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« Victoria's Secret is launching a new store. And using mobile to help. | Main | Mobile campaign for Halloween attraction claims 57 percent opt-in »

November 28, 2008

SMS to Enable Interactivity for 40% of Network Digital Displays by 2012

The promise of interactivity between potential customers and display technology is only at its beginnings; however, advertisers are looking to enable a higher level of engagement with digital signage audiences by enabling a backchannel. Due to the simplicity of SMS messaging and the ubiquity of wireless handsets, 40% of new network digital display platform installations will leverage SMS for interactivity by 2012, according to MultiMedia Intelligence. This is up from approximately 5% in 2007.

Read more here.

Posted at 12:00:00 PM in Mobile Marketing

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