Droid Quickly Grabs Almost 3% Of US Wireless Web Usage

A report from Clicky reveals some interesting results:

This page shows the daily web browsing marketshare for mobile phones of interest, which is calculated from all mobile traffic across the 150,000+ sites that are tracked by getclicky.com. It is updated every 30 minutes.

2.63% on Nov 11, 2.84% on the 12th, and 2.67% on the 13th. Learn more @ Clicky.

Sports Illustrated swimsuit issue runs 2D bar code MMS campaign

MMS and bar codes are two mobile marketing technologies that are slowly being adopted. Sports Illustrated has jumped aboard:

Readers of Sports Illustrated’s June 29 Swimsuit Vault issue can take and send a picture of a Jagtag 2D bar code to receive the photo spread, which includes between seven and 14 pictures delivered via a single MMS, depending on their phone's capabilities. Every participant's camera phone works instantly, without having to download a code-reading application or incurring the costs of accessing the mobile Web without a data plan, according to Jagtag.

Using the phone's camera without specialized software is something that every bar code campaign should do--otherwise brands can't expect to go as wide as they need to go to see success. Still, the program is not available across all carriers:

Sports Illustrated's edit team included the Jagtag callout within a SI Swimsuit Vault spread in the June 29 issue. The call-to-action was headlined, “Swimsuit photos on your phone.”
...
The text read: “To get a sampling of the most beautiful SI swimsuit pictures delivered instantly to your cell phone, take a picture of this Jagtag and then send it to short code 524824 (iPhones send to iphone@jagtag.net). Available to Alltel, AT&T and Verizon customers only. Standard messaging or data rates apply.”

For the time being only SMS-based mobile marketing can reach all US mobile users.

Read more @ Mobile Marketer.

Hyatt Launches A Very Useful Mobile Website

Hyatt jumps on to the mobile web in a big way:

According to the official announcement from the hotel giant, Hyatt guests can now visit the mobile site to take advantage of the following features and more:

· Find and book a hotel by location
· Hyatt special offers
· View or cancel a reservation
· Web check in and check out
· Access Hyatt’s Yatt’it travel tips by country
Hyatt and its affiliates own, operate or manage hotels in 45 countries worldwide.

You can visit the Hyatt mobile site on a regular browser to get an idea of what they are doing.

Read more @ Mobile Marketing Watch

Is Android Turning Into A Viable iPhone Competitor?

A new AdMob report seems to indicate the T-Mobile G-1 is starting to catch on (we also hear that they've sold 1 million of them)

According to AdMob, in the five months since the Android Market for applications launched in the US, requests from Android devices increased an average 47% per month. As good as that sounds, it's nothing compared with the traffic generated by iPhone; in the first five months after the iTunes App Store went live in the US last July, requests from the iPhone grew 88% per month.

Read More @ Media Bistro

AMBER Alert iPhone App Goes Multiplatform

Jonathan Zdziarski's recently announced AMBER alert iPhone app is now available on the App Store. You can expect to see it on other platforms in the near future as well:

The AMBER Alert iPhone application we told you about last month, developed by iPhone forensics expert Jonathan Zdziarski, is finally available from Apple's App Store. The free application is designed to help disseminate alerts for high-risk missing children and report sightings to the National Center for Missing and Exploited Children.

The application helps NCMEC more accurately pinpoint the location of missing children by sending GPS coordinates of your iPhone when you report a sighting. The NCMEC uses the GPS data to coordinate reported sightings and inform the proper law enforcement agencies.

Read more @ Ars Technica.

Read more about Emergency SMS Alert Systems @ Club Texting.

Playboy launches first made-for-mobile reality series

Playboy Enterprises is launching “Interns,” its first multi-digital program developed, shot and produced exclusively for the mobile Web.

Interns offers a glimpse inside the fascinating world of Playboy, following the journey of three summer staffers in New York City through six, three-minute irreverent “mobisodes.”  Users can access the content at http://www.playboymobile.com, by texting INTERNS to 75269 (PLBOY) and at http://www.myspacetv.com/playboyinterns.

Read more here.

WeatherBug Launches Mobile Ad Campaign for Cold and Flu Season

WeatherBug(R), the leading provider of live, local weather information for consumers and professional users, launched an integrated mobile advertising campaign today for the cold and flu season. The new ad-supported Wireless Application Protocol (WAP) campaign, which runs throughout the winter season, integrates daily forecast information from WeatherBug, cold and flu tips, and outbreak statistics and maps from the Center for Disease Control and Prevention (CDC).

Mobile users can also subscribe to receive a free daily text alert from 4INFO, the leading text messaging service in the United States, which includes daily forecast information and cold and flu outbreak information from the CDC that is geo-targeted to a user's specific ZIP code. Consumers can simply visit weatherbug.com on their mobile device to subscribe to the service.

Read more.