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2 posts from January 2012

January 11, 2012

SMS Is The Most Popular Mobile Channel For Consumer Offers

Your customers want to get offers like coupons and discounts from you, and they want to get them on their phone. And how exactly would they like to receive them? Via text message marketing of course:

One-third of American consumers prefer to receive offers on their mobile device via text message, ahead of mobile web, including email (21%), mobile application (11%), and voicemail (8%), according to [download page] a survey released in January 2012 by the UK Direct Marketing Association (DMA), sponsored by Velti.

Check the chart:

Dma-uk-mobile-offers

Learn more about mobile coupons at Club Texting.

January 05, 2012

Americans Spent Their Holiday Vacation Downloading A Lot Of Mobile Apps

Smartphones, specifically iPhones and Android phones are on the march - and it appears that they had a wildly successful holiday shopping period:

It’s been announced by mobile analytics firm Flurry that more than one billion mobile applications were downloaded during the week between Christmas day and New Years day, shattering the one-week record for mobile app downloads by a long shot.

Read more at Mobile Marketing Watch.