Midwest retail giant uses mobile to help consumers save

We hear that Midwest retail giant Meijer Super Center has launched an iPhone Web application called Meijer Mealbox, to help consumers save money during the current economic crisis.

Meijera - a Grand Rapids, MI-based retailer that operates 181 supercenters throughout Michigan, Ohio, Indiana, Illinois and Kentucky - tapped widget-based advertising network Qponix to develop the Meijer Mealbox web application. Meijer Mealbox helps consumers plan meals, find recipes and save money.

“The big deal is this application allows the shopper to build a meal plan and the planning process helps you organize for when you go to the store,” said Corbin DeRubertis, president of Qponix, Seattle, WA.  “The application is tied to the store’s inventory and sales and actually finds recipes based on ingredients that are on sale.”

Comments

[Rockey Nebhwani]

I recently compiled list of big retailers using iPhone Apps (http://www.infosysblogs.com/multi-channel-retailing/2009/03/iphone_apps_the_latest_entrant.html).

I was not aware that Meijer has presence on iPhone. I will check out that and update my list..