Are Mobile Marketers Already Embracing Apple's iPad?

According to Mobile Marketer the rush is on:

On the heels of Steve Jobs’ official introduction of Apple’s iPad, marketers and developers are racing out the door with applications and advertising services for the new tablet.

Mobspree has launched TouchPlay, an interactive publishing service that uses the iPhone and iPad’s rich-media capabilities. First up on the platform is “Ordinary Mary’s Extraordinary Deed,” a copublishing collaboration between SnackLogic and Gibbs Smith.

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Scoreloop, a provider of social mobile games, has begun development on games for the iPad.

The game developer said the iPad will allow for a more sophisticated gaming experience with integration of its play challenges, achievements, friend recommendations and social network integration. Scoreloop also supports the iPhone and Google’s Android devices.

Read more @ Mobile Marketer

Report: Mobile Entertainment Sales To Rise 33% In 2009

MediaPost's OnlineMediaDaily brings news of a new report on the mobile entertainment industry:

The worldwide economic downturn isn't slowing down mobile media growth, according to a new forecast. The Mobile Entertainment Forum's latest Business Confidence Index, compiled by KPMG, projects average mobile media revenue will grow 33% in 2009 -- a 6% increase over the rate predicted at the beginning of the year.

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The explosion of mobile applications is also starting to pay off as apps alone are expected to account for 14% of all mobile media sales. It's likely Apple's App Store, with more than 2 billion downloads to date, will generate the vast majority of app sales this year. Even so, most iPhone apps are still offered free.

Read more @ OnlineMediaDaily

Unilever Sees Unprecedented Success With Mobile

Unilever, a large holding company of various brands, has announced they will be increasing its ad-spend on mobile campaigns following the unprecedented success of a particular campaign centered around its youth brand Peperami.

The core of this success? A mobile-based site that allows its users to send prank calls to their friends, among other things. 

The site has only been live since September 16th, and in its short life has seen over 24,000 unique visitors.  In the eyes of Unilever this represented a huge success, with it being a relatively new idea for the company.

Read on for more details on this success story.