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January 26, 2009

What the WWE and Obama have in common

Recently, Club Texting had a run-in with World Wrestling Entertainment, and was pleased to find the entertainment giant is getting deeper and deeper into the mobile marketing business. Apart from recently appointing Unanimis to handle its online and mobile ad sales accounts, there’s much more rumored to be in the works.

After their recent layoff of an estimated ten percent of the WWE workforce, the titans of professional wrestling are hoping that mobile marketing will be helpful in drawing in viewers who have lately been tuning out.

The upcoming WWE Hall of Fame ceremony will reportedly give fans a chance to learn via text message when the “major announcements” are made as to whom will be inducted into this year’s graduating class.

Read the full report here.

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