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May 27, 2009

Safeway Supermarkets To Offer Mobile Coupons

MediaPost's MediaDailyNews reports that Safeway has jumped into the mobile couponing game:

Two more supermarket chains are introducing mobile coupon services for shoppers, marking another advance for this increasingly popular marketing channel.

Tom Thumb and Randall's -- both owned by Safeway -- are currently cooperating with packaged-goods manufacturers General Mills, Unilever and Kimberly-Clark to offer shoppers 21 coupons for goods like pre-packaged tossed salad and children's cereal.


Read the entire article @ MediaPost.

Head over to Club Texting to learn more about mobile coupons, or read our white paper, the Club Texting Guide To Mobile Couponing.

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