Return To Index

Our Feed

Textually

114 posts categorized "Mobile Tech"

March 19, 2015

6 Words to Help You Works SMS Text Marketing Magic


Certain words can help you create magic with your next text message marketing effort.

Want to add some magic to your next SMS text marketing campaign? There are some key words and phrases which can help you improve your response rates for your text marketing efforts. You can maximize your campaign's effectiveness by using phrases that convey urgency and exclusivity, making customers feel valued and important, and offering compelling incentives to your mobile audience. Here are six words and phrases that can help you add some magic to your next text message marketing campaign.

Limited Time

Chances are you've been intrigued by a limited time offer as a consumer. Many people simply cannot help being attracted to these special deals. Developing an SMS text marketing campaign which offers limited time deal for your customers helps create a sense of urgency, which will effectively pique their interest and increase the likelihood that your mobile subscribers will redeem your offer. A good example of a well-crafted limited time offer is a message similar to the following: 'Receive 20 percent off your total purchase for the next 48-hours only. Offer expires Saturday at midnight.' If your audience knows that your special discount or offer is only available for a short window, they'll be more likely to take advantage of the deal.

VIP Offer

It goes without saying that every customer wants to feel valued. Think about your own experiences as a customer, and how you've interacted with your favorite businesses in the past. Chances are the most memorable interactions have been moments where your favorite retailers or restaurants have made you feel important. If you want to up the ante for your audience, consider creating an SMS text marketing campaign that uses exclusivity to attract their attention. VIP offers and exclusive deals for mobile subscribers can make your customers feel like they are getting something special which isn't available to the general public. This can help you improve your conversion rates.

Free Gift

Who doesn't love getting something for free? Whether you are a retailer offering a free gift with purchase, or a restaurant owner offering a free appetizer or drink with a meal, using the word 'free' in your SMS text marketing campaign can help you attract a wealth of positive attention from your audience. This simple word is a powerful incentive for many customers. If you are interested in making the most of your next text marketing effort, consider offering your target audience a free gift that's available for a limited time only. They will feel compelled to take advantage of such a great deal!


Customers love to feel as though you value their business.

Every business owner wants to create magic with their marketing campaigns. A magical, compelling marketing campaign means more sales. Consider including the words 'limited time', 'VIP offer', or 'free gift' in your next SMS text marketing effort. These simple phrases are powerful and effective, and will help you improve your redemption rates on upcoming campaigns. If you are interested in exploring how text message marketing can benefit your business,try Club Texting for free today. Your mobile customers are waiting to hear from you.

February 12, 2015

3 Reasons SMS is so Important in Schools


Mass SMS can help you share important messages with your students quickly.

Does your school have a no text messaging allowed rule in place? It may be time to reconsider! Mass SMS is an effective marketing tool for businesses, but it's also a practical method of communication that can be used in other contexts. In recent years, many schools have been using mass texting to share important announcements with teachers, students, staff members, and parents. If you are an education administrator that's been considering mass SMS as a communications tool for your school, here are three reasons why it is so important.

Mass SMS is Effective

Smartphones are popular with teenagers as well as adults, and texting has become a prevalent means of communication in recent years. This has two important implications for you as a school administrator. The first is that parents, teachers, staff, and students are likely to own or have access to a mobile phone. The second is that they are probably using it to send and receive text messages regularly. This means that if you are interested in reaching a specific audience, mass SMS is an effective channel for getting your message across. Imagine being able to share an important message with everyone connected to your school in a matter of seconds. Mass SMS is a simple, effective, and inexpensive communication tool.

It Can Be Used In Many Ways

Are you interested in opening up the lines of communication among staff members at your school? Or perhaps you are hoping to use mass SMS to share important announcements with parents of your students? No matter what your communications goals are for the school year, mass SMS can help you achieve them. If you'd like to use texting as a tool to create more collaborative working relationships among your teachers, you can do it. If parent/teacher conferences have been poorly attended in the past, a well-crafted mass SMS campaign can help you increase parent participation. Mass SMS can also be used to connect with your students and share important school announcements.

It's Useful in Emergency Situations

While it isn't something any school administrator wants to think about, emergency situations have occurred at schools around the country. We often hear media reports of terrible situations like bomb threats and school shootings. In the event that a potentially life threatening situation occurred at your school, do you have an effective means of notifying people in order to protect them from harm? Mass SMS can provide an effective vehicle for notifying your students, staff members, and parents about potentially harmful situations quickly. In this way, this unique communication tool can actually be a life saver.


Consider using mass SMS as a communications tool for your teachers.

Mass SMS isn't just a business marketing tool. It's a practical way of sharing important messages with large audiences. Mass SMS can be used to transmit school-wide announcements with parents, alert students of potential emergencies and threats, and improve communication and collaboration among staff members. If you are interested in exploring mass SMS for your school, try ClubTexting for free today.

February 05, 2015

Will Apps Give Way to More Text Marketing


Entertainment apps are among the most popular downloads among consumers.

It's no secret that the mobile app market has exploded in recent years. In 2013, Apple announced that there were over a million applications available for download in iTunes. Many of these apps are paid apps and the market is expected to tip the scales at $77 billion by 2017. That's a lot of downloads.

Though many businesses have been developing branded mobile apps in recent years, data suggests that most consumers aren't particularly interested in downloading enterprise applications. The bulk of downloads are for entertainment. This piece of data has important implications for businesses interested in reaching new customers through mobile. Instead of relying solely on a branded application for potential customers to download, a better strategy may be to focus on an integrated approach or scrap the app idea altogether. Here's why many businesses are choosing text marketing after experimenting with mobile apps.

Entertainment Apps Reign Supreme
Recent data suggests that the most popular mobile apps are games. Nearly 22 percent of overall app downloads last year fell under this particular category. Business related mobile apps represented just 9.9 percent of total downloads. While mobile owners are using their devices to engage with businesses, they aren't necessarily doing it through branded mobile apps. Channels like social media and text messaging are popular among consumers interested in connecting with their favorite brands.

Personalized Marketing via Text

One of the reasons why many companies prefer to use text message marketing to reach their audience is because of the personalization factor. Instead of giving users a standard experience such as what they'd get from a mobile app, businesses can craft a text marketing campaign that allows users to opt-in for specific information. Companies have the option of customizing campaigns via geographic location, or tapping into data about subscribers' previous purchases to deliver highly relevant and customized offers. Businesses are realizing that in order to get their message heard above the noise, they need to focus on personalization with their mobile marketing efforts.

Text Messaging Costs Less

Developing a mobile application can be costly for businesses, and the return on the investment may not be worth the money the app costs to create. Many companies are choosing to use text marketing instead of app development because it costs less overall. Text messages are also a reliable means of reaching a large, global audience, whether you're interested in connecting with current clients, potential customers, or your employees.


There are over a million apps available for download today.

In 2015, text messaging as a means of communication will continue to grow in popularity. Companies looking for the best return on their marketing efforts should consider adding text marketing to their advertising toolkit. Campaigns can be personalized easily and texting is an inexpensive and reliable way to reach potential customers. If you are interested in exploring how you can use mobile for your business, shift your focus away from mobile apps and towards text marketing. It's a tried and true approach that works. Get started with your own campaign and try ClubTexting for free today.

January 03, 2015

Latin America’s SMS Employment Boom

Depositphotos_58394991_xs
 

Recruitment marketplace Emprego Ligado has been helping Brazilians find employment by the million, all thanks to the explosion in cellphone usage across Latin America. Backed since 2012 by a number of high profile investors, the firm has just won Series A funding from a new rash of venture capitalists. The funding - to the tune of $7 million - will be used for continental expansion. 

If Brazil is anything to go by, Emprego Ligado’s expansion across the region will prove fruitful. Founder Jacob Rosnbloom claims to have created more than 2 million interview opportunities for blue-collar workers during 2014; 18% of them were offered a job the first day they signed up. Even more crucially in a country where long commutes are commonplace, he has helped jobseekers find work closer to home (within an average of two and a half miles, according to Rosenbloom). The proximity of worker to workplace is helping companies and employees cut thousands in costs. 

The international expansion of Emprego Ligado is not indicative of a major shift in the company’s model, which asks users to upload resumes and filter job opportunities via text message. The process takes just a few minutes. By opening the recruitment process to citizens for whom the only connectivity tech they possess is a feature phone, Emprego Ligado has increased potential job matches ten fold. 

Rosenbloom is almost as passionate about his role in reducing commute times as he is helping people find jobs in the first place. “People will spend over 3 hours a day in traffic to get to the downtown area for work,” says Rosenbloom. His idea was to enable people to find work closer to home so they can “spend more time with their families, be more productive at work and stay longer in their jobs.”

By turning text messaging into a recruitment tool, Emprego Ligado has contributed to Latin America’s employment boom. In Brazil - where only 7.5% of the population has a data plan - such growth wouldn’t be possible without SMS. Millions of nationals have found gainful employment using the platform, and as they expand across Latin America, millions more hope to do the same.

December 24, 2014

How Auto Dealers Can Use Text Message Marketing


Text message marketing is a great way to reach potential car buyers. Photo Credit: Ian Sand

A recent study sheds new light on the most effective marketing channels for auto dealers interested in reaching more customers. For years, digital marketers have been buzzing about social media. Auto dealerships have been using sites like Facebook and Twitter in an attempt to reach potential buyers. But as it turns out, only 1 percent of consumers are influenced by social media when it comes to their vehicle purchases. This figure is slightly higher among Millennials, with 5 percent reporting that major social networks played a role in the car buying process. If you are an auto dealer that's interested in connecting with consumers, recent data suggests that mobile might be the way to go. Here are three ways you can use text message marketing to reach your customers.

Be Conversational with Your Text Message Marketing

One of the most important things to remember when it comes to text message marketing is that texting should be viewed as a conversation, rather than just an advertising medium. For example, if you are interested in reaching new customers, you may consider working with a mobile developer to create a texting campaign that asks a question. Depending on what types of deals you're offering, the following could work well, "We're offering a special discount on the 2015 Hyundai Elantra. Are you interested in learning more? Text YES to 123-456-7890 for additional information." Avoiding marketing speak and approaching text message marketing as a conversation can help you increase customer interest.

Set up Service Reminders for Existing Customers

Text message marketing can also be used as a handy tool for customers that have purchased vehicles from you previously. Some auto dealers are using mobile to send maintenance reminders to existing customers. For example, if a customer's vehicle is due for an oil change or tire rotation, they'll receive a text that asks if they're interested in scheduling an appointment. This approach to text message marketing works well because it adds value for your audience. It can also help you attract new business to your service department. It's a win-win for both your customers and your dealership.

Use Texts as a Tool to Disseminate Important Information

Another way auto dealers can create value for the customer with text message marketing is by disseminating important information via mobile. Customers might subscribe to your list to receive vehicle recall notices, helpful tips for driving in inclement weather, and updates about any special offers at your dealership. Again, this is an effective approach because you're providing your audience with valuable information. If you're interested in connecting with customers who've purchased cars from your dealership in the past, this text message marketing strategy can help you accomplish your goal.


Auto dealers have changed their approach to marketing as technology has advanced. Photo credit: Kevin White

There are a number of ways you can use text message marketing to reach car buyers. Whether you're interested in exploring mobile to pique the interest of new customers or making connections with previous buyers, a well-crafted text message campaign can help you reach your audience. What are you waiting for? Try ClubTexting for free and start connecting with your target customers today!

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 19, 2014

Customer Loyalty and the Art of Text Marketing


Text message marketing is an effective way to improve customer loyalty. Photo credit: Bantam10

Effective text message marketing is both an art and a science. It's all about grabbing the attention of potential customers with engaging, well-timed messages. If done well, text marketing can help you connect with a broader audience and build brand loyalty over time. One of the most effective approaches to text message marketing is communicating with repeat customers to keep them coming back to your business over time. If you are interested in using text messaging as a tool to improve customer loyalty, here's what you need to know.

Text Message Loyalty Programs Add Value

According to recent data, 90% of customers who participated in a mobile loyalty program felt that it was valuable, and two-thirds of those involved purchased something as a direct result of a text promotion they received. The bottom line is that well-crafted mobile loyalty programs truly add value for customers. They can also help drive sales for your business. If you are thinking about using text message marketing to engage with repeat customers, it's a win-win from both a customer and business perspective.

Messages Can Easily be Personalized

One of the emerging trends in mobile marketing is personalization. The idea is that potential customers will be more likely to take direct action if a marketing communication is highly relevant to them. Differently businesses choose to customize campaigns in different ways. Some may rely on location data to deliver messages that are geographically relevant, others might focus on timing.

A key benefit of a mobile loyalty program is that text message marketing communications can be personalized fairly easily based on key metrics like location and purchase history. Many businesses choose to customize their text communications using data about past purchases. For example, if a customer comes into your restaurant frequently and orders the same appetizer, you might consider sending them a text that offers a free app with their next meal purchase. Tailoring your text message marketing campaigns to your audience can help increase their effectiveness, and keep your customers coming back for more.


Text marketing programs are valuable for businesses and customers. Photo credit: Cubmundo

Spread the Word About Your Text Message Marketing Program

If you are interested using text message marketing to transmit relevant offers to repeat customers, it's important to spread the word about your program. Advertise your text message marketing initiative prominently via popular social networking sites, on your website, and in-store. Raising awareness about your program will increase customer sign-ups. Alternatively, you can also choose to reach your customers via mass text to encourage them to enroll in your loyalty program.

Text message marketing can serve multiple purposes for your business. Not only can you use texting as a tool to reach a new audience, you can also use it to cultivate connections with your existing customers. Many businesses are building customer loyalty and driving sales with well-crafted text messages directed at repeat customers. If you're interested in exploring text message marketing for your business, there's no better time than now to get started. Try ClubTexting for free today - you won't be disappointed!

Author Bio: Jess Shepard is a writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 12, 2014

Three Ways Banks Can Use Texting Services


Banks are using mobile and text messaging more frequently to reach new customers.

Business owners are always looking for ways to make their customers' lives easier. Exceptional service is what keeps companies in business. In recent years, banks and credit unions have been exploring digital channels to share important information with their customers, reach a broader audience, and make banking even more convenient. If you're in the financial services industry and you've been thinking about how you can use mobile to enhance your customer service, there are a number of approaches you can take. Here are three ways banks can use texting services to connect with their customers.

Sharing Time-Sensitive Notifications

The financial industry moves fast, and sometimes customers have trouble keeping up. Text message notifications can serve as a useful tool for banking customers who are interested in receiving up-to-the-minute information about their account. Banks can partner with texting services to convey important pieces of data to their customers. For example, if there are any suspicious transactions on an account, texts can be used to notify account holders quickly. Instant notification can be also be used as a money management tool. Account holders could opt-in to receive notifications about low account balances, overdraft transfers, or information about upcoming credit card payments.

Making Banking More Convenient

As texting has become more prevalent over the past decade, more banks and credit unions have been using it as a tool to make banking more convenient for their customers. Banks pair up with communications providers to create an intuitive system that makes sense for users. Account holders who sign up for text message banking can text codes to a designated phone number in order to take specific actions. For example, a text banking service might allow customers to check their balances, review recent account activity, schedule credit card payments, search through transactions, and find ATM locations nearby. Many accountholders prefer the convenience of text banking because it enables them to easily manage their personal finances while on the go.

Marketing Products and Services

Whether you're interested in reaching new customers or sharing information about products and services with your existing audience, text message marketing can help you accomplish your goals. Consider working with a communications provider to develop a location-based text marketing effort to connect with potential customers. For example, you may want to use geo-location technology to target mobile users at nearby ATM locations with well-crafted messages. Including information about why your products and services would be valuable to them will increase opt-in rates for your campaign. Maybe your bank offers free checking, an industry-leading rate on savings accounts, or exclusive benefits for new members. Conveying the benefits of banking with you via text message marketing will help convert potential customers into loyal ones.


Many mobile users enjoy the convenience of interacting with their bank while on the go.

If you're in the financial services industry and you've been thinking of exploring mobile to reach a broader audience and improve your customer service, a texting service can help you accomplish your goals. Texting can be used to share time-sensitive alerts, make banking more convenient, and convey information about relevant products or services to customers. What are you waiting for? Try ClubTexting for free, and start reaching a broader audience today.

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 02, 2014

Why Your Text Messages Need a Call to Action


An effective call to action can help make your text marketing campaign a success.

Open rates for text message marketing campaigns hovered around 98 percent in 2014. If your company hasn't starting using text marketing to connect with customers, you could be missing out on an important opportunity. Here are a few tips for businesses that are interested in getting started with text message marketing and here's why having an effective call to action is a critical step towards campaign success.

Crafting a successful campaign starts with an opt-in
The first step towards crafting a successful text message marketing effort is getting potential subscribers to opt-in to receive communications from your business. Businesses need to provide customers with an opt-in option in accordance with anti-spam regulations. The most common question among companies that are just getting started with text marketing is: how do I get my customers to opt in? There are a few different approaches you can take.

Crafting effective calls to action
Whether you're new to text marketing and you want to grow your subscriber list or you're a veteran text marketer that's simply interested in increasing customer opt-ins, an enticing call to action is the key to success. As you're thinking about your call to action, it's important to remember that consumers are inundated with marketing messages via email, mail, and the Internet. In order to get potential subscribers to opt-in for text communications, the language you use in your call to action needs to be irresistible and convey value. Here are some examples of effective calls to action that you can use as inspiration.


Potential subscribers are more likely to opt-in if your call to action is compelling.

Good CTAs create a sense of urgency
A limited-time opt-in offer creates a sense of urgency. Setting a designated amount of time for a deal can increase the likelihood that potential subscribers will opt-in to receive communications from your company. For example, a business might use the following limited-time call to action in order to increase their subscription rates.

 

  • Text "okay" to 123-456-7890 within the next 24 hours to receive a special deal.
  • Text "yes" to 123-456-7890 by midnight to receive an instant 30% discount.



Effective CTAs offer unique benefits to customers
The best calls to action offer unique benefits like discounts, coupons, or free products and services for customers who opt-in. After all, it's incredibly difficult to resist a good deal! Examples of calls to action that offer special benefits for customers include the following.

 

  • Send a text to 123-456-7890 to receive a 15% off discount for preferred customers.
  • Text "yes" to 123-456-7890 for your exclusive Black Friday discount.



Keep calls to action clear and concise
You have limited time to make a connection with a potential subscriber. To increase your opt-in rates, it's important to keep your calls to action concise. Providing simple instructions and illustrating benefits clearly can help improve your business campaigns.

Text marketing is an effective way to reach new customers. If you're thinking about adding text messages to your business marketing toolkit, there are a few important things to remember. First, your goal is to get customers to opt-in. To do this, you need to create compelling calls to action that entice customers to participate in your campaign. Creating urgency and providing benefits can help increase your opt-in rates. To learn more about why text marketing is so effective, see this blog post from ClubTexting.com.

Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

November 23, 2014

3 Lessons Learned From Starbucks' SMS Marketing

Starbucks is one of the most popular brands in the United States, but did you know that they're also an innovator when it comes to SMS marketing? Starbucks was one of the first companies to fully embrace mobile applications, and they continued their mobile focus by launching several successful SMS marketing campaigns.

Here are three lessons that you can learn from the success of Starbucks:

SMS Helps Increase Brand Loyalty

Major companies are investing in mobile marketing efforts, such as SMS, to help boost their brand loyalty. By closely tying in SMS marketing to mobile apps, loyalty memberships and exclusive perks, customers will have more reasons to choose your brand and return repeatedly.

After Starbucks SMS marketing push, they found that their mobile sales had increased a whopping 75% over last year. In addition, they found that twice as many customers were using their mobile app for payments (ten million people total). Because of the SMS campaign, these customers are now more fully integrated with Starbucks, and much more likely to continue returning to them.


SMS marketing campaigns sometimes feel like they're printing money!

It Helps You Stay Relevant

One of the most difficult challenges marketers face is staying relevant in an increasingly agile world. Marketing campaigns can be outdated before they go live, but SMS marketing is instant. Starbucks was able to take advantage of this by launching an extremely successful campaign for iced coffee drinks throughout the summer. They offered coupon codes, happy hours, and random deals throughout the summer. They added to the campaign by adding humorous, surprising touches, like a picture of a cat in outer space.

Starbucks has also had great success with their 12 Days of Christmas promotion where they offered a different gift for sale each week. Some of the most popular items they offered included refillable coffee mugs that could be used throughout the next month of January. By offering deals to drive the Starbucks brand for Christmas gifts, they were also able to incentivize the recipients of the gifts to return often the next month- turning them into customers, as well!

SMS Marketing Works Hand-In-Hand With Social Media

One of the reasons that Starbucks' SMS campaigns are successful is their terrific integration with social media. Starbucks uses their online presence to drive traffic to SMS, and vice-versa. This provides a great opportunity to grow your social media presence while also focusing on customer loyalty and sales!

This is how Starbucks was able to leverage their social media presence:

 

    • Offering incentives. Many of the opt-in forms posted by Starbucks promised gifts, coupons, or other promotions. Incentives have been proven to drive email subscriptions, so it isn't surprising that it would help boost SMS subscriptions, too.

 

    • Using media to stand out. Starbucks was able to grab attention by posting Facebook pictures of frappuncinos with faces in them, and tweeting pictures of dogs with coffee on a beach. The pictures were relevant, humorous, and demanded attention.

 

    • Drove awareness. Throughout their summer campaign, Starbucks continued to send out social media messages, which continued to get shared, favorited, and commented on. Their tight, relevant marketing message reached enough people to have a significant effect on mobile sales and app signups.

 




Social media is an SMS marketer's greatest ally!

Do you think you have what it takes to match Starbucks success? Give it a try for free by taking advantage of our free trial here!

November 20, 2014

5 Effective Tips for Marketing with Coupons

Americans have come to expect coupons. It's part of the shopping experience. But even if you have a global reach, everyone appreciates a good deal. The problem most marketers have is using coupons without devaluing the brand. Can it be done? Yes! Use these five tips to bring in business with coupons.


Coupons are a marketer's best friend.

1. Offer Coupons to Make Your Customers Feel Good

Who doesn't enjoy getting a good deal? Coupons evoke positive feelings in shoppers, and happy customers are likely to buy more and come back for repeat visits. Simply put, using coupons helps shoppers feel good about their purchases.

2. Encourage Shoppers to Try New Products or Services at Lower Prices

People work hard for their money, and they're hesitant to spend it on products or services that they've never tried before. But offering a discount can encourage people to try your product or service when they would have never done so at the regular price.

3. Build Your Customer List Using Coupons

If you want loyal customers, you have to build up your preferred customers lists. One of the best ways to encourage shoppers to sign up for future promotions is to offer a high-value coupon for their next shopping visit. For example, some stores offer coupons for 50% off a regularly priced item or $5 off $25 or more for the customer's next visit after list signup.

4. Target Former and Existing Customers with Enticing Discounts

Some customers drift away over time. They may be shopping with your competitors, or perhaps they don't feel they have a need for your product or service right now. A coupon can attract existing customers who need a reminder or nudge and can even bring back old customers if the price is right. Continue to offer rewards to encourage customer loyalty.

5. Help Customers Save Time by Offering Mobile Coupons

A coupon's value is based not only on its face value, but also in how much time it takes to find the coupon (and in the case of traditional coupons, clip and organize them). Help your customers save time by offering a mobile coupon instead of a paper one. Not only are mobile coupons more convenient, they're 10 times more likely to be redeemed than traditional coupons. They're also easier to keep up with because mobile phone users have their phones with them an average of 22 hours a day.


Get coupons to your customers quickly via SMS messages.

Last year, more than 66 million digital coupons were redeemed. Isn't it time you started using coupons in your marketing? We can get the word out fast with our mass texting service.