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November 14, 2012

Automate Your Text Message Marketing With Recurring & Drip Campaigns

Over the summer we rolled out recurring text messaging campaigns - a great tool that allows you to send the same message to a Group of Contacts at a given time. Recurring messages like these - which can be customized with frequency and duration options - are great for things you need to send out regularly, such as appointment or meeting reminders.

Recurring Text Message Campaigns

Last week we added a similar, but even more powerful feature - Drip Campaigns. If you've ever used email marketing software you might be familiar with 'Autoresponders.' That's what Drip Campaigns are like. Simply connect them to a Group of Contacts, set up a series of text messages to go out, each a different number of days after a Contact joins the Group and let us do the rest.

Drip-ct

Login to your Club Texting account now to try out these awesome features!

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Nice feature you have added there. Great to see that SMS marketing is getting more professional. I think also, to be sure that the message is varied with each post and also to have a sharp punchline, rather than a whole lot of text that is going to have the subscriber hit the delete button in double quick time. I think if you are making the comparison to auto-responders, it is important to point out to businesses who want to invest in text message marketing, to be sure they don't try to sell with every sms - it's always good to build trust with the prospective customer - and the drip feed is an excellent way to achieve that.

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