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123 posts categorized "Mobile Commerce"

January 21, 2015

4 Ways to Improve Your Marketing in 2015


Attract new customers with some fresh marketing campaigns this new year.

The new year is a great opportunity for a fresh start. This is true for both individuals and businesses. If your marketing efforts were less impactful than you'd hoped, it's time to step up your game in 2015. Whether you're interested in reaching a new audience or reconnect with existing customers this year, there are a number of approaches you can take that will help you achieve your business goals. Here are four ways to improve your marketing in 2015.

Revisit Past Campaigns

The best way to create more effective marketing campaigns is to learn from past successes and failures. Take a look back at some of your previous promotions, and spend some time trying to identify common elements. For example, are particular deals more appealing to your customers than others? Did timing play a role in campaign success? Is one marketing channel more impactful than another? Revisiting past efforts is the first step towards developing more effective campaigns this year.

Talk to Your Customers

One of the best ways to find out what your customers want from your business is to ask them. Conducting some formal and informal market research can help improve your marketing efforts this year. Talk to your customers when they visit your business, ask them what types of promotions grab their attention, if there are ways you can improve your food and drink menu, and how you can enhance their experience in 2015. Use the information you gather to map out your marketing plans.

Explore New Channels for Promotion

If your marketing efforts left something to be desired in 2014, it may be worth exploring new channels for promotion. Sometimes it's not your promotions themselves that are the issue; it's that you aren't choosing the best avenues to share information with your customers. This year, consider trying something different like a text message marketing campaign. Well-crafted text campaigns have high open rates and are an effective way to reach your customers.

Pay Attention to the Results

Are you tracking the results of your marketing efforts closely? If not, it's time to start. The best way for you to determine whether a marketing campaign is effective or not is to track the response from your customers. How you track this data depends on the channel you're using to reach your target audience. For example, if you launch an ad campaign online, there are platforms that allow you to monitor your click through rates. Paying attention to the results of your ongoing marketing efforts can help you create better campaigns.


Get people talking about your business in 2015.

It's time to refresh your marketing efforts and reach more customers this year. If you're interested in taking things up a notch in 2015, start by revisiting past efforts, talking to your customers, expanding your marketing horizons via new channels, and paying attention to campaign results. These four steps can help you achieve your business goals this year. Click here to learn more about how you can reach new customers with your marketing campaigns today!

January 12, 2015

Email and Texting: Your Marketing 1-2 Punch


Text message marketing can be used to share time sensitive information with potential customers.

Many businesses experience success by engaging with consumers through multiple channels. Thanks to technology, the options for connecting with your audience through your marketing efforts are almost endless. But email and texting are two of the most popular ways that brands interact with their customers. If you are interested in taking your marketing efforts up a notch in the coming year, you may want to consider adding these tools business marketing toolkit. Email and text marketing are effective, and if campaigns are done correctly, these particular channels complement each other quite well. Here's how you can create a marketing 1-2 punch with your email and text message marketing efforts.

Email Is One of the Most Trusted Forms of Communication

People have been communicating via email since the Internet's earliest days, so it makes sense that this channel would be among the most trusted forms of communication. Many consumers prefer to interact with brands via email. Recent data suggests that 64 percent of email users report being receptive to business marketing messages in their inboxes, and 50 percent say that they prefer to receive email notifications about special promotions from companies. Despite being a trusted form of communication, it's worth noting that email open rates tend to be low as compared with text message open rates.

Open Rates for Text Messages Are Higher Than Email

One of the biggest benefits of using text message marketing in addition to your email campaigns is that open rates for text messages tend to be much higher than email. If a customer opts in to receive text communications from your business, open rates for messages may be as high as 98 percent. Email open rates average just 20 percent, but that's not to say the channel isn't effective. Think of it this way, if your subscription list has 10000 members; your email has the potential to reach 2000 people. By the same token, you may be able to reach 9800 of those subscribers via text.

Email and Text Message Marketing Are Complementary

Many businesses choose to use email and text message marketing in conjunction with one another because they are complementary tools. The two channels allow for vastly different types of communication. Email can be used as an ongoing tool to share evergreen information about your business in an effort to build customer loyalty, while texts can be used to transmit time sensitive data about things like flash deals, special promotions, and appointment reminders. Email messages don't convey the same sense of urgency that text message communications carry, and the information that you share with your customers will likely vary.


Email is a tried and true means of cultivating ongoing business relationships with customers.

If you're interested in reaching a new audience or improving customer loyalty this year, consider using email and text message marketing to share information with potential patrons. Email is a tried and true form of communication which can be used to build ongoing relationships with your customers, and a well-crafted text message campaign can be used to pique their interest around time-sensitive deals and promotions. Start improving your marketing initiatives for the coming year, and try ClubTexting for free today!

January 05, 2015

6 Ways to Reach Online Shoppers in 2015

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According to recent research from selz.com, online sales during the first quarter of 2014 were up 13% compared to the same period in 2013, and mobile ecommerce was up an impressive 35%. If anything like that growth happens again this year, 2015 looks set to be a record-breaking year for cyber shopping.

Knowing the numbers and taking advantage of them, however, are two different things. If you’ve never thought about sending a group sms message, or even considered how to go about encouraging people to opt in to a group sms text list, this year is a good time to look into the advantages of doing so. If you want to avoid getting left in the dust during 2015, check out some of these ideas for engaging digital shoppers this year: 

 

1) Dynamic Advertising

Canny fashion retailers are creating marketing campaigns which allow consumers to click through ads to gain access to the latest clothing collections. This may include browsing a brand’s entire catalog, viewing prices and watching embedded videos, but the only limitations to dynamic ads are your imagination. Dynamic clothing catalogs are also capable of automatically updating with new offers, so there’s no need to constantly adjust the interface. You can even include a link within the ads to encourage viewers to sign up for future group sms message alerts. These ads provide consumers with a window on your brand’s ethos, as well as an easy-to-use online shopping option. 

 

2) Apps

Mobile apps are an incredibly powerful tool for retailers, as more and more digital consumers rely on a good app to engage with brands. Good examples in the retail world include Victoria’s Secret, H&M and Kohl’s.

 

3) Sweepstakes

Running a sweepstakes on social media is a good way to keep consumers engaged in between shopping. Most people check their social media almost as often as they check their text messages; used in tandem with sending group sms messages to those who have opted in, a sweepstakes can keep the conversation going long after people have stopped thinking about your products. Plus, it’ll encourage more people to sign up for future group SMS message alerts. After all, who doesn’t want free stuff or big discounts?

 

4) Gift Guides

Online gift guides work brilliantly as a supplement to catalogs because so many people use their mobile devices to browse products prior to shopping. An attractive gift guide is one of the better uses of the oft-maligned QR code, so consider adding a QR code to your print ads, sending customers directly to a gift guide.

 

5) Content-Powered Commerce

Forrester Research coined the phrase ‘Two-Site Syndrome’ to describe a tendency for brands to use one site for engaging content - videos, industry information etc - and another to host the product catalog. The trouble with this approach is that it creates a disjointed user experience. So while it might seem easier to split your marketing content from your commercial interface, it’s better in the long run to create an integrated, one-site solution, where social media and blog posts serve the function of driving consumers to your catalog.

 

6) Geo-Targeting Technology

A retailer may wish to connect their online presence with their physical location via location-targeting tactics such as offering time-limited discount deals directly to mobile devices the moment it enters a retail store, or to customers who live (or travel) within a certain distance of the retailer. You can even send SMS to groups of people with the same shopping habits as soon as they find themselves nearby. Used in conjunction with mobile coupons and other text messaging strategies, geo-targeting promises to be one of the most powerful tools in the marketers arsenal this year. 

 

 

 

January 03, 2015

Latin America’s SMS Employment Boom

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Recruitment marketplace Emprego Ligado has been helping Brazilians find employment by the million, all thanks to the explosion in cellphone usage across Latin America. Backed since 2012 by a number of high profile investors, the firm has just won Series A funding from a new rash of venture capitalists. The funding - to the tune of $7 million - will be used for continental expansion. 

If Brazil is anything to go by, Emprego Ligado’s expansion across the region will prove fruitful. Founder Jacob Rosnbloom claims to have created more than 2 million interview opportunities for blue-collar workers during 2014; 18% of them were offered a job the first day they signed up. Even more crucially in a country where long commutes are commonplace, he has helped jobseekers find work closer to home (within an average of two and a half miles, according to Rosenbloom). The proximity of worker to workplace is helping companies and employees cut thousands in costs. 

The international expansion of Emprego Ligado is not indicative of a major shift in the company’s model, which asks users to upload resumes and filter job opportunities via text message. The process takes just a few minutes. By opening the recruitment process to citizens for whom the only connectivity tech they possess is a feature phone, Emprego Ligado has increased potential job matches ten fold. 

Rosenbloom is almost as passionate about his role in reducing commute times as he is helping people find jobs in the first place. “People will spend over 3 hours a day in traffic to get to the downtown area for work,” says Rosenbloom. His idea was to enable people to find work closer to home so they can “spend more time with their families, be more productive at work and stay longer in their jobs.”

By turning text messaging into a recruitment tool, Emprego Ligado has contributed to Latin America’s employment boom. In Brazil - where only 7.5% of the population has a data plan - such growth wouldn’t be possible without SMS. Millions of nationals have found gainful employment using the platform, and as they expand across Latin America, millions more hope to do the same.

December 25, 2014

3 Ways to Use Group Texting for the Holidays


The holidays are a great time to connect with customers. Photo credit: mgkmphotography

The holiday season is here and consumers are flocking to local malls, stores, and restaurants to find the perfect gifts for their loved ones. They are also relying on their phones more frequently to seek out the best possible deals nearby. As mobile has become a more prevalent communication tool, consumers have become accustomed to communicating with businesses via this important channel. If you haven't begun exploring mobile marketing to reach your customers, your company could be missing out. Here are three ways your business can use group texting to attract the attention of your target audience this holiday season.

Share Information about Special Events

The holiday season is a popular time for special events. Many establishments host an annual holiday party or have a New Year's Eve bash complete with a champagne toast at midnight. If your business is hosting a special event this holiday season, group texting can be a great way to get the word out to potential attendees. Whether you're interested in connecting with previous customers or reaching an entirely new audience, text message marketing can help you get people talking about your upcoming holiday party or New Year's bash. Partner with a mobile developer for your group texting campaign. There's still time to get the party started this season!

Transmit Exclusive Offers

Are you running any promotional campaigns during the holiday season? If so, group texting can be used to transmit exclusive offers to potential customers. Consumers are on the lookout for deals right now, so chances are they will be more open to receiving communications from your business. This is especially true if you're offering something that adds value for them. For example, if you're a restaurant owner that's interested in increasing your foot traffic, you may want to offer potential customers a free holiday-themed beverage in the spirit of the season. Group texting is a great way to share information about your holiday promotions.

Say Thank You and Send a Greeting

The holiday season is a time to be joyful and thankful. It's a great time of year to send your existing customers a friendly greeting and tell them how much you appreciate their ongoing business. Group texting can help you build customer loyalty during the holiday season and beyond. If you're interested in doing something nice for your repeat customers, a friendly greeting and thank you note is a wonderful gesture. You could even sweeten the deal by using group texting to provide them with a special discount to thank them for their business.


Add group texting to your marketing toolkit this holiday season. Photo credit: highwaysagency

Potential customers are open to communicating with businesses via their mobile devices. This is especially true during the holiday season because everyone is on the lookout for a good deal. If you're interested in using group texting to reach your audience, there are multiple approaches you can take. Consider sharing information about special events, transmitting exclusive offers, and thanking repeat customers for their business this holiday season. Try ClubTexting for free today to connect with your customers.

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 24, 2014

How Auto Dealers Can Use Text Message Marketing


Text message marketing is a great way to reach potential car buyers. Photo Credit: Ian Sand

A recent study sheds new light on the most effective marketing channels for auto dealers interested in reaching more customers. For years, digital marketers have been buzzing about social media. Auto dealerships have been using sites like Facebook and Twitter in an attempt to reach potential buyers. But as it turns out, only 1 percent of consumers are influenced by social media when it comes to their vehicle purchases. This figure is slightly higher among Millennials, with 5 percent reporting that major social networks played a role in the car buying process. If you are an auto dealer that's interested in connecting with consumers, recent data suggests that mobile might be the way to go. Here are three ways you can use text message marketing to reach your customers.

Be Conversational with Your Text Message Marketing

One of the most important things to remember when it comes to text message marketing is that texting should be viewed as a conversation, rather than just an advertising medium. For example, if you are interested in reaching new customers, you may consider working with a mobile developer to create a texting campaign that asks a question. Depending on what types of deals you're offering, the following could work well, "We're offering a special discount on the 2015 Hyundai Elantra. Are you interested in learning more? Text YES to 123-456-7890 for additional information." Avoiding marketing speak and approaching text message marketing as a conversation can help you increase customer interest.

Set up Service Reminders for Existing Customers

Text message marketing can also be used as a handy tool for customers that have purchased vehicles from you previously. Some auto dealers are using mobile to send maintenance reminders to existing customers. For example, if a customer's vehicle is due for an oil change or tire rotation, they'll receive a text that asks if they're interested in scheduling an appointment. This approach to text message marketing works well because it adds value for your audience. It can also help you attract new business to your service department. It's a win-win for both your customers and your dealership.

Use Texts as a Tool to Disseminate Important Information

Another way auto dealers can create value for the customer with text message marketing is by disseminating important information via mobile. Customers might subscribe to your list to receive vehicle recall notices, helpful tips for driving in inclement weather, and updates about any special offers at your dealership. Again, this is an effective approach because you're providing your audience with valuable information. If you're interested in connecting with customers who've purchased cars from your dealership in the past, this text message marketing strategy can help you accomplish your goal.


Auto dealers have changed their approach to marketing as technology has advanced. Photo credit: Kevin White

There are a number of ways you can use text message marketing to reach car buyers. Whether you're interested in exploring mobile to pique the interest of new customers or making connections with previous buyers, a well-crafted text message campaign can help you reach your audience. What are you waiting for? Try ClubTexting for free and start connecting with your target customers today!

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 19, 2014

Customer Loyalty and the Art of Text Marketing


Text message marketing is an effective way to improve customer loyalty. Photo credit: Bantam10

Effective text message marketing is both an art and a science. It's all about grabbing the attention of potential customers with engaging, well-timed messages. If done well, text marketing can help you connect with a broader audience and build brand loyalty over time. One of the most effective approaches to text message marketing is communicating with repeat customers to keep them coming back to your business over time. If you are interested in using text messaging as a tool to improve customer loyalty, here's what you need to know.

Text Message Loyalty Programs Add Value

According to recent data, 90% of customers who participated in a mobile loyalty program felt that it was valuable, and two-thirds of those involved purchased something as a direct result of a text promotion they received. The bottom line is that well-crafted mobile loyalty programs truly add value for customers. They can also help drive sales for your business. If you are thinking about using text message marketing to engage with repeat customers, it's a win-win from both a customer and business perspective.

Messages Can Easily be Personalized

One of the emerging trends in mobile marketing is personalization. The idea is that potential customers will be more likely to take direct action if a marketing communication is highly relevant to them. Differently businesses choose to customize campaigns in different ways. Some may rely on location data to deliver messages that are geographically relevant, others might focus on timing.

A key benefit of a mobile loyalty program is that text message marketing communications can be personalized fairly easily based on key metrics like location and purchase history. Many businesses choose to customize their text communications using data about past purchases. For example, if a customer comes into your restaurant frequently and orders the same appetizer, you might consider sending them a text that offers a free app with their next meal purchase. Tailoring your text message marketing campaigns to your audience can help increase their effectiveness, and keep your customers coming back for more.


Text marketing programs are valuable for businesses and customers. Photo credit: Cubmundo

Spread the Word About Your Text Message Marketing Program

If you are interested using text message marketing to transmit relevant offers to repeat customers, it's important to spread the word about your program. Advertise your text message marketing initiative prominently via popular social networking sites, on your website, and in-store. Raising awareness about your program will increase customer sign-ups. Alternatively, you can also choose to reach your customers via mass text to encourage them to enroll in your loyalty program.

Text message marketing can serve multiple purposes for your business. Not only can you use texting as a tool to reach a new audience, you can also use it to cultivate connections with your existing customers. Many businesses are building customer loyalty and driving sales with well-crafted text messages directed at repeat customers. If you're interested in exploring text message marketing for your business, there's no better time than now to get started. Try ClubTexting for free today - you won't be disappointed!

Author Bio: Jess Shepard is a writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 17, 2014

4 Reasons to Use Text Messaging for Your New Year's Eve Promotions


Many of your customers will be out celebrating on New Year's Eve.

It's hard to believe that 2014 is already coming to a close. With New Year's Eve just around the corner, many business owners have begun developing creative strategies to reach potential customers on the evening of December 31st. After all, it is one of the most popular nights out of the year. If your restaurant or club is hosting a special event in honor of the holiday, you may want to consider adding texting to your New Year's Eve marketing toolkit. Here are four reasons text marketing is an effective channel for your upcoming promotions.

New Year's Eve is one of the Most Popular Nights Out of the Year

Visit any major city or small town on New Year's Eve night, and you'll notice that the local establishments are packed with patrons decked out in their finest attire. The sheer amount of people out on the town represents an important opportunity for business owners. Chances are good that potential customers will be checking their phones frequently to see where their friends are hanging out. A well-crafted text promotion can help you connect with all these people directly.

Potential Patrons are on the Move

Restaurants and clubs can count on their customers being out and about on New Year's Eve. While some may have purchased tickets for events in advance, many others will be hopping from place to place meeting up with different groups of friends. A text campaign can help you connect with potential customers while they're on the go. Well-timed promotions could entice them to make their next stop at your establishment.

Your Customers are Texting

Just four short years ago, approximately 60% of smartphone users sent and received texts. Today, over 81% of smartphone users communicate via text message. If you're interested in attracting the attention of younger customers, the numbers are even more promising. In recent years, the average number of texts sent and received has been climbing steadily. Potential customers in the 18-24 age demographic send and receive an average of 2,022 and 1,831 texts each month, respectively. Their older peers in the 25-34 demographic send approximately 1,130 and receive 1,110. These numbers represent a key opportunity for businesses interested in reaching younger audiences on New Year's Eve.

Open Rates for Text Campaigns are Impressive

If you're investing in a marketing campaign, you want to be sure that you're getting a good return. Text marketing provides one of the best returns in the business. Open rates for text messages are close to 100 percent, whereas average email open rates are only about 22 percent. When customers opt-in to receive text communications from your business, you can feel confident that they're getting your message.


Connect with potential patrons via text message this New Year's Eve.

Text marketing should be a key component of your marketing toolkit this New Year's Eve. The fast-paced nature of the evening aligns perfectly with a well-crafted text campaign. Your customers will be on the move, checking their phones and communicating via text frequently, and they'll be looking for fun places to spend their evening. If you want to connect with new customers over the upcoming holiday, try ClubTexting for free!

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
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December 12, 2014

Three Ways Banks Can Use Texting Services


Banks are using mobile and text messaging more frequently to reach new customers.

Business owners are always looking for ways to make their customers' lives easier. Exceptional service is what keeps companies in business. In recent years, banks and credit unions have been exploring digital channels to share important information with their customers, reach a broader audience, and make banking even more convenient. If you're in the financial services industry and you've been thinking about how you can use mobile to enhance your customer service, there are a number of approaches you can take. Here are three ways banks can use texting services to connect with their customers.

Sharing Time-Sensitive Notifications

The financial industry moves fast, and sometimes customers have trouble keeping up. Text message notifications can serve as a useful tool for banking customers who are interested in receiving up-to-the-minute information about their account. Banks can partner with texting services to convey important pieces of data to their customers. For example, if there are any suspicious transactions on an account, texts can be used to notify account holders quickly. Instant notification can be also be used as a money management tool. Account holders could opt-in to receive notifications about low account balances, overdraft transfers, or information about upcoming credit card payments.

Making Banking More Convenient

As texting has become more prevalent over the past decade, more banks and credit unions have been using it as a tool to make banking more convenient for their customers. Banks pair up with communications providers to create an intuitive system that makes sense for users. Account holders who sign up for text message banking can text codes to a designated phone number in order to take specific actions. For example, a text banking service might allow customers to check their balances, review recent account activity, schedule credit card payments, search through transactions, and find ATM locations nearby. Many accountholders prefer the convenience of text banking because it enables them to easily manage their personal finances while on the go.

Marketing Products and Services

Whether you're interested in reaching new customers or sharing information about products and services with your existing audience, text message marketing can help you accomplish your goals. Consider working with a communications provider to develop a location-based text marketing effort to connect with potential customers. For example, you may want to use geo-location technology to target mobile users at nearby ATM locations with well-crafted messages. Including information about why your products and services would be valuable to them will increase opt-in rates for your campaign. Maybe your bank offers free checking, an industry-leading rate on savings accounts, or exclusive benefits for new members. Conveying the benefits of banking with you via text message marketing will help convert potential customers into loyal ones.


Many mobile users enjoy the convenience of interacting with their bank while on the go.

If you're in the financial services industry and you've been thinking of exploring mobile to reach a broader audience and improve your customer service, a texting service can help you accomplish your goals. Texting can be used to share time-sensitive alerts, make banking more convenient, and convey information about relevant products or services to customers. What are you waiting for? Try ClubTexting for free, and start reaching a broader audience today.

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

December 10, 2014

3 Ways Bars Can Use Text Marketing


Text marketing is a great way to get the party started at your bar.

You've got an incredible music lineup and an impressive array of beers on tap at your bar, now all you need are more customers! Whether you're a bar owner that's recently established their first business or you're simply interested in driving more foot traffic to your business, text marketing is a great way to connect with a young audience.

The proof is in the numbers. According to recent data, 91% of mobile users in the 18-34 age demographic use their devices to send and receive text messages. Open rates for text messages hover around 99%. By comparison, average email open rates are around 33%. The bottom line is that texting is an effective way your customers. Here are three ways your business can use text marketing to increase your patronage.

Share information about special events

Does your bar have any upcoming events on the calendar? Maybe you have a monthly ladies' night or you've got a special performer on the schedule in the near future. Text marketing is a great way to get the word out to potential customers about these exclusive events. Work with a communications provider to create a campaign to help increase your foot traffic on special nights.

Incentivize your marketing

One of the challenges that many businesses face with their mobile marketing efforts is getting customers to opt-in to receive communications from their establishment. If you are interested in increasing your mobile subscriptions, you may want to consider offering an incentive for those who choose to opt-in. For example, if you're trying to increase patronage during slower lunch time hours, sharing an offer for a free appetizer or discounted meal might help drive more traffic to your business. Alternatively, if you're trying to get more customers through the door at night, you may want to text them an offer for a free drink. Providing a little incentive can help increase your campaign opt-in rates, and give your text marketing efforts a boost.

Pay attention to timing

Close to 90% of text messages are opened within three minutes of receipt. If you are planning to use text marketing for your business, spend some time thinking about timing. Consider how timing relates to your campaign goals. For example, if you are hoping to attract customers for happy hour, you'll want to schedule your campaign accordingly. Most people are leaving work at 5PM, so you may want to entice the commuter crowd with a well-timed offer just before they head out the door at 4:45PM. Timing is a critical component of any effective text marketing effort. Effective scheduling can help you attract the right crowd at the right time.


Timing is everything when it comes to text marketing campaigns.

Text message marketing is a great way to connect with younger consumers and drive traffic to your business. Bars can use texting to share information about special events, entice potential customers with unique offers, and increase their patronage. The key is to create a well-timed campaign that will reach your target customers at the perfect moment. If you're interested in exploring text message marketing for your business, try ClubTexting for free today.

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.