Retail giant H&M runs multifaceted mobile marketing campaign

We hear H&M just launched a full-fledged mobile campaign in their hometown of Amsterdam:

Swedish clothing company H&M launched a mobile marketing campaign on its home turf to promote its latest collection.

The campaign includes SMS coupons, mobile banner ads placed on major carrier portals and media sites including Tele2, Telenor and TV4, and a mobile site with click-through slideshows and animated GIF images of the retailer’s latest garments. For the campaign, H&M tapped mobile marketing agency Mobiento and its sister company Adiento, an ad network, which use mobile ad network MADS’ technology platform.

Read more at Mobile Marketer.