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130 posts categorized "Mobile Tech"

November 05, 2015

More Than 70% of Moms Use Smartphones to Shop


It’s no surprise to see market research focused on moms. Aside from making personal purchases, moms are making important family purchases every day of the week. A recent study conducted by highlights growing trends among on-the-go mothers and reveals how they are using their mobile devices to make smarter and more convenient purchases.  

According to the report, moms are using their mobile phones to complete purchases 33 percent more often than they were just last year. This might come as no surprise—after all, nearly every demographic has shown growth in mobile purchasing. 

Of the 1,100 respondents to the survey, 70 percent report having used mobile while shopping inside a brick-and-mortar store location. Moms are doing this for several reasons, most of which focus on saving money.


Using Mobile to Save 

Some of the ways moms use mobile in-store to save money include searching the Internet—56 percent report doing this —and comparing prices at other retail locations. 

More than half of the respondents reported the use of a retailer app and 61 percent use mobile coupons. 

One of the most notable discoveries is that moms are using mobile to scan. They’re scanning to get coupons, and they’re scanning to compare prices, possibly with apps like RedLaser or similar QR code scanners. The big takeaway here is that moms are 55 percent more likely to make a purchase after scanning an item. 

For physical stores, as well as online retailers, streamlining a mom’s mobile experience should be high on the priority list. Fifty-nine percent of moms said excessive typing hinders effective mobile purchases. Four in 10 moms agree that a one-click purchasing button would increase the likelihood of them making purchases via mobile. 

“Streamline the process and offer special deals in-store; brands can sell more by connecting directly with moms on-the-go,” said Julie Michaelson head of global sales at BabyCenter.  

The use of mobile while shopping in-store is a great way to interact with a mom who is already positioned to make purchases. It can also build strong loyalty with customers who perceive value in mobile activity.  

Moms are among the savviest shoppers; using mobile to reward money-saving activities is a smart way to reach moms and reward them for doing all the hundreds of things they do each day for their families.

About the Author

Jeremy Pollack has a B.A. in English from USC and has been writing professionally since 2001. He is the founder and editorial manager of Compelling Content Solutions, A copy writing and content marketing services company.


November 02, 2015

Making Mobile Marketing Tactics More Effective


Mobile marketing is hot marketing. It’s so hot that companies are springing up daily to jump on the mobile marketing train. Marketing teams from big firms can’t always keep up with the every-changing mobile marketing strategies, which include mobile apps, text messages, SEO content, and other solutions. Specialized marketing agencies are taking over and filling in where in-house departments are lacking. All of this means we’re seeing new, innovative, and fresh approaches to mobile marketing that stem from each marketing agency’s attempts to one-up the other.  

In the ultra-competitive mobile marketing niche, we’re watching strategies and trends in the making, many of which come from a sense of urgency and most from a desire for growth in our changing times. With all of the new mobile marketing tactics, how do we know what really works? What’s the best way to gain new clients and customers via mobile marketing? Is there a best way?

Let’s take a look at some of the facts and data:


Social Media 

Social media is the most widely used mobile marketing technique. But, it’s still only used by 14.8 percent of mobile marketers. Clearly, social media marketing is a must in a comprehensive marketing plan, but it should not be the only solution you’re using. 

It’s going to take more than just getting social to reel in new users and customers. Mobile app marketing needs to include other channels like video ads, banner ads, and other marketing strategies. Remember, 85.2 percent of the time social media is not the most effective means of gaining users.


Digital Ad Spend 

VentureBeat surveyed 731 mobile developers, with more than a billion users among them, to find out how one can get the best mobile users. It analyzed data and created a chart that broke up mobile marketing tactics into 16 user acquisition channels. Social media marketing, as we’ve stated, came in first in terms of usage at 14.8 percent. Of the 16 channels, 8 can be executed without paid ads.

This means that about 50.8 percent of marketers say non-paid tactics are their most effective when user acquisition is the goal. A bit more than half of the marketing developers queried prefer strategies like ASO, incentivized installs, PR, email, web organic search, in-app tactics, and offer walls. For mobile marketing tactics that are effective, you don’t need to go the paid spend route. Paid can help fuel growth, and it’s desirable as a core focus. But, it’s not the only solution and it should be used along with other mobile marketing solutions.


Old-School Mobile Marketing Tactics Are Reemerging

As marketing techniques shift to mobile, we see old tactics reemerge as the new way to gain users. The past repeats itself as marketers strive for balance between what worked brilliantly before and the new-fangled strategies that teams feel compelled to jump on. What is the best tactic? It’s most likely a mix of old and new. What will make the difference in user acquisition from one company to the next? The business that has its marketing strategies down to a science will win. 

October 05, 2015

Hotel Guest Services and the SMS Messaging Solution


Texting has surpassed email and a number of other communication methods as the go-to choice for businesses—and for the companies that support business professionals and other travelers. Hotel guest services that use text messaging tap into an easier way of communicating with guests and make them feel their needs are being attended to personally.

Why Text?

Here are just a few ways in which text messaging makes it easier for hotel front desks to communicate with guests:

  1. “The last mile.”  Many hotels are focusing on text messaging during “the last mile” – the time just before a guest arrives to check in, according to a recent TNooz business article. By connecting with guests during this time, the hotel can ensure that their questions are answered and that check-in goes more smoothly, boosting customer satisfaction and allowing the hotel staff to streamline efforts for greater productivity and efficiency.
  2. Quicker contacts.  Guests who have checked in can text the front desk with any needs, questions, or requests.  Companies like Marriott, which recently launched its own chain-specific guest app, report that customer ratings on sites like TripAdvisor have risen in direct response to the app’s use.  Customers appreciate a simple, quick way to connect with hotel staff without having to leave the comfort of their rooms.
  3. One-on-one communication.  Guests with disabilities or other special needs are often sensitive about their information being overheard by others standing near a front desk.  With text messaging, hotels eliminate this potential embarrassment by keeping conversations about a guest’s needs discreet.
  4. Better ratings.  According to TNooz, one hotel chain chose not only to implement texting, but also to test its efficacy. The chain matched two groups of guests and gave one the option to text.  Positive ratings from the texting group jumped 20 percent over the control group’s ratings, with the texters specifically mentioning the texting option as one of the reasons for their increased satisfaction.  The numbers indicate that texting works for hotels that wish to improve their Net Promoter Score or other ratings.

Bringing the Future of Texting to Today’s Guest Services

A recent white paper by the Global Business Travelers Association (GBTA) found that while not all hotels have adopted texting, those that have are encountering similar problems. The organization recommended that hotels focus on several key areas when implementing a new texting method:

  • Online check-in and room entry that perform seamlessly
  • Text or app-based concierge service offering prompt, personalized responses
  • Improving communications with airport shuttle services to make “the last mile” seamless
  • Pre-trip communications that differentiate between business and vacation travelers in order to provide a more personalized experience
  • Improving information exchanges between travelers, hotel staff, the texting service, and tracking systems, such as expense reporting software.

By harnessing technological tools like text messaging, hotels can provide exceptional service in a more efficient and productive fashion, boosting customer satisfaction and repeat visitors while gaining the most value out of expenditures on the project.


September 22, 2015

How to Restore Deleted iPhone Texts


Deleting old text messages on your iPhone is a good way to manage its performance. Large apps can take up a considerable amount of space on a phone’s hard drive; left unchecked, text conversations can rival the same amount of space, especially if you’re using video and photos. Deleting text messages is easy, and should be performed regularly to keep your phone running smoothly. But what if disaster strikes and you need to restore a deleted iPhone text? Is it possible?  

The short answer is yes. While the world may feel like it’s about to end, the truth is that recovering a deleted text message is not impossible, nor is it as difficult as you might think. In fact, there are three ways to accomplish this task:


Restore with iTunes 

The easiest way to ensure you don’t have a brain aneurysm if you accidentally delete an iPhone text, or need to recover old messages, is with regular backups to iTunes. You can easily recover deleted SMS messages simply by plugging your iPhone in to a computer. 

Once you’re connected to iTunes, click on your phone icon in the upper left corner. Once selected, choose ‘Restore Backup,’ and all of the previously backed-up settings, apps, text messages and so on will replace the current data on your phone. This shouldn’t take more than a few minutes. 

It’s important to note, however, that this method can only replace data from the most recent backup. There’s no way to recover material you backed-up three ‘backups’ ago using the iTunes recovery method. 


Recover from iCloud 

Apple’s iCloud is a great option for retrieving lost/deleted text messages, provided that your service area is within a territory that backs up SMS messages automatically.  

First, log in to iCloud using your Apple ID and password. Look to see if ‘Text Messages” is available. If it isn’t, you’re not in a covered territory. If it is, you’re in luck.  

Next, search through the messages and find what you’re looking for. Using your iPhone, navigate to the settings menu and turn on iCloud. Also in the settings menu, turn off Text Messages. A pop-up will appear. Click ‘Keep on My iPhone.’ 

Now you can turn your Text Messages back on in the settings menu. Click ‘Merge,’ and in a few minutes, the messages you selected from the iCloud will appear in your phone. 


Third-Party Apps

Finally, if all else fails, there are a couple third-party apps that come highly recommended for recovering deleted iPhone data. Some apps cost money, which is less ideal than just recovering a backup from iTunes. But when doom is imminent, one must do whatever it takes. 

WonderSahre is an iPhone data recovery software the runs the gamut. This app works on several devices and recovers just about everything, from lost photos and videos to voicemails and text messages. Another highly recommended recovery system is Tenorshare, which works in all the same ways and offers a free trail. 


Hopefully, your world won’t come to a screeching halt because of deleted or lost text messages. The takeaway here is that deleting your text messages should be a normal part of your iPhone’s maintenance, but so should backing up the phone regularly so you can get data back if you need it. 



September 13, 2015

Is Social Media Advertising Effective?


Word of mouth sales have always been popular, but they’ve also been tough to track.  Businesses can find it difficult to determine exactly how well word of mouth is working, even when their customers are eagerly chatting on social media.  You want people to enthuse about your products to everyone they know.  How can you be sure that your efforts are making that happen?

How Do Social Media Leads (and Sales) Work?

A 2014 Gallup poll claiming that social media influences only about 5 percent of shoppers left thousands of retailers wondering if they should even bother with the social media world.  The answer is yes!  But, if you want to use it as part of your overall mobile marketing strategy, it’s important to know how social media drives sales.

Social media is social.  Users log in to their social media accounts to connect with friends, family, and co-workers – people they know and trust.  When it’s time to purchase a new item or find a qualified service provider, people turn to their own social networks for awareness, research, evaluation, and advice, as one Google study discovered.  Or they notice which of their friends have “liked” a product or company, and file that information away for later use.

In other words, if you’re trusting the click-through rate of your ads to accurately express your social media’s ROI, you’re missing most of the story.  

How to Maximize the Impact of Social Media for Your Business   

To leverage the power of social media advertising, think “awareness.”

Because potential customers are on social media networks to socialize and gather information, barging into their feeds with overt ads for your products or services can have unwanted effects.  It’s a bit like walking into a strangers’ dinner conversation and trying to sell a product.  You don’t know whether this group of people contains a single member of your target audience, and the diners are more likely to be annoyed than interested.

Instead, join potential customers at the awareness and information-gathering stage of their journey.  Here’s how:

  • Use referrals.  Encourage current customers to refer their friends to your company.  Referrals encourage new customers to associate your company with the positive feelings they already have for the referring friend.  They also strengthen your relationship with the existing customer.  A referral may be as simple as encouraging current followers to like and share your company’s content, or as complex as a formal referral and rewards program.
  • Encourage user-generated content.  An advertisement that is shared still looks like an advertisement.  To integrate your company into your target audience’s conversation, encourage customers to create reviews or other content.  When customers create content, they’re more likely to share it and to stand behind it.  They created it, and they want to be heard.
  • Stay top of mind.  A combination of traditional, targeted advertising, shared content on social media, and user-generated content maximizes your company’s ability to stay top of mind.  When the customer is ready to purchase, your name will be first in their thoughts – and they’ll be first through the door. 

August 31, 2015

Eight Ways Technology Has Improved Air Travel


Without a doubt, technology has streamlined everything in our lives from business to pleasure. Air travel is no exception: airlines are spending money to improve their customers’ experience. We’ve all heard about the advancements in in-flight entertainment, seats that convert into beds, and the all-important increase in leg room for the average passenger. But what about advancements for the tech-savvy traveler? Well, here we have compiled eight ways in which technology has improved air travel in recent memory.


1. Digital Check In. 

Nowadays about 9% of air travelers use digital tablets or smartphones to check in before boarding a flight, rather than checking in directly once they reach their terminal. Researchers from SITA, a multinational airline technology company, expect that figure to balloon to 24% in the next three years.


2. Social Media Seating. 

Imagine a flight where you already know a thing or two about your neighboring fliers! Launched in 2012 by KLM Airlines, the Meet & Seat program has garnered much acclaim from various participants. In essence, the Meet & Seat program to allows its fliers to select seatmates based on shared interests via Facebook or LinkedIn. 


3.Booking Flights Via Mobile.

Expedia recently reported that 48% of mobile users employ their devices for aspirational travel research. In addition, there are several apps available that cater to air traveling consumers. For example, Appi Holidays is a consumer travel app that allows a user to create their perfect holiday by providing them with a plethora of destination options and activities – ones that are either well-known or a little off the beaten path. 


4. Baggage-Related Technology.

Foremost, airlines have been offering automatic luggage drop-off machines more commonly. By 2018, 74% of airline companies are expected to offer the service (from 17% today). Also by 2018, it is likely that 70% of carriers will be able to give passengers regular updates on the location of their baggage, via their smartphones (up from only 10% today). 


5. In-Flight Entertainment Improvements. 

Several airlines have been experimenting with this. Virgin America offers a seat-to-seat chatting system, where fliers can message others onboard and order drinks, as well as watch movies or TV, listen to music, shop, play games, or look at Google Maps. Singapore Airlines offers a similar service, fit with a USB device to look at your own personal media. Finally, Emirates and Qatar Airways have exhaustive entertainment options, with over 1500 differing types/channels of entertainment each!


6. Social Media Impact on Air Travel. 

Facebook has changed the way people decide where to go on a vacation. 52% of users report that their prospective holiday destination ideas came from photos and status updates they witnessed in their Facebook feed. And since two-thirds of all air travelers have social media accounts, there has never been a better time for airlines to be active on social media channels.  


7. Airport Beacons. 

Many airports around the world have started to use beacon technology to improve customers’ experience. Using Bluetooth technology, travelers can use special apps to access maps of airports, as well as navigate their way to the check-in desk in their terminal.


8. In-Flight IPad Rentals. 

There are a few airlines that have begun to experiment with iPad rentals, among them OpenSkies, Qantas, Jetstar, Philippine Airlines, Hawaiian Airlines. While a few of these services are free for longer flights, the average fee is ten to fifteen dollars per rental.


We no longer live in the dark ages, where passengers are provided a tiny seat with very little legroom. With the amount of tech that has grown to be a part of our personal lives, we can expect to see a great deal more technology in the works for airlines – all for the benefit of the everyday passenger.

July 14, 2015

3 Ways to Increase Leads and Engagement with Text Messaging

Businesses always need to stay a step ahead of the competition, and coming up with new and creative ways to drive traffic to our sites is one way to increase your customer base and, therefore, sales. Right now there is no hotter market than mobile and text messaging.

Read on to learn about three of the most effective ways to drive more traffic and conversions to your business through the use of text messaging, while also integrating your SMS marketing with some of the most commonly used methods in marketing today.

Podcast Call to Action

Podcasting is growing at a massive rate, and millions of people are listening to various podcasts for the first time every single day. As podcasting audiences continue to grow, more entrepreneurs, marketers and businesses are discovering ways to connect and engage with these audiences.

An excellent way to include a commercial spot or call to action within a podcast is with text messaging. During a commercial break or at the end of a podcast episode, the host can say, "To learn more about XYZ, send a text to..." which you can then follow up with the number and your site URL.

Most people listen to podcasts through their mobile devices, so they'll already have their phones in their hands, making it easy to send a simple text in a moment's notice.

Keynotes and Conference Sessions

No matter how quickly the Internet continues to grow, there will always be live events, meetings and conferences throughout the world. At the end of most keynotes and sessions, the speaker will display a slide on the screen with their contact information, email or site address. While this is good in theory, 99% of people will forget to jot down this information before they leave the room.

A better alternative is for the speaker to spend a minute telling the audience to text a certain number with a specific message to get a free report or something else of value. By performing this call to action during a live session and giving everyone a minute to whip out their mobile devices and take action, the speaker will likely see a significant engagement response.

Now imagine how effective this can be when speaking to 500-1,000 individuals!

Webinar Notifications

As marketers continue to find exciting ways to deliver their messages and build new audiences, webinars have been on the upward trend. A webinar in a live event held online, usually with one or two presenters and hundreds of attendees viewing a slideshow or other type of presentation. The concept is simple, but getting people to attend the live event can be tricky.

When someone registers for a live webinar, the user usually provides their name and email address. An email is then sent an hour before the webinar to remind everyone to attend.

A better way to get more webinar attendees is by also asking for a mobile number so a text alert can be sent before your event takes place. Since text alerts and notifications are almost always instantly read, there is no better way to increase attendance to live webinars.

Text Messaging Isn't the Future, It's Now

Text messaging is all about engagement and getting users to take action. When implementing text messaging in your existing brand or business, be sure to provide value and a relevant call to action. There is simply no better way to see faster results than through a direct message to your consumers' mobile devices.

Zac Johnson is an entrepreneur with 20 years of experience and always looks ahead for latest ways to increase brand engagement and awareness. Learn more about Zac and his latest "How to Start a Blog" project at

June 24, 2015

Lightning Fast Feedback: How SMS Polls Can Benefit Your Business

To grow as a business, you need to recognize and respond to the needs and wants of your customer base. Your employees are not expected to be mind readers, which is why market research is such a valuable commodity. There are many different channels in which you can conduct a survey or user poll with your customers, including email, online, traditional mail, mobile apps, and text messages.

Surveys are an important component of market research.

More and more companies and organizations are turning to mass SMS for a better way to collect customer feedback, in addition to reaping the benefits of its marketing applications. Between its ease of application and higher response rates, there are many reasons to turn to mass SMS polls to find ways to improve your business, whether you are looking for ideas on new products or feedback on your performance.

Simple Set Up

One benefit of text message polls is that they have a simple set up, with no difficult coding required and the ability to create a message and send it to your customers in a matter of minutes. You only have to set up a few different keywords for each poll response. Then, you can compare the number of responders to each keyword to see which one is the most popular. Additionally, if you already have an online survey developed, you can simply text the link to your customers. It may be simple to set up, but it is also a flexible medium that allows you to develop a variety of polls and surveys to match your company's needs.

Immediate Feedback

Not only can you send out your poll or survey quickly, but you also benefit from immediate feedback with text messages. Text messages have a 98 percent open rate, and 90 percent are read within 3 minutes. Because people read texts so quickly, it also improves the speed at which they respond to your poll. A pilot study of the efficacy of text message surveys in low-income populations by BMC Public Health found that most people who responded to the survey did so within a short period of receipt. This quick response ensures you will get the data you need quickly.

No need to wait for SMS survey responses.

More Responses

More people choose to respond to polls and surveys with mass SMS than other channels. Because people prefer surveys through text over other mediums, they are more likely to not just respond but also answer more of the questions. The same BMC Public Health study found that people responded to 72 percent of multiple choice questions and 76 percent of Likert-like scale questions when using text messages.

Higher Quality Information

Not only will you get more responses when you use your mass SMS system for polls and surveys, but you also will get higher quality feedback and information. In another study done in collaboration between the University of Michigan Ann Arbor and New School University, researchers found that when interview-type surveys were done via SMS, the answers were of higher quality than when done through a voice interview, even if it was an automated system and not a real person.

Most likely, this is due to people feeling more comfortable with answering questions via text than verbally responding. Additionally, they can answer the questions in their own time, putting more thought and effort into it. With higher quality responses, you will have better information off of which to work when developing new policies, programs, products, or other changes to your business.

Easy to Use Analytics

Mass text messaging services also offer easy to read analytic data, which makes it easy for you to analyze the responses and act upon the data. Another benefit is real-time access to data, instead of having to wait for responses to come in and compile the information as you would with a paper survey. This allows you to start taking action immediately, if you feel it is necessary based upon the results.

If you are looking for an easy way to engage with your customers and find out their feelings about some aspect of your company, whether it is your customer support capabilities or a new product or service, the fastest, easiest, and most reliable way to do it is to conduct mass SMS polls. You can rely on the findings because you will have a larger response rate and better information.

Learn more about how texting can help your business in this informative Club Texting blog post.

June 18, 2015

5 Steps for Achieving Success with Your First Text Marketing Campaign

Over the past few years, mobile technology has seen exponential growth. Since 2013, spending on mobile marketing has grown 100 percent, according to Mobile Marketing Watch. Although many businesses have already jumped on board, there are still some companies missing out on this lucrative opportunity. Luckily, it is never too late to join the trend and reap the many benefits of text message marketing for your business. You simply have to follow five simple steps to achieve success.

Plan Your Strategy

Before you put the steps into motion to begin your text marketing campaign, take some time to plan your strategy. You should recognize what your goals are, such as building membership, attracting customers, driving sales, or some other business goal. This will allow you create a comprehensive plan of action in order to meet your goals.

Don't forget about the important planning stage when you start your first campaign.

You should also determine whether or not you plan to use text messages as a standalone tool or to complement your other marketing efforts, such as social media and email campaigns.

Choose the Right Mobile Communications Firm

Once you have an idea of your goals and process, you should shop around for the right mobile communications firm. The cost is not the only consideration you should make as you're deciding on a partner for your business. Different firms offer different features, including sharing or unique short codes, text to email options, and more. It's important to find a company whose products and services match your needs.

Build a Mobile Subscriber List

According to the FCC guidelines, anyone to whom you send a marketing text must have given written permission to your business. This means it is essential that you first build your mobile subscriber list before you start to distribute text messages.

Make sure to get permission before starting.

Even if you have permission to send email or have their number from another campaign, you still cannot use their number unless they have opted into the campaign. You also need to provide easy access to the terms and conditions and an easy-to-use opt out.

Create a Compelling Offer for Customers

The best way to build your subscription list is to share a compelling offer with customers as an incentive for joining your mobile program. For example, you could have a call to action in an advertisement that offers 20 percent off for texting a keyword to your short code or number.

When creating your offer, make sure it will be lucrative to customers.

Creating compelling offers does not end once you have started your campaign. You will need to continue to share special deals and other valuable messages, such as tips and reminders, to make the most of your text marketing efforts and engage with your customers over time.

Keep Your Messages Simple and Clear

When you create your text messages, it's important to stay within the 160 character limit. You also want to be sure that your message comes across without any confusion. Therefore, you should never use any abbreviations or text speak, even though it helps you say more in fewer characters. Not everyone understands these terms, and you run the risk of confusing your mobile subscribers.

You can start a successful mobile marketing effort in no time. Proper planning can help ensure that you create the right foundation for an effective text messaging campaign. If you are ready to take the first step, try Club Texting for free.

May 18, 2015

3 Ways Text Marketing Can Benefit Your Radio Station

Text marketing gives radio stations a much better way to stay connected with their audiences.

It happens all the time - a radio station listener calls in to win concert tickets for a sold-out show but gets nothing but a busy signal, over and over. At some point, the listener may become frustrated and give up trying.

That's not exactly how you would want your listeners to feel, is it?

Thankfully, there's a way to open up the floodgates of communication between radio station DJs and listeners, and boost the overall number of listeners all at the same time!

It's called text marketing, and it's helping radio stations all over the country improve their listeners' call-in experiences, and help to increase the number of people tuning in. More listeners means increased advertising revenue for radio stations. If your radio station isn't already tapping into this communication goldmine, here are just a few reasons why you should.

1. Make it Easy For Listeners and DJs to Communicate With Each Other

Whether your listeners want to call in to request a specific song or answer a trivia question to win a prize, opening the lines of communication via text message makes it a lot easier for listeners to be heard. Imagine how many more participants your station would have by incorporating a text feature, rather than relying on a phone-in option alone for listeners to get in touch.

The easier it is for listeners to get through to DJs, the more interaction there will be with your radio station. This will help your business grow more quickly. What radio station team wouldn't want to boost engagement with listeners? Mobile marketing gives listeners a much better and easier way to communicate with your radio station anytime, anywhere. It's a win-win for your customers and your business.

2. Get More Ears on Your Station

Adding an element of mobile communication to your radio station can help generate serious ratings. Not only does text marketing get your name out there, it also helps to encourage and foster engaged listenership through all the offers and promotions you send out via text.

Use text marketing to give your radio station a boost.

For instance, if your station is holding a contest, you could include in your response something along the lines of, "Tune in during tomorrow's morning show to see if you're a winner!" A short message like this will entice your text recipients to listen to your station. It gives them a gentle little nudge to tune in, keeping listenership - and ratings - up.

3. Every Listener Who Texts Opts-In to Your Station's Mobile Program

Using text messages can give you that extra edge that can boost the number of listener opt-ins and grow your customer database. No matter what the reason for listeners texting in, your database automatically grows.

These are the most valuable listeners: those who have opted-in to your radio station database. These are the people who you can directly market to through a broadcast text message in the future. As your database of subscribers continues to grow, you can develop new streams of marketing revenue by sending text-based ads and promotions to the subscribers on your list.

Tap Into the Benefits of Text Message Marketing With Club Texting

Staying constantly connected with your listeners is a benefit that cannot be measured. That's what a radio station is all about. By improving the lines of communication between your station and your listeners, your business can hit the high notes.

At Club Texting, we can show you how your radio station can benefit from text message marketing. The options on how you choose to use text messaging to boost business are seemingly endless, and really are only limited by your imagination and creativity.

Run a contest so listeners can text a short code for a chance to win a prize, send bulk texts offering free entry to events, give away tickets to contests, send traffic updates, or allow listeners to vote for the next song to be played. There are so many approaches you can take to really make text marketing work for you, and at Club Texting, we can help support these efforts.

Text message marketing with Club Texting is simple, affordable, and extremely effective. Try Club Texting for free today!