CTIA Panel: Lay Off On The Per Message Carrier Fees
A panel discussion at this week's CTIA show in Las Vegas voiced something we definitely agree with:
The per-message fees that carriers charge mobile marketers are killing
the business model for SMS and MMS-based marketing, according to a
panel at the CTIA Wireless 2009: Mobile Life conference.
So what is the alternative?
“All organizations have to work on flat fees, and the original models were only meant to support the ecosystem for 6 or 9 months,” he said. “The carriers have done little to speed the robust development of the messaging ecosystem in the U.S., and it needs support from the back end.”
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