Ways To Use Mobile At A Trade Show
We wanted to point your way to a great post over at MarketingProfs, Four Ways to Use Mobile at Your Next Tradeshow Booth. Our favorite tip?
2. Allow attendees to use their own devices to interact with your content
What better way to get people engaged with your content and your offering than by enabling them to use their own smartphones and tablets to interact directly with your booth?
Incorporate more traditional mobile marketing tactics, such as polls or text-to-win contests, with a custom-branded app. Give your booth a unique check-in so that attendees can share their experience via social media. Stay active on social media yourself by monitoring event hashtags on Twitter, for example, or even creating one of your own.