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213 posts categorized "Mobile Commerce"

September 08, 2016

5 Tips for Implementing Group Texting for Your Yacht Club

To successfully run your yacht club, it is imperative you provide your members excellent customer service. They expect only the best from you, and they will clarify it when you do not meet their expectations. It is up to you to continually attract new members, so your numbers remain active, and you reach your goals each year.

Implementing a group texting campaign provides you a way to promote your business and communicate with current, new and prospective members for enhanced customer service. The following will help you to create a strong foundation for your campaign so you will meet -- and exceed -- your goals.

Start with Your Goals


Consider what you hope to achieve for your yacht club with a texting campaign.

Before you do anything, it is imperative you develop goals for your program. It helps if you review your overall business goals. Perhaps you wish to increase membership by 20 percent this quarter. Maybe you need to increase sales or increase event participation. Your goals for both your yacht club business and the group texting campaign go a long way in determining what type of messages you send, and how you plan to promote your program.

Determine Your Audience

You should also determine your target audience for your group texting campaign. This might be prospective members or current members, or you might run simultaneous campaigns for both. It is beneficial to perform market research and learn more about the demographics and behavior patterns of your yacht club members. This will help you to create the right content for your followers, increasing the engagement and ultimately success of your campaign.

Create Content of Value

One of the most critical components of any successful group texting campaign is that you provide content of value to your subscribers. This could be discounts or offers on your services or information about member events. What is considered "value" depends on your clientele and members, and the services you offer. You might have to run a few test campaigns after your market research to see which content has the greatest impact. Regardless, take some time to determine what you and your members consider valuable, and what measures you plan to gauge the success of this content.

Develop a Schedule

For your group texting campaign to work, you must contact your yacht club members at the ideal frequency. You want to communicate with them enough, so they continue to take advantage of your offerings and engage with your club. However, you do not want to oversaturate them to where they disregard your messages or opt out of your service. Finding the right balance might take trial and error, but it is typically around two to four messages per month.

Segment Your Subscribers


Create groups for your subscribers and send targeted messages.

As a yacht club, you have to balance between providing service to your current members and try to attract additional members. Your group texting program provides a way to contact both, and you should send personalized, targeted messages to both categories. It is easy to segment your subscriber list, so you send only the relevant messages to each person. You can have multiple groups, and your members can be placed in more than one. Just be sure that you still only send members around two to four messages per month even if they are in more than one group.

The more time you spend researching your prospective members and determining what they want from a group texting program, and what goals you wish to reach, the better campaign you will create. This research helps you to build a strong foundation on which to build as your program commences and progresses.

Ready to see how texting can increase your yacht club membership numbers? Try ClubTexting for free.

July 19, 2016

SMS Marketing for eCommerce: What You Need to Know for a Successful Campaign

As an eCommerce business, you may be thinking that email is the best way to communicate with your customers. However, more and more people are shopping online straight from their phones. Plus, they carry their phones around with them everywhere, making it easy for them to act on any advertisements they may see. Therefore, a strong SMS marketing campaign has a role in boosting business for eCommerce retailers, just as it does for any business. Following are just a few tips to help implement your campaign to get the most out of all the lucrative benefits of the marketing medium.

Create a Coupon That Entices


You only have 160 characters to get people to take action and redeem your offer

SMS marketing provides a key way to send out coupons and other deals, but it takes more than just telling your customers about the deal to get them to take action. With a text message, you only have 160 characters, so you need to make them count. It is best to use strong, action verbs and motivating language to provide a sense of urgency.

In addition to working on the right verbiage, you also need to determine the right discount or offer to provide. It should be a balance between a deal for your clients and one that does not reduce your profit margin too much.

Integrate Your Campaigns

Although SMS marketing provides benefits even when used as a stand-alone marketing channel, you get even more of the benefits when used as part of an integrated marketing strategy. Text messages make for one of the best calls to action for any type pf advertisements, including print ads, flyers, billboards, television ads and radio spots. They also play a role in your digital ads, social media profiles, emails, and website. It does not take much to add a keyword and number to all your marketing collateral.

People carry their phones with them everywhere and rarely have them further than an arm's length away. As soon as they see the ad, they can take immediate action before they change their mind or forget. This strengthens the impact of your advertising campaign while barely increasing your expenditure.

Make It Easy to Shop


It is important to make it easy for people to shop right from their phones

More and more people use their cell phones in lieu of a personal computer, and mobile commerce makes up 30 percent of eCommerce business in the U.S. Even those who spend a lot of time on a computer still use their mobile phones for online shopping. As an eCommerce business, you want to be sure that you make it easy for your customers to shop on all platforms, including mobile platforms. With SMS marketing, you can send out digital coupons and make it easy for your customers to redeem them. Within the message, include a link for redemption that sends customers to your mobile shopping site so they can buy your products right there and then.

Don't Target Smartphones Only

Although you want to make it easy for customers to shop directly from the text message, you do not want to only target smartphones. The number of people who own a smartphone continually increases, with the current saturation at about 64 percent. Those who own an SMS enabled cell phone is much higher, at over 90 percent of the American adult population. Therefore, you have a chance to target a much wider audience if you create a message that also appeals to those who might not have a smartphone or shop online. You can do this by including an easy to follow way to redeem the coupon online even if they do not click on the link.

Take Advantage of Immediate Open Rates

One of the most lucrative benefits of SMS marketing is its extremely high open rate, which is at about 98 percent. Almost all of those are read within just a few minutes of receipt. This works well for businesses that wish to send out time-sensitive texts and promotions. Leverage this by sending special and exclusive flash sales and limited-time offers that are only good for that day only. People will be more motivated to take immediate action because the deal expires soon.

Provide Enhanced Transactional Messages and Other Customer Service


Let customers know their package is on the way

Text messages are a versatile component for your eCommerce business to use. Not only do they work as a way to send out coupons or provide an easy CTA, but they also work as an avenue for transactional and other customer service messages. When someone buys an item, send the receipt through text rather than email. Do the same when the package is sent and delivered. Due to the previously mentioned high open rate, you can feel confident that your customers remain well aware of the status of their purchase.

SMS marketing works well for any business, including eCommerce retailers. When you develop your strategy, be sure to create messages that are unique to the medium and provide something of value to your subscribers to keep customers engaged and coming back for more.

Ready to see how SMS marketing can boost your eCommerce business? Start your campaign today and try ClubTexting for free.

July 16, 2016

How SMS Marketing Helps to Increase Your Radio Station's Listeners

Whether you have a traditional radio station, Internet-based station or a satellite station, finding listeners remains key. Promotion and marketing provide you with ways to reach out to possible and current listeners to build a strong listener base. One beneficial and cost-effective marketing platform that can benefit your radio station is SMS marketing. With the right plan in place, you can increase the number of listeners so that your radio station remains relevant and boosts its business.

Engages Listeners


Your radio DJs can ask listeners to text in for requests to increase engagement

Radio remains a medium in which the relationship with the audience is key. Therefore, you want to have a way to communicate with your audience and make it easy for them to communicate with you. One way to do this is to use SMS marketing. Your audience can text in a live music request, vote via text for your current radio station poll, or otherwise join in with what is going on. Most people have their phones with them at all times, so it is easy for them to pick up their phone and vote whether or not they liked a particular song or text to participate in your latest contest. This boosts their engagement with your station, which, in turn, increases the chance they will choose to become a repeat listener, and may even become a loyal one.

Reminds People to Tune In

Once you have permission to text someone, you can send out reminders about your events. You only want to text your subscribers around two to four times per month, which is perfect for occasional reminders. Rather than reminding them about every single show, send out reminders about your special events, a new show you're starting, a contest you are running, and more. When someone receives a text about your radio station, they will be reminded to tune in, whether for the event or simply when they decide they want to have the radio on in the background.

Creates Excitement


Texting is the perfect CTA because people always have their phones with them.

To get people to tune into your radio station, it is important to get the word out about your programming and create excitement surrounding your events. There are numerous avenues for promotion, including print ads, billboards, bus ads, digital ads and social media posts. SMS marketing complements these marketing campaigns and helps them to succeed. You can add a texting call to action to increase the number of people who respond to your ads. Simply include a keyword and number to text on the bottom of your ads for more information or to enter a contest.

Because most people carry their cell phones with them everywhere, they can respond right away. Additionally, your campaign will catch on, building more excitement surrounding your event, programming or station as a whole. This leads to an increase in the number of listeners, boosting your station's overall business.

SMS marketing is a cost-effective marketing channel that has the power to boost your ratings and increase your radio station's business. To compete with the plethora of options people now have for radio programming, it is important to engage listeners, facilitate excitement and remain relevant. Texting can help you to do this without breaking your marketing budget.

Contact us to find out more about how to integrate SMS marketing into your strategy to augment your business.

July 13, 2016

X Ways to Attract Business for Your Bowling Alley with SMS Marketing

As a bowling alley owner, it is important that you find ways to attract new customers while also retaining your most loyal clientele. One method of communication that does both is SMS marketing. Use it to promote your events and bring in new business while also keeping your league members and other loyal customers informed of events and other pertinent information.

The following provide a few key ways to incorporate texting into your marketing strategy to increase business and reach your business goals.

Reward People for Signing Up


Offer a free game for those who join your text marketing program.

To attract and engage customers who occasionally visit your bowling alley and turn them into more regular patrons, it is important to remain in continual contact with them. One way to do this is to get them signed up for your SMS marketing program. By instantly rewarding them for doing so with a discount, such as a free game or free shoe rental, then they have motivation for opting in to your program.

If you advertise your text marketing program and offer an immediate discount in your bowling alley near the entrance and point of sale, then you motivate those looking to save money that night to sign up for the instant discount. Then, you have them on your list and continue to provide deals through regular messages that entice them to come in again.

Last Minute Deals

People carry their cell phones with them everywhere, which is just one reason that SMS marketing has an amazing 99 percent open rate with most texts read within just three minutes. Take advantage of this by sending out limited time offers and last minute deals. The time restrictions further motivate people to take action right away.

You can do this with scheduled deals that are part of your overall strategy, and you can also take advantage of this to turn around a slow night. When you feel that you want to boost your attendance on a particular night, send out a last-minute, limited-time deal to your subscribers. They will be more likely to choose you when they determine what to do that night with their friends and family members.

Promote Special Events

Although SMS marketing plays a key role in driving business through discounts and promotion, it also provides space to communicate with your customers. It is important that the messages you send to your customers always include something of value, which could be more than just a discount or offer. This includes information on your special events, such as nights where you offer cosmic bowling, karaoke, live music, or anything else. It is also beneficial to send messages that remind people of these events so they do not forget and miss out, and so you have a higher attendance for that night.

Drive Interest in League Bowling

A significant portion of your customers are already regulars, and some might also be part of league play. One way to do this is to target a particular group of clients with league promotion.

Text marketing makes it easy to group your members and send targeted messages. You use demographic and behavior pattern data to determine which clients are most likely to be interested in joining the league. Then, create messages that promote the league and possibly provide discounts for new members or teams to join. This helps drive your league membership, which, in turn, helps your overall business.

Create a Special VIP Group

You have the ability to create as many groups as you want out of your SMS marketing subscribers. You can use these groups to develop targeted messages that have a higher impact. One group that can be a key component of any texting program is a VIP group. In this group, include your most loyal customers. Then, send out exclusive deals, discounts, and other rewards to them. This could create interest and desire for customers to reach the level to become a VIP member and likewise receive these discounts and rewards. This, in turn, drives repeat business, which boosts your bottom line.

Text Call to Action


People can text from anywhere, which is why it is such a powerful CTA.

SMS marketing is not just about the messages you send to subscribers, although that is important. It is also about offering a simple call to action to add to all of your marketing and advertising ventures. You can simply add a keyword and short code to any ad, whether in print, online, or on TV. When people see the ad, they just pull out their phone and text a keyword to get more information about your bowling alley or to sign up to receive a discount. Texting has eight times the engagement rate of email and is one of the best calls to action from which to choose. This helps all of your marketing efforts have a stronger outcome.

Contact us to learn more about how to incorporate texting in your bowling alley marketing strategy.

July 04, 2016

5 Ways Text Message Marketing Boosts Your Karaoke Bar Business

Karaoke bars compete with nightclubs, pubs, bars, restaurants and comedy clubs for being the place to spend a fun evening. One way to attract customers to your bar is through text message marketing. Whether you have a dedicated karaoke bar or just special nights reserved for the event, your business can see a positive boost with the addition of texting. If you are hesitating to add this versatile marketing channel to your strategy, the following benefits of SMS marketing might be the thing to get you to act.

Increase the Success of Your Promotional Campaigns


Bring more people into your bar with stronger promotional campaigns

Adding the information about your text message marketing program to your advertisement and promotional materials increases the success of your campaign. People carry their cell phones with them everywhere, rarely having them outside of an arm's reach. This makes it very easy for them to see an ad, whether on TV, in a magazine, on a bus, on a billboard, or anywhere else, and take action in that same moment. They only have to grab their phone and text for more information. That is why texting is one of the best calls to action to use.

A High Engagement Rate

Text message marketing has eight times the engagement rate than email. One of the main reasons it has such a high engagement rate is due to the relationship people still have with texts. The perception remains more personal than email, so people are much more likely to check the messages right away. Plus, people are more selective in determining which campaigns to opt in to. This means that they will be more active and engaged because they already have a personal interest and investment in your company.

Perfect For Last Minute Deals

Because people still respond quickly to text message marketing, it is the perfect avenue for last minute deals. Over 98 percent of texts are opened, and a significant majority is read within just a few minutes. You can take advantage of this on a slow night. Once you feel that your club might need a boost that night, you can send out a text to your subscribers offering them something special, such as a discount on entry fees, food, beverages or something else. People will read the message and can respond right away, especially if they know that the offer is only good for that night.

Increase Foot Traffic

As a karaoke bar, it is important to find new customers every night. One way to do this is to have promotional flyers outside your venue to take advantage of the foot traffic passing by your bar. On these flyers, offer a discount that people can get that night if they text in. This will further motivate passersby to choose your venue for their night out over your competition.

Reach a Wider Audience


Most people have a cell phone, so your campaign can reach a wider audience

Around 90 percent of Americans own an SMS-enabled cell phone. This provides you with a very large audience of people with diverse demographics, background, and behavior patterns. Although you have to reserve your texts for those who actually opt in to your program, almost anyone is a potential subscriber. Not everyone has immediate access to email, social media, and other typical subscription programs. Therefore, you already are working with a larger pool of potential customers, and with the right promotion, you can capitalize on that to increase your opt ins and gain from the additional benefits of the program.

These are just a few of the lucrative benefits of utilizing a text message marketing program. With the right strategy in place, you can increase your karaoke bar's business. With text marketing's relatively low cost, you also gain the benefits without having to use too much of your marketing budget.

Ready to promote your karaoke bar's next event and increase business? Try ClubTexting for free.

June 22, 2016

How to Get Yourself Out of a Text Message Marketing Rut

You launched your text message marketing program and saw an impressive response. For weeks and months, your subscriber numbers rapidly rose and you experienced high engagement rate numbers. Then, it started to slow down and eventually plateaued. Now, your program sees little gain, and you feel as though you are stuck in a rut. If this describes you, then do not fear. There are ways to get out of this marketing rut and, once again, see positive results from your campaign.

Review Your Current Campaign


Have your team review the analytics to see what worked--and what didn't

The first action to take to get yourself out of a text message marketing rut is to review your current campaign. Your analytics provide a wealth of information. See what types of messages had the most impact, and which had the least. See if the time you send your messages is inconvenient based on the open rates. Your opt-out rates may tell you if you send messages to frequently, or if the type of messages you send are inappropriate for the audience.

The analytics also show you where your program started to plateau or drop, which may provide you some insight into possible problems that may have developed. You might also find that you are not integrating your program with your other channels as well as you could.

Ask Yourself or Your Team Some Questions

Now that you have an idea of the intricacies of your current campaign, it is time to start asking yourself some questions to try to understand what changes need to be implemented. Think about what types of messages had the best response. Discount offers tend to be powerful messages, but people still respond differently to different discounts. Your analytics will shine a light on which type of discount had the greatest response, whether it was a particular percentage off, something for free, or a monetary discount. Your audience may prefer to get something free rather than getting $5 off.

Consider any popular products that you could better leverage to get improved results from your program. Ask yourself about your typical customer's demographics and behavior patterns, as well as that of your target audience. This helps you determine whether the messages you send have value to your subscribers. Evaluate your goals and see if they remain valid or need to change.

Do Some Market Research

When you find your program faltering, it may be time to do some additional market research. Even if you spent a lot of time looking into the behavior patterns, expectations, wants and demographics of your target audience before you began, it is important to do some additional research when you find yourself in a rut. Your intended audience may have changed, making the messages no longer have the same value. There might be another audience prime for targeting to get new subscribers to your list as well. You most likely will not have to do as much market research as you did at the start of your program, but you will find it helpful to spend at least some time re-evaluating the needs and wants of your customers.

Try Some New Message Types

You might review your program and not see any big problems or issues that could explain the change in the success of the program. It might be that your customers have simply become complacent or you have neared the saturation point for your current audience.

To shake things up, try out some new message types. If you always send out coupons or deals, try running a contest of some sort. Set up a group of your most loyal customers and offer them exclusive access to sales, such as the opportunity to buy the items at a discount before anyone else. Send out surveys or polls to increase interaction and gain insight into what your customers want. Even if you wish to only send out one type of messages, such as offers and deals, try out some new varieties on the offers, such as flash sales or limited time offers, to give it a fresh look.

Review Your CTAs


Find more effective CTAs that will increase customer engagement and conversion

One reason that your program may be faltering could be that your calls to action may not be strong enough. Perhaps you are using the wrong words or location within your message for the best efficacy. Or, your CTA might not be clear and concise. Create a sense of urgency so that your customers act now. This might mean that you need to send out offers with a shorter expiration date or utilize language that better motivates people to take action. It may take some trial and error to find new CTAs that work as you want them to. In the long run, it will be worth it to discover the best ones for your company to use.

You can get your company out of a text message marketing rut, but be prepared for it to take some time and effort. SMS marketing, like all marketing programs, changes and evolve over time. If you do not take action to keep it fresh and new, you will find that a once-successful program will start to falter. Instead of letting this happen, spend time evaluating your current program and finding ways to adjust it to meet the new needs of your customers to keep them happy and engaged.

Here comes the Call to Action. Wait for it . . . Contact us to learn more about the different campaigns you can run to keep your program fresh and exciting for your customers. Do it now! Not tomorrow. Now!

June 15, 2016

The 7 Worst Mistakes for SMS Marketing and How to Avoid Them

SMS marketing is a powerful tool for any marketing campaign. It has a high open rate, has a high engagement rate, and is liked by most customers. However, as with any medium, there is the potential for disaster. By knowing the most common mistakes companies make, you can learn to avoid them and improve the chances of your campaign's success. The following are the worst mistakes you can make, along with some simple tips on the best way to avoid making them for a more successful campaign.

Too Many Messages ... Or Too Few


Find the right frequency of messages to keep your subscribers happy and engaged

One of the easiest mistakes to make when you start an SMS marketing campaign is to use the wrong frequency at which you send messages. If you send them too frequently, such as every day, then your subscribers may feel bombarded with texts and decide to opt out. However, if you only use text marketing as a one-off marketing campaign, then you miss out on many of the advantages of the medium. To avoid both of these mistakes, you need to find a frequency that works well with your campaign by monitoring your analytics. Generally, the ideal frequency is between two and four texts per month.

Wrong Type of Message

Another common mistake is to send the wrong type of message to your consumers. One of the most important aspects of any successful campaign is that it offers something of value to the customers. If you send messages that your subscribers do not want to receive, then they will opt out in droves, and you will also have a hard time getting people to sign up. That is why it is important to undertake market research prior to starting your campaign and do some test runs before a larger launch of your program. This gives you the information you need to develop valuable content that your customers will actually want to receive.

Not Using Exclusive Content

SMS marketing works well as part of a multi-channel integrated marketing strategy. In this scenario, you will have several channels through which you communicate with your customers, such as email and social media. If you send the same message to your followers and subscribers on every medium, then you lose the chance to have the same customer signed up on multiple channels. To keep more text message subscribers, it is essential that you send out exclusive content to the medium. You also want to avoid sending out the same message every time. This reduces the motivation for your customers to take action because they know that they will receive the same coupon at a later date.

Not Getting Permission

The most detrimental mistake you can make in your SMS marketing campaign is to send messages to people for which you do not have permission. This not only potentially annoys and frustrates customers; it is also against the law. You must have written permission from your subscribers that they wish to receive the type of messages at the frequency you plan. To avoid this mistake, simply be clear about your program when people opt in, make it easy to opt out, and send out information to your subscribers any time you make changes to the frequency or other aspects of your program.

Using Abbreviations and Other Text Speech

When you only have 160 characters through which to create a message, it can be tempting to use abbreviations and text speech. However, this makes your text message appear unprofessional and might create confusion for some subscribers. Therefore, you want to always use the full words except for well-known abbreviations that would make sense in any marketing medium, such as the abbreviations for states.

Sending Messages at the Wrong Time

Another common mistake companies make when they first start out with an SMS marketing campaign is that they send out the messages at the wrong time. Texts are an interruption, so you want to be sure that it is a positive one for your customers. This means you should avoid sending messages at times that may be inconvenient, such as early in the morning, late at night and during rush hour. For some businesses, it may be best to avoid sending messages on the weekend as well.

Not Including a Call to Action


Include a CTA to motivate people to buy your products or services

When you send out a text message to your customers, it is important that it includes a call to action. If there is not a clear CTA, then your customers do not know what action you wish them to take, whether it is signing up for something, shopping for your products or using your services. You should have a CTA in your messages that is as prevalent and clear as the ones in your other marketing channels.

By avoiding these common mistakes, you will create a stronger, more successful SMS marketing program. Even when you take precautions against common issues, it may take some trial and error before you find the perfect set up for your SMS marketing campaign that best matches the wants and needs of your customers.

Are you ready to start a text message marketing campaign that avoids these common mistakes? If so, try ClubTexting for free. By the way - this is our Call to Action for you!

June 14, 2016

How to Use Text Message Marketing to Increase Your Hotel's Business

One important aspect of the hotel business is the customer experience. From the time your customer books until the day they return home, you want to ensure that your customers have a positive experience. One way to improve your customer service and offer more for your customers is to use text message marketing. There are several ways to integrate texting into your hotel's customer service and marketing initiatives to help increase your business and enhance your customers' stay at your hotel.

Concierge and Customer Service


Your guests can receive concierge services through text for added convenience

Customer service is an integral part of the hotel business, and text message marketing offers you another avenue through which to help your customers. A majority of consumers prefer using text messages for customer service inquiries and complaints, so it is beneficial to offer this service along with your other channels of communication so that people can choose the method to contact you that they prefer. With the right program in place, your guests can also text you when they need maid service, additional pillows or anything else to enhance their stay. You can use this to remind guests about their reservation and confirm any purchases or reservations, whether for rooms or in-house services, such as a spa appointment.

You can also integrate your concierge services with your texting program. People can text a particular number with a short code if they want to book in-house services, tours, events, or other activities. Your concierge can contact them to get the details and then confirm everything once it has been completed.

Easy Check In/Check Out

When people come to your hotel, they want a seamless transaction that is convenient to them. One way to offer this is check in and check out through your texting program. Even if you are not able to get them fully checked in or out through the texting app, it is possible to use it to expedite the process. Your guests can text you that they wish to check in, and you can get their details and let them know when the room is ready. Once they receive the text saying the room is complete, they come to your desk to get their keys for check in. A similar strategy can streamline the checkout process.

Targeted Messages

To take full advantage of the benefits that text message marketing offers, it is essential to group your subscribers and send targeted messages. You can send offers and discounts to previous customers and potential guests to get them to book a stay. For those who have reservations, you can send reminders and tips to enhance their stay. It is also important to create a special group for your most loyal guests and send them special, exclusive deals, discounts, and free gifts. You can target messages based on guest demographics and behavior. You send select messages to those who book for business trips and other messages to those who come on leisure trips to help both groups of guests get the most out of their stay.

Surveys and Polls

For your hotel to continue to offer the best customer service, it is important you know what your guests expect, need, and prefer. One way to discover this information is by sending surveys and polls to your text message marketing subscribers. Texting polls are the easiest way to get feedback. You simply have to ask a question and offer a few keywords from which your subscribers can choose an answer. They text you a keyword to vote, and the keyword with the most texts wins. You can follow this with a link to a longer survey for a more in-depth look at what your customers want. With this information, you can ensure that you continue to offer the best customer experience for your guests.

Offers and Other Promotion


Send your subscribers offers and deals to motivate them to book a new stay

Text message marketing has a powerful role in helping improve the overall guest experience, but it also can be used to market and promote your hotel to future guests. It acts as a powerful call to action that you can put on all your marketing material to increase the number of people to take any type of action. It also has a high open rate with most people taking action within minutes. This makes it the perfect avenue for sending out last-minute deals to try to fill your hotel during a slow period. You can also send out periodic deals to your subscribers to motivate them to book another stay with your hotel.

Text message marketing is a highly versatile tool that helps improve your hotel's business and enhance your guests' stay. You can use one or more of the above campaigns to help start your program and, eventually, you will see what works best with your hotel and its customers so that you continue to offer them exactly what they want and need.

Ready to use text messaging to help your hotel business? Try ClubTexting for free and see how it can enhance the customer experience.

May 25, 2016

Improve the Customer Experience with SMS Marketing

To stand out from the competition, it is important to create a positive customer experience. Many customers now choose which business to patronize based on emotion rather than solely on price and other logical factors. There are many components that help facilitate the overall customer experience, but SMS marketing is a key tool that helps you to boost your business. If you are unsure how to leverage your texting campaign to create a better experience for your customers, then try one of the following.

Targeted Messages


Group your customers based on demographics for more personalized messages

SMS marketing makes it easy to create targeted messages for your customers based on their demographics, behavior patterns, like and dislikes, and other collected data. When you create personalized messages, it enhances the value of the message for the customer by reducing the number of messages that do not apply to them. If every message contains some value, then the customer will continue to have a positive impression of your texting campaign which, in turn, leads to a positive experience with your company. The right messages work to improve your customers' experience because they appreciate the extra effort that companies put in to send personalized messages.

Provide Customer Service

SMS marketing is not just about sending messages out to your customers; it is also a great channel for receiving messages. By implementing incoming, you can enhance your customer service. A majority of people prefer to use text messaging for customer service inquiries and comments. It is quick and easy, can be done from anywhere. By offering this as part of a multi-channel customer service initiative, you make it easier for people to contact you with any questions or potential problems. This reduces the amount of time it takes to resolve an issue to the satisfaction of the customer, which helps you to retain a positive relationship even when something goes wrong.

Give Them What They Want

Customers like it when businesses provide them with the goods and services for which they ask. With SMS marketing, you can do this, and even take it a step further, to provide them with things they never even knew they needed. It is possible to take the information from your metrics and other market research to create a marketing campaign that better meets the expectations and desires of your customers. You can send out surveys and polls to ensure that you are on the right track with your programs, goods, and services.

Avoid Creating a Negative Experience


Keep your customers happy by honoring their wishes and respecting their time.

Although your SMS marketing campaign has the capacity to improve the customer experience, it does have the capability to create a negative one. One way that it can lead to annoyed or frustrated customers is if you text them when they have not signed up for the program or have already opted out. It is important that you text only those who opt in and that you honor the choice of those who opt out. You should be very clear about the parameters of your program when people sign up. Not only is this important for a positive customer experience, but it is also the law.

Another potential way that your SMS marketing program can go from helpful to harmful is if you text at the wrong time or with too much frequency. You want to be a positive interruption that provides value and occurs at a convenient time for your customers. It is best to not text too early or too late, and avoid rush hour and other times that may be inconvenient for many. If your business serves people in various time zones, make sure that you send the texts out at an appropriate time for each time zone. Don't send messages to your clients too often, as they may get tired of the constant disruption. Aim for texting about two to four times per month.

SMS marketing provides a convenient way to communicate with your customers that also improves their experience of shopping at your location or using your services. You can enhance this experience by always providing something of value. With the enhanced customer experience you provide, you can help to build your brand reputation and increase your business, especially the all-important repeat business.

Contact us to learn more about how a text message program can help to improve your customers' experience.

May 24, 2016

Can Mass Texting Boost Your Magazine's Readership?

It is important to find creative ways to attract new readers to your magazine so that you can continue to prosper. One unlikely, but incredible, tool to use is mass texting. It provides a way to connect with a large number of potential and current readers without breaking your marketing budget. There are many ways to take advantage of these benefits when promoting your magazine to increase your readership.

Engage Your Readership


Use texting to engage your readers so that they want more

As a magazine, it is essential to create loyal readers. One way to do this is to really engage them, and not just through the articles in your magazine. Mass texting has a very high engagement rate, roughly eight times as high as email. To reach this level of engagement, it is vital that you send messages of value to your text message subscribers so that they feel compelled to take action. Ultimately, what your audience deems valuable is dependent upon a multitude of factors, including their interests, behaviors, demographics, desires and relationship with your magazine. However, there are a few key factors that subscribers tend to see as valuable. This could include sending offers and deals for your magazine and partners, providing exclusive additional information complementing your latest issue, offering customer service through text and more.

Find a New Audience

Text message marketing also provides a way to help you find new readers to add to your list of subscribers. You can do this through adding a texting call-to-action on your current marketing campaigns. It does not take much space to include it, as you simply need to include your short code along with a keyword. For additional punch, choose a keyword that complements your ad while also attracting attention, such as a witty play on words. People carry their phones almost everywhere, so they can easily respond to your marketing collateral when they see it. Texting has a higher response and action than other call to actions. It gets get customers to take action and engage with your magazine. It can increase the number of interested leads with a high possibility of eventually turning into readers.

Make Sure Your Magazine Covers What Your Audience Wants


Use texting as a way to ask your readers what they want to read.

Mass texting provides a way to send out surveys and polls to discover what your audience wants to read. The easiest and most efficient way to find out what your audience wants is a texting poll. You ask a question and provide a few keywords to represent each of the possible answers. Then, your audience texts back to vote for their preferred keyword. You see which keyword has the most votes, and that one is the winner. You can do this to poll viewers on a future article, magazine cover and more.

If you want more in-depth responses, send your text message subscribers a link to a survey. Offer everyone who answered the poll the opportunity to follow a link to a more in-depth survey.

Mass texting provides a great way to engage with potential and current readers to help increase your magazine's business. You can connect with your readership outside of your issues and find ways to ensure that you create content they most want to read. This keeps your subscribers active and increases retention and renewal rates. With the right SMS marketing program in place, you will find that your magazine gains readers and you have a wider reach, helping your overall business.

Contact us to learn more about how text marketing has the potential to improve your business and help you connect with your readers.