Mobile beats Internet in ROI: Study

Yet another promising mobile study:

Mobile is measurable and drives return on investment even more than the Internet, according Quattro Wireless, a mobile advertising network.

Quattro partnered with comScore Inc. for a digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier publisher mobile Web sites such as NFL.com, CollegeHumor.com, CBS News, Playboy and Univision.

Click here for detailed results.