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13 posts from September 2008

September 05, 2008

Targeting youth on mobile: adidas, Nickelodeon, Sony

The best way to reach young consumers is via mobile marketing:

The youth demographic is more inseparable from its mobile device than any other and is the bread-and-butter of many marketers, though marketing to that segment presents its own unique challenges.

So how are the big retailers out there doing it?

“Some of the most common are getting prominent display of the call-to-action, such as in-program TV placement, getting all the stakeholders to buy in and rising above all the noise,” he said.
“We try to engage young people using different media to get the call-to-action out and to get responses,” Mr. Andersson said. “Using ringtones and videos as lures for the youth segment has been very effective.

“Rich content download is key—the richer the content, the higher the response rate,” he said. “For example, offering full MP3s gets more responses than offering a ringtone download.”

Read more at Mobile Marketer, or read about mobile marketing for retail at Club Texting.

September 03, 2008

Obama VP message was single largest mobile marketing event

Earlier, we told you about how Obama would be announcing his VP pick via text message. So how did it go?

The market researcher estimates that 2.9 million U.S. mobile subscribers received a text message from the Obama campaign Aug. 22-24.

“The VP message was sent in the late hours of Friday night and is, by many accounts, the single largest mobile marketing event in the U.S., to date,” said Nic Covey, Chicago-based director of insights at Nielsen Mobile.

Head over to Mobile Marketer to read more, or visit Club Texting to learn about mobile marketing for political campaigns.

September 01, 2008

Fast food chain Arby's deploys mobile coupons

Arby's, the popular national fast food chain is offering its customers mobile coupons:

Fast food franchise Arby’s is using mobile to complement its existing marketing strategy, reach consumers and enhance customer interaction with the brand.
Consumers who sign up will be eligible to receive buy-one-get-one-free beef ’n cheddar sandwich coupons, discounts on Jamocha shakes and free Chicken Filet Sandwiches with purchase of medium fries and a medium drink.

The coupons are redeemable now through Aug. 30.

Read more at Mobile Marketer, or head over to Club Texting to read about Mobile Coupons for your business.