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14 posts categorized "Holidays"

January 03, 2017

Leveraging Your SMS Marketing to Draw Crowds to Your President's Day Party

Although President's Day is not at the top of the list for holidays in which to celebrate with a party, any holiday has the potential to turn into an event to draw crowds into your club. Most places will go big with a Valentine's Day party around the same time. By choosing President's Day, you will stand out and attract those who do not like to celebrate Valentine's Day but still want to party!

As discussed in a previous post <>, holiday marketing provides you with an opportunity to utilize some creative marketing endeavors to stand out from your competition. SMS marketing is a channel that helps you to advertise and promote your event so that your party will become the place to be on the President's Day weekend or any other holiday you wish to celebrate throughout the year. A few special types of messages will help you to promote the event and attract new and existing clients to your party so that you reach your attendance goals.

Offers and Deals


Attract more people to your party with the right offers and deals.

One of the best ways to attract new people to your club to get your event going is to send out exclusive offers and deals. There are several types of deals that work well for a nightclub. It is typical for nightclubs to price their alcoholic drinks with the idea that a significant portion of their profits comes from alcoholic drinks. That is why offers and deals that get people into the club work really well. You have people in the club, and then they will buy alcohol, helping your bottom line. This includes:

    • Free Entry (could be before a certain time or all night)

 

    • Percent off admission

 

  • Money off admission

You can also choose to provide deals on food and drinks, such as buy one get one free or a percentage off of the bill. A BOGO works well, especially if you do not give the free beverage until later. This will keep the beverage fresher so that it tastes better when the person drinks it, increasing the chance they will decide to order another one.

Contests

It is easy to run a text-to-win contest using your SMS marketing program. As an added bonus, you may increase the number of subscribers to whom you can promote future events at your club. Promote the contest on your typical marketing channels, including social media, billboards, flyers, posters around the club and anywhere else. Tell people to text in a keyword to a phone number to enter. For your President's Day party, run a contest that is presidential-themed.

Enhance your reach by making everyone a winner by providing a small prize, such as free admission or a free drink, to everyone who enters. This serves to not only increase excitement about the contest, but it also brings people into your club even if they do not win the grand prize. Just make sure that all prizes are exciting enough to entice people to take action.

VIP Access


Provide special access to your loyal subscribers to motivate them to come.

Your SMS marketing campaign also works well as a loyalty or VIP club. It is possible to group your list based on how often they attend your club, or everyone on the list can be a VIP. You can use this by sending out a message targeting your VIPs that offers them exclusive access during the party. This might be an early entry, ability to bypass the line or a special seating area. People who might have been on the fence about your party will be more likely to come if they feel special by being part of the VIP guests at your party. For an added impact, personalize the message by including the person's name.

There are many ways to use SMS marketing to complement your President's Day weekend party and draw a larger crowd. Just be sure to create a smart plan that helps you to get the most out of the channel <> so that it helps you to have an amazing event.

Ready to increase the attendance at your party? Try ClubTexting for free.

November 30, 2016

The Ultimate Guide for Effective Texting Campaigns for Any Holiday

During the winter holiday season, many companies launch strong campaigns to take advantage of the large number of people searching for holiday gifts.

It is also customary to use the excitement about any holiday to advertise a sale or promote goods and services. Think about how Columbus Day has become less about celebrating the discovery of the Americas and more about mattress sales.


Run a texting campaign to take advantage of the holiday shoppers.

Running a texting campaign during this time provides a way to support your overall marketing efforts. The more than $650 billion spent during the winter holidays, including Christmas, makes it the perfect model on which to create holiday promotions throughout the year.

There are several steps to take to create a more effective text marketing campaign that works not just during the winter holiday season but for any of the holidays that take place year round.

What Are Your Goals?

Before you go too far down the rabbit hole of creating a dynamic text marketing campaign for the holidays, it is important to understand your goals. Ask yourself some questions:

    • Do you want to increase profits by a certain percentage or move inventory?

 

    • Is your promotion more about building brand awareness and increasing traffic, whether online or in person?


Having a strong idea of the objective of your efforts helps you to create a stronger plan that will actually meet those goals.

To do this, get your team together for a brainstorming meeting. Ask everyone what they believe the objective and goals of the program are. When going through the different potential goals, make sure to keep SMART in mind:

    • Specific

 

    • Measurable

 

    • Attainable

 

    • Realistic

 

    • Timely


A good example of a goal is to increase holiday sales by 10 percent.

Why Do You Bother With Holiday Marketing?

One place to start is to think about why holiday marketing is important in the first place. People are trained to know that certain holidays are synonymous with deals to buy gifts and personal items:

    • Black Friday

 

    • Cyber Monday

 

    • Labor Day

 

    • Columbus Day


Although this provides an opportunity to promote sales, it also means that you are competing with hundreds of stores in a wide variety of industries.

During the brainstorming session discussed above, ask your team why you are even bothering with holiday marketing. Are you doing it just because it is what is done, or do you have another reason?

Even if your sole reason behind it is because everyone else is doing it does not mean that you will have a lackluster marketing campaign. However, it does mean that you might just be going through the motions if you do not take a moment to focus on creating a dynamite campaign.

When Is the Best Time To Start?

It is not enough to promote your holiday marketing in December. Marketing surveys point out that in October, 26 percent of digital shoppers are already getting an early start on their winter holiday shopping. Almost half start in November. Some people start in September or even earlier!

If you start too late, then you miss out on all of those early shoppers. Therefore, consider running some deals throughout the fall. Or you might simply just start advertising your holiday sales weeks ahead of time so that people can plan accordingly.


Don't be afraid to start your promotion early to catch shoppers.

Early planning is not just about letting your customers know about your sales; it is also ensuring that your company is ready, too. Inform your employees about the sale, making sure that they have all the information necessary to answer questions from customers.

Give yourself plenty of time for creating the marketing material for your promotions so that you can ensure it is perfect. However, finalize the promotion late enough that you can make any last-minute adjustments you need to based on any current events or feedback from customers so that you remain relevant.

For your texting campaign, this early preparation includes the following:
Develop a strong strategy.

    • Determine how often you plan to text customers.

 

    • Consider what types of offers you plan to send out.

 

    • Create a calendar so that the texting offers complement other deals without oversaturating.

 

    • Decide how you plan to promote your text marketing program to increase the number of subscribers.

 

    • You might choose to have a push for subscribers months prior to the big holiday event for greater impact once you launch your holiday texting campaign.

 

    • Choose who will be in charge of reviewing the content and handling any issues that arise.



How Do You Integrate?

Text marketing works a little differently. It is an immediate medium since most messages are opened within just a few minutes of receipt. This makes it a great medium for last-minute deals and reminders about sales. This complements your program, especially if you take the time to integrate your text marketing smartly.

During the initial planning stages for your holiday text marketing program, consider where it fits into the rest of your marketing efforts. A texting campaign complements other channels really well. You can ad it as a call to action on your

    • TV and radio spots,

 

    • print ads,

 

    • digital marketing properties,

 

    • social media accounts

 

    • and more.



This works two-fold: first, you increase the number of subscribers and second, you increase the engagement and success of your other marketing channels.

Taking the time to strategize how you will use your texting program prior to running any of your holiday offers or advertising campaigns helps you to integrate in the best way possible. You can determine where to place your texting campaign in the sales funnel and how to best use it to increase the efficacy of the rest of your marketing efforts, and vice versa.

For example, use texting as a call to action with your print ads that provide early promotion of your holiday deals. Then, text your subscribers reminders about the sales the day before to increase the number of people who participate.

How Do You Promote?

In order to get the most out of your texting campaign -- and your holiday sales -- you need to create increased awareness. To do this, it is necessary to promote your campaigns.

It is even more important that you let people know about your texting campaign early because it is a permission-based medium. This means that you have to have people sign up before you can send them messages.

Many of the traditional forums for promotion also work for your texting campaign:

    • Flyers

 

    • Print ads

 

    • In-store signs

 

    • Digital banners

 

    • Blogs

 

    • Email newsletter mentions

 

    • Social media posts

 

    • Radio and TV spots



Any way that you traditionally announce news to customers will also let them know about your new texting promotion.

However, do not just let them know and expect them to sign up. A common way to do this is exclusive offers and deals, including a special coupon just for signing up. Do this early enough to capitalize on the number of people who sign up when the holidays roll around.

Plus, strategically send messages throughout the year to keep people interested in staying on your list so that you only have to build on it each year, rather than having to rebuild it.

Who Is Your Audience?


Create targeted messages based on your ideal customers.

An effective holiday text marketing campaign always keeps the audience in mind. This is because you want to strive to create content of value each time you send out a text message, especially during the holiday season when people are saturated with marketing messages. Therefore, spend some of your planning stage determining who your audience will be.

To do this, gather as much information as you have about your customers:

    • Shopping data

 

    • Demographics

 

    • Behavior patterns

 

    • Survey results

 

    • Market research


To find this information, it might be necessary to directly ask your subscribers to provide it. Because many people might opt into a text marketing campaign with a simple text, you might not have that much information about them. If that is the case, then you might want to create a persona of your ideal target audience.

You do not have to stick with just one target audience. It is easy to divide your subscribers into lists based on their personal data in order to send personalized, targeted messages. This also enhances the effectiveness of the campaign.

What Offers Should You Use?

Once you have completed the prep work, determining your goals, audience, calendar, integration and other components of the structure of your marketing strategy, you can start focusing on the fun part: the text message content and the offers themselves.

First, consider what type of offer you wish to send, whether a BOGO, a percentage of purchase, dollar amount a price, a free gift with purchase, free shipping or something else. It is most important that you choose something that is attractive while also not hurting your profit margin. For the best impact, create something unique and exclusive, as this further motivates the customer to take advantage of the deal.

The words you use also helps to create the best redemption rate. Choose active verbs and words that impart urgency. For example, Buy Now, Redeem Today, Limited Time Offer, and Click to Activate This Exclusive Deal all motivate customers to take the action you want them to do. Be sure to make it easy for customers to redeem them; otherwise, you will lose out on a lot of sales.

How Do You Stand Out?

Now for the fun part: making your content unique, attractive and fun so that you stand out from the competition. Do not be afraid to include some of the personality of your company in the messages.

One common way to do this is to add some humor into the messages. However, do not become too unprofessional when you do so. Puns and simple, unoffensive jokes are easy ways to get creative without worrying about losing customers.

An example of a Christmas offer with some humor is, "Don't be a Scrooge. Use this 20% off coupon to buy your loved ones gifts. Expires [date]."


Get your team together to brainstorm creative ideas for messages.

One of the reasons to jump onto holidays in terms of marketing is that you can create themed messages. A simple template for dynamic holiday-themed messages that lead to a successful campaign is the following:

    • Character/holiday allusion

 

    • Offer/deal

 

    • Active language

 

    • Urgent/motivating language

 

    • Expiration date

 

    • Company Name

 

    • Stay within the 160 character limit

 

  • The right timing

Use your creativity to decide upon promotions, deals and content that sounds just like your company rather than the same old, boring offers that everyone sends out. This helps you to stand out from hundreds of promotions circulating during the holiday season.

What Is Success?

Before you start sending out your messages, consider how you will measure success. Most texting platforms have analytics that detail the open rate, bounce rate, conversion rate, click-through-rate and other metrics similar to other digital properties.

Look at your starting point and set a realistic finish point that means your program is successful. Reviewing your original goal will help you with this. For example, if you wish to increase profits, then you might focus on the number of conversions your text messages create.

Remember that a strong texting campaign takes some time to build. You might need to do some trial and error, which is why it is best to start your text marketing program long before the holiday season. This gives you time to work out the kinks so that you can take full advantage of the medium when it comes time to promote your sales.

Ready to get started on your holiday texting campaign? Try ClubTexting for free.

November 23, 2016

3 Reasons to Use SMS Marketing This Holiday Season

How important are the final months of the year for your business? If you are like most, they make up a solid percentage of your overall sales. In 2015, the total revenue from holiday sales reached $626.1 billion, which was a 3 percent increase over the year before, according to the National Retail Federation. SMS marketing provides an avenue for marketing your business to help you increase holiday sales and take advantage of these peak shopping months, even if your company is not in the retail industry. Not entirely convinced? The following might help.

Stand Out


There is tough competition during the holidays; stand out by texting.

The winter holiday season is an important time for sales, so most companies put in extra marketing efforts advertising sales so that they will attract customers to their business over the competition. This means that the average customer is flooded with ads from a variety of sources, including emails, social media posts and ads, print ads, radio and TV spots, and mailers. This flood of information makes it really easy for anything you send out to simply get lost in the shuffle.

With SMS marketing, you can stand out from the crowd. Although it is an effective marketing channel, not many companies actually use it. There is also no spam filters on messages, although there are rules defining to whom you can send marketing messages. This means that your messages make it past the massive numbers of messages your customers received and are actually read.

Increase Engagement

Not only do the messages in your SMS marketing program stand out, but they also are actually seen. Text messages have an almost 100 percent open rate, compared to just between 20 and 30 percent for emails. More people see and read SMS messages. This increases the potential number of people who actually take action on your messages. In fact, text messages have a 36 percent click-through rate, compared to just 6 to 7 percent for email. Social media marketing also has a much lower hit rate than a texting campaign.

With an increased engagement, you have a better chance of converting customers. They receive your messages and read them, which already improves the chance they will act. With a strong, motivating message, your customers will take the final step and convert, giving you the sale over your competition.

Reach Customers Anywhere


Texting lets you reach customers anywhere, even when they are already shopping.

Cell phones have become an extension of a person. According to one survey, a high number of people would rather give up a number of things, such as sex, a car, a bed, a vacation or a cup of coffee, than their phone. Most people carry their phones with them everywhere they go. Therefore, with SMS marketing, you have the chance to reach customers anywhere. They will read your message even if they are not connected to the internet. Perhaps they are already out and about doing some holiday shopping when they receive your message. They can take action right away, increasing the chance that they will actually do it.

There are many other reasons to take advantage of SMS marketing this holiday season. Once you have started your campaign, you will not want to stop even after the rush of holiday sales are over. The same benefits that accrue to exceed your goals for the final months of the year will continue to help you to grow your business and reach all your goals.

Ready to get started and improve your business this holiday season? Try ClubTexting for FREE.

March 22, 2016

7 Ways to Promote Your Easter Specials with SMS Marketing

Easter is a popular time for businesses to run specials. Promotion plays a valuable role in driving business, and these specials provide another activity to add to your marketing and advertising campaigns. One invaluable tool to help promote your Easter specials is SMS marketing. If you are unsure how to use this marketing channel to promote your Easter specials and increase business, try one or more of the following message types.

Call to Action


Add a text CTA to attract more customers to your business.

One of the best ways to use SMS marketing to promote your business and Easter specials is as a call to action in your advertisements and marketing collateral. It is easy to include a keyword and short code on your flyers, print ads, billboards, TV and radio spots, and digital marketing platforms as a way for potential leads to get more information. For an even larger impact, offer people a reward in the form of a coupon for joining your texting program.

Daily Deals

Texting is a powerful marketing channel, but it is best used at a frequency of about one or two times per week. However, during special marketing campaigns, you could turn it into a platform for daily deals. This should be a special campaign for which customers sign up to receive an exclusive daily deals for your business during a specific period of time, such as the week leading up to Easter.

Easter Egg Hunt


Kids don't have to be the only ones to get an Easter treat!

A popular game on Easter is the Easter egg hunt for children. With your SMS marketing campaign, you can get parents and other adults involved in their own digital Easter egg hunt. You can ask customers to find special keywords and text them to you to receive a special discount or another prize. You could even have a "golden egg" keyword that is the grand prize of the game. It is possible to put the keywords up around town on your advertisements or on various pages of your website.

Text to Win

If you do not want to create an Easter egg hunt, you can still run a game for your customers and potential customers through a "Text to Win" campaign. For this game, customers text a certain keyword to enter a contest. At the end of the contest, you give out one or more prizes. To increase the numbers playing your game, it is best to reward everyone who plays with a small prize, such as a 20 percent off coupon or free shipping.

Refer a Friend

Word of mouth is a powerful way to increase your business and bring in more customers. One way to inspire your current customers to share information about your company with their friends is to run a "Refer a Friend" campaign. You can use your SMS marketing platform to do this by asking your subscribers to forward a text to their friends. Reward both the customer and the friend with a coupon or discount.

Limited Time Offers

Limited time offers have a strong impact on whether or not people take action and make a purchase. SMS has strong potential for running special flash sales or discounts that last for only a few hours, because most people read their texts within a few minutes of receipt.

Exclusive Deals


Send your subscribers ways to save even more on your specials.

Easter is a holiday for which many people purchase gifts for their friends and family members, so they may be looking for ways to save some money on their purchases. You can use this incentive to send your text marketing subscribers exclusive deals that help them to save even more money on your Easter specials. Your customers and potential customers will be motivated to take action if you provide them with a great deal on the items or services for which they were looking or on items they did not even realize they needed.

It is possible to take advantage of the Easter holiday to attract visitors to your business. Many of these SMS marketing campaigns can help you to promote your Easter specials. Plus, they can help with any other sales and specials you have in the future.

Ready to see how texting can help your Easter campaign? Try ClubTexting for free.

February 22, 2016

Boost Your Limousine Business with Text Message Marketing

Although the majority of people in America own cars, there are plenty of times where they may choose to hire a limousine. Your customers may have several options for these services, making your marketing approach that much more important to help you compete. One way to boost your business and stand out from the crowd is to use text message marketing as a part of your overall advertising strategy.

How to Use Text Message Marketing


Adding texting to your marketing plan can increase your limo business.

SMS marketing is an easy tool to integrate into your marketing strategy. However, it is a permission-based medium. This means that you first have to compile a list of subscribers to whom you text. This can be built by promoting your texting campaign through other marketing platforms, including print ads, social media, your website, and TV or radio ads. People may opt-in by texting a designated keyword to your dedicated short code or number. Once you have their information and permission, it is possible to send them text messages, both promotional and service-orientated, to improve customer engagement and your limo business.

Booking Reminders

It is popular to book a limousine or other special car service for special events, such as the prom, a wedding, an anniversary, a birthday, or other celebrations. Often, weeks, or even months, of planning go into the event to ensure that everything works out perfectly. Despite the planning, it is possible for your customers to forget details about the service, including the date and/or time of pickup. Text message marketing offers an easy way to send reminders. This reduces the risk of someone not being ready for the limo and your driver having to wait, as well as reducing the number of last-minute cancellations. Texts have an incredibly high open rate, so you can be almost certain that your message will be read.

Exclusive Offers and Deals

Most people only think to hire a limo or car service for very special events, but any date night or celebration can become a special one if the price is right. You might send your text message marketing subscribers exclusive offers and deals to motivate them to sign up for additional services. This works very well in cities where you may offer car services beyond just limousines to get around the city. People may choose your service rather than taxis or public transportation when they plan to go drinking or otherwise do not wish to drive themselves.

Special Services

If your limousine company occasionally offers special services, you can text your subscribers to give them the first chance to sign up. This could work well if you add a luxury or classic car to your lineup or plan to start offering Champagne and strawberries or other luxury items to enhance the experience for customers. It may be beneficial to offer exclusive deals or special services to you VIPs as well. It is possible to divide up your subscriber list into groups, then target special offers and deals just to those who are your VIPs. You could also use this service to promote special package deals, such as wine tours of local vineyards or other tours of the area for locals and visitors alike.

The Perfect CTA for Your Marketing


People can text you from anywhere and can be reached anywhere.

A call to action (CTA) is an essential component of any marketing campaign. Finding the right one can make or break your efforts. Texting can be used in conjunction with any marketing collateral as a way for your potential customers to take action.

People carry their phones with them anywhere, so no matter where they see or hear your ad, they will be able to take action right away. It is also a simple action, since they only need to text a keyword rather than fill out a form online or remember to call your company. As such, a highly effective CTA, this will help your marketing strategy to have a better overall success rate which, in turn, boosts your business.

Text message marketing is a cost-effective way to help boost your business. By sending messages to your customers, you can remain in communication and increase the likelihood they will choose you when they are in need of a limousine or other car service.

If you are ready to see how it can help your limo business, try ClubTexting for free.

February 09, 2016

How to Use Text Message Marketing to Organize Your Valentine's Day Event

It's almost time for Valentine's Day, which means that you only have a few weeks to organize your special holiday event. One invaluable tool to help you is text message marketing. It not only be used to promote your event, but it also provides a way to communicate with guests, volunteers and staff to ensure that everything runs smoothly. If you are unsure how to get started with text message marketing, try one of the following approaches.

Promote Your Event


Use texts to spread the word about your Valentine's Day event

Effective text message marketing is a fantastic way to enhance your promotional capabilities. You can add a text-based call to action to your marketing collateral, which gives your prospective attendees an easy way to engage with your promotional materials. Add a keyword, phone number, and other information about your texting service to TV, radio, and print ads, as well as any flyers you hand out. Then, ask your customers to send a text to find out more information about your event or even RSVP.

Increase Attendance with Last Minute Reminders

Promotion with a SMS-based call to action is one of the first steps of getting people to your event. The second step is to use your text message marketing campaign to remind your subscribers about the event. People's schedules get busy, making it easy for them to forget about an event. The day before your event, you can send a reminder to those who have tickets and/or all subscribers to increase attendance. Texts have an almost 100 percent open rate and are read within a few minutes, so you can be sure your subscribers will see your reminder.

Poll Your Audience

As you create plans for your Valentine's Day event, you may start to wonder about what your audience will want. Use text messages to collect their input. You can send out a poll asking your customers what they would like to see, along with a few keywords that stand for each possible outcome. Then, your customers can text the keyword that best matches their preference, and the keyword with the most texts wins. Use text message polls to help you figure out a decoration theme, music, menu items, and more.

Organize Your Staff and Volunteers


Communicate with your staff via text to increase efficiency

Text message marketing does not just have to be about you interacting with your customers and guests; it also works as a way to interact with your event staff and volunteers. It is possible to create groups in your subscriber list, and send targeted messages. You will also be able to receive texts, allowing your staff members and volunteers to get in touch with you with any questions or problems. It is often much easier and faster to send a quick text than it is to email or call, making it a much more efficient way to communicate with your staff and volunteers to ensure a seamless event.

Text message marketing can help you spread the word about and organize your event. If your organization is planning a special Valentine's Day event, use a texting service to ensure it runs smoothly. Try ClubTexting for free to enhance your Valentine's Day event organization.

December 18, 2015

7 Tips for Marketing Multiple Locations Using Mass Text Messaging

Businesses that have multiple locations don't have to always use the same mass text messaging campaign for all their stores. With a few simple actions, you can easily create multiple text marketing campaigns for each of your store locations, or you can text subscribers about all your locations. The following tips will help you to get the most out of your text marketing program at each of your stores.

To Use Multiple Keywords or Not


If your business has several locations, you may benefit from multiple keywords.

Using multiple keywords is an easy way to set up individual campaigns for each of your store locations. However, it's important to keep in mind that this doesn't work for every business. Generally, if you have multiple locations in one small geographical location, it may not be in your best interest to run multiple campaigns. Your customers can easily get confused if they are receiving unique offers for different stores within close proximity.

Businesses that have locations further apart benefit the most from using multiple keywords. Using your keywords, you can tailor your campaign to target offers for customers in one general area.

Be Wary of Text Frequency -- Schedule Smartly

It is important that you do not overwhelm customers with text messages, as they may become frustrated. When you have multiple campaigns running for each store location, you run the risk of sending a customer more texts than they want to receive. While most customers will sign up to receive offers from their closest store location, some may sign up for multiple campaigns. Recent data suggests the ideal frequency for marketing texts is around two to four per month. Therefore, it is important that you schedule your campaigns smartly so that offers don't all go out at the same time.

Make Coupon Redemption Easy


Make it easy for customers to redeem coupons across locations.

People are motivated by offers and coupons. But if you offer a coupon for one location and it is not accepted at another, you run the risk of frustrating your customers. Therefore, it is best to send out coupons that are valid at all store locations, even if you are running multiple mass text messaging campaigns for your different stores.

Choosing Keywords for Cross-Promotional Advertising

One thing to keep in mind when running multiple campaigns is your advertising. Generally, your television and radio ads are already targeted for the specific geographical region, so it should not be difficult to include a special keyword for each of your stores. But it may be more of a challenge to market your mobile program via your website and social media profiles. If you have geographical-specific sites, then it is easier. Otherwise, you may have to just list the different keywords for each region or store location and allow customers to choose which one to sign up for.

Monitor Your Campaigns Smartly


Keep track of your customers and campaigns so that you avoid duplication.

When you have multiple keywords, the organization and management of your mass text messaging campaign becomes more difficult. You have to ensure that you have the right subscribers listed under the right campaign. Additionally, you want to continually see how many people sign up for more than one campaign so that you can adequately schedule your posts. It is also important to ensure your campaigns remain unique for each location while also benefiting your overall business. Once you have a strong foundation built for monitoring your different campaigns, it will be easier to ensure they run smoothly.

Although having multiple keywords, one for each of your locations, may seem like a great idea, it is not for everyone. However, many companies with multiple locations find it beneficial to organize their marketing campaigns per location, and having special keywords for each location helps you stay organized. Ready to see how you can use text marketing to advertise multiple store locations? Try ClubTexting for free.

November 14, 2015

Weird and Wonderful Thanksgiving Marketing Ideas

 

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Halloween is done and dusted and Thanksgiving is just around the corner, which means we’re heading towards the biggest spending bonanza of the year. In theory, it should be easy for retailers to capitalize. Black Friday and Cyber Monday provide opportunities for huge sales spikes, as shoppers start buying gifts for the end-of-year holiday season. 

But Thanksgiving itself - and the days leading up to it - are a comparatively quiet time for businesses. Unless you’re in the food business, there are no guarantees of boosted profits, which means you have to get creative with your mobile marketing tactics. To help you, here are some off-kilter ideas to help you stand out from the crowd:

 

Break a Record

There are so many strange and surreal world records out there, it’s not as hard to break one as you might think. In 2008, National Geographic Kids magazine set the record for the longest chain of shoes ever laid out, with 10,513 items of footwear, heel to toe. Doesn’t sound too hard to beat does it? Or, how about attempting to beat the record for most star jumps in a minute (which currently stands at 61). Get your customers involved with an SMS campaign - if they can beat the record and send you the video proof, offer a prize giveaway. Whatever record you (or your customers) go for, try to keep it industry relevant. 

 

Cranberry Bucket Challenge

The ice bucket challenge is a bit 2014, so why not update it with a turkey twist? Because they come with pre-made brand recognition, such memetic juggernauts are crying out for a decent spin, so why not get your staff and social media followers to tip Cranberry sauce over their heads. Messier and more expensive than ice? Certainly. But wilder and wackier too. A colorful, sticky mess like this could really get you some attention online - you might even approach the scale of the frozen water viral phenomenon that inspired it.

 

Mobile Treasure Hunt

Give your online followers an incentive to sign up for mobile alerts by offering a whole bunch of festive prizes to anyone who can find a Thanksgiving-themed plushie around any major city you can get it to. A stuffed turkey - stuffed, that is, with fabric, not sage and nuts - is the obvious choice. Set a 48 hour time limit for your turkey hunt, and run it all via mobile communications. Send occasional, cryptic text message clues, making them easier as time goes on without anybody finding the turkey.

October 05, 2015

Hotel Guest Services and the SMS Messaging Solution

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Texting has surpassed email and a number of other communication methods as the go-to choice for businesses—and for the companies that support business professionals and other travelers. Hotel guest services that use text messaging tap into an easier way of communicating with guests and make them feel their needs are being attended to personally.

Why Text?

Here are just a few ways in which text messaging makes it easier for hotel front desks to communicate with guests:

  1. “The last mile.”  Many hotels are focusing on text messaging during “the last mile” – the time just before a guest arrives to check in, according to a recent TNooz business article. By connecting with guests during this time, the hotel can ensure that their questions are answered and that check-in goes more smoothly, boosting customer satisfaction and allowing the hotel staff to streamline efforts for greater productivity and efficiency.
  2. Quicker contacts.  Guests who have checked in can text the front desk with any needs, questions, or requests.  Companies like Marriott, which recently launched its own chain-specific guest app, report that customer ratings on sites like TripAdvisor have risen in direct response to the app’s use.  Customers appreciate a simple, quick way to connect with hotel staff without having to leave the comfort of their rooms.
  3. One-on-one communication.  Guests with disabilities or other special needs are often sensitive about their information being overheard by others standing near a front desk.  With text messaging, hotels eliminate this potential embarrassment by keeping conversations about a guest’s needs discreet.
  4. Better ratings.  According to TNooz, one hotel chain chose not only to implement texting, but also to test its efficacy. The chain matched two groups of guests and gave one the option to text.  Positive ratings from the texting group jumped 20 percent over the control group’s ratings, with the texters specifically mentioning the texting option as one of the reasons for their increased satisfaction.  The numbers indicate that texting works for hotels that wish to improve their Net Promoter Score or other ratings.

Bringing the Future of Texting to Today’s Guest Services

A recent white paper by the Global Business Travelers Association (GBTA) found that while not all hotels have adopted texting, those that have are encountering similar problems. The organization recommended that hotels focus on several key areas when implementing a new texting method:

  • Online check-in and room entry that perform seamlessly
  • Text or app-based concierge service offering prompt, personalized responses
  • Improving communications with airport shuttle services to make “the last mile” seamless
  • Pre-trip communications that differentiate between business and vacation travelers in order to provide a more personalized experience
  • Improving information exchanges between travelers, hotel staff, the texting service, and tracking systems, such as expense reporting software.

By harnessing technological tools like text messaging, hotels can provide exceptional service in a more efficient and productive fashion, boosting customer satisfaction and repeat visitors while gaining the most value out of expenditures on the project.

 

September 04, 2015

Give Your Fall Marketing Strategy a Seasonal Twist

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The shifting seasons provide an opportunity to regroup and re-evaluate, and perhaps come up with new marketing ideas to take advantage of changing consumer habits. Fall is especially important, as it represents the final approach to the all-important Yuletide shopping season. To give your mobile marketing strategy a new edge this Fall, consider trying some of these seasonal approaches:

 

1) Saving and Spending

An increasing number of canny shoppers are getting the bulk of their Christmas spending out of the way by Halloween. They’re looking around for early promotions and special offers to help save money. Target those consumers who won’t buy a thing until they see a deal. No need to mention Christmas - you can tie promotions in to Thanksgiving season, the ideal time for ‘Buy One, Get One’ offers.

 

2) Sports

Most of the major sports seasons begin during Fall, providing a good opportunity for marketers to capitalize. Get involved with a local team, either through sponsorship or a more indirect partnership. Remember, SMS polls are great for engaging your user base. Send surveys out to your mobile messaging contacts, asking them who their favorite college and pro teams are. Youth sports are a good avenue for marketing, and are more accessible to small businesses than national teams.

 

3) Focus on the Main Events

The two key holidays in Fall are Halloween and Thanksgiving. Keep an eye out for opportunities to promote your business using the language and themes of these two very different occasions. You might push ‘frighteningly low prices’ around Halloween, and push a message of gratitude to your customers during Thanksgiving. For the latter. why not send out cards to your loyal customers?

 

4) Don’t Forget the Smaller Ones

There are loads of lesser known holidays taking place throughout Fall: Grandparent’s Day (Sep 13th), Columbus Day (Oct 12th), Boss’s Day (Oct 16th), Daylight Savings (Nov 1st), Veterans Day (Nov 11th), First Day of Fall (Sep 23rd), and Small Business Saturday (Nov 29th). If you have an international audience, you can delight them with your knowledge of local holidays and surprise them themed offers. Give some love to Day of the Dead (same day as Halloween) in order to reach Hispanic shoppers, or have a Scottish-themed quiz on social media for St. Andrew’s Day (Nov 30th). Quick, one-day-only deals are easy to promote and won’t tie you into spending too many marketing dollars on something that isn’t working.

 

5) Tis the Season

Fall colors and images are pleasing to the eye. Browns and oranges, falling blossoms, piles of leaves, pumpkins, crafts, candy - the icons associated with the season are instantly recognizable. Keep these concepts in mind when re-vamping your website and social media pages during the run up to Christmas. 

Take advantage of the shift in seasons to shift your focus. Move away from summery themes toward a cozier, more contemplative autumnal vibe, make some timely special offers that put you ahead of the end-of-year commercial curve, and watch your Fall revenues blossom!