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June 27, 2016

5 Messages to Send Your Comedy Club Patrons for a Successful SMS Marketing Campaign

Many businesses have adopted texting as a way to engage with customers to boost their business. Comedy clubs can benefit from the numerous advantages of SMS marketing, including a high open rate and engagement rate. If you are looking for ways to include this type of marketing in your comedy club, then you want to be sure you create the best content. The following messages are just a few ideas you can use to jump start a dynamite text marketing campaign.

Free Drink With Purchase


Offer patrons a free drink to get them in the door to buy more

Deals and discounts are always a popular option no matter what business you are in. For comedy clubs, getting people in the door to buy food and drinks can help to increase your business. Sending a message that offers a free drink with purchase provides your guests an incentive to come to your club. This can be the purchase of a meal, entry tickets, or a BOGO free drink special. Once your guests have one drink, they are more likely to order and pay for another drink, helping increase your revenue.

VIP Seating

Some comedy clubs have assigned seating, but most offer seating on a first come, first serve basis. For your SMS marketing subscribers, you can create a special seating area near the front of the stage. Upon showing the text message, your loyal subscribers have a chance to get VIP seating, even if they come later in the evening. This works well as a way to reward your most loyal customers. With your text marketing platform, you have the ability to group your subscribers based on their demographics and behavior patterns. One group can include your loyal customers to whom you send additional incentives and rewards beyond just VIP seating.

Discount Entry

Another highly popular offer to send through SMS marketing is a discount on the entry fee. Once you get people into your comedy club, you have other avenues of sales, including food and drinks. Most clubs make the bulk of their profits from drinks rather than entry tickets. This makes this type of coupon one of the best to send out. It minimizes the loss to your club due to the discount, and it is highly attractive to customers.

Event Reminders

SMS marketing is the perfect forum for sending out event reminders to your guests and potential guests. Around 98 percent of text messages are read. Most of the time that is within just a few minutes. This means that you can send reminders out the day of the show and feel confident that your subscribers saw the message. This helps increase attendance, since people will have less time to forget about the show. Event reminders also work well as customer service initiatives to remind those who pre-ordered tickets to their event so that they do not miss out.

Exclusive Pre-Sale Opportunities


When you have big names come to your club, offer your VIPs pre-sale tickets

Another message to send your comedy club patrons is a link to exclusive pre-sale opportunities to get tickets to shows. This works especially well for shows that are sure to sell out quickly. Your subscribers, especially your loyal members, can get a chance to get their tickets before you sell out so that they do not miss out. Although you can always offer pre-sale tickets through your text marketing campaign, you will see it work better when you use it for the big names heading to your club.

These are just a few examples of some messages you can send to your comedy club patrons to capitalize on the benefits of SMS marketing to increase your club's profits. When developing messages of your own, consider what your customers would most want from you. It is important that you concentrate on sending messages of value to your customers, and that those messages remain exclusive to the medium.

Ready to see how texting can help your comedy club increase its business? Try ClubTexting for free.

June 25, 2016

Can Group Texting Help Your Country Club's Business?

As a country club, you want to make sure that you create the best atmosphere and service for your current members so that they will want to retain their membership. Along with maintaining a strong renewal rate, you also want to find ways to attract new customers so that your club can grow. Group texting is one way that you can engage with current members and attract new ones to grow your business. There are many ways that group texting can help your business

More Successful Membership Drives


Increase the number of members at your club with text messaging

Group texting provides you with a powerful promotional tool to help your membership drives. It is easy to add to all your marketing and advertisement collateral. Simply include a keyword and short code with basic instructions for prospective members to text for more information. Text messaging is one of the most powerful calls to action, and it is versatile enough to work in any medium. Many people always have their phones with them, so no matter when, how, and where they see the ad, they can easily text for more information.

You can leverage the same benefits even with your current members to promote events, fundraisers, classes and other events at your club. On your promotional material, include information about your group texting program. Members can text for more information, which, in turn, increases the chance that they will join in.

Improve Customer Service

Customer service is an essential aspect of any successful country club. Your members expect the best. By offering group texting, you can provide it to them. Your texting program does not have to just be a one-way marketing channel. It works very well as a forum for members to contact you with questions and/or problems. A majority of consumers prefer using texting for customer service inquiries. Simply by offering it, you can improve your customer service ratings because you are available, no matter what method customers choose to use to contact you.

Remind Members About Important Information

Another way that group texting can help your country club business is by working as a communication channel for members. Those who opt-in to the program can be reminded about their reservations, appointments, classes and other events at your club. You can send out important membership information to your subscribers, such as emergency alerts, unforeseen closures, construction updates and more. Informed members are happy members, which increases the chance they will renew their membership for another year.

Event Invitations


Invite your members to events via text for a better turn out

Your group texting program also provides a channel to contact members and prospective members to invite them to events at your club. Text messages have a much higher open rate than other channels. For example, texts have a 98 percent open rate, while email marketing only has around a 22 percent open rate. By sending invitations through text, you increase the chance of members actually seeing the information. Additionally, they will never have to worry about mislaying the information, as they will always have it there on their phone. (Unless, of course, they mislay their phone, in which case their entire life will be over.)

Group texting has a high open rate and engagement rate, making it a powerful communication and marketing channel. You can capitalize on this in your country club by using it to promote your club, send out discounts to prospective and current members, and improve your customer service. This, in turn, boosts your business and helps you to provide the type of service you strive to give.

Contact us to learn more about how you can include text messaging in your comprehensive marketing strategy to increase membership to your country club.

June 23, 2016

5 Reasons to Use Group Texting for Your Youth Soccer League

Soccer has become a popular youth sport in America. As with any team sport, it is important to find efficient ways to communicate with team members, their parents, and fans. One way to do this is group texting. Mass text message services are not just for businesses or professional sports; community leagues and youth soccer teams can benefit from many of the same lucrative features as professional teams or businesses. If you are unsure whether or not to implement this cost-effective communication and marketing channel, the following reasons may help you to make up your mind.

Connect with Everyone


Texting helps you to connect with all families and players in your league

For your youth soccer league to run smoothly and efficiently, it is important that everyone receives the relevant information about their teams and/or the league. Therefore, you need to find an avenue of communication that reaches the widest audience possible: text messaging. In America, 90 percent of adults own a cell phone, of which, the vast majority is enabled for SMS messages, and roughly 81 percent text at least once per month. This is a much higher number than those who have a social media account or immediate access to the Internet, which is why it is the perfect medium for ensuring that everyone in your league receives necessary information.

Easily Keep Teams Organized

Another reason to incorporate group texting for your youth soccer league is that it helps you and your coaches keep the teams organized. It is possible to create groups out of your subscribers and send each group a targeted message. You can categorize your subscribers by the team, and then you and/or the coaches can send out team schedules, practice and game reminders, and other updates. This helps your league remained organized so that everything runs smoothly and the kids can focus on enjoying playing soccer.

Instantly Update Information

Most people carry their cell phones with them at all times and hardly ever keep them further than an arm's length away. Additionally, most text messages are open and read within three minutes of receipt. You can take advantage of this with group texting for your youth soccer league. You can send out last minute game or practice changes or cancellations or other updates. If there is any sort of weather emergency or some other unforeseen event, you can send out information instantly to the parents, players, coaches, referees, fans and anyone else on your texting subscriber list.

Get More Fan Involvement

A youth soccer league has the potential to get the entire community involved, not just the parents and players. One way to help with this is to implement a group texting program that includes your fans. You send out updates about games, as well as stats of certain players. Your community can remain updated on the activities of your league to make it easy for them to come out and support the players. When they receive a text message about a game, it will remind them to go cheer for their teams, increasing the number of non-family spectators in the crowd.

Improve Your Fundraising Programs


Texting can help you to increase the number of donations you receive

Some youth soccer programs heavily rely on fundraising to help fund the sport. Group texting assists you in raising money. You can text your subscribers information about how to donate money, including texting a direct link to your fundraising page. When you run a fundraising event, send out a text to your subscribers to remind them to come by and chip in. Also, use your texting program to recruit and organize volunteers to help run your fundraising campaigns or other events.

Integrating group texting to your communication for your youth soccer league can help to improve your communication and create a more efficient league. With the permission of your subscribers, you can send out updates and relevant information to keep everyone up to date on what is happening.

Ready to see how easy it is to keep your league organized? Try ClubTexting for free.

June 22, 2016

How to Get Yourself Out of a Text Message Marketing Rut

You launched your text message marketing program and saw an impressive response. For weeks and months, your subscriber numbers rapidly rose and you experienced high engagement rate numbers. Then, it started to slow down and eventually plateaued. Now, your program sees little gain, and you feel as though you are stuck in a rut. If this describes you, then do not fear. There are ways to get out of this marketing rut and, once again, see positive results from your campaign.

Review Your Current Campaign


Have your team review the analytics to see what worked--and what didn't

The first action to take to get yourself out of a text message marketing rut is to review your current campaign. Your analytics provide a wealth of information. See what types of messages had the most impact, and which had the least. See if the time you send your messages is inconvenient based on the open rates. Your opt-out rates may tell you if you send messages to frequently, or if the type of messages you send are inappropriate for the audience.

The analytics also show you where your program started to plateau or drop, which may provide you some insight into possible problems that may have developed. You might also find that you are not integrating your program with your other channels as well as you could.

Ask Yourself or Your Team Some Questions

Now that you have an idea of the intricacies of your current campaign, it is time to start asking yourself some questions to try to understand what changes need to be implemented. Think about what types of messages had the best response. Discount offers tend to be powerful messages, but people still respond differently to different discounts. Your analytics will shine a light on which type of discount had the greatest response, whether it was a particular percentage off, something for free, or a monetary discount. Your audience may prefer to get something free rather than getting $5 off.

Consider any popular products that you could better leverage to get improved results from your program. Ask yourself about your typical customer's demographics and behavior patterns, as well as that of your target audience. This helps you determine whether the messages you send have value to your subscribers. Evaluate your goals and see if they remain valid or need to change.

Do Some Market Research

When you find your program faltering, it may be time to do some additional market research. Even if you spent a lot of time looking into the behavior patterns, expectations, wants and demographics of your target audience before you began, it is important to do some additional research when you find yourself in a rut. Your intended audience may have changed, making the messages no longer have the same value. There might be another audience prime for targeting to get new subscribers to your list as well. You most likely will not have to do as much market research as you did at the start of your program, but you will find it helpful to spend at least some time re-evaluating the needs and wants of your customers.

Try Some New Message Types

You might review your program and not see any big problems or issues that could explain the change in the success of the program. It might be that your customers have simply become complacent or you have neared the saturation point for your current audience.

To shake things up, try out some new message types. If you always send out coupons or deals, try running a contest of some sort. Set up a group of your most loyal customers and offer them exclusive access to sales, such as the opportunity to buy the items at a discount before anyone else. Send out surveys or polls to increase interaction and gain insight into what your customers want. Even if you wish to only send out one type of messages, such as offers and deals, try out some new varieties on the offers, such as flash sales or limited time offers, to give it a fresh look.

Review Your CTAs


Find more effective CTAs that will increase customer engagement and conversion

One reason that your program may be faltering could be that your calls to action may not be strong enough. Perhaps you are using the wrong words or location within your message for the best efficacy. Or, your CTA might not be clear and concise. Create a sense of urgency so that your customers act now. This might mean that you need to send out offers with a shorter expiration date or utilize language that better motivates people to take action. It may take some trial and error to find new CTAs that work as you want them to. In the long run, it will be worth it to discover the best ones for your company to use.

You can get your company out of a text message marketing rut, but be prepared for it to take some time and effort. SMS marketing, like all marketing programs, changes and evolve over time. If you do not take action to keep it fresh and new, you will find that a once-successful program will start to falter. Instead of letting this happen, spend time evaluating your current program and finding ways to adjust it to meet the new needs of your customers to keep them happy and engaged.

Here comes the Call to Action. Wait for it . . . Contact us to learn more about the different campaigns you can run to keep your program fresh and exciting for your customers. Do it now! Not tomorrow. Now!

June 15, 2016

The 7 Worst Mistakes for SMS Marketing and How to Avoid Them

SMS marketing is a powerful tool for any marketing campaign. It has a high open rate, has a high engagement rate, and is liked by most customers. However, as with any medium, there is the potential for disaster. By knowing the most common mistakes companies make, you can learn to avoid them and improve the chances of your campaign's success. The following are the worst mistakes you can make, along with some simple tips on the best way to avoid making them for a more successful campaign.

Too Many Messages ... Or Too Few


Find the right frequency of messages to keep your subscribers happy and engaged

One of the easiest mistakes to make when you start an SMS marketing campaign is to use the wrong frequency at which you send messages. If you send them too frequently, such as every day, then your subscribers may feel bombarded with texts and decide to opt out. However, if you only use text marketing as a one-off marketing campaign, then you miss out on many of the advantages of the medium. To avoid both of these mistakes, you need to find a frequency that works well with your campaign by monitoring your analytics. Generally, the ideal frequency is between two and four texts per month.

Wrong Type of Message

Another common mistake is to send the wrong type of message to your consumers. One of the most important aspects of any successful campaign is that it offers something of value to the customers. If you send messages that your subscribers do not want to receive, then they will opt out in droves, and you will also have a hard time getting people to sign up. That is why it is important to undertake market research prior to starting your campaign and do some test runs before a larger launch of your program. This gives you the information you need to develop valuable content that your customers will actually want to receive.

Not Using Exclusive Content

SMS marketing works well as part of a multi-channel integrated marketing strategy. In this scenario, you will have several channels through which you communicate with your customers, such as email and social media. If you send the same message to your followers and subscribers on every medium, then you lose the chance to have the same customer signed up on multiple channels. To keep more text message subscribers, it is essential that you send out exclusive content to the medium. You also want to avoid sending out the same message every time. This reduces the motivation for your customers to take action because they know that they will receive the same coupon at a later date.

Not Getting Permission

The most detrimental mistake you can make in your SMS marketing campaign is to send messages to people for which you do not have permission. This not only potentially annoys and frustrates customers; it is also against the law. You must have written permission from your subscribers that they wish to receive the type of messages at the frequency you plan. To avoid this mistake, simply be clear about your program when people opt in, make it easy to opt out, and send out information to your subscribers any time you make changes to the frequency or other aspects of your program.

Using Abbreviations and Other Text Speech

When you only have 160 characters through which to create a message, it can be tempting to use abbreviations and text speech. However, this makes your text message appear unprofessional and might create confusion for some subscribers. Therefore, you want to always use the full words except for well-known abbreviations that would make sense in any marketing medium, such as the abbreviations for states.

Sending Messages at the Wrong Time

Another common mistake companies make when they first start out with an SMS marketing campaign is that they send out the messages at the wrong time. Texts are an interruption, so you want to be sure that it is a positive one for your customers. This means you should avoid sending messages at times that may be inconvenient, such as early in the morning, late at night and during rush hour. For some businesses, it may be best to avoid sending messages on the weekend as well.

Not Including a Call to Action


Include a CTA to motivate people to buy your products or services

When you send out a text message to your customers, it is important that it includes a call to action. If there is not a clear CTA, then your customers do not know what action you wish them to take, whether it is signing up for something, shopping for your products or using your services. You should have a CTA in your messages that is as prevalent and clear as the ones in your other marketing channels.

By avoiding these common mistakes, you will create a stronger, more successful SMS marketing program. Even when you take precautions against common issues, it may take some trial and error before you find the perfect set up for your SMS marketing campaign that best matches the wants and needs of your customers.

Are you ready to start a text message marketing campaign that avoids these common mistakes? If so, try ClubTexting for free. By the way - this is our Call to Action for you!

June 14, 2016

How to Use Text Message Marketing to Increase Your Hotel's Business

One important aspect of the hotel business is the customer experience. From the time your customer books until the day they return home, you want to ensure that your customers have a positive experience. One way to improve your customer service and offer more for your customers is to use text message marketing. There are several ways to integrate texting into your hotel's customer service and marketing initiatives to help increase your business and enhance your customers' stay at your hotel.

Concierge and Customer Service


Your guests can receive concierge services through text for added convenience

Customer service is an integral part of the hotel business, and text message marketing offers you another avenue through which to help your customers. A majority of consumers prefer using text messages for customer service inquiries and complaints, so it is beneficial to offer this service along with your other channels of communication so that people can choose the method to contact you that they prefer. With the right program in place, your guests can also text you when they need maid service, additional pillows or anything else to enhance their stay. You can use this to remind guests about their reservation and confirm any purchases or reservations, whether for rooms or in-house services, such as a spa appointment.

You can also integrate your concierge services with your texting program. People can text a particular number with a short code if they want to book in-house services, tours, events, or other activities. Your concierge can contact them to get the details and then confirm everything once it has been completed.

Easy Check In/Check Out

When people come to your hotel, they want a seamless transaction that is convenient to them. One way to offer this is check in and check out through your texting program. Even if you are not able to get them fully checked in or out through the texting app, it is possible to use it to expedite the process. Your guests can text you that they wish to check in, and you can get their details and let them know when the room is ready. Once they receive the text saying the room is complete, they come to your desk to get their keys for check in. A similar strategy can streamline the checkout process.

Targeted Messages

To take full advantage of the benefits that text message marketing offers, it is essential to group your subscribers and send targeted messages. You can send offers and discounts to previous customers and potential guests to get them to book a stay. For those who have reservations, you can send reminders and tips to enhance their stay. It is also important to create a special group for your most loyal guests and send them special, exclusive deals, discounts, and free gifts. You can target messages based on guest demographics and behavior. You send select messages to those who book for business trips and other messages to those who come on leisure trips to help both groups of guests get the most out of their stay.

Surveys and Polls

For your hotel to continue to offer the best customer service, it is important you know what your guests expect, need, and prefer. One way to discover this information is by sending surveys and polls to your text message marketing subscribers. Texting polls are the easiest way to get feedback. You simply have to ask a question and offer a few keywords from which your subscribers can choose an answer. They text you a keyword to vote, and the keyword with the most texts wins. You can follow this with a link to a longer survey for a more in-depth look at what your customers want. With this information, you can ensure that you continue to offer the best customer experience for your guests.

Offers and Other Promotion


Send your subscribers offers and deals to motivate them to book a new stay

Text message marketing has a powerful role in helping improve the overall guest experience, but it also can be used to market and promote your hotel to future guests. It acts as a powerful call to action that you can put on all your marketing material to increase the number of people to take any type of action. It also has a high open rate with most people taking action within minutes. This makes it the perfect avenue for sending out last-minute deals to try to fill your hotel during a slow period. You can also send out periodic deals to your subscribers to motivate them to book another stay with your hotel.

Text message marketing is a highly versatile tool that helps improve your hotel's business and enhance your guests' stay. You can use one or more of the above campaigns to help start your program and, eventually, you will see what works best with your hotel and its customers so that you continue to offer them exactly what they want and need.

Ready to use text messaging to help your hotel business? Try ClubTexting for free and see how it can enhance the customer experience.

May 27, 2016

Ways Group Texting Can Help Your Real Estate Business

As a real estate agent, it is important to find ways to connect with your clients and make the home buying and/or selling process easier for them. One method to accomplish this is to utilize group texting. There are many different ways that you can leverage this versatile, cost-effective marketing channel to build your client base and retain clients for future business.

Improve Customer Service


Allowing your customers to reach you via text can improve the customer experience

As a real estate agent, you have personal interaction with your clients several times during the extent of your professional relationship. This could last for weeks or months as you work to find them their perfect home or sell their property. This makes it that much more important that you provide the best customer service possible. Adding simple ways to improve your customer service can help you to stand out from the competition and increase the number of referrals your clients provide.

Communication is one of the most important components of customer service. Group texting offers an easy to use way to interact with your client. You can text them updates on their listing or other information they need to know. It is a two-way communication channel, so your clients can send you questions they may have as soon as they think of them.

Inform Your Customers About New Listings Right Away

Finding the perfect home or other property for your clients can be tough, especially in areas with limited supply. This makes it that much more important that you let your clients know about any potential listings as soon as they become available. Text messages have a much higher open rate and response rate than email and other methods of communication. By using group texting to inform your clients about new listings, you can be confident they will receive the message in real time. This might make the difference in securing a showing of the property before it leaves the market.

Confirm Appointments

Another way that group texting helps your real estate business is through sending out confirmation texts for your appointments. This reduces the number of no-shows you experience, saving you time and money. You can use texts to communicate with clients selling property to remind them about a showing or confirm with other real estate agents about any potential meetings or showings. This will help your business run smoother which, in turn, provides a better customer experience, leading to a higher number of satisfied clients.

Stay in Contact


Texting allows you to stay in contact with your clients even after the sale is complete

It is important to build long-lasting relationships with your customers so that, when they decide they are once again in the market to buy and/or sell their home, they will think of you. Group texting can help you to have continued interaction with clients. You can send home improvement tips, home buying and selling tips, and other messages of value to your clients. It is possible to divide your subscribers into those who are selling, those who are buying, and those who are inactive clients. Then, you send dedicated messages to each group that provide them with helpful hints and other tips.

It is beneficial to create partnerships with local businesses offering services to homeowners, such as maid services, carpet cleaning, plumbing, electricians, and moving services. You can send discounts to your clients as a motivation to remain connected to your marketing campaign. This can help to build a positive relationship with the clients so that they not only keep you in mind for when they are in need of a real estate agent, but also when people ask them for referrals.

Group texting is a versatile medium that can be used to communicate with clients, enhance customer service, provide offers and tips, and otherwise create a smooth experience for your clients. Buying and selling property can be a stressful experience. It is your job to facilitate the experience and reduce the hassle as much as possible. Group texting can help you to do this.

If you would like to see how a group texting program can help your real estate business, try ClubTexting for free.

May 25, 2016

Improve the Customer Experience with SMS Marketing

To stand out from the competition, it is important to create a positive customer experience. Many customers now choose which business to patronize based on emotion rather than solely on price and other logical factors. There are many components that help facilitate the overall customer experience, but SMS marketing is a key tool that helps you to boost your business. If you are unsure how to leverage your texting campaign to create a better experience for your customers, then try one of the following.

Targeted Messages


Group your customers based on demographics for more personalized messages

SMS marketing makes it easy to create targeted messages for your customers based on their demographics, behavior patterns, like and dislikes, and other collected data. When you create personalized messages, it enhances the value of the message for the customer by reducing the number of messages that do not apply to them. If every message contains some value, then the customer will continue to have a positive impression of your texting campaign which, in turn, leads to a positive experience with your company. The right messages work to improve your customers' experience because they appreciate the extra effort that companies put in to send personalized messages.

Provide Customer Service

SMS marketing is not just about sending messages out to your customers; it is also a great channel for receiving messages. By implementing incoming, you can enhance your customer service. A majority of people prefer to use text messaging for customer service inquiries and comments. It is quick and easy, can be done from anywhere. By offering this as part of a multi-channel customer service initiative, you make it easier for people to contact you with any questions or potential problems. This reduces the amount of time it takes to resolve an issue to the satisfaction of the customer, which helps you to retain a positive relationship even when something goes wrong.

Give Them What They Want

Customers like it when businesses provide them with the goods and services for which they ask. With SMS marketing, you can do this, and even take it a step further, to provide them with things they never even knew they needed. It is possible to take the information from your metrics and other market research to create a marketing campaign that better meets the expectations and desires of your customers. You can send out surveys and polls to ensure that you are on the right track with your programs, goods, and services.

Avoid Creating a Negative Experience


Keep your customers happy by honoring their wishes and respecting their time.

Although your SMS marketing campaign has the capacity to improve the customer experience, it does have the capability to create a negative one. One way that it can lead to annoyed or frustrated customers is if you text them when they have not signed up for the program or have already opted out. It is important that you text only those who opt in and that you honor the choice of those who opt out. You should be very clear about the parameters of your program when people sign up. Not only is this important for a positive customer experience, but it is also the law.

Another potential way that your SMS marketing program can go from helpful to harmful is if you text at the wrong time or with too much frequency. You want to be a positive interruption that provides value and occurs at a convenient time for your customers. It is best to not text too early or too late, and avoid rush hour and other times that may be inconvenient for many. If your business serves people in various time zones, make sure that you send the texts out at an appropriate time for each time zone. Don't send messages to your clients too often, as they may get tired of the constant disruption. Aim for texting about two to four times per month.

SMS marketing provides a convenient way to communicate with your customers that also improves their experience of shopping at your location or using your services. You can enhance this experience by always providing something of value. With the enhanced customer experience you provide, you can help to build your brand reputation and increase your business, especially the all-important repeat business.

Contact us to learn more about how a text message program can help to improve your customers' experience.

May 24, 2016

Can Mass Texting Boost Your Magazine's Readership?

It is important to find creative ways to attract new readers to your magazine so that you can continue to prosper. One unlikely, but incredible, tool to use is mass texting. It provides a way to connect with a large number of potential and current readers without breaking your marketing budget. There are many ways to take advantage of these benefits when promoting your magazine to increase your readership.

Engage Your Readership


Use texting to engage your readers so that they want more

As a magazine, it is essential to create loyal readers. One way to do this is to really engage them, and not just through the articles in your magazine. Mass texting has a very high engagement rate, roughly eight times as high as email. To reach this level of engagement, it is vital that you send messages of value to your text message subscribers so that they feel compelled to take action. Ultimately, what your audience deems valuable is dependent upon a multitude of factors, including their interests, behaviors, demographics, desires and relationship with your magazine. However, there are a few key factors that subscribers tend to see as valuable. This could include sending offers and deals for your magazine and partners, providing exclusive additional information complementing your latest issue, offering customer service through text and more.

Find a New Audience

Text message marketing also provides a way to help you find new readers to add to your list of subscribers. You can do this through adding a texting call-to-action on your current marketing campaigns. It does not take much space to include it, as you simply need to include your short code along with a keyword. For additional punch, choose a keyword that complements your ad while also attracting attention, such as a witty play on words. People carry their phones almost everywhere, so they can easily respond to your marketing collateral when they see it. Texting has a higher response and action than other call to actions. It gets get customers to take action and engage with your magazine. It can increase the number of interested leads with a high possibility of eventually turning into readers.

Make Sure Your Magazine Covers What Your Audience Wants


Use texting as a way to ask your readers what they want to read.

Mass texting provides a way to send out surveys and polls to discover what your audience wants to read. The easiest and most efficient way to find out what your audience wants is a texting poll. You ask a question and provide a few keywords to represent each of the possible answers. Then, your audience texts back to vote for their preferred keyword. You see which keyword has the most votes, and that one is the winner. You can do this to poll viewers on a future article, magazine cover and more.

If you want more in-depth responses, send your text message subscribers a link to a survey. Offer everyone who answered the poll the opportunity to follow a link to a more in-depth survey.

Mass texting provides a great way to engage with potential and current readers to help increase your magazine's business. You can connect with your readership outside of your issues and find ways to ensure that you create content they most want to read. This keeps your subscribers active and increases retention and renewal rates. With the right SMS marketing program in place, you will find that your magazine gains readers and you have a wider reach, helping your overall business.

Contact us to learn more about how text marketing has the potential to improve your business and help you connect with your readers.

May 06, 2016

Do Consumers Really Interact with Businesses via Text Message Marketing?

Texting has become a popular way for people to interact with one another. In fact, for Millennials, it is quickly surpassing phone calls as the main way to communicate with friends and family, and older generations are similarly adopting texting as a main method of contact. Text message marketing has increasingly become a popular way to try to likewise communicate with consumers. Many businesses feel as though consumers may not really want to interact with businesses through SMS. However, many studies demonstrate the opposite: consumers want to use texting.


Communicate with consumers via their preffered method: text message

Average Number of Business Texts

In America, far fewer businesses interact with consumers through text message marketing. A recent SAP survey found that in the Asia-Pacific market, roughly 22 percent of weekly texts came from businesses, while in the U.S. only about 12 percent were, even though Americans tended to text more. Although this could read as American consumers having less inclination to text, it actually demonstrates the different ways companies in Asia use mobile marketing compared to those in America.

The Demand for SMS Marketing

The above SAP study also found that 70 percent of users welcomed SMS interaction with brands. This shows that consumers are ready to start using texting for interaction with businesses. Around 64 percent also feel that businesses should interact with them more than they currently do, and 62 percent would like to use SMS as a way to communicate with organizations. A significant number of consumers would like to communicate with companies through text, and they would be willing to provide their numbers to receive deals and exclusive information. There is also a demand for customer service to be available through text messaging.

Consumers want to interact with businesses through text message marketing, but often do not because they do not realize that they have the possibility to do so. This often leads to fewer than seven percent of consumers to choose SMS as a way to connect with brands. This number could be higher with the right promotion to raise awareness.

What This Means for Businesses


With the right campaign, your marketing team can use texting to boost sales

These studies and more demonstrate a demand from the consumer for businesses to offer text messaging as a way to communicate with brands. This could be for offers and deals or for customer service. Although there is a demand for this type of interaction, many businesses still hesitate to jump on board and offer a text message marketing program, or they may offer it but not adequately communicate the program with consumers. Companies that create a strong text message marketing campaign have the opportunity to stand out from the competition. Additionally, texting is a cost-effective marketing solution that can fit into almost any marketing budget, offering one way for small businesses to try to level the playing field with their larger competition.

Not only is text marketing something with which consumers really do engage, it is also a powerful marketing channel with a high level of engagement, open rate, and more. By implementing a texting program, you can take advantage of the many lucrative benefits while also providing something that the consumer wants. It works well as a part of a larger marketing campaign that includes email and social media, or you can choose to use it as a stand-alone marketing channel. Either way, your company still has the potential to see a boost in business from using it.

Contact us to learn more about how you can create a strong SMS marketing program to cater to the wishes of your customers.