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9 posts categorized "Games"

November 15, 2016

Can Club Texting Help Bring People to Your Amusement Park?

As an amusement park owner, you work hard to build rides, games, shows and other entertainment that attract and thrill your customers. Despite your efforts, you will not see a rise in attendance if you do not find a way to get the word out to potential customers. It is likewise important to engage with visitors so that they want to come back again and again. Club texting provides a way to engage with current and future visitors to increase business at your park. There are several ways that it has the potential to help your visitor numbers grow.

Access More Customers


Text messaging provides you with a wide net of people you can reach.

Running a texting campaign has the potential to help you reach a much wider net of people. Over 90 percent of Americans own an SMS-enabled cell phone. This is more than those who have email or regularly visit social media sites. Additionally, text messages on average have a whopping 99 percent open rate, compared to about 20 to 30 percent of emails.

Together, this means that you have the chance to reach a wider demographic of customers, including those without regular access to the internet. Plus, any messages you do send out will actually be read, making it a much more effective marketing forum.

Reach an Interested Audience

Club texting is a permission-based marketing forum, so you can only send your messages to those who have opted in to receive them. You might think this reduces the number of people affected by the message. However, it actually has a much larger impact. When you run ads that try to bring in a wide variety of numbers, such as a print ad, TV spot, radio ad, billboard or flyers, you have a very low number that respond. Many of the people that see these ads have no interest in your amusement park -- or any others -- so the impact of the ad is quite low.

Alternatively, when you send messages to those on your texting campaign subscriber list, you have a much bigger impact. These people have enough interest in your company to sign up to receive messages. This might be because they have already visited or because they wish to visit one day. You can capitalize on this interest and turn them into customers much easier, and for less money, then it would take to convert someone with little to no interest in your park.

Motivate People to Visit

It is not just about reaching people with your message; however; it is also about actually motivating them to take action. Texting remains a more intimate medium. Most people still mostly use it to communicate with their friends and family members. They reserve any marketing messages for companies from which they really wish to hear. This means that they actually read your message and pay attention to it and that it has the potential to motivate them to act. When you include a strong call to action, it increases the chance that someone will visit your amusement park even more.

Increase Repeat Visitors


Connect with customers so that they come back to your park over and over.

To turn a customer from a one-time visitor into a repeat visitor, it is important to engage them. First, they need to have a good time while at your park and experience great customer service. Regularly engaging with them afterwards through club texting provides a way for them to continue to think about your park and wish to return. Customer engagement has become the key aspect in turning customers into loyal ones, and texting has a better engagement rate than email or social media. Increase this effect by regularly offering incentives for them to return to the park, such as discount entry fees or free gifts.

These are just a few of the lucrative benefits offered by club texting. Integrating it into your marketing strategy will help you take your amusement park to the next level and attract more people to your park.

Contact us to learn more about how to use texting to help your amusement park grow.

October 28, 2016

How Bridge Clubs Can Use Group Texting to Improve Membership Numbers

Bridge might be an old game, but it remains a popular pastime. However, many bridge clubs find it is difficult to attract new members to join their numbers. One way to encourage people in your community to join your bridge club is to use group texting. This does not just help you attract the attention of Millennials, who are known for their texting ways. Out of smartphone owners over the age of 50, around 92 percent text. No matter the demographics of your bridge club, you can benefit from using texting.

Make It Easy for Interested Parties to Contact You


When someone sees an ad about your club, they can text you for more information.

Utilizing a club texting program makes it easy for interested parties to contact you for more information. No matter how you advertise your club, whether in church bulletins, bulletin boards at local cafes, flyers at social hot spots or anywhere else, it is simple to add a way for people to contact you. Add your number and a keyword. Then, when potential members see your advertisement, they simply have to text to find out more information. This is much more effective than leaving a phone number to call, an email to contact, or even a website to visit.

Remind Current and Potential Members About Events

Once you have people signed up for your club texting program, it is easy to send out reminders about upcoming events. Most texts are opened within just a few minutes of receipt, making it the perfect medium for reminders. You send out a text the day before an event, or even a few hours before, and feel confident members and potential members can see it.

Send Out Bridge Tips

Regular contact with your club texting subscribers helps to make them feel as though they are a part of your club, even if they have yet to fully join or are too busy to attend events. One way to remain in regular contact is to send out bridge tips. It is easy to segment your subscribers into different groups based on their skill level. Then, send out targeted tips that help them improve without fearing that you are sending information to those who already have surpassed a particular tip.

Take Questions

Club texting is not just about finding ways to send messages out to your members or potential members. It also works as a channel of communication to receive messages from your members. Many people prefer to send messages or other inquiries through text than calling. This also makes it easier on you to be available for your members throughout the day without having to have someone sitting right next the phone.

Poll Your Members on What They Want

For a successful bridge club, you should listen to your members and offer what they want. This includes those who are merely interested in joining but might not have come to any classes or tournaments. Find out more about what you can offer to increase attendance and membership through polls. Club texting polls are easy to run. Simply send out a question with a few keywords for each answer. Your subscribers text back their keyword of choice, and you know which one is the most popular.

Organize Tournaments and Classes

It is easy to segment your club texting subscriber list. This helps you to easily organize tournaments and classes. Send messages to different members based on whether they would be interested in a particular event. Create a group for your staff and/or volunteers who help to organize and host the events. Then, communicate with them to ensure the event goes off without a hitch.

Offer Discounts to Potential Members


Increase the number of people who join your classes with discounts.

Many young people might be interested in learning more about bridge, but sometimes classes can be expensive, leading to them deciding to learn from another source or just giving up. Offering a special deal might help increase the number who come to your classes. Perhaps, offer the first class free so they can see whether they actually enjoy the class. If that is not possible for the budget of your club, determine a percentage off that works well for your club while also being attractive to your students. Then, use the time during classes to motivate them to join the club

There are many ways bridge clubs can grow their members through using club texting. It is a highly versatile and effective marketing and communication method that is also cost effective, making it easy to fit into almost any budget. Once you have it, you can use it in many ways to communicate with your current members while also attracting new ones to keep your bridge club going for many more years.

Ready to see if texting can help organize your bridge club? Try ClubTexting for free.

July 13, 2016

X Ways to Attract Business for Your Bowling Alley with SMS Marketing

As a bowling alley owner, it is important that you find ways to attract new customers while also retaining your most loyal clientele. One method of communication that does both is SMS marketing. Use it to promote your events and bring in new business while also keeping your league members and other loyal customers informed of events and other pertinent information.

The following provide a few key ways to incorporate texting into your marketing strategy to increase business and reach your business goals.

Reward People for Signing Up


Offer a free game for those who join your text marketing program.

To attract and engage customers who occasionally visit your bowling alley and turn them into more regular patrons, it is important to remain in continual contact with them. One way to do this is to get them signed up for your SMS marketing program. By instantly rewarding them for doing so with a discount, such as a free game or free shoe rental, then they have motivation for opting in to your program.

If you advertise your text marketing program and offer an immediate discount in your bowling alley near the entrance and point of sale, then you motivate those looking to save money that night to sign up for the instant discount. Then, you have them on your list and continue to provide deals through regular messages that entice them to come in again.

Last Minute Deals

People carry their cell phones with them everywhere, which is just one reason that SMS marketing has an amazing 99 percent open rate with most texts read within just three minutes. Take advantage of this by sending out limited time offers and last minute deals. The time restrictions further motivate people to take action right away.

You can do this with scheduled deals that are part of your overall strategy, and you can also take advantage of this to turn around a slow night. When you feel that you want to boost your attendance on a particular night, send out a last-minute, limited-time deal to your subscribers. They will be more likely to choose you when they determine what to do that night with their friends and family members.

Promote Special Events

Although SMS marketing plays a key role in driving business through discounts and promotion, it also provides space to communicate with your customers. It is important that the messages you send to your customers always include something of value, which could be more than just a discount or offer. This includes information on your special events, such as nights where you offer cosmic bowling, karaoke, live music, or anything else. It is also beneficial to send messages that remind people of these events so they do not forget and miss out, and so you have a higher attendance for that night.

Drive Interest in League Bowling

A significant portion of your customers are already regulars, and some might also be part of league play. One way to do this is to target a particular group of clients with league promotion.

Text marketing makes it easy to group your members and send targeted messages. You use demographic and behavior pattern data to determine which clients are most likely to be interested in joining the league. Then, create messages that promote the league and possibly provide discounts for new members or teams to join. This helps drive your league membership, which, in turn, helps your overall business.

Create a Special VIP Group

You have the ability to create as many groups as you want out of your SMS marketing subscribers. You can use these groups to develop targeted messages that have a higher impact. One group that can be a key component of any texting program is a VIP group. In this group, include your most loyal customers. Then, send out exclusive deals, discounts, and other rewards to them. This could create interest and desire for customers to reach the level to become a VIP member and likewise receive these discounts and rewards. This, in turn, drives repeat business, which boosts your bottom line.

Text Call to Action


People can text from anywhere, which is why it is such a powerful CTA.

SMS marketing is not just about the messages you send to subscribers, although that is important. It is also about offering a simple call to action to add to all of your marketing and advertising ventures. You can simply add a keyword and short code to any ad, whether in print, online, or on TV. When people see the ad, they just pull out their phone and text a keyword to get more information about your bowling alley or to sign up to receive a discount. Texting has eight times the engagement rate of email and is one of the best calls to action from which to choose. This helps all of your marketing efforts have a stronger outcome.

Contact us to learn more about how to incorporate texting in your bowling alley marketing strategy.

February 05, 2015

Will Apps Give Way to More Text Marketing


Entertainment apps are among the most popular downloads among consumers.

It's no secret that the mobile app market has exploded in recent years. In 2013, Apple announced that there were over a million applications available for download in iTunes. Many of these apps are paid apps and the market is expected to tip the scales at $77 billion by 2017. That's a lot of downloads.

Though many businesses have been developing branded mobile apps in recent years, data suggests that most consumers aren't particularly interested in downloading enterprise applications. The bulk of downloads are for entertainment. This piece of data has important implications for businesses interested in reaching new customers through mobile. Instead of relying solely on a branded application for potential customers to download, a better strategy may be to focus on an integrated approach or scrap the app idea altogether. Here's why many businesses are choosing text marketing after experimenting with mobile apps.

Entertainment Apps Reign Supreme
Recent data suggests that the most popular mobile apps are games. Nearly 22 percent of overall app downloads last year fell under this particular category. Business related mobile apps represented just 9.9 percent of total downloads. While mobile owners are using their devices to engage with businesses, they aren't necessarily doing it through branded mobile apps. Channels like social media and text messaging are popular among consumers interested in connecting with their favorite brands.

Personalized Marketing via Text

One of the reasons why many companies prefer to use text message marketing to reach their audience is because of the personalization factor. Instead of giving users a standard experience such as what they'd get from a mobile app, businesses can craft a text marketing campaign that allows users to opt-in for specific information. Companies have the option of customizing campaigns via geographic location, or tapping into data about subscribers' previous purchases to deliver highly relevant and customized offers. Businesses are realizing that in order to get their message heard above the noise, they need to focus on personalization with their mobile marketing efforts.

Text Messaging Costs Less

Developing a mobile application can be costly for businesses, and the return on the investment may not be worth the money the app costs to create. Many companies are choosing to use text marketing instead of app development because it costs less overall. Text messages are also a reliable means of reaching a large, global audience, whether you're interested in connecting with current clients, potential customers, or your employees.


There are over a million apps available for download today.

In 2015, text messaging as a means of communication will continue to grow in popularity. Companies looking for the best return on their marketing efforts should consider adding text marketing to their advertising toolkit. Campaigns can be personalized easily and texting is an inexpensive and reliable way to reach potential customers. If you are interested in exploring how you can use mobile for your business, shift your focus away from mobile apps and towards text marketing. It's a tried and true approach that works. Get started with your own campaign and try ClubTexting for free today.

January 18, 2015

How Mass Texting Can Make Your Super Bowl Event a Winner


Super Bowl Sunday is a popular time to socialize with friends.

Super Bowl is a big deal in the world of sports. A record-breaking 111 million people tuned in to last year's matchup between the Broncos and the Ravens. Sports fans plan parties at home and search for the best bars and clubs in town to enjoy the game. If you are interested in attracting more patrons to your business for this year's big game, there are a number of approaches you can take. Among the most effective is creating a mass texting campaign to grab the attention of local consumers. Here's how mass texting can make your Super Bowl event a winner.

Raising Awareness about Your Event Quickly

February is approaching fast! New Years is over and the next big social event for many people is the Super Bowl. Many bars and clubs have already begun marketing their businesses leading up to the big game. Potential customers are mapping out their monthly calendars and thinking about their Super Bowl plans. If you feel like you're a little behind with your marketing efforts, a mass texting campaign can help you get ahead of the game again. Long code text marketing campaigns can be set up quickly, and mass texting is an effective way to raise awareness about your business in time for the Super Bowl. Recent data estimates that text messages have a 98 percent open rate. Mass texting represents a huge opportunity for your business.

Sharing Information about Special Promotions

Many bar and club owners choose to run exclusive promotions related to the Super Bowl. Perhaps you're planning to offer customers a discount or your business has a special menu featuring delectable game day appetizers. Consider using mass texting as a channel to share information about any specials you're having in honor of the big game. Many potential customers have a hard time resisting a good deal, and a well-crafted text marketing campaign can help you attract their attention as the Super Bowl approaches.

Ongoing Benefits of Mass Texting

Not only is mass texting an effective way to connect with mobile users before game time, it can also be used as a tool to improve customer loyalty for the long haul. Once potential patrons opt-in to receive communications from your business, you can connect with them over time to share information about promotions, new menu items, etc. Mass texting is a great way to raise awareness about your business and keep customers coming back again and again.


Make this year's Super Bowl Sunday a smash hit at your club or bar.

If you're interested in attracting more customers to your business for the Super Bowl this year, mass texting is an effective way to do it. Long code mass texting campaigns can be created quickly and used to transmit information about special game day promotions your business is offering. Open rates for text campaigns are high, especially when you're providing an enticing incentive for your audience. Text message marketing can also be used to improve customer loyalty over time. If you're interested in launching a mass texting campaign to reach new patrons ahead of game day, try ClubTexting for free!

December 17, 2014

4 Reasons to Use Text Messaging for Your New Year's Eve Promotions


Many of your customers will be out celebrating on New Year's Eve.

It's hard to believe that 2014 is already coming to a close. With New Year's Eve just around the corner, many business owners have begun developing creative strategies to reach potential customers on the evening of December 31st. After all, it is one of the most popular nights out of the year. If your restaurant or club is hosting a special event in honor of the holiday, you may want to consider adding texting to your New Year's Eve marketing toolkit. Here are four reasons text marketing is an effective channel for your upcoming promotions.

New Year's Eve is one of the Most Popular Nights Out of the Year

Visit any major city or small town on New Year's Eve night, and you'll notice that the local establishments are packed with patrons decked out in their finest attire. The sheer amount of people out on the town represents an important opportunity for business owners. Chances are good that potential customers will be checking their phones frequently to see where their friends are hanging out. A well-crafted text promotion can help you connect with all these people directly.

Potential Patrons are on the Move

Restaurants and clubs can count on their customers being out and about on New Year's Eve. While some may have purchased tickets for events in advance, many others will be hopping from place to place meeting up with different groups of friends. A text campaign can help you connect with potential customers while they're on the go. Well-timed promotions could entice them to make their next stop at your establishment.

Your Customers are Texting

Just four short years ago, approximately 60% of smartphone users sent and received texts. Today, over 81% of smartphone users communicate via text message. If you're interested in attracting the attention of younger customers, the numbers are even more promising. In recent years, the average number of texts sent and received has been climbing steadily. Potential customers in the 18-24 age demographic send and receive an average of 2,022 and 1,831 texts each month, respectively. Their older peers in the 25-34 demographic send approximately 1,130 and receive 1,110. These numbers represent a key opportunity for businesses interested in reaching younger audiences on New Year's Eve.

Open Rates for Text Campaigns are Impressive

If you're investing in a marketing campaign, you want to be sure that you're getting a good return. Text marketing provides one of the best returns in the business. Open rates for text messages are close to 100 percent, whereas average email open rates are only about 22 percent. When customers opt-in to receive text communications from your business, you can feel confident that they're getting your message.


Connect with potential patrons via text message this New Year's Eve.

Text marketing should be a key component of your marketing toolkit this New Year's Eve. The fast-paced nature of the evening aligns perfectly with a well-crafted text campaign. Your customers will be on the move, checking their phones and communicating via text frequently, and they'll be looking for fun places to spend their evening. If you want to connect with new customers over the upcoming holiday, try ClubTexting for free!

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
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January 29, 2010

Are Mobile Marketers Already Embracing Apple's iPad?

According to Mobile Marketer the rush is on:

On the heels of Steve Jobs’ official introduction of Apple’s iPad, marketers and developers are racing out the door with applications and advertising services for the new tablet.

Mobspree has launched TouchPlay, an interactive publishing service that uses the iPhone and iPad’s rich-media capabilities. First up on the platform is “Ordinary Mary’s Extraordinary Deed,” a copublishing collaboration between SnackLogic and Gibbs Smith.

...

Scoreloop, a provider of social mobile games, has begun development on games for the iPad.

The game developer said the iPad will allow for a more sophisticated gaming experience with integration of its play challenges, achievements, friend recommendations and social network integration. Scoreloop also supports the iPhone and Google’s Android devices.

Read more @ Mobile Marketer

October 13, 2009

Report: Mobile Entertainment Sales To Rise 33% In 2009

MediaPost's OnlineMediaDaily brings news of a new report on the mobile entertainment industry:

The worldwide economic downturn isn't slowing down mobile media growth, according to a new forecast. The Mobile Entertainment Forum's latest Business Confidence Index, compiled by KPMG, projects average mobile media revenue will grow 33% in 2009 -- a 6% increase over the rate predicted at the beginning of the year.

...

The explosion of mobile applications is also starting to pay off as apps alone are expected to account for 14% of all mobile media sales. It's likely Apple's App Store, with more than 2 billion downloads to date, will generate the vast majority of app sales this year. Even so, most iPhone apps are still offered free.

Read more @ OnlineMediaDaily

October 22, 2008

Unilever Sees Unprecedented Success With Mobile

Unilever, a large holding company of various brands, has announced they will be increasing its ad-spend on mobile campaigns following the unprecedented success of a particular campaign centered around its youth brand Peperami.

The core of this success? A mobile-based site that allows its users to send prank calls to their friends, among other things. 

The site has only been live since September 16th, and in its short life has seen over 24,000 unique visitors.  In the eyes of Unilever this represented a huge success, with it being a relatively new idea for the company.

Read on for more details on this success story.