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November 23, 2014

3 Lessons Learned From Starbucks' SMS Marketing

Starbucks is one of the most popular brands in the United States, but did you know that they're also an innovator when it comes to SMS marketing? Starbucks was one of the first companies to fully embrace mobile applications, and they continued their mobile focus by launching several successful SMS marketing campaigns.

Here are three lessons that you can learn from the success of Starbucks:

SMS Helps Increase Brand Loyalty

Major companies are investing in mobile marketing efforts, such as SMS, to help boost their brand loyalty. By closely tying in SMS marketing to mobile apps, loyalty memberships and exclusive perks, customers will have more reasons to choose your brand and return repeatedly.

After Starbucks SMS marketing push, they found that their mobile sales had increased a whopping 75% over last year. In addition, they found that twice as many customers were using their mobile app for payments (ten million people total). Because of the SMS campaign, these customers are now more fully integrated with Starbucks, and much more likely to continue returning to them.


SMS marketing campaigns sometimes feel like they're printing money!

It Helps You Stay Relevant

One of the most difficult challenges marketers face is staying relevant in an increasingly agile world. Marketing campaigns can be outdated before they go live, but SMS marketing is instant. Starbucks was able to take advantage of this by launching an extremely successful campaign for iced coffee drinks throughout the summer. They offered coupon codes, happy hours, and random deals throughout the summer. They added to the campaign by adding humorous, surprising touches, like a picture of a cat in outer space.

Starbucks has also had great success with their 12 Days of Christmas promotion where they offered a different gift for sale each week. Some of the most popular items they offered included refillable coffee mugs that could be used throughout the next month of January. By offering deals to drive the Starbucks brand for Christmas gifts, they were also able to incentivize the recipients of the gifts to return often the next month- turning them into customers, as well!

SMS Marketing Works Hand-In-Hand With Social Media

One of the reasons that Starbucks' SMS campaigns are successful is their terrific integration with social media. Starbucks uses their online presence to drive traffic to SMS, and vice-versa. This provides a great opportunity to grow your social media presence while also focusing on customer loyalty and sales!

This is how Starbucks was able to leverage their social media presence:

 

    • Offering incentives. Many of the opt-in forms posted by Starbucks promised gifts, coupons, or other promotions. Incentives have been proven to drive email subscriptions, so it isn't surprising that it would help boost SMS subscriptions, too.

 

    • Using media to stand out. Starbucks was able to grab attention by posting Facebook pictures of frappuncinos with faces in them, and tweeting pictures of dogs with coffee on a beach. The pictures were relevant, humorous, and demanded attention.

 

    • Drove awareness. Throughout their summer campaign, Starbucks continued to send out social media messages, which continued to get shared, favorited, and commented on. Their tight, relevant marketing message reached enough people to have a significant effect on mobile sales and app signups.

 




Social media is an SMS marketer's greatest ally!

Do you think you have what it takes to match Starbucks success? Give it a try for free by taking advantage of our free trial here!

November 20, 2014

5 Effective Tips for Marketing with Coupons

Americans have come to expect coupons. It's part of the shopping experience. But even if you have a global reach, everyone appreciates a good deal. The problem most marketers have is using coupons without devaluing the brand. Can it be done? Yes! Use these five tips to bring in business with coupons.


Coupons are a marketer's best friend.

1. Offer Coupons to Make Your Customers Feel Good

Who doesn't enjoy getting a good deal? Coupons evoke positive feelings in shoppers, and happy customers are likely to buy more and come back for repeat visits. Simply put, using coupons helps shoppers feel good about their purchases.

2. Encourage Shoppers to Try New Products or Services at Lower Prices

People work hard for their money, and they're hesitant to spend it on products or services that they've never tried before. But offering a discount can encourage people to try your product or service when they would have never done so at the regular price.

3. Build Your Customer List Using Coupons

If you want loyal customers, you have to build up your preferred customers lists. One of the best ways to encourage shoppers to sign up for future promotions is to offer a high-value coupon for their next shopping visit. For example, some stores offer coupons for 50% off a regularly priced item or $5 off $25 or more for the customer's next visit after list signup.

4. Target Former and Existing Customers with Enticing Discounts

Some customers drift away over time. They may be shopping with your competitors, or perhaps they don't feel they have a need for your product or service right now. A coupon can attract existing customers who need a reminder or nudge and can even bring back old customers if the price is right. Continue to offer rewards to encourage customer loyalty.

5. Help Customers Save Time by Offering Mobile Coupons

A coupon's value is based not only on its face value, but also in how much time it takes to find the coupon (and in the case of traditional coupons, clip and organize them). Help your customers save time by offering a mobile coupon instead of a paper one. Not only are mobile coupons more convenient, they're 10 times more likely to be redeemed than traditional coupons. They're also easier to keep up with because mobile phone users have their phones with them an average of 22 hours a day.


Get coupons to your customers quickly via SMS messages.

Last year, more than 66 million digital coupons were redeemed. Isn't it time you started using coupons in your marketing? We can get the word out fast with our mass texting service.

November 19, 2014

10 Amazing Stats That Prove You Need a Mass Texting Service

As more people carry their smartphones and tablets with them everywhere they go, mobile marketing continues to grow. Text messages provide marketers with the perfect medium to reach and engage with customers using devices they always have on hand. Not convinced? Here are 10 amazing stats that prove you need to go mobile with your messages.


Using a mass texting service to send SMS messages is the best way to reach your customers on the go.

1. Tick-tock: 90 percent of text messages are read within three minutes of receiving them. Can you say the same for your email marketing messages or direct mail advertisements? (Source: MobileSQUARED)

2. Worried your text message will go unopened? Not likely. 98 percent of all SMS messages are opened, while 84 percent of Facebook updates, 71 percent of tweets and 88 percent of emails are ignored. Mobile users place great importance on text messages and aren't likely to ignore them. (Sources: Techipedia and Mashable)

3. Mobile ad spending increased by 100 percent in 2013 and is expected to increase another 62 percent in 2014. (Source: Mobile Marketing Watch)

4. Mobile users want to hear from you! 70 percent of users say they'd like to receive offers on their phones. (Source: 60-Second Marketer)

5. People check their phones 150 times a day, including 23 times a day for messages, 18 times to check the time, and 22 times for phone calls. At other times, they're likely taking or sharing photos, using social media or playing games. (Source: ABC News)

6. When mobile messages are part of a marketing effort that's spread across other channels, 43 percent of consumers are more likely to make a purchase. (Source: Responsys)

7. On average, each person receives only 178 text messages per month compared to 1,216 emails per month. Do you see how much easier it is to get noticed through SMS marketing? (Source: Oxygen 8)

8. Offers, including coupons, discounts, special offers and loyalty program participation, are redeemed 8 times more frequently via SMS than email. (Source: Venture Beat)

9. The average person responds to email messages in 90 minutes, but you only need to wait a mere 90 seconds for a response to a text message. (Source: Branding Networks)

10. URL click through rate is significantly higher for mobile messages: 19 percent for SMS messages compared to only 4.2 percent in emails. (Source: Oxygen 8)


Want to reach your customers anytime, anywhere? Send a text message!

The time to jump on the mobile marketing bandwagon is now. App development can be challenging, and mobile websites can be expensive to build. SMS marketing using a mass texting service provides businesses and nonprofits with an affordable way to reach mobile users quickly. More importantly, it helps you reach users in a way that's proven to convert.

November 15, 2014

4 Times Mass Text Messaging Beats Email

While some companies choose to utilize email as a means of communicating with potential and current customers, many more are finding that mass texting is a better option. Mass text messaging services offer many benefits and make for easy communication. Here are four times when mass texting easily beats emailing.

Last Minute Schedule Change

If you're holding an event and have a last-minute schedule change, you want to make sure that as many people as possible are informed. Some businesses may choose to email these changes, but not everyone may see the email in time! With the use of mass text messaging, you can get the changes sent to everyone's phones right away.

Since so many people have cell phones with them at all times, they will be very likely to see a text message pop up on their phone and get the location, time, or date change instantly.


If you need to alert individuals of a schedule change as soon as possible, texting is the way to go!


Fast Responses Needed

There may come a time when you need an answer quickly. Whether you're asking for someone to come help at an event or you're polling your customers to learn their opinion, you will likely want to get results fast. With text messaging, this is possible.

Think about how many times you've likely sent out important emails in the past only to get responses day later or no response at all. With texting, you're making it easier for individuals to communicate with you quickly so that you get the information that you need.

Last Minute Deals and Offers

At some point, you may decide to offer a special deal or discount to potential customers. This is a great way to get more people through your doors and increase sales during a slower time of year. With the use of text messaging, you can reach potential customers more quickly.

An email message may sit in their inboxes for a long time or it may never even get read. A text message, on the other hand, is easy to look at. You can include a code or secret message in order to entice people to take advantage of the deal once in the checkout line.


Share a great deal with text message marketing.


Add Subscribers Instantly

With text message marketing, it's pretty easy to add new subscribers. If you're a restaurant for example, you can place signs at each table offering a percentage discount to individuals who subscribe to the text messaging club. You can provide a code number for individuals to text and they will be instantly added to the subscription service once they send a message.

This is a great way to get more potential customers interested in your marketing messages more easily. With email, it's more difficult to have messages sent automatically to new subscribers.

As you can see, mass text messaging is often the best way to communicate. You can reach a large number of people quickly and are more likely to have your message be read.

Ready to see the difference? Try ClubTexting for free.

November 14, 2014

4 Ways to Keep Your Community Group Tightly Knit

This article is about the ways one can keep in touch with members of their community group, including mass texting as one of the best ways to stay in-touch.

An important part of a community group or program is keeping everyone close together. A tightly knit community group will be able to get the help that is needed during difficult times and will be more likely to participate in group activities and events. Luckily, there are numerous ways in which communities can communicate. This can help them keep close. Take a look at the following information to learn more.

Communicate with Mass Texting

These days, most people are in front of their phone all of the time. If you want to be able to reach a large amount of people easily, mass text messaging is a great communication option. You can sign up for a mass texting service so that that it's easy to send messages whenever you want. You can schedule texts to go out at certain times or can compose one last minute.

This is a great way to inform your community about upcoming events, or to ask for help for a fundraiser. You can also let everyone know about time or location changes easily so that no one is confused. Whether you're communicating with a business, religious, or personal community, this is a great way to do it. Talk to a mass text messaging company to learn more about how to get started with this service.


Mass texting makes it easy to send messages to your group members.

Use Social Media for Real-Time Results

Another great way to communicate with your community is through social media. This is a great way to get real-time results. Social media offers many ways to communicate. You can discuss things through private messaging or by posting on profiles.

Many communities choose to set up a personal group to communicate. You can post group updates, pictures, and events. This is a great way to offer a place for individuals to check in and learn more about the community group. These days, there are many great social media websites to choose from.


Social media offers a fun way to communicate with members of your community.

Hold Monthly Meetings

Sometimes it's best to communicate in person. You may find that you're able to get your points across better and lessen confusion. Whether you have a big or small community, it's recommended that you hold regular meetings to discuss important topics.

You can choose how often you meet. It may make sense to meet every two weeks or once a week. At in-person meetings, you can discuss upcoming events or talk about new changes to the community. This is also a great way to vote on an issue because everyone can speak their mind and hear each other out.

Send Out Newsletters

Another great way to communicate with your group is through newsletters. Some groups choose to send these in the mail, by email, or by handing these out at events. This is a great to highlight your group's achievements and share news. This can also help your group feel close by offering the chance to learn more about other members.

Consider getting a team together to create the newsletter. They can decide how often the communication piece will go out and what the content will be, and you can also take contributions from other members. This can be a fun way to communicate as a group.

As you can see, your community group can stay close by communicating well in many great ways.

Try ClubTexting for free.

November 03, 2014

8 Marketing Lessons Your Business Can Learn from Political Campaigns

Political campaigns are rife with successes and failures. And while they may drive constituents crazy during election years, businesses can glean valuable lessons from political campaigns. Here are eight lessons you can put into practice to benefit your business.


Political campaigns can offer businesses valuable insight into the dos and don'ts of reaching customers.

1. Embrace big data

Today, it's easier than ever to collect data about your customers. Big data played a big role in President Obama's re-election in 2012. You may not need to collect quite so many data points, but focusing on a few that are relevant to your business can help you determine how to best approach or persuade certain customers to buy, donate or engage with your brand.

2. Experiment with social media

Traditional advertising is expensive, so businesses have to stick with proven advertising methods to make the most of their money. Fortunately, social media offers the perfect opportunity for advertising experimentation because of the low cost of advertising and engaging. If you want to try something new, see how it lands on your social platforms first.

3. Meet with your advertising team more frequently

Politicians don't have the benefit of waiting months to see how their campaigns are going. They have to reevaluate their strategies every single day. And while that may be unrealistic for a business, more frequent meetings (weekly, for example) can be beneficial. Technology has made data collection easy, so there's no reason not to gauge your customers' responses to your ads frequently.


Don't be afraid to change your advertising campaign if research shows it's not being well received.

4. Choose your words carefully

One misspoken word can completely alienate important demographic groups. When it comes to advertising, choose your words carefully. You don't want to end up making a "binders full of women" mistake reminiscent of the Romney campaign (unless you want to end up on the wrong side of a viral meme).

5. Don't be afraid to show your personality

Where many politicians fail in this social era is the inability to connect with voters on a personal level. And if you can't connect with your customers in a more personal way, your business may be poised to fail, too. No matter what kind of image you want to project, you don't have to be stuffy and impersonal. Interject some personality into your ads and interactions - it will make your brand more memorable.

6. Keep ads consistent across all your advertising channels

You can't portray a hipster image on social media and a conservative image on television as some politicians have tried to do. Customers can sniff out inauthenticity from a mile away. Whatever you do, make sure that your branding and your message are consistent across all your advertising channels.

7. Go mobile

Sharing on mobile devices is easy--with a couple of taps, users can share your message with their friends on Facebook, Twitter, Google+ and through other channels. Targeting mobile users through SMS messages is one of the best ways you can spend your advertising dollars. Club Texting can help you with this, and you can even try it for free.


Target mobile users through SMS messages to reach your customers on the go.

8. Encourage mobile users to take action

With mobile users in particular, it's important for businesses to use action statements rather than making polite requests. During the 2008 and 2012 political campaigns, analysts found that statements like, "Help get this message out" were more effective than requests such as, "Will you please vote for me?" So rather than making a hard sale by asking directly for a donation or purchase each time, mix up your messages to ask your customers to spread the word.

No matter how small or big your business is, these lessons transcend business size. By watching and learning from past and future political campaigns, you can gain valuable insight on ways to better connect with your own constituents -- that is, your customers.


October 31, 2014

3 Ways Small Business Can Tap Into The Power of Text Message Marketing

If you haven't considered SMS marketing for your business, take a look at the following statistics. Among 18 to 44-year olds who have smartphones, 79 percent have them with them 22 hours a day. Not all mobile phones are smartphones, of course, but 81 percent of mobile customers use SMS messaging. That's a huge market, and as you can see, it's not just for teenagers. If you want to tap into this market, keep reading for three ways you can use text message marketing in your business.


Smartphone users almost always have their devices on hand. SMS marketing is a great way to reach these highly connected users.

1. Use text messages for time-sensitive communications.

If you're having a slow day and want to offer customers a discount for stopping by, text messaging is the perfect way to get that message to your customers. Of course, with time sensitive messages, you want to give your customers enough time to take advantage of the offer. If you plan to offer half off milkshakes from 6 pm - 8 pm, for instance, your message should be sent early in the day so customers can plan accordingly.

2. Use SMS marketing programs to reward loyal customers.

People value their phone privacy. If a customer has given you his or her mobile number - a number that allows you to reach the customer any time, day or night - you can bet that person is a loyal customer. So, with that in mind, you should make your text messages meaningful, valuable and timely. Don't interrupt dinnertime, for instance, with a text message. And don't send SMS messages for every little promotion you offer - save it for big discounts, free upgrades and other VIP offers.

3. Use text messages to remind customers of appointments.

If your business is service-based, SMS reminders are a convenient, non-intrusive way to remind patients and clients of their appointments. These services are popular with dentists, stylists and other professionals that operate on a tight schedule. Offering text appointment reminders is a great way to build your SMS marketing list, too.


Offering appointment reminders is a great way to build your text message marketing list.

Before you jump into text message marketing, keep these things in mind:

• Establish a relationship with clients first. Text message marketing doesn't work well for cold leads.
• Provide social login options to make it easy for customers to log in and interact with your site when clicking a link from a text message.
• Use SMS marketing in conjunction with your campaigns across social media, email and your website for the greatest effectiveness.

Remember, text messages are a communication medium that people consider extremely important. Users open 98 percent of their SMS messages, and most are opened in three minutes or less. Provide value and engage your customers, and you'll have a happy and effective SMS marketing list.

October 25, 2014

From Fast Food to Fine Dining: Why Your Restaurant Needs SMS Marketing

The key to the success of any restaurant is developing a reputation that keeps current and new customers coming back. Word of mouth for a restaurant can mean the difference between success and failure. At Club Texting, we can put together an SMS text marketing campaign that will bring business to your restaurant and keep your business growing.

According to Mobile Marketing Watch, nearly nine out of every 10 text message recipients open the messages they receive. With Club Texting's SMS text marketing expertise, you can start generating more business for your fast food or fine dining restaurant and build the kind of reputation you have always wanted.


Get your restaurant marketing message in front of hungry customers.

Text Messages Are Environmentally Friendly

Since you are trying to establish a positive reputation for your restaurant, you should start with the fact that SMS text marketing does not waste paper or other materials. This environmentally friendly angle is extremely important to a large contingency of potential clients and will help to enhance your restaurant's reputation.

Text Messages Are Instant

People often make their meal plans in an instant. In some cases, you can get people to clip a coupon from the newspaper and then make the trek out to your location, but you can bring in even more customers if you cut down on the amount of work a customer has to do to enjoy your food.

A text message is delivered in an instant and you can have customers show your text message at the door of your restaurant to receive instant discounts. Your customers never have to worry about clipping coupons and you get to attract that crowd who is not sure what they want to do for lunch.

Text Messages Are Effective

According to Mobile Marketing Ratings, a restaurant owner can spend a small amount of money on a text messaging campaign and see big results.

For example, if you decide to put out an SMS text marketing message that offers a free drink with every meal purchased, then you know that at least 90 percent of those messages will be read. When new customers start cashing in that coupon to take advantage of the deal, that is when you will see the significant return on your text marketing message.


Fill your restaurant with happy customers by using SMS text marketing.

Text Messages Are Easy

Most restaurant owners are used to having to pay high prices for glossy newspaper ads that include coupons and color graphics. But with text messaging, all you need to do is write up a very short message and then reap the rewards. Text messaging is extremely simple and Club Texting can show you how to turn a very concise marketing message into a significant increase in business.

Whether your restaurant serves fine cuisine or you pride yourself on owning the best burger joint in town, you can benefit from the power of SMS text marketing. You will be able to reach a large audience who will read and respond to your message. When compared to the costs of doing most traditional forms of marketing, SMS text marketing is extremely cost effective and has a very high return on investment.

George N Root III is a professional freelance writer who has expertise in topics such as Internet marketing, business, advertising, and personal finance.

October 23, 2014

How Bulk Texting Could Mean Election Day Victory

Winning any kind of political campaign requires the ability to motivate your voting base. Whether you are trying to get a candidate elected or you want to get a resolution to pass, you will need to educate your voting base and get them motivated enough to head out to the polls and make a difference.

Bulk text messaging is a specialty of Club Texting and it is something that can play a pivotal role in your next campaign. According to Fox News, approximately 4.3 billion text messages get sent every single day. The best part is that most people take the time to read their texts. You can use bulk text messaging to your advantage in your next campaign and see positive results at the polls.


Texting helps you to reach your voter base.

Rally Your Voter Base

The E-Commerce Times points out that mobile advertising is a nearly $9 billion per year industry. No industry sees growth like that without getting results and that is why you need to contact Club Texting to help enhance your chances at your next political campaign.

Bulk emails can be ignored, but bulk text messaging can help to remind your voter base about Election Day and get them motivated to go out and vote. You can also get polling information to your voter base and make sure that everyone knows where to go to cast their votes.

Do Voter Polls

One of the more convenient features of text messaging is that it is instantly interactive. You can use bulk text messaging to find out if your targeted voter base plans on voting in your favor or not. You can determine what information your voter base needs to cast the right vote, and you can let your candidate know if their message is getting out to the people or not.


Gauge voter reaction with bulk text messaging.

Keep Your Volunteers Updated On Current Events

Your campaign volunteers are some of the most motivated people in your organization. When you want to give them something to be excited about, then text them the latest poll numbers or your candidate's newest talking points. In those moments right before the polls close, you can get your volunteers the current information they need to educate the population and bring in more votes.

Direct Your Campaign

In the heat of a campaign, not everyone has the time to pick up the phone and have a conversation about what needs to be done. But you can use text messaging to send out directives to your volunteers and campaign workers and make sure that your campaign stays focused at all times. You can react quickly to changes in the campaign through the use of instant text messaging.

Club Texting has all of the services your campaign needs to be successful. Whether you are trying to get the voters out to the polls or you need to give your campaign workers critical information in a moment's notice, bulk text messaging will be a critical tool that you can use to win your next political campaign.


George N Root III is a professional freelance writer who has expertise in topics such as Internet marketing, business, advertising, and personal finance.


October 20, 2014

How the Right Text Service Can Simplify Your Marketing Strategy

Everyone's glued to their phones these days, and that fact can make your business money. Here's why:

Texts are proven to be the fastest way to get in front of your prospects and customers, since most messages are read within 10 minutes of being received. Now, texting isn't your only marketing option of course, so let's talk through some of the other most common outreach options available:

Three Familiar Ways to Remind Customers You Exist


"Nice to meet you... remember me?"

There's many, many options for reaching out to your prospects and customers these days, and they each have their pros and cons. But do keep in mind that depending on what you're selling, a multi-pronged approach may provide the best results, rather than depending on just one contact method.

Some well known options available to you:

Call Me, Maybe?

Cold calling has worked, and continues to work, to create new customers. But like many things, it's not as easy as it used to be, and you need to be prepared to put in a lot of time working the list and dealing with (often very rude) rejections.

In a nutshell: Cold calling is a tried and true, but slow and expensive way to build a business. Plus it requires a skin as thick as a rhino's.

However, if you're working from a list of warm prospects, or even better calling your customer list, the entire experience can be radically different. In this instance you may find they're delighted to hear from you and make the time to talk to you at length, for the simple reason that by now they're pretty sure you can help them.

And depending on the type of business you're in, actually speaking to your prospects and your customers may be vital for maintaining, and developing, the relationship. You're unlikely to secure a multi-million dollar contract without speaking to your customer, of course!

Snail Mail Gets There in the End

Sometimes getting something physical into the hands of your prospects or customers can really help you stand out from the crowd. Of course whatever you send out will have a lot of competition in the mailbox so don't rest on your laurels just yet. But a few tips for helping your mail get opened, and read, include:

 

    • Hand writing the address.

 

    • Using an actual stamp.

 

    • Sending it in a way that requires a signature. Even potentially using a courier service like Federal Express.

 


Direct mail is generally not a fast nor inexpensive way to contact prospects or customers, but depending how valuable they are to you, getting in front of them in this way may be what it takes to capture their attention, and the sale.

Email Isn't Dead Quite Yet

Email continues to be a fast and cheap way to send out your message. The problem though is that it's less effective than it used to be. Often your email simply gets ignored, or filed away to be read later. Or worst case scenario your email ends up automatically mislabeled and banished to the spam folder.

Of course this is assuming you actually have permission to send the email, by having an existing relationship with the sender in some way, and making it easy for them to unsubscribe. On the other hand, unsolicited email can potentially cause real problems for you (depending how many people you email), and is often best avoided.

All this said, building and regularly contacting the email list you've built of prospects and customers is very worthwhile, but it's important you don't expect miracles from it. The open, read, and response rates used to be incredible, but no longer. These days, if you're looking for almost instant open and read rates, it comes down to...

Nobody Can Resist a Text Message


"Can't... resist... reading... immediately..."

Texts get read and opened almost instantly. Using a texting service to build, manage, and broadcast to your list makes the whole process almost effortless and ensures you stay within the letter of the law.

So it's strongly recommended you get your prospects and customers to give you their mobile number, and their permission for you to stay in touch. Or if you're looking to build your list from people you've had no contact with yet, advertise a way for them to opt-in to your list by giving them something in return. For example:

Text Offer12 to 123456 to get daily discounts direct to your phone!

Texting continues to remain a great way to get your message out almost instantly, and for some offers it may be all you need to do. But, contacting your prospects multiple times, and in multiple ways, may really be required to get the response you're looking for. This is especially true if what you're offering has a complicated sales process (a service for example), a high price point, or both.

And special offers, especially time-limited offers, consistently work fantastically to drive response. But just contacting your list when you want something from them may use up their good will. Keeping your list warm by getting in touch regularly with freebies, news, or other things that may be of value to them can really help increase your response rate when you do want your list to respond.

So whether you're selling low priced items to consumers, or high price-point services to businesses, making texting an ongoing marketing channel for your business can help drive fast response, increase brand awareness in your market, and grow sales.


This article was written by Louis Allport, an experienced marketer who enjoys sharing his experience with other businesses. He lives in the UK and has been marketing and publishing online for over 15 years.