A Brand New Club Texting Is On The Way

Last year we asked you how you used Club Texting - what's great, what needs improvement, and your suggestions for new features. Well, after many months of hard work we're exited to tell you all about our biggest upgrade to Club Texting yet. Want to take a sneak peak?

A Brand New Interface

Club Texting has looked the same for a while now - so the first thing you'll notice is that we've cleaned things up a bit. This is more than a superficial upgrade. Our new interface is designed for you to use Club Texting faster and more efficiently. 

Enhanced Messaging

Personalize your texts by inserting your contacts' names into each message.

Want to add image attachments? We've upgraded the interface and removed all extra fees.

And there's more...

Upload Your Contacts

No more copy-and-pasting (you still can if you want to)! If you've got a spreadsheet of opted in contacts that you want to add to your list, pick a group, pick a file, and click 'ADD CONTACTS.' We'll do the rest.

There's a lot more to come, and we'll let you know all about it in an email very soon! If you have any questions, you can always contact us.

Best Buy Bulks Up Mobile Marketing Efforts

Mobile Marketing Watch reports that Best Buy is ramping up their mobile marketing programs:

According to sources at the company, Best Buy is putting the wheels in motion on a spruced up mobile website, more aggressive and targeted SMS texting campaigns, and mobile application updates to help capture a larger share of the mobile community’s attention.

It was just late last year that Best Buy introduced its mobile site and a corresponding iPhone application.

Best Buy’s chief marketing officer, Barry Judge, told the Wall Street Journal last month that his company “wants to use mobile to make standard ads more interactive. A print ad or billboard, for instance, might give consumers an address they could text-message for more information.”

Read more @ Mobile Marketing Watch

Read about Club Texting's text message marketing solutions for retail.

Text Message Marketing Is 5 Times As Effective As Online Marketing

There's an important story over at Mobile Marketer about a recent InsightExpress report:

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.

...

“Far from being a one-trick pony, mobile is effective in rich environments like mobile video, minimal environments like SMS and the area in between covered by mobile display,” she said. “Add to this the findings that all verticals are seeing mobile impacts greater than online campaigns and the arguments for not adding mobile to a media plan fall away.”

Some more details about Text Message Marketing in particular:

SMS is also effective at increasing upper level purchase funnel metrics such as awareness measures.

SMS campaigns generated increases of 5 percentage points for unaided awareness, 10 percentage points for aided awareness and 18 percentage points for ad awareness.

Mobile video is still emerging, but shows campaign impact on par with SMS across most key brand metrics.

This channel drove especially strong results against brand favorability.

With an increase of 13 percentage points, compared to 12 percentage points for Mobile Internet and 7 percentage points for SMS, mobile video is demonstrating promise as a way to move the important brand favorability measure.

Head over to Mobile Marketer to read the full report.