JCPenney uses mobile to push customers in store for holiday sale

J. C. Penney Company Inc. is using mobile to help customers beat the rush at its biggest After Christmas sale ever.

The retailer’s stores opened at 5:30 a.m. – the earliest opening on the day after Christmas in company history. For the first time ever, JCPenney offered an After Christmas sale “Wake-Up” call. Customers could visit jcp.com beginning Dec. 23 and sign-up for the “Wake-Up” call to their mobile phone.

“The strategy here is to get customers excited about coming into our stores on the day after Christmas,” said Kate Parkhouse, a spokeswoman for JCPenney, Plano, TX. “The day after Christmas is becoming an increasingly popular shopping event.”

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