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October 05, 2015

Hotel Guest Services and the SMS Messaging Solution


Texting has surpassed email and a number of other communication methods as the go-to choice for businesses—and for the companies that support business professionals and other travelers. Hotel guest services that use text messaging tap into an easier way of communicating with guests and make them feel their needs are being attended to personally.

Why Text?

Here are just a few ways in which text messaging makes it easier for hotel front desks to communicate with guests:

  1. “The last mile.”  Many hotels are focusing on text messaging during “the last mile” – the time just before a guest arrives to check in, according to a recent TNooz business article. By connecting with guests during this time, the hotel can ensure that their questions are answered and that check-in goes more smoothly, boosting customer satisfaction and allowing the hotel staff to streamline efforts for greater productivity and efficiency.
  2. Quicker contacts.  Guests who have checked in can text the front desk with any needs, questions, or requests.  Companies like Marriott, which recently launched its own chain-specific guest app, report that customer ratings on sites like TripAdvisor have risen in direct response to the app’s use.  Customers appreciate a simple, quick way to connect with hotel staff without having to leave the comfort of their rooms.
  3. One-on-one communication.  Guests with disabilities or other special needs are often sensitive about their information being overheard by others standing near a front desk.  With text messaging, hotels eliminate this potential embarrassment by keeping conversations about a guest’s needs discreet.
  4. Better ratings.  According to TNooz, one hotel chain chose not only to implement texting, but also to test its efficacy. The chain matched two groups of guests and gave one the option to text.  Positive ratings from the texting group jumped 20 percent over the control group’s ratings, with the texters specifically mentioning the texting option as one of the reasons for their increased satisfaction.  The numbers indicate that texting works for hotels that wish to improve their Net Promoter Score or other ratings.

Bringing the Future of Texting to Today’s Guest Services

A recent white paper by the Global Business Travelers Association (GBTA) found that while not all hotels have adopted texting, those that have are encountering similar problems. The organization recommended that hotels focus on several key areas when implementing a new texting method:

  • Online check-in and room entry that perform seamlessly
  • Text or app-based concierge service offering prompt, personalized responses
  • Improving communications with airport shuttle services to make “the last mile” seamless
  • Pre-trip communications that differentiate between business and vacation travelers in order to provide a more personalized experience
  • Improving information exchanges between travelers, hotel staff, the texting service, and tracking systems, such as expense reporting software.

By harnessing technological tools like text messaging, hotels can provide exceptional service in a more efficient and productive fashion, boosting customer satisfaction and repeat visitors while gaining the most value out of expenditures on the project.


September 29, 2015

How Secure Are Mobile Payment Apps?


Today’s world is one featuring numerous ways to pay for, well, anything. The latest offerings are in mobile form, but just how safe are mobile payment apps? Apple Pay, Google Wallet, Kash, Paypal, Square, Levelup—these products make paying as easy as taking out your phone, but are they vulnerable to hackers? Are the companies behind these oh-so-convenient apps doing everything they can to keep user information safe? 

These questions and others are being asked in a new report by advocacy group, The Clearing House. The report, entitled Ensuring Consistent Consumer Protection for Data Security: Major Banks vs. Alternative Payment Providers, argues that payment app developers aren’t subject to the same regulatory oversight banks get regarding cyber security. The result is security flaws remaining under the proverbial radar until it’s too late and a breach occurs. Clearing House is owned by the world’s largest commercial banks. 

Gary Miliefsky is the CEO of SnoopWall, a company that specializes in cyber security. He says that the report highlights real cyber security concerns.  

“These alternative-payment methods certainly are providing something that consumers want, which is a convenient way to make payments,” Miliefsky says. “But I don’t think most of those consumers would be too thrilled to know that these companies might not be subject to the same demanding data-security requirements their banks deal with.” 


Security Breaches

Starbucks is one company that has already made headlines for its mobile payment app issues. The app is a favorite way for coffee drinkers to pay, however in May reports suggested it had been hacked. Experts believe the Starbucks app was targeted because it stores credit card information. For its part, Starbucks denied the app was hacked. 

"When it comes to reporting on breaches involving customer accounts at major brands, the news media overall deserves an F-minus,” cyber security expert Brian Krebs said at the time in defense of the coffee juggernaut. 


It should be noted that mobile payment options are still in their “infancy,” and that phones themselves are easy enough to hack through apps, wireless signals, and by simply picking the device up and going through it. Using a system that requires two-factor authentication is recommended, as is using completely unique passwords for each account. Mobile payment apps will certainly improve, and in the meantime it’s important to do what you can to preserve the security of your phone and all the accounts it features. 


September 22, 2015

How to Restore Deleted iPhone Texts


Deleting old text messages on your iPhone is a good way to manage its performance. Large apps can take up a considerable amount of space on a phone’s hard drive; left unchecked, text conversations can rival the same amount of space, especially if you’re using video and photos. Deleting text messages is easy, and should be performed regularly to keep your phone running smoothly. But what if disaster strikes and you need to restore a deleted iPhone text? Is it possible?  

The short answer is yes. While the world may feel like it’s about to end, the truth is that recovering a deleted text message is not impossible, nor is it as difficult as you might think. In fact, there are three ways to accomplish this task:


Restore with iTunes 

The easiest way to ensure you don’t have a brain aneurysm if you accidentally delete an iPhone text, or need to recover old messages, is with regular backups to iTunes. You can easily recover deleted SMS messages simply by plugging your iPhone in to a computer. 

Once you’re connected to iTunes, click on your phone icon in the upper left corner. Once selected, choose ‘Restore Backup,’ and all of the previously backed-up settings, apps, text messages and so on will replace the current data on your phone. This shouldn’t take more than a few minutes. 

It’s important to note, however, that this method can only replace data from the most recent backup. There’s no way to recover material you backed-up three ‘backups’ ago using the iTunes recovery method. 


Recover from iCloud 

Apple’s iCloud is a great option for retrieving lost/deleted text messages, provided that your service area is within a territory that backs up SMS messages automatically.  

First, log in to iCloud using your Apple ID and password. Look to see if ‘Text Messages” is available. If it isn’t, you’re not in a covered territory. If it is, you’re in luck.  

Next, search through the messages and find what you’re looking for. Using your iPhone, navigate to the settings menu and turn on iCloud. Also in the settings menu, turn off Text Messages. A pop-up will appear. Click ‘Keep on My iPhone.’ 

Now you can turn your Text Messages back on in the settings menu. Click ‘Merge,’ and in a few minutes, the messages you selected from the iCloud will appear in your phone. 


Third-Party Apps

Finally, if all else fails, there are a couple third-party apps that come highly recommended for recovering deleted iPhone data. Some apps cost money, which is less ideal than just recovering a backup from iTunes. But when doom is imminent, one must do whatever it takes. 

WonderSahre is an iPhone data recovery software the runs the gamut. This app works on several devices and recovers just about everything, from lost photos and videos to voicemails and text messages. Another highly recommended recovery system is Tenorshare, which works in all the same ways and offers a free trail. 


Hopefully, your world won’t come to a screeching halt because of deleted or lost text messages. The takeaway here is that deleting your text messages should be a normal part of your iPhone’s maintenance, but so should backing up the phone regularly so you can get data back if you need it. 



September 13, 2015

Is Social Media Advertising Effective?


Word of mouth sales have always been popular, but they’ve also been tough to track.  Businesses can find it difficult to determine exactly how well word of mouth is working, even when their customers are eagerly chatting on social media.  You want people to enthuse about your products to everyone they know.  How can you be sure that your efforts are making that happen?

How Do Social Media Leads (and Sales) Work?

A 2014 Gallup poll claiming that social media influences only about 5 percent of shoppers left thousands of retailers wondering if they should even bother with the social media world.  The answer is yes!  But, if you want to use it as part of your overall mobile marketing strategy, it’s important to know how social media drives sales.

Social media is social.  Users log in to their social media accounts to connect with friends, family, and co-workers – people they know and trust.  When it’s time to purchase a new item or find a qualified service provider, people turn to their own social networks for awareness, research, evaluation, and advice, as one Google study discovered.  Or they notice which of their friends have “liked” a product or company, and file that information away for later use.

In other words, if you’re trusting the click-through rate of your ads to accurately express your social media’s ROI, you’re missing most of the story.  

How to Maximize the Impact of Social Media for Your Business   

To leverage the power of social media advertising, think “awareness.”

Because potential customers are on social media networks to socialize and gather information, barging into their feeds with overt ads for your products or services can have unwanted effects.  It’s a bit like walking into a strangers’ dinner conversation and trying to sell a product.  You don’t know whether this group of people contains a single member of your target audience, and the diners are more likely to be annoyed than interested.

Instead, join potential customers at the awareness and information-gathering stage of their journey.  Here’s how:

  • Use referrals.  Encourage current customers to refer their friends to your company.  Referrals encourage new customers to associate your company with the positive feelings they already have for the referring friend.  They also strengthen your relationship with the existing customer.  A referral may be as simple as encouraging current followers to like and share your company’s content, or as complex as a formal referral and rewards program.
  • Encourage user-generated content.  An advertisement that is shared still looks like an advertisement.  To integrate your company into your target audience’s conversation, encourage customers to create reviews or other content.  When customers create content, they’re more likely to share it and to stand behind it.  They created it, and they want to be heard.
  • Stay top of mind.  A combination of traditional, targeted advertising, shared content on social media, and user-generated content maximizes your company’s ability to stay top of mind.  When the customer is ready to purchase, your name will be first in their thoughts – and they’ll be first through the door. 

September 04, 2015

Give Your Fall Marketing Strategy a Seasonal Twist


The shifting seasons provide an opportunity to regroup and re-evaluate, and perhaps come up with new marketing ideas to take advantage of changing consumer habits. Fall is especially important, as it represents the final approach to the all-important Yuletide shopping season. To give your mobile marketing strategy a new edge this Fall, consider trying some of these seasonal approaches:


1) Saving and Spending

An increasing number of canny shoppers are getting the bulk of their Christmas spending out of the way by Halloween. They’re looking around for early promotions and special offers to help save money. Target those consumers who won’t buy a thing until they see a deal. No need to mention Christmas - you can tie promotions in to Thanksgiving season, the ideal time for ‘Buy One, Get One’ offers.


2) Sports

Most of the major sports seasons begin during Fall, providing a good opportunity for marketers to capitalize. Get involved with a local team, either through sponsorship or a more indirect partnership. Remember, SMS polls are great for engaging your user base. Send surveys out to your mobile messaging contacts, asking them who their favorite college and pro teams are. Youth sports are a good avenue for marketing, and are more accessible to small businesses than national teams.


3) Focus on the Main Events

The two key holidays in Fall are Halloween and Thanksgiving. Keep an eye out for opportunities to promote your business using the language and themes of these two very different occasions. You might push ‘frighteningly low prices’ around Halloween, and push a message of gratitude to your customers during Thanksgiving. For the latter. why not send out cards to your loyal customers?


4) Don’t Forget the Smaller Ones

There are loads of lesser known holidays taking place throughout Fall: Grandparent’s Day (Sep 13th), Columbus Day (Oct 12th), Boss’s Day (Oct 16th), Daylight Savings (Nov 1st), Veterans Day (Nov 11th), First Day of Fall (Sep 23rd), and Small Business Saturday (Nov 29th). If you have an international audience, you can delight them with your knowledge of local holidays and surprise them themed offers. Give some love to Day of the Dead (same day as Halloween) in order to reach Hispanic shoppers, or have a Scottish-themed quiz on social media for St. Andrew’s Day (Nov 30th). Quick, one-day-only deals are easy to promote and won’t tie you into spending too many marketing dollars on something that isn’t working.


5) Tis the Season

Fall colors and images are pleasing to the eye. Browns and oranges, falling blossoms, piles of leaves, pumpkins, crafts, candy - the icons associated with the season are instantly recognizable. Keep these concepts in mind when re-vamping your website and social media pages during the run up to Christmas. 

Take advantage of the shift in seasons to shift your focus. Move away from summery themes toward a cozier, more contemplative autumnal vibe, make some timely special offers that put you ahead of the end-of-year commercial curve, and watch your Fall revenues blossom!

August 31, 2015

Eight Ways Technology Has Improved Air Travel


Without a doubt, technology has streamlined everything in our lives from business to pleasure. Air travel is no exception: airlines are spending money to improve their customers’ experience. We’ve all heard about the advancements in in-flight entertainment, seats that convert into beds, and the all-important increase in leg room for the average passenger. But what about advancements for the tech-savvy traveler? Well, here we have compiled eight ways in which technology has improved air travel in recent memory.


1. Digital Check In. 

Nowadays about 9% of air travelers use digital tablets or smartphones to check in before boarding a flight, rather than checking in directly once they reach their terminal. Researchers from SITA, a multinational airline technology company, expect that figure to balloon to 24% in the next three years.


2. Social Media Seating. 

Imagine a flight where you already know a thing or two about your neighboring fliers! Launched in 2012 by KLM Airlines, the Meet & Seat program has garnered much acclaim from various participants. In essence, the Meet & Seat program to allows its fliers to select seatmates based on shared interests via Facebook or LinkedIn. 


3.Booking Flights Via Mobile.

Expedia recently reported that 48% of mobile users employ their devices for aspirational travel research. In addition, there are several apps available that cater to air traveling consumers. For example, Appi Holidays is a consumer travel app that allows a user to create their perfect holiday by providing them with a plethora of destination options and activities – ones that are either well-known or a little off the beaten path. 


4. Baggage-Related Technology.

Foremost, airlines have been offering automatic luggage drop-off machines more commonly. By 2018, 74% of airline companies are expected to offer the service (from 17% today). Also by 2018, it is likely that 70% of carriers will be able to give passengers regular updates on the location of their baggage, via their smartphones (up from only 10% today). 


5. In-Flight Entertainment Improvements. 

Several airlines have been experimenting with this. Virgin America offers a seat-to-seat chatting system, where fliers can message others onboard and order drinks, as well as watch movies or TV, listen to music, shop, play games, or look at Google Maps. Singapore Airlines offers a similar service, fit with a USB device to look at your own personal media. Finally, Emirates and Qatar Airways have exhaustive entertainment options, with over 1500 differing types/channels of entertainment each!


6. Social Media Impact on Air Travel. 

Facebook has changed the way people decide where to go on a vacation. 52% of users report that their prospective holiday destination ideas came from photos and status updates they witnessed in their Facebook feed. And since two-thirds of all air travelers have social media accounts, there has never been a better time for airlines to be active on social media channels.  


7. Airport Beacons. 

Many airports around the world have started to use beacon technology to improve customers’ experience. Using Bluetooth technology, travelers can use special apps to access maps of airports, as well as navigate their way to the check-in desk in their terminal.


8. In-Flight IPad Rentals. 

There are a few airlines that have begun to experiment with iPad rentals, among them OpenSkies, Qantas, Jetstar, Philippine Airlines, Hawaiian Airlines. While a few of these services are free for longer flights, the average fee is ten to fifteen dollars per rental.


We no longer live in the dark ages, where passengers are provided a tiny seat with very little legroom. With the amount of tech that has grown to be a part of our personal lives, we can expect to see a great deal more technology in the works for airlines – all for the benefit of the everyday passenger.

August 26, 2015

SMS is Helping Tanzanian Mothers Access Vital Health Information


According to the World Health Organization, babies who are partially breastfed—or not breastfed at all—are vulnerable to serious illness if not death from diarrhea and other infections. Exclusive breastfeeding is subsequently recommended for the first six months of life, as it lowers the mortality rate among malnourished children in addition to shielding them from infection.

The Tanzanian government hoped to improve the health of newborn babies and their mothers by implementing a text messaging campaign some three years ago. Entitled Wazazi Nipendeni, which means ‘Parents Love Me’ in Swahili, the campaign provides subscribers with health information, doctor’s appointment reminders, and more through their mobile devices. Over 125,000 women have registered for the service, which has sent more than 5 million text messages so far. 

Mobile phone technology has become an invaluable tool for connecting with citizens in Tanzania and other African countries, no matter how remote their locations. According to the Tanzania Communications Regulatory, the country has the highest text message rate per month in East Africa. 

While the country has made progress in preventing deaths from childbirth-related complications, it did not reach its Millennium Development Goal of “reducing maternal deaths to 193 per 100,000 live births from 454 per 100,000 by the end of 2015.” Tanzanian government officials cite HIV/AIDS, a lack of skilled health workers and proper clinics, little to no funding, and insufficient awareness regarding women’s reproductive health issues for this failure.


Next Steps

"We have realized that engaging women alone is not enough. We need to involve all members of the society to make the campaign more effective," Pamela Kweka, an official from the Tanzania Communication and Development Center, told the Thomson Reuters Foundation. 

The campaign originally focused on pregnant women, but now includes men, nurses, and midwives. The idea is to educate all societal members, not just expecting mothers.

Subscriber Adelika Kessy nearly died during childbirth three years ago after developing anemia a few weeks prior. She did not receive routine check-ups simply because she was uninformed.

"I was feeling tired and weak. It happened so suddenly and I didn't know what do," Kessy told the Thomson Reuters Foundation. "I was too weak to give birth naturally, even after undergoing several blood transfusions. In the end, the doctors decided to carry out a Caesarean section."

Kessy, a 36-year-old housewife, is currently pregnant with her third child, and counts on the SMS service to alert her about clinic appointments.

August 03, 2015

4 Mobile Marketing Tactics to Avoid


When something becomes as ubiquitous as mobile marketing, the issue of repetition and predictability rears its head. One of the cornerstone’s of any successful marketing strategy is originality. So how can you avoid using the same old practices as your competitors? To stand out from the crowd, avoid these over-used - or just plain wrong - mobile marketing tactics like the plague:


1) Mobile Exclusivity

We love mobile marketing. We think it’s the most important element of a modern marketing strategy. But that doesn’t mean it should be used to the exclusion of other approaches. Open your mind beyond getting that coveted home screen app spot and you’re more likely to achieve that very goal. Encourage users to engage with you in other ways first. Social media is a good way to start a conversation and develop your brand image in a way that pays off in the long-term. Once you’ve secured a reputation, it’ll be that much easier to achieve your mobile-centric ambitions.


2) Assumption of Intent

Just because someone is walking past a restaurant doesn’t mean they are hungry. Marketers, amped up by the possibilities of geo-targeting technology, often make the mistake of assuming that customers who can be reached should be reached. A good understanding of user intent - based on data, not assumption - will help you provide a better experience.


3) Channel-Specific Databases

Often, marketer’s instincts tell them to organize their customer data by the channel through which it was collected. But lumping mobile users or desktop user together doesn’t give you much insight when you consider that most people will use both channels at various times. Instead, create singular customer profiles using data from all channels. 


4) Poor Timing

So you’ve got the right message for the right audience. Job done right? Wrong. ‘Choosing your moment’ is one of the most overlooked mobile marketing tactics, but it’s absolutely essential to get it right. This is especially true for brands who serve a wide audience spread across different time zones. Stagger your text messages to arrive at the most convenient - or least inconvenient - moment. Research has shown that early afternoon text messages, sent between 1-3pm, are the most well received. And don’t send them too frequently. In most cases, two notifications per month from any one brand should be a maximum.

July 14, 2015

3 Ways to Increase Leads and Engagement with Text Messaging

Businesses always need to stay a step ahead of the competition, and coming up with new and creative ways to drive traffic to our sites is one way to increase your customer base and, therefore, sales. Right now there is no hotter market than mobile and text messaging.

Read on to learn about three of the most effective ways to drive more traffic and conversions to your business through the use of text messaging, while also integrating your SMS marketing with some of the most commonly used methods in marketing today.

Podcast Call to Action

Podcasting is growing at a massive rate, and millions of people are listening to various podcasts for the first time every single day. As podcasting audiences continue to grow, more entrepreneurs, marketers and businesses are discovering ways to connect and engage with these audiences.

An excellent way to include a commercial spot or call to action within a podcast is with text messaging. During a commercial break or at the end of a podcast episode, the host can say, "To learn more about XYZ, send a text to..." which you can then follow up with the number and your site URL.

Most people listen to podcasts through their mobile devices, so they'll already have their phones in their hands, making it easy to send a simple text in a moment's notice.

Keynotes and Conference Sessions

No matter how quickly the Internet continues to grow, there will always be live events, meetings and conferences throughout the world. At the end of most keynotes and sessions, the speaker will display a slide on the screen with their contact information, email or site address. While this is good in theory, 99% of people will forget to jot down this information before they leave the room.

A better alternative is for the speaker to spend a minute telling the audience to text a certain number with a specific message to get a free report or something else of value. By performing this call to action during a live session and giving everyone a minute to whip out their mobile devices and take action, the speaker will likely see a significant engagement response.

Now imagine how effective this can be when speaking to 500-1,000 individuals!

Webinar Notifications

As marketers continue to find exciting ways to deliver their messages and build new audiences, webinars have been on the upward trend. A webinar in a live event held online, usually with one or two presenters and hundreds of attendees viewing a slideshow or other type of presentation. The concept is simple, but getting people to attend the live event can be tricky.

When someone registers for a live webinar, the user usually provides their name and email address. An email is then sent an hour before the webinar to remind everyone to attend.

A better way to get more webinar attendees is by also asking for a mobile number so a text alert can be sent before your event takes place. Since text alerts and notifications are almost always instantly read, there is no better way to increase attendance to live webinars.

Text Messaging Isn't the Future, It's Now

Text messaging is all about engagement and getting users to take action. When implementing text messaging in your existing brand or business, be sure to provide value and a relevant call to action. There is simply no better way to see faster results than through a direct message to your consumers' mobile devices.

Zac Johnson is an entrepreneur with 20 years of experience and always looks ahead for latest ways to increase brand engagement and awareness. Learn more about Zac and his latest "How to Start a Blog" project at

June 29, 2015

6 Ways Text Message Marketing Tops Print Advertising

Print advertising has been a go-to way to reach potential customers for over a hundred years. Although it remains a viable marketing channel, digital and mobile marketing platforms have become more popular in recent years. One reason for this is that mobile marketing appeals to companies on a budget. The cost of reaching customers via mobile tends to be lower than creating a print marketing campaign.

Your current customers should be the first group to target with your ads.

One of the best ways to use mobile to connect with your customers is text message marketing. Commercial texts have an amazing 98 percent open rate. If you are deciding whether to spend your marketing budget on traditional print advertising or text message marketing, the following six benefits of texting will help you decide.

Reduced Costs

Print advertising can eat up your advertising budget, between the cost for the print supply and design, not to mention the fees for advertising in various magazine and newspapers. It can cost up to $20,000 to set up a print advertisement and another $3,000 to $30,000 to run it, depending on the magazine or newspaper, according to WebFX. Although you can have a relatively high return on investment with a successful ad, it remains a significant cost for businesses with a smaller marketing budget.

Reduce your marketing costs with text messaging.

Text message marketing costs much less. Most mobile agencies have a service fee of as little as $30 per month, or as high as $150 to $200 depending on the number of messages you send and any additional services you need. In addition to a lower service fee, text messaging also has a significantly lower development cost. You need to have a member of your team managing, writing, and sending the messages, but the overall cost of creation is much less than a print campaign.

Increased Impact and Engagement

Not only does text message marketing cost less, it can also result in a much larger return on investment because open rates and engagement are high. Text message marketing is an opt-in service, which means that 100 percent of the people receiving your messages want to see the offers, services, tips, and other information you send out. Additionally, with an open rate close to 100 percent, you can ensure that almost everyone will actually read your message. Even the best print advertisement does not have this level of customer impact.

Offer redemption is also higher with mobile marketing than with other forms of advertising. According to eMarketer, around 54 million consumers were expected to use mobile coupons in 2014, and mobile coupons are redeemed 10 times as often as print offers.

Direct and Immediate

When you distribute a text message, it is sent within seconds. This means that you can share information, offers, and deals instantly. Texting is a great way to communicate with customers about last-minute offers in order to boost sales. You can also quickly tell people about any changes, whether to your menu, the schedule of events, or other information. Alternatively, print advertisements are often designed and developed weeks or months in advance, making it difficult to create timely messages if you do not have all the information ahead of time.

Take advantage of the information you have to create specialized offers.

When you distribute text messages, you are sending messages to mobile users that most likely patronize your business. Therefore, you also have the capability to use further information about the recipients, such as their previous purchase data or geographic location, in order to personalize and customize your messages for a more direct impact.

Flexible and Easy to Quickly Change

Text messages are also quick and easy to change. If you find a mistake on print advertisement after it has been published, you have no recourse to take, unless you are re-running the ad at a later date. With text messages, you can quickly send out a second message retracting the first message and then share the correct information.

There's also flexibility with regards to message content and audiences. You can choose to send a message to a few people, or you can distribute a mass text to everyone on your contact list. You can easily adapt your messages, creating customized texts like appointment reminders, or sharing a special offer with a larger audience.

Easier to Track and Respond

It is very difficult to track your conversion rates and return on investment with print advertisements. You can only estimate the number of people who saw your ad, as well as whether it had any impact. Alternatively, it is easy to track and analyze the data for your texting campaign. You have real-time access to important metrics such as which customers have opened your messages and which have responded.

With real time data, you can adjust your plan right away for better results.

Eco-Friendly Approach

Another way that text message marketing tops print advertising is that it is a green channel. There is no paper waste; instead, everything is handled digitally. Offer redemption can be done by text message, rather than by a print coupon. With such a large number of people now looking for eco-friendly ways to conduct business, this may help you gain more customers.

These are just a few of the ways that text messaging may be more beneficial for your business than print advertising alone. But remember, the best way to utilize SMS marketing is to integrate it with a larger, cross-channel campaign that takes advantage of print, radio, TV, and digital advertising.

If you are ready to get started with your first text message marketing effort, try Club Texting for free.