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106 posts categorized "Mobile Tech"

November 23, 2014

3 Lessons Learned From Starbucks' SMS Marketing

Starbucks is one of the most popular brands in the United States, but did you know that they're also an innovator when it comes to SMS marketing? Starbucks was one of the first companies to fully embrace mobile applications, and they continued their mobile focus by launching several successful SMS marketing campaigns.

Here are three lessons that you can learn from the success of Starbucks:

SMS Helps Increase Brand Loyalty

Major companies are investing in mobile marketing efforts, such as SMS, to help boost their brand loyalty. By closely tying in SMS marketing to mobile apps, loyalty memberships and exclusive perks, customers will have more reasons to choose your brand and return repeatedly.

After Starbucks SMS marketing push, they found that their mobile sales had increased a whopping 75% over last year. In addition, they found that twice as many customers were using their mobile app for payments (ten million people total). Because of the SMS campaign, these customers are now more fully integrated with Starbucks, and much more likely to continue returning to them.


SMS marketing campaigns sometimes feel like they're printing money!

It Helps You Stay Relevant

One of the most difficult challenges marketers face is staying relevant in an increasingly agile world. Marketing campaigns can be outdated before they go live, but SMS marketing is instant. Starbucks was able to take advantage of this by launching an extremely successful campaign for iced coffee drinks throughout the summer. They offered coupon codes, happy hours, and random deals throughout the summer. They added to the campaign by adding humorous, surprising touches, like a picture of a cat in outer space.

Starbucks has also had great success with their 12 Days of Christmas promotion where they offered a different gift for sale each week. Some of the most popular items they offered included refillable coffee mugs that could be used throughout the next month of January. By offering deals to drive the Starbucks brand for Christmas gifts, they were also able to incentivize the recipients of the gifts to return often the next month- turning them into customers, as well!

SMS Marketing Works Hand-In-Hand With Social Media

One of the reasons that Starbucks' SMS campaigns are successful is their terrific integration with social media. Starbucks uses their online presence to drive traffic to SMS, and vice-versa. This provides a great opportunity to grow your social media presence while also focusing on customer loyalty and sales!

This is how Starbucks was able to leverage their social media presence:

 

    • Offering incentives. Many of the opt-in forms posted by Starbucks promised gifts, coupons, or other promotions. Incentives have been proven to drive email subscriptions, so it isn't surprising that it would help boost SMS subscriptions, too.

 

    • Using media to stand out. Starbucks was able to grab attention by posting Facebook pictures of frappuncinos with faces in them, and tweeting pictures of dogs with coffee on a beach. The pictures were relevant, humorous, and demanded attention.

 

    • Drove awareness. Throughout their summer campaign, Starbucks continued to send out social media messages, which continued to get shared, favorited, and commented on. Their tight, relevant marketing message reached enough people to have a significant effect on mobile sales and app signups.

 




Social media is an SMS marketer's greatest ally!

Do you think you have what it takes to match Starbucks success? Give it a try for free by taking advantage of our free trial here!

November 20, 2014

5 Effective Tips for Marketing with Coupons

Americans have come to expect coupons. It's part of the shopping experience. But even if you have a global reach, everyone appreciates a good deal. The problem most marketers have is using coupons without devaluing the brand. Can it be done? Yes! Use these five tips to bring in business with coupons.


Coupons are a marketer's best friend.

1. Offer Coupons to Make Your Customers Feel Good

Who doesn't enjoy getting a good deal? Coupons evoke positive feelings in shoppers, and happy customers are likely to buy more and come back for repeat visits. Simply put, using coupons helps shoppers feel good about their purchases.

2. Encourage Shoppers to Try New Products or Services at Lower Prices

People work hard for their money, and they're hesitant to spend it on products or services that they've never tried before. But offering a discount can encourage people to try your product or service when they would have never done so at the regular price.

3. Build Your Customer List Using Coupons

If you want loyal customers, you have to build up your preferred customers lists. One of the best ways to encourage shoppers to sign up for future promotions is to offer a high-value coupon for their next shopping visit. For example, some stores offer coupons for 50% off a regularly priced item or $5 off $25 or more for the customer's next visit after list signup.

4. Target Former and Existing Customers with Enticing Discounts

Some customers drift away over time. They may be shopping with your competitors, or perhaps they don't feel they have a need for your product or service right now. A coupon can attract existing customers who need a reminder or nudge and can even bring back old customers if the price is right. Continue to offer rewards to encourage customer loyalty.

5. Help Customers Save Time by Offering Mobile Coupons

A coupon's value is based not only on its face value, but also in how much time it takes to find the coupon (and in the case of traditional coupons, clip and organize them). Help your customers save time by offering a mobile coupon instead of a paper one. Not only are mobile coupons more convenient, they're 10 times more likely to be redeemed than traditional coupons. They're also easier to keep up with because mobile phone users have their phones with them an average of 22 hours a day.


Get coupons to your customers quickly via SMS messages.

Last year, more than 66 million digital coupons were redeemed. Isn't it time you started using coupons in your marketing? We can get the word out fast with our mass texting service.

November 15, 2014

4 Times Mass Text Messaging Beats Email

While some companies choose to utilize email as a means of communicating with potential and current customers, many more are finding that mass texting is a better option. Mass text messaging services offer many benefits and make for easy communication. Here are four times when mass texting easily beats emailing.

Last Minute Schedule Change

If you're holding an event and have a last-minute schedule change, you want to make sure that as many people as possible are informed. Some businesses may choose to email these changes, but not everyone may see the email in time! With the use of mass text messaging, you can get the changes sent to everyone's phones right away.

Since so many people have cell phones with them at all times, they will be very likely to see a text message pop up on their phone and get the location, time, or date change instantly.


If you need to alert individuals of a schedule change as soon as possible, texting is the way to go!


Fast Responses Needed

There may come a time when you need an answer quickly. Whether you're asking for someone to come help at an event or you're polling your customers to learn their opinion, you will likely want to get results fast. With text messaging, this is possible.

Think about how many times you've likely sent out important emails in the past only to get responses day later or no response at all. With texting, you're making it easier for individuals to communicate with you quickly so that you get the information that you need.

Last Minute Deals and Offers

At some point, you may decide to offer a special deal or discount to potential customers. This is a great way to get more people through your doors and increase sales during a slower time of year. With the use of text messaging, you can reach potential customers more quickly.

An email message may sit in their inboxes for a long time or it may never even get read. A text message, on the other hand, is easy to look at. You can include a code or secret message in order to entice people to take advantage of the deal once in the checkout line.


Share a great deal with text message marketing.


Add Subscribers Instantly

With text message marketing, it's pretty easy to add new subscribers. If you're a restaurant for example, you can place signs at each table offering a percentage discount to individuals who subscribe to the text messaging club. You can provide a code number for individuals to text and they will be instantly added to the subscription service once they send a message.

This is a great way to get more potential customers interested in your marketing messages more easily. With email, it's more difficult to have messages sent automatically to new subscribers.

As you can see, mass text messaging is often the best way to communicate. You can reach a large number of people quickly and are more likely to have your message be read.

Ready to see the difference? Try ClubTexting for free.

November 14, 2014

4 Ways to Keep Your Community Group Tightly Knit

This article is about the ways one can keep in touch with members of their community group, including mass texting as one of the best ways to stay in-touch.

An important part of a community group or program is keeping everyone close together. A tightly knit community group will be able to get the help that is needed during difficult times and will be more likely to participate in group activities and events. Luckily, there are numerous ways in which communities can communicate. This can help them keep close. Take a look at the following information to learn more.

Communicate with Mass Texting

These days, most people are in front of their phone all of the time. If you want to be able to reach a large amount of people easily, mass text messaging is a great communication option. You can sign up for a mass texting service so that that it's easy to send messages whenever you want. You can schedule texts to go out at certain times or can compose one last minute.

This is a great way to inform your community about upcoming events, or to ask for help for a fundraiser. You can also let everyone know about time or location changes easily so that no one is confused. Whether you're communicating with a business, religious, or personal community, this is a great way to do it. Talk to a mass text messaging company to learn more about how to get started with this service.


Mass texting makes it easy to send messages to your group members.

Use Social Media for Real-Time Results

Another great way to communicate with your community is through social media. This is a great way to get real-time results. Social media offers many ways to communicate. You can discuss things through private messaging or by posting on profiles.

Many communities choose to set up a personal group to communicate. You can post group updates, pictures, and events. This is a great way to offer a place for individuals to check in and learn more about the community group. These days, there are many great social media websites to choose from.


Social media offers a fun way to communicate with members of your community.

Hold Monthly Meetings

Sometimes it's best to communicate in person. You may find that you're able to get your points across better and lessen confusion. Whether you have a big or small community, it's recommended that you hold regular meetings to discuss important topics.

You can choose how often you meet. It may make sense to meet every two weeks or once a week. At in-person meetings, you can discuss upcoming events or talk about new changes to the community. This is also a great way to vote on an issue because everyone can speak their mind and hear each other out.

Send Out Newsletters

Another great way to communicate with your group is through newsletters. Some groups choose to send these in the mail, by email, or by handing these out at events. This is a great to highlight your group's achievements and share news. This can also help your group feel close by offering the chance to learn more about other members.

Consider getting a team together to create the newsletter. They can decide how often the communication piece will go out and what the content will be, and you can also take contributions from other members. This can be a fun way to communicate as a group.

As you can see, your community group can stay close by communicating well in many great ways.

Try ClubTexting for free.

October 31, 2014

3 Ways Small Business Can Tap Into The Power of Text Message Marketing

If you haven't considered SMS marketing for your business, take a look at the following statistics. Among 18 to 44-year olds who have smartphones, 79 percent have them with them 22 hours a day. Not all mobile phones are smartphones, of course, but 81 percent of mobile customers use SMS messaging. That's a huge market, and as you can see, it's not just for teenagers. If you want to tap into this market, keep reading for three ways you can use text message marketing in your business.


Smartphone users almost always have their devices on hand. SMS marketing is a great way to reach these highly connected users.

1. Use text messages for time-sensitive communications.

If you're having a slow day and want to offer customers a discount for stopping by, text messaging is the perfect way to get that message to your customers. Of course, with time sensitive messages, you want to give your customers enough time to take advantage of the offer. If you plan to offer half off milkshakes from 6 pm - 8 pm, for instance, your message should be sent early in the day so customers can plan accordingly.

2. Use SMS marketing programs to reward loyal customers.

People value their phone privacy. If a customer has given you his or her mobile number - a number that allows you to reach the customer any time, day or night - you can bet that person is a loyal customer. So, with that in mind, you should make your text messages meaningful, valuable and timely. Don't interrupt dinnertime, for instance, with a text message. And don't send SMS messages for every little promotion you offer - save it for big discounts, free upgrades and other VIP offers.

3. Use text messages to remind customers of appointments.

If your business is service-based, SMS reminders are a convenient, non-intrusive way to remind patients and clients of their appointments. These services are popular with dentists, stylists and other professionals that operate on a tight schedule. Offering text appointment reminders is a great way to build your SMS marketing list, too.


Offering appointment reminders is a great way to build your text message marketing list.

Before you jump into text message marketing, keep these things in mind:

• Establish a relationship with clients first. Text message marketing doesn't work well for cold leads.
• Provide social login options to make it easy for customers to log in and interact with your site when clicking a link from a text message.
• Use SMS marketing in conjunction with your campaigns across social media, email and your website for the greatest effectiveness.

Remember, text messages are a communication medium that people consider extremely important. Users open 98 percent of their SMS messages, and most are opened in three minutes or less. Provide value and engage your customers, and you'll have a happy and effective SMS marketing list.

October 25, 2014

From Fast Food to Fine Dining: Why Your Restaurant Needs SMS Marketing

The key to the success of any restaurant is developing a reputation that keeps current and new customers coming back. Word of mouth for a restaurant can mean the difference between success and failure. At Club Texting, we can put together an SMS text marketing campaign that will bring business to your restaurant and keep your business growing.

According to Mobile Marketing Watch, nearly nine out of every 10 text message recipients open the messages they receive. With Club Texting's SMS text marketing expertise, you can start generating more business for your fast food or fine dining restaurant and build the kind of reputation you have always wanted.


Get your restaurant marketing message in front of hungry customers.

Text Messages Are Environmentally Friendly

Since you are trying to establish a positive reputation for your restaurant, you should start with the fact that SMS text marketing does not waste paper or other materials. This environmentally friendly angle is extremely important to a large contingency of potential clients and will help to enhance your restaurant's reputation.

Text Messages Are Instant

People often make their meal plans in an instant. In some cases, you can get people to clip a coupon from the newspaper and then make the trek out to your location, but you can bring in even more customers if you cut down on the amount of work a customer has to do to enjoy your food.

A text message is delivered in an instant and you can have customers show your text message at the door of your restaurant to receive instant discounts. Your customers never have to worry about clipping coupons and you get to attract that crowd who is not sure what they want to do for lunch.

Text Messages Are Effective

According to Mobile Marketing Ratings, a restaurant owner can spend a small amount of money on a text messaging campaign and see big results.

For example, if you decide to put out an SMS text marketing message that offers a free drink with every meal purchased, then you know that at least 90 percent of those messages will be read. When new customers start cashing in that coupon to take advantage of the deal, that is when you will see the significant return on your text marketing message.


Fill your restaurant with happy customers by using SMS text marketing.

Text Messages Are Easy

Most restaurant owners are used to having to pay high prices for glossy newspaper ads that include coupons and color graphics. But with text messaging, all you need to do is write up a very short message and then reap the rewards. Text messaging is extremely simple and Club Texting can show you how to turn a very concise marketing message into a significant increase in business.

Whether your restaurant serves fine cuisine or you pride yourself on owning the best burger joint in town, you can benefit from the power of SMS text marketing. You will be able to reach a large audience who will read and respond to your message. When compared to the costs of doing most traditional forms of marketing, SMS text marketing is extremely cost effective and has a very high return on investment.

George N Root III is a professional freelance writer who has expertise in topics such as Internet marketing, business, advertising, and personal finance.

October 23, 2014

How Bulk Texting Could Mean Election Day Victory

Winning any kind of political campaign requires the ability to motivate your voting base. Whether you are trying to get a candidate elected or you want to get a resolution to pass, you will need to educate your voting base and get them motivated enough to head out to the polls and make a difference.

Bulk text messaging is a specialty of Club Texting and it is something that can play a pivotal role in your next campaign. According to Fox News, approximately 4.3 billion text messages get sent every single day. The best part is that most people take the time to read their texts. You can use bulk text messaging to your advantage in your next campaign and see positive results at the polls.


Texting helps you to reach your voter base.

Rally Your Voter Base

The E-Commerce Times points out that mobile advertising is a nearly $9 billion per year industry. No industry sees growth like that without getting results and that is why you need to contact Club Texting to help enhance your chances at your next political campaign.

Bulk emails can be ignored, but bulk text messaging can help to remind your voter base about Election Day and get them motivated to go out and vote. You can also get polling information to your voter base and make sure that everyone knows where to go to cast their votes.

Do Voter Polls

One of the more convenient features of text messaging is that it is instantly interactive. You can use bulk text messaging to find out if your targeted voter base plans on voting in your favor or not. You can determine what information your voter base needs to cast the right vote, and you can let your candidate know if their message is getting out to the people or not.


Gauge voter reaction with bulk text messaging.

Keep Your Volunteers Updated On Current Events

Your campaign volunteers are some of the most motivated people in your organization. When you want to give them something to be excited about, then text them the latest poll numbers or your candidate's newest talking points. In those moments right before the polls close, you can get your volunteers the current information they need to educate the population and bring in more votes.

Direct Your Campaign

In the heat of a campaign, not everyone has the time to pick up the phone and have a conversation about what needs to be done. But you can use text messaging to send out directives to your volunteers and campaign workers and make sure that your campaign stays focused at all times. You can react quickly to changes in the campaign through the use of instant text messaging.

Club Texting has all of the services your campaign needs to be successful. Whether you are trying to get the voters out to the polls or you need to give your campaign workers critical information in a moment's notice, bulk text messaging will be a critical tool that you can use to win your next political campaign.


George N Root III is a professional freelance writer who has expertise in topics such as Internet marketing, business, advertising, and personal finance.


October 15, 2014

Why the Big Game is a Great Place to Send Mass Text Messages

They may be watching the game, but that doesn't mean they're not also watching their phones. Whether it's football, baseball, hockey or soccer, and whether it's being viewed at home or right in the stadium, at that moment you have a tremendous marketing opportunity.

And since over 90% of text messages are read within three minutes of being received, by communicating via text you guarantee your subscribers will receive, and read, your message.

Some of the biggest teams in the world have been using text marketing for years to:

 

    • Gain new subscribers.

 

    • Communicate with existing subscribers, often.

 

    • Sell more.

 


Here's How Text Message Marketing Works in the Big Leagues


"Hands up if you got my text."

For years top tier sports teams have used SMS to communicate with their subscribers (either existing customers, or people who just opted in to receive updates via text). These updates include:

 

    • Game dates and times.

 

    • The latest scores.

 

    • Statistics on the current game, past games, and future games.

 

    • Player statistics.

 

    • Surveys and polls.

 

    • And of course, special offers.

 


And a live game is an ideal time to communicate with your list since they're so emotionally involved with what's happening right now. Of course they may wait for an advertising break to read (and respond to) your message, but this is one of the very best times to communicate with them.

But it doesn't just have to be about communicating with current subscribers. You also need to keep growing your list, since without new blood your list will naturally shrink over time as people unsubscribe or change their number.

So while their attention is really focused on the game, advertising to grow your list can work wonders. But just asking viewers to "Subscribe for updates" generally doesn't cut it.

Like all direct response advertising, give them a great reason to respond right now. Perhaps in return for subscribing they can start to receive special offers (that the general public don't see), or even to have their name and number placed into a draw with game tickets as the prize.

Panic! at Madison Square Garden?

Madison Square Garden ran the "50 Greatest Moments at Madison Square Garden" text marketing campaign. MSG offered viewers access to special content, in return for subscribing to their text updates list.

This was promoted a number of ways, including:

 

    • At hockey games for the New York Rangers, a code and number were given out. By subscribing, you entered into the opportunity to win a Rangers Prize Pack. This part of the campaign resulted in 300 fans joining the MSG text messaging list.

 

    • At a star-studded Halloween party, promotional cards were handed out. By texting "MSG50" to 25827, subscribers were entered into a draw to win tickets to see either Dane Cook, or Panic! at the Disco.

 


The ongoing promotions for this campaign turned out to be one of the most successful in the MSG Network's history, and it continues to regularly send mass text messages with news, content, and offers.

Text Marketing in the Little Leagues Too?


"Why haven't you responded to my text?"

It's not just the big leagues benefiting from text marketing. However big or small your players, leagues and clubs all over the country are seeing the benefits that come from text message marketing.

Using text updates is ideal for broadcasting:

 

    • Changes to schedules.

 

    • Updates to policies.

 

    • Major league announcements and other news.

 

    • Plus, of course, emergency notifications.

 


Read and response rates for email continue to drop, so the speed at which a new text message is read makes this one of the most attractive and effective ways to broadcast updates, almost instantaneously.

This article was written by Louis Allport, an experienced marketer who enjoys sharing his experience with other businesses. He lives in the UK and has been marketing and publishing online for over 15 years.

October 07, 2014

Real Estate Agencies and Mass Texting: A Great Fit

Are you looking for a way to sell more houses and reach more potential customers in the real estate industry? With the use of today's technological advances, you can benefit greatly by having the opportunity to reach more people in better ways. With text message marketing, you can put your brand right in front of your customers.

How Do Mass Texting Services Work?

How exactly does this service work? With mass texting marketing services, you can send a variety of messages to a large group of people more easily. This makes it possible for you to reach more potential customers in a way that is convenient for them.

Once you choose to work with a mass texting company, they will help you create a number of campaigns. You can choose to send as many messages as you'd like and messages to as many people as you'd like. You can also set up the service so that when others text a code, they get an immediate response from your company.

How It Relates to the Real Estate Industry

While text message marketing campaigns work for a number of industries, it can be very beneficial to the real estate sector. Your real estate company can benefit by reaching more potential home buyers and brokers.

You can use a special code on all of your advertising pieces so that when potential home buyers walk by a sign or see your ad, they can easily text you to get more information. With a campaign set up in place, you can send an automatic message back to the person with detailed information and pictures about a property.

This is a great way to give home buyers information more quickly. It can also be a great way to build your database, because you can collect contact information.

You can also send messages quickly to other real estate brokers that you work with. This makes it easier for you to share information on listings or last minute price drops so that you can easily make more sales.



Mass texting puts you right in the hands of customers.

Use Texting to Advertise an Event

Fox News notes that mass text message services are a great way to increase business through a last minute sale. It can also be a great way to target more shoppers to a storefront location.

If you're in the real estate business, you can use this service to get more people to show up for a home showing, so that you can attract as much attention as possible. You can also use text-messaging marketing to advertise other real estate events in your community so that you get the turnout that you want.


Text message marketing can help you get the results that you want.

Get Results Today

If you want to bring your real estate business to new heights, consider using this powerful marketing tool. Almost every person that you meet uses a cell phone on a daily basis. Make sure that your marketing messages are in their hands with the use of mass texting marketing services.

September 30, 2014

10 Commandments of Text Message Marketing



Text message marketing is exceptionally effective when done right. People have their phones within reach essentially around the clock, and text messages are almost always opened, often immediately upon receipt. If you've made the decision to use text message marketing, adhering to certain "best practices" is imperative. Here are 10 commandments of text message marketing.

1. Make Your Messages Friendly to the Maximum Number of Devices

Not everyone has a smartphone, and not everyone's phone can go to URLs in messages. Plan text message marketing campaigns to make it easy for recipients to make use of an offer. Requiring multiple steps, or linking users to a website that requires input of additional information before downloading an offer is a sure way to get people to opt out.

2. Opt-In Is the Only Way to Go

You need people's permission to send them offers and information by text messaging. Courts have ruled that the Telephone Consumer Protection Act of 1991 applies to text messaging, and that unsolicited messages violate the act. Additionally, unsolicited texting can damage your reputation. Make opting out a one-step process too.

3. Tell Subscribers Exactly What They're Signing Up For

Tell subscribers up front that they can expect messages with unadvertised specials, notification of special events, or discount codes. You don't want them to be unpleasantly surprised when they receive their first message from your company.

4. Don't Forget Important Legal Language

Follow the recommended practices of CTIA - The Wireless Association. These include important steps like including a "Msg & data rates may apply" statement in your auto-reply messages.

5. Don't Send Messages Too Frequently

Two to four text messages per month should be your goal. More than that will feel "spammy" and cause people to either ignore your messages or opt out of your text message marketing campaign.

6. Text at Appropriate Times

Text message marketing should generally take place during regular business hours. An exception might be night clubs that operate outside of normal business hours. Even so, texting customers at 3 a.m. is a bad idea.

7. Avoid Text-Speak

Most of the time you can avoid unprofessional, juvenile "text speak" in your messages. You should come across as a business, not as a 12-year-old.

8. Monitor Your Analytics

If you work with a text message marketing provider, choose one that provides reports and analytics, including opt-out rates, message volume, reply rates, and when new contacts are added. Analytics can help you learn which text message marketing techniques work well, and which do not.

9. Grab a Vanity Short Code if Possible

Short codes are "addresses" to which text messages are sent. Consumers use them to send texts to connect with commercial services or applications. Having an easy-to-remember short code costs more than having a random one, but it can improve reply rates and opt-in rates.

10. Every Message Should Be Fresh and Provide Value

Don't send the same message every time. Each message should be fresh, and each message should offer value, whether through a discount code, announcement of an unadvertised special, a two-for-one promotion or some other offer. Text the same thing every time, and people will start ignoring your messages.

Text message marketing can be one of the most cost-effective and efficient marketing methods available today. Adhering to best practices helps ensure that your text message marketing campaign gets great results.