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July 22, 2016

Tips for Dynamite Customer Service with Group Texting

Incorporating texting into your marketing strategy is not just about finding ways to attract more customers through direct marketing; it is also about enhancing the entire customer experience. In today's market, it is very important to provide the best customer experience, since most customers shop based on emotions rather than price and other factors.

Providing dynamite customer service is one way that you can improve the customer experience, thereby increasing business. One way to do this is to use group texting in your customer service department. The majority of consumers prefer conducting customer service transactions through text than a voice call. To create a strong customer service campaign using your group texting program, utilize the following strategies.

Integrate Your Data


Integrate customer transaction data from in-store and online for better service

A strong customer service initiative knows as much about the customer as possible. Therefore, integrate your customer data across all your platforms, including your email, social media, and website. This allows your customer service department to know the relationship the customer has with the company and easily follow any history relevant to the current conversation. This streamlines the process so that even if a person communicates with you through different channels, you have the latest information.

Personalize

When using group texting for customer service, it is important that you personalize the texts. This is easy when you create individualized texts in response to inquiries. It remains possible to provide some personalization when you send stock reply messages. The easiest way to do this is to simply add the person's name. This is easily done through a template, and it makes a huge difference for the person receiving the text.

Inform Consumers and Get Permission

Another important component of a dynamite customer service initiative is that you do not offend or frustrate the consumer. Therefore, you want to inform your customers about your group texting program and get permission before sending them any texts. When they buy something from you or sign up for your services, inform customers of the chance to receive transactional messages, appointment reminders, and other customer service communications via text. Also, let them know that they can text you with any problems, issues or inquiries.

Create Great Content


Well written texts with valuable content keep customers happy

No matter the purpose of the message, it is essential that you develop great content. It should be well written without any spelling or grammar arrows errors (just kidding). It is important to include all the relevant information, such as how to opt in and out of messages and where to go to find additional information within the text.

You only have 160 characters, so you must be concise. However, do not use "text speech" or abbreviations beyond standard abbreviations you might use elsewhere, such as for states. If you require additional space, it might be best to include a summary of the most important information in the text along with a link to further information.

Many of the same rules for customer service apply to group texting as they would any other forum. You want to be professional, polite, considerate and customer-minded. On top of that, take advantage of the features of text messaging for an even better forum for addressing your customer's needs.

Contact us to learn of more uses for text messaging beyond just customer service.

July 20, 2016

How Does Text Message Marketing Compare to Email and Social Media?

Trying to connect directly with users can be difficult. Part of that difficulty is discovering the right medium, whether email, social media or text message. With the increasing popularity of text message marketing the past few years, many companies have jumped on board while others are hesitant to try yet another marketing channel. The statistics, however, show that SMS marketing has the potential to boost your business and overtake both email and social media marketing as the best forum for reaching consumers.

The Impact of Email Marketing


Email is a common, and effective, way to communicate with customers

Although text messages debuted not long after email became commonplace for the average user, the use of email for marketing purposes caught on long before text message marketing. Today, almost every company has some sort of email communication with clients. However, this also means that email marketing has to deal with oversaturation, as well as the tons of SPAM emails a typical person receives on a daily basis.

As such, email marketing has between 28 and 33 percent open rate on average. The click through rate is between six and seven percent. Interestingly, campaigns that send more emails tend to see a gradual increase in their open rate during the life of their campaign.

Do People Respond to Social Media Marketing?

As social media took off, brands became excited about the personal connection they could facilitate with customers, as well as the free organic reach. Facebook consistently alters its Newsfeed algorithm, as do the other social media sites. This often diminishes what posts users actually see. This means you might not be getting the reach you think you are, since your fans most likely do not see 100 percent of your posts.

The organic reach for Facebook posts ranges between 2 percent and 47 percent. This number is largely influenced by the number of fans you have. If you have fewer than 1,000 followers on Facebook, then you most likely average about a 22 percent organic reach rate. However, if your company has more than 100,000 followers, the organic decreases significantly to around 6.6 percent.

Twitter has also been found to have a two percent organic reach, but the company advertises that it can connect with 30 percent of their followers each week, compared to five percent for Facebook. Other social media sites, including LinkedIn, Instagram, Pinterest and Google+, have similar reaches.

The Power of Text Message Marketing


Texting is a powerful medium for marketing and customer engagement

Text message marketing is the newest contender, and it has powerful statistics. It has a 98 percent open rate, with most people reaching the texts within just a few minutes of receipt. Coupons sent by text have a 10 percent higher redemption rate than email, and roughly 32 percent of subscribers respond to offers. It also has a high click through rate at 29 percent and has eight times the engagement rate of email marketing. These numbers demonstrate how powerful text message marketing is, surpassing the impact and reach of both email and social media marketing.

Although text message marketing offers you a better way to engage with consumers, the use of these different marketing channels does not have to be a competition. All three marketing channels work best when they are integrated into one larger marketing strategy. This allows you to benefit from the strengths that each of the channels provide while minimizing the weaknesses.

Ready to see how an SMS marketing campaign can boost your business more than email and social media? Try ClubTexting for free.

July 19, 2016

SMS Marketing for eCommerce: What You Need to Know for a Successful Campaign

As an eCommerce business, you may be thinking that email is the best way to communicate with your customers. However, more and more people are shopping online straight from their phones. Plus, they carry their phones around with them everywhere, making it easy for them to act on any advertisements they may see. Therefore, a strong SMS marketing campaign has a role in boosting business for eCommerce retailers, just as it does for any business. Following are just a few tips to help implement your campaign to get the most out of all the lucrative benefits of the marketing medium.

Create a Coupon That Entices


You only have 160 characters to get people to take action and redeem your offer

SMS marketing provides a key way to send out coupons and other deals, but it takes more than just telling your customers about the deal to get them to take action. With a text message, you only have 160 characters, so you need to make them count. It is best to use strong, action verbs and motivating language to provide a sense of urgency.

In addition to working on the right verbiage, you also need to determine the right discount or offer to provide. It should be a balance between a deal for your clients and one that does not reduce your profit margin too much.

Integrate Your Campaigns

Although SMS marketing provides benefits even when used as a stand-alone marketing channel, you get even more of the benefits when used as part of an integrated marketing strategy. Text messages make for one of the best calls to action for any type pf advertisements, including print ads, flyers, billboards, television ads and radio spots. They also play a role in your digital ads, social media profiles, emails, and website. It does not take much to add a keyword and number to all your marketing collateral.

People carry their phones with them everywhere and rarely have them further than an arm's length away. As soon as they see the ad, they can take immediate action before they change their mind or forget. This strengthens the impact of your advertising campaign while barely increasing your expenditure.

Make It Easy to Shop


It is important to make it easy for people to shop right from their phones

More and more people use their cell phones in lieu of a personal computer, and mobile commerce makes up 30 percent of eCommerce business in the U.S. Even those who spend a lot of time on a computer still use their mobile phones for online shopping. As an eCommerce business, you want to be sure that you make it easy for your customers to shop on all platforms, including mobile platforms. With SMS marketing, you can send out digital coupons and make it easy for your customers to redeem them. Within the message, include a link for redemption that sends customers to your mobile shopping site so they can buy your products right there and then.

Don't Target Smartphones Only

Although you want to make it easy for customers to shop directly from the text message, you do not want to only target smartphones. The number of people who own a smartphone continually increases, with the current saturation at about 64 percent. Those who own an SMS enabled cell phone is much higher, at over 90 percent of the American adult population. Therefore, you have a chance to target a much wider audience if you create a message that also appeals to those who might not have a smartphone or shop online. You can do this by including an easy to follow way to redeem the coupon online even if they do not click on the link.

Take Advantage of Immediate Open Rates

One of the most lucrative benefits of SMS marketing is its extremely high open rate, which is at about 98 percent. Almost all of those are read within just a few minutes of receipt. This works well for businesses that wish to send out time-sensitive texts and promotions. Leverage this by sending special and exclusive flash sales and limited-time offers that are only good for that day only. People will be more motivated to take immediate action because the deal expires soon.

Provide Enhanced Transactional Messages and Other Customer Service


Let customers know their package is on the way

Text messages are a versatile component for your eCommerce business to use. Not only do they work as a way to send out coupons or provide an easy CTA, but they also work as an avenue for transactional and other customer service messages. When someone buys an item, send the receipt through text rather than email. Do the same when the package is sent and delivered. Due to the previously mentioned high open rate, you can feel confident that your customers remain well aware of the status of their purchase.

SMS marketing works well for any business, including eCommerce retailers. When you develop your strategy, be sure to create messages that are unique to the medium and provide something of value to your subscribers to keep customers engaged and coming back for more.

Ready to see how SMS marketing can boost your eCommerce business? Start your campaign today and try ClubTexting for free.

July 18, 2016

5 Ways Club Texting Draws a Larger Crowd for Your Concert

For a rocking concert, it is essential to have a large, engaged crowd. There are many ways to promote your concert to get people into the seats. Club texting provides a powerful and cost-effective way to increase sales and improve attendance for your concerts and live events, no matter how big or small your venue or act.

More Effective Promotion


Your audience can opt in to your program from anywhere, including at a concert

To draw a crowd to a concert, the first thing you have to do is get the word out. Club texting provides an effective way to promote your band or the concerts at your venue. Add a keyword and short code to your existing marketing collateral for a powerful call to action. Include the information on a stage screen during your concerts to get the current audience, who is already interested and engaged, to opt in. This provides you with an attentive audience to which to promote your future concerts, which, in turn, creates larger crowds at your next concerts.

Concert Alerts

Once you have subscribers for your club texting program, send them alerts about upcoming concerts. Those who sign up to receive texts already have a strong emotional tie to your band or venue. This increases the chance that they will come back for another concert in the future. It is far easier to convert previous customers than new ones. Take advantage of this by letting your current fans know about upcoming concerts about which they might be interested. The more people who know about your concerts, the larger crowd you will have.

Exclusive Presale Opportunities

For some of your audience, it takes more than just knowledge about your upcoming concerts to get them through the door. Another way to entice them to commit and buy tickets is to offer exclusive pre-sale opportunities. Make it easy for them to buy tickets before anyone else has a chance with a link in the text to buy the tickets. Include special offers and deals that are only available during the pre-sale time frame. This strengthens the motivation to buy the tickets early rather than waiting until the last minute to decide whether or not to go at all. When people have already bought tickets, they are much more likely to show up than if they simply plan on going, but have yet to invest in the tickets.

Event Reminders

It is not enough to simply promote your concert for the weeks or months leading up to it. Audiences have very busy schedules. Rather than rely on their ability to retain the information, send out event reminders a day before or the day of the concert. Text messages are opened within just a few minutes of receipt, so you can feel confident that your audience will see the message in plenty of time to still make it to the concert, but without having the time to forget about it.

VIP Seating and/or Backstage Access


Provide a space for your VIPs to enjoy the concert away from the crowds

Club texting provides a way to target your most loyal audience members, especially if you create subgroups based on your behavior patterns and demographics. You can reward your most loyal fan base with special access to VIP seating or even a chance to go backstage at the concert. Send out a text message that includes the necessary information about the VIP program. If you do not have the space and means to have a backstage access or VIP seating for all your loyal customers, you can still offer it through a text-to-win contest. One or two people can win the chance to go backstage, and at the same time, you drive interest in the concert as a whole through the contest.

There are many ways to promote your concert and increase the number of people in your audience. Club texting works well as part of your overall strategy to target your most loyal fans and more effectively promote so that you get people to take action and show up.

Contact us to learn more about how to implement club texting and increase your audience numbers.

July 16, 2016

How SMS Marketing Helps to Increase Your Radio Station's Listeners

Whether you have a traditional radio station, Internet-based station or a satellite station, finding listeners remains key. Promotion and marketing provide you with ways to reach out to possible and current listeners to build a strong listener base. One beneficial and cost-effective marketing platform that can benefit your radio station is SMS marketing. With the right plan in place, you can increase the number of listeners so that your radio station remains relevant and boosts its business.

Engages Listeners


Your radio DJs can ask listeners to text in for requests to increase engagement

Radio remains a medium in which the relationship with the audience is key. Therefore, you want to have a way to communicate with your audience and make it easy for them to communicate with you. One way to do this is to use SMS marketing. Your audience can text in a live music request, vote via text for your current radio station poll, or otherwise join in with what is going on. Most people have their phones with them at all times, so it is easy for them to pick up their phone and vote whether or not they liked a particular song or text to participate in your latest contest. This boosts their engagement with your station, which, in turn, increases the chance they will choose to become a repeat listener, and may even become a loyal one.

Reminds People to Tune In

Once you have permission to text someone, you can send out reminders about your events. You only want to text your subscribers around two to four times per month, which is perfect for occasional reminders. Rather than reminding them about every single show, send out reminders about your special events, a new show you're starting, a contest you are running, and more. When someone receives a text about your radio station, they will be reminded to tune in, whether for the event or simply when they decide they want to have the radio on in the background.

Creates Excitement


Texting is the perfect CTA because people always have their phones with them.

To get people to tune into your radio station, it is important to get the word out about your programming and create excitement surrounding your events. There are numerous avenues for promotion, including print ads, billboards, bus ads, digital ads and social media posts. SMS marketing complements these marketing campaigns and helps them to succeed. You can add a texting call to action to increase the number of people who respond to your ads. Simply include a keyword and number to text on the bottom of your ads for more information or to enter a contest.

Because most people carry their cell phones with them everywhere, they can respond right away. Additionally, your campaign will catch on, building more excitement surrounding your event, programming or station as a whole. This leads to an increase in the number of listeners, boosting your station's overall business.

SMS marketing is a cost-effective marketing channel that has the power to boost your ratings and increase your radio station's business. To compete with the plethora of options people now have for radio programming, it is important to engage listeners, facilitate excitement and remain relevant. Texting can help you to do this without breaking your marketing budget.

Contact us to find out more about how to integrate SMS marketing into your strategy to augment your business.

July 14, 2016

Stay in Touch With Your Swimming Clients This Summer with Group Texting

Summer is in full swing, so it is the prime time for your clients or members to visit your pool. Whether you run a community pool, private pool, or have a pool as part of your gym, it is important that you keep your clients abreast of all the activities and events going on at your location. Group texting provides an easy and cost-effective way to send messages to your swimming clients so that they can take full advantage of your pool.

Promote Your Pool


Attract more people to your pool by adding a text CTA to your promotion.

When you wish to attract more clients or members to your pool, then it is important to promote to your target audience. This might be the members of your neighborhood, or you might have a much wider geographic location from which to find potential members. As you create flyers, posters, and other advertisements about your pool, include a keyword and your shortcode or number for your group texting program as the call to action.

This increases the number of people who actively engage with your advertisement, helping to increase the number of new and returning clients. Text marketing is easily added to marketing collateral you already have to provide this additional boost.

Advertise Events

Group texting is a permission-based marketing platform, but that does not mean you cannot use it to directly advertise events beyond its use as a call to action. Once you have a subscriber list, you have a group of interested people to which to advertise the events at your pool. This might be a new swim club, water aerobics, lap swim times, a summer pool party for kids or some other event.

The members of your SMS marketing program already have an interest or emotional investment in your pool, so they make for a more engaged group to which to advertise that often leads to a greater success rate. To take more advantage of this, create groups to whom to send targeted, personalized messages. These type of messages have been found to have a 360 percent greater impact.

Provide Discounts

Unless you have a community or neighborhood pool whose maintenance and other fees are paid for by the homeowner's association dues, and thereby free to use by members, there is most likely a fee to use your facilities. This might be a monthly membership fee, a per-visit entry fee, or a combination. Your group texting program offers a way to send discounts and other promotions to your members and clients to motivate them to choose your pool for the way to cool off on a particular summer day or for the whole summer.

Discounted fees provide a strong motivation for people to take action. Text messages are typically read within minutes. Take advantage of this to turn around a slow day by sending out last minute deals and discounts to your subscribers.

Send Out Alerts

The benefits of group texting are not just for marketing and promotion. Group texting also provides a strong customer service opportunity. Most people own an SMS-enabled cell phone and carry it with them everywhere. This makes it the best medium for sending out important alerts that you want to ensure people read. This could be emergency closures of your pool due to inclement weather, last-minute changes to the schedule, or other last-minute and emergency alerts. Text messages have an almost 100 percent open rate, which means there is a much higher chance that people will read it than with email, which has a 28-33 percent open rate.

Remind Clients About Important Information and Events

Just as texting provides a great way to send out emergency alerts and last minute updates, it also is a beneficial medium for sending out reminders. This might be about an event for which someone has signed up. If your pool offers swimming lessons or water aerobics, you might send out reminders about the class to ensure that everyone shows up. This also works well for sending reminders to your clients and members about the pool rules and etiquette.

Get Immediate Feedback


Ask your members to text you feedback to help you improve.

Group texting is a two-way communication channel. This means that not only can you easily send out important information to your pool's clients and members, but you can also receive it. Your clients can send feedback about the pool to help you make improvements. The easiest way to do this is to send out a text poll. You ask a question and assign a few keywords as the different answers. Your subscribers vote by texting the keyword that matches their answer. Because it is so easy, you have a higher response rate. It is also possible to send a link to a longer survey to get a better understanding of what your clients want.

These are just a few ways that you can incorporate group texting to help enhance the communication between you and your clients or members. No matter what type of pool you have, this will help to improve the overall customer experience, which in turn leads to an increase in your overall business.

Ready to draw a larger crowd to your pool? Start your text marketing program by trying ClubTexting for free.

July 13, 2016

X Ways to Attract Business for Your Bowling Alley with SMS Marketing

As a bowling alley owner, it is important that you find ways to attract new customers while also retaining your most loyal clientele. One method of communication that does both is SMS marketing. Use it to promote your events and bring in new business while also keeping your league members and other loyal customers informed of events and other pertinent information.

The following provide a few key ways to incorporate texting into your marketing strategy to increase business and reach your business goals.

Reward People for Signing Up


Offer a free game for those who join your text marketing program.

To attract and engage customers who occasionally visit your bowling alley and turn them into more regular patrons, it is important to remain in continual contact with them. One way to do this is to get them signed up for your SMS marketing program. By instantly rewarding them for doing so with a discount, such as a free game or free shoe rental, then they have motivation for opting in to your program.

If you advertise your text marketing program and offer an immediate discount in your bowling alley near the entrance and point of sale, then you motivate those looking to save money that night to sign up for the instant discount. Then, you have them on your list and continue to provide deals through regular messages that entice them to come in again.

Last Minute Deals

People carry their cell phones with them everywhere, which is just one reason that SMS marketing has an amazing 99 percent open rate with most texts read within just three minutes. Take advantage of this by sending out limited time offers and last minute deals. The time restrictions further motivate people to take action right away.

You can do this with scheduled deals that are part of your overall strategy, and you can also take advantage of this to turn around a slow night. When you feel that you want to boost your attendance on a particular night, send out a last-minute, limited-time deal to your subscribers. They will be more likely to choose you when they determine what to do that night with their friends and family members.

Promote Special Events

Although SMS marketing plays a key role in driving business through discounts and promotion, it also provides space to communicate with your customers. It is important that the messages you send to your customers always include something of value, which could be more than just a discount or offer. This includes information on your special events, such as nights where you offer cosmic bowling, karaoke, live music, or anything else. It is also beneficial to send messages that remind people of these events so they do not forget and miss out, and so you have a higher attendance for that night.

Drive Interest in League Bowling

A significant portion of your customers are already regulars, and some might also be part of league play. One way to do this is to target a particular group of clients with league promotion.

Text marketing makes it easy to group your members and send targeted messages. You use demographic and behavior pattern data to determine which clients are most likely to be interested in joining the league. Then, create messages that promote the league and possibly provide discounts for new members or teams to join. This helps drive your league membership, which, in turn, helps your overall business.

Create a Special VIP Group

You have the ability to create as many groups as you want out of your SMS marketing subscribers. You can use these groups to develop targeted messages that have a higher impact. One group that can be a key component of any texting program is a VIP group. In this group, include your most loyal customers. Then, send out exclusive deals, discounts, and other rewards to them. This could create interest and desire for customers to reach the level to become a VIP member and likewise receive these discounts and rewards. This, in turn, drives repeat business, which boosts your bottom line.

Text Call to Action


People can text from anywhere, which is why it is such a powerful CTA.

SMS marketing is not just about the messages you send to subscribers, although that is important. It is also about offering a simple call to action to add to all of your marketing and advertising ventures. You can simply add a keyword and short code to any ad, whether in print, online, or on TV. When people see the ad, they just pull out their phone and text a keyword to get more information about your bowling alley or to sign up to receive a discount. Texting has eight times the engagement rate of email and is one of the best calls to action from which to choose. This helps all of your marketing efforts have a stronger outcome.

Contact us to learn more about how to incorporate texting in your bowling alley marketing strategy.

July 04, 2016

5 Ways Text Message Marketing Boosts Your Karaoke Bar Business

Karaoke bars compete with nightclubs, pubs, bars, restaurants and comedy clubs for being the place to spend a fun evening. One way to attract customers to your bar is through text message marketing. Whether you have a dedicated karaoke bar or just special nights reserved for the event, your business can see a positive boost with the addition of texting. If you are hesitating to add this versatile marketing channel to your strategy, the following benefits of SMS marketing might be the thing to get you to act.

Increase the Success of Your Promotional Campaigns


Bring more people into your bar with stronger promotional campaigns

Adding the information about your text message marketing program to your advertisement and promotional materials increases the success of your campaign. People carry their cell phones with them everywhere, rarely having them outside of an arm's reach. This makes it very easy for them to see an ad, whether on TV, in a magazine, on a bus, on a billboard, or anywhere else, and take action in that same moment. They only have to grab their phone and text for more information. That is why texting is one of the best calls to action to use.

A High Engagement Rate

Text message marketing has eight times the engagement rate than email. One of the main reasons it has such a high engagement rate is due to the relationship people still have with texts. The perception remains more personal than email, so people are much more likely to check the messages right away. Plus, people are more selective in determining which campaigns to opt in to. This means that they will be more active and engaged because they already have a personal interest and investment in your company.

Perfect For Last Minute Deals

Because people still respond quickly to text message marketing, it is the perfect avenue for last minute deals. Over 98 percent of texts are opened, and a significant majority is read within just a few minutes. You can take advantage of this on a slow night. Once you feel that your club might need a boost that night, you can send out a text to your subscribers offering them something special, such as a discount on entry fees, food, beverages or something else. People will read the message and can respond right away, especially if they know that the offer is only good for that night.

Increase Foot Traffic

As a karaoke bar, it is important to find new customers every night. One way to do this is to have promotional flyers outside your venue to take advantage of the foot traffic passing by your bar. On these flyers, offer a discount that people can get that night if they text in. This will further motivate passersby to choose your venue for their night out over your competition.

Reach a Wider Audience


Most people have a cell phone, so your campaign can reach a wider audience

Around 90 percent of Americans own an SMS-enabled cell phone. This provides you with a very large audience of people with diverse demographics, background, and behavior patterns. Although you have to reserve your texts for those who actually opt in to your program, almost anyone is a potential subscriber. Not everyone has immediate access to email, social media, and other typical subscription programs. Therefore, you already are working with a larger pool of potential customers, and with the right promotion, you can capitalize on that to increase your opt ins and gain from the additional benefits of the program.

These are just a few of the lucrative benefits of utilizing a text message marketing program. With the right strategy in place, you can increase your karaoke bar's business. With text marketing's relatively low cost, you also gain the benefits without having to use too much of your marketing budget.

Ready to promote your karaoke bar's next event and increase business? Try ClubTexting for free.

July 03, 2016

5 Reasons Your Synagogue Needs Group Texting

Texting does not just have to be used for private communication or marketing; it also has a role in communication for religious organizations. As a synagogue, you want to find ways to let your members know about events and other important information. Group texting provides you with a way to easily reach everyone to improve your attendance numbers. If you are wondering whether or not you can benefit from the service, the following should help you to make your decision.

No One Gets Left Behind Due To Last Minute Changes


Keep your members informed of changes to events even if they are on the go

Text messages are typically opened within just a few minutes of receipt. Plus, most people have their phones with them at all times, even when heading to the temple for service or an event. This makes group texting the perfect avenue for sending out any last minute changes. Perhaps you need to push back the time or something happened to the location, so you have to change venues. There are many things that could come up at the last minute and affect your events. By sending out texts, rather than emails, you can feel more confident in letting the most people know about the changes, reducing the chance that someone might get left behind.

Increase Attendance at Services and Events

People's schedules are packed full of events in the busy world of today. This can make it easy for people to forget about services or events at your temple. One way to increase attendance is simply by reminding people about the event. The best reminders arrive at a time close to the actual event, leaving little chance for another lapse in memory. Because texts are read so quickly, they make a good avenue for reminders as well as last minute changes. Plus, with a high open rate of almost 100 percent, you can feel more confident that your group texting subscribers actually read the message.

Keep In Touch With Inactive Members

Group texting is not just about sending reminders and alerts to your active members; it also allows you a medium through which to remain in touch with inactive members. You can send these members messages that just let them know you still care about them, and that they are welcome whenever they are able to make it to an event or service. As they continue to receive messages, they will know that, despite their long absence, they still have a place in your congregation. This increases the chance that when they are ready to come back, they will.

More Engaged Members

Adding group texting can help to engage your members outside temple, and even during services. One aspect of your program could be to receive texts with prayer requests, concerns and other feelings from the congregation that can be anonymously used during the service. People can text even during your service, thereby feeling more engaged. They also will be more engaged throughout the week, increasing the chance they will make a habit of attending temple.

Better Communication for Social and Service Groups


Texts can help you to keep your groups organized for increased engagement

Most likely, your temple has several social and service groups with a wide range of members, depending on how popular the group may be. It can sometimes be difficult to ensure that everyone interested in the different groups receives the communication. Group texting makes it easy to divide your subscriber list into several smaller groups. You can even put one person into multiple groups. Then, you simply send pertinent messages to the interested members. Depending on the situation and numbers, you can also have your group leaders in charge of the messages related to the particular group to ensure the right people receive the right messages.

Text messaging has become an increasingly popular way for people to communicate. As a synagogue, you can take advantage of the high engagement rate and open rate to send important messages to your members so that no one is left out. Its relatively low cost also makes it easy to fit into most budgets.

Contact us to learn more about how to use group texting to communicate with your congregation.

 

June 28, 2016

5 Tips for Creating a Dynamite Auto Response for Your SMS Marketing Program

When you create your SMS marketing program, one important tool will be your auto response messages. These are messages that are sent to your subscribers after they send a certain keyword to you. The most common one is a confirmation and a "thank you" for opting into the campaign, but you may find you have other uses for them. To increase the efficacy of these messages, it is important you include the right information in the right format. The following tips can help you to create dynamite auto response messages to increase the success of your text marketing campaign.

Keep it Short


Keep your auto response texts short to keep your customers happy

Text messages have a limit of 160 characters. Although some new smartphones may display longer texts as one message, they are still sent as separate texts divided into 160 characters. When you create a message longer than the standard length, you raise the chance of running into problems. It could be sent as more than one message in the wrong order, leading to confusion. It also might lead to additional charges to your customers, which will not be appreciated and could lead to increased opt-out rates. It also appears less professional than a shorter text. Text messaging is, by definition, a concise communication medium, so create responses that adhere to that. If you have more to say, includr a link to a web page with additional information.

Include A Signature

Even though the message is a response to an action taken by a current or prospective customer, there is no guarantee that he or she will remember to whom the short code of phone number belongs when the response is sent. Therefore, it is important that you always include sufficient space within the 160 characters to sign the message to make it clear with whom they are corresponding. This also makes it easier for customers to take action, such as redeeming a coupon.

Details on How to Unsubscribe

SMS marketing is a permission-based communication medium. By law, it is required that you not only get written permission from consumers that they wish to receive messages (which includes an opt-in text), but you also must regularly provide information on how to opt-out. This does not need to take too many of your precious characters, as all you need is to state something similar to "text STOP to opt out." It is also helpful to include other options, such as HELP for help, and more information, such as message and data rates may apply and a link to the further terms and conditions. You do not have to include these in every single one of your regular texts, as long as you do so regularly. However, if you are sending an auto-response from a particular keyword, it is beneficial to include these terms, since it may be the first time someone receives a message from you.

Send Valuable Content

When you send an automatic response to a keyword, it is important you include content of value to the customer. For confirmation auto responses, it is beneficial to provide some sort of reward for opting in, such as a coupon or other offer. For keywords other than your opt-in keyword, consider the reasons why people may choose to send that keyword to your program. Then, develop content that matches those reasons. For example, when the keyword is a question or other inquiry, include the answer in the response. Value of content is one of the most important aspects of any successful text message program. This should include all messages, including those that are part of an auto-response.

Don't Forget the Call to Action


Include a call to action to increase your conversion rates

No matter what type of response you send to your customers, it should always include some type of call to action. This increases your engagement and conversion rates. Whether this call to action is to buy, click, respond or something else, it provides clear instructions to your customers about what they need to do. Even if your auto response is in reply to a customer service inquiry that states that someone will get in touch with the customer soon, it should still include some type of action. This could be responding with another keyword to cancel the inquiry or a link to click for more information. A call to action increases the interaction between you and the customers, which, in turn, helps improve the success of your overall SMS marketing program.

SMS marketing has numerous benefits, including a high open and engagement rate. One key aspect of this marketing channel is its ability to send automatic messages in response to certain keywords. Taking the time to develop a very strong and clear response message helps improve your overall success rates.

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