Air2Web to Power Super Bowl Mobile Marketing Campaign

Air2Web, Inc., a market leader in commercialized text messaging, has been selected to power a text-to-win mobile marketing campaign during the 2009 Super Bowl for Johnsonville Sausage, the number one national brand of brats, Italian sausage, smoked links and breakfast sausage links.

The campaign will run through February 28, 2009 and fans can enter by mailing in an entry form, entering online at www.johnsonville.com/gameday or via SMS on their mobile phone. Fans that enter have the opportunity to win one of three packages sponsored by Johnsonville Sausage and Coleman Outdoor Products.

The Super Bowl is the most watched television event of the year, and Johnsonville Sausage is capitalizing on the event’s high level of visibility for their first foray into mobile. To enter, all fans need to do is text “football” or “gameday” to 48775 on their mobile phone and let the games begin.

Read more here.