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September 15, 2008

MTV debuts premium mobile VOD ad effort

MTV Networks announced the launch of its first-ever mobile video advertising effort, introducing pre-roll ads to content available via carrier-operated premium video-on-demand services. MTV will insert U.S. Air Force ads in front of episodes of its made-for-mobile series The How To Show--the USAF will also co-brand the program, which documents musicians, athletes and other celebs as they teach audiences the ins and outs of their respective trades. The mobile campaign, orchestrated by advertising agency GSD&M Idea City, will also span across MTV's mobile website.

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