New From The Mobile Marketing Forum: MGM Grand's Mobile Marketing Strategy Revealed

Lots of news coming out of this week's Mobile Marketing Forum. Here's a big story from MGM Grand:

MGM Grand Hotel & Casino revealed its mobile strategy to attendees of the Mobile Marketing Association’s Mobile Marketing Forum.

The hotel chain plans to continue to use the mobile channel as a means of data acquisition and to use information collected to expand upon its existing on-property SMS offers. An MGM executive revealed some of the company’s plans and even gave the audience tips in terms of using the mobile channel.

Read more @ Mobile Marketer.