Nike scores an iPhone app

According to Mobile Marketer, Nike has just launched a new mobile app for the iPhone called Nike Goal.

Nike has launched a mobile application leveraging its sponsorship of Italian soccer and further ingratiating the sportswear giant with the game’s fans.

Called Nike Goal, the iPhone application is an extension of the company’s Nikefootball.com site. The app targets Italians who love soccer as well as Nike as a brand.

“The purpose of the application is to provide a free service to Italian football [soccer] fans who want to stay connected to the game and the teams and players they support,” said Martina Zavagno, digital marketing and ecommerce manager at Nike Italy.