Return To Index

Our Feed

« Mobile TV Ratings Coming Soon? | Main | Record American Idol Vote Totals for This Season »

May 24, 2007

Why The Mobile Content Market Generates More Revenues Than The Web

Guardian writer Victor Keegan has written today about why mobile content providers have been able to generate greater revenues than their brethren on the web:

Revenues from the web are about $25bn (£12.5bn) but the content on mobile networks is reckoned by Informa to be worth $31bn - and that is before music and mobile TV take off in a big way.


Tomi Ahonen, a strategy consultant, points out that whereas porn and gambling drove revenues on the internet, five content groups are more successful than adult material on mobile phones: music, infotainment, images, videogames and web browsing. He reminds us that in 2005 one annoying ringtone, Crazy Frog, outsold all of iTunes. A key reason is that most content on the web is free whereas mobile phones arrived with a payment system pre-installed for calls, followed by a premium service for texting. If the web had had its own payment system it would have taken a different course.

Head over to the Guardian to read the rest of this fascinating take on the present state of mobile commerce. (via Textually)


TrackBack URL for this entry:

Listed below are links to weblogs that reference Why The Mobile Content Market Generates More Revenues Than The Web:


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.