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13 posts from September 2008

September 30, 2008

Timberland pays out to settle text spam lawsuit

Timberland has agreed to reimburse people who received unauthorized text messages advertising its products in one of the first nationwide settlements of its kind, according to a law firm involved in the case.

Timberland, the boots and clothing company, and another company, e-commerce provider GSI, were the subject of a class-action lawsuit that charged them with sending text messages to customers in violation of the U.S. Telephone Consumer Protection Act.

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September 26, 2008

Youth subscribers average 20 text messages per day

American mobile subscribers between the ages of 13 and 29 send an average of 20 text messages each day, compared to just two texts daily for consumers aged 30 to 43 and only one for users aged 44 to...

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September 24, 2008

A Look at Mobile Marketing at a Blogging Conference

This weekend I was at the second annual Blog World & New Media Expo in Las Vegas. Naturally, there was a heavy emphasis on blogging and talk of podcasting and video was not far behind. Mobile, the newest new media, only got mentioned a couple of times in the sessions I attended. (There were tons of sessions; and it is entirely possible I missed the ones that did.)

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September 22, 2008

Tuesday’s Phone Debut Expected to Launch “Android War”

There will be no shortage of excitement on Tuesday when T-Mobile unveils the first phone powered by Google’s Android operating system. But “the event” is likely only the start of a long effort to “rewrite the rules of the mobile communications industry.”

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September 19, 2008

Cellphone ads to provide new revenue stream

MACTAN,  CEBU — As  more people  use third-generation (3G)       phones and as soon  as mobile phone operators  can provide rich media,       advertising via mobile phones is expected to kick in and provide a new       revenue stream for telecommunication companies.     

Mobile advertising has been touted as the next killer application in      the mobile  industry.  In  the  Philippines,  this  is  still  in  the       "elementary stage"  because  advertisements  are  currently  sent only       through the short  messaging and  multimedia messaging  services, said       Danilo J.  Mojica  II,  head of  Smart  Communications,  Inc. wireless       consumer division.

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September 17, 2008

GoTV Selects Ad Infuse to Launch Its Mobile Advertising Offerings Across Multi-Platform Media Network

SAN FRANCISCO, CA, Sep 10, 2008 (MARKET WIRE via COMTEX) -- CTIA -- Ad Infuse, a leader in delivering highly personalized mobile ad experiences, today announced that GoTV Networks(TM), the first and largest multi-platform new media network, selected Ad Infuse as its mobile advertising network. Through this partnership, GoTV(TM)'s multi-platform mobile network will be ad-enabled and will offer cross-carrier, cross-platform mobile video advertising options, giving advertisers unique access to GoTV's extensive viewing audience. Ad Infuse's ad network will serve optimized multimedia advertisements that seamlessly integrate with GoTV's premium mobile video content, including its cutting-edge music offerings, to create an engaging, high-quality user experience.

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September 15, 2008

MTV debuts premium mobile VOD ad effort

MTV Networks announced the launch of its first-ever mobile video advertising effort, introducing pre-roll ads to content available via carrier-operated premium video-on-demand services. MTV will insert U.S. Air Force ads in front of episodes of its made-for-mobile series The How To Show--the USAF will also co-brand the program, which documents musicians, athletes and other celebs as they teach audiences the ins and outs of their respective trades. The mobile campaign, orchestrated by advertising agency GSD&M Idea City, will also span across MTV's mobile website.

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September 12, 2008

Text Messaging Passes First National Test

We recently told you about Barack Obama's text messaged VP announcement. WSJ has some closure on the story:

The Obama campaign's decision to announce the likely Democratic nominee's vice-presidential pick via text message was perhaps the highest-profile platform yet for the burgeoning medium. The campaign appeared to have largely pulled off the feat.


AT&T, Verizon Wireless and Sprint Nextel, the three largest wireless carriers in the U.S., reported no major issues, though they noted that text campaigns don't send every message simultaneously. A Sprint spokesman said it delivered the majority of its text messages during the first hour, with the last batch delivered about 5 a.m.

Read more at the Wall Street Journal or visit Club Texting to learn about text messaging for political campaigns.


September 10, 2008

American Red Cross debuts Text 2HELP program

It's always great to hear how text messaging is being used to help others:

The American Red Cross and the Wireless Foundation announced its Text 2HELP program a day after this publication broke news that the system faltered on Labor Day.

The program will let mobile subscribers make a charitable donation to the Red Cross Disaster Relief Fund by texting GIVE to the short code 2HELP (24357). The funds will go toward helping victims of Hurricane Gustav and any others that make landfall this season.

“We are encouraging cell phone users to make a $5 Text 2HELP donation to help the American Red Cross provide our neighbors in the Gulf Coast and people across the country with the help that they need in the face of emergencies,” said Gail McGovern, president/CEO of the American Red Cross, in a statement from Washington.

Read more at Mobile Marketer.

September 08, 2008

Text Them In reports unsafe drivers via SMS

Bad news for bad drivers:

Every day there are thousands who drive on this nation’s highways like they own the road, speeding, weaving in and out of traffic, tailgating and blowing their horns in anger. Now, consumers can report them via SMS.

According to the National Highway Transportation Safety Administration, one-third of all accidents and two-thirds of all vehicle-related fatalities are caused by aggressive drivers, and for the millions who carry mobile phones in their cars, there is now a supposedly easy and safe way to report them. Text Them In lets consumers anonymously report dangerous drivers by sending a text message from their handset.

Read more at Mobile Marketer.