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January 11, 2012

SMS Is The Most Popular Mobile Channel For Consumer Offers

Your customers want to get offers like coupons and discounts from you, and they want to get them on their phone. And how exactly would they like to receive them? Via text message marketing of course:

One-third of American consumers prefer to receive offers on their mobile device via text message, ahead of mobile web, including email (21%), mobile application (11%), and voicemail (8%), according to [download page] a survey released in January 2012 by the UK Direct Marketing Association (DMA), sponsored by Velti.

Check the chart:

Dma-uk-mobile-offers

Learn more about mobile coupons at Club Texting.

January 05, 2012

Americans Spent Their Holiday Vacation Downloading A Lot Of Mobile Apps

Smartphones, specifically iPhones and Android phones are on the march - and it appears that they had a wildly successful holiday shopping period:

It’s been announced by mobile analytics firm Flurry that more than one billion mobile applications were downloaded during the week between Christmas day and New Years day, shattering the one-week record for mobile app downloads by a long shot.

Read more at Mobile Marketing Watch.

December 22, 2011

New Code Samples For New API Functionality

If you're a regular user of the Club Texting APIs we've got a quick holiday gift for you. A few weeks ago we added the ability to pay for credit purchases and Keyword rentals via API using a credit card that you have stored in your Club Texting account. At the time we posted some PHP samples, but we now have JSON & XML samples for five other languages. Check it out:

C#
Java
Perl
PHP
Python
Ruby

Looking for documentation about using stored credit cards? Check the REST API documentation.

November 09, 2011

Will Marketers Kill QR Codes For Consumers?

QR Codes are an interesting technology. Some people hate them. Some people swear by them. We're not going to look at the their faults or positives today - instead we wanted to turn your attention to an interesting take on their long-term prospects over at Mobile Marketer - Are marketers killing consumer enthusiasm for QR codes?

Marketers are at various stages in the adoption of QR codes as part of their ongoing marketing efforts. However, simply linking to a video or mobile page may damage consumer enthusiasm and dampen their willingness to engage.

...

Sure-fire ways to hamper the success of a mobile campaign include not featuring simple instructions around how to scan the code or featuring incomplete or unclear calls to action.

Additionally, placing mobile bar codes on collateral or signs that are not in a suitable location – such as a billboard that is far away from the sidewalk, on TV for 2 seconds, next to a busy road where it would be dangerous to stop to scan or a subway station with no network access – will prove to be ineffective.

Another way to hamper the success of a QR code campaign is delivering content that is not valuable to the consumer and directing them to a page that is not mobile optimized.

For some tips on how to effectively use QR codes, head over to our sister brand's blog, Ez Texting.

November 03, 2011

62% Of Young Mobile Phone Owners Go With Smartphones

Some new data out from Nielsen shows just how far smartphone adoption has gone among younger mobile phone owners (via MMW):

62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.

And what mobile phones are they using? Androids and iPhones.

Overall, smartphone adoption is hovering around 43%. What does that mean for businesses? Text message marketing is still the only way to market to all mobile phone owners.

October 04, 2011

Missing The Point Of The iPhone 4s Announcement

Ios-5There's been a ton of coverage about today's announcement from Apple of the iPhone 4S - and the lack of an announcement of an iPhone 5. We think most (but not all) commentators aren't paying enough attention to the now free iPhone 3GS (with contract). Think about how many people have Android phone not because they are really interested in an Android phone, but because every carrier has a basket full of free Android phones. Now, when someone walks into an AT&T, Verizon and Sprint store (pending confirm on Sprint 3Gs availability) and they can get a free iPhone 3GS. Yes, it isn't one of the plethora of '4G' questionable battery life Android devices and it is an older product - but we wonder how many consumers will take a free, older iPhone 3GS that runs iOS5 over a free Android running who knows what version of Android.

And we're just talking about the United States.

 

September 13, 2011

New Feature: Multiple Auto-Replies For Your Keywords

We recently released a commonly requested feature - alternate autoreplies for subsequent Keyword opt-ins. If you've been waiting for this feature, check it out now. If that first sentence confused you, allow us to explain.

When someone texts your keyword to our short code we send the auto-reply that you've setup and we add them to your contact list. But...what happens if they text your Keyword again? Whenever someone texts your Keyword the carriers and the Mobile Marketing association require that we send an automatic response. Going forward you can now customize those subsequent responses. So how does it work?

Dealsaver

 

Dealsaver2

August 16, 2011

Insights On The Google - Motorola Acquisition

It's been over 24 hours since Google dropped the bombshell that they were acquiring Motorola - for patents and possibly more - all to 'protect Android.' Let's take a look at some astute analysis:

MG Siegler At TechCrunch:

There’s no denying that Google’s maneuver this morning to acquire Motorola for $12.5 billion in cash is remarkable. Everyone is talking about every possible angle of the deal, as they should. The summertime is usually the doldrums when it comes to tech news. Not this year. Google is pulling off an acquisition that is larger than any that Microsoft, Apple, or any of their other main competitors ever have. Larry Page, wartime CEO. Larry Page, maverick.

As the resident Apple enthusiast around these parts, many of you want my take on this — and many of you probably don’t want my take on this, but will end up reading it twice as much as those who do. But don’t worry, I’m not going to go all Dan Lyons and immediately run my mouth without thinking. I actually took the entire day to think about this, read over the insane amount of coverage (though I didn’t get through even half of it), and form some thoughts.

But my main thought is the same as my initial one: this is either the smartest thing Google has ever done, or the dumbest. There is no in-between.

 

Dan Fromer at his new blog, SplatF has put together a list of winners and losers.

FOSS Patents examines the extremely high breakup fee if the deal doesn't get approved:

After a first set of quick thoughts, I want to do a follow-up because shortly after that post I saw a Bloomberg report on the reverse break-up fee Google and Motorola Mobility (MMI) agreed upon: it's a whopping, mindboggling $2.5 billion that Google has to pay to MMI if the deal falls through. I'm still researching this but it seems that this is, in relative terms, the highest-ever break-up fee agreed upon in this industry.

"On an equity value basis, Google’s fee amounts to 20 percent, compared with the 4.2 percent median since last year", reports Bloomberg. The same source that told Bloomberg the $2.5 billion figure claims that MMI "would pay a $375 million breakup fee if it decides not to sell to Google".

...

I listened to the executives on today's conference call on the deal and they exuded confidence. But if they were really so sure that regulatory approval is a slam dunk, there wouldn't be a break-up fee that is completely out of the ordinary. Money speaks louder than words in a case like this.

I was previously skeptical that this deal is really about "protecting" Android from threats, and I monitor Apple's and Microsoft's disputes with MMI quite closely. Now that I see the break-up fee and have thought some more about the overall situation, I've reached the point at which I simply don't buy the "protection" theory anymore.

 

And lastly, poor RIM via Bloomberg:

Research In Motion Ltd. (RIMM), maker of the BlackBerry smartphone and PlayBook tablet computer, may have the most to lose from Google Inc. (GOOG)’s deal to acquire Motorola Mobility Holdings Inc.

Google’s proposed $12.5 billion acquisition would leave RIM a smaller player relative to rivals, which may force it to strike an alliance with another company or sell itself to remain competitive, said Will Stofega, a program director at consultant IDC. With Google’s cash and software expertise, Motorola may present a direct challenge to RIM in its traditional stronghold, the corporate market, he said.

“Now that Motorola has a big war chest behind them, Research In Motion has got to watch out,” Stofega said in an interview.

Already losing market share in smartphones, RIM is seeing several competitors beyond Google and Motorola gain scale and expertise. In February, mobile-phone maker Nokia Oyj struck a strategic partnership with Microsoft Corp. (MSFT), the world’s largest software maker. Last year, Hewlett-Packard Co. (HPQ), the world’s largest computer company, bought handset maker Palm Inc. Apple Inc. (AAPL), maker of the iPhone, briefly became the world’s most valuable company last week, though it hasn’t made major acquisitions.

RIM may need more size and software expertise to compete, saidChetan Sharma, an independent wireless analyst. The Waterloo, Ontario-based maker of BlackBerrys may have to sell to a company such as Hewlett-Packard, Dell Inc. (DELL), Samsung Electronics Co. or HTC Corp. (2498), he said.

“They are in no man’s land at this point,” Sharma said in an interview.

 

 

August 04, 2011

We're Tripling The Referral Bonus For August

Ctnew We've been powering text message marketing campaigns since 2006, and in that time we've gone through more than a few websites. Today we're launching a long overdue redesign. You can check it out now. We wanted to make it easier for you to find the wealth of content that at times took multiple clicks to get to. For example - our four Getting Started Guides were difficult to locate. Now, just head over to http://www.clubtexting.com/getting-started/ and you'll find the basic guide, along with clear links to our advanced guides (Facebook Widgets, Uploading Contacts & Keywords).

To celebrate the launch of our new website we've tripled the number of free credits you can get each time you refer a friend to Club Texting. Until August 31st, for every new client you refer, we'll load your account with 600 message credits. Once you've logged into your account, just click Refer A Friend and we'll handles the rest: from importing contacts from popular email services (Gmail, Yahoo, Etc.) to pre-written tweets.

Want to learn more? Click for more details about the referral program.

June 17, 2011

Check Out Our New REST API For Text Messaging

For years we've offered easy to use HTTP APIs at Club Texting. This week we complimented those APIs with new REST APIs. We offer JSON/XML based REST APIs for nearly all core Club Texting functions. Multiple-recipient sending is only available via the REST API.

Check out the documentation now. PHP code samples are already available.