harm? Mass SMS can provide an effective vehicle for notifying your students, staff members, and parents about potentially harmful situations quickly. In this way, this unique communication tool can actually be a life saver.


Consider using mass SMS as a communications tool for your teachers.

Mass SMS isn't just a business marketing tool. It's a practical way of sharing important messages with large audiences. Mass SMS can be used to transmit school-wide announcements with parents, alert students of potential emergencies and threats, and improve communication and collaboration among staff members. If you are interested in exploring mass SMS for your school, try ClubTexting for free today.

February 05, 2015

Will Apps Give Way to More Text Marketing


Entertainment apps are among the most popular downloads among consumers.

It's no secret that the mobile app market has exploded in recent years. In 2013, Apple announced that there were over a million applications available for download in iTunes. Many of these apps are paid apps and the market is expected to tip the scales at $77 billion by 2017. That's a lot of downloads.

Though many businesses have been developing branded mobile apps in recent years, data suggests that most consumers aren't particularly interested in downloading enterprise applications. The bulk of downloads are for entertainment. This piece of data has important implications for businesses interested in reaching new customers through mobile. Instead of relying solely on a branded application for potential customers to download, a better strategy may be to focus on an integrated approach or scrap the app idea altogether. Here's why many businesses are choosing text marketing after experimenting with mobile apps.

Entertainment Apps Reign Supreme
Recent data suggests that the most popular mobile apps are games. Nearly 22 percent of overall app downloads last year fell under this particular category. Business related mobile apps represented just 9.9 percent of total downloads. While mobile owners are using their devices to engage with businesses, they aren't necessarily doing it through branded mobile apps. Channels like social media and text messaging are popular among consumers interested in connecting with their favorite brands.

Personalized Marketing via Text

One of the reasons why many companies prefer to use text message marketing to reach their audience is because of the personalization factor. Instead of giving users a standard experience such as what they'd get from a mobile app, businesses can craft a text marketing campaign that allows users to opt-in for specific information. Companies have the option of customizing campaigns via geographic location, or tapping into data about subscribers' previous purchases to deliver highly relevant and customized offers. Businesses are realizing that in order to get their message heard above the noise, they need to focus on personalization with their mobile marketing efforts.

Text Messaging Costs Less

Developing a mobile application can be costly for businesses, and the return on the investment may not be worth the money the app costs to create. Many companies are choosing to use text marketing instead of app development because it costs less overall. Text messages are also a reliable means of reaching a large, global audience, whether you're interested in connecting with current clients, potential customers, or your employees.


There are over a million apps available for download today.

In 2015, text messaging as a means of communication will continue to grow in popularity. Companies looking for the best return on their marketing efforts should consider adding text marketing to their advertising toolkit. Campaigns can be personalized easily and texting is an inexpensive and reliable way to reach potential customers. If you are interested in exploring how you can use mobile for your business, shift your focus away from mobile apps and towards text marketing. It's a tried and true approach that works. Get started with your own campaign and try ClubTexting for free today.

January 03, 2015

Latin America’s SMS Employment Boom

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Recruitment marketplace Emprego Ligado has been helping Brazilians find employment by the million, all thanks to the explosion in cellphone usage across Latin America. Backed since 2012 by a number of high profile investors, the firm has just won Series A funding from a new rash of venture capitalists. The funding - to the tune of $7 million - will be used for continental expansion. 

If Brazil is anything to go by, Emprego Ligado’s expansion across the region will prove fruitful. Founder Jacob Rosnbloom claims to have created more than 2 million interview opportunities for blue-collar workers during 2014; 18% of them were offered a job the first day they signed up. Even more crucially in a country where long commutes are commonplace, he has helped jobseekers find work closer to home (within an average of two and a half miles, according to Rosenbloom). The proximity of worker to workplace is helping companies and employees cut thousands in costs. 

The international expansion of Emprego Ligado is not indicative of a major shift in the company’s model, which asks users to upload resumes and filter job opportunities via text message. The process takes just a few minutes. By opening the recruitment process to citizens for whom the only connectivity tech they possess is a feature phone, Emprego Ligado has increased potential job matches ten fold. 

Rosenbloom is almost as passionate about his role in reducing commute times as he is helping people find jobs in the first place. “People will spend over 3 hours a day in traffic to get to the downtown area for work,” says Rosenbloom. His idea was to enable people to find work closer to home so they can “spend more time with their families, be more productive at work and stay longer in their jobs.”

By turning text messaging into a recruitment tool, Emprego Ligado has contributed to Latin America’s employment boom. In Brazil - where only 7.5% of the population has a data plan - such growth wouldn’t be possible without SMS. Millions of nationals have found gainful employment using the platform, and as they expand across Latin America, millions more hope to do the same.

December 24, 2014

How Auto Dealers Can Use Text Message Marketing


Text message marketing is a great way to reach potential car buyers. Photo Credit: Ian Sand

A recent study sheds new light on the most effective marketing channels for auto dealers interested in reaching more customers. For years, digital marketers have been buzzing about social media. Auto dealerships have been using sites like Facebook and Twitter in an attempt to reach potential buyers. But as it turns out, only 1 percent of consumers are influenced by social media when it comes to their vehicle purchases. This figure is slightly higher among Millennials, with 5 percent reporting that major social networks played a role in the car buying process. If you are an auto dealer that's interested in connecting with consumers, recent data suggests that mobile might be the way to go. Here are three ways you can use text message marketing to reach your customers.

Be Conversational with Your Text Message Marketing

One of the most important things to remember when it comes to text message marketing is that texting should be viewed as a conversation, rather than just an advertising medium. For example, if you are interested in reaching new customers, you may consider working with a mobile developer to create a texting campaign that asks a question. Depending on what types of deals you're offering, the following could work well, "We're offering a special discount on the 2015 Hyundai Elantra. Are you interested in learning more? Text YES to 123-456-7890 for additional information." Avoiding marketing speak and approaching text message marketing as a conversation can help you increase customer interest.

Set up Service Reminders for Existing Customers

Text message marketing can also be used as a handy tool for customers that have purchased vehicles from you previously. Some auto dealers are using mobile to send maintenance reminders to existing customers. For example, if a customer's vehicle is due for an oil change or tire rotation, they'll receive a text that asks if they're interested in scheduling an appointment. This approach to text message marketing works well because it adds value for your audience. It can also help you attract new business to your service department. It's a win-win for both your customers and your dealership.

Use Texts as a Tool to Disseminate Important Information

Another way auto dealers can create value for the customer with text message marketing is by disseminating important information via mobile. Customers might subscribe to your list to receive vehicle recall notices, helpful tips for driving in inclement weather, and updates about any special offers at your dealership. Again, this is an effective approach because you're providing your audience with valuable information. If you're interested in connecting with customers who've purchased cars from your dealership in the past, this text message marketing strategy can help you accomplish your goal.


Auto dealers have changed their approach to marketing as technology has advanced. Photo credit: Kevin White

There are a number of ways you can use text message marketing to reach car buyers. Whether you're interested in exploring mobile to pique the interest of new customers or making connections with previous buyers, a well-crafted text message campaign can help you reach your audience. What are you waiting for? Try ClubTexting for free and start connecting with your target customers today!

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 19, 2014

Customer Loyalty and the Art of Text Marketing


Text message marketing is an effective way to improve customer loyalty. Photo credit: Bantam10

Effective text message marketing is both an art and a science. It's all about grabbing the attention of potential customers with engaging, well-timed messages. If done well, text marketing can help you connect with a broader audience and build brand loyalty over time. One of the most effective approaches to text message marketing is communicating with repeat customers to keep them coming back to your business over time. If you are interested in using text messaging as a tool to improve customer loyalty, here's what you need to know.

Text Message Loyalty Programs Add Value

According to recent data, 90% of customers who participated in a mobile loyalty program felt that it was valuable, and two-thirds of those involved purchased something as a direct result of a text promotion they received. The bottom line is that well-crafted mobile loyalty programs truly add value for customers. They can also help drive sales for your business. If you are thinking about using text message marketing to engage with repeat customers, it's a win-win from both a customer and business perspective.

Messages Can Easily be Personalized

One of the emerging trends in mobile marketing is personalization. The idea is that potential customers will be more likely to take direct action if a marketing communication is highly relevant to them. Differently businesses choose to customize campaigns in different ways. Some may rely on location data to deliver messages that are geographically relevant, others might focus on timing.

A key benefit of a mobile loyalty program is that text message marketing communications can be personalized fairly easily based on key metrics like location and purchase history. Many businesses choose to customize their text communications using data about past purchases. For example, if a customer comes into your restaurant frequently and orders the same appetizer, you might consider sending them a text that offers a free app with their next meal purchase. Tailoring your text message marketing campaigns to your audience can help increase their effectiveness, and keep your customers coming back for more.


Text marketing programs are valuable for businesses and customers. Photo credit: Cubmundo

Spread the Word About Your Text Message Marketing Program

If you are interested using text message marketing to transmit relevant offers to repeat customers, it's important to spread the word about your program. Advertise your text message marketing initiative prominently via popular social networking sites, on your website, and in-store. Raising awareness about your program will increase customer sign-ups. Alternatively, you can also choose to reach your customers via mass text to encourage them to enroll in your loyalty program.

Text message marketing can serve multiple purposes for your business. Not only can you use texting as a tool to reach a new audience, you can also use it to cultivate connections with your existing customers. Many businesses are building customer loyalty and driving sales with well-crafted text messages directed at repeat customers. If you're interested in exploring text message marketing for your business, there's no better time than now to get started. Try ClubTexting for free today - you won't be disappointed!

Author Bio: Jess Shepard is a writer who enjoys researching and writing about marketing, small business, and entrepreneurship.