AT&T demos app to download DVR content to phones

Very cool demo at CTIA in Las Vegas from AT&T:

Countering over-the-top competitors while also aiming to bridge better ties between its video and wireless offerings, AT&T demonstrated a new mobile application this week at the CTIA show that will let users download their DVR-recorded content for viewing on mobile devices.

The demonstration app, which is in internal beta at AT&T (but not yet with customers), was shown on the iPhone, but AT&T said it wasn’t ready to name the final devices or pricing for the service yet – nor exactly when it would be available. But in an interview, AT&T’s vice president of video services Jeff Weber said the mobile viewing app would let AT&T “take clear competitive advantage of being [both] a TV and wireless provider. It’s as good a [market position] as we can find. It’s a real luxury for me right now to be sitting in my chair with an all IP-based platform” that can deliver video to both the TV and the mobile device, he said.

Read More @ Connect Planet Online.

Snoop Dogg Goes Mobile To Promote Album Sales

Snoop Dogg, the eternal rap star, is bringing his mobile game up to speed to promote his new album More Malice:

Rap mogul Snoop Dogg is using the mobile channel to drive sales of his CDs, DVDs and ringtones, giving away free mobile video content and wallpapers and running a sweepstakes.

The rapper’s agency Cashmere has partnered with mobile entertainment content provider Myxer to promote the upcoming release of Snoop Dogg’s CD and DVD combination More Malice, the follow-up to the Malice N Wonderland album. As part of the promotion, Snoop will use Myxer’s MobileStage product to deliver exclusive, behind-the-scenes branded mobile video content.

Head over to Mobile Commerce Daily for a whole lot more.

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"SMS Marketing Still Superior to Mobile Apps"

Here's a quick story from Mobile Marketing Watch:

Although mobile apps are clearly all the rage, Shaun Gregory, the managing director of O2 Media, says it’s important not to place apps ahead of sound mobile marketing practices when it comes to utilizing the mobile space most efficiently in the promotional process.

Head over to Mobile Marketing Watch to read the rest.