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205 posts categorized "Mobile Commerce"

May 25, 2016

Improve the Customer Experience with SMS Marketing

To stand out from the competition, it is important to create a positive customer experience. Many customers now choose which business to patronize based on emotion rather than solely on price and other logical factors. There are many components that help facilitate the overall customer experience, but SMS marketing is a key tool that helps you to boost your business. If you are unsure how to leverage your texting campaign to create a better experience for your customers, then try one of the following.

Targeted Messages


Group your customers based on demographics for more personalized messages

SMS marketing makes it easy to create targeted messages for your customers based on their demographics, behavior patterns, like and dislikes, and other collected data. When you create personalized messages, it enhances the value of the message for the customer by reducing the number of messages that do not apply to them. If every message contains some value, then the customer will continue to have a positive impression of your texting campaign which, in turn, leads to a positive experience with your company. The right messages work to improve your customers' experience because they appreciate the extra effort that companies put in to send personalized messages.

Provide Customer Service

SMS marketing is not just about sending messages out to your customers; it is also a great channel for receiving messages. By implementing incoming, you can enhance your customer service. A majority of people prefer to use text messaging for customer service inquiries and comments. It is quick and easy, can be done from anywhere. By offering this as part of a multi-channel customer service initiative, you make it easier for people to contact you with any questions or potential problems. This reduces the amount of time it takes to resolve an issue to the satisfaction of the customer, which helps you to retain a positive relationship even when something goes wrong.

Give Them What They Want

Customers like it when businesses provide them with the goods and services for which they ask. With SMS marketing, you can do this, and even take it a step further, to provide them with things they never even knew they needed. It is possible to take the information from your metrics and other market research to create a marketing campaign that better meets the expectations and desires of your customers. You can send out surveys and polls to ensure that you are on the right track with your programs, goods, and services.

Avoid Creating a Negative Experience


Keep your customers happy by honoring their wishes and respecting their time.

Although your SMS marketing campaign has the capacity to improve the customer experience, it does have the capability to create a negative one. One way that it can lead to annoyed or frustrated customers is if you text them when they have not signed up for the program or have already opted out. It is important that you text only those who opt in and that you honor the choice of those who opt out. You should be very clear about the parameters of your program when people sign up. Not only is this important for a positive customer experience, but it is also the law.

Another potential way that your SMS marketing program can go from helpful to harmful is if you text at the wrong time or with too much frequency. You want to be a positive interruption that provides value and occurs at a convenient time for your customers. It is best to not text too early or too late, and avoid rush hour and other times that may be inconvenient for many. If your business serves people in various time zones, make sure that you send the texts out at an appropriate time for each time zone. Don't send messages to your clients too often, as they may get tired of the constant disruption. Aim for texting about two to four times per month.

SMS marketing provides a convenient way to communicate with your customers that also improves their experience of shopping at your location or using your services. You can enhance this experience by always providing something of value. With the enhanced customer experience you provide, you can help to build your brand reputation and increase your business, especially the all-important repeat business.

Contact us to learn more about how a text message program can help to improve your customers' experience.

May 24, 2016

Can Mass Texting Boost Your Magazine's Readership?

It is important to find creative ways to attract new readers to your magazine so that you can continue to prosper. One unlikely, but incredible, tool to use is mass texting. It provides a way to connect with a large number of potential and current readers without breaking your marketing budget. There are many ways to take advantage of these benefits when promoting your magazine to increase your readership.

Engage Your Readership


Use texting to engage your readers so that they want more

As a magazine, it is essential to create loyal readers. One way to do this is to really engage them, and not just through the articles in your magazine. Mass texting has a very high engagement rate, roughly eight times as high as email. To reach this level of engagement, it is vital that you send messages of value to your text message subscribers so that they feel compelled to take action. Ultimately, what your audience deems valuable is dependent upon a multitude of factors, including their interests, behaviors, demographics, desires and relationship with your magazine. However, there are a few key factors that subscribers tend to see as valuable. This could include sending offers and deals for your magazine and partners, providing exclusive additional information complementing your latest issue, offering customer service through text and more.

Find a New Audience

Text message marketing also provides a way to help you find new readers to add to your list of subscribers. You can do this through adding a texting call-to-action on your current marketing campaigns. It does not take much space to include it, as you simply need to include your short code along with a keyword. For additional punch, choose a keyword that complements your ad while also attracting attention, such as a witty play on words. People carry their phones almost everywhere, so they can easily respond to your marketing collateral when they see it. Texting has a higher response and action than other call to actions. It gets get customers to take action and engage with your magazine. It can increase the number of interested leads with a high possibility of eventually turning into readers.

Make Sure Your Magazine Covers What Your Audience Wants


Use texting as a way to ask your readers what they want to read.

Mass texting provides a way to send out surveys and polls to discover what your audience wants to read. The easiest and most efficient way to find out what your audience wants is a texting poll. You ask a question and provide a few keywords to represent each of the possible answers. Then, your audience texts back to vote for their preferred keyword. You see which keyword has the most votes, and that one is the winner. You can do this to poll viewers on a future article, magazine cover and more.

If you want more in-depth responses, send your text message subscribers a link to a survey. Offer everyone who answered the poll the opportunity to follow a link to a more in-depth survey.

Mass texting provides a great way to engage with potential and current readers to help increase your magazine's business. You can connect with your readership outside of your issues and find ways to ensure that you create content they most want to read. This keeps your subscribers active and increases retention and renewal rates. With the right SMS marketing program in place, you will find that your magazine gains readers and you have a wider reach, helping your overall business.

Contact us to learn more about how text marketing has the potential to improve your business and help you connect with your readers.

May 06, 2016

Do Consumers Really Interact with Businesses via Text Message Marketing?

Texting has become a popular way for people to interact with one another. In fact, for Millennials, it is quickly surpassing phone calls as the main way to communicate with friends and family, and older generations are similarly adopting texting as a main method of contact. Text message marketing has increasingly become a popular way to try to likewise communicate with consumers. Many businesses feel as though consumers may not really want to interact with businesses through SMS. However, many studies demonstrate the opposite: consumers want to use texting.


Communicate with consumers via their preffered method: text message

Average Number of Business Texts

In America, far fewer businesses interact with consumers through text message marketing. A recent SAP survey found that in the Asia-Pacific market, roughly 22 percent of weekly texts came from businesses, while in the U.S. only about 12 percent were, even though Americans tended to text more. Although this could read as American consumers having less inclination to text, it actually demonstrates the different ways companies in Asia use mobile marketing compared to those in America.

The Demand for SMS Marketing

The above SAP study also found that 70 percent of users welcomed SMS interaction with brands. This shows that consumers are ready to start using texting for interaction with businesses. Around 64 percent also feel that businesses should interact with them more than they currently do, and 62 percent would like to use SMS as a way to communicate with organizations. A significant number of consumers would like to communicate with companies through text, and they would be willing to provide their numbers to receive deals and exclusive information. There is also a demand for customer service to be available through text messaging.

Consumers want to interact with businesses through text message marketing, but often do not because they do not realize that they have the possibility to do so. This often leads to fewer than seven percent of consumers to choose SMS as a way to connect with brands. This number could be higher with the right promotion to raise awareness.

What This Means for Businesses


With the right campaign, your marketing team can use texting to boost sales

These studies and more demonstrate a demand from the consumer for businesses to offer text messaging as a way to communicate with brands. This could be for offers and deals or for customer service. Although there is a demand for this type of interaction, many businesses still hesitate to jump on board and offer a text message marketing program, or they may offer it but not adequately communicate the program with consumers. Companies that create a strong text message marketing campaign have the opportunity to stand out from the competition. Additionally, texting is a cost-effective marketing solution that can fit into almost any marketing budget, offering one way for small businesses to try to level the playing field with their larger competition.

Not only is text marketing something with which consumers really do engage, it is also a powerful marketing channel with a high level of engagement, open rate, and more. By implementing a texting program, you can take advantage of the many lucrative benefits while also providing something that the consumer wants. It works well as a part of a larger marketing campaign that includes email and social media, or you can choose to use it as a stand-alone marketing channel. Either way, your company still has the potential to see a boost in business from using it.

Contact us to learn more about how you can create a strong SMS marketing program to cater to the wishes of your customers.

May 04, 2016

Why Exclusivity is so Important for Your Text Message Marketing Campaign

There are many different components of a successful text message marketing campaign, and one of the most essential is that your target audience finds value in the messages. This not only motivates them to sign up for your campaign but also to remain an active subscriber. One element that provides value to your campaign is exclusivity. This means that the messages, deals, and other information your subscribers receive through text can only be found through this marketing platform.

Motivation to Sign Up


Reward your customers for signing up with special, unique deals

Text message marketing is an opt-in marketing medium, which means that you first need to get people to sign up for your campaign before you - or they - can benefit from it. The best way to do this is to provide motivation from them to sign up for your texting program. Many companies choose to reward people for signing up with some type of coupon or offer. When this same offer is also used in another channel, the motivation loses its impact, and you lose potential subscribers. For example, if you run the same offer for signing up for emails and text messages, then your customers will choose just one way to sign up. If you have different deals, then they will be motivated to sign up for multiple campaigns. To sweeten the deal, advertise that subscribers will receive exclusive deals, offers, and information. This helps customers recognize the value of the program.

More Chances to Convert the Same Lead

One reason that your text message marketing campaign should only send out messages exclusive to the medium is that you can get people to sign up to receive messages from you on multiple platforms. The same customer or potential customer might like you on Facebook, follow you on Twitter, sign up for your email newsletter, and opt-in to your texting program. This provides you with multiple ways to engage the same person to increase the chances of converting them from a lead to a customer. If they receive different information from each forum, they will continue to follow you on them. As soon as you start to send the same offers, deals, or other information through all channels, the customer will start to drop out of one or more of your programs. You then loose the connection with the customer, which also could lead to losing their business.

When Cross-Promotion Works


Be smart about using your texting program to cross-promote for increased business

Although text message marketing works well as a stand-alone marketing channel, it provides more benefits when it is fully integrated into your overall marketing strategy. This means that sometimes you may use your text messages to cross-promote another marketing campaign running on a different medium. When you do this, the information you send is no longer exclusive to the medium. However, it serves a different purpose: promoting your other marketing channels. This can be a key way to increase your subscribers' involvement and engagement in other mediums. These messages should be saved for when your campaign could really use the cross-promotion, ensuring that the majority of your text messages remain exclusive to the medium.

When you use text message marketing as part of an integrated marketing strategy that also utilizes other mediums, such as print ads, digital marketing, social media accounts, and email, then it becomes even more important that the information you send to your customers is not simply a regurgitation of what they can receive from other sources. By retaining the exclusivity of the medium, its value increases, making it that much more attractive for your customers to join.

Ready to start your own exclusive text messaging program to engage your customers? Try ClubTexting for free to see how it can help increase your business.

May 03, 2016

Thought Leader Series: How Successful Nightlife Promoters Use Text Messaging Marketing


Lucas Sellyn is a UX specialist with a background in digital agency project and account management. To learn more about him, visit him online at LSellyn.WordPress.com.


A text message marketing campaign can expand the reach of your nightclub promotions.

Are you a club owner or nightlife promoter who wants to maximize the reach of your event marketing? Are you tired of distributing expensive, inefficient flyers that simply get tossed on the ground? Are you looking to take advantage of the technological innovations that are revolutionizing event marketing in 2016? If so, you should probably be using text message or SMS marketing.

Text message marketing is rapidly establishing itself as one of the most effective ways to achieve massive reach and publicity for your club or nightlife venue, while minimizing associated expenses. SMS open rates are a staggering 98% compared to only 22% for email; this is a clear indication of text messaging's potential to improve event awareness.

Text message marketing works by building subscription lists you can then target with SMS messages using keywords. By sending information about contests and promotions, you can build event buzz and cultivate a devoted community of guests and followers. Let's take a look at some of the key strategies and benefits for marketing your nightlife establishment via SMS:


Build community around your events by engaging your subscription list with SMS polls and contests.

Subscriptions Lists

Subscription lists are the heart of any successful text message marketing campaign. By developing a large list of phone numbers and messaging accounts, you can quickly disseminate communications to a massive audience. A good text message marketing service will give you the tools you need to grow and maintain an unlimited list of subscribers. The ability to segment groups and features that prevent duplicate messaging make the investment in a good SMS marketing service even more worthwhile.

Keyword Short Codes

In building a strong subscriber list, you'll want to take advantage of mobile keywords. These are unique terms that can be sent to short code numbers to communicate with you. In most cases, customers that send your designated keyword to an assigned short code will be added to your subscription list automatically.

Polling and Voting Campaigns

While you're developing a list of subscribers, you'll want to start engaging them with communications, contests, and promotions. Text-2-vote and mobile polling are amazing ways to involve your audience. This strategy also benefits you by providing valuable data and demographic information about consumer preferences. A good text message marketing service will magnify this benefit by providing you with analytics and visualizations that help you develop insight for greater success.

Mobile Coupons

One of the most popular features for nightlife promoters who rely on SMS marketing software is the ability to create mobile coupons. Mobile coupons can be offered via text to your subscriber lists. Consumers can show this coupon at the club or venue for a special discount. By adding tracking codes to these coupons, you can monitor their effectiveness, justify ROI, and better plan campaigns.

There's no doubt that text message marketing is an effective tool for nightlife establishments or club promoters to expand the reach of their marketing efforts and boost business. Text messages are read, on average, within five seconds of receipt. These high open rates mean more buzz, more consumers, and more money for your nightlife venue or business.

Interested in using text message marketing to promote your nightclub business? Try ClubTexting for free!

April 25, 2016

6 Ways to Incorporate Text Message Marketing to Boost Your Yogurt Business

Frozen yogurt shops are a popular business. One way to help your yogurt or ice cream shop stand out from the competition is to incorporate text message marketing. This marketing channel is highly versatile, easy to use and cost-effective, which is why many businesses, both small and large, have decided to add it to their overall marketing strategy. If you are wondering how to incorporate text messaging to give your yogurt business a boost, then try one or more of the following text message campaign ideas.

Poll for Help to Decide a New Flavor


Poll your customers about what flavors they want to try.

One selling point for yogurt businesses are the different, unique flavors you offer beyond your simple chocolate and vanilla. You have the opportunity to get creative with your next concoction, and you can get your customers and potential customers to help, too. Run a poll to determine which flavor to add by assigning special keywords to two or more possible flavors. Your customers simply have to text the keyword that matches their flavor of choice to vote. The keyword with the most texts wins, and you have your newest flavor. This also helps to build customer attention and engagement, which draws business during and after the poll.

Run a Text to Win Contest

A popular way to incorporate text message marketing to boost business is to run a text to win contest. This type of contest is easy to run and helps you to gain more subscribers for your texting program. By marketing the contest through your regular channels, including social media, TV, radio, and print ads, you can increase the excitement about the contest, as well as widen the potential audience pool. Adding an incentive, such as a coupon just for entering, increases the number of people who join the contest. If those who join your contest also opt in to your texting program, you have a much larger pool of potential leads to convert to customers in the future.

Situational Offers and Deals

Text message marketing is the perfect forum for situational marketing, or marketing that takes advantage of a current event. Most people open a text message within just a few minutes of receipt, which means that any time-sensitive or last-minute deals will be read right away. By making a message time sensitive, you encourage customers to take action right away, increasing the potential for success of the offer. Send out offers and deals based on sporting events, holidays, the weather, or simply to increase business on a slow day. You might take advantage of an unseasonably warm day to get people to come into your yogurt shop with a special, texted coupon offer.

Loyalty Program

Start a loyalty reward program that provides incentives for customers to return to your yogurt shop rather than visiting a competitor. Text message marketing provides a forum through which you can do this that is also attractive to customers. About 70 percent of consumers believe that texting is a beneficial way to get their attention. Texting services make it easy to group your customers based on demographics and behavior, so it is possible to have a group designated as your loyal customers or VIPs. Send special, exclusive discounts or other rewards to those customers to reward them for their patronage.

Digital Coupons

One of the most common ways that companies incorporate text message marketing is to send out digital coupons. Many people carry their phones with them at all times, so mobile coupons have become increasingly popular and convenient. Text customers a discount or offer for your yogurt shop, and many of them will decide to take advantage of it and head to your shop. They may even do so immediately or without having planned to do so, since they do not have to print anything or otherwise worry about having to carry something additional with them.

Call to Action


A text CTA lets your customer take immediate action wherever they see your ad.

It is possible to simply include texting as a call to action as your other marketing collateral. It is a powerful call to action with a high engagement rate and high open rate. It is also easy to include on your regular ads, since you simply need to include a keyword and short code. Use a keyword that matches your advertisement to help it stand out. To further increase the success of your ads, offer customers a reward for texting back and opting into your program.

There are many more ways to incorporate text message marketing to boost your yogurt business. Many of these complement one another, making it easy to create a texting program that retains its value and does not get stagnate over time.

Ready to see how texting can boost your yogurt shop's business? Try ClubTexting for free.

April 22, 2016

6 Strategies for Creating a Dynamic Coupon Program with SMS Marketing

Many companies turn to SMS marketing for a cost-effective way to send offers and discounts to their customers and potential customers. This marketing channel has many lucrative benefits, but it is possible to miss out on some of these advantages by creating a lackluster coupon campaign. By using one or more of the following strategies, you can ensure that your campaign is strong and helps you to reach your business goals.

Reward for Opting In


Reward your customers with an exclusive deal for opting into your campaign

To get your SMS marketing campaign up and running, it is beneficial to offer a coupon or discount as a reward for opting in. This will motivate more people to choose to sign up for your text marketing program, including those who have yet to patronize your business. You can promote your program on all your regular marketing channels by simply adding a keyword, short code or long code, and text stating the reward for opting-in.

Choose the Right Deal

When developing your coupon program, it is important that you select the right deals to incentivize customers to actually redeem it. You want to find the right balance between providing a great deal and still making a profit. The word "FREE" can be highly attractive to consumers, but it is also possible to simply offer a percentage off an item. It is best to combine the offer with some sort of minimal purchase, especially if you are giving away something for free.

Take Advantage of Limited-Time Deals

SMS marketing provides you with a great forum for sending out limited-time offers. Most text messages are read within just a few minutes of receipt. This means you can send out a coupon that is good only for that day, or for a small window of time. For example, restaurants can send out a text for a lunch special an hour or two before lunch hour. Retail stores and eCommerce sites can send out exclusive flash sales that only take place during a particular time period. Because it is only available for a short period of time, people will be more motivated to take action right away.

Do Not Send the Same Deals Every Time

It is very important that you continue to provide value with every text you send. Otherwise, you may see your opt-out rate increasing exponentially. One way to remain relevant to your consumers is to consistently send out different deals rather than relying on the same one. If people know they are going to get a similar deal in the near future, they will not feel it is necessary to take advantage of it right away. One way to develop your strategy is to create groups of coupon types, such as pricing-based offers, time-sensitive offers, or product-based offers. Then, cycle through each category, using a slightly different offer each time or even combining some categories. You may still focus more on one particular type due to it having a more powerful response, but you still want to provide some variety. For example, pricing-based offers have about a 66 percent likelihood to trigger action compared to just a 52 percent likelihood for time-sensitive offers.

Set up Your Business for Mobile Redemption

Having a strong SMS marketing coupon program is not just about sending out the coupons, but it is also about redemption. You want to make it as easy as possible for your customers to redeem the coupon. Otherwise, they may opt out of the program and may even leave with a negative perception of your company. Before sending out the first coupon, be sure that you have set up your business for mobile redemption. This may mean you simply alert staff members to the program. Some businesses may choose to send special codes that need to be scanned. If that is the case, it is important that you are able to scan a phone for redemption.

Identify Your Company


Sign your text, or it may lead to confusion as to the sender.

One of the most important things to do in your mobile coupons, and any other messages in your SMS marketing campaign, is to always identify your company. This may seem obvious, but it is one thing that is regularly overlooked when developing the message content. You should not assume that consumers know from whom they receive a message. If there is no overt identification, they may assume it comes from a competitor or simply delete it as spam.

A successful and dynamic coupon program with SMS marketing takes more than just sending out an offer and hoping your clients or customers take advantage of it. It is important to take the time to build a strategy and utilize different types of offers so that you consistently deliver something of value to your customers.

If you are ready to see how mobile coupons can help your business, try ClubTexting for free.

March 22, 2016

7 Ways to Promote Your Easter Specials with SMS Marketing

Easter is a popular time for businesses to run specials. Promotion plays a valuable role in driving business, and these specials provide another activity to add to your marketing and advertising campaigns. One invaluable tool to help promote your Easter specials is SMS marketing. If you are unsure how to use this marketing channel to promote your Easter specials and increase business, try one or more of the following message types.

Call to Action


Add a text CTA to attract more customers to your business.

One of the best ways to use SMS marketing to promote your business and Easter specials is as a call to action in your advertisements and marketing collateral. It is easy to include a keyword and short code on your flyers, print ads, billboards, TV and radio spots, and digital marketing platforms as a way for potential leads to get more information. For an even larger impact, offer people a reward in the form of a coupon for joining your texting program.

Daily Deals

Texting is a powerful marketing channel, but it is best used at a frequency of about one or two times per week. However, during special marketing campaigns, you could turn it into a platform for daily deals. This should be a special campaign for which customers sign up to receive an exclusive daily deals for your business during a specific period of time, such as the week leading up to Easter.

Easter Egg Hunt


Kids don't have to be the only ones to get an Easter treat!

A popular game on Easter is the Easter egg hunt for children. With your SMS marketing campaign, you can get parents and other adults involved in their own digital Easter egg hunt. You can ask customers to find special keywords and text them to you to receive a special discount or another prize. You could even have a "golden egg" keyword that is the grand prize of the game. It is possible to put the keywords up around town on your advertisements or on various pages of your website.

Text to Win

If you do not want to create an Easter egg hunt, you can still run a game for your customers and potential customers through a "Text to Win" campaign. For this game, customers text a certain keyword to enter a contest. At the end of the contest, you give out one or more prizes. To increase the numbers playing your game, it is best to reward everyone who plays with a small prize, such as a 20 percent off coupon or free shipping.

Refer a Friend

Word of mouth is a powerful way to increase your business and bring in more customers. One way to inspire your current customers to share information about your company with their friends is to run a "Refer a Friend" campaign. You can use your SMS marketing platform to do this by asking your subscribers to forward a text to their friends. Reward both the customer and the friend with a coupon or discount.

Limited Time Offers

Limited time offers have a strong impact on whether or not people take action and make a purchase. SMS has strong potential for running special flash sales or discounts that last for only a few hours, because most people read their texts within a few minutes of receipt.

Exclusive Deals


Send your subscribers ways to save even more on your specials.

Easter is a holiday for which many people purchase gifts for their friends and family members, so they may be looking for ways to save some money on their purchases. You can use this incentive to send your text marketing subscribers exclusive deals that help them to save even more money on your Easter specials. Your customers and potential customers will be motivated to take action if you provide them with a great deal on the items or services for which they were looking or on items they did not even realize they needed.

It is possible to take advantage of the Easter holiday to attract visitors to your business. Many of these SMS marketing campaigns can help you to promote your Easter specials. Plus, they can help with any other sales and specials you have in the future.

Ready to see how texting can help your Easter campaign? Try ClubTexting for free.

March 18, 2016

Does Text Message Marketing Work with B2B Marketing?

Text message marketing is a powerful tool to engage with customers. Many businesses that deal exclusively in B2B marketing do not feel as though it could benefit them the same as it does those who work directly with the consumer.

The truth is that texts can help B2B marketing just as much, if not more, than B2C marketing. Even though you are marketing towards a company, there remains a person or persons that makes the decisions with which you do business, and texting can work better than email to communicate with and market to these business professionals.

Business Professionals Rely on their Phones


Business professionals keep their phones nearby at all times

Over the past decades, cell phones have changed how people interact. Across the board, there has been an increase in adoption of cell phones, with around 90 percent of Americans owning some type of cell phones, of which 64 percent are smartphones. Among business professionals, about 97 percent keep their phones within three feet at all time, and they look at it around 150 times per day. Text message marketing takes advantage of this situation to contact potential clients no matter where the person is.

Less Competition

Many of these business professionals may check their emails through their phones, but there is often a large number of emails in their inbox. This intense competition could make it easy for a potential customer to overlook your email. Fewer companies have adopted text message marketing, which significantly reduces the number of competing texts your business contacts will receive. This helps you to stand out from the competition, helping to increase the chance that your message is received and businesses will choose you over the competition.

High Engagement Rates

Text message marketing has high engagement rates across industries. The average click-through rate for texting is 19 percent compared to roughly 4.2 percent for email. Additionally, around 98 percent of text messages are read compared to only 20 percent of emails. It does better than social media as well, with roughly 12 percent of Facebook posts and 29 percent of Tweets read by consumers. You have the chance to really grab the attention of potential customers and get them to see why they should choose your company. Your contact person at the business with whom you do or wish to do business will react similarly to the standard consumer when it comes to interacting with text messages.

Two-Way Communication


Your client can contact you via text to ask a question during a meeting

Customer service is an important component of any business, including those that deal in B2B marketing. One way to improve your customer service is to offer an easy and seamless way for businesses to contact you with questions or issues. Text message marketing can easily be used as a two-way communication method for customer service use. Your business contact can text you about an issue no matter where he or she is, including if they are in transit to see one of their clients or customers. A majority of consumers prefer to discuss customer service issues through text messages, and business contacts will want the same.

The benefits of text message marketing do not just apply to companies that deal directly with consumers; businesses that offer goods or services to other businesses can also take advantage of this effective marketing channel. It provides a way to communicate with your potential clients in an engaging way to improve their impression of your brand.

If you are unsure whether or not it can help your company, contact us to discuss yoru situation.

March 16, 2016

Should You Automate Your SMS Marketing?

SMS marketing platforms offer the opportunity to send live texts as well as scheduled texts. There is also a way to integrate it with your automation marketing to ensure that your clients receive certain messages at ideal points throughout the year. As a marketer, you may be wondering whether or not to set up automated messages for your text messages. Automation has its drawbacks as well as its benefits, so it works best in some situations and not in others.

Advantages of Automation


It is possible to set up your texting program to work automatically

There are numerous benefits of automated marketing campaigns. Automation is an efficient way to send messages. It sets up a simple way to create, track, and monitor messages. Your routine marketing messages are sent out when needed, simplifying the process and allowing personnel to focus on other aspects of the marketing campaign. When you rely on automation services to create and send the messages, it reduces the risk of human error or oversight. This helps you to engage consumers while predicting their needs and behavior patterns, which in turn leads to better customer retention.

Disadvantages of Automation

Many people feel as though automation leads to a de-personalization and generic marketing campaign. However, the opposite is true. It actually allows you to better personalize your relationship with customers and potential customers, especially as you will have more data from which to track and analyze each consumer.

Another downside that many marketers see when considering automation is that automation software programs tend to be expensive. This may be true, but this type of marketing has a relatively high return on investment, especially as it helps to streamline your work and improve customer retention. In terms of SMS marketing, much of the automation process is already a part of the platform, making it a cost-effective solution. However, you often have the option to integrate your text message data with your automation program or other customer tracking software for a more comprehensive view of your followers.

When to Use It

Marketing automation and creating automatic text messages for your SMS marketing campaign is slightly different. Most text message campaigns are inherently automatic, especially for the opt-in message. An example is a confirmation message when a customer texts you the opt-in keyword or a special discount or reward when they text you a designated keyword.

Once your customer is on your list, there are other ways to incorporate automation into your text message campaign beyond just scheduling them. You can send out special birthday texts, anniversary messages, and more. Some text platforms also make it easy to take the concept of automation marketing to create personalized drip campaigns based on when your customers signed up for the campaign or other data.

When to Avoid It


There are times where your marketing team needs to send out a special text

Utilizing concepts of marketing automation or integrating your SMS marketing campaign with your larger automation program works well for business in a variety of industries. Although you have set up your automated messages, you may want to supplement them with live messages that you create. This gives a little more life to your campaign, especially as you can take advantage of current events. Text messages are opened within a few minutes of receipt, so they make for the perfect marketing channel for last minute messages. This includes developing a flash sale, discounts for services or goods to drive business on a slow day, and other ways to get people to respond right away. These types of messages cannot be automated (yet), but rely on a savvy marketer seeing potential for business in a particular situation.

Marketing automation and SMS marketing go well together. It is a way to create personalized messages while streamlining your entire campaign. However, there are times where you do not want to rely on this type of marketing, so it is important to remember to also take advantage of the unique benefits text message marketing can provide beyond being a part of an automatic marketing strategy.

Contact us to discuss automating your text message program.