Victoria's Secret is launching a new store. And using mobile to help.

For all those who have not been in a NYC Yellow Cab this year, you may not be aware that practically every single taxi now comes with Taxi-TV, powered by one of three major networks. These networks have looped programming that usually repeats itself during a 20 minute ride and, of course, the screens are full of ads. Recently, we have noticed a rise in SMS call-to-actions.

Just this morning, a Club Texting team member noticed a static banner for none other than Victoria's Secret saying: Sign up for exclusive alerts and offers at VictoriasSecret.com or Text VSNYC to ANGEL. Standard rates apply. Call 877 209 7575 for complete terms and conditions.

So what are you signing up for? UR now on the Victoria's Secret mobile list! Look 4 exclusive offers, event coverage and new product info. Rply STOP 2 optout at any time. Txt HELP for help

We have to admit, it does help pass the time in rush hour traffic.