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May 27, 2016

Ways Group Texting Can Help Your Real Estate Business

As a real estate agent, it is important to find ways to connect with your clients and make the home buying and/or selling process easier for them. One method to accomplish this is to utilize group texting. There are many different ways that you can leverage this versatile, cost-effective marketing channel to build your client base and retain clients for future business.

Improve Customer Service


Allowing your customers to reach you via text can improve the customer experience

As a real estate agent, you have personal interaction with your clients several times during the extent of your professional relationship. This could last for weeks or months as you work to find them their perfect home or sell their property. This makes it that much more important that you provide the best customer service possible. Adding simple ways to improve your customer service can help you to stand out from the competition and increase the number of referrals your clients provide.

Communication is one of the most important components of customer service. Group texting offers an easy to use way to interact with your client. You can text them updates on their listing or other information they need to know. It is a two-way communication channel, so your clients can send you questions they may have as soon as they think of them.

Inform Your Customers About New Listings Right Away

Finding the perfect home or other property for your clients can be tough, especially in areas with limited supply. This makes it that much more important that you let your clients know about any potential listings as soon as they become available. Text messages have a much higher open rate and response rate than email and other methods of communication. By using group texting to inform your clients about new listings, you can be confident they will receive the message in real time. This might make the difference in securing a showing of the property before it leaves the market.

Confirm Appointments

Another way that group texting helps your real estate business is through sending out confirmation texts for your appointments. This reduces the number of no-shows you experience, saving you time and money. You can use texts to communicate with clients selling property to remind them about a showing or confirm with other real estate agents about any potential meetings or showings. This will help your business run smoother which, in turn, provides a better customer experience, leading to a higher number of satisfied clients.

Stay in Contact


Texting allows you to stay in contact with your clients even after the sale is complete

It is important to build long-lasting relationships with your customers so that, when they decide they are once again in the market to buy and/or sell their home, they will think of you. Group texting can help you to have continued interaction with clients. You can send home improvement tips, home buying and selling tips, and other messages of value to your clients. It is possible to divide your subscribers into those who are selling, those who are buying, and those who are inactive clients. Then, you send dedicated messages to each group that provide them with helpful hints and other tips.

It is beneficial to create partnerships with local businesses offering services to homeowners, such as maid services, carpet cleaning, plumbing, electricians, and moving services. You can send discounts to your clients as a motivation to remain connected to your marketing campaign. This can help to build a positive relationship with the clients so that they not only keep you in mind for when they are in need of a real estate agent, but also when people ask them for referrals.

Group texting is a versatile medium that can be used to communicate with clients, enhance customer service, provide offers and tips, and otherwise create a smooth experience for your clients. Buying and selling property can be a stressful experience. It is your job to facilitate the experience and reduce the hassle as much as possible. Group texting can help you to do this.

If you would like to see how a group texting program can help your real estate business, try ClubTexting for free.

May 25, 2016

Improve the Customer Experience with SMS Marketing

To stand out from the competition, it is important to create a positive customer experience. Many customers now choose which business to patronize based on emotion rather than solely on price and other logical factors. There are many components that help facilitate the overall customer experience, but SMS marketing is a key tool that helps you to boost your business. If you are unsure how to leverage your texting campaign to create a better experience for your customers, then try one of the following.

Targeted Messages


Group your customers based on demographics for more personalized messages

SMS marketing makes it easy to create targeted messages for your customers based on their demographics, behavior patterns, like and dislikes, and other collected data. When you create personalized messages, it enhances the value of the message for the customer by reducing the number of messages that do not apply to them. If every message contains some value, then the customer will continue to have a positive impression of your texting campaign which, in turn, leads to a positive experience with your company. The right messages work to improve your customers' experience because they appreciate the extra effort that companies put in to send personalized messages.

Provide Customer Service

SMS marketing is not just about sending messages out to your customers; it is also a great channel for receiving messages. By implementing incoming, you can enhance your customer service. A majority of people prefer to use text messaging for customer service inquiries and comments. It is quick and easy, can be done from anywhere. By offering this as part of a multi-channel customer service initiative, you make it easier for people to contact you with any questions or potential problems. This reduces the amount of time it takes to resolve an issue to the satisfaction of the customer, which helps you to retain a positive relationship even when something goes wrong.

Give Them What They Want

Customers like it when businesses provide them with the goods and services for which they ask. With SMS marketing, you can do this, and even take it a step further, to provide them with things they never even knew they needed. It is possible to take the information from your metrics and other market research to create a marketing campaign that better meets the expectations and desires of your customers. You can send out surveys and polls to ensure that you are on the right track with your programs, goods, and services.

Avoid Creating a Negative Experience


Keep your customers happy by honoring their wishes and respecting their time.

Although your SMS marketing campaign has the capacity to improve the customer experience, it does have the capability to create a negative one. One way that it can lead to annoyed or frustrated customers is if you text them when they have not signed up for the program or have already opted out. It is important that you text only those who opt in and that you honor the choice of those who opt out. You should be very clear about the parameters of your program when people sign up. Not only is this important for a positive customer experience, but it is also the law.

Another potential way that your SMS marketing program can go from helpful to harmful is if you text at the wrong time or with too much frequency. You want to be a positive interruption that provides value and occurs at a convenient time for your customers. It is best to not text too early or too late, and avoid rush hour and other times that may be inconvenient for many. If your business serves people in various time zones, make sure that you send the texts out at an appropriate time for each time zone. Don't send messages to your clients too often, as they may get tired of the constant disruption. Aim for texting about two to four times per month.

SMS marketing provides a convenient way to communicate with your customers that also improves their experience of shopping at your location or using your services. You can enhance this experience by always providing something of value. With the enhanced customer experience you provide, you can help to build your brand reputation and increase your business, especially the all-important repeat business.

Contact us to learn more about how a text message program can help to improve your customers' experience.

May 24, 2016

Can Mass Texting Boost Your Magazine's Readership?

It is important to find creative ways to attract new readers to your magazine so that you can continue to prosper. One unlikely, but incredible, tool to use is mass texting. It provides a way to connect with a large number of potential and current readers without breaking your marketing budget. There are many ways to take advantage of these benefits when promoting your magazine to increase your readership.

Engage Your Readership


Use texting to engage your readers so that they want more

As a magazine, it is essential to create loyal readers. One way to do this is to really engage them, and not just through the articles in your magazine. Mass texting has a very high engagement rate, roughly eight times as high as email. To reach this level of engagement, it is vital that you send messages of value to your text message subscribers so that they feel compelled to take action. Ultimately, what your audience deems valuable is dependent upon a multitude of factors, including their interests, behaviors, demographics, desires and relationship with your magazine. However, there are a few key factors that subscribers tend to see as valuable. This could include sending offers and deals for your magazine and partners, providing exclusive additional information complementing your latest issue, offering customer service through text and more.

Find a New Audience

Text message marketing also provides a way to help you find new readers to add to your list of subscribers. You can do this through adding a texting call-to-action on your current marketing campaigns. It does not take much space to include it, as you simply need to include your short code along with a keyword. For additional punch, choose a keyword that complements your ad while also attracting attention, such as a witty play on words. People carry their phones almost everywhere, so they can easily respond to your marketing collateral when they see it. Texting has a higher response and action than other call to actions. It gets get customers to take action and engage with your magazine. It can increase the number of interested leads with a high possibility of eventually turning into readers.

Make Sure Your Magazine Covers What Your Audience Wants


Use texting as a way to ask your readers what they want to read.

Mass texting provides a way to send out surveys and polls to discover what your audience wants to read. The easiest and most efficient way to find out what your audience wants is a texting poll. You ask a question and provide a few keywords to represent each of the possible answers. Then, your audience texts back to vote for their preferred keyword. You see which keyword has the most votes, and that one is the winner. You can do this to poll viewers on a future article, magazine cover and more.

If you want more in-depth responses, send your text message subscribers a link to a survey. Offer everyone who answered the poll the opportunity to follow a link to a more in-depth survey.

Mass texting provides a great way to engage with potential and current readers to help increase your magazine's business. You can connect with your readership outside of your issues and find ways to ensure that you create content they most want to read. This keeps your subscribers active and increases retention and renewal rates. With the right SMS marketing program in place, you will find that your magazine gains readers and you have a wider reach, helping your overall business.

Contact us to learn more about how text marketing has the potential to improve your business and help you connect with your readers.

May 06, 2016

Do Consumers Really Interact with Businesses via Text Message Marketing?

Texting has become a popular way for people to interact with one another. In fact, for Millennials, it is quickly surpassing phone calls as the main way to communicate with friends and family, and older generations are similarly adopting texting as a main method of contact. Text message marketing has increasingly become a popular way to try to likewise communicate with consumers. Many businesses feel as though consumers may not really want to interact with businesses through SMS. However, many studies demonstrate the opposite: consumers want to use texting.


Communicate with consumers via their preffered method: text message

Average Number of Business Texts

In America, far fewer businesses interact with consumers through text message marketing. A recent SAP survey found that in the Asia-Pacific market, roughly 22 percent of weekly texts came from businesses, while in the U.S. only about 12 percent were, even though Americans tended to text more. Although this could read as American consumers having less inclination to text, it actually demonstrates the different ways companies in Asia use mobile marketing compared to those in America.

The Demand for SMS Marketing

The above SAP study also found that 70 percent of users welcomed SMS interaction with brands. This shows that consumers are ready to start using texting for interaction with businesses. Around 64 percent also feel that businesses should interact with them more than they currently do, and 62 percent would like to use SMS as a way to communicate with organizations. A significant number of consumers would like to communicate with companies through text, and they would be willing to provide their numbers to receive deals and exclusive information. There is also a demand for customer service to be available through text messaging.

Consumers want to interact with businesses through text message marketing, but often do not because they do not realize that they have the possibility to do so. This often leads to fewer than seven percent of consumers to choose SMS as a way to connect with brands. This number could be higher with the right promotion to raise awareness.

What This Means for Businesses


With the right campaign, your marketing team can use texting to boost sales

These studies and more demonstrate a demand from the consumer for businesses to offer text messaging as a way to communicate with brands. This could be for offers and deals or for customer service. Although there is a demand for this type of interaction, many businesses still hesitate to jump on board and offer a text message marketing program, or they may offer it but not adequately communicate the program with consumers. Companies that create a strong text message marketing campaign have the opportunity to stand out from the competition. Additionally, texting is a cost-effective marketing solution that can fit into almost any marketing budget, offering one way for small businesses to try to level the playing field with their larger competition.

Not only is text marketing something with which consumers really do engage, it is also a powerful marketing channel with a high level of engagement, open rate, and more. By implementing a texting program, you can take advantage of the many lucrative benefits while also providing something that the consumer wants. It works well as a part of a larger marketing campaign that includes email and social media, or you can choose to use it as a stand-alone marketing channel. Either way, your company still has the potential to see a boost in business from using it.

Contact us to learn more about how you can create a strong SMS marketing program to cater to the wishes of your customers.

May 04, 2016

Why Exclusivity is so Important for Your Text Message Marketing Campaign

There are many different components of a successful text message marketing campaign, and one of the most essential is that your target audience finds value in the messages. This not only motivates them to sign up for your campaign but also to remain an active subscriber. One element that provides value to your campaign is exclusivity. This means that the messages, deals, and other information your subscribers receive through text can only be found through this marketing platform.

Motivation to Sign Up


Reward your customers for signing up with special, unique deals

Text message marketing is an opt-in marketing medium, which means that you first need to get people to sign up for your campaign before you - or they - can benefit from it. The best way to do this is to provide motivation from them to sign up for your texting program. Many companies choose to reward people for signing up with some type of coupon or offer. When this same offer is also used in another channel, the motivation loses its impact, and you lose potential subscribers. For example, if you run the same offer for signing up for emails and text messages, then your customers will choose just one way to sign up. If you have different deals, then they will be motivated to sign up for multiple campaigns. To sweeten the deal, advertise that subscribers will receive exclusive deals, offers, and information. This helps customers recognize the value of the program.

More Chances to Convert the Same Lead

One reason that your text message marketing campaign should only send out messages exclusive to the medium is that you can get people to sign up to receive messages from you on multiple platforms. The same customer or potential customer might like you on Facebook, follow you on Twitter, sign up for your email newsletter, and opt-in to your texting program. This provides you with multiple ways to engage the same person to increase the chances of converting them from a lead to a customer. If they receive different information from each forum, they will continue to follow you on them. As soon as you start to send the same offers, deals, or other information through all channels, the customer will start to drop out of one or more of your programs. You then loose the connection with the customer, which also could lead to losing their business.

When Cross-Promotion Works


Be smart about using your texting program to cross-promote for increased business

Although text message marketing works well as a stand-alone marketing channel, it provides more benefits when it is fully integrated into your overall marketing strategy. This means that sometimes you may use your text messages to cross-promote another marketing campaign running on a different medium. When you do this, the information you send is no longer exclusive to the medium. However, it serves a different purpose: promoting your other marketing channels. This can be a key way to increase your subscribers' involvement and engagement in other mediums. These messages should be saved for when your campaign could really use the cross-promotion, ensuring that the majority of your text messages remain exclusive to the medium.

When you use text message marketing as part of an integrated marketing strategy that also utilizes other mediums, such as print ads, digital marketing, social media accounts, and email, then it becomes even more important that the information you send to your customers is not simply a regurgitation of what they can receive from other sources. By retaining the exclusivity of the medium, its value increases, making it that much more attractive for your customers to join.

Ready to start your own exclusive text messaging program to engage your customers? Try ClubTexting for free to see how it can help increase your business.

May 03, 2016

Thought Leader Series: How Successful Nightlife Promoters Use Text Messaging Marketing


Lucas Sellyn is a UX specialist with a background in digital agency project and account management. To learn more about him, visit him online at LSellyn.WordPress.com.


A text message marketing campaign can expand the reach of your nightclub promotions.

Are you a club owner or nightlife promoter who wants to maximize the reach of your event marketing? Are you tired of distributing expensive, inefficient flyers that simply get tossed on the ground? Are you looking to take advantage of the technological innovations that are revolutionizing event marketing in 2016? If so, you should probably be using text message or SMS marketing.

Text message marketing is rapidly establishing itself as one of the most effective ways to achieve massive reach and publicity for your club or nightlife venue, while minimizing associated expenses. SMS open rates are a staggering 98% compared to only 22% for email; this is a clear indication of text messaging's potential to improve event awareness.

Text message marketing works by building subscription lists you can then target with SMS messages using keywords. By sending information about contests and promotions, you can build event buzz and cultivate a devoted community of guests and followers. Let's take a look at some of the key strategies and benefits for marketing your nightlife establishment via SMS:


Build community around your events by engaging your subscription list with SMS polls and contests.

Subscriptions Lists

Subscription lists are the heart of any successful text message marketing campaign. By developing a large list of phone numbers and messaging accounts, you can quickly disseminate communications to a massive audience. A good text message marketing service will give you the tools you need to grow and maintain an unlimited list of subscribers. The ability to segment groups and features that prevent duplicate messaging make the investment in a good SMS marketing service even more worthwhile.

Keyword Short Codes

In building a strong subscriber list, you'll want to take advantage of mobile keywords. These are unique terms that can be sent to short code numbers to communicate with you. In most cases, customers that send your designated keyword to an assigned short code will be added to your subscription list automatically.

Polling and Voting Campaigns

While you're developing a list of subscribers, you'll want to start engaging them with communications, contests, and promotions. Text-2-vote and mobile polling are amazing ways to involve your audience. This strategy also benefits you by providing valuable data and demographic information about consumer preferences. A good text message marketing service will magnify this benefit by providing you with analytics and visualizations that help you develop insight for greater success.

Mobile Coupons

One of the most popular features for nightlife promoters who rely on SMS marketing software is the ability to create mobile coupons. Mobile coupons can be offered via text to your subscriber lists. Consumers can show this coupon at the club or venue for a special discount. By adding tracking codes to these coupons, you can monitor their effectiveness, justify ROI, and better plan campaigns.

There's no doubt that text message marketing is an effective tool for nightlife establishments or club promoters to expand the reach of their marketing efforts and boost business. Text messages are read, on average, within five seconds of receipt. These high open rates mean more buzz, more consumers, and more money for your nightlife venue or business.

Interested in using text message marketing to promote your nightclub business? Try ClubTexting for free!

April 25, 2016

6 Ways to Incorporate Text Message Marketing to Boost Your Yogurt Business

Frozen yogurt shops are a popular business. One way to help your yogurt or ice cream shop stand out from the competition is to incorporate text message marketing. This marketing channel is highly versatile, easy to use and cost-effective, which is why many businesses, both small and large, have decided to add it to their overall marketing strategy. If you are wondering how to incorporate text messaging to give your yogurt business a boost, then try one or more of the following text message campaign ideas.

Poll for Help to Decide a New Flavor


Poll your customers about what flavors they want to try.

One selling point for yogurt businesses are the different, unique flavors you offer beyond your simple chocolate and vanilla. You have the opportunity to get creative with your next concoction, and you can get your customers and potential customers to help, too. Run a poll to determine which flavor to add by assigning special keywords to two or more possible flavors. Your customers simply have to text the keyword that matches their flavor of choice to vote. The keyword with the most texts wins, and you have your newest flavor. This also helps to build customer attention and engagement, which draws business during and after the poll.

Run a Text to Win Contest

A popular way to incorporate text message marketing to boost business is to run a text to win contest. This type of contest is easy to run and helps you to gain more subscribers for your texting program. By marketing the contest through your regular channels, including social media, TV, radio, and print ads, you can increase the excitement about the contest, as well as widen the potential audience pool. Adding an incentive, such as a coupon just for entering, increases the number of people who join the contest. If those who join your contest also opt in to your texting program, you have a much larger pool of potential leads to convert to customers in the future.

Situational Offers and Deals

Text message marketing is the perfect forum for situational marketing, or marketing that takes advantage of a current event. Most people open a text message within just a few minutes of receipt, which means that any time-sensitive or last-minute deals will be read right away. By making a message time sensitive, you encourage customers to take action right away, increasing the potential for success of the offer. Send out offers and deals based on sporting events, holidays, the weather, or simply to increase business on a slow day. You might take advantage of an unseasonably warm day to get people to come into your yogurt shop with a special, texted coupon offer.

Loyalty Program

Start a loyalty reward program that provides incentives for customers to return to your yogurt shop rather than visiting a competitor. Text message marketing provides a forum through which you can do this that is also attractive to customers. About 70 percent of consumers believe that texting is a beneficial way to get their attention. Texting services make it easy to group your customers based on demographics and behavior, so it is possible to have a group designated as your loyal customers or VIPs. Send special, exclusive discounts or other rewards to those customers to reward them for their patronage.

Digital Coupons

One of the most common ways that companies incorporate text message marketing is to send out digital coupons. Many people carry their phones with them at all times, so mobile coupons have become increasingly popular and convenient. Text customers a discount or offer for your yogurt shop, and many of them will decide to take advantage of it and head to your shop. They may even do so immediately or without having planned to do so, since they do not have to print anything or otherwise worry about having to carry something additional with them.

Call to Action


A text CTA lets your customer take immediate action wherever they see your ad.

It is possible to simply include texting as a call to action as your other marketing collateral. It is a powerful call to action with a high engagement rate and high open rate. It is also easy to include on your regular ads, since you simply need to include a keyword and short code. Use a keyword that matches your advertisement to help it stand out. To further increase the success of your ads, offer customers a reward for texting back and opting into your program.

There are many more ways to incorporate text message marketing to boost your yogurt business. Many of these complement one another, making it easy to create a texting program that retains its value and does not get stagnate over time.

Ready to see how texting can boost your yogurt shop's business? Try ClubTexting for free.

April 22, 2016

6 Strategies for Creating a Dynamic Coupon Program with SMS Marketing

Many companies turn to SMS marketing for a cost-effective way to send offers and discounts to their customers and potential customers. This marketing channel has many lucrative benefits, but it is possible to miss out on some of these advantages by creating a lackluster coupon campaign. By using one or more of the following strategies, you can ensure that your campaign is strong and helps you to reach your business goals.

Reward for Opting In


Reward your customers with an exclusive deal for opting into your campaign

To get your SMS marketing campaign up and running, it is beneficial to offer a coupon or discount as a reward for opting in. This will motivate more people to choose to sign up for your text marketing program, including those who have yet to patronize your business. You can promote your program on all your regular marketing channels by simply adding a keyword, short code or long code, and text stating the reward for opting-in.

Choose the Right Deal

When developing your coupon program, it is important that you select the right deals to incentivize customers to actually redeem it. You want to find the right balance between providing a great deal and still making a profit. The word "FREE" can be highly attractive to consumers, but it is also possible to simply offer a percentage off an item. It is best to combine the offer with some sort of minimal purchase, especially if you are giving away something for free.

Take Advantage of Limited-Time Deals

SMS marketing provides you with a great forum for sending out limited-time offers. Most text messages are read within just a few minutes of receipt. This means you can send out a coupon that is good only for that day, or for a small window of time. For example, restaurants can send out a text for a lunch special an hour or two before lunch hour. Retail stores and eCommerce sites can send out exclusive flash sales that only take place during a particular time period. Because it is only available for a short period of time, people will be more motivated to take action right away.

Do Not Send the Same Deals Every Time

It is very important that you continue to provide value with every text you send. Otherwise, you may see your opt-out rate increasing exponentially. One way to remain relevant to your consumers is to consistently send out different deals rather than relying on the same one. If people know they are going to get a similar deal in the near future, they will not feel it is necessary to take advantage of it right away. One way to develop your strategy is to create groups of coupon types, such as pricing-based offers, time-sensitive offers, or product-based offers. Then, cycle through each category, using a slightly different offer each time or even combining some categories. You may still focus more on one particular type due to it having a more powerful response, but you still want to provide some variety. For example, pricing-based offers have about a 66 percent likelihood to trigger action compared to just a 52 percent likelihood for time-sensitive offers.

Set up Your Business for Mobile Redemption

Having a strong SMS marketing coupon program is not just about sending out the coupons, but it is also about redemption. You want to make it as easy as possible for your customers to redeem the coupon. Otherwise, they may opt out of the program and may even leave with a negative perception of your company. Before sending out the first coupon, be sure that you have set up your business for mobile redemption. This may mean you simply alert staff members to the program. Some businesses may choose to send special codes that need to be scanned. If that is the case, it is important that you are able to scan a phone for redemption.

Identify Your Company


Sign your text, or it may lead to confusion as to the sender.

One of the most important things to do in your mobile coupons, and any other messages in your SMS marketing campaign, is to always identify your company. This may seem obvious, but it is one thing that is regularly overlooked when developing the message content. You should not assume that consumers know from whom they receive a message. If there is no overt identification, they may assume it comes from a competitor or simply delete it as spam.

A successful and dynamic coupon program with SMS marketing takes more than just sending out an offer and hoping your clients or customers take advantage of it. It is important to take the time to build a strategy and utilize different types of offers so that you consistently deliver something of value to your customers.

If you are ready to see how mobile coupons can help your business, try ClubTexting for free.

April 20, 2016

Why Use a Mass Texting Service Rather Than Simply Texting Your Members

People turn to text messaging more and more often to communicate with friends, family members, businesses, local clubs and organizations, and almost anyone else. Approximately 97 percent of smartphone owners text message frequently. That number is even higher for Millennials. It has become increasingly popular for leaders of groups, including churches, schools, community organizations, and sports clubs, to turn to texting to help organize their groups.

As a group leader, you have to decide not just whether or not to communicate with your members through text, but also if it is worth using a mass texting service rather than just your normal texting program through your mobile carrier. There are many reasons why it is best to use a texting platform rather than simply using text, especially if you have a group consisting of more than 10 members.

Cost-Effective


It may be more cost effective to use a texting service to message your group.

Working with a mass texting service rather than your phone carrier plan may be more cost-effective. Most platforms offer very low rates per text sent, so it is possible to find a monthly plan for a reasonable cost that fits your needs. This may be a better deal than trying to add unlimited texting to your carrier's plan, especially if you have a large number of people in your group to whom you plan to send the message.

Faster

A mass texting service may also be faster than relying on your regular texting service. If you are sending out a message to several people at once, it can slow down your carrier's ability to send out the text. The texting platform of a company that specializes in sending group texts is designed to handle this bandwidth. It can send out multiple texts instantaneously and much faster than your regular carrier service.

Schedule Messages

If you have a small group, you may find the biggest benefit in the ability to schedule messages. A mass texting service can schedule when messages are to be sent to your members. This works really well for reminders about meetings or events and other regular messages you may send out. You do not have to worry about remembering to send out the text on time. Instead, you can focus on the other aspects of planning your event.

Create Multiple Groups to Target Messages

Another benefit is the capability to create multiple groups for targeted messages. You can use your contact database to develop several different groups to whom you send different messages based on your members' status and behaviors. For example, you can have one group designated for those who help you organize and plan events and another for members who simply come to events.

Alerts Through Email Rather than Text

If you do not wish to clog up your own text message inbox, it is possible to set up your texting platform to receive alerts and incoming messages through email or other channels instead. This makes it much easier for you to organize responses, including RSVPs for events. It is much easier to save the message history for when you need to review it as well.

Personal Messages Rather Than Group Chats


Although you send a message to everyone, they receive it like a personal text

When you use your carrier's texting platform to send messages to multiple recipients, you have to decide whether or not to send the same message to each person individually, which can take time, or send it through a group message, which then leads to a group chat, of which not everyone may wish to be a part. When you use a mass texting service, you only have to write one message, select all the recipients, then send it. Everyone receives an individual message and can respond accordingly for a more personal experience.

Text messaging provides many benefits for organizing your group, including ensuring that everyone receives the message with an open rate of almost 100 percent. Instead of wasting time using your own texting service on your phone, try using a group texting platform. It will save you time and help you to be more efficient in organizing events and communicating with members.

Contact us to learn more about how to use group texting for your organization.

April 18, 2016

Expert Interview Series: Atim Ukoh on the Power of Mobile Solutions to Empower Consumers



Atim Ukoh is the Social Media Specialist at global brand protection firm Sproxil, where she manages digital communications for the company globally.

Sproxil was created as a response to the increasing death rate of individuals in emerging markets as a result of counterfeit products. Founder Ashifi Gogo had experienced the prevalence of counterfeit drugs growing up in Ghana and decided to create a solution to target this problem.

Atim recently checked in with us to share her insight on how consumers can protect themselves from counterfeit goods using mobile technology. Here's what she had to say:

How common are counterfeit goods today?

The penetration of counterfeit goods in both emerging and developing markets has increased significantly over the years. In some countries, counterfeit goods are present in open markets in higher volumes than the original products.

What do you think would surprise both business owners and consumers alike about the counterfeit market today?

The counterfeit market has become more sophisticated with time. The counterfeiters are getting clever about how they reproduce these products. Some replicate these goods so well to the point that even employees at the company that produce the original products have a hard time differentiating genuine from fake.

What's the impact of the proliferation of counterfeit goods? What are the risks to consumers of purchasing counterfeit items?

Over 700,000 people die every year from taking counterfeit medicines. That's equivalent to four fully packed jumbo jets crashing every day! Consumers are likely to develop short- and long-term health issues from consumption of these products. They lose money from the purchase of these items.

How can mobile technology be used by consumers to combat counterfeiting?

Mobile technology empowers the consumer to combat counterfeiting by providing an easy verification method to ensure they are purchasing genuine products. The Sproxil solution enables the consumer to text a unique pin provided on the product they are purchasing to a short code and they receive a response verifying that their product is genuine.

What are some ways consumers can use their phones/tablets to protect themselves when shopping?

Consumers should use their phones to verify that their products are genuine by engaging with the code provided to verify their product. They can also download the Sproxil App and use this to verify if their product is genuine.

What should businesses be doing to protect consumers using mobile technology?

Businesses need to understand that for the consumer to engage and enable them combat counterfeiting, they need to also take the right steps to make the process easier. Businesses need to implement the right mobile technology in their current supply chain that would eliminate counterfeit infiltration. Once they install the labels or pins on their products, they can also track when their products leave their factory until it gets into their consumers hands. This helps improve the engagement they have with consumers as the consumers are now sure that they are consuming protected products and the brand cares about them.

What's one of your favorite success stories for how mobile technology has been used to protect consumers?

There are many interesting stories of how the Sproxil Solution has saved lives. Our favorite is with one of our clients who produces anti-malarial drugs. Using the Sproxil solution, we were able to intercept stolen goods in their supply chain before they got to the retailers. We traced the goods to the counterfeiter's location and were able to engage law enforcement to handle the matter appropriately. This saved thousands of lives that would have consumed those products that they were about to alter and replicate.

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