Carvel Goes Mobile With Summer Sweepstakes

What do Fudgie the whale, the short code 78247, and five 42" TVs have in common?

The nation's favorite spokeswhale, Fudgie, is breaking into mobile marketing and asking consumers to text "FUDGIE" to 78247 to receive a coupon for one of the new blended coffees or Arctic Blenders and a chance to win one of five 42-inch TVs.

Read more about this mobile couponing effort at MarketingDaily.

Check out Club Texting for more information about Text Messaging for Retail (including mobile coupons).