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165 posts categorized "Mobile Commerce"

August 03, 2015

4 Mobile Marketing Tactics to Avoid

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When something becomes as ubiquitous as mobile marketing, the issue of repetition and predictability rears its head. One of the cornerstone’s of any successful marketing strategy is originality. So how can you avoid using the same old practices as your competitors? To stand out from the crowd, avoid these over-used - or just plain wrong - mobile marketing tactics like the plague:

 

1) Mobile Exclusivity

We love mobile marketing. We think it’s the most important element of a modern marketing strategy. But that doesn’t mean it should be used to the exclusion of other approaches. Open your mind beyond getting that coveted home screen app spot and you’re more likely to achieve that very goal. Encourage users to engage with you in other ways first. Social media is a good way to start a conversation and develop your brand image in a way that pays off in the long-term. Once you’ve secured a reputation, it’ll be that much easier to achieve your mobile-centric ambitions.

 

2) Assumption of Intent

Just because someone is walking past a restaurant doesn’t mean they are hungry. Marketers, amped up by the possibilities of geo-targeting technology, often make the mistake of assuming that customers who can be reached should be reached. A good understanding of user intent - based on data, not assumption - will help you provide a better experience.

 

3) Channel-Specific Databases

Often, marketer’s instincts tell them to organize their customer data by the channel through which it was collected. But lumping mobile users or desktop user together doesn’t give you much insight when you consider that most people will use both channels at various times. Instead, create singular customer profiles using data from all channels. 

 

4) Poor Timing

So you’ve got the right message for the right audience. Job done right? Wrong. ‘Choosing your moment’ is one of the most overlooked mobile marketing tactics, but it’s absolutely essential to get it right. This is especially true for brands who serve a wide audience spread across different time zones. Stagger your text messages to arrive at the most convenient - or least inconvenient - moment. Research has shown that early afternoon text messages, sent between 1-3pm, are the most well received. And don’t send them too frequently. In most cases, two notifications per month from any one brand should be a maximum.

July 14, 2015

3 Ways to Increase Leads and Engagement with Text Messaging

Businesses always need to stay a step ahead of the competition, and coming up with new and creative ways to drive traffic to our sites is one way to increase your customer base and, therefore, sales. Right now there is no hotter market than mobile and text messaging.

Read on to learn about three of the most effective ways to drive more traffic and conversions to your business through the use of text messaging, while also integrating your SMS marketing with some of the most commonly used methods in marketing today.



Podcast Call to Action

Podcasting is growing at a massive rate, and millions of people are listening to various podcasts for the first time every single day. As podcasting audiences continue to grow, more entrepreneurs, marketers and businesses are discovering ways to connect and engage with these audiences.

An excellent way to include a commercial spot or call to action within a podcast is with text messaging. During a commercial break or at the end of a podcast episode, the host can say, "To learn more about XYZ, send a text to..." which you can then follow up with the number and your site URL.

Most people listen to podcasts through their mobile devices, so they'll already have their phones in their hands, making it easy to send a simple text in a moment's notice.

Keynotes and Conference Sessions

No matter how quickly the Internet continues to grow, there will always be live events, meetings and conferences throughout the world. At the end of most keynotes and sessions, the speaker will display a slide on the screen with their contact information, email or site address. While this is good in theory, 99% of people will forget to jot down this information before they leave the room.

A better alternative is for the speaker to spend a minute telling the audience to text a certain number with a specific message to get a free report or something else of value. By performing this call to action during a live session and giving everyone a minute to whip out their mobile devices and take action, the speaker will likely see a significant engagement response.

Now imagine how effective this can be when speaking to 500-1,000 individuals!

Webinar Notifications

As marketers continue to find exciting ways to deliver their messages and build new audiences, webinars have been on the upward trend. A webinar in a live event held online, usually with one or two presenters and hundreds of attendees viewing a slideshow or other type of presentation. The concept is simple, but getting people to attend the live event can be tricky.

When someone registers for a live webinar, the user usually provides their name and email address. An email is then sent an hour before the webinar to remind everyone to attend.

A better way to get more webinar attendees is by also asking for a mobile number so a text alert can be sent before your event takes place. Since text alerts and notifications are almost always instantly read, there is no better way to increase attendance to live webinars.

Text Messaging Isn't the Future, It's Now

Text messaging is all about engagement and getting users to take action. When implementing text messaging in your existing brand or business, be sure to provide value and a relevant call to action. There is simply no better way to see faster results than through a direct message to your consumers' mobile devices.

Zac Johnson is an entrepreneur with 20 years of experience and always looks ahead for latest ways to increase brand engagement and awareness. Learn more about Zac and his latest "How to Start a Blog" project at Blogging.org.

June 29, 2015

6 Ways Text Message Marketing Tops Print Advertising

Print advertising has been a go-to way to reach potential customers for over a hundred years. Although it remains a viable marketing channel, digital and mobile marketing platforms have become more popular in recent years. One reason for this is that mobile marketing appeals to companies on a budget. The cost of reaching customers via mobile tends to be lower than creating a print marketing campaign.


Your current customers should be the first group to target with your ads.

One of the best ways to use mobile to connect with your customers is text message marketing. Commercial texts have an amazing 98 percent open rate. If you are deciding whether to spend your marketing budget on traditional print advertising or text message marketing, the following six benefits of texting will help you decide.

Reduced Costs

Print advertising can eat up your advertising budget, between the cost for the print supply and design, not to mention the fees for advertising in various magazine and newspapers. It can cost up to $20,000 to set up a print advertisement and another $3,000 to $30,000 to run it, depending on the magazine or newspaper, according to WebFX. Although you can have a relatively high return on investment with a successful ad, it remains a significant cost for businesses with a smaller marketing budget.


Reduce your marketing costs with text messaging.

Text message marketing costs much less. Most mobile agencies have a service fee of as little as $30 per month, or as high as $150 to $200 depending on the number of messages you send and any additional services you need. In addition to a lower service fee, text messaging also has a significantly lower development cost. You need to have a member of your team managing, writing, and sending the messages, but the overall cost of creation is much less than a print campaign.

Increased Impact and Engagement

Not only does text message marketing cost less, it can also result in a much larger return on investment because open rates and engagement are high. Text message marketing is an opt-in service, which means that 100 percent of the people receiving your messages want to see the offers, services, tips, and other information you send out. Additionally, with an open rate close to 100 percent, you can ensure that almost everyone will actually read your message. Even the best print advertisement does not have this level of customer impact.

Offer redemption is also higher with mobile marketing than with other forms of advertising. According to eMarketer, around 54 million consumers were expected to use mobile coupons in 2014, and mobile coupons are redeemed 10 times as often as print offers.

Direct and Immediate

When you distribute a text message, it is sent within seconds. This means that you can share information, offers, and deals instantly. Texting is a great way to communicate with customers about last-minute offers in order to boost sales. You can also quickly tell people about any changes, whether to your menu, the schedule of events, or other information. Alternatively, print advertisements are often designed and developed weeks or months in advance, making it difficult to create timely messages if you do not have all the information ahead of time.


Take advantage of the information you have to create specialized offers.

When you distribute text messages, you are sending messages to mobile users that most likely patronize your business. Therefore, you also have the capability to use further information about the recipients, such as their previous purchase data or geographic location, in order to personalize and customize your messages for a more direct impact.

Flexible and Easy to Quickly Change

Text messages are also quick and easy to change. If you find a mistake on print advertisement after it has been published, you have no recourse to take, unless you are re-running the ad at a later date. With text messages, you can quickly send out a second message retracting the first message and then share the correct information.

There's also flexibility with regards to message content and audiences. You can choose to send a message to a few people, or you can distribute a mass text to everyone on your contact list. You can easily adapt your messages, creating customized texts like appointment reminders, or sharing a special offer with a larger audience.

Easier to Track and Respond

It is very difficult to track your conversion rates and return on investment with print advertisements. You can only estimate the number of people who saw your ad, as well as whether it had any impact. Alternatively, it is easy to track and analyze the data for your texting campaign. You have real-time access to important metrics such as which customers have opened your messages and which have responded.


With real time data, you can adjust your plan right away for better results.

Eco-Friendly Approach

Another way that text message marketing tops print advertising is that it is a green channel. There is no paper waste; instead, everything is handled digitally. Offer redemption can be done by text message, rather than by a print coupon. With such a large number of people now looking for eco-friendly ways to conduct business, this may help you gain more customers.

These are just a few of the ways that text messaging may be more beneficial for your business than print advertising alone. But remember, the best way to utilize SMS marketing is to integrate it with a larger, cross-channel campaign that takes advantage of print, radio, TV, and digital advertising.

If you are ready to get started with your first text message marketing effort, try Club Texting for free.

June 24, 2015

Lightning Fast Feedback: How SMS Polls Can Benefit Your Business

To grow as a business, you need to recognize and respond to the needs and wants of your customer base. Your employees are not expected to be mind readers, which is why market research is such a valuable commodity. There are many different channels in which you can conduct a survey or user poll with your customers, including email, online, traditional mail, mobile apps, and text messages.


Surveys are an important component of market research.

More and more companies and organizations are turning to mass SMS for a better way to collect customer feedback, in addition to reaping the benefits of its marketing applications. Between its ease of application and higher response rates, there are many reasons to turn to mass SMS polls to find ways to improve your business, whether you are looking for ideas on new products or feedback on your performance.

Simple Set Up

One benefit of text message polls is that they have a simple set up, with no difficult coding required and the ability to create a message and send it to your customers in a matter of minutes. You only have to set up a few different keywords for each poll response. Then, you can compare the number of responders to each keyword to see which one is the most popular. Additionally, if you already have an online survey developed, you can simply text the link to your customers. It may be simple to set up, but it is also a flexible medium that allows you to develop a variety of polls and surveys to match your company's needs.

Immediate Feedback

Not only can you send out your poll or survey quickly, but you also benefit from immediate feedback with text messages. Text messages have a 98 percent open rate, and 90 percent are read within 3 minutes. Because people read texts so quickly, it also improves the speed at which they respond to your poll. A pilot study of the efficacy of text message surveys in low-income populations by BMC Public Health found that most people who responded to the survey did so within a short period of receipt. This quick response ensures you will get the data you need quickly.


No need to wait for SMS survey responses.

More Responses

More people choose to respond to polls and surveys with mass SMS than other channels. Because people prefer surveys through text over other mediums, they are more likely to not just respond but also answer more of the questions. The same BMC Public Health study found that people responded to 72 percent of multiple choice questions and 76 percent of Likert-like scale questions when using text messages.

Higher Quality Information

Not only will you get more responses when you use your mass SMS system for polls and surveys, but you also will get higher quality feedback and information. In another study done in collaboration between the University of Michigan Ann Arbor and New School University, researchers found that when interview-type surveys were done via SMS, the answers were of higher quality than when done through a voice interview, even if it was an automated system and not a real person.

Most likely, this is due to people feeling more comfortable with answering questions via text than verbally responding. Additionally, they can answer the questions in their own time, putting more thought and effort into it. With higher quality responses, you will have better information off of which to work when developing new policies, programs, products, or other changes to your business.

Easy to Use Analytics

Mass text messaging services also offer easy to read analytic data, which makes it easy for you to analyze the responses and act upon the data. Another benefit is real-time access to data, instead of having to wait for responses to come in and compile the information as you would with a paper survey. This allows you to start taking action immediately, if you feel it is necessary based upon the results.

If you are looking for an easy way to engage with your customers and find out their feelings about some aspect of your company, whether it is your customer support capabilities or a new product or service, the fastest, easiest, and most reliable way to do it is to conduct mass SMS polls. You can rely on the findings because you will have a larger response rate and better information.

Learn more about how texting can help your business in this informative Club Texting blog post.

June 22, 2015

Mass Texting 101: The Basics of SMS Marketing

People have become dependent upon mobile phones in today's society, and not just for communicating with friends and family. According to a study by Apigee, a startling 85 percent of users would rather go without drinking water than have to delete any of the apps on their smartphones.

Marketers have taken note, developing smart ways to capitalize on people's close relationship with their phone, including using text message marketing to reach customers. This type of marketing may be growing exponentially, but many business owners still have questions about it. This introduction to SMS marketing covers the fundamental information you need to know if you want to use it to connect with your target audience.

How Does Text Messaging Work?

Mass texting works very similarly to email campaigns. You simply have to determine what you wish to say and then create the template for it. Then, you use your mobile marketing partner's platform to input the message and distribute it to your contact list.


Take advantage of the prevalence of mobile phones with a text campaign.

How Do You Create Messages?

Creating messages is easy. You can say anything or send anything you want, as long as you stay within the 160 character limit. Most mobile marketing companies have a special website, platform, or app in which you write and edit your messages. You can choose to send a message right away or schedule several messages at a time. You can also create a template to make it easy for sending similar messages, such as appointment reminders.


Sending out appointment reminders has never been easier than with a text template.

When you create your message, you also want to ensure you include your signature to reduce any confusion by the recipient. You should never include abbreviations or text speak, as this could be confusing and appear unprofessional.

What is a Keyword?

The term keyword is used a lot in digital marketing, but its meaning in mass texting is slightly different. A keyword is a special word that prompts action. The most common use of keywords in text message marketing is for opting in to a campaign. Your potential customers text a word to a short code and number, which adds them to your contact list and sends them an automatic response. You can also set up keywords to send other automatic replies, including opting out of the service.

Why Does Your Mobile Subscriber List Play an Important Role?

Your mobile subscriber list plays an invaluable role to your campaign. The FCC has important regulations on using mass texting for advertisement purposes. One of the most significant regulations is that you must have written permission to send a customer a text message. Without your contact list, you cannot send messages to anyone, even if they have opted into other campaigns for your company.


Although you want your message to go to everyone, users must sign up.

Can You Select Just a Group of Subscribers to Text?

Most mass texting services allow you to create groups out of your subscriber list. This lets you create messages to send to a select number of clients rather than the entire list. You can use this capability for many different purposes, including sending messages to current customers, texting customers who have been inactive for awhile to bring them back to your place of business, and communicating with new subscribers who've just signed up to receive texts from you.

How Quickly Do Customers Receive a Text?

The speed at which the customers receive a text depends on several factors, including network coverage and your mobile marketing company. When the message is ready to send, first your text marketing platform has to connect with the compatible wireless network. Most texts are sent within a matter of seconds.

Does it Matter Which Carrier a Subscriber Uses?

The wireless carrier a subscriber uses could impact their ability to receive a text message. Most mass texting platforms work with major carriers; however, if a subscriber's network is not covered, then they will not be able to opt-in to your campaign. Therefore, it is best to use a platform recognized by as many different networks as possible. Additionally, the fees that your customer may incur, such as data fees and text rates, differ depending on the carrier and their individual plan.


Don't forget to check the compatible networks when signing up for mass text messaging.

SMS campaigns are easy to set up and start. You simply need to have a strategy, a mobile partner, and a mobile subscription list. If you would like to learn more about using keywords in your text marketing campaigns, read this informative Club Texting blog post.

June 18, 2015

5 Steps for Achieving Success with Your First Text Marketing Campaign

Over the past few years, mobile technology has seen exponential growth. Since 2013, spending on mobile marketing has grown 100 percent, according to Mobile Marketing Watch. Although many businesses have already jumped on board, there are still some companies missing out on this lucrative opportunity. Luckily, it is never too late to join the trend and reap the many benefits of text message marketing for your business. You simply have to follow five simple steps to achieve success.

Plan Your Strategy

Before you put the steps into motion to begin your text marketing campaign, take some time to plan your strategy. You should recognize what your goals are, such as building membership, attracting customers, driving sales, or some other business goal. This will allow you create a comprehensive plan of action in order to meet your goals.


Don't forget about the important planning stage when you start your first campaign.

You should also determine whether or not you plan to use text messages as a standalone tool or to complement your other marketing efforts, such as social media and email campaigns.

Choose the Right Mobile Communications Firm

Once you have an idea of your goals and process, you should shop around for the right mobile communications firm. The cost is not the only consideration you should make as you're deciding on a partner for your business. Different firms offer different features, including sharing or unique short codes, text to email options, and more. It's important to find a company whose products and services match your needs.

Build a Mobile Subscriber List

According to the FCC guidelines, anyone to whom you send a marketing text must have given written permission to your business. This means it is essential that you first build your mobile subscriber list before you start to distribute text messages.


Make sure to get permission before starting.

Even if you have permission to send email or have their number from another campaign, you still cannot use their number unless they have opted into the campaign. You also need to provide easy access to the terms and conditions and an easy-to-use opt out.

Create a Compelling Offer for Customers

The best way to build your subscription list is to share a compelling offer with customers as an incentive for joining your mobile program. For example, you could have a call to action in an advertisement that offers 20 percent off for texting a keyword to your short code or number.


When creating your offer, make sure it will be lucrative to customers.

Creating compelling offers does not end once you have started your campaign. You will need to continue to share special deals and other valuable messages, such as tips and reminders, to make the most of your text marketing efforts and engage with your customers over time.

Keep Your Messages Simple and Clear

When you create your text messages, it's important to stay within the 160 character limit. You also want to be sure that your message comes across without any confusion. Therefore, you should never use any abbreviations or text speak, even though it helps you say more in fewer characters. Not everyone understands these terms, and you run the risk of confusing your mobile subscribers.

You can start a successful mobile marketing effort in no time. Proper planning can help ensure that you create the right foundation for an effective text messaging campaign. If you are ready to take the first step, try Club Texting for free.

June 15, 2015

Is Your Business in a Summer Slump? Give it a Boost with Mobile Marketing

For many retail stores, summertime means a lull in business. Children out of school, families on vacation, and sunny weather enticing many to spend time outdoors can lead to a reduction in the total number of people visiting your store.


Summer can cause a reduction in sales, but there are ways to combat the summer slump.

However, summer does not have to mean reduced profits for your business. Here are a few ways mobile marketing can help to give your retail store a boost during the summer season.

Mobile-Only Sales

One way to increase your summer sales is to share special mobile-only sales with your customers. This provides an incentive for your mobile subscribers to come into your store and take advantage of exclusive, limited time offers. You can also target vacationers with mobile-only deals that can be advertised via text message, email, or your website.


Mobile marketing can help you connect with vacationers interested in taking advantage of your sales.

Most vacationers will not be able to print out coupons, but they will have their smartphones or tablets with them, according to a recent article on American Express Open Forum. Therefore, if you allow potential customers to redeem deals via their mobile devices, you may increase the number of vacationers taking advantage your offers.

Summer-Centric Promotions

Another way to boost your summertime sales is to provide deals and offers that tie-in closely with the season. For example, you can share special promotions related to the holidays, such as Memorial Day, Labor Day, July 4, Mother's Day, Father's Day, and back to school.


Create summer promotions around popular holidays to attract more customers.

You can also develop campaigns related to other popular summer events, such as baseball games or beach trips. There's also an opportunity to get creative with your specials, such as offering a "staycation" sales promotion for those who are not going on vacation, or developing a fun contest which encourages potential customers to submit photos of their favorite baseball park or beach in order to win a unique prize.

When you create promotions around summertime events, it's a good idea to try to tailor the items offered to the specific holiday or summer-centric activity, according to Signs.com. For example, on Memorial Day you may discount items that are Patriotic-themed or associated with summer, such as beach chairs, swimsuits, and barbeque grills, as this weekend is the official start of the season.

Timing is Everything

When you send out messages to your customers with your mobile marketing campaign, you want to be sure to choose the right time. The best way to attract the most attention is to send messages at peak times, which are different in the summer than the rest of the year because of the extended daylight hours and increased number of vacations. During the summertime, Wednesday tends to be the busiest day for sales during the week. According to data from Internet Retailer, approximately 16.1 percent of weekly revenue during June to August occur on Wednesday.

Cross-Channel Integration

Another way to boost your sales through mobile marketing is to integrate your promotions with your marketing efforts on other channels, especially social media. You can attract customers by posting details about your mobile program on social media, and then offer a special promotion if they opt-in to receive text messages from your business. No matter what time of year, people continue to engage on social media channels, which means that they will still be seeing your advertisements.


People still check social media during the summer, making integrated marketing efforts essential.

You can also increase your business with geo-targeted marketing approaches. Many people are on vacation, so they will be using their smartphones to find restaurants, stores, and other businesses while they are in the area. If you create advertisements that are geared towards local audiences, you can boost the overall foot traffic to your business over the summer.

Although summer may be associated with a decrease in sales, you can reduce the impact of the seasonal slump with targeted marketing campaigns. Mobile marketing, especially text messaging, can help you reach customers, inspire them to visit your store, and find those who are just passing through while on vacation, all of which will give your retail business a boost. Learn more about how your business can increase sales with SMS marketing any time of the year with this helpful Club Texting blog post.

June 12, 2015

5 Ways Mass Text Messaging Can Benefit Your Spa Business

The spa and salon industry has great potential, with massive job growth expected in this 14.7 billion dollar industry. The International Spa Association's latest data shows that the number of spa visits have risen from 160 million in 2012 to 164 million in 2013. However, this boom in business also means that there is more competition, with a 1 percent growth in the number of spas in America from 2012 to 2013.


Grow your spa business by implementing a text message campaign.

To stand out from the competition, your spa business needs to find inventive and creative ways to engage with your clients. Mass text messaging offers a lucrative opportunity for marketing your business and increasing revenue.

Exclusive Deals

One way to use text messaging for your spa is to send out exclusive deals to your clients. You must have permission from clients to send texts. However, you can advertise your mobile campaign on social media, your website, and other channels to increase your number of subscribers. After a client signs up to receive text message communications from your spa or salon, you can periodically send out messages to them about current deals, which will encourage them to come in for one of your services.

Last Minute Specials

According to Mobile Squared, the majority of text messages are opened within 3 minutes, making mobile the perfect channel for sharing last minute specials. On slow days, you can increase your sales by sending out a limited time offer available that day only. This incentive will help drive people to your establishment, turning a slow day into a busy one.


Turn a slow day into a busy one by texting information about a special deal.

Inform Clients of New Services

When you add new services to your spa, you want to inform your customers about them. You can use text messaging to let your client base know about the latest services offered by your business. You may also want to provide a special reward to your mobile subscribers, and offer an exclusive trial of the new service before it becomes available to everyone else. This extra step can make your mobile subscribers feel special and valued.


When you add a new service, such as hot stone massage, text your clientele.

Increase Customer Engagement

Sending messages to your customers also increases your customer engagement. You can distribute much more than just specials and deals; you can also send out tips on skincare and stress relief. Messages can be simple, such as "don't forget to take a moment to breathe when you feel stressed," or you can send links to your blog with more detailed tips and advice. Other messages can include sweepstakes or contests in which customers can enter to win prizes or free salon treatments. These messages increase the level of engagement with your customers, which in turn leads to a boost in customer loyalty and repeat business.

Appointment Reminders

One common problem spas and salons face is loss of business due to clients forgetting about appointments or mistaking the time. Text messaging is an easy way to send a reminder, which can cut down on the number of missed visits.


Remind your clients of their appointment with a text.

This will help you not only to maintain a busy schedule, increasing your bottom line, but it also provides an added level of customer service which also helps to build client loyalty.

Mass text messaging is an effective tool for building your business, reducing the amount of missed client appointments, and improving your customer service. It can help to strengthen your reputation and increase your profit potential. If you are ready to start your text messaging campaign, try Club Texting for free today!

June 10, 2015

SMS Marketing: Why Following the Rules Matters

Text messaging campaigns can be an effective way to reach more customers. Unlike emails, digital ads, and other traditional marketing channels, there is a much larger read rate, which in turn leads to a potential for a much higher rate of action. According to Aine Doherty at Business2Community, text messages have an open rate of about 98 percent, compared to just 22 percent for email messages. Additionally, only 1 percent of text messages are considered spam, meaning that 99 percent of messages are legitimate, which makes this a highly trusted form of communication.


Texting still packs a punch.

Before launching your mass text messaging campaign, you first need to ensure you know all the rules to remain compliant. Following the rules is extremely important. It can help your business avoid lawsuits, loss of profit, and other potential problems.

What Rules You Need to Know

Mass text messaging is highly regulated, and there are several organizations that are in charge of governing the service. Federally, the FCC (Federal Communication Commission), the FTC (Federal Trade Commission), and the CTIA (The Wireless Association) all have laws and rules in place by which you must abide. Many of the rules come from a 2013 addition to the TCPA (Telephone Consumer Protection Act). Additionally, states and local governments may also have certain guidelines in place.


It is important to read up on laws coming out of the state and federal government.

The most important rules related to mass text messaging apply to permission and privacy. You must have written permission from the consumer, and you must provide an easy way for mobile users to opt-out. Even if you already have a customer's phone number and permission from another type of campaign, such as email or direct mail marketing, you still need to obtain permission before you can send them text messages. You also have to provide detailed information on how you plan to use the text messages, including the frequency and type of messages. To help businesses remain compliant with current laws, Mogreet has released a guide for text message regulations and best practices.

Avoid Costly Fines

One of the big reasons for abiding by the rules when creating your text messaging service is to avoid costly fines. If you break any of the guidelines, you could end up with fines that range from $500 to $1500 per unsolicited message. This could add up to hundreds of thousands of dollars or more, depending on how many instances of misuse you have. The fines can quickly counter any additional patronage you receive from your campaign, so it is important to follow regulations in order to avoid any penalties.

Potential for Lawsuits

If you do not abide by the commercial text messaging rules and regulations, you may find yourself facing a class action lawsuit. Several companies and organizations have already experienced legal troubles as a result of sending unsolicited text messages. Well known pizza chain Papa John's was hit with a $250 million class action lawsuit due to spam texts in 2010. A fan also sued the Pittsburgh Penguins for sending more text messages than they had declared in the terms and conditions for their campaign. Other companies have also faced lawsuits due to text message marketing efforts gone wrong, and you do not want your business to experience the same problem.


Make a bigger profit by avoiding costly lawsuits.

Not only are lawsuits potentially expensive, they can also damage your reputation. Large companies can usually bounce back from such a problem, but smaller businesses and organizations may end up having to close due to legal troubles.

Customer Retention and Service

It's important to abide by the rules when your business is using mass text messaging because it helps to keep your customers happy. By treating your customers well, including not abusing your text message privileges, you will experience higher customer retention rates. You will also have more satisfied customers, which helps to increase brand loyalty over time.

It is easy to abide by the rules. All you have to do is have a clear opt-in and opt-out for mobile customers, along with detailed terms and conditions to which your customers have access. This protects your company from potential fines and lawsuits, while also ensuring that you remain in good standing with your customers, clients, or members.

If you are ready to start your first text message campaign, try ClubTexting for free!

June 08, 2015

How Local Retailers Can Use Text Message Marketing to Reach Customers Nearby

Whether you have a brick and mortar store, a club, a restaurant, a salon, or another type of local company, it's important to target your marketing efforts to the potential customers that live near your business. In order to expand your reach with a local audience, it is essential for your business to advertise digitally and explore mobile marketing to connect with customers. According to data from comScore, about 55 percent of Internet usage is undertaken on mobile devices. Additional data from Integrate Media Group emphasizes that many online searches, approximately 4 out of 5, are conducted to find local information, and the same percentage of people want to see ads that are targeted to their location.


Reach local customers with text message marketing.

There are many marketing channels available for local retailers, but one effective way to reach your nearby customers is through text message marketing. Before you send messages to any mobile users, you need to have their explicit permission. Therefore, it's important to advertise your mobile program to your local customers so that they will opt-in to receive offers, deals, and other notifications from your business.

In-Store Advertising for Mobile Program

One of the easiest ways to encourage local customers to participate in your mobile program is to advertise it in your store. This strategy works well because you will be targeting those who already are customers, increasing the chance that they will be interested in receiving mobile offers and other information sent via text.


Take advantage of the free space inside your store for advertising.

A simple poster or banner prominently placed can tell your customers about your text message program and provide instructions on how to subscribe. You can also add a call to action that encourages mobile users to send a text message to a keyword on other advertisements around your store. You can further motivate customers to opt-in by offering a special discount or offer redeemable that day if they subscribe to receive text message updates from your business.

Direct Mailings About Your Mobile Offers

Direct mailings are a traditional way for retailers and other businesses to let those within a specific geographic location know about their business as well as any special offers or discounts. If your goal is to increase subscriptions to your mobile program, you can send out a direct mailing including information about your text message offers.


Include a call to action in your direct mailing that encourages potential customers to opt into your text service.

If you are looking for a good reason to send out a direct mailing to try to increase your sales, then you can use your mobile campaign as a reason to communicate with your potential client base. Again, it always helps to offer some incentive for signing up to receive text messages from your business, such as a special offer or discount.

Targeted Online Advertising to Geographic Area

Your online advertising can also be easily targeted to a specific geographic area. Google AdWords, one of the most widely used marketing tools for online advertising, offers location targeting that allows you to choose the location in which your ads are seen.


Targeted online advertising ensures only those in your service area see your ads.

You can target globally, or target your reach to a particular zip code, city, county, state, or other service area. Many other online advertising companies similarly offer ways to target your marketing campaign to your service area.

When you develop your online advertising efforts, you can include specific messaging about your mobile program in the ads. Alternatively, you can add it to your website and landing pages so that when a potential customer clicks through they have an opportunity to sign up for your mobile program. Text message marketing can help you easily reach those within your service area and prompt them to visit your business. For ideas on how to increase your sales with SMS messages, read this helpful ClubTexting blog post.