Coors Light lets mobile users decide what's cool

Coors Light has just rolled out a very cool new SMS based mobile marketing effort:

Coors Light, a subsidiary of Molson Coors Brewing Co., is launching a mobile initiative as part of its continued “Cold Certified” campaign to create interactivity between consumers and the brand.

The promotion asks consumers to create and submit a slogan for the Coors Light brand that begins with the words “Colder than…” via the Coors Light WAP site, SMS or in the Coors Light iPhone application.
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“The campaign urges consumers to come up with their own slogans to feel like a part of the campaign rather than the audience,” he said. “Molson has integrated users into the creation of the campaign to capitalize the collective intelligence of their consumers.”

Users who prefer to make their submission via the mobile Internet can visit www.coorslight.ca with their mobile device to give Coors a taste of what they think is cold. All submissions online are censored.

Consumers who would rather communicate via text messages can text the keyword COLDER and their slogan idea to short code 26677.

The rules work a little differently for those from the province of Quebec where consumers must text the keywords FROID PLUS to short code 61224.

IPhone users have the option of downloading the Colder Than… application to their mobile device and entering the contest there.

Read more @ Mobile Marketer