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February 12, 2010

Best Buy Bulks Up Mobile Marketing Efforts

Mobile Marketing Watch reports that Best Buy is ramping up their mobile marketing programs:

According to sources at the company, Best Buy is putting the wheels in motion on a spruced up mobile website, more aggressive and targeted SMS texting campaigns, and mobile application updates to help capture a larger share of the mobile community’s attention.

It was just late last year that Best Buy introduced its mobile site and a corresponding iPhone application.

Best Buy’s chief marketing officer, Barry Judge, told the Wall Street Journal last month that his company “wants to use mobile to make standard ads more interactive. A print ad or billboard, for instance, might give consumers an address they could text-message for more information.”

Read more @ Mobile Marketing Watch

Read about Club Texting's text message marketing solutions for retail.

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