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8 posts from September 2016

September 30, 2016

Scare Up Some Customers This Halloween With SMS Marketing

Halloween is always a fun time of year where people young and old alike enjoy dressing up and consuming copious amounts of sugar. It is the perfect time for businesses to run promotions or host events. SMS marketing provides the perfect medium for taking advantage of this holiday to connect with customers and drive new business. If you are unsure what type of messages to send out, try one of the following Halloween-themed texts.

Halloween Party RSVP


Make it easy to RSVP to your party with texting.

If your business celebrates Halloween in style every year with a monster-size bash, then leverage your guests to improve your SMS marketing campaign. Ask those who register for your party to sign up for your texting program. On the invitations and flyers, use texting as the call to action. When people want more information, they will text a number and get a response.

It is also possible to use your texting program as a way to get people to RSVP for the party. They simply have to text a keyword and you know they are coming. As a bonus, you get their number to use in various SMS marketing campaigns to get them to patronize your company. Remind your followers about the event via text the day before to improve attendance.

What's Your Favorite Scary Movie?

A holiday like Halloween is perfect for engaging audiences with themed messages, including polls. Ask them to name their favorite scary movie or their favorite monster. There are numerous other holiday-themed polls you can run, including their favorite candy, whether they trick-or-treat, if they like haunted houses, and more.

To run the poll, create a few keywords that match answers to a specific question. Then, text the question and the answers and let your subscribers text the keyword that corresponds to their answer. For example, text "Who scares you the most? Text Dracula, Frankenstein, Wolfman or Other to vote." For additional engagement, promote the polls in your store, social media posts and digital marketing properties. Engagement increases brand loyalty, which ultimately helps your bottom line.

Don't Get Tricked in This Hunt For Treats

Halloween is known for its candy and treats. Adults and kids love any excuse to indulge. Run a contest with your SMS marketing program to get people involved and engaged with your company. This can be as complex as a scavenger hunt or month-long trivia game. Alternatively, it can simply be a text-to-win contest. Offer a special Halloween-themed grand prize. For additional motivation to play, offer participants some benefit for entering, such as a discount on your products or services.

Exclusive Sale on Costumes, Candy and/or Decorations

There are so many Halloween goodies that people wish to buy, including costumes, candy, and decorations for their houses. More than 157 million Americans celebrate the holiday in some way. The cost can easily add up, with the average person expecting to spend $74 on the holiday. To stay within this budget, many people search for ways to save. Run an exclusive sale through your SMS marketing program that lowers prices on all your Halloween goodies. This will not only drive your business during the holiday, but you will also have more people sign up to your texting program. With regular texting and future offers and deals, you will have more chances to convert them to customers down the line.

Dress Up For a Discount


Provide discounts to customers who come in wearing their costumes.

Encourage your customers to dress up and visit your store to help extend the Halloween fun. Send a text to your subscribers that offers something for free or a huge discount to those who come in on a certain day wearing their costume and showing the text. Many people already have their costumes, so they will easily be able to take advantage of such a sale. This also increases customer engagement for enhanced business opportunities.

There are many ways to take advantage of SMS marketing to drive business this Halloween. Plus, once you have a strong campaign going, it is possible to continue to leverage this beneficial medium to continue to drive business and engage with your customers all year long.

Ready to get your Halloween campaign up and running? Try ClubTexting for free to get started.

September 29, 2016

Get Voters to the Polls This November with Group Texting

The 2016 election is bound to be one that goes down in the history books, no matter the outcome. Although most people are focused on who will be the 45th U.S. president, citizens will have many other decisions to make when they cast their ballot. There are local and state representatives as well as policies for which people will vote, and it is important to make people aware of the issues and get them to the polls to do much more than just cast a ballot for president.


Help increase voter turnout with a strong texting campaign.

Whether you are a local, state or national candidate; a local or national political party organization or simply an organization looking to get its members to the polls, there are several ways that you can leverage the benefits of texting to help make it a record year for numbers at the polls.

Promote Your List to Gain More Subscribers

It is important to leverage your group texting program to correspond with voters in the days and weeks leading up to Election Day. Promote your campaign at rallies and other events to get more people to subscribe to your program, as you can send texts only to those who have given permission. You can easily add texting as a call to action on your promotional materials, including any signs your supporters put in their yards, to get more people involved in your campaign. Many of the national candidates already are doing this in many of their promotional campaigns.

Create Targeted Messages

It is beneficial to divide up your subscribers based on different factors, such as geographical location, demographics and preferences. Then, develop targeted messages that resonate with them. This might be sending information about local meetups and rallies to those in that region. It is also beneficial to send out messages that provide resources for voters, including links to your site for more information about your platform and to non-biased sources that help them determine for whom or what policies to vote in the election. Use your group texting program to send messages of value to voters to enhance their overall opinion of you, which increases the chance they will vote for you.

Remind People to Vote

Election Day in 2016 is November 8, and it will probably be hard for most people to miss the day with the amount of media coverage. However, it still could happen. For elections that occur outside of the general election and for future elections, it is even more important that you let people know what day they need to get out and vote. To do this, send your subscribers a quick text on Election Day that reminds them to get out and vote if they have not already done so.

Help Them Find Their Polling Location

One impediment some people have in getting out to vote is knowing where their polling location is. The day before Election Day, send your group texting subscribers a text that prompts them to check for their polling location. Provide a keyword with which they can respond for additional help if they are unsure where to go. For example, your initial text would state, "Make voting tomorrow easier. Find your polling location now. For additional information, reply HELP to this text." Your volunteers or staff members can personally text or call those who have replied help to assist them in finding where to go to cast their vote.

Limit Your Texts


Text subscribers with valuable information, but be careful not to overdo it.

Although texting provides a great way to get your supporters and other voters out to the polls, it should be used with caution. You want to be sure not to oversaturate your subscribers, especially those who also receive emails and letters from you and/or follow you on social media. One way to do this is to group your subscribers based on their preferences and other factors if you have the information. Ideally, you want to try to limit texts to two to four per month, although in the week or two leading up to Election Day, you might be able to get away with a higher frequency as long as the messages are not redundant and have value to the subscribers.

Group texting has become an invaluable tool for any political campaign, whether of local or national interest. Leveraging the immediacy and intimacy of the medium must be balanced with respecting your subscribers. Focusing on creating messages of value that serve a purpose and limiting the number of texts will go a long way in making your campaign beneficial rather than hurtful.

Contact us to learn more about using texting to help this Election Day.

September 27, 2016

Increase Your Museum Membership with Group Texting

Museums provide an important cultural service to the community. Whether you have an internationally known museum or a small one focused on local art, history and/or culture, some of the most important clients you have are your members. It is common for museums to rely on donations from members to sustain their events and bring in new and exciting exhibitions. Group texting provides a way for you to engage with your audience to drive interest and attract more members. There are many ways to utilize this channel to help your museum flourish.

Promote Your Museum


Include a texting CTA on all your marketing materials to increase patronage.

Group texting is an excellent way to promote your museum and membership options. Include a keyword and your short code or long code on your advertisements in the paper, magazines, TV, radio, billboards and anywhere else. When people see the ad, they can reach for their phone and quickly text to get more information. Choose a keyword that matches your exhibition and offer a discount for improved impact. An example would be, "Text 'Picasso' for more information about our exhibit and to receive a 20 percent discount on tickets."

Reminders About Events and Exhibitions

Once you have patrons as members or interested parties, then text them reminders about events and exhibitions. Email newsletters, your website, social media and other channels provide more space for a lengthy explanation about your events. However, people do not always look at these, so you often have to send them out days or weeks in advance.

Text messaging has a 98 percent open rate, and the messages are typically opened in just a few minutes of receipt. This makes your group texting program the perfect medium for event reminders. You send out an email about the event a few weeks in advance and then text your subscribers the day before or the day of to remind them. This helps to increase attendance, keeping your members active and happy so they will continue to renew year after year.

Information About Pieces

Not everyone who comes to your museum will wish to take a guided tour or use an audio tour, even if you make it easy and have an app for smartphones. However, they might still have questions about particular pieces in your exhibitions. Post keywords on these pieces and create an auto response that has more information. You will only be able to send 160 characters in the text, but you could include a link to a web page that has even more information.

Discounted Tickets

Your group texting program also provides a space to send out discounted tickets. Although most of your members will be able to get in for free, they might wish to bring family or friends and take advantage of the discount. You might also have subscribers who have visited your museum but are not members, or there might be those who have let their membership lapse. Upon receiving a discount rate to come to an exhibit, they will be motivated to come back. Once you have them in the museum, you can try to get them to join as a member. You can also occasionally offer deals on your membership directly.

Easy Membership Renewal and Donations

One way to keep your members active is to make it easy for them to renew. You might have it set up to auto-renew, but not all museums have this option, and not all members wish to do it if you do. With group texting, you can make it easy. Send them a reminder that it is time to renew. Ask them if they would like to renew now, and then when they reply with YES, send them a link to enter their credit card information. You can do the same with donations.

It is also possible to set up a text to donate program for your fundraising efforts. With this, patrons can simply text a certain keyword to a number to donate a preset amount, such as $10. It is very easy for the patrons, but many non-profits find that it can be limiting. That is why they choose to send a link instead. Then, patrons can choose to give a much higher amount, and it does not cost as much as the text to donate programs.

Get Feedback


Texting lets you get feedback on your exhibitions from anywhere.

It is always important to engage with your members and other patrons and ensure that you are providing the best experience possible. Occasional feedback helps you to assess how well you are adhering to the wishes of your guests. Group texting makes it easy to get feedback through texting polls and surveys. With this information, you can continue to make improvements so that your members and guests continue to enjoy their experiences at your museum and wish to come again and again.

There are many other ways that you can use group texting to engage with your members and guests to keep your museum alive. It helps to facilitate engagement so that more and more of your guests will want to become members and return to your museum again and again to enjoy all your exhibitions and events.

Contact us to learn more about using texting for your museum.

September 26, 2016

Most Common Questions Asked About SMS Marketing

Whether you are just about to start an SMS marketing campaign or are still trying to figure out if it is beneficial for your company, you probably have questions about the medium. It is common for people new to texting to be unsure about certain aspects of text message marketing. Even old pros sometimes forget some of the basics of the marketing channel. The following provides some answers to the most commonly asked questions to help you take the next step in your texting campaign.

Does SMS Marketing Only Work on Millennials?


Older generations text almost as much as Millennials do.

Although Millennials might text more than their older counterparts, the difference is not as much as you might think. All Millennial smartphone owners probably text. However, 98 percent of those between the ages of 30 and 49 text and 92 percent of those over the age of 50 text. Therefore, SMS marketing is not just for Millennials; it works for all generations.

Won't My Customers View the Messages As Spam?

When email marketing debuted, it was not long before spam became so excessive that filters became the norm. Now, only one percent of text messages are seen as spam. Plus, 70 percent of consumers surveyed believe that brands should text them more often. Consumers want to receive messages from their favorite companies and are more than willing to sign up.

What Type Of Information Will I Have About Subscribers?

This depends on how they signed up. For those who opt in through a keyword, you will simply have their mobile number. You might initially have more information from subscribers who sign up through another channel, such as an online form. As your campaign progresses, you can ask for more information from customers so that you can integrate the campaign with your other channels and more easily group the subscribers for targeted messages.

What Messages Do I Send?

You can send any type of message you want. Many businesses use their SMS marketing campaign as a way to send exclusive offers and deals to their customers. This works well, as the medium has a higher redemption rate than other channels. There is no need to stop there. It is possible to use texting to send out tips, reminders, invitations to events, transactional messages, customer service inquiries, polls, surveys and more. You can also run contests.

What Makes a Campaign a Success?

What makes the campaign a success depends a lot on your goals. Do you want to bring in a lot of subscribers, spread the word about your company, increase your sales, or enhance your customer service? You can't measure success unless you have metrics. The fundamental metric is your established goal. Your texting platform will have analytics you can review, including an opt-in rate, opt-out rate, conversion rate and redemption rate. Reviewing these will provide insight into how well your overall program performs.

How Often Should I Text?

The ideal frequency for texting varies based on the audience and the business. In general, the preferred number of texts is two to four per month. It is generally better to err on the side of too few texts than too many, since too many texts may annoy customers. However, you do not want to text so rarely that your customers forget that you have a texting program.

How Long Should a Text Be?

Text messages should be no longer than 160 characters. Although some newer smartphones appear to send messages that are a lot longer than that, that is not exactly the case. They still send the message, but broken up into 160 character chunks; it just does not appear that way to the user. Thus, sending longer texts could end up costing your subscribers more money. Keep it short and simple, and include a link to a web page if you have additional information you wish to share.

How Do I Get Subscribers?


Include information about your program on reciepts and flyers.

It is essential that you only send texts to those who have opted into your campaign, as texting is a permission-based marketing platform. Luckily, there are many ways to promote your SMS marketing campaign and get subscribers.

  • Add a line on your existing marketing and advertising that has a keyword and a short code and a short explanation of your program.
  • Promote it on your social media profiles and post about it.
  • Have information on your website.
  • Include it on receipts.
  • Have flyers in your store
  • Have your employees tell customers about it.
  • Alert your email subscribers about your new campaign.

As your promote your list, it will start to grow. Include some type of incentive, such as an exclusive discount, and watch your list grow even faster.

These are just a few of the most common questions that go beyond the basics of what is a keyword and short code or how much does it cost. SMS marketing is a lucrative marketing channel that shows no signs of slowing down. Take advantage of it today, and contact us if you still have any questions about the channel.

Ready to start your campaign? Try ClubTexting for free and get started today.

September 24, 2016

4 Ways to Measure the Effectiveness of Your SMS Marketing Campaign

A successful SMS marketing campaign requires continuous work. It is important to check regularly and make adjustments to ensure that your efforts continue to bring strong returns. There are many ways to measure the effectiveness of your texting campaign, and your text message marketing platform probably offers several key analytical tools to get you started. Knowing the right ones to use for your campaign ensures that you are tracking the right things and making the right adjustments to keep your campaign going strong and bringing in more business.

Are People Signing Up--And Staying Active?


Sign me up for that!

A basic way to measure the success of your SMS marketing campaign is how many people sign up to receive messages from you. This is measured through your opt-in rate. It is just as important to look at the opt-out rate and delivery rate to see how many people remain active subscribers. You will always find that a few people choose to opt out for reasons beyond your control, and you will find you have some texts that bounce. However, an effective campaign keeps these numbers low while the opt-in rates remain high.

Are Customers Engaged?

In addition to continually recruiting new subscribers and retaining them, you want to keep them actively engaged. This can be measured in a few different ways, including redemption rates, conversion rates, click-through rates and open rates. In general, text message marketing has eight times the response rate as email marketing. You want to take advantage of this and maintain a high engagement rate across the board. This not only means that you have a successful campaign, but it correlates to increased business.

These numbers also tell you what messages work, and which do not. A coupon that sees a high redemption rate met some need with your customers. Although you want to vary your coupons and deals to maintain value, you also want to be sure to send coupons that work. Using the data you receive can help you to tailor messages to those your customers like, keeping your campaign more successful over time.

Are People Sharing With Their Friends?

Another way to measure the success of your campaign is to see whether your customers are telling their friends and family members to sign up as well. You can track this by using a unique keyword that your SMS subscribers can send to their friends to sign up. You might also send out surveys asking how people heard about the program.

Unique keywords tell you, in general, from whence your subscribers come. This allows you to see which of your campaigns work the best and which are the least effective. For example, you might run a promotion on your social media page and a TV ad simultaneously, both of which use a texting call to action, but with unique keywords. You can track the opt-in numbers using the different keywords and see which one had the most people sign up.

Is It Cost-Effective?

In general, SMS marketing is a cost-effective marketing channel. It costs just a few cents to send and receive texts and you do not have to pay for expensive graphics, which are reasons why texting typically has a high return on investment. However, you might find that you are not getting the return on investment you expected. By comparing the cost of your campaign with any increase in business, you can determine whether texting has been effective for your company. You might find that making a few adjustments could help you to increase the impact and, thereby, generate a better ROI.


Reviewing your campaign ensures you get the most value from your investment.

People like to receive texts from businesses. Texting is quickly becoming one of the top business marketing channels.

By reviewing these four different components of your SMS marketing campaign, you learn about its effectiveness. A quick review of your analytics should provide most of the information you need, although you might also want to talk with your customers and learn more about their perspective to learn how you might improve in the future.

Contact us to learn more about how to monitor your campaign.

September 12, 2016

Attract More Customers and Sellers to Your Consignment Shop Business with SMS Marketing

As a consignment shop, you not only need to find shoppers, but you also need to find sellers. This ensures you have sufficient stock for your customers. The consignment business has seen strong growth, which means there is more competition from both brick and mortar stores and online services. Therefore, you need to promote your business that attracts not just buyers but also sellers. SMS marketing provides an impressive, versatile marketing tool perfect for attracting more business to your consignment store.

Promote Your Business


Bring more people into your business to buy and sell and achieve your goals.

SMS marketing is a versatile marketing channel that offers you a way to promote your business. Once you have a subscriber list, it is simple to send them texts about your business to encourage repeat business. Your subscribers already have an interest in your business, so they are a willing audience for your promotion.

It is not just to current customers to whom you can promote your texting program. It makes for one of the best calls to action to use on any of your advertising or marketing collateral. Add a keyword and instruction on your flyers, radio spots, TV ads, print ads and other pieces as a way for customers to take action after seeing your ad. People carry their phones with them everywhere, so it is easy for them to text when they see your ad, improving the success rates of your ads. For increased impact, offer a deal for signing up.

Text Sellers About New Opportunities

It is easy to segment your subscribers into sellers and buyers, and you might have even more groups you wish to create. The same customer can be placed in more than one group, so if someone is both a buyer and seller, he or she will not miss out on any text.

When there are new opportunities for selling at your consignment store, send out a text to your SMS marketing subscribers. This might be when you start selling a new product or merchandise. Perhaps you had too much of a particular item but now require more. This makes it easy for you to reach your sellers and communicate your needs to them.

Let Customers Know About New Inventory

On the other side of your business is your customer base. When you have new stock from one of your dealers or vendors, text your SMS marketing subscribers. This allows them the first look at your new inventory while also making sure people know what you have available for them. You might have a regular text that puts the spotlight on a particular stock item. This might typically be new items, but you might also highlight something that has been difficult to sell.

Send Offers and Coupons

SMS marketing provides an excellent way to send your loyal customers offers and coupons. Mobile coupons have a much higher redemption rate than other formats. They only need their cell phones with them. Then, they simply show the text at checkout. There is no printing anything out or remembering to bring it. Coupons provide a strong motivation for customers to come in and shop at your store. Alternatively, if you need more merchandise, offer a special discount for those who wish to sell something on consignment at your store.

Alert Subscribers About Events


When you text, people can recieve alerts about events anywhere.

Text messages have a high open rate. This means you can feel confident that messages you send to your SMS marketing subscribers are read. Capitalize on this by sending your subscribers information about events in your store. Perhaps you plan to have a massive sale to move your products, or maybe you plan to host a customer appreciation party. Whatever the event, you have the chance to increase attendance by alerting and reminding your subscribers about it through text message.

Implementing an SMS marketing program provides you with a way to increase engagement with your buyers and sellers. This will help your consignment business, and you also will stand out from the competition, further increasing your sales.

Contact us to learn more about how you can utilize this powerful marketing channel.

September 08, 2016

5 Tips for Implementing Group Texting for Your Yacht Club

To successfully run your yacht club, it is imperative you provide your members excellent customer service. They expect only the best from you, and they will clarify it when you do not meet their expectations. It is up to you to continually attract new members, so your numbers remain active, and you reach your goals each year.

Implementing a group texting campaign provides you a way to promote your business and communicate with current, new and prospective members for enhanced customer service. The following will help you to create a strong foundation for your campaign so you will meet -- and exceed -- your goals.

Start with Your Goals


Consider what you hope to achieve for your yacht club with a texting campaign.

Before you do anything, it is imperative you develop goals for your program. It helps if you review your overall business goals. Perhaps you wish to increase membership by 20 percent this quarter. Maybe you need to increase sales or increase event participation. Your goals for both your yacht club business and the group texting campaign go a long way in determining what type of messages you send, and how you plan to promote your program.

Determine Your Audience

You should also determine your target audience for your group texting campaign. This might be prospective members or current members, or you might run simultaneous campaigns for both. It is beneficial to perform market research and learn more about the demographics and behavior patterns of your yacht club members. This will help you to create the right content for your followers, increasing the engagement and ultimately success of your campaign.

Create Content of Value

One of the most critical components of any successful group texting campaign is that you provide content of value to your subscribers. This could be discounts or offers on your services or information about member events. What is considered "value" depends on your clientele and members, and the services you offer. You might have to run a few test campaigns after your market research to see which content has the greatest impact. Regardless, take some time to determine what you and your members consider valuable, and what measures you plan to gauge the success of this content.

Develop a Schedule

For your group texting campaign to work, you must contact your yacht club members at the ideal frequency. You want to communicate with them enough, so they continue to take advantage of your offerings and engage with your club. However, you do not want to oversaturate them to where they disregard your messages or opt out of your service. Finding the right balance might take trial and error, but it is typically around two to four messages per month.

Segment Your Subscribers


Create groups for your subscribers and send targeted messages.

As a yacht club, you have to balance between providing service to your current members and try to attract additional members. Your group texting program provides a way to contact both, and you should send personalized, targeted messages to both categories. It is easy to segment your subscriber list, so you send only the relevant messages to each person. You can have multiple groups, and your members can be placed in more than one. Just be sure that you still only send members around two to four messages per month even if they are in more than one group.

The more time you spend researching your prospective members and determining what they want from a group texting program, and what goals you wish to reach, the better campaign you will create. This research helps you to build a strong foundation on which to build as your program commences and progresses.

Ready to see how texting can increase your yacht club membership numbers? Try ClubTexting for free.

September 02, 2016

6 Ways that Advertising Agencies Benefit from Text Message Marketing

As an advertising or marketing agency, your priority is to increase awareness about the brands you serve. However, you do not want to forget about advertising for your own agency so that you continue to bring in more clients. This is also an unofficial way to demonstrate your skills to potential clients before they make initial contact with you.

Text message marketing has become increasingly popular marketing channel for businesses to use. It helps to attract new clients and maintain those you already have. Rather than just using it for your customers, be sure to include it in your own advertising to receive the following benefits.

Compete with Larger Agencies


Bring your advertising agency to the next level with SMS marketing

As a small boutique advertising or marketing agency, it is sometimes hard to compete with the large, well-known agencies that have a large advertising budget. Text message marketing levels the playing field. It is a text-based medium, so it requires no expensive graphics to look great. Plus, the cost to send and receive texts is minimal, often just cents per text. This makes it easy to fit it into almost any budget.

Many companies have yet to include SMS marketing in their services or marketing strategy, but people like it. By including it, you also stand out from the competition.

Demonstrate the Medium to Clients

By incorporating text message marketing into your own marketing strategy, you also have a chance to demonstrate its effectiveness to your clients and potential clients. As they say, actions speak louder than words. Run a great campaign, and it won't take much persuading to convince your clients to do likewise.

Add Another Component to Your Clients' Marketing Strategy

Text message marketing is just one of many marketing channels in today's market. It is easy for clients to start to feel overwhelmed by all their options, from traditional print ad marketing to digital marketing to mobile marketing. By including SMS marketing in your own advertising, you also will have the tools needed to add it to your clients' so that they can take advantage of the many benefits of the medium, such as a high open rate and a high engagement rate.

Send Instant Updates and Reminders

Texting is highly versatile, so it does not need to remain only in the realm of marketing. It also provides a beneficial way to communicate with your clients. Send them a reminder about a meeting or a campaign launch. Send tips to your clients about how to improve the aspects of the campaigns that they run.

Instantly update your clients about any changes to their program, including any problems you might have. Texts are typically opened within a few minutes, so you can feel confident that your client can see and respond right away, reducing the amount of time a problem inhibits the continuation of your client's program.

Improve Customer Service

Two-way communication helps to improve your customer service. A majority of consumers prefer to contact companies about customer service inquiries through text messages. They can text you at their leisure while knowing that you will take care of it. The smooth handling of the issue helps to improve their overall feeling towards your company, improving your retention rates and referral rates.

Have a Strong Call to Action


Potential clients can text from anywhere when they see your ad

Implanting a text message marketing program for your own agency also helps you to have a strong call to action on all your advertisement and marketing collateral. As you probably tell your clients often, you need to have something that inspires customers to take action right away. Providing a number and keyword to text for more information on bus ads, digital ads, radio ads, print ads, TV ads, and any other ads makes it easy for them to take action right away, increasing the number of leads you receive.

Do not miss out on the high open rates, redemption rates, and engagement rates associated with this medium.

Contact us to learn more about using text message marketing for your own agency, as well as for your clients.