Carvel Goes Mobile With Summer Sweepstakes

What do Fudgie the whale, the short code 78247, and five 42" TVs have in common?

The nation's favorite spokeswhale, Fudgie, is breaking into mobile marketing and asking consumers to text "FUDGIE" to 78247 to receive a coupon for one of the new blended coffees or Arctic Blenders and a chance to win one of five 42-inch TVs.

Read more about this mobile couponing effort at MarketingDaily.

Check out Club Texting for more information about Text Messaging for Retail (including mobile coupons).

Can a Coupon Live Inside a Cellphone?

The New York Times recently ran an interesting article about mobile coupons:

Is a coupon still a coupon if you can’t clip ’n’ save it? Betting that the answer is yes, some advertisers are beginning to invest in mobile coupons — discounts that are delivered to customers’ cellphones (with their permission), often via text messages.

Read more at the New York Times.

Hearst Links Mag Print Ads To Mobile Marketing

OnlineMediaDaily reports on a Hearst's major mobile marketing move:

Hearst Magazines Digital Media will extend a service that links print ads to mobile marketing across titles including CosmoGIRL, Cosmopolitan, Good Housekeeping, Redbook and O The Oprah Magazine.

For the last two years, Hearst has partnered with mobile tech provider ShopText to place mobile codes in CosmoGIRL ads that allow readers to order product samples or enter sweepstakes via their cell phones. After an initial purchase, users need only text a keyword and PIN to buy products advertised in the magazine.

Read more at OnlineMediaDaily.

Visit Club Texting for more information about mobile marketing for magazines.