The PGA has developed a great iPhone app!

IntoMobile has the details on the PGA's new iPhone app for golf lovers:

The PGA Tour app is quite comprehensive. Not only does it fully cover the main tour, but you’ll also get leaderboards, news and more for the Champions Tour and Nationwide Tour. But of course, the main thrust behind this one is full coverage of the PGA!

I found the app to be quite the compliment to watching the tournaments on TV. This weekend while The Barclays was on I found myself popping open the app to check leaderboards, and even read and view hole descriptions that my favorite players were currently playing. You can also pull up live video during the ‘09 ‘Playoffs’, with more live video to come in the weeks’ ahead.

Perhaps the best feature of the app, although quite simple, is the ability to customize your leaderboard. Simply tap on a player you’d like to follow, and they immediately get bumped up to the top of your list in a new category… allowing you to quickly and easily monitor their progress throughout their round. Saves you time from hunting down the leaderboard list to find their current status!

Read more @ IntoMobile
Read about text messaging solutions for golf courses at Club Texting

For Small Businesses, "Go Mobile Now Or Regret It Later"

Mobile Marketer has an interesting case study up about a small shoe store, and the wider implications of its successful mobile marketing campaign:

Dave Sheehan is a salesman for Shirise Shoe Salon with around 1,500 customers on his list. At one point, he’d have to spend 30 hours on the phone contacting each of these shoe-loving ladies to inform them of a sale, but not anymore.
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With 1,500 customers, if he were to spend a minute on the phone with each, he’d cross 50 customers off the list every hour. At that rate, it would take him 30 hours to contact each customer, excluding breaks for eating, drinking or going to the restroom.

Instead, he asked his customers if they’d like to be a part of an exclusive club to receive text messages about upcoming sales, and to his surprise, 1,500 said yes.

Dave the Shoe Guy claims that as a direct result from his SMS implementation with only 1,500 customers, his sales have doubled from $650,000 to $1.3 million a year in the span of a mere two years.

Go Mobile Now Or Regret It Later indeed.

Read more @ Mobile Marketer
Learn about SMS mobile marketing for retail @ Club Texting

Coors Light lets mobile users decide what's cool

Coors Light has just rolled out a very cool new SMS based mobile marketing effort:

Coors Light, a subsidiary of Molson Coors Brewing Co., is launching a mobile initiative as part of its continued “Cold Certified” campaign to create interactivity between consumers and the brand.

The promotion asks consumers to create and submit a slogan for the Coors Light brand that begins with the words “Colder than…” via the Coors Light WAP site, SMS or in the Coors Light iPhone application.
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“The campaign urges consumers to come up with their own slogans to feel like a part of the campaign rather than the audience,” he said. “Molson has integrated users into the creation of the campaign to capitalize the collective intelligence of their consumers.”

Users who prefer to make their submission via the mobile Internet can visit www.coorslight.ca with their mobile device to give Coors a taste of what they think is cold. All submissions online are censored.

Consumers who would rather communicate via text messages can text the keyword COLDER and their slogan idea to short code 26677.

The rules work a little differently for those from the province of Quebec where consumers must text the keywords FROID PLUS to short code 61224.

IPhone users have the option of downloading the Colder Than… application to their mobile device and entering the contest there.

Read more @ Mobile Marketer