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140 posts categorized "Mobile Commerce"

April 16, 2015

Segmenting Your Subscriber List for More Successful Text Marketing Campaigns

Creating groups of mobile subscribers can help you build more effective text message marketing campaigns.

Is your mobile subscriber list growing at lightning speed? While this is a good problem to have because it means people are interested in connecting with your business, it can be difficult to create relevant text message promotions for a large, diversified list of subscribers. If you are finding that your marketing campaigns aren't as effective as they could be now that your list of mobile customers has grown, it may be time to segment your list. Here are a few strategies for segmenting your subscriber list for more successful text marketing campaigns.

Demographic Segmentation

Do you own a retail business which sells clothing for men and women? Or perhaps your business offers a variety of products; some that are popular with Millennials and others which are a hit with the Baby Boomer generation. If your mobile subscriber list has grown considerably, it might make sense to create different groups according to basic customer demographics. Consider breaking down your list by gender, specific geographic location, or age group. Segmenting your list in these ways can help you create more targeted text message promotions that will resonate with different audiences.

Segment by Purchase Behavior

If you are interested in increasing the effectiveness of your text message marketing campaigns, it may be as simple as grouping your mobile subscribers according to their buying behaviors. This can be done in a couple different ways. You can choose to create a list of subscribers who purchase specific goods from your business frequently and center your promotions on those particular products. You may also want to consider looking at past purchase behaviors and coming up with a list of related products that you could market to a particular segment of your mobile subscribers. Using past purchase behavior to create groups of customers can help you improve the relevancy of your upcoming text message marketing campaigns.

Group According to Past Promotions

Has your business been reaching out to customers via text message marketing for a while? If so, it may make sense to take a look at your past promotions and try to identify specific patterns. Were certain customers more receptive to a particular type of promotion? For example, did a 15 percent off promotion perform better with a specific audience than a free gift with purchase campaign? Were some customers drawn to a limited time offer while others seemed to ignore it? Review your past promotions to see how your customers responded, and then create groups based on which messages resonated with specific audiences.

Segment mobile subscribers to create more relevant offers.

Segmenting your mobile subscriber list can help you create more effective text message marketing campaigns. If you've noticed lately that your list of mobile customers has grown considerably, it may be a good idea to segment your subscribers by demographics, purchase behavior, or group them according to how they responded to past promotions. Are you interested in exploring how you can create groups to get a better return on your business' text message marketing efforts? Try Club Texting for free today!

April 06, 2015

Texting is Even More Popular Than You Think

Mobile users are texting more frequently.

It's no secret that texting has become a popular way to communicate in recent years. As mobile phones have evolved to include built-in and touchscreen keyboards, it's become easier to send and receive text messages. One of the most common misconceptions about texting is that it's exclusively used by teenagers and younger people who want to connect with their friends and family. While it's true that texting a popular means of communication among younger consumers, it is actually catching on with older generations as well. Here are a few signs that texting may actually be more popular than you originally thought.

Mobile Usage Is Increasing Across All Age Groups

A recent study estimates that while younger Millennials are the most connected age group, mobile ownership has actually increased across the board in recent years. In 2014, 58 percent of American adults owned smartphones, and a staggering 90 percent owned a mobile phone. It's not just younger generations who are using mobile either. Pew Internet estimates that 88 percent of 50-64 year olds have mobiles, and 74 percent of those over 65 have cell phone access as well. These stats are good news for business owners interested in reaching more customers via mobile marketing.

Number of Total Texts Sent and Received are Impressive

2013 data obtained from Internet research firm Experian shows how prevalent text messaging has become in the United States. While those in the 18-24 age demographic sent and received the most texts per month by far, 2,022 and 1,831 respectively; data also shows that consumers over 35 years of age are also using text messages as a communication tool more often. Those in the 35-44 year age demographic sent and received 831 and 726 messages, while mobile users ages 45-54 sent 525 texts per month and received 473. This data suggests that older generations are becoming more comfortable with communicating via text.

The Amount of People Who Read Texts is Staggering

It's also worth noting that open rates for text messages average around 98 percent. This figure is almost unheard of in the marketing world. For comparison's sake, email open rates are approximately 22 percent. If you are looking for a way to ensure that your marketing message is heard, consider working with a mobile communications provider to get started with your first text message campaign. Most companies allow you to easily track open rates and review how your marketing effort is performing relative to your total mobile subscription list.

Text messages open rates are quite high.

A common misconception among business owners who are reluctant to get started with text message marketing is that texting is used exclusively by younger generations. This simply isn't true now. The proof is in the numbers. Smartphone use is increasing across the board, the number of texts sent and received is on the rise, and text messages have a 98 percent open rate on average. If you are interested in exploring how your business can benefit from text message marketing, try Club Texting for free today.

April 03, 2015

Why You Don't Have to Be a Marketing Whiz to Create a Great Text Message Campaign

Text marketing doesn't have to be complicated in order to be effective.

Have you been hesitant to try text marketing for your business because you know very little about mobile? Not to worry. In most cases, you don't actually need to know much about mobile technology to get started with a text message marketing effort. You simply need to come up with the right language for your messages and a mobile communications company can help you with the rest. Here are three simple tips for creating a great text message campaign for your business.

Create a Goal for Your Campaign

As with any other marketing effort, it's important to create your text marketing campaign with a specific goal in mind. Are you hoping to attract more patrons to a special event at your restaurant? Do you want to increase sales on a certain product in your store? Think about how you want to structure your campaign relative to your primary goal, and then start developing your marketing messages from there. Identifying what you'd like to achieve ahead of time can help you avoid trying to accomplish too many things at once with your text marketing campaigns. As the old saying goes, "Too many cooks spoil the broth."

Keep Things Short and To the Point

Text message marketing is slightly different from other forms of marketing because you have very limited space to convey your message. The 160-character limit forces you to keep things short and to the point. Spend time creating a compelling call to action, and make that the focus of your message. Keep in mind that sending multiple texts to your mobile subscribers in a short time period isn't the best strategy because it can cause frustration, and dilute your marketing message. It's better to focus on creating a direct call to action in your first message and sending a follow up text to your audience at a later date.

Choose the Right Partner

If you're worried about the technology behind text marketing, the key is to choose the right partner to create your campaign. Selecting a mobile provider that offers a simple to navigate platform can make campaign creation, distribution, and results tracking easier. It's also a good idea to work with a company that can provide you with the support and training you need to make the most of your first text marketing effort. Look for a mobile communications provider that offers the features and assistance you need to create a successful campaign.

Partner with the right mobile company to create a compelling text marketing campaign.

Creating a great text message marketing campaign is easier than you might think. Start by thinking about what you want to achieve with your campaign, and then focus on the language you want to use in your messages, making sure to keep things short. It also helps to choose the right partner in order to simplify the distribution and tracking process. If you are interested in getting started with your first text message marketing effort, try Club Texting for free today! The intuitive platform and helpful support team make it easy to create your campaign.

March 27, 2015

Stop Me If You've Heard This One: Using Humor in Text Marketing

Adding humor to your marketing campaigns is a great way to get your audience's attention.

Why did the chicken cross the road? To get to the other side! While this old joke has certainly seen better days, it probably served its purpose and grabbed your attention. Humor is an effective way to engage with an audience. As a result, many businesses have begun exploring how they can use humor an ice breaker for their marketing campaigns, as well as to boost customer engagement. If you are thinking about using humor to connect with your audience, here are four tips that can help you get your upcoming funny text marketing campaigns off on the right foot.

Keep Things Clean

The most important rule about using humor in your marketing efforts is to keep it clean. Steer clear of toilet humor or dirty jokes, as they can be damaging to your brand and may cause backlash from your mobile subscribers. Stick to amusing puns, plays on words, and simple jokes to add an element of fun to your text marketing campaigns. Keeping it clean will help ensure that your audience is amused, not offended.

Make It Short

Due to the brief nature of text messages, you have a limited amount of space to get to your punchline. Stick with short jokes or phrases that can be conveyed in under 160-characters. This can help you avoid overwhelming your audience with multiple messages, an approach which simply isn't funny. It can also help you keep your costs down on your marketing efforts.

Choose Wisely

Choosing your subject matter wisely is an important rule for using humor in your text marketing efforts. Consider avoiding potentially sensitive topics such as politics and religion, unless they are directly related to your business in some way. Sticking to topics that are near and dear to your brand can help boost your campaign's effectiveness. For an example, if you're a restaurant owner, try to get creative with some food humor. This approach is also a safe way to keep from unintentionally alienating your mobile subscribers. The last thing you want to do is offend a loyal customer, causing them to cut ties with your business.

Pay Attention to Your Voice

While you may enjoy sarcastic, dry humor in real-life conversations with friends, it's better to avoid this type of humor for your text message campaigns. Sarcasm doesn't always translate well onto the small screen of smartphones, and your mobile subscribers may end up being confused by your jokes. Instead, take a lighthearted approach to humor. Focus on using short jokes or puns that your customers will find amusing.

Make the most of your text marketing by lightening things up.

Incorporating humor into your text marketing efforts can help give your business a boost. But it can also backfire if you aren't careful about the type of humor you use and the subject matter. Make sure if you are using humor in your text campaigns to keep things clean, simple, and lighthearted. This will help you avoid any potential issues that could come up as a result of your approach. If you are interested in using text marketing to reach your customers, try Club Texting for free today!

March 25, 2015

Text Message Marketing: Permission Trumps Forgiveness

Always ask for your customers' permission before sending them texts.

We have all heard the old saying, "It's easier to ask for forgiveness than permission." In many life situations, this simple adage may be true. But when it comes to text message marketing, it could not be more false. If you are considering using text message marketing to attract the attention of your target customers, here are three reasons why it is critical to ask for permission to contact them rather than ask for forgiveness for sending unwelcome messages after the fact.

You Could Get Into Legal Trouble

In recent years, the regulations around mobile marketing have changed. Government agencies like the Federal Communications Commission have created rules about mass text message campaigns. Businesses must receive permission from their target audience in order to send potential customers offers via text. According to the rules, commercial businesses must get a written okay from mobile users in order to communicate through SMS message. Companies need to abide by these regulations or message could be flagged as spam and they may be opening themselves up to legal threats.

Creating a Mobile Subscriber List

To avoid getting involved in any unfortunate legal messes, business owners that choose to use text messaging to reach their audience usually build a mobile subscriber list first. This can be done in a number of different ways. Many companies choose to ask for customers' mobile numbers during the checkout process. For example, if you own a retail store, you may ask them to sign up for a mailing or mobile messaging list as they're completing their purchase. Other businesses might decide to create print marketing materials encouraging potential customers to text 'yes' to a specific number in order to receive special offers.

Taking a Cautious Approach

Once you have built your mobile subscriber list, it's a good idea to take a cautious approach to your first marketing campaign. Instead of simply sending offers to your list, consider having them opt-in again in order to ensure they are still interested in receiving communications from your business. This is beneficial for two reasons. Some customers may have forgotten that they subscribed to your list in the first place. It helps serve as a reminder for them, and helps protect your business. Many companies choose to lead off with a simple message that says something like, "Text YES to receive special offers from us." Being cautious is better than having to ask for forgiveness from mobile subscribers who aren't sure why they're receiving your messages.

Having your customers opt-in can help protect your business from potential legal issues.

Asking your mobile subscribers for permission to send text message communications is important. Not only will it help protect your business from any potential legal issues, it will also help you ensure that the people you are communicating with are actually interested in what you are offering them. Creating a mobile subscriber list and having your customers opt-in a second time can help you weed out the people who are interested in engaging with your business from those who aren't. If you are interested in creating a text marketing campaign, try Club Texting for free today.

March 19, 2015

6 Words to Help You Works SMS Text Marketing Magic

Certain words can help you create magic with your next text message marketing effort.

Want to add some magic to your next SMS text marketing campaign? There are some key words and phrases which can help you improve your response rates for your text marketing efforts. You can maximize your campaign's effectiveness by using phrases that convey urgency and exclusivity, making customers feel valued and important, and offering compelling incentives to your mobile audience. Here are six words and phrases that can help you add some magic to your next text message marketing campaign.

Limited Time

Chances are you've been intrigued by a limited time offer as a consumer. Many people simply cannot help being attracted to these special deals. Developing an SMS text marketing campaign which offers limited time deal for your customers helps create a sense of urgency, which will effectively pique their interest and increase the likelihood that your mobile subscribers will redeem your offer. A good example of a well-crafted limited time offer is a message similar to the following: 'Receive 20 percent off your total purchase for the next 48-hours only. Offer expires Saturday at midnight.' If your audience knows that your special discount or offer is only available for a short window, they'll be more likely to take advantage of the deal.

VIP Offer

It goes without saying that every customer wants to feel valued. Think about your own experiences as a customer, and how you've interacted with your favorite businesses in the past. Chances are the most memorable interactions have been moments where your favorite retailers or restaurants have made you feel important. If you want to up the ante for your audience, consider creating an SMS text marketing campaign that uses exclusivity to attract their attention. VIP offers and exclusive deals for mobile subscribers can make your customers feel like they are getting something special which isn't available to the general public. This can help you improve your conversion rates.

Free Gift

Who doesn't love getting something for free? Whether you are a retailer offering a free gift with purchase, or a restaurant owner offering a free appetizer or drink with a meal, using the word 'free' in your SMS text marketing campaign can help you attract a wealth of positive attention from your audience. This simple word is a powerful incentive for many customers. If you are interested in making the most of your next text marketing effort, consider offering your target audience a free gift that's available for a limited time only. They will feel compelled to take advantage of such a great deal!

Customers love to feel as though you value their business.

Every business owner wants to create magic with their marketing campaigns. A magical, compelling marketing campaign means more sales. Consider including the words 'limited time', 'VIP offer', or 'free gift' in your next SMS text marketing effort. These simple phrases are powerful and effective, and will help you improve your redemption rates on upcoming campaigns. If you are interested in exploring how text message marketing can benefit your business,try Club Texting for free today. Your mobile customers are waiting to hear from you.

March 16, 2015

Text Message Marketing Tenet: Don't Force It

Develop relevant offers that are interesting and appealing to your audience.

Have you ever fallen victim to an aggressive marketing campaign? Maybe you kept receiving calls on your landline from the same company even after you politely indicated you weren't interested; or perhaps a salesperson simply wouldn't leave you alone on a recent trip to the mall. While aggressive marketing tactics may be effective in some cases, businesses using this approach run the risk of frustrating customers. If you are thinking of using text message marketing to reach your audience, it's important that you don't force it. Here are three ways you can respect your customers' boundaries with your mobile marketing efforts.

Share Something Relevant

One of the easiest, most natural ways to get your mobile subscribers' attention is to share relevant offers. A relevant offer won't feel like an aggressive marketing tactic to your customers. It will feel like something special that's been created exclusively for them, a message that they are likely to appreciate and follow up on. If you are interested in building the relevancy of your campaigns, consider grouping your customers by interest or into a category segmented based on basic demographic data. This simple step can help you improve the relevancy of your offers.

Don't Be Aggressive

Congratulations! Your audience has opted in to receive text message communications from your business. Once you have their attention, it may be tempting to share multiple offers in rapid-fire succession to encourage them to take the next step. Unfortunately, sending a series of messages in a short time frame will likely have the opposite effect. Instead of encouraging potential customers to visit your business or make a purchase, this aggressive tactic can cause frustration and drive consumers away. Map out your campaign so that you distribute an initial message that's relevant and interesting, and then focus on timely follow-ups over the course of several days. Bombarding your audience with multiple text messages in a short timeframe can backfire.

Offer Them Options

While it may seem counterintuitive, it's a good idea to offer your mobile subscribers the option of opting out of your text message communications. Providing this option to customers is important for a few reasons. First, it leaves your audience feeling as though they have more control over the conversation with your business. Mobile subscribers can sometimes feel inundated by marketing messages, and giving them the option to opt out can minimize any potential frustration that could come along with text message overload. Adding an opt-out feature to your campaigns will not have negative consequences for your business. If anything, your customers will appreciate your flexibility, and be grateful for the option.

Aggressive mobile marketing can frustrate your target audience.

Nobody likes falling victim to aggressive marketing tactics. Bombarding customers with advertising messages can backfire, so it's important to brainstorm ahead of your campaign. Think about how you can deliver the most relevant offers to your audience and how to appropriately time your messages. It's also a good idea to offer your mobile subscribers the option of opting out. If you are interested in using text message marketing for your business, try Club Texting for free today!

March 12, 2015

The Art of Making Mouths Water with a Text Message

A well-crafted text message can make potential customers hungry.

There are few things more delectable than getting a good deal on good food. If you are a restaurant owner that's interested in exploring how you can use text message marketing to increase foot traffic to your business with mouth-watering offers, there are a number of approaches you can take. Here are some tips that can help you craft a delicious text message marketing campaign that will whet your mobile subscribers' appetites.

Give Them Something Special

The easiest way to get a potential patron's attention is to offer them something special. Are you trying to increase foot traffic during dinner hours? Consider offering diners a free drink or appetizer with the purchase of their dinner entrée. Or perhaps your restaurant just opened and you are trying to raise awareness about your business. If this is the case, you may want to share something more general like a promotion that gives customers 15 percent off the total bill. Sharing a good deal with your audience is likely to catch their attention and entice them to take the next step and book a reservation.

Use Descriptive Language

Effective text messages strike a delicate balance between using descriptive language and keeping things relatively short. Messages should be appealing and interesting, but under the 160-character limit. If you are a restaurant owner, using descriptive language can get potential customers' mouths watering. For example, which of the following short passages is more delectable? "Get 10 percent off a burger" or "Hungry? Here's a ten percent off coupon for one of our delicious, juicy burgers." Adding a little bit of descriptive language goes a long way towards making a message more appealing for your customers.

Create an Informative Call to Action

Your call to action is much like dessert. Dessert is the most important part of every meal, and CTAs are the most important part of every text message. Potential customers need to know where your business is, when your offer is valid, and how they can redeem it. The call to action for your messages should clearly explain all of these things. An example of an effective call to action is as follows: "Show this message to your server at our 123 Oak St. location to get 10 percent off your meal. Offer expires Saturday at 5PM EST." It provides customers with the restaurant address, the offer, how to redeem, and how long it's valid. An effective CTA eliminates all confusion, making it more likely that potential patrons will take advantage of your restaurant's special promotion.

Using descriptive language in your campaign can encourage customers to stop in for a meal.

Want to increase foot traffic at your restaurant? Reach out to your customers via mobile! Creating a mouth-watering text message marketing campaign is as simple as following these three steps. By creating an enticing offer that uses descriptive, direct language, you'll increase the likelihood that potential customers will take the next step of booking a reservation at your restaurant. If you are interested in getting started with your first text message marketing campaign, try Club Texting for free today!

March 04, 2015

3 Reasons to Offer Your Customers a Loyalty Program

Text messaging can be used to support your business' loyalty program efforts.

Are you a member of a customer loyalty program? If you're a frequent shopper at a certain store, chances are the answer is probably yes. Loyalty programs are typically created as a thank you to customers. While many programs are structured differently, they usually have one thing in common. A good loyalty program offers something beneficial for loyal customers. Are you a business owner that's thinking of creating a rewards program? Here are three reasons why it's a good idea to take the next step.

Your Customers Are Important

It goes without saying that your loyal customers are critically important to the success of your business. Not only do they likely shop at your store frequently, they also serve as your unofficial brand ambassadors. These are the individuals who talk to their friends about how much they enjoy shopping with you. A loyalty program is a great way to thank them for their business and help you cultivate that relationship over time. Your loyal customers will appreciate the perks that they receive via the program, and your business will benefit from their ongoing patronage.

It Can Help You Attract More Customers

When you're a member of an amazing loyalty program that offers unique perks, you're likely to tell your friends about it. A well-crafted loyalty program can help you earn customers in a couple different ways. First, it makes it more likely that existing customers are going to spread the word about your business. After all, who doesn't love a good deal? You can also use your loyalty program as a tool to grab the attention of one-time customers, offering them special offers for shopping with you again. It's a win-win for both your business and your customers.

Mobile Makes the Process Easier

Many businesses have now harnessed the power of mobile to support their customer loyalty programs. Some may choose to use timed text messages to stay in touch with their audience, offering them special, targeted deals that are based on their past purchasing behaviors. Others may tie in their loyalty programs with an existing mobile application so that customers can find everything they're looking for in one place. If you don't have an existing mobile app for your business, consider using text messages to transmit relevant offers to your loyal customers. Over time, you can analyze the data from your ongoing communications to develop more effective, enticing coupons and perks for your loyalty program members.

You can use mobile to share special loyalty program offers with your audience.

Loyalty programs are beneficial for both businesses and customers. Program members get tangible perks, including percentage off coupons, notifications about special sales or events, and unique discounts that may not be available to others who aren't enrolled. From a business standpoint, a well-crafted loyalty program can help you improve customer retention, attract the attention of a new audience, and tailor your marketing messages over time to improve relevancy. If you are thinking of creating a customer loyalty program for your business, there's no better time than now to get started. Consider using text messaging to support your program efforts, and try Club Texting for free today!

February 25, 2015

What's a Drip Campaign and How Can it Work for Your Company

Drip campaigns are an effective approach to initiating ongoing mobile communications with your target audience.

There are a number of different approaches to mobile marketing. Some businesses choose to launch limited time offers to get their target audience's attention; others take a different approach and create a drip campaign. While there are advantages to both approaches, many prefer to send ongoing communications via a drip campaign. If you are interested in getting started with text message marketing and you're wondering what the best approach is for your business, here is some helpful information about how drip campaigns work.

What is A Drip Campaign?

A drip campaign is a mode of text message marketing in which a business sends multiple messages to potential customers over a period of time. Typically, companies will work with a mobile developer to time their messages effectively in an effort to get the best possible response from recipients. Most often, customers opt-in to a certain group that's based on a keyword which a business creates in the early stages of their campaign. After they've opted in, recipients receive text messages as often as the business running the campaign chooses. For example, if a company is using drip text marketing to draw attention to an exclusive weekend event, they may send texts to potential customers every 12 hours from Wednesday through Saturday night when the event begins.

Why Is this An Effective Approach?

Drip text marketing is effective for one major reason. Instead of just sending one message that can potentially get lost in a recipient's inbox, businesses opt to send multiple reminders to potential customers. This increases the likelihood that your target audience will actually remember your event or offer. Since texting is such a quick means of communication, and recent data suggests that mobile subscribers in the 25-34 demographic receive an average of 1,130 texts per month, it can be easy for messages to get lost in the shuffle. If you are interested in getting your message above the noise, a drip campaign can help you achieve your goal.

How to Get Started

Getting started with your drip campaign is simple. First, it's important to have a specific goal in mind. Sending ongoing messages to customers about something generally related to your business may not be the best approach. If you have a special limited time sale or an exclusive VIP event coming up, you may want to draw attention to your business with a drip campaign.

Pay close attention to your calls to action as you're creating your messages, and keep texts short, yet direct. You want your customers to know exactly what the next step is as you are distributing your messages. Think about timing as well, both in terms of how much lead time you want to offer customers and how often you want your messages to be distributed. After you've done some brainstorming, reach out to a mobile developer to get started.

A well-timed drip campaign can help you grab your customers' attention and give your business a boost.

Are you interested in exploring a drip campaign for your company? If you want to reach more customers ahead of a special event or sale, try ClubTexting for free today! Your target audience is waiting to hear from you!