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6 posts from July 2008

July 30, 2008

Real-Time Text Alerts Highlight of M.T.A. Plan

If you were in New York last summer you remember this:

When torrential rains shut down nearly the entire subway system last Aug. 8, the Metropolitan Transportation Authority was unable to provide quick information to riders. Its Web site crashed. And other means of delivering information like cellphone alerts, downloadable maps and electronic message boards were not available.

The M.T.A. has listened to your complaints:

Chastened by the criticism, the authority commissioned a study of what went wrong and proposed a number of fixes, including developing a system of customized e-mail and text message alerts for each subway line so riders could be informed about problems.

That notification service will be unveiled in September.
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But the “Big Kahuna,” Mr. Boylan said in a telephone interview, is the new system of real-time text alerts. Customers will be able to select information for specific subway, bus or railroad lines. “You’re going to self-select what you want, how much you want and when you want it,” Mr. Boylan said.

Read more at the New York Times.

July 28, 2008

SMS to Garner 83% of All Mobile Messaging Revenues through 2013

A new report ABI Research explains just how important SMS based marketing is:

MS will continue to maintain its lead as the highest revenue generator across all messaging categories, providing global service revenues of $177 billion in 2013.

Read more at MarketWatch

July 25, 2008

IKEA launches mobile loyalty program

IKEA has launched a mobile loyalty program to build a database of consumers interested in receiving discounts from the home furnishings retailer.

So how does it work?

The calls to action for the mobile loyalty program are posted online and promoted via email campaigns.
In-store signage asks consumers to text IKEA1 to short code 30364.

Texters get a message back letting them know that they will be receiving at least one IKEA message per week with deals, games and alerts.

Users can opt out by texting the word STOP to the short code 30364.

A few seconds after opting-in, consumers receive their first coupon and are instructed to bring it into the store to scan it at an IKEA mobile kiosk. The kiosks print a physical coupon.

Read more @ Mobile Marketer
Read about Club Texting's mobile couponing solutions.

July 24, 2008

Wal-Mart partners with Disney for back-to-school mobile push

Two giants get together for a mobile marketing campaign:

Wal-Mart has teamed up with Disney for free wake-up calls and customized activity reminders from Hannah Montana, star of the hit Disney Channel television series. By logging on to http://www.hannahmontanacalls.com, moms and dads can select the date, time and theme of their child's wake-up call or activity reminder and have them sent to their kid’s mobile phone.

Read more @ Mobile Marketer.

July 14, 2008

Mobile Gambling To Debut In Las Vegas

Because you can never gamble enough while you're in Vegas, a new casino is planning on deploying mobile gaming devices:

The M Resort, Spa and Casino will partner with Cantor Gaming to provide mobile gaming at the $1 billion Las Vegas property.

The casino is scheduled to be completed in the spring of 2009 on South Las Vegas Boulevard, known as the “South Strip.” Pending approval by the Nevada Gaming Commission and Nevada Control Board, Cantor’s eDeck handheld devices will enable mobile gaming in designated areas throughout the resort, including the pool area, casino bars, clubs, restaurants and M’s race and sports book.
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Mobile gaming will permit the play of familiar casino-style games, such as slots, blackjack, roulette, baccarat and poker, within the casino property, yet away from the confines of the traditional casino floor.

Read more @ Mobile Marketer.

July 07, 2008

Anheuser-Busch runs text campaign for free gas

Anheuser-Busch, maker of the Budweiser and Bud Light beers, is tapping into mobile via a text-to-win sweepstakes.

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Consumers in North Carolina, South Carolina and Virginia are asked to text BUD to 839863 to enter the “Gas Up and Go” SMS sweepstakes.

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When consumers text in they get a message back thanking them for entering the contest. There is also a link to the sweepstake's microsite at http://www.budcm.com/freegas, which provides them with more information regarding the promotion.

The initial call-to-action can be found on in-store signage. This campaign will run July 1 through Aug. 31. The winner will be selected in a random drawing on Sept. 1.

Anheuser-Busch’s text-to-win sweepstakes replaced its former paper sign-ups, in part because people would often steal tear-pad registration sheets.

Read more at Mobile Marketer.
Or head over to Club Texting for more information about text messaging contests.