Best Buy Bulks Up Mobile Marketing Efforts
Mobile Marketing Watch reports that Best Buy is ramping up their mobile marketing programs:
According to sources at the company, Best Buy is putting the wheels in motion on a spruced up mobile website, more aggressive and targeted SMS texting campaigns, and mobile application updates to help capture a larger share of the mobile community’s attention.
It was just late last year that Best Buy introduced its mobile site and a corresponding iPhone application.
Best Buy’s chief marketing officer, Barry Judge, told the Wall Street Journal last month that his company “wants to use mobile to make standard ads more interactive. A print ad or billboard, for instance, might give consumers an address they could text-message for more information.”
Read more @ Mobile Marketing Watch
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