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117 posts categorized "Mobile Commerce"

December 19, 2014

Customer Loyalty and the Art of Text Marketing


Text message marketing is an effective way to improve customer loyalty. Photo credit: Bantam10

Effective text message marketing is both an art and a science. It's all about grabbing the attention of potential customers with engaging, well-timed messages. If done well, text marketing can help you connect with a broader audience and build brand loyalty over time. One of the most effective approaches to text message marketing is communicating with repeat customers to keep them coming back to your business over time. If you are interested in using text messaging as a tool to improve customer loyalty, here's what you need to know.

Text Message Loyalty Programs Add Value

According to recent data, 90% of customers who participated in a mobile loyalty program felt that it was valuable, and two-thirds of those involved purchased something as a direct result of a text promotion they received. The bottom line is that well-crafted mobile loyalty programs truly add value for customers. They can also help drive sales for your business. If you are thinking about using text message marketing to engage with repeat customers, it's a win-win from both a customer and business perspective.

Messages Can Easily be Personalized

One of the emerging trends in mobile marketing is personalization. The idea is that potential customers will be more likely to take direct action if a marketing communication is highly relevant to them. Differently businesses choose to customize campaigns in different ways. Some may rely on location data to deliver messages that are geographically relevant, others might focus on timing.

A key benefit of a mobile loyalty program is that text message marketing communications can be personalized fairly easily based on key metrics like location and purchase history. Many businesses choose to customize their text communications using data about past purchases. For example, if a customer comes into your restaurant frequently and orders the same appetizer, you might consider sending them a text that offers a free app with their next meal purchase. Tailoring your text message marketing campaigns to your audience can help increase their effectiveness, and keep your customers coming back for more.


Text marketing programs are valuable for businesses and customers. Photo credit: Cubmundo

Spread the Word About Your Text Message Marketing Program

If you are interested using text message marketing to transmit relevant offers to repeat customers, it's important to spread the word about your program. Advertise your text message marketing initiative prominently via popular social networking sites, on your website, and in-store. Raising awareness about your program will increase customer sign-ups. Alternatively, you can also choose to reach your customers via mass text to encourage them to enroll in your loyalty program.

Text message marketing can serve multiple purposes for your business. Not only can you use texting as a tool to reach a new audience, you can also use it to cultivate connections with your existing customers. Many businesses are building customer loyalty and driving sales with well-crafted text messages directed at repeat customers. If you're interested in exploring text message marketing for your business, there's no better time than now to get started. Try ClubTexting for free today - you won't be disappointed!

Author Bio: Jess Shepard is a writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 17, 2014

4 Reasons to Use Text Messaging for Your New Year's Eve Promotions


Many of your customers will be out celebrating on New Year's Eve.

It's hard to believe that 2014 is already coming to a close. With New Year's Eve just around the corner, many business owners have begun developing creative strategies to reach potential customers on the evening of December 31st. After all, it is one of the most popular nights out of the year. If your restaurant or club is hosting a special event in honor of the holiday, you may want to consider adding texting to your New Year's Eve marketing toolkit. Here are four reasons text marketing is an effective channel for your upcoming promotions.

New Year's Eve is one of the Most Popular Nights Out of the Year

Visit any major city or small town on New Year's Eve night, and you'll notice that the local establishments are packed with patrons decked out in their finest attire. The sheer amount of people out on the town represents an important opportunity for business owners. Chances are good that potential customers will be checking their phones frequently to see where their friends are hanging out. A well-crafted text promotion can help you connect with all these people directly.

Potential Patrons are on the Move

Restaurants and clubs can count on their customers being out and about on New Year's Eve. While some may have purchased tickets for events in advance, many others will be hopping from place to place meeting up with different groups of friends. A text campaign can help you connect with potential customers while they're on the go. Well-timed promotions could entice them to make their next stop at your establishment.

Your Customers are Texting

Just four short years ago, approximately 60% of smartphone users sent and received texts. Today, over 81% of smartphone users communicate via text message. If you're interested in attracting the attention of younger customers, the numbers are even more promising. In recent years, the average number of texts sent and received has been climbing steadily. Potential customers in the 18-24 age demographic send and receive an average of 2,022 and 1,831 texts each month, respectively. Their older peers in the 25-34 demographic send approximately 1,130 and receive 1,110. These numbers represent a key opportunity for businesses interested in reaching younger audiences on New Year's Eve.

Open Rates for Text Campaigns are Impressive

If you're investing in a marketing campaign, you want to be sure that you're getting a good return. Text marketing provides one of the best returns in the business. Open rates for text messages are close to 100 percent, whereas average email open rates are only about 22 percent. When customers opt-in to receive text communications from your business, you can feel confident that they're getting your message.


Connect with potential patrons via text message this New Year's Eve.

Text marketing should be a key component of your marketing toolkit this New Year's Eve. The fast-paced nature of the evening aligns perfectly with a well-crafted text campaign. Your customers will be on the move, checking their phones and communicating via text frequently, and they'll be looking for fun places to spend their evening. If you want to connect with new customers over the upcoming holiday, try ClubTexting for free!

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
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December 12, 2014

Three Ways Banks Can Use Texting Services


Banks are using mobile and text messaging more frequently to reach new customers.

Business owners are always looking for ways to make their customers' lives easier. Exceptional service is what keeps companies in business. In recent years, banks and credit unions have been exploring digital channels to share important information with their customers, reach a broader audience, and make banking even more convenient. If you're in the financial services industry and you've been thinking about how you can use mobile to enhance your customer service, there are a number of approaches you can take. Here are three ways banks can use texting services to connect with their customers.

Sharing Time-Sensitive Notifications

The financial industry moves fast, and sometimes customers have trouble keeping up. Text message notifications can serve as a useful tool for banking customers who are interested in receiving up-to-the-minute information about their account. Banks can partner with texting services to convey important pieces of data to their customers. For example, if there are any suspicious transactions on an account, texts can be used to notify account holders quickly. Instant notification can be also be used as a money management tool. Account holders could opt-in to receive notifications about low account balances, overdraft transfers, or information about upcoming credit card payments.

Making Banking More Convenient

As texting has become more prevalent over the past decade, more banks and credit unions have been using it as a tool to make banking more convenient for their customers. Banks pair up with communications providers to create an intuitive system that makes sense for users. Account holders who sign up for text message banking can text codes to a designated phone number in order to take specific actions. For example, a text banking service might allow customers to check their balances, review recent account activity, schedule credit card payments, search through transactions, and find ATM locations nearby. Many accountholders prefer the convenience of text banking because it enables them to easily manage their personal finances while on the go.

Marketing Products and Services

Whether you're interested in reaching new customers or sharing information about products and services with your existing audience, text message marketing can help you accomplish your goals. Consider working with a communications provider to develop a location-based text marketing effort to connect with potential customers. For example, you may want to use geo-location technology to target mobile users at nearby ATM locations with well-crafted messages. Including information about why your products and services would be valuable to them will increase opt-in rates for your campaign. Maybe your bank offers free checking, an industry-leading rate on savings accounts, or exclusive benefits for new members. Conveying the benefits of banking with you via text message marketing will help convert potential customers into loyal ones.


Many mobile users enjoy the convenience of interacting with their bank while on the go.

If you're in the financial services industry and you've been thinking of exploring mobile to reach a broader audience and improve your customer service, a texting service can help you accomplish your goals. Texting can be used to share time-sensitive alerts, make banking more convenient, and convey information about relevant products or services to customers. What are you waiting for? Try ClubTexting for free, and start reaching a broader audience today.

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 10, 2014

3 Ways Bars Can Use Text Marketing


Text marketing is a great way to get the party started at your bar.

You've got an incredible music lineup and an impressive array of beers on tap at your bar, now all you need are more customers! Whether you're a bar owner that's recently established their first business or you're simply interested in driving more foot traffic to your business, text marketing is a great way to connect with a young audience.

The proof is in the numbers. According to recent data, 91% of mobile users in the 18-34 age demographic use their devices to send and receive text messages. Open rates for text messages hover around 99%. By comparison, average email open rates are around 33%. The bottom line is that texting is an effective way your customers. Here are three ways your business can use text marketing to increase your patronage.

Share information about special events

Does your bar have any upcoming events on the calendar? Maybe you have a monthly ladies' night or you've got a special performer on the schedule in the near future. Text marketing is a great way to get the word out to potential customers about these exclusive events. Work with a communications provider to create a campaign to help increase your foot traffic on special nights.

Incentivize your marketing

One of the challenges that many businesses face with their mobile marketing efforts is getting customers to opt-in to receive communications from their establishment. If you are interested in increasing your mobile subscriptions, you may want to consider offering an incentive for those who choose to opt-in. For example, if you're trying to increase patronage during slower lunch time hours, sharing an offer for a free appetizer or discounted meal might help drive more traffic to your business. Alternatively, if you're trying to get more customers through the door at night, you may want to text them an offer for a free drink. Providing a little incentive can help increase your campaign opt-in rates, and give your text marketing efforts a boost.

Pay attention to timing

Close to 90% of text messages are opened within three minutes of receipt. If you are planning to use text marketing for your business, spend some time thinking about timing. Consider how timing relates to your campaign goals. For example, if you are hoping to attract customers for happy hour, you'll want to schedule your campaign accordingly. Most people are leaving work at 5PM, so you may want to entice the commuter crowd with a well-timed offer just before they head out the door at 4:45PM. Timing is a critical component of any effective text marketing effort. Effective scheduling can help you attract the right crowd at the right time.


Timing is everything when it comes to text marketing campaigns.

Text message marketing is a great way to connect with younger consumers and drive traffic to your business. Bars can use texting to share information about special events, entice potential customers with unique offers, and increase their patronage. The key is to create a well-timed campaign that will reach your target customers at the perfect moment. If you're interested in exploring text message marketing for your business, try ClubTexting for free today.

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 08, 2014

How to Use Keywords with Your Text Messaging Service

By now, you may have heard that mobile marketing is the way to go if you want to reach customers anywhere in the most reliable way possible. After all, 98 percent of text messages are opened by the recipient. But how do you use keywords to get customers to sign up for your mobile list? What are keywords, anyway?


Keywords are a great way to get customers to join your loyalty programs.

What is a Keyword?

A keyword is a short word or phrase, which may include numbers, that customers text to opt-in to a mobile list. For example, 'Text FLOWERS to 25827 to join our text messaging list' is an example of an advertisement using the keyword "FLOWERS." That would be a good keyword for a florist.

How Do Keywords Work?

Customers text your keyword to the specified short code to join your contact list. They then receive a legally required automated response that thanks them for joining and tells them how to opt out if they no longer want to receive messages. Keywords usually identify a product, service, business or action. Businesses use them to entice customers to opt in to loyalty programs and special mobile offers. You can have as many keywords as you like.

What are the Benefits of Using Keywords in SMS Marketing?

Keywords offer customers a way to immediately engage with your brand when they see your advertisements. Use them on billboards, flyers and in commercials. Put them on your website and post about them on social media by incorporating them into branded graphics and videos.

Some businesses choose to have multiple keywords because it helps them break customers down into specific groups for more targeted advertisements. Keywords also provide the ability to track traditional advertising campaigns.

What Makes a Good Keyword?

Not all keywords are good ones. Combinations of letters and numbers are difficult to remember and should be avoided, if possible. Single words are best because some customers may add a space between multi-word keywords.


You can use multiple keywords to segment users by different campaigns and interests.

You'll also want to keep the following pointers in mind when selecting your keywords:

• Keep keywords as short as possible. Stick to words or phrases that are 10 letters or fewer, and the shorter they are, the better.
• Ditch the special characters. While it may look fun to throw in a dollar sign or asterisk, it's more work for the user because he or she will have to switch from the letters to the numbers. Make it as easy as possible for customers to type in your keyword.
• Try your keywords on different phones to see if the word or phrase gets autocorrected to something else. This may be a problem for brand, product or program names that are not made up of common words and phrases. If your keyword gets autocorrected, consider choosing a more common phrase or purchasing the autocorrected keywords as well.

Now you know what keywords are, how they work and how to choose a good one. Want to give it a whirl? Try ClubTexting for free.


December 05, 2014

Four Tips for Effective Text Message Marketing


Text message marketing is a great way to connect with customers.

Texting is big business. Recent data estimates that US mobile users in the 18 to 24 age demographic send an average of 67 text messages per day. Text message marketing represents an important opportunity for brands interested in reaching younger audiences. If you're thinking of adding texting to your enterprise marketing toolkit, there are several approaches you can take to develop an effective campaign. Here are five tips for making your next text message marketing campaign a success.

Create an Offer They Cannot Refuse

Few people can resist a good deal. If you want to improve foot traffic to your business, consider developing an offer that your customers simply cannot refuse. For example, you may want to offer returning customers a free drink or appetizer or exclusive VIP privileges for an evening. Take a look at past print and social media campaigns to determine which deals were most appealing to customers, and use that information to develop offers for upcoming text campaigns.

Make It a Limited Time Offer

Another effective way to get a good return on your text message marketing efforts is to create a sense of urgency for your customers. Consider putting a time table on your offer to improve campaign conversions. Making your offer valid for one night or one weekend only will entice more customers to take advantage of the good deal.

Craft a Clear Call to Action

Providing an attractive limited time offer may not be enough to get customers through the door. It's also important to have an effective call to action for your text message marketing campaign. A call to action provides customers with directions on how to take advantage of the deal your business is providing. Examples of effective calls to action might include, "Show this offer to your server to redeem your free drink" or "Present this deal at the door for VIP access."


Present your customers with a text message offer they cannot refuse.

Provide Your Business Name

While it may seem like a simple step, clarifying that the text message is from your brand is an important part of the process. Provide your business name in the first message to your customers to eliminate any possible confusion. This serves two purposes. Not only does it clarify things for your target audience, it also helps minimize any possible frustration among your customers. Always keep in mind that there are few things more frustrating than receiving an anonymous text message from a business.

If you're interested in driving foot traffic to your business, text message marketing is a great way to do it. Whether you're just launching your first campaign or you have considerable experience using mobile marketing to reach your customers, there are a few steps you can take to make your next text message marketing effort more effective. Creating an offer your customers can't refuse, making it a limited time deal, writing an effective call to action, and clarifying that the message they're receiving is from your brand can help improve your campaign conversions. Try ClubTexting for free to connect with more customers today!

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 02, 2014

Why Your Text Messages Need a Call to Action


An effective call to action can help make your text marketing campaign a success.

Open rates for text message marketing campaigns hovered around 98 percent in 2014. If your company hasn't starting using text marketing to connect with customers, you could be missing out on an important opportunity. Here are a few tips for businesses that are interested in getting started with text message marketing and here's why having an effective call to action is a critical step towards campaign success.

Crafting a successful campaign starts with an opt-in
The first step towards crafting a successful text message marketing effort is getting potential subscribers to opt-in to receive communications from your business. Businesses need to provide customers with an opt-in option in accordance with anti-spam regulations. The most common question among companies that are just getting started with text marketing is: how do I get my customers to opt in? There are a few different approaches you can take.

Crafting effective calls to action
Whether you're new to text marketing and you want to grow your subscriber list or you're a veteran text marketer that's simply interested in increasing customer opt-ins, an enticing call to action is the key to success. As you're thinking about your call to action, it's important to remember that consumers are inundated with marketing messages via email, mail, and the Internet. In order to get potential subscribers to opt-in for text communications, the language you use in your call to action needs to be irresistible and convey value. Here are some examples of effective calls to action that you can use as inspiration.


Potential subscribers are more likely to opt-in if your call to action is compelling.

Good CTAs create a sense of urgency
A limited-time opt-in offer creates a sense of urgency. Setting a designated amount of time for a deal can increase the likelihood that potential subscribers will opt-in to receive communications from your company. For example, a business might use the following limited-time call to action in order to increase their subscription rates.

 

  • Text "okay" to 123-456-7890 within the next 24 hours to receive a special deal.
  • Text "yes" to 123-456-7890 by midnight to receive an instant 30% discount.



Effective CTAs offer unique benefits to customers
The best calls to action offer unique benefits like discounts, coupons, or free products and services for customers who opt-in. After all, it's incredibly difficult to resist a good deal! Examples of calls to action that offer special benefits for customers include the following.

 

  • Send a text to 123-456-7890 to receive a 15% off discount for preferred customers.
  • Text "yes" to 123-456-7890 for your exclusive Black Friday discount.



Keep calls to action clear and concise
You have limited time to make a connection with a potential subscriber. To increase your opt-in rates, it's important to keep your calls to action concise. Providing simple instructions and illustrating benefits clearly can help improve your business campaigns.

Text marketing is an effective way to reach new customers. If you're thinking about adding text messages to your business marketing toolkit, there are a few important things to remember. First, your goal is to get customers to opt-in. To do this, you need to create compelling calls to action that entice customers to participate in your campaign. Creating urgency and providing benefits can help increase your opt-in rates. To learn more about why text marketing is so effective, see this blog post from ClubTexting.com.

Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

November 25, 2014

The Proof is in the Numbers: Why Text Message Marketing Works

There's no getting around it: Americans are addicted to their cell phones. It's hard to walk around a busy sidewalk without bumping into somebody with their nose buried into their phone. Walking around without a cell phone is likely to bring nervous, cold sweats and a desire to return to the safety of home quickly.

The good news is that this presents a terrific opportunity for businesses to use text message marketing to reach an over-increasing audience. Before delving into the implications of this epidemic, let's take a look at some statistics:

The Numbers Don't Lie

The statistics about cell phones in America are startling. Recent research found that in the United States, an estimated 90% of adults own a cell phone, and an estimated 58% own a smartphone.

Here are some additional statistics about cell phone use in America:

 

    • 2 out of 3 people check their phones for messages even when they don't receive a notification.

 

    • 29% of owners say they couldn't live without their cell phone.

 

    • 98% of Americans between the ages of 18-29 own a cell phone, and 97% of Americans aged between 30-49 own one.

 

    • 34% of Americans use their phones as their primary internet device.

 



Could these statistics just prove that Americans are addicted to technology in general? Possibly, but there is still a larger opportunity in text message marketing than other methods. Compared to the 90% of Americans with a cell phone, only 83.8% of American families have a computer in their home as of the 2013 census.

It's clear that cell phones are a major part of our daily life, and it's our duty as marketers to take advantage of that.


No matter how much we wish they did, numbers never lie!

Text Messages Are Perfect For Our Brains

The National Center for Biotechnology Information, located in the U.S. Library of Medicine, found that the average human's attention span has dropped 33% between 2000 and 2013. This leaves us with an average attention span of only 8 seconds.

Text messages fit this new mentality perfectly. A text message can be easily opened, scanned, processed, and deleted. Email messages or other, lengthier marketing materials take more effort and are more likely to be ignored. By taking advantage of our increasing need to process information quickly, you will find that less can be more.


Text messages are like perfect little appetizers for your brain!

Nobody Reads Emails

Not only are we dependent on our cell phones, but we trust our text messages much more. MailChimp conducted a survey on email open rate by industry, and found that rates varied from a 13.2% open rate (daily deals and e-coupons) to 30.71% (hobbies). The majority of open rates fell between 20% and 25%.

Consider, however, what happens when you receive a text message. It's usually opened right away, and read before it's deleted. There's no spam filter blocking your messages and making it difficult to reach your targets. In fact, it's estimated that a text message's read rate is 98%!

It's clear that there is significant opportunity for text message marketing. If you want to give it a try for your business, we'll give you the chance to do so for free! Sign up for your free trial by clicking here!

November 23, 2014

3 Lessons Learned From Starbucks' SMS Marketing

Starbucks is one of the most popular brands in the United States, but did you know that they're also an innovator when it comes to SMS marketing? Starbucks was one of the first companies to fully embrace mobile applications, and they continued their mobile focus by launching several successful SMS marketing campaigns.

Here are three lessons that you can learn from the success of Starbucks:

SMS Helps Increase Brand Loyalty

Major companies are investing in mobile marketing efforts, such as SMS, to help boost their brand loyalty. By closely tying in SMS marketing to mobile apps, loyalty memberships and exclusive perks, customers will have more reasons to choose your brand and return repeatedly.

After Starbucks SMS marketing push, they found that their mobile sales had increased a whopping 75% over last year. In addition, they found that twice as many customers were using their mobile app for payments (ten million people total). Because of the SMS campaign, these customers are now more fully integrated with Starbucks, and much more likely to continue returning to them.


SMS marketing campaigns sometimes feel like they're printing money!

It Helps You Stay Relevant

One of the most difficult challenges marketers face is staying relevant in an increasingly agile world. Marketing campaigns can be outdated before they go live, but SMS marketing is instant. Starbucks was able to take advantage of this by launching an extremely successful campaign for iced coffee drinks throughout the summer. They offered coupon codes, happy hours, and random deals throughout the summer. They added to the campaign by adding humorous, surprising touches, like a picture of a cat in outer space.

Starbucks has also had great success with their 12 Days of Christmas promotion where they offered a different gift for sale each week. Some of the most popular items they offered included refillable coffee mugs that could be used throughout the next month of January. By offering deals to drive the Starbucks brand for Christmas gifts, they were also able to incentivize the recipients of the gifts to return often the next month- turning them into customers, as well!

SMS Marketing Works Hand-In-Hand With Social Media

One of the reasons that Starbucks' SMS campaigns are successful is their terrific integration with social media. Starbucks uses their online presence to drive traffic to SMS, and vice-versa. This provides a great opportunity to grow your social media presence while also focusing on customer loyalty and sales!

This is how Starbucks was able to leverage their social media presence:

 

    • Offering incentives. Many of the opt-in forms posted by Starbucks promised gifts, coupons, or other promotions. Incentives have been proven to drive email subscriptions, so it isn't surprising that it would help boost SMS subscriptions, too.

 

    • Using media to stand out. Starbucks was able to grab attention by posting Facebook pictures of frappuncinos with faces in them, and tweeting pictures of dogs with coffee on a beach. The pictures were relevant, humorous, and demanded attention.

 

    • Drove awareness. Throughout their summer campaign, Starbucks continued to send out social media messages, which continued to get shared, favorited, and commented on. Their tight, relevant marketing message reached enough people to have a significant effect on mobile sales and app signups.

 




Social media is an SMS marketer's greatest ally!

Do you think you have what it takes to match Starbucks success? Give it a try for free by taking advantage of our free trial here!

November 20, 2014

5 Effective Tips for Marketing with Coupons

Americans have come to expect coupons. It's part of the shopping experience. But even if you have a global reach, everyone appreciates a good deal. The problem most marketers have is using coupons without devaluing the brand. Can it be done? Yes! Use these five tips to bring in business with coupons.


Coupons are a marketer's best friend.

1. Offer Coupons to Make Your Customers Feel Good

Who doesn't enjoy getting a good deal? Coupons evoke positive feelings in shoppers, and happy customers are likely to buy more and come back for repeat visits. Simply put, using coupons helps shoppers feel good about their purchases.

2. Encourage Shoppers to Try New Products or Services at Lower Prices

People work hard for their money, and they're hesitant to spend it on products or services that they've never tried before. But offering a discount can encourage people to try your product or service when they would have never done so at the regular price.

3. Build Your Customer List Using Coupons

If you want loyal customers, you have to build up your preferred customers lists. One of the best ways to encourage shoppers to sign up for future promotions is to offer a high-value coupon for their next shopping visit. For example, some stores offer coupons for 50% off a regularly priced item or $5 off $25 or more for the customer's next visit after list signup.

4. Target Former and Existing Customers with Enticing Discounts

Some customers drift away over time. They may be shopping with your competitors, or perhaps they don't feel they have a need for your product or service right now. A coupon can attract existing customers who need a reminder or nudge and can even bring back old customers if the price is right. Continue to offer rewards to encourage customer loyalty.

5. Help Customers Save Time by Offering Mobile Coupons

A coupon's value is based not only on its face value, but also in how much time it takes to find the coupon (and in the case of traditional coupons, clip and organize them). Help your customers save time by offering a mobile coupon instead of a paper one. Not only are mobile coupons more convenient, they're 10 times more likely to be redeemed than traditional coupons. They're also easier to keep up with because mobile phone users have their phones with them an average of 22 hours a day.


Get coupons to your customers quickly via SMS messages.

Last year, more than 66 million digital coupons were redeemed. Isn't it time you started using coupons in your marketing? We can get the word out fast with our mass texting service.