Jack-in-the-Box Offers SMS Coupon

MobileVerbs has launched mobile marketing program Jack-in-the-Box restaurants. The restaurant guests can provide their feedback and redeem coupons via their cell phones.

Jack's guests follow 'call to action' instructions on table tents and send a SMS message to the MobileVerbs service. The mobile service delivers a series of survey questions to guests' cell phones. Once the guests complete the survey in couple of minutes, they are provided with a secure mobile coupon on their cell phones.

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