eBay UK: 'Sry, u hv bn outbid'

eBay UK has launched an SMS alert service to tell users when they've been outbid on an item.

eBay users are given the option online to receive text message updates on their item bid when they initially put in an offer for purchasing the product.They can also subscribe to receive texts in their account preferences in My eBay and can choose whether they want to receive alerts for each item they watch or bid on.

Wonder when this will launch in the US? Read more info here.