Playboy launches first made-for-mobile reality series
Playboy Enterprises is launching “Interns,” its first multi-digital program developed, shot and produced exclusively for the mobile Web.
Interns offers a glimpse inside the fascinating world of Playboy, following the journey of three summer staffers in New York City through six, three-minute irreverent “mobisodes.” Users can access the content at http://www.playboymobile.com, by texting INTERNS to 75269 (PLBOY) and at http://www.myspacetv.com/playboyinterns.
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