McDonald’s Monopoly Biggest SMS Promo Game in U.S.

This year’s the McDonald’s® Monopoly game included a mobile component for the first time in the history of the popular game. It was such a success that Telescope, the same company who handles the infamous American Idol text message voting and who partnered with The Marketing Store to build the McDonald’s SMS campaign, disclosed that it was the largest SMS promotional game by far ever run in the U.S.

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