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October 31, 2014

3 Ways Small Business Can Tap Into The Power of Text Message Marketing

If you haven't considered SMS marketing for your business, take a look at the following statistics. Among 18 to 44-year olds who have smartphones, 79 percent have them with them 22 hours a day. Not all mobile phones are smartphones, of course, but 81 percent of mobile customers use SMS messaging. That's a huge market, and as you can see, it's not just for teenagers. If you want to tap into this market, keep reading for three ways you can use text message marketing in your business.


Smartphone users almost always have their devices on hand. SMS marketing is a great way to reach these highly connected users.

1. Use text messages for time-sensitive communications.

If you're having a slow day and want to offer customers a discount for stopping by, text messaging is the perfect way to get that message to your customers. Of course, with time sensitive messages, you want to give your customers enough time to take advantage of the offer. If you plan to offer half off milkshakes from 6 pm - 8 pm, for instance, your message should be sent early in the day so customers can plan accordingly.

2. Use SMS marketing programs to reward loyal customers.

People value their phone privacy. If a customer has given you his or her mobile number - a number that allows you to reach the customer any time, day or night - you can bet that person is a loyal customer. So, with that in mind, you should make your text messages meaningful, valuable and timely. Don't interrupt dinnertime, for instance, with a text message. And don't send SMS messages for every little promotion you offer - save it for big discounts, free upgrades and other VIP offers.

3. Use text messages to remind customers of appointments.

If your business is service-based, SMS reminders are a convenient, non-intrusive way to remind patients and clients of their appointments. These services are popular with dentists, stylists and other professionals that operate on a tight schedule. Offering text appointment reminders is a great way to build your SMS marketing list, too.


Offering appointment reminders is a great way to build your text message marketing list.

Before you jump into text message marketing, keep these things in mind:

• Establish a relationship with clients first. Text message marketing doesn't work well for cold leads.
• Provide social login options to make it easy for customers to log in and interact with your site when clicking a link from a text message.
• Use SMS marketing in conjunction with your campaigns across social media, email and your website for the greatest effectiveness.

Remember, text messages are a communication medium that people consider extremely important. Users open 98 percent of their SMS messages, and most are opened in three minutes or less. Provide value and engage your customers, and you'll have a happy and effective SMS marketing list.

October 25, 2014

From Fast Food to Fine Dining: Why Your Restaurant Needs SMS Marketing

The key to the success of any restaurant is developing a reputation that keeps current and new customers coming back. Word of mouth for a restaurant can mean the difference between success and failure. At Club Texting, we can put together an SMS text marketing campaign that will bring business to your restaurant and keep your business growing.

According to Mobile Marketing Watch, nearly nine out of every 10 text message recipients open the messages they receive. With Club Texting's SMS text marketing expertise, you can start generating more business for your fast food or fine dining restaurant and build the kind of reputation you have always wanted.


Get your restaurant marketing message in front of hungry customers.

Text Messages Are Environmentally Friendly

Since you are trying to establish a positive reputation for your restaurant, you should start with the fact that SMS text marketing does not waste paper or other materials. This environmentally friendly angle is extremely important to a large contingency of potential clients and will help to enhance your restaurant's reputation.

Text Messages Are Instant

People often make their meal plans in an instant. In some cases, you can get people to clip a coupon from the newspaper and then make the trek out to your location, but you can bring in even more customers if you cut down on the amount of work a customer has to do to enjoy your food.

A text message is delivered in an instant and you can have customers show your text message at the door of your restaurant to receive instant discounts. Your customers never have to worry about clipping coupons and you get to attract that crowd who is not sure what they want to do for lunch.

Text Messages Are Effective

According to Mobile Marketing Ratings, a restaurant owner can spend a small amount of money on a text messaging campaign and see big results.

For example, if you decide to put out an SMS text marketing message that offers a free drink with every meal purchased, then you know that at least 90 percent of those messages will be read. When new customers start cashing in that coupon to take advantage of the deal, that is when you will see the significant return on your text marketing message.


Fill your restaurant with happy customers by using SMS text marketing.

Text Messages Are Easy

Most restaurant owners are used to having to pay high prices for glossy newspaper ads that include coupons and color graphics. But with text messaging, all you need to do is write up a very short message and then reap the rewards. Text messaging is extremely simple and Club Texting can show you how to turn a very concise marketing message into a significant increase in business.

Whether your restaurant serves fine cuisine or you pride yourself on owning the best burger joint in town, you can benefit from the power of SMS text marketing. You will be able to reach a large audience who will read and respond to your message. When compared to the costs of doing most traditional forms of marketing, SMS text marketing is extremely cost effective and has a very high return on investment.

George N Root III is a professional freelance writer who has expertise in topics such as Internet marketing, business, advertising, and personal finance.

October 23, 2014

How Bulk Texting Could Mean Election Day Victory

Winning any kind of political campaign requires the ability to motivate your voting base. Whether you are trying to get a candidate elected or you want to get a resolution to pass, you will need to educate your voting base and get them motivated enough to head out to the polls and make a difference.

Bulk text messaging is a specialty of Club Texting and it is something that can play a pivotal role in your next campaign. According to Fox News, approximately 4.3 billion text messages get sent every single day. The best part is that most people take the time to read their texts. You can use bulk text messaging to your advantage in your next campaign and see positive results at the polls.


Texting helps you to reach your voter base.

Rally Your Voter Base

The E-Commerce Times points out that mobile advertising is a nearly $9 billion per year industry. No industry sees growth like that without getting results and that is why you need to contact Club Texting to help enhance your chances at your next political campaign.

Bulk emails can be ignored, but bulk text messaging can help to remind your voter base about Election Day and get them motivated to go out and vote. You can also get polling information to your voter base and make sure that everyone knows where to go to cast their votes.

Do Voter Polls

One of the more convenient features of text messaging is that it is instantly interactive. You can use bulk text messaging to find out if your targeted voter base plans on voting in your favor or not. You can determine what information your voter base needs to cast the right vote, and you can let your candidate know if their message is getting out to the people or not.


Gauge voter reaction with bulk text messaging.

Keep Your Volunteers Updated On Current Events

Your campaign volunteers are some of the most motivated people in your organization. When you want to give them something to be excited about, then text them the latest poll numbers or your candidate's newest talking points. In those moments right before the polls close, you can get your volunteers the current information they need to educate the population and bring in more votes.

Direct Your Campaign

In the heat of a campaign, not everyone has the time to pick up the phone and have a conversation about what needs to be done. But you can use text messaging to send out directives to your volunteers and campaign workers and make sure that your campaign stays focused at all times. You can react quickly to changes in the campaign through the use of instant text messaging.

Club Texting has all of the services your campaign needs to be successful. Whether you are trying to get the voters out to the polls or you need to give your campaign workers critical information in a moment's notice, bulk text messaging will be a critical tool that you can use to win your next political campaign.


George N Root III is a professional freelance writer who has expertise in topics such as Internet marketing, business, advertising, and personal finance.


October 20, 2014

How the Right Text Service Can Simplify Your Marketing Strategy

Everyone's glued to their phones these days, and that fact can make your business money. Here's why:

Texts are proven to be the fastest way to get in front of your prospects and customers, since most messages are read within 10 minutes of being received. Now, texting isn't your only marketing option of course, so let's talk through some of the other most common outreach options available:

Three Familiar Ways to Remind Customers You Exist


"Nice to meet you... remember me?"

There's many, many options for reaching out to your prospects and customers these days, and they each have their pros and cons. But do keep in mind that depending on what you're selling, a multi-pronged approach may provide the best results, rather than depending on just one contact method.

Some well known options available to you:

Call Me, Maybe?

Cold calling has worked, and continues to work, to create new customers. But like many things, it's not as easy as it used to be, and you need to be prepared to put in a lot of time working the list and dealing with (often very rude) rejections.

In a nutshell: Cold calling is a tried and true, but slow and expensive way to build a business. Plus it requires a skin as thick as a rhino's.

However, if you're working from a list of warm prospects, or even better calling your customer list, the entire experience can be radically different. In this instance you may find they're delighted to hear from you and make the time to talk to you at length, for the simple reason that by now they're pretty sure you can help them.

And depending on the type of business you're in, actually speaking to your prospects and your customers may be vital for maintaining, and developing, the relationship. You're unlikely to secure a multi-million dollar contract without speaking to your customer, of course!

Snail Mail Gets There in the End

Sometimes getting something physical into the hands of your prospects or customers can really help you stand out from the crowd. Of course whatever you send out will have a lot of competition in the mailbox so don't rest on your laurels just yet. But a few tips for helping your mail get opened, and read, include:

 

    • Hand writing the address.

 

    • Using an actual stamp.

 

    • Sending it in a way that requires a signature. Even potentially using a courier service like Federal Express.

 


Direct mail is generally not a fast nor inexpensive way to contact prospects or customers, but depending how valuable they are to you, getting in front of them in this way may be what it takes to capture their attention, and the sale.

Email Isn't Dead Quite Yet

Email continues to be a fast and cheap way to send out your message. The problem though is that it's less effective than it used to be. Often your email simply gets ignored, or filed away to be read later. Or worst case scenario your email ends up automatically mislabeled and banished to the spam folder.

Of course this is assuming you actually have permission to send the email, by having an existing relationship with the sender in some way, and making it easy for them to unsubscribe. On the other hand, unsolicited email can potentially cause real problems for you (depending how many people you email), and is often best avoided.

All this said, building and regularly contacting the email list you've built of prospects and customers is very worthwhile, but it's important you don't expect miracles from it. The open, read, and response rates used to be incredible, but no longer. These days, if you're looking for almost instant open and read rates, it comes down to...

Nobody Can Resist a Text Message


"Can't... resist... reading... immediately..."

Texts get read and opened almost instantly. Using a texting service to build, manage, and broadcast to your list makes the whole process almost effortless and ensures you stay within the letter of the law.

So it's strongly recommended you get your prospects and customers to give you their mobile number, and their permission for you to stay in touch. Or if you're looking to build your list from people you've had no contact with yet, advertise a way for them to opt-in to your list by giving them something in return. For example:

Text Offer12 to 123456 to get daily discounts direct to your phone!

Texting continues to remain a great way to get your message out almost instantly, and for some offers it may be all you need to do. But, contacting your prospects multiple times, and in multiple ways, may really be required to get the response you're looking for. This is especially true if what you're offering has a complicated sales process (a service for example), a high price point, or both.

And special offers, especially time-limited offers, consistently work fantastically to drive response. But just contacting your list when you want something from them may use up their good will. Keeping your list warm by getting in touch regularly with freebies, news, or other things that may be of value to them can really help increase your response rate when you do want your list to respond.

So whether you're selling low priced items to consumers, or high price-point services to businesses, making texting an ongoing marketing channel for your business can help drive fast response, increase brand awareness in your market, and grow sales.


This article was written by Louis Allport, an experienced marketer who enjoys sharing his experience with other businesses. He lives in the UK and has been marketing and publishing online for over 15 years.

October 17, 2014

4 Marketing Text Messages People Are Happy to Receive

What's the key to making sure that your company's marketing text messages get read? Make sure that they have content that will make customers happy! While text message marketing can be a great way to reach out to potential and current customers, you need to make sure that your message is well thought out so that you get the results that you want. Take a look at the following information to better understand some marketing text messages that will make customers happy.

Free Offers!

Who doesn't like the word free? Putting a free offer in a text message will make your customers happy because they're able to try out your brand and keep more money in their pocket.

Restaurants and bars may consider offering free appetizers or drinks with a purchase. Club owners, on the other hand, may want to offer a free cover deal for a certain night of the week. This is a great way to bring new people into your establishment.

Make sure that your free item has value so that more people are willing to visit your establishment.


Sending the right text messages can help your brand be more successful

Text About Discounts or Deals

If you're not going to offer something free, giving away discounts or deals is the next best thing. In today's economy, more people are looking for ways to save money on their everyday spending. Offering a dollar amount off or a buy one get one deal is a great way to keep your business sales coming in. These types of text messages work well.

Consider sending deals and discount texts in the middle of the week, so that you can spark weekend plans between current and potential customers. If you offer a deal that is too good to pass up, they may choose you over the competition.

Send Funny and Creative Texts

No matter what type of message you send, it can pay off to use humor. This goes along well because customers will be more likely to appreciate your messages and continue to look at them in the future.

If you have text messages that are creative and stand out, you will continue to attract more people to your brand. Individuals may even share your messages with their friends and family!


Customers appreciate well thought out marketing messages.

Don't Forget About Current Events

Customers like to read text messages that relate to current events. Do you have a community festival that will be in the area soon? Is there a sporting event coming up at the end of the week? These are great ways to communicate with your customers. Use these events as a way to spark conversation.

Take a look at a calendar and plan out some future text messages based on upcoming events. Customers will be going out for these events, so essential to make your establishment an option.

These are some tips on how to create marketing text messages that your customers will want to read. With careful planning, you can create a stellar mass text messaging plan that will bring in new faces and more business.

Natasha Etzel is a writer who writes on a variety of topics, including online marketing and business marketing.

October 15, 2014

Why the Big Game is a Great Place to Send Mass Text Messages

They may be watching the game, but that doesn't mean they're not also watching their phones. Whether it's football, baseball, hockey or soccer, and whether it's being viewed at home or right in the stadium, at that moment you have a tremendous marketing opportunity.

And since over 90% of text messages are read within three minutes of being received, by communicating via text you guarantee your subscribers will receive, and read, your message.

Some of the biggest teams in the world have been using text marketing for years to:

 

    • Gain new subscribers.

 

    • Communicate with existing subscribers, often.

 

    • Sell more.

 


Here's How Text Message Marketing Works in the Big Leagues


"Hands up if you got my text."

For years top tier sports teams have used SMS to communicate with their subscribers (either existing customers, or people who just opted in to receive updates via text). These updates include:

 

    • Game dates and times.

 

    • The latest scores.

 

    • Statistics on the current game, past games, and future games.

 

    • Player statistics.

 

    • Surveys and polls.

 

    • And of course, special offers.

 


And a live game is an ideal time to communicate with your list since they're so emotionally involved with what's happening right now. Of course they may wait for an advertising break to read (and respond to) your message, but this is one of the very best times to communicate with them.

But it doesn't just have to be about communicating with current subscribers. You also need to keep growing your list, since without new blood your list will naturally shrink over time as people unsubscribe or change their number.

So while their attention is really focused on the game, advertising to grow your list can work wonders. But just asking viewers to "Subscribe for updates" generally doesn't cut it.

Like all direct response advertising, give them a great reason to respond right now. Perhaps in return for subscribing they can start to receive special offers (that the general public don't see), or even to have their name and number placed into a draw with game tickets as the prize.

Panic! at Madison Square Garden?

Madison Square Garden ran the "50 Greatest Moments at Madison Square Garden" text marketing campaign. MSG offered viewers access to special content, in return for subscribing to their text updates list.

This was promoted a number of ways, including:

 

    • At hockey games for the New York Rangers, a code and number were given out. By subscribing, you entered into the opportunity to win a Rangers Prize Pack. This part of the campaign resulted in 300 fans joining the MSG text messaging list.

 

    • At a star-studded Halloween party, promotional cards were handed out. By texting "MSG50" to 25827, subscribers were entered into a draw to win tickets to see either Dane Cook, or Panic! at the Disco.

 


The ongoing promotions for this campaign turned out to be one of the most successful in the MSG Network's history, and it continues to regularly send mass text messages with news, content, and offers.

Text Marketing in the Little Leagues Too?


"Why haven't you responded to my text?"

It's not just the big leagues benefiting from text marketing. However big or small your players, leagues and clubs all over the country are seeing the benefits that come from text message marketing.

Using text updates is ideal for broadcasting:

 

    • Changes to schedules.

 

    • Updates to policies.

 

    • Major league announcements and other news.

 

    • Plus, of course, emergency notifications.

 


Read and response rates for email continue to drop, so the speed at which a new text message is read makes this one of the most attractive and effective ways to broadcast updates, almost instantaneously.

This article was written by Louis Allport, an experienced marketer who enjoys sharing his experience with other businesses. He lives in the UK and has been marketing and publishing online for over 15 years.

October 13, 2014

3 Surefire Ways to Get a Nightclub Customer's Attention

Do you want to bring in more business? If you're in the nightclub business, you know how important it is to differentiate yourself so that you can bring in more customers and continue to have success. Luckily, there are a number of way in which you can use today's technology to advertise your club so that you get the results that you want. Take a look at the following information for some great ways to get the attention of potential customers.

Use Mass Texting Services to Offer Limited Time Deals

If you're not currently using a mass texting service to market your club, now is the time to do start doing so. This is a great and easy way to reach out to potential and current club visitors. With the use of this service, you can advertise all of your deals.

While some clubs focus on marketing a special event or drink special, another great way to stand out is by offering a reduced admission fee if individuals show up by a certain time. This is a great way to fill up the club and ensure that a special event is visited.

All you need to do is set up a text campaign that will alert individuals of a discounted rate if they enter your club by a certain time. It's a good idea to send this out the day before the event date as well as a couple of hours before the specific time. This can allow you to get last minute guests in the door, who may not have otherwise visited your establishment.


Using mass text messaging services can help you get more people in the door.

Offer Continued Discounts for Repeat Guests

It's a good idea to reward repeat guests for visiting your club. This can help show that you appreciate their business and can keep them coming through your doors.

You can also use a mass texting plan for this marketing practice. You will want to tailor your messages and make sure that you're thanking customers for their patronage. Consider offering a discount to individuals who text a code once they've entered the club. This can allow them to save a certain percentage or dollar amount off of their next visit.

Use Social Media to Your Advantage

Social media is another great way to get the attention of potential customers. You can use images, videos, and personal reviews to help spark interest in your club and the events that you have.

With so many people using social media on a regular basis, it's important that your club makes its brand noticeable online so that you can get the best results. If you're not currently on social media, look into creating an Instagram, Twitter, and Facebook so that you can interact with your current and potential customers.


Tweeting about your brand can help you reach more potential customers.

As you can see, you can get the attention of nightclub customers in many ways. If you're looking for ways to better market your business, consider implementing some of the above steps so that you can continue to have success and stand out from the competition.



Natasha Etzel is a writer who writes on a variety of topics, including online marketing and business topics.

October 10, 2014

How Mass Text Messaging Can Sell Out Your Concert Venue

The concert is over, and everyone had a great time, but sadly that's no guarantee the concert goers will definitely turn out for your next event, especially if you don't remind them, regularly.

And you're certainly not alone. Being forgotten about is a problem all business owners face. Customers have a lot going on in their lives, and your business is rarely top of their minds. So...

Let's Remind Your Customers That You Exist


Standing room only at your next event!

Depending how much information your concert goers give you when they order their ticket, you have a number of options to follow up on them:

Email, of course.

Downsides of this approach include your message getting lost in a cluttered inbox, or even worse if your message automatically gets sent to the spam folder.

Bulk email can be an inexpensive way to communicate with your customers, but response rates keep on dropping, so it's important not to depend on it.

How about phoning your customers?

Unless your customer base is particularly small, phoning each of your customers one by one isn't an option. And there are ways to scale this process, with either an automated message sent to your customers, or using a call center. But be aware many people really do not appreciate unexpected calls, so unless you proceed with caution this approach may backfire.

Direct mail

Costly, with low response rates, but another option to consider if you have the budget, and want to reach your customers through multiple channels.

Text Message

According to the Conversational Advertising report by Mobile Squared, 90% of SMS messages are read within the first three minutes. That delivery and open rate is streets ahead of both direct mail, and email, so it's vital you make mass text messaging part of your marketing mix.

We're All Talking Less and Texting More


You can use a phone to talk?

As more and more of the population upgrade to smartphones, people are using their phone less to talk. Texting, rather than speaking, has become far more popular these days, and this is particularly true for teens. So sending a text really does almost guarantee to get someone's attention.

So this is one of the most cost effective ways to get a message in front of your customers incredibly quickly. But just because you can get someone's attention, doesn't make every message equal. If the texts you send out are uninteresting, irrelevant, or overbearing, they're very likely to:

 

    • Be ignored entirely.

 

    • Be read, but get no response.

 

    • Annoy your customers, so they either ask to unsubscribe, or choose to never do business with you again.

 


High Response SMS Marketing (a Very Crash Course)

The following tried and true direct response rules can help to maximize the response you get from your SMS marketing campaigns:

Message to Market Match

Is your message relevant, interesting and beneficial for the receiver? The more relevant to their interests and compelling for them, the better your response will be. If they came to a jazz concert, and you're inviting them back for Lady Gaga, you might not receive the response you're looking for.

"Make me an offer (I can't refuse)"

Everyone loves a special offer, and making it time-sensitive is shown to boost response again and again. Give your customers a very strong reason to buy now. Perhaps a reduced price, a two-for-one offer, special bonuses for the first 100 customers.

The more reasons you give your customer to respond quickly, the more likely they are to do just that.

Do they know who you are?

If it's been a while since you've been in touch, you might need to remind them who you are, your relationship with them, and why they're going to be so happy you got in touch (this loops back to making a special offer).

And even if you don't have an offer you can make your customers right now, keeping in regular touch with them can increase response rates when you do want them to respond positively.

What you're doing effectively is training your customers to get used to hearing from you, and even better if you can train them to respond to your messages, whether that's purchasing from you, or just clicking a link to read your latest newsletter.

Time of day

Since text messages are read so quickly, you ideally want to send messages when they're most likely to be responded too. It does depend on your audience, but a pretty safe assumption is that evenings and weekends are when your customers have the most time to read, and respond to, your message.

So it's vital you make SMS marketing part of your marketing mix, and perhaps your very first marketing choice for any new campaign, since the delivery and read rates are almost unprecedented. A well written and targeted text has been shown to get attention quickly and drive a fast response.

This article was written by Louis Allport, an experienced marketer who enjoys sharing his experience with other businesses. He lives in the UK and has been marketing and publishing online for over 15 years.

October 07, 2014

Real Estate Agencies and Mass Texting: A Great Fit

Are you looking for a way to sell more houses and reach more potential customers in the real estate industry? With the use of today's technological advances, you can benefit greatly by having the opportunity to reach more people in better ways. With text message marketing, you can put your brand right in front of your customers.

How Do Mass Texting Services Work?

How exactly does this service work? With mass texting marketing services, you can send a variety of messages to a large group of people more easily. This makes it possible for you to reach more potential customers in a way that is convenient for them.

Once you choose to work with a mass texting company, they will help you create a number of campaigns. You can choose to send as many messages as you'd like and messages to as many people as you'd like. You can also set up the service so that when others text a code, they get an immediate response from your company.

How It Relates to the Real Estate Industry

While text message marketing campaigns work for a number of industries, it can be very beneficial to the real estate sector. Your real estate company can benefit by reaching more potential home buyers and brokers.

You can use a special code on all of your advertising pieces so that when potential home buyers walk by a sign or see your ad, they can easily text you to get more information. With a campaign set up in place, you can send an automatic message back to the person with detailed information and pictures about a property.

This is a great way to give home buyers information more quickly. It can also be a great way to build your database, because you can collect contact information.

You can also send messages quickly to other real estate brokers that you work with. This makes it easier for you to share information on listings or last minute price drops so that you can easily make more sales.



Mass texting puts you right in the hands of customers.

Use Texting to Advertise an Event

Fox News notes that mass text message services are a great way to increase business through a last minute sale. It can also be a great way to target more shoppers to a storefront location.

If you're in the real estate business, you can use this service to get more people to show up for a home showing, so that you can attract as much attention as possible. You can also use text-messaging marketing to advertise other real estate events in your community so that you get the turnout that you want.


Text message marketing can help you get the results that you want.

Get Results Today

If you want to bring your real estate business to new heights, consider using this powerful marketing tool. Almost every person that you meet uses a cell phone on a daily basis. Make sure that your marketing messages are in their hands with the use of mass texting marketing services.

September 30, 2014

10 Commandments of Text Message Marketing



Text message marketing is exceptionally effective when done right. People have their phones within reach essentially around the clock, and text messages are almost always opened, often immediately upon receipt. If you've made the decision to use text message marketing, adhering to certain "best practices" is imperative. Here are 10 commandments of text message marketing.

1. Make Your Messages Friendly to the Maximum Number of Devices

Not everyone has a smartphone, and not everyone's phone can go to URLs in messages. Plan text message marketing campaigns to make it easy for recipients to make use of an offer. Requiring multiple steps, or linking users to a website that requires input of additional information before downloading an offer is a sure way to get people to opt out.

2. Opt-In Is the Only Way to Go

You need people's permission to send them offers and information by text messaging. Courts have ruled that the Telephone Consumer Protection Act of 1991 applies to text messaging, and that unsolicited messages violate the act. Additionally, unsolicited texting can damage your reputation. Make opting out a one-step process too.

3. Tell Subscribers Exactly What They're Signing Up For

Tell subscribers up front that they can expect messages with unadvertised specials, notification of special events, or discount codes. You don't want them to be unpleasantly surprised when they receive their first message from your company.

4. Don't Forget Important Legal Language

Follow the recommended practices of CTIA - The Wireless Association. These include important steps like including a "Msg & data rates may apply" statement in your auto-reply messages.

5. Don't Send Messages Too Frequently

Two to four text messages per month should be your goal. More than that will feel "spammy" and cause people to either ignore your messages or opt out of your text message marketing campaign.

6. Text at Appropriate Times

Text message marketing should generally take place during regular business hours. An exception might be night clubs that operate outside of normal business hours. Even so, texting customers at 3 a.m. is a bad idea.

7. Avoid Text-Speak

Most of the time you can avoid unprofessional, juvenile "text speak" in your messages. You should come across as a business, not as a 12-year-old.

8. Monitor Your Analytics

If you work with a text message marketing provider, choose one that provides reports and analytics, including opt-out rates, message volume, reply rates, and when new contacts are added. Analytics can help you learn which text message marketing techniques work well, and which do not.

9. Grab a Vanity Short Code if Possible

Short codes are "addresses" to which text messages are sent. Consumers use them to send texts to connect with commercial services or applications. Having an easy-to-remember short code costs more than having a random one, but it can improve reply rates and opt-in rates.

10. Every Message Should Be Fresh and Provide Value

Don't send the same message every time. Each message should be fresh, and each message should offer value, whether through a discount code, announcement of an unadvertised special, a two-for-one promotion or some other offer. Text the same thing every time, and people will start ignoring your messages.

Text message marketing can be one of the most cost-effective and efficient marketing methods available today. Adhering to best practices helps ensure that your text message marketing campaign gets great results.