"The Vast Majority of Marketers Will Utilize Mobile Marketing In 2011"

If you didn't already know, mobile marketing has become an essential tool in any marketers belt. The MMA and The Association of National Advertisers have a new report out confirm this:

The vast majority of client-side marketers – 88 percent – say they will utilize mobile marketing in 2011. Seventy-five percent plan to increase their spending on mobile marketing initiatives by an average of 59 percent versus 2010, according to a new survey from the ANA (Association of National Advertisers) in partnership with the MMA (Mobile Marketing Association).

Survey findings showed that in 2010, 62 percent of marketers used some form of mobile marketing for their brands. An additional 26 percent reported their intention to begin doing so this year, elevating the expected 2011 utilization rate to the near-universal 88 percent level.

Read more at The MMA Website.

Comments

[Jenelle Livet]

Everyday more and more radio advertising is referring to mobile sites for businesses. Text messaging will become more and more useful

[Text Marketing]

I am not surprised at all if businesses are turning to mobile advertising. Consumers these days are online most of the time. If used wisely, text message marketing would prove to be very effective.