The Media Sector Is Moving From Online To Mobile

A recent panel at the Publishing Business Conference & Expo's Mobile Strategy Summit for Magazine Publishers revealed that the media sector is increasingly looking at mobile as the place to be:

More companies are branching out into the mobile space, whether it be via a smartphone application, mobile site or apps for tablet devices such as the iPad.

The media industry is quickly moving from online consumption to mobile.

“2010 was definitely the year of mobile,” said Sarah Wagman Ellenbogen, strategic partnership and development manager at Google Inc., Mountain View, CA. “The usage is increasing and people are using phones for a lot more than just talking.”

Read the entire article at Mobile Marketer.

Head over to Club Texting to learn more about how Magazine Publishers can use mobile marketing.

Comments

[Yhosibell Prieto]

The reason why this is happening is because we now live in a fast-paced environment where people have less and less time to sit in front of their computer and look for something up. Today people are increasingly performing those searches through their handheld device because is handy and it is with us 24/7. And since this is happening having a mobile website is pivotal because people today do not have even time to go online through their mobile device and zoom in scroll down, up, to the left and to the right. They are just looking for something clear and to the point where they can find what they are looking for.

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