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34 posts categorized "Food and Drink"

February 23, 2017

Definitive SMS Marketing Guide for Restaurants and Clubs

The restaurant and club business is notoriously competitive. You have to find ways to stand out from the crowd and get people to choose you over other restaurants or clubs in the area. There are a few ways you can do this simply by what you offer, such as the type of food, price, or atmosphere.

Although you concentrate on creating a unique experience for your clientele, marketing remains a chief way to draw people into your business. This is because it:

 

  • Tells people who you are
  • Engages with customers
  • Builds your brand identity
  • Enhances your reputation

 

As part of a multi-channel marketing strategy, you need to have a strong mobile marketing campaign. One way to do this is to incorporate SMS marketing. People text more and more, and they are ready and willing to hear from their favorite businesses via text. When you start your texting campaign, be sure to add a few key elements.

Offers


The right offer gets people to bring their friends to your restaurant.

One of the most popular text types that restaurants and clubs use is offers and deals -- and for good reason! People love getting discounts, so it is a strong motivation. When it comes time to decide upon where to eat or which club to visit, people can easily be persuaded to go to the one that saves them the most money.

There are plenty of different types of offers or deals you can send via text to motivate people to come to your restaurant:

 

  • Free appetizer or desserts
  • Free drinks
  • BOGO for entrees, appetizer, drinks, etc.
  • No cover charge
  • Discount on total bill
  • Dollar amount off

 

These are just a few ideas of the wide range of offers that you can send to your customers. One of the best types of offers to send to your texting customers, however, are last-minute deals. This is because text messages are typically opened within just a few minutes of receipt. You can send targeted messages to your customers for a particular meal or event.

For example, around two hours before the lunch rush, send your subscribers a text with a discount on the lunch menu good for that day only. Then, as people are trying to decide where to go to lunch, they will see your text and choose you!

When you create your offers, there are a few key concepts to keep in mind.

 

  • Send something that is valuable to your customers, and relevant to their wants and needs. Offer a good deal for your customers that doesn't cost your business an arm and a leg.
  • Include motivating language and a strong call to action so that you see a high conversion rate.

 

Keywords

Another important component of any strong SMS marketing campaign is having the right keywords in place. Keywords are a central component of your overall marketing strategy. They are the words that your customers text to you to join your campaign, ask a question, participate in a contest or poll, or otherwise interact with your program.

When you choose a keyword, you want it to be unique and relevant to your company while also being easy for customers to remember and use. As a business in the restaurant, bar and club business, you have a plethora of words from which to choose. You can go with something that matches your food choice or an event at your establishment. Some examples include:

  • Pizza
  • Italian
  • French
  • Cuisine
  • Tacos
  • Party
  • Dance
  • Salsa

Each of these words is fairly common and easy for your customers to remember. Do not try to make them more unique by adding special characters or symbols, as this complicates everything. You want something that people can text without fearing they will get it wrong. If they do mess up, then you may lose a potential subscriber.

Your keyword plays a key role in your marketing efforts, so you want it to be something that complements your ads while also standing out. The same rules apply when you use a keyword in your texting, digital and/or social content.

CTAs


The right CTA gets people to join your campaign and visit your place.

Another major component of your SMS marketing campaign is your call to action. Texts make excellent calls to action on other marketing media, but they also require a strong CTA on each message. When you develop your CTAs, always make sure that they:

  • Motivate
  • Use active language
  • Create a sense of urgency
  • Connect emotionally with your customers
  • Are clear and concise

As a restaurant or club, most of your calls to action should include some version of visiting your business. You might also choose to include a link to your website or social media profile to increase engagement with your other digital properties.

Even though many of your CTAs will involve getting people to dine at your restaurant, do not become complacent so as to always use the same one or two CTAs. Create a template and then play with the wording to create a unique CTA with every advertisement and/or message.

For example, instead of always saying "Redeem this offer at our restaurant," you could say:

 

  • Enjoy a free appetizer on us when you show this coupon.
  • Visit our restaurant to get your free drink
  • Show this coupon to get free entry.

There are plenty of ways to get creative with your CTAs without losing their efficacy or appeal.

Content

Before you go too far down the line into creating your SMS marketing program, you first need to gain permission to do so from your clients. You can do this by promoting your campaign, including a texting CTA on all your marketing collateral, and get people to opt in with a strong keyword.

Once you have subscribers for your texting campaign, it is time to focus on building your content. Strong content needs three main things:

    • Purpose
    • Value
    • Relevancy


Texting is a disruptive medium, which means that each time you send a message to your subscribers, recipients are distracted from whatever else they were doing. Therefore, what they receive needs to be worth that momentary moment of distraction.

So, how do you know what your customers find valuable? Ask them directly. Market research also will inform you of many of the key elements of a strong marketing campaign. Trial and error and A/B testing also works well.

Messages need to be relevant to your customers. Personalized content goes a long way towards creating something that is relevant to each of your customers. It is easy to create groups out of your subscriber base and send targeted messages based on demographics and or other similar data.

Finally, you need to have a purpose behind each and every message you send. This is a specific purpose - not just to get more business, although that is your ultimate goal. It should provide some value to your customers:

  • Save money
  • Reward loyalty
  • Provide exclusive access
  • Remind about events
  • Updates on goods and/or services

There are plenty of purposes that your messages can have. By focusing on one objective per message, you create a more concise message that fits within the necessary 160 characters.

Audience


Know who to target with your messages.

Although your keyword, CTA, and content will ultimately play the most important features of your marketing strategy, it is key to know who your audience is. In fact, you might spend weeks before launching your campaign discovering just who your target audience or audiences are. To determine your audience, perform a few key actions:

  • Conduct market research
  • Build personas
  • Review your current customer data
  • Integrate your marketing platforms
  • Run surveys and polls
  • Research the competition
  • Think like a customer

There are many other ways to find out what type of customer you plan to target with your message. As previously stated, you can have several different groups that you will target.

As a restaurant, you might ultimately want to target all demographics. However, each texting campaign you run needs to be targeted to more specific demographics for greatest efficacy. In order to do this, you need to have an idea of the audience you plan to reach.

Before you run your SMS marketing campaign, take the time to build a strong foundation. This works by spending time devising the right type of offers, keywords, calls to action, content, and audience for the particular campaign.

Although this can be said for any texting campaign, it is even more important as a restaurant or club that you do this. It gives you the chance to determine what sets you apart from the competition and to build your brand identity. Then, you can focus your marketing campaign to engage with and attract customers to your business and reach your goals that go far beyond simply sending out discounts via text.

Ready to start your texting program to grow your restaurant or club? Try ClubTexting for free.

October 05, 2016

Bring Business to Your Restaurant with These SMS Marketing Messages

There is a lot of competition among restaurants, so it is important to find ways to reach your potential customers and get them to choose you over the competition. One way to do so is SMS marketing, which has a high engagement rate and is very popular with customers. To take full advantage of this lucrative marketing channel, it is important to find the right messages that resonate with your clientele. If you are having a hard time coming up with ideas, try one or more of the following messages.

Happy Hour Specials


Increase attendance at your Happy Hour with a timely text message.

Happy Hour is a long-standing tradition in the restaurant and bar business. Promote your Happy Hour specials to your SMS marketing subscribers with a text. Text messages are typically opened within just a few minutes of receipt, so you can send the message just a few hours prior to the start of Happy Hour. This provides the idea to people to head to Happy Hour at the end of the workday without time for them to forget or decide upon another venue.

An example of this type of text message is

"Join us for Happy Hour today and get 2 for 1 drinks by showing this text."

Easy Deliver Options

When people are stuck at work all day unable to head to your restaurant for a meal or wish to remain at home for a nice relaxing day in, they will be interested in your delivery options. If your restaurant is equipped to handle delivery, remind your SMS marketing subscribers about your services. Provide a deal just for delivery or highlight your delivery menu. This works really well when sent right near lunch or dinner time to capitalize on an already hungry crowd.

This type of text might look like

"Enjoy a delicious meal without any work on your part with our delivery service. Call or click here to order and get 20 percent off."

You would just include your phone number or a link to your website if you have online ordering enabled. This makes it very easy for people to order as soon as they see the text.

Offers and Deals

Any offer or deal works well for your SMS marketing program. There are special times that it makes sense to promote, such as happy hour or lunchtime specials. However, you always want to provide value to your customers to retain them as subscribers. One way to do this is to send out exclusive coupons for your restaurant through your texting program. For extra motivation, include an expiration date on the coupon so that people feel motivated to take action right away.

An example of a strong coupon is

"After a long day at work, you deserve a treat. Enjoy a free dessert with an entrée purchase after 5 p.m. by showing this text. Deal expires on [date]."

New Menu Poll


Encourage customers to vote on new menu items through text.

Although many restaurants turn to SMS marketing for driving business through specials and coupons, this is only a small part of text message marketing. There are many ways to engage with customers through your texting program. One way to really get customers involved is through sending out a poll. The perfect time to do this is when you plan to make changes to your menu. Ask customers what they would prefer added and provide a few keywords with which they respond to vote. The keyword with the most texts wins. This helps you to continue to provide items on your menu that meet your customers' desires.

An example of this type of text is

"What dessert should we add to the menu? Click here to view the options and text the corresponding keyword to [shortcode] by [date] to vote."

Create a page on your website with pictures and descriptions of the options and the corresponding keyword. Alternatively, you could text something like

"Which type of pie should we add to the menu? Text apple, pumpkin, peach or key lime to vote."

These are just a few examples of texts you can send to your SMS marketing subscribers to drive business to your restaurant. A combination of coupons and offers with texts that engage the customers will help you to get repeat business and turn customers into loyal diners.

Ready to implement a texting program for your restaurant? Try ClubTexting for free to start taking advantage of this powerful marketing channel.

June 25, 2016

Can Group Texting Help Your Country Club's Business?

As a country club, you want to make sure that you create the best atmosphere and service for your current members so that they will want to retain their membership. Along with maintaining a strong renewal rate, you also want to find ways to attract new customers so that your club can grow. Group texting is one way that you can engage with current members and attract new ones to grow your business. There are many ways that group texting can help your business

More Successful Membership Drives


Increase the number of members at your club with text messaging

Group texting provides you with a powerful promotional tool to help your membership drives. It is easy to add to all your marketing and advertisement collateral. Simply include a keyword and short code with basic instructions for prospective members to text for more information. Text messaging is one of the most powerful calls to action, and it is versatile enough to work in any medium. Many people always have their phones with them, so no matter when, how, and where they see the ad, they can easily text for more information.

You can leverage the same benefits even with your current members to promote events, fundraisers, classes and other events at your club. On your promotional material, include information about your group texting program. Members can text for more information, which, in turn, increases the chance that they will join in.

Improve Customer Service

Customer service is an essential aspect of any successful country club. Your members expect the best. By offering group texting, you can provide it to them. Your texting program does not have to just be a one-way marketing channel. It works very well as a forum for members to contact you with questions and/or problems. A majority of consumers prefer using texting for customer service inquiries. Simply by offering it, you can improve your customer service ratings because you are available, no matter what method customers choose to use to contact you.

Remind Members About Important Information

Another way that group texting can help your country club business is by working as a communication channel for members. Those who opt-in to the program can be reminded about their reservations, appointments, classes and other events at your club. You can send out important membership information to your subscribers, such as emergency alerts, unforeseen closures, construction updates and more. Informed members are happy members, which increases the chance they will renew their membership for another year.

Event Invitations


Invite your members to events via text for a better turn out

Your group texting program also provides a channel to contact members and prospective members to invite them to events at your club. Text messages have a much higher open rate than other channels. For example, texts have a 98 percent open rate, while email marketing only has around a 22 percent open rate. By sending invitations through text, you increase the chance of members actually seeing the information. Additionally, they will never have to worry about mislaying the information, as they will always have it there on their phone. (Unless, of course, they mislay their phone, in which case their entire life will be over.)

Group texting has a high open rate and engagement rate, making it a powerful communication and marketing channel. You can capitalize on this in your country club by using it to promote your club, send out discounts to prospective and current members, and improve your customer service. This, in turn, boosts your business and helps you to provide the type of service you strive to give.

Contact us to learn more about how you can include text messaging in your comprehensive marketing strategy to increase membership to your country club.

June 14, 2016

How to Use Text Message Marketing to Increase Your Hotel's Business

One important aspect of the hotel business is the customer experience. From the time your customer books until the day they return home, you want to ensure that your customers have a positive experience. One way to improve your customer service and offer more for your customers is to use text message marketing. There are several ways to integrate texting into your hotel's customer service and marketing initiatives to help increase your business and enhance your customers' stay at your hotel.

Concierge and Customer Service


Your guests can receive concierge services through text for added convenience

Customer service is an integral part of the hotel business, and text message marketing offers you another avenue through which to help your customers. A majority of consumers prefer using text messages for customer service inquiries and complaints, so it is beneficial to offer this service along with your other channels of communication so that people can choose the method to contact you that they prefer. With the right program in place, your guests can also text you when they need maid service, additional pillows or anything else to enhance their stay. You can use this to remind guests about their reservation and confirm any purchases or reservations, whether for rooms or in-house services, such as a spa appointment.

You can also integrate your concierge services with your texting program. People can text a particular number with a short code if they want to book in-house services, tours, events, or other activities. Your concierge can contact them to get the details and then confirm everything once it has been completed.

Easy Check In/Check Out

When people come to your hotel, they want a seamless transaction that is convenient to them. One way to offer this is check in and check out through your texting program. Even if you are not able to get them fully checked in or out through the texting app, it is possible to use it to expedite the process. Your guests can text you that they wish to check in, and you can get their details and let them know when the room is ready. Once they receive the text saying the room is complete, they come to your desk to get their keys for check in. A similar strategy can streamline the checkout process.

Targeted Messages

To take full advantage of the benefits that text message marketing offers, it is essential to group your subscribers and send targeted messages. You can send offers and discounts to previous customers and potential guests to get them to book a stay. For those who have reservations, you can send reminders and tips to enhance their stay. It is also important to create a special group for your most loyal guests and send them special, exclusive deals, discounts, and free gifts. You can target messages based on guest demographics and behavior. You send select messages to those who book for business trips and other messages to those who come on leisure trips to help both groups of guests get the most out of their stay.

Surveys and Polls

For your hotel to continue to offer the best customer service, it is important you know what your guests expect, need, and prefer. One way to discover this information is by sending surveys and polls to your text message marketing subscribers. Texting polls are the easiest way to get feedback. You simply have to ask a question and offer a few keywords from which your subscribers can choose an answer. They text you a keyword to vote, and the keyword with the most texts wins. You can follow this with a link to a longer survey for a more in-depth look at what your customers want. With this information, you can ensure that you continue to offer the best customer experience for your guests.

Offers and Other Promotion


Send your subscribers offers and deals to motivate them to book a new stay

Text message marketing has a powerful role in helping improve the overall guest experience, but it also can be used to market and promote your hotel to future guests. It acts as a powerful call to action that you can put on all your marketing material to increase the number of people to take any type of action. It also has a high open rate with most people taking action within minutes. This makes it the perfect avenue for sending out last-minute deals to try to fill your hotel during a slow period. You can also send out periodic deals to your subscribers to motivate them to book another stay with your hotel.

Text message marketing is a highly versatile tool that helps improve your hotel's business and enhance your guests' stay. You can use one or more of the above campaigns to help start your program and, eventually, you will see what works best with your hotel and its customers so that you continue to offer them exactly what they want and need.

Ready to use text messaging to help your hotel business? Try ClubTexting for free and see how it can enhance the customer experience.

May 03, 2016

Thought Leader Series: How Successful Nightlife Promoters Use Text Messaging Marketing


Lucas Sellyn is a UX specialist with a background in digital agency project and account management. To learn more about him, visit him online at LSellyn.WordPress.com.


A text message marketing campaign can expand the reach of your nightclub promotions.

Are you a club owner or nightlife promoter who wants to maximize the reach of your event marketing? Are you tired of distributing expensive, inefficient flyers that simply get tossed on the ground? Are you looking to take advantage of the technological innovations that are revolutionizing event marketing in 2016? If so, you should probably be using text message or SMS marketing.

Text message marketing is rapidly establishing itself as one of the most effective ways to achieve massive reach and publicity for your club or nightlife venue, while minimizing associated expenses. SMS open rates are a staggering 98% compared to only 22% for email; this is a clear indication of text messaging's potential to improve event awareness.

Text message marketing works by building subscription lists you can then target with SMS messages using keywords. By sending information about contests and promotions, you can build event buzz and cultivate a devoted community of guests and followers. Let's take a look at some of the key strategies and benefits for marketing your nightlife establishment via SMS:


Build community around your events by engaging your subscription list with SMS polls and contests.

Subscriptions Lists

Subscription lists are the heart of any successful text message marketing campaign. By developing a large list of phone numbers and messaging accounts, you can quickly disseminate communications to a massive audience. A good text message marketing service will give you the tools you need to grow and maintain an unlimited list of subscribers. The ability to segment groups and features that prevent duplicate messaging make the investment in a good SMS marketing service even more worthwhile.

Keyword Short Codes

In building a strong subscriber list, you'll want to take advantage of mobile keywords. These are unique terms that can be sent to short code numbers to communicate with you. In most cases, customers that send your designated keyword to an assigned short code will be added to your subscription list automatically.

Polling and Voting Campaigns

While you're developing a list of subscribers, you'll want to start engaging them with communications, contests, and promotions. Text-2-vote and mobile polling are amazing ways to involve your audience. This strategy also benefits you by providing valuable data and demographic information about consumer preferences. A good text message marketing service will magnify this benefit by providing you with analytics and visualizations that help you develop insight for greater success.

Mobile Coupons

One of the most popular features for nightlife promoters who rely on SMS marketing software is the ability to create mobile coupons. Mobile coupons can be offered via text to your subscriber lists. Consumers can show this coupon at the club or venue for a special discount. By adding tracking codes to these coupons, you can monitor their effectiveness, justify ROI, and better plan campaigns.

There's no doubt that text message marketing is an effective tool for nightlife establishments or club promoters to expand the reach of their marketing efforts and boost business. Text messages are read, on average, within five seconds of receipt. These high open rates mean more buzz, more consumers, and more money for your nightlife venue or business.

Interested in using text message marketing to promote your nightclub business? Try ClubTexting for free!

April 25, 2016

6 Ways to Incorporate Text Message Marketing to Boost Your Yogurt Business

Frozen yogurt shops are a popular business. One way to help your yogurt or ice cream shop stand out from the competition is to incorporate text message marketing. This marketing channel is highly versatile, easy to use and cost-effective, which is why many businesses, both small and large, have decided to add it to their overall marketing strategy. If you are wondering how to incorporate text messaging to give your yogurt business a boost, then try one or more of the following text message campaign ideas.

Poll for Help to Decide a New Flavor


Poll your customers about what flavors they want to try.

One selling point for yogurt businesses are the different, unique flavors you offer beyond your simple chocolate and vanilla. You have the opportunity to get creative with your next concoction, and you can get your customers and potential customers to help, too. Run a poll to determine which flavor to add by assigning special keywords to two or more possible flavors. Your customers simply have to text the keyword that matches their flavor of choice to vote. The keyword with the most texts wins, and you have your newest flavor. This also helps to build customer attention and engagement, which draws business during and after the poll.

Run a Text to Win Contest

A popular way to incorporate text message marketing to boost business is to run a text to win contest. This type of contest is easy to run and helps you to gain more subscribers for your texting program. By marketing the contest through your regular channels, including social media, TV, radio, and print ads, you can increase the excitement about the contest, as well as widen the potential audience pool. Adding an incentive, such as a coupon just for entering, increases the number of people who join the contest. If those who join your contest also opt in to your texting program, you have a much larger pool of potential leads to convert to customers in the future.

Situational Offers and Deals

Text message marketing is the perfect forum for situational marketing, or marketing that takes advantage of a current event. Most people open a text message within just a few minutes of receipt, which means that any time-sensitive or last-minute deals will be read right away. By making a message time sensitive, you encourage customers to take action right away, increasing the potential for success of the offer. Send out offers and deals based on sporting events, holidays, the weather, or simply to increase business on a slow day. You might take advantage of an unseasonably warm day to get people to come into your yogurt shop with a special, texted coupon offer.

Loyalty Program

Start a loyalty reward program that provides incentives for customers to return to your yogurt shop rather than visiting a competitor. Text message marketing provides a forum through which you can do this that is also attractive to customers. About 70 percent of consumers believe that texting is a beneficial way to get their attention. Texting services make it easy to group your customers based on demographics and behavior, so it is possible to have a group designated as your loyal customers or VIPs. Send special, exclusive discounts or other rewards to those customers to reward them for their patronage.

Digital Coupons

One of the most common ways that companies incorporate text message marketing is to send out digital coupons. Many people carry their phones with them at all times, so mobile coupons have become increasingly popular and convenient. Text customers a discount or offer for your yogurt shop, and many of them will decide to take advantage of it and head to your shop. They may even do so immediately or without having planned to do so, since they do not have to print anything or otherwise worry about having to carry something additional with them.

Call to Action


A text CTA lets your customer take immediate action wherever they see your ad.

It is possible to simply include texting as a call to action as your other marketing collateral. It is a powerful call to action with a high engagement rate and high open rate. It is also easy to include on your regular ads, since you simply need to include a keyword and short code. Use a keyword that matches your advertisement to help it stand out. To further increase the success of your ads, offer customers a reward for texting back and opting into your program.

There are many more ways to incorporate text message marketing to boost your yogurt business. Many of these complement one another, making it easy to create a texting program that retains its value and does not get stagnate over time.

Ready to see how texting can boost your yogurt shop's business? Try ClubTexting for free.

March 14, 2016

Thought Leader Series: 4 Fundraiser Promotions Using Mass Texting


Lorena Brockman is a blogger for JennsBlahBlahBlog.com and has notable know-how in blogging, marketing and sales, and has been deemed "Greatest Auntie Ever" by many. To learn more about Lorena, visit her company's blog at JennsBlahBlahBlog.com.

Entertainment venues such as yours are turning to mass text messaging to stay connected. They use text messages to promote special deals and events as well as day-to-day happenings.

Another way businesses get more customers through the door is by hosting fundraisers. Following are four fundraising ideas to promote using mass text messaging.



1. Ladies' Night

Everyone has been to a ladies' night somewhere: half-price drinks, no cover, and other specials for females only. Younger people are the target audience for these events, and mass text messaging is the more effective option, as younger crowds are more likely to check their phones than any other kind of media.

With this fundraiser, an organization like the Domestic Violence Project, Inc. would benefit from the event. The nightclub could auction off dates with different fellas that ladies (or men) can bid on. Those proceeds would go to the selected organization. Promoting your ladies' night specials and the cause that will benefit from the evening with mass text messaging will bring people from all walks of life to raise money for a great cause.

2. Puppy Party

Halloween is only once a year, but people can dress up any time. At a Puppy Party, everyone arrives dressed as a puppy (or kitty), or with painted faces. If customers are wearing the proper attire, they can bypass the line and join the party, free of charge. On the other hand, you could require a can of dog food or a kitten toy as an entrance fee. Specialty drinks and a contest for the cutest puppy costume are great ways to raise money for local animal shelters or larger organizations such as the ASPCA. Use SMS marketing to promote the event and spread word about the good it will do.

3. Karoakids

Almost everyone loves karaoke. Why not use it to help kids battling a childhood disease? Host a fundraiser by holding a karaoke contest. Participation would require admission fees, which would be donated. Through a sing-off, the winner is decided by the crowd. Promoting this type of event with mass text messaging will reach tons of people, some of whom will forward the info on to their buddies. Want bonus points? Announce that the winner of the Karoakids contest will perform live for the children at the hospital!

4. Hungry for Fun

Homeless and hungry families are a big problem in the U.S. In 2010, 16.4 million children - that's one in four kids - didn't know when their next meal would come. Host your own food drive to bring some relief. Invite customers via text message to a special night of drinks and music. Attendees can receive free admission if they bring a non-perishable food item or a personal care item. Advertise drinks specials, live entertainment, and the fundraiser via SMS marketing, and emphasize that the proceeds and donated items will be given to a local shelter.

Mass text messaging is a great way to promote a nightclub or bar. It's especially effective when the message is about a fundraiser and a cause. Fundraisers such as the above are a great springboard to get people in the door, and text message marketing is sure to bring prospective and loyal customers alike together to support a cause.

Ready to get started with your own SMS marketing campaign? Try ClubTexting for free!

February 09, 2016

How to Use Text Message Marketing to Organize Your Valentine's Day Event

It's almost time for Valentine's Day, which means that you only have a few weeks to organize your special holiday event. One invaluable tool to help you is text message marketing. It not only be used to promote your event, but it also provides a way to communicate with guests, volunteers and staff to ensure that everything runs smoothly. If you are unsure how to get started with text message marketing, try one of the following approaches.

Promote Your Event


Use texts to spread the word about your Valentine's Day event

Effective text message marketing is a fantastic way to enhance your promotional capabilities. You can add a text-based call to action to your marketing collateral, which gives your prospective attendees an easy way to engage with your promotional materials. Add a keyword, phone number, and other information about your texting service to TV, radio, and print ads, as well as any flyers you hand out. Then, ask your customers to send a text to find out more information about your event or even RSVP.

Increase Attendance with Last Minute Reminders

Promotion with a SMS-based call to action is one of the first steps of getting people to your event. The second step is to use your text message marketing campaign to remind your subscribers about the event. People's schedules get busy, making it easy for them to forget about an event. The day before your event, you can send a reminder to those who have tickets and/or all subscribers to increase attendance. Texts have an almost 100 percent open rate and are read within a few minutes, so you can be sure your subscribers will see your reminder.

Poll Your Audience

As you create plans for your Valentine's Day event, you may start to wonder about what your audience will want. Use text messages to collect their input. You can send out a poll asking your customers what they would like to see, along with a few keywords that stand for each possible outcome. Then, your customers can text the keyword that best matches their preference, and the keyword with the most texts wins. Use text message polls to help you figure out a decoration theme, music, menu items, and more.

Organize Your Staff and Volunteers


Communicate with your staff via text to increase efficiency

Text message marketing does not just have to be about you interacting with your customers and guests; it also works as a way to interact with your event staff and volunteers. It is possible to create groups in your subscriber list, and send targeted messages. You will also be able to receive texts, allowing your staff members and volunteers to get in touch with you with any questions or problems. It is often much easier and faster to send a quick text than it is to email or call, making it a much more efficient way to communicate with your staff and volunteers to ensure a seamless event.

Text message marketing can help you spread the word about and organize your event. If your organization is planning a special Valentine's Day event, use a texting service to ensure it runs smoothly. Try ClubTexting for free to enhance your Valentine's Day event organization.

January 27, 2016

6 Ways to Use SMS Marketing to Drive Your Food Truck Business

If you own a food truck business, it is important your clientele can find your truck no matter where you park. Many food trucks rely on social media to inform followers of their next location, but SMS marketing provides a better way to update customers on where you are. There are several ways to use text marketing to grow your business and ensure that your patrons always know where to find you.

Text Your Location


Let your customers know your current location through text.

One of the best things about this communication channel is that text messages have a high open rate, increasing the chance that your subscribers get your message. When you post your current location on your website or social media accounts, there is no guarantee that your customers will actually see the update. Alternatively, when you text your customers directly, they will be able to pick up your message quickly and make their lunch plans.

Specials

Your food truck may offer special menu items every day or simply do occasional promotions. Sharing your menu specials via text message can help to increase your business for the day. If you have several specials, then you can highlight one and include a link to your website that details the rest of the information in the text.

Offers and Discounts

It is also beneficial to use texting to share exclusive offers and discounts to your followers. These offers provide a little extra incentive to stop by for a bite. After all, everybody loves a good discount!

Turn Around a Slow Day with Last Minute Deals

Text messages are the perfect way to share last minute deals. If you're having a slow day, send out a text to your subscribers with a last minute deal that is only redeemable that day. If you time it well, you can reach them when they are deciding what to do for lunch. A limited time deal will motivate them to choose your food truck over the competition.

Contests and Scavenger Hunts

Another way to use SMS marketing to boost your food truck business is to develop contests and scavenger hunts. Text to win contests are easy to run and have the added benefit of growing your texting subscribers. You can promote your contest on print ads, your website and social media, and on your truck itself. Your customers can text a keyword for a chance to win something, such as gift cards, free meals, and more. It is best if everyone gets a small reward for entering.

As a mobile business, it is also possible to create a game out of letting people find you through a scavenger hunt. Although you do not want to make it too difficult, it can drive business and excitement by engaging your customers. If you choose to do this, consider providing a special incentive for customers who participate.

Polls and Other Feedback


Ask your customers to text you their feedback to help you improve your service.

You can also choose to receive feedback from your customer via text message. Many people prefer to handle customer service communication through text messages, but a lot of companies do not think to offer this service. Furthermore, it is easy to send out polls to your subscribers to gain invaluable insight. You simply have to send out a question along with two to four keywords. Your subscribers text back the keyword that matches their answer choice. Then, the keyword with the most texts is the winner. You can use polls to develop a new menu or decide where to park the next day.

SMS marketing is a great way to communicate with your customers and enhance engagement. Clever text message campaigns not only let them find your food truck; they also motivate them to choose you more often

Try ClubTexting for free to see how it can help you reach your customers.

January 25, 2016

5 Creative Text Marketing Messages to Increase Sales at Your Bakery

Starting and running a bakery seems simple enough -- create delicious treats with sweet, gooey frosting and watch the money roll in. However, no matter how yummy or sugary your baked goods, you have to open your doors and get the customers to your bakery if you want to share your pastries, bread, cupcakes, and other treats with the world. One quick and easy method to increase sales at your bakery is through creative text marketing messages.

Don't Forget National Donut Day

Effective text marketing is more than just blasting your subscribers with random text messages. Bakeries have an edge over other types of businesses simply because of the many holidays and events in which customers rely solely on baked goods. Make sure you are sending out text messages on the big dates but don't forget the holidays and events that aren't always as popular like Secretary's Day, Boss's Day, and of course, National Donut Day. Even if your particular bakery doesn't offer donuts, it doesn't hurt to give your customers an excuse to stop by for a treat.


Every day should be donut day.

Send Drool-Worthy Picture Messages

If the popularity of platforms such as Pinterest and Instagram are any indication, people love pictures of food. In fact, the top Pinterest pins are often those including some type of exquisite dessert or baked good. When you send out your text messages, make sure you include a picture of the bakery's cake of the day, an assortment of pastries, or products that are brand new to your bakery. Just like the aroma of bread baking, picture messages can lead hungry customers directly to your bakery.

Skip Boring Messages and Opt for Text to Win and Exclusive Offers

While it's important to occasionally include special deals and discounts in your text marketing campaigns, make sure you aren't sending offers that are too easy to ignore. Unless it's during the holiday season, customers are unlikely to go out of their way for a 10 percent discount on a $2.00 pastry. However, if you can text an offer to win big or an offer that feels exclusive to the customer, you not only establish a more personal relationship, but there's a better chance he or she will stop in at your bakery.


Bring your BFF for a special treat.

Spread the Sugary Love and Bring a Friend

At first glance, it might seem difficult to involve others in personalized texting campaigns. However, you can encourage your customers to share and forward text messages in order to help spread the word. Further, consider text marketing campaigns asking customers to bring a friend with them to the bakery in exchange for a special treat or offer. This not only gets your customer to your bakery but can translate to new customers in the future.

Inspire Sharing in the Workplace

Let's face it. Everyone at work loves the person who brings in the donuts and the day just goes better if you start out with treats. When you send out your text messages, make sure you include offers for the workplace. Provide special deals for coworkers and employers, and before you know it you'll turn entire companies into fans of your baked goods.

You have an assortment of delicious baked goods, now you just need to get your customers to the bakery. Contact us to get started on a creative text marketing campaign for your bakery.